loveholidays launched in Denmark, Norway and Sweden in May as weloveholidays, and is hiring its first Head of Product Marketing to own launches and measure early launch performance. In Sweden the App Store listing is "weloveholidays: hotell & flyg", but in Denmark and Norway the same app still shows the UK name "loveholidays: hotels & flights" and has 2 and 4 ratings. And while weloveholidays.se, .de, .at, .nl and .com all redirect to the right market, weloveholidays.no does not load at all. A Norwegian who sees an ad or hears the name and types it gets an error, and one who searches the App Store finds an English listing under a different name.
First action
Add the DNS redirect for weloveholidays.no and rename the Norwegian and Danish app listings.
How to measure it
Nordic app installs from store search
- Now
- –
- Target
- +50%
- By
- 60 days
Steps
Fix the domain
Redirect weloveholidays.no and www to the Norwegian market page.
Platform Engineer 1 hour
Rename listings
Danish and Norwegian App Store and Google Play names and subtitles.
App Marketing Manager 2 days
Localise assets
Screenshots and descriptions in Danish and Norwegian.
Head of Product Marketing 1 week
Brand search ads
Cover "weloveholidays" in Norway, Denmark and Sweden.
Paid Search Manager 2 days
Audit touchpoints
Handles, sender names and listings in all eight markets.
Head of Product Marketing 1 week
Write the checklist
One launch list for every new market.
VP of International Expansion 2 days
Measure
Store impressions, installs and brand searches by market.
Marketing Analyst monthly
Why it works
Point weloveholidays.no (and www) at the Norwegian market page today, as weloveholidays.se already does for Sweden. Rename the Danish and Norwegian App Store and Google Play listings to weloveholidays with local keywords, screenshots and descriptions (the app already supports Danish and Norwegian). Then check every brand touchpoint per market: listings, domains, social handles, search ads on the brand name and email sender names, and make it a launch checklist for the next market.
In a new market most early traffic comes from people who saw the name somewhere and type or search it. Fixing the name in the places they look recovers that traffic at almost no cost, and the checklist protects every future launch.
Ready to use
ChecklistNew-market brand checklist
[ ] we/loveholidays.<tld> and www redirect to the market page [ ] App Store and Google Play name in the market's brand [ ] Local screenshots, keywords and description [ ] Brand search ads in the local language [ ] Social handles reserved and linked [ ] Email sender name and domain match the brand [ ] Review profile set up for the market
Risks and how to handle them
Brand confusion between loveholidays and weloveholidays
Use one name per market everywhere, and explain the link on the about page.
Store review delays
Submit listing changes together with the next app release.
Evidence
- News coverageMay 11, 2026: loveholidays launched in Denmark, Norway and Sweden as weloveholidays, reaching eight countries after Ireland (2016), Germany (2023), Austria (2024) and the Netherlands (2025). It expects "more than 5.5 million UK customers this year" and is the third-largest ATOL holder. The CEO: "These are highly digital markets with strong demand for package travel".Source
- App StoreThe same iOS app (id 1516803437, checked October 22, 2026) is listed as "weloveholidays" in Germany (1,195 ratings), Austria (72) and the Netherlands (55) and as "weloveholidays: hotell & flyg" in Sweden (13), but in Denmark (2 ratings) and Norway (4) it still shows the UK name "loveholidays: hotels & flights". The UK listing has 43,739 ratings at 4.9; the app already supports Danish, Norwegian and Swedish.Source
- Domain checkTyping the brand name (checked October 22, 2026): weloveholidays.com, weloveholidays.de, weloveholidays.at, weloveholidays.nl and weloveholidays.se all redirect to the right loveholidays.com market pages, but weloveholidays.no, registered through the company's brand registrar, has no web address set up and does not load at all.Source
- HiringHead of Product Marketing (London, reporting to the CPO): "a capability that loveholidays has never had before"; defines "what we sell, to whom and in which markets" over three to five years, owns "go-to-market for new products and segments", the "value position and segmentation approach for each launch", and "the assessment of initial launch performance" before "handing over to our core and international operating teams". The company has "ambitious plans to expand across Europe".Source
- HiringSenior Social Media Executive (London, posted September 3, 2026) in a Brand Marketing team "bringing together Brand, Social, PR and Content to build awareness, strengthen trust" "across our markets": "video-first social media content, from concept development and scripting through to filming, presenting, editing and publishing", community management and "social listening".Source