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keplergrp.com website review

Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 86 checks

This review found 43 issues worth fixing on keplergrp.com, 12 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Kepler Group

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.3 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.1 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
200 ms159 msMay 9Oct 24164 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026181 ms
May 16, 2026195 ms
May 23, 2026179 ms
May 30, 2026175 ms
Jun 6, 2026175 ms
Jun 13, 2026176 ms
Jun 20, 2026176 ms
Jun 27, 2026176 ms
Jul 4, 2026180 ms
Jul 11, 2026178 ms
Jul 18, 2026180 ms
Jul 25, 2026179 ms
Aug 1, 2026173 ms
Aug 8, 2026176 ms
Aug 15, 2026181 ms
Aug 22, 2026178 ms
Aug 29, 2026181 ms
Sep 5, 2026190 ms
Sep 12, 2026177 ms
Sep 19, 2026175 ms
Sep 26, 2026174 ms
Oct 3, 2026170 ms
Oct 10, 2026169 ms
Oct 17, 2026170 ms
Oct 24, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of keplergrp.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. keplergrp.com at 0.8 s0.8 s
  2. keplergrp.com at 1.7 s1.7 s
  3. keplergrp.com at 2.5 s2.5 s
  4. keplergrp.com at 3.4 s3.4 s
  5. keplergrp.com at 4.2 s4.2 s
  6. keplergrp.com at 5.1 s5.1 s
  7. keplergrp.com at 5.9 s5.9 s
  8. keplergrp.com at 6.7 s6.7 s

Speed

14 to fix40
  • Improve image delivery

    15.3 s · 3.2 MB

    13 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 15.3 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, framerusercontent.com and Google Tag Manager and others), adding 11.6 MB and 2.5 s of main-thread time.

  • Reduce unused CSS

    2.7 MB

    About 2.7 MB of CSS is downloaded but never applied on this page.

  • Reduce unused JavaScript

    760 ms · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • framerusercontent.com adds 806 ms

    806 ms

    framerusercontent.com costs a phone 806 ms of main-thread work and 8.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 813 ms

    813 ms

    Google CDN costs a phone 813 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    510 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (510 KiB).

  • Google Tag Manager adds 374 ms

    374 ms

    Google Tag Manager costs a phone 374 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

  • Hubspot adds 232 ms

    232 ms

    Hubspot costs a phone 232 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,696 HTML elements

    The page has 1,696 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Vimeo adds 39 ms

    39 ms

    Vimeo costs a phone 39 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 57 ms

    57 ms

    Your server sent the HTML in 57 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 38.3 s

    38.3 s

    Your largest element takes 38.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 25.1 s

    25.1 s

    Visually, the page fills in at 25.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 64.8 s

    64.8 s

    The page becomes fully interactive after 64.8 s. Good is under 3.8 s.

  • Total Blocking Time: 789 ms

    789 ms

    Scripts block taps and scrolling for 789 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 225 ms

    225 ms

    Real visitors wait 225 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 850 ms

    850 ms

    Real visitors wait 850 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 181 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.031

    0.031

    The layout barely moves while loading (CLS 0.031, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 15.4 MB in 212 requests

    15.4 MB

    Your homepage downloads 15.4 MB in 212 requests on a phone: images 8.2 MB (106), scripts 3.1 MB (53) and stylesheets 2.8 MB (7). Under 2 MB keeps phones on slow connections fast.

  • 26 images below the first screen load straight away

    26 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.4 g of CO₂ per visit

    4.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.35 g of CO₂e: 522.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9594
  • All page content should be contained by landmarks (18 elements)

    All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 124 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (29 characters)

    Your title is only 29 characters: “Kepler - The Future in Focus™”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 34 H1 headlines

    There are 34 <h1> headlines (“All systems go.”, “All systems go.” and “We're reinventing growth marketing, again.”). One clear main headline is easier for people and search engines.

  • 20 links with vague text

    20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 123 internal links, 11 external

    The homepage links to 123 pages on keplergrp.com and 11 external pages.

5 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Kepler fuses advanced data analytics with human insight and world-class creativity to propel global brands into the fut…”.

  • Canonical URL set

    The canonical URL is https://www.keplergrp.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.keplergrp.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.keplergrp.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,461 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.keplergrp.com/case-study/f1-las-vegas is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 780 words of copy

    The homepage carries about 780 words of visible text.

2 checks passed
  • 40 calls to action

    The homepage has 40 calls to action, for example “Contact”, “Learn More” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 2 of them by other companies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at keplergrp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Framer
Analytics
Google Analytics | Google Tag Manager
Hosting
Framer

Hiring

Hiring
42 open roles
Teams
Media Activation (13), Media Strategy (7), Data Strategy & Analytics (6), Media Strategy & Activation (4)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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