Kettle & Fire growth playbook

For each page, decide: back in stock, replaced or retired. Replaced: add a block at the top ("Coconut Curry & Lime is now Thai Coconut Curry Chicken Bone Broth") with an Add to cart button, or 301 the URL to the replacement so its reviews and links carry over. Coming back: add a "notify me" signup and hide the subscription widget. Butternut Squash: if the $6.49 listing is real stock, make the indexed page the live one and noindex the duplicate. Then remove sold-out bundles from collections and search.

Pages with hundreds of reviews are the store's best search assets. Pointing them at in-stock broths recovers sales that now bounce, and stops AI shopping assistants (the store publishes agents.md) recommending products that cannot be bought.

[ ] healthy-butternut-squash-soup (1,008 reviews): one live listing
[ ] healthy-tomato-soup (806): replace or waitlist
[ ] keto-soup-broccoli-cheddar-16-9oz (799): point to keto broths
[ ] coconut-curry-lime-chicken-bone-broth (626): point to Thai Coconut Curry
[ ] keto-soup-mushroom-bisque-16-9oz (614): replace or waitlist
[ ] chicken-noodle-hearty-soup-16oz (298): replace or waitlist
[ ] 6-pack-beef-cooking-broth (49): point to the 4-pack
[ ] Hide "Subscribe & Save" on sold-out products

• Reviews describe a different recipe

  Keep the page and add a replacement block rather than redirecting.

• Product returns to stock

  Remove the block and email the waitlist.

• Your catalogueOf the 45 product pages in the sitemap (read October 20, 2026), 8 are sold out, and seven of them carry 4,200 reviews between them: Butternut Squash Soup (4.8 stars, 1,008 reviews), Body-Loving Tomato Soup (806), Broccoli Cheddar Keto Soup (799), Coconut Curry & Lime Chicken Bone Broth (626), Mushroom Bisque Keto Soup (614), Chicken Noodle Hearty Soup (298) and the 6-pack Beef Cooking Broth (49). Each still shows "Subscribe & Save", 6-, 18- and 24-pack prices and a "Sold Out" button, with no link to a replacement.Source
• Your catalogueThe indexed Butternut Squash Soup page (/products/healthy-butternut-squash-soup, $8.49) is sold out, while a second listing of the same soup at /products/butternut-squash-soup-made-with-bone-broth-pdp, marked "noindex", shows the same 1,008 reviews and is listed as available at $6.49.Source
• Your catalogueRecent launches: Thai Coconut Curry Chicken Bone Broth (June 2026, already 404 reviews), Lemon Thyme Chicken and Miso Ginger Beef (May 2026), 32 oz Reduced Sodium Chicken and Beef 4-packs (May 2026), Bison Bone Broth (March 2026), Maui Nui Venison Bone Broth (January 2025) and 100% Grass-Fed & Finished Beef Tallow, 14 oz, $19.99 (August 2025).Source
• Your websiteThe store publishes Shopify's agents.md and an agentic discovery sitemap, so AI shopping assistants can read the catalogue, including sold-out and internal listings, and build carts.Source

Unpublish or set noindex on test and internal pages and collections, hide the fee product from search and the online store channel, and keep campaign landing pages noindexed by default.

A clean sitemap focuses crawlers on the pages that sell and keeps odd pages out of results.

• A campaign page still in use

  Noindex rather than delete.

• Your websiteThe page sitemap lists internal and test pages: "master-template", "master-template-copy", "product-metafields-test", "loyalty-test", "KF Sections & Components Library", "amz-offer" and "amz-offer-short", a "shipping-delay" notice and a 2023 page whose headline goal is to "Source one million pounds of regenerative beef bones by 2025". The collection sitemap lists "qbrico-test-hero-refactor", "growaov-internal", "products-old" and "bf2020".Source
• Your catalogueThe product sitemap includes the EcoCart "Carbon Neutral Order" fee item ($0.21 to $711.23), a sold-out listing titled "4-pack, Beef & Chicken Bone Broth, Kettle and Fire Keto Diet Friendly, Paleo Friendly, Whole 30 Approved, Gluten Free, contains Collagen, 10g of Protein, 16.9oz each", and "Low Sodium Vegetable Cooking Broth 32oz" at /products/copy-of-low-sodium-chicken-cooking-broth-32oz.Source
• Your websiteThe store publishes Shopify's agents.md and an agentic discovery sitemap, so AI shopping assistants can read the catalogue, including sold-out and internal listings, and build carts.Source

Rename the vegetable broth handle to low-sodium-vegetable-cooking-broth-32oz with a redirect, and redirect the long-title listing to the 2-pack sampler or the 6-pack Beef & Chicken bundle.

URLs and titles that say what the product is help it rank and read cleanly in search and AI answers.

• Old links in ads

  Redirect keeps them working.

• Your catalogueThe product sitemap includes the EcoCart "Carbon Neutral Order" fee item ($0.21 to $711.23), a sold-out listing titled "4-pack, Beef & Chicken Bone Broth, Kettle and Fire Keto Diet Friendly, Paleo Friendly, Whole 30 Approved, Gluten Free, contains Collagen, 10g of Protein, 16.9oz each", and "Low Sodium Vegetable Cooking Broth 32oz" at /products/copy-of-low-sodium-chicken-cooking-broth-32oz.Source
• Your catalogueProduct feed: 97 products, 42 of them bundles; 28 sold out, including every keto soup bundle ("20-pack: Keto Soups and Keto Broths Bundle", "14-pack: Ultimate Keto Bundle" and others) and the "Trim down" packs, while the Butter Chicken and Tom Yum keto broths and the 12- and 18-pack Keto Broths Variety are in stock. Single cartons sell for $7.22 to $9.49; the 2-pack Beef & Chicken sampler is $13.58.Source

Hide the sold-out keto soup bundles from collections, feature the in-stock keto broths and variety packs, and add one new keto bundle with the 2026 flavours. Tell keto buyers by email what replaced their soups.

Keto shoppers have a clear intent; showing what they can buy keeps them from leaving.

• Soups return

  Bring the bundles back when stocked.

• Your catalogueProduct feed: 97 products, 42 of them bundles; 28 sold out, including every keto soup bundle ("20-pack: Keto Soups and Keto Broths Bundle", "14-pack: Ultimate Keto Bundle" and others) and the "Trim down" packs, while the Butter Chicken and Tom Yum keto broths and the 12- and 18-pack Keto Broths Variety are in stock. Single cartons sell for $7.22 to $9.49; the 2-pack Beef & Chicken sampler is $13.58.Source
• Your catalogueOf the 45 product pages in the sitemap (read October 20, 2026), 8 are sold out, and seven of them carry 4,200 reviews between them: Butternut Squash Soup (4.8 stars, 1,008 reviews), Body-Loving Tomato Soup (806), Broccoli Cheddar Keto Soup (799), Coconut Curry & Lime Chicken Bone Broth (626), Mushroom Bisque Keto Soup (614), Chicken Noodle Hearty Soup (298) and the 6-pack Beef Cooking Broth (49). Each still shows "Subscribe & Save", 6-, 18- and 24-pack prices and a "Sold Out" button, with no link to a replacement.Source
• Your catalogueRecent launches: Thai Coconut Curry Chicken Bone Broth (June 2026, already 404 reviews), Lemon Thyme Chicken and Miso Ginger Beef (May 2026), 32 oz Reduced Sodium Chicken and Beef 4-packs (May 2026), Bison Bone Broth (March 2026), Maui Nui Venison Bone Broth (January 2025) and 100% Grass-Fed & Finished Beef Tallow, 14 oz, $19.99 (August 2025).Source

Add a DMARC reporting address, review two weeks of reports, then move to quarantine and later reject.

It protects the brand and the subscriber relationship, and mailbox providers favour enforced domains.

• Blocking a real sender

  Review reports first.

• DNS checkkettleandfire.com uses Google Workspace and Klaviyo; SPF ends "~all", DKIM is set, and DMARC is "p=none".Source
• Your websiteSubscriptions page: "20% off FOR LIFE - for subscribers only", "Free Shipping - 12+ carton minimum", "change, add, cancel anytime"; renewal every 30, 60 or 90 days. The loyalty programme gives "your first 100 points today, just for joining". The Wholesale link opens Kettle & Fire's Faire page.Source

Publish the result: pounds sourced, farms, acres, what was learned, and the next goal, on the regenerative page, with a short email to subscribers. Retire or redirect the old page.

A promise kept, or honestly reported, is stronger proof than a promise; a stale goal invites doubt.

• Goal missed

  Report honestly with what comes next.

• Your websiteThe page sitemap lists internal and test pages: "master-template", "master-template-copy", "product-metafields-test", "loyalty-test", "KF Sections & Components Library", "amz-offer" and "amz-offer-short", a "shipping-delay" notice and a 2023 page whose headline goal is to "Source one million pounds of regenerative beef bones by 2025". The collection sitemap lists "qbrico-test-hero-refactor", "growaov-internal", "products-old" and "bf2020".Source
• Your catalogueRegenerative line: Regenerative Beef and Chicken Bone Broths at $9.49 a carton, with /pages/regenerative and /pages/mauinui explaining sourcing; cooking broths come in regular and low-sodium beef, chicken and vegetable 32 oz cartons at $37.96 a 4-pack.Source
• Competitor researchRivals' own homepages: Brodo, "Created in NYC by award-winning Chef Marco Canora"; Bluebird Provisions, "High protein bone broth" with "More protein and gut healing amino acids than any other brand", sold frozen; Fond, "Regeneratively-Sourced Pantry Staples"; Pacific Foods, broths, stocks and bone broths among its pantry range.See the research Source

Migrate the best 80 posts to the store blog with 301s, link each to the broths it mentions, retire thin posts, and publish two new pieces a month on recipes, tallow and the new flavours.

Bone broth buyers research before buying; content on the store turns that research into orders and helps the store appear in AI answers.

• Ranking dip during migration

  Move in batches and keep URLs mapped.

• Your websiteContent lives on blog.kettleandfire.com: 241 posts in its sitemap, the newest post in its feed from February 2023, on topics such as sleep, ginger, pregnancy and fertility. The store's own /blogs/news is empty; the store has "Learn" pages (what is bone broth, benefits, the bone broth diet, broth vs stock, chicken noodle soup 101, how to open your carton).Source
• Your catalogueRecent launches: Thai Coconut Curry Chicken Bone Broth (June 2026, already 404 reviews), Lemon Thyme Chicken and Miso Ginger Beef (May 2026), 32 oz Reduced Sodium Chicken and Beef 4-packs (May 2026), Bison Bone Broth (March 2026), Maui Nui Venison Bone Broth (January 2025) and 100% Grass-Fed & Finished Beef Tallow, 14 oz, $19.99 (August 2025).Source

Publish a tallow guide (searing, roasting, frying, smoke point), five recipes that use tallow and broth together, and a "Cook with Kettle & Fire" bundle of tallow and cooking broths.

Tallow buyers are cooks; content and a bundle move them into the broth range.

• Low demand

  Test with one email first.

• Your catalogueRecent launches: Thai Coconut Curry Chicken Bone Broth (June 2026, already 404 reviews), Lemon Thyme Chicken and Miso Ginger Beef (May 2026), 32 oz Reduced Sodium Chicken and Beef 4-packs (May 2026), Bison Bone Broth (March 2026), Maui Nui Venison Bone Broth (January 2025) and 100% Grass-Fed & Finished Beef Tallow, 14 oz, $19.99 (August 2025).Source
• Your catalogueRegenerative line: Regenerative Beef and Chicken Bone Broths at $9.49 a carton, with /pages/regenerative and /pages/mauinui explaining sourcing; cooking broths come in regular and low-sodium beef, chicken and vegetable 32 oz cartons at $37.96 a 4-pack.Source

Email subscribers before each renewal with one new flavour to swap in, offer a free single carton of a new flavour in their next box, and track which swaps stick.

Variety keeps subscribers from cancelling, and new flavours get trial from the best customers.

• Discount cost

  One free carton per launch.

• Your websiteSubscriptions page: "20% off FOR LIFE - for subscribers only", "Free Shipping - 12+ carton minimum", "change, add, cancel anytime"; renewal every 30, 60 or 90 days. The loyalty programme gives "your first 100 points today, just for joining". The Wholesale link opens Kettle & Fire's Faire page.Source
• Your catalogueRecent launches: Thai Coconut Curry Chicken Bone Broth (June 2026, already 404 reviews), Lemon Thyme Chicken and Miso Ginger Beef (May 2026), 32 oz Reduced Sodium Chicken and Beef 4-packs (May 2026), Bison Bone Broth (March 2026), Maui Nui Venison Bone Broth (January 2025) and 100% Grass-Fed & Finished Beef Tallow, 14 oz, $19.99 (August 2025).Source

Choose one review platform and migrate reviews to it, keep one session recorder, test removing Fomo, and defer non-critical scripts. Retest on PageSpeed and watch conversion.

Fewer tools cost less, load faster on weak connections and give one consistent review count.

• Losing review history

  Export and import before switching off.

• Your websiteThird-party tools loaded on the homepage include two review platforms (Yotpo and Bazaarvoice), two session recorders (FullStory and Microsoft Clarity), Fomo social-proof pop-ups, a boostyourstore upsell app, Cookiebot, Klaviyo and Gorgias chat.Source
• Google PageSpeedHomepage on mobile: performance 55/100 (desktop 84); in the lab test the main content takes 17.6s to appear and the page downloads 4 MB in 174 requests, 2.5 MB from 14 third parties; render-blocking requests cost about 3s. Real visitors pass Core Web Vitals (field LCP 1.9s, INP 104ms, CLS 0.01).Source
• Your websiteCustomer Stories page: "54,614+ Positive Bone Broth Reviews Counting"; quotes from customers and authors. Product pages show public endorsements from Dana White ("This is the cleanest broth that you can buy"), Melissa Urban, co-founder of Whole30, and Joe Rogan ("I buy Kettle & Fire").Source

Print a QR code on cartons linking to recipes for that flavour, the subscription page and a first-order offer; track scans by flavour and retailer region.

Retail buyers already like the product; a scan moves them to subscribe at a higher margin.

• Retailer objections

  Lead with recipes, not discounts.

• Your websiteHomepage (checked October 20, 2026): "Slow Food For Fast Lives"; "FALL STOCK-UP"; "FREE SHIPPING ON 12+ CARTONS"; "subscribe & save 20% Off for Life"; "800,000+ Happy Customers"; "Find us in more than 10,000 stores, nationwide"; "10% off your first order"; menu items for Monthly Deals (20% off), a Wellness Goal Quiz, Loyalty Program, Beef Tallow and a store locator; footer links for Brand Ambassador, Healthcare Ambassadors, Wholesale and Refer a Friend.Source
• Your websiteSubscriptions page: "20% off FOR LIFE - for subscribers only", "Free Shipping - 12+ carton minimum", "change, add, cancel anytime"; renewal every 30, 60 or 90 days. The loyalty programme gives "your first 100 points today, just for joining". The Wholesale link opens Kettle & Fire's Faire page.Source
• Your websiteContent lives on blog.kettleandfire.com: 241 posts in its sitemap, the newest post in its feed from February 2023, on topics such as sleep, ginger, pregnancy and fertility. The store's own /blogs/news is empty; the store has "Learn" pages (what is bone broth, benefits, the bone broth diet, broth vs stock, chicken noodle soup 101, how to open your carton).Source

Give professionals a code for their clients, sample cartons, a nutrition fact sheet and a dashboard of referrals; feature them in a "recommended by" section.

Professional recommendations carry trust and bring buyers who stick.

• Health claims

  Provide approved wording only.

• Your websiteHomepage (checked October 20, 2026): "Slow Food For Fast Lives"; "FALL STOCK-UP"; "FREE SHIPPING ON 12+ CARTONS"; "subscribe & save 20% Off for Life"; "800,000+ Happy Customers"; "Find us in more than 10,000 stores, nationwide"; "10% off your first order"; menu items for Monthly Deals (20% off), a Wellness Goal Quiz, Loyalty Program, Beef Tallow and a store locator; footer links for Brand Ambassador, Healthcare Ambassadors, Wholesale and Refer a Friend.Source
• Your websiteCustomer Stories page: "54,614+ Positive Bone Broth Reviews Counting"; quotes from customers and authors. Product pages show public endorsements from Dana White ("This is the cleanest broth that you can buy"), Melissa Urban, co-founder of Whole30, and Joe Rogan ("I buy Kettle & Fire").Source

Map each quiz answer to an in-stock bundle and a five-email series with recipes and how to drink broth daily; remove sold-out packs from quiz results.

Quiz takers state their intent; a matched offer and follow-up turn it into orders.

• Claims in emails

  Keep wording to food and routine.

• Your websiteHomepage (checked October 20, 2026): "Slow Food For Fast Lives"; "FALL STOCK-UP"; "FREE SHIPPING ON 12+ CARTONS"; "subscribe & save 20% Off for Life"; "800,000+ Happy Customers"; "Find us in more than 10,000 stores, nationwide"; "10% off your first order"; menu items for Monthly Deals (20% off), a Wellness Goal Quiz, Loyalty Program, Beef Tallow and a store locator; footer links for Brand Ambassador, Healthcare Ambassadors, Wholesale and Refer a Friend.Source
• Your catalogueProduct feed: 97 products, 42 of them bundles; 28 sold out, including every keto soup bundle ("20-pack: Keto Soups and Keto Broths Bundle", "14-pack: Ultimate Keto Bundle" and others) and the "Trim down" packs, while the Butter Chicken and Tom Yum keto broths and the 12- and 18-pack Keto Broths Variety are in stock. Single cartons sell for $7.22 to $9.49; the 2-pack Beef & Chicken sampler is $13.58.Source

Add a cart progress bar ("3 more cartons for free shipping") that counts cartons in packs, with a one-tap add of a best-seller.

A visible threshold raises cart size and reduces abandoned carts over shipping cost.

• Wrong counts for bundles

  Store cartons per product.

• Your websiteHomepage (checked October 20, 2026): "Slow Food For Fast Lives"; "FALL STOCK-UP"; "FREE SHIPPING ON 12+ CARTONS"; "subscribe & save 20% Off for Life"; "800,000+ Happy Customers"; "Find us in more than 10,000 stores, nationwide"; "10% off your first order"; menu items for Monthly Deals (20% off), a Wellness Goal Quiz, Loyalty Program, Beef Tallow and a store locator; footer links for Brand Ambassador, Healthcare Ambassadors, Wholesale and Refer a Friend.Source
• Your websiteSubscriptions page: "20% off FOR LIFE - for subscribers only", "Free Shipping - 12+ carton minimum", "change, add, cancel anytime"; renewal every 30, 60 or 90 days. The loyalty programme gives "your first 100 points today, just for joining". The Wholesale link opens Kettle & Fire's Faire page.Source

Build a recipe hub filtered by broth, meal and diet, with "add the broths for this recipe" buttons and a weekly recipe email.

Cooks buy by meal; shoppable recipes turn inspiration into carts.

• Thin recipes

  Test each recipe in house.

• Your catalogueRegenerative line: Regenerative Beef and Chicken Bone Broths at $9.49 a carton, with /pages/regenerative and /pages/mauinui explaining sourcing; cooking broths come in regular and low-sodium beef, chicken and vegetable 32 oz cartons at $37.96 a 4-pack.Source
• Your websiteContent lives on blog.kettleandfire.com: 241 posts in its sitemap, the newest post in its feed from February 2023, on topics such as sleep, ginger, pregnancy and fertility. The store's own /blogs/news is empty; the store has "Learn" pages (what is bone broth, benefits, the bone broth diet, broth vs stock, chicken noodle soup 101, how to open your carton).Source
• Your websitePolicies: 30-day money-back guarantee, US shipping only, help centre and Gorgias chat; Apple Pay and Venmo at checkout. A "submit-a-photo" page and a "kettlercommunity" page are live.Source

Release a quarterly limited broth (heritage chicken, elk, lamb) from named farms, sold first to subscribers, with a story page and a numbered batch.

Limited releases create news, lift premium sales and give subscribers a reason to stay.

• Minimum runs

  Partner with the existing co-packer.

• Your catalogueRecent launches: Thai Coconut Curry Chicken Bone Broth (June 2026, already 404 reviews), Lemon Thyme Chicken and Miso Ginger Beef (May 2026), 32 oz Reduced Sodium Chicken and Beef 4-packs (May 2026), Bison Bone Broth (March 2026), Maui Nui Venison Bone Broth (January 2025) and 100% Grass-Fed & Finished Beef Tallow, 14 oz, $19.99 (August 2025).Source
• Your catalogueRegenerative line: Regenerative Beef and Chicken Bone Broths at $9.49 a carton, with /pages/regenerative and /pages/mauinui explaining sourcing; cooking broths come in regular and low-sodium beef, chicken and vegetable 32 oz cartons at $37.96 a 4-pack.Source

Package a foodservice kit (32 oz cartons, cups, a menu card, a counter sign) and pitch 50 gyms and cafés; use Faire for reorders.

Each venue becomes daily sampling and a local ad for the retail and online range.

• Low reorder rate

  Start with venues that already serve coffee.

• Your websiteSubscriptions page: "20% off FOR LIFE - for subscribers only", "Free Shipping - 12+ carton minimum", "change, add, cancel anytime"; renewal every 30, 60 or 90 days. The loyalty programme gives "your first 100 points today, just for joining". The Wholesale link opens Kettle & Fire's Faire page.Source
• Your websiteCustomer Stories page: "54,614+ Positive Bone Broth Reviews Counting"; quotes from customers and authors. Product pages show public endorsements from Dana White ("This is the cleanest broth that you can buy"), Melissa Urban, co-founder of Whole30, and Joe Rogan ("I buy Kettle & Fire").Source
• Your catalogueRegenerative line: Regenerative Beef and Chicken Bone Broths at $9.49 a carton, with /pages/regenerative and /pages/mauinui explaining sourcing; cooking broths come in regular and low-sodium beef, chicken and vegetable 32 oz cartons at $37.96 a 4-pack.Source

Develop a microwaveable 8-10 oz sipping cup for the top three flavours, test it in the online store and with two retail partners.

Convenience opens new occasions and placements (office, convenience stores, travel).

• Packaging cost

  Pilot before committing.

• Your websiteHomepage (checked October 20, 2026): "Slow Food For Fast Lives"; "FALL STOCK-UP"; "FREE SHIPPING ON 12+ CARTONS"; "subscribe & save 20% Off for Life"; "800,000+ Happy Customers"; "Find us in more than 10,000 stores, nationwide"; "10% off your first order"; menu items for Monthly Deals (20% off), a Wellness Goal Quiz, Loyalty Program, Beef Tallow and a store locator; footer links for Brand Ambassador, Healthcare Ambassadors, Wholesale and Refer a Friend.Source
• Your catalogueProduct feed: 97 products, 42 of them bundles; 28 sold out, including every keto soup bundle ("20-pack: Keto Soups and Keto Broths Bundle", "14-pack: Ultimate Keto Bundle" and others) and the "Trim down" packs, while the Butter Chicken and Tom Yum keto broths and the 12- and 18-pack Keto Broths Variety are in stock. Single cartons sell for $7.22 to $9.49; the 2-pack Beef & Chicken sampler is $13.58.Source
• Competitor researchRivals' own homepages: Brodo, "Created in NYC by award-winning Chef Marco Canora"; Bluebird Provisions, "High protein bone broth" with "More protein and gut healing amino acids than any other brand", sold frozen; Fond, "Regeneratively-Sourced Pantry Staples"; Pacific Foods, broths, stocks and bone broths among its pantry range.See the research Source

Create a gift box (chicken, beef and a flavour, a card with simple recipes) with a gift message, and offer it on baby registries and to subscribers.

Gifts introduce the brand to new households at a moment when people change how they eat.

• Health claims for pregnancy

  Keep wording to food and comfort.

• Your websiteContent lives on blog.kettleandfire.com: 241 posts in its sitemap, the newest post in its feed from February 2023, on topics such as sleep, ginger, pregnancy and fertility. The store's own /blogs/news is empty; the store has "Learn" pages (what is bone broth, benefits, the bone broth diet, broth vs stock, chicken noodle soup 101, how to open your carton).Source
• Your catalogueProduct feed: 97 products, 42 of them bundles; 28 sold out, including every keto soup bundle ("20-pack: Keto Soups and Keto Broths Bundle", "14-pack: Ultimate Keto Bundle" and others) and the "Trim down" packs, while the Butter Chicken and Tom Yum keto broths and the 12- and 18-pack Keto Broths Variety are in stock. Single cartons sell for $7.22 to $9.49; the 2-pack Beef & Chicken sampler is $13.58.Source

Run a monthly recipe contest: submit a photo and recipe, win a case; publish winners in the recipe hub and email.

User recipes are free content that shows real use and builds community.

• Low entries

  Invite top reviewers.

• Your websitePolicies: 30-day money-back guarantee, US shipping only, help centre and Gorgias chat; Apple Pay and Venmo at checkout. A "submit-a-photo" page and a "kettlercommunity" page are live.Source
• Your websiteCustomer Stories page: "54,614+ Positive Bone Broth Reviews Counting"; quotes from customers and authors. Product pages show public endorsements from Dana White ("This is the cleanest broth that you can buy"), Melissa Urban, co-founder of Whole30, and Joe Rogan ("I buy Kettle & Fire").Source

Show the sampler to new visitors with the 10% welcome offer, then email a subscription offer after delivery.

A low-risk first purchase gets the broth tasted, and taste is what converts.

• Low order value

  Measure 90-day value, not the first order.

• Your catalogueProduct feed: 97 products, 42 of them bundles; 28 sold out, including every keto soup bundle ("20-pack: Keto Soups and Keto Broths Bundle", "14-pack: Ultimate Keto Bundle" and others) and the "Trim down" packs, while the Butter Chicken and Tom Yum keto broths and the 12- and 18-pack Keto Broths Variety are in stock. Single cartons sell for $7.22 to $9.49; the 2-pack Beef & Chicken sampler is $13.58.Source
• Your websiteHomepage (checked October 20, 2026): "Slow Food For Fast Lives"; "FALL STOCK-UP"; "FREE SHIPPING ON 12+ CARTONS"; "subscribe & save 20% Off for Life"; "800,000+ Happy Customers"; "Find us in more than 10,000 stores, nationwide"; "10% off your first order"; menu items for Monthly Deals (20% off), a Wellness Goal Quiz, Loyalty Program, Beef Tallow and a store locator; footer links for Brand Ambassador, Healthcare Ambassadors, Wholesale and Refer a Friend.Source
• Your websiteSubscriptions page: "20% off FOR LIFE - for subscribers only", "Free Shipping - 12+ carton minimum", "change, add, cancel anytime"; renewal every 30, 60 or 90 days. The loyalty programme gives "your first 100 points today, just for joining". The Wholesale link opens Kettle & Fire's Faire page.Source