Joko growth playbook

Rebuild /en/business in English for US buyers: the US launch facts (10,000+ merchants including Nike, Best Buy, Macy's, Expedia), the performance-only model, the paid placement packages, one or two early US results (or the European results translated and labelled as such), and a demo form that routes to the New York team. Keep the French studies on /fr only, and give the English Insights page a short "US insights coming" note with a sign-up.

The business page is the link every US sales email and LinkedIn message will carry; English copy and recognisable brands make it work for the team instead of against it.

[ ] No French strings on /en/business, /en/business/insights, /etudes, /articles
[ ] US proof: launch facts and recognisable merchants
[ ] Paid placement packages described
[ ] European case studies translated and labelled
[ ] Demo form routed to New York
[ ] Page title and description in English
[ ] /en/b2b-landing titled

• Few US results yet

  Show European results clearly labelled and add US cases as they come.

• French team edits overwrite English

  Give each locale its own owner in Webflow.

• Your websiteThe English business page (home.joko.com/en/business, tagged en-US) mixes English headlines with French copy ("Générez des ventes incrémentales en magasin", "Modèle 100 % à la performance"), and every case study is French and in French: Amazon France affiliation, Orange (Livebox), Fortuneo and Cdiscount, under "Derrière chaque réussite, un partenariat solide". The English Insights, Studies and Articles pages are titled and written in French ("Les grandes tendances retail et consommation en France", studies on French back-to-school and the small-parcels tax). Checked twice on October 23, 2026; the pages are static HTML, not geo-served.Source
• HiringHead of Online Business, US (New York, posted October 20, 2026): build and lead the US commercial function, win new merchant partners, negotiate "more compelling offers for our users and better commission rates", and grow media revenue: "Develop our paid placement offering with our Marketing team, define packages and pricing, and win advertiser budgets by demonstrating the value of our audience and the results our campaigns deliver."Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source
• HiringAccount Manager, US (New York, posted October 20, 2026): joins "our founding commercial team in the US", negotiates "commission rates, cash back offers, and campaign terms", works with brands, affiliate networks and agencies, and prepares "clear presentations and business reviews that demonstrate the value we deliver to partners".Source
• News coverageJoko USA, Inc. announced the US launch of the Joko app on September 22, 2026: "already used by more than 6 million European consumers (generating more than $50 million in revenue)", "more than 10,000 partner merchants, including Amazon, Nike, Sephora, T-Mobile, DoorDash, Walgreens, Apple and Expedia", and "the only AI shopping assistant that combines product discovery, price comparison, cash back, automatic coupons and price tracking".Source

Make the root redirect follow the x-default (English) when no language is stated, keep the browser-language redirect for everyone else, and add a visible country and language switch. Check how links preview in the main chat and social apps.

The US team will share joko.com everywhere; the preview is often the first thing a US partner or shopper sees.

• French users without a language header see English

  Keep the switch visible and remember the choice.

• Your websitejoko.com redirects to home.joko.com, which sends visitors by browser language: a request with an English Accept-Language goes to /en, and a request with no language preference (as many crawlers and link-preview bots send) goes to /fr, although the pages declare /en as x-default.Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source
• Your websiteSitemap (checked October 23, 2026): 26 URLs, 13 in English and 13 in French: home, business pages, legal pages, two French prize-draw rules pages and a savings page. No store, brand or category pages; there is no Spanish version (/es returns "Not Found"). app.joko.com is marked noindex. The footer's "Press" link is an email address, not a press page.Source

Agree one current figure for users, merchants and savings, with a date, and update the homepage, the savings page, the store listings, the job post template and the press boilerplate. Show which numbers are global and which are US.

Consistent figures make claims believable and save the PR team corrections.

• Numbers go stale

  Use "over" figures and refresh quarterly.

• Your websiteOther English pages: /en/economies (tagged en-US) is titled "Découvrez combien les utilisateurs Joko économisent chez vos marques préférées" and says "5 millions d'utilisateurs" and "+3 500 marques"; /en/b2b-landing has the page title "Untitled"; the English homepage shows one feature card in French ("Codes promo automatiques") and "Save on 7,500 brands every day", while job posts and the launch release say 10,000+ merchants.Source
• News coverageJoko USA, Inc. announced the US launch of the Joko app on September 22, 2026: "already used by more than 6 million European consumers (generating more than $50 million in revenue)", "more than 10,000 partner merchants, including Amazon, Nike, Sephora, T-Mobile, DoorDash, Walgreens, Apple and Expedia", and "the only AI shopping assistant that combines product discovery, price comparison, cash back, automatic coupons and price tracking".Source
• HiringProduct Manager - Juno (posted August 27, 2026): "Juno is Joko's most ambitious bet: becoming the front door to shopping", an assistant that "searches thousands of merchants at once" and gets people "to the right decision in seconds rather than hours". Every post describes Joko as a certified B Corp with "over 120 talents across Paris, Barcelona, and New York", "More than 7 million users" and "10,000+ merchants", profitable "in our core market" and "scaling globally, with a strong focus on the US".Source
• App StoreUS App Store (October 23, 2026): "Joko | Cash back & discounts", 4.76 from 1,671 ratings; its description lists cash back, gift cards and automatic promo codes at "over 7,500 partner brands" and does not mention Juno or the AI assistant. The French listing, "Joko I Shopping IA & cashback", has 4.72 from 79,720 ratings. The Safari extension appears in the US store as "Joko pour Safari | Cashback" with no US ratings. The app is not listed in the Spanish App Store.Source

Test a US title and subtitle that name the AI shopping assistant, put Juno in the first lines and first screenshots, and rename the Safari extension for the US store. Use Apple's product page tests to compare conversion.

Store pages convert installs that the paid and press work bring in; the listing should sell what the launch promised.

• Cash back is the reason people install

  Keep cash back in the subtitle beside Juno.

• App StoreUS App Store (October 23, 2026): "Joko | Cash back & discounts", 4.76 from 1,671 ratings; its description lists cash back, gift cards and automatic promo codes at "over 7,500 partner brands" and does not mention Juno or the AI assistant. The French listing, "Joko I Shopping IA & cashback", has 4.72 from 79,720 ratings. The Safari extension appears in the US store as "Joko pour Safari | Cashback" with no US ratings. The app is not listed in the Spanish App Store.Source
• News coverageJoko USA, Inc. announced the US launch of the Joko app on September 22, 2026: "already used by more than 6 million European consumers (generating more than $50 million in revenue)", "more than 10,000 partner merchants, including Amazon, Nike, Sephora, T-Mobile, DoorDash, Walgreens, Apple and Expedia", and "the only AI shopping assistant that combines product discovery, price comparison, cash back, automatic coupons and price tracking".Source
• Your websiteEnglish homepage: "Your free AI shopping app with savings built in", 4.7/5 in the App Store, Juno ("Ask Juno what you need", "It scans millions of products in seconds"), cash back online and in-store, gift cards, automatic coupons, budget tracking with "check your carbon footprint", loyalty cards, buy now pay later and price tracking; US social accounts (@joko_us on Instagram and TikTok, jokoappUS on Facebook).Source
• HiringProduct Manager - Juno (posted August 27, 2026): "Juno is Joko's most ambitious bet: becoming the front door to shopping", an assistant that "searches thousands of merchants at once" and gets people "to the right decision in seconds rather than hours". Every post describes Joko as a certified B Corp with "over 120 talents across Paris, Barcelona, and New York", "More than 7 million users" and "10,000+ merchants", profitable "in our core market" and "scaling globally, with a strong focus on the US".Source

Publish /es with a short promise in Spanish, the first merchants as they sign, a waitlist with email, and a referral bonus for inviting friends before launch. Feed the list into the Spanish lifecycle program on launch day.

A waitlist turns the launch into a day with users ready, and shows merchants demand before contracts are signed.

• Launch date slips

  Promise early access, not a date.

• HiringMarketing Manager, Spain (Barcelona) and Account Manager, Spain (Madrid), both posted October 7, 2026: "After the US, we are preparing the next chapter of our expansion with Spain as our next country launch." The marketer is "Joko's first Marketing hire in the market", adapts campaigns and messaging to "Spanish culture, shopping habits, language", builds the local retail calendar and owns "the Spanish user lifecycle"; the account manager will "own the market's first euros of revenue" and sign merchants directly and through affiliate networks.Source
• Your websiteSitemap (checked October 23, 2026): 26 URLs, 13 in English and 13 in French: home, business pages, legal pages, two French prize-draw rules pages and a savings page. No store, brand or category pages; there is no Spanish version (/es returns "Not Found"). app.joko.com is marked noindex. The footer's "Press" link is an email address, not a press page.Source
• App StoreUS App Store (October 23, 2026): "Joko | Cash back & discounts", 4.76 from 1,671 ratings; its description lists cash back, gift cards and automatic promo codes at "over 7,500 partner brands" and does not mention Juno or the AI assistant. The French listing, "Joko I Shopping IA & cashback", has 4.72 from 79,720 ratings. The Safari extension appears in the US store as "Joko pour Safari | Cashback" with no US ratings. The app is not listed in the Spanish App Store.Source
• Help centerUS referral program: "$10 bonus" for the referrer once validated, then "10% of your referee's cash back for 1 year", and "$5" for the friend; only in the mobile app. "If your friend downloads the app using your referral link, that alone isn't enough": they "must enter your referral code during registration". Referrals are capped at 20 unless the user becomes an Ambassador; bonuses are capped at $500.Source

Publish /en/press with the launch release, the key numbers, logos, product screenshots, founder bios and a US press contact; link it from the footer and the business page.

Journalists write faster when the facts and images are one click away.

• Page goes stale

  Update with every release.

• Your websiteSitemap (checked October 23, 2026): 26 URLs, 13 in English and 13 in French: home, business pages, legal pages, two French prize-draw rules pages and a savings page. No store, brand or category pages; there is no Spanish version (/es returns "Not Found"). app.joko.com is marked noindex. The footer's "Press" link is an email address, not a press page.Source
• News coverageJoko USA, Inc. announced the US launch of the Joko app on September 22, 2026: "already used by more than 6 million European consumers (generating more than $50 million in revenue)", "more than 10,000 partner merchants, including Amazon, Nike, Sephora, T-Mobile, DoorDash, Walgreens, Apple and Expedia", and "the only AI shopping assistant that combines product discovery, price comparison, cash back, automatic coupons and price tracking".Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source

Generate an English page for each US merchant with the current cash back rate, coupon count, average user savings, how it works in-store and online, and an install button; start with the top 500 merchants and link them from category hubs.

Store pages are the main organic channel for cash back companies, and Joko already has the data.

• Stale rates

  Pull rates live and date them.

• Merchant terms

  Check each program allows brand mentions.

• Your websiteSitemap (checked October 23, 2026): 26 URLs, 13 in English and 13 in French: home, business pages, legal pages, two French prize-draw rules pages and a savings page. No store, brand or category pages; there is no Spanish version (/es returns "Not Found"). app.joko.com is marked noindex. The footer's "Press" link is an email address, not a press page.Source
• Competitor researchRakuten publishes a page per store, e.g. rakuten.com/shop/nike titled "Nike Coupons, Promo Codes & ... Cash Back - October 2026 | Rakuten" with a welcome bonus; TopCashback has a page per store such as /nike/ explaining how cash back is earned there. Capital One Shopping, Honey and Ibotta compete for the same US shoppers.See the research Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source
• Your websiteOther English pages: /en/economies (tagged en-US) is titled "Découvrez combien les utilisateurs Joko économisent chez vos marques préférées" and says "5 millions d'utilisateurs" and "+3 500 marques"; /en/b2b-landing has the page title "Untitled"; the English homepage shows one feature card in French ("Codes promo automatiques") and "Save on 7,500 brands every day", while job posts and the launch release say 10,000+ merchants.Source

Use deferred deep links so the code is applied automatically from the link, show the friend's bonus on the first screen, and send a reminder to the referrer when a friend has installed but not linked a card.

Removing a manual step is the cheapest way to raise referral conversion.

• Fraud

  Keep the bank-link validation.

• Help centerUS referral program: "$10 bonus" for the referrer once validated, then "10% of your referee's cash back for 1 year", and "$5" for the friend; only in the mobile app. "If your friend downloads the app using your referral link, that alone isn't enough": they "must enter your referral code during registration". Referrals are capped at 20 unless the user becomes an Ambassador; bonuses are capped at $500.Source
• HiringCRM & Lifecycle Manager (posted September 1, 2026): "Guide new users to their first Joko 'wow' moment", "build retention and referral programs that deepen usage among our best users, drive word of mouth", run "a continuous A/B testing program", and report to the VP Growth.Source
• HiringGrowth Software Engineer: experiments "across the full user journey - from onboarding to retention", gamification and personalization, within "a dedicated cross-functional task force" for growth "across France and our international expansion, starting with the US", including "adapting the product to local contexts".Source

Build a seven-day journey for US sign-ups: link a card on day one with a bonus offer at a big US merchant, add the extension on day two, ask Juno for one product on day three, and celebrate the first cash back. Split by acquisition source.

Users who earn early stay longer and refer more.

• Bonus hunters

  Pay bonuses after the first real purchase.

• HiringCRM & Lifecycle Manager (posted September 1, 2026): "Guide new users to their first Joko 'wow' moment", "build retention and referral programs that deepen usage among our best users, drive word of mouth", run "a continuous A/B testing program", and report to the VP Growth.Source
• HiringLead Product Manager - Business Lines (posted September 8, 2026): three lines, Online (app, web app and browser extensions), In-Store card-linked offers, and Gift Cards, which "already represents a significant and fast-growing share of company revenue"; "Catch rate and track rate decide whether a purchase becomes revenue, and a fraction of a point there is worth hundreds of thousands of euros a year."Source
• Help centerUS referral program: "$10 bonus" for the referrer once validated, then "10% of your referee's cash back for 1 year", and "$5" for the friend; only in the mobile app. "If your friend downloads the app using your referral link, that alone isn't enough": they "must enter your referral code during registration". Referrals are capped at 20 unless the user becomes an Ambassador; bonuses are capped at $500.Source
• Your websiteEnglish homepage: "Your free AI shopping app with savings built in", 4.7/5 in the App Store, Juno ("Ask Juno what you need", "It scans millions of products in seconds"), cash back online and in-store, gift cards, automatic coupons, budget tracking with "check your carbon footprint", loyalty cards, buy now pay later and price tracking; US social accounts (@joko_us on Instagram and TikTok, jokoappUS on Facebook).Source

Publish three US packages (homepage banner, Juno sponsored answer with a clear label, push campaign), with audience size, past results and prices; make a downloadable kit and a form on the business page.

A clear offer shortens deals and lets account managers upsell.

• Sponsored answers hurt trust

  Label them and keep organic answers separate.

• HiringHead of Online Business, US (New York, posted October 20, 2026): build and lead the US commercial function, win new merchant partners, negotiate "more compelling offers for our users and better commission rates", and grow media revenue: "Develop our paid placement offering with our Marketing team, define packages and pricing, and win advertiser budgets by demonstrating the value of our audience and the results our campaigns deliver."Source
• HiringAccount Manager, US (New York, posted October 20, 2026): joins "our founding commercial team in the US", negotiates "commission rates, cash back offers, and campaign terms", works with brands, affiliate networks and agencies, and prepares "clear presentations and business reviews that demonstrate the value we deliver to partners".Source
• Your websiteThe English business page (home.joko.com/en/business, tagged en-US) mixes English headlines with French copy ("Générez des ventes incrémentales en magasin", "Modèle 100 % à la performance"), and every case study is French and in French: Amazon France affiliation, Orange (Livebox), Fortuneo and Cdiscount, under "Derrière chaque réussite, un partenariat solide". The English Insights, Studies and Articles pages are titled and written in French ("Les grandes tendances retail et consommation en France", studies on French back-to-school and the small-parcels tax). Checked twice on October 23, 2026; the pages are static HTML, not geo-served.Source

Turn the most asked Juno questions into public English pages with the answer, prices across merchants, cash back and an "ask Juno" button; refresh prices daily.

Each page shows Juno working and brings search traffic that ends in installs.

• Wrong answers in public

  Review every page.

• HiringProduct Manager - Juno (posted August 27, 2026): "Juno is Joko's most ambitious bet: becoming the front door to shopping", an assistant that "searches thousands of merchants at once" and gets people "to the right decision in seconds rather than hours". Every post describes Joko as a certified B Corp with "over 120 talents across Paris, Barcelona, and New York", "More than 7 million users" and "10,000+ merchants", profitable "in our core market" and "scaling globally, with a strong focus on the US".Source
• News coverageJoko USA, Inc. announced the US launch of the Joko app on September 22, 2026: "already used by more than 6 million European consumers (generating more than $50 million in revenue)", "more than 10,000 partner merchants, including Amazon, Nike, Sephora, T-Mobile, DoorDash, Walgreens, Apple and Expedia", and "the only AI shopping assistant that combines product discovery, price comparison, cash back, automatic coupons and price tracking".Source
• Your websiteSitemap (checked October 23, 2026): 26 URLs, 13 in English and 13 in French: home, business pages, legal pages, two French prize-draw rules pages and a savings page. No store, brand or category pages; there is no Spanish version (/es returns "Not Found"). app.joko.com is marked noindex. The footer's "Press" link is an email address, not a press page.Source

Add gift sending (to a friend by email or text) with a message, holiday gift guides by recipient, and a first-gift bonus; promote it to US users in the holiday season.

Gifting extends gift cards from personal savings to presents and brings in new users as recipients.

• Fraud

  Limits on new accounts.

• HiringLead Product Manager - Business Lines (posted September 8, 2026): three lines, Online (app, web app and browser extensions), In-Store card-linked offers, and Gift Cards, which "already represents a significant and fast-growing share of company revenue"; "Catch rate and track rate decide whether a purchase becomes revenue, and a fraction of a point there is worth hundreds of thousands of euros a year."Source
• App StoreUS App Store (October 23, 2026): "Joko | Cash back & discounts", 4.76 from 1,671 ratings; its description lists cash back, gift cards and automatic promo codes at "over 7,500 partner brands" and does not mention Juno or the AI assistant. The French listing, "Joko I Shopping IA & cashback", has 4.72 from 79,720 ratings. The Safari extension appears in the US store as "Joko pour Safari | Cashback" with no US ratings. The app is not listed in the Spanish App Store.Source

Sign 30 New York shops, cafes and gyms for card-linked offers, promote them to NYC users and on local social, and report incremental visits to each merchant.

A dense local pilot proves drive-to-store results for larger US retailers.

• Small merchants churn

  Keep offers simple.

• HiringLead Product Manager - Business Lines (posted September 8, 2026): three lines, Online (app, web app and browser extensions), In-Store card-linked offers, and Gift Cards, which "already represents a significant and fast-growing share of company revenue"; "Catch rate and track rate decide whether a purchase becomes revenue, and a fraction of a point there is worth hundreds of thousands of euros a year."Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source
• Your websiteThe English business page (home.joko.com/en/business, tagged en-US) mixes English headlines with French copy ("Générez des ventes incrémentales en magasin", "Modèle 100 % à la performance"), and every case study is French and in French: Amazon France affiliation, Orange (Livebox), Fortuneo and Cdiscount, under "Derrière chaque réussite, un partenariat solide". The English Insights, Studies and Articles pages are titled and written in French ("Les grandes tendances retail et consommation en France", studies on French back-to-school and the small-parcels tax). Checked twice on October 23, 2026; the pages are static HTML, not geo-served.Source

Send a weekly push and email with price drops on each user's favourites and similar items, with Juno suggestions; test send days and formats.

Personal, money-saving news has higher open rates than generic deals.

• Too many messages

  Let users choose frequency.

• Your websiteEnglish homepage: "Your free AI shopping app with savings built in", 4.7/5 in the App Store, Juno ("Ask Juno what you need", "It scans millions of products in seconds"), cash back online and in-store, gift cards, automatic coupons, budget tracking with "check your carbon footprint", loyalty cards, buy now pay later and price tracking; US social accounts (@joko_us on Instagram and TikTok, jokoappUS on Facebook).Source
• HiringCRM & Lifecycle Manager (posted September 1, 2026): "Guide new users to their first Joko 'wow' moment", "build retention and referral programs that deepen usage among our best users, drive word of mouth", run "a continuous A/B testing program", and report to the VP Growth.Source
• HiringGrowth Software Engineer: experiments "across the full user journey - from onboarding to retention", gamification and personalization, within "a dedicated cross-functional task force" for growth "across France and our international expansion, starting with the US", including "adapting the product to local contexts".Source

Build a daily score per US merchant (clicks, tracked orders, approved commissions, complaints), alert on drops, and fix the top ten leaks each month.

Every caught purchase is revenue and a user who trusts Joko.

• Noise in data

  Use weekly trends.

• HiringLead Product Manager - Business Lines (posted September 8, 2026): three lines, Online (app, web app and browser extensions), In-Store card-linked offers, and Gift Cards, which "already represents a significant and fast-growing share of company revenue"; "Catch rate and track rate decide whether a purchase becomes revenue, and a fraction of a point there is worth hundreds of thousands of euros a year."Source
• HiringAccount Manager, US (New York, posted October 20, 2026): joins "our founding commercial team in the US", negotiates "commission rates, cash back offers, and campaign terms", works with brands, affiliate networks and agencies, and prepares "clear presentations and business reviews that demonstrate the value we deliver to partners".Source

Write the kit as a checklist and templates: localized site and store listings, merchant pages, waitlist, referral seeding, press page, first-week journey and tracking scores. Use it in Spain and measure time to the first 100,000 users.

Each new market gets faster and cheaper when the basics are built once.

• Local differences

  Keep a local section in each template.

• HiringMarketing Manager, Spain (Barcelona) and Account Manager, Spain (Madrid), both posted October 7, 2026: "After the US, we are preparing the next chapter of our expansion with Spain as our next country launch." The marketer is "Joko's first Marketing hire in the market", adapts campaigns and messaging to "Spanish culture, shopping habits, language", builds the local retail calendar and owns "the Spanish user lifecycle"; the account manager will "own the market's first euros of revenue" and sign merchants directly and through affiliate networks.Source
• Your websiteThe English business page (home.joko.com/en/business, tagged en-US) mixes English headlines with French copy ("Générez des ventes incrémentales en magasin", "Modèle 100 % à la performance"), and every case study is French and in French: Amazon France affiliation, Orange (Livebox), Fortuneo and Cdiscount, under "Derrière chaque réussite, un partenariat solide". The English Insights, Studies and Articles pages are titled and written in French ("Les grandes tendances retail et consommation en France", studies on French back-to-school and the small-parcels tax). Checked twice on October 23, 2026; the pages are static HTML, not geo-served.Source
• Your websiteSitemap (checked October 23, 2026): 26 URLs, 13 in English and 13 in French: home, business pages, legal pages, two French prize-draw rules pages and a savings page. No store, brand or category pages; there is no Spanish version (/es returns "Not Found"). app.joko.com is marked noindex. The footer's "Press" link is an email address, not a press page.Source
• App StoreUS App Store (October 23, 2026): "Joko | Cash back & discounts", 4.76 from 1,671 ratings; its description lists cash back, gift cards and automatic promo codes at "over 7,500 partner brands" and does not mention Juno or the AI assistant. The French listing, "Joko I Shopping IA & cashback", has 4.72 from 79,720 ratings. The Safari extension appears in the US store as "Joko pour Safari | Cashback" with no US ratings. The app is not listed in the Spanish App Store.Source

Once the US base is large enough, publish a monthly US index (spending by category, store rivalries, big sale days), anonymised and adjusted for representativeness, with a public summary and a gated full study.

Studies made Joko a source in France; the same can make it known in the US without big ad spend.

• Sample too small

  Start with categories where the data is strong.

• Your websiteThe English business page (home.joko.com/en/business, tagged en-US) mixes English headlines with French copy ("Générez des ventes incrémentales en magasin", "Modèle 100 % à la performance"), and every case study is French and in French: Amazon France affiliation, Orange (Livebox), Fortuneo and Cdiscount, under "Derrière chaque réussite, un partenariat solide". The English Insights, Studies and Articles pages are titled and written in French ("Les grandes tendances retail et consommation en France", studies on French back-to-school and the small-parcels tax). Checked twice on October 23, 2026; the pages are static HTML, not geo-served.Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source
• HiringHead of Online Business, US (New York, posted October 20, 2026): build and lead the US commercial function, win new merchant partners, negotiate "more compelling offers for our users and better commission rates", and grow media revenue: "Develop our paid placement offering with our Marketing team, define packages and pricing, and win advertiser budgets by demonstrating the value of our audience and the results our campaigns deliver."Source

Bring Juno into the extension: when a US user views a product, offer "cheaper elsewhere with cash back" in one line. Measure clicks, conversion and trust.

Meeting shoppers at the moment of choice makes the assistant a habit.

• Feels intrusive

  Show it only when savings are real.

• HiringProduct Manager - Juno (posted August 27, 2026): "Juno is Joko's most ambitious bet: becoming the front door to shopping", an assistant that "searches thousands of merchants at once" and gets people "to the right decision in seconds rather than hours". Every post describes Joko as a certified B Corp with "over 120 talents across Paris, Barcelona, and New York", "More than 7 million users" and "10,000+ merchants", profitable "in our core market" and "scaling globally, with a strong focus on the US".Source
• HiringLead Product Manager - Business Lines (posted September 8, 2026): three lines, Online (app, web app and browser extensions), In-Store card-linked offers, and Gift Cards, which "already represents a significant and fast-growing share of company revenue"; "Catch rate and track rate decide whether a purchase becomes revenue, and a fraction of a point there is worth hundreds of thousands of euros a year."Source
• Your websiteEnglish homepage: "Your free AI shopping app with savings built in", 4.7/5 in the App Store, Juno ("Ask Juno what you need", "It scans millions of products in seconds"), cash back online and in-store, gift cards, automatic coupons, budget tracking with "check your carbon footprint", loyalty cards, buy now pay later and price tracking; US social accounts (@joko_us on Instagram and TikTok, jokoappUS on Facebook).Source

Add a B Corp badge and a short "how Joko is different" section to the English site and store listing, and run one campaign on "save money and see your footprint".

Values set Joko apart in a crowded US category.

• Greenwashing claims

  Stick to verified facts.

• HiringProduct Manager - Juno (posted August 27, 2026): "Juno is Joko's most ambitious bet: becoming the front door to shopping", an assistant that "searches thousands of merchants at once" and gets people "to the right decision in seconds rather than hours". Every post describes Joko as a certified B Corp with "over 120 talents across Paris, Barcelona, and New York", "More than 7 million users" and "10,000+ merchants", profitable "in our core market" and "scaling globally, with a strong focus on the US".Source
• Your websiteEnglish homepage: "Your free AI shopping app with savings built in", 4.7/5 in the App Store, Juno ("Ask Juno what you need", "It scans millions of products in seconds"), cash back online and in-store, gift cards, automatic coupons, budget tracking with "check your carbon footprint", loyalty cards, buy now pay later and price tracking; US social accounts (@joko_us on Instagram and TikTok, jokoappUS on Facebook).Source
• App StoreUS App Store (October 23, 2026): "Joko | Cash back & discounts", 4.76 from 1,671 ratings; its description lists cash back, gift cards and automatic promo codes at "over 7,500 partner brands" and does not mention Juno or the AI assistant. The French listing, "Joko I Shopping IA & cashback", has 4.72 from 79,720 ratings. The Safari extension appears in the US store as "Joko pour Safari | Cashback" with no US ratings. The app is not listed in the Spanish App Store.Source

Recruit ambassadors at five New York colleges, give them a higher referral cap, a monthly bonus pool and student offers.

Peer referrals are cheaper than paid installs.

• Spam

  Clear rules.

• Help centerUS referral program: "$10 bonus" for the referrer once validated, then "10% of your referee's cash back for 1 year", and "$5" for the friend; only in the mobile app. "If your friend downloads the app using your referral link, that alone isn't enough": they "must enter your referral code during registration". Referrals are capped at 20 unless the user becomes an Ambassador; bonuses are capped at $500.Source
• HiringGeneral Manager, US (New York, posted October 20, 2026): "The US is our biggest international priority. We already work with more than 10,000 brands, including Nike, Best Buy, Macy's, Expedia, and Lululemon, and our ambition is to make the US our largest market within the next three years." The GM owns the US P&L, builds the local commercial and marketing teams, defines US user acquisition with the CMO, and represents Joko with partners and "the media".Source

Compress and size the hero assets, delay the testimonial carousel and below-the-fold sections, and retest.

A faster first view helps paid landing traffic.

• Lab gains with no user effect

  Watch real-user data.

• Google PageSpeedEnglish homepage on mobile: lab performance 62 with a largest contentful paint of 13.1 seconds, but real Chrome visitors pass Core Web Vitals (LCP 1.8 s, INP 86 ms, CLS 0.01).Source