Luval growth playbook

Delete or set to noindex the demo pages (About Us, Service Pages, Fotografia, Fixing, Home Page 2, Home Blog and the 2018 SiteGround post) and redirect them to the homepage or the portfolio. Rewrite About Us in Spanish with the real four-person leadership, link the Branding portfolio from the homepage client list, and resubmit the sitemap in Search Console.

An agency's site is its first case study. Clearing the demo content removes the doubt it creates, and linking the real work gives prospects proof right where they look.

[ ] /about-us/ rewritten in Spanish or removed
[ ] /service-pages/ removed and redirected
[ ] /fotografia/ removed and redirected
[ ] /fixing/ and /home-page-3/ removed
[ ] /home-blog/ and the 2018 SiteGround post removed
[ ] Homepage client names link to case studies
[ ] Sitemap resubmitted in Search Console

• Losing the little traffic those pages get

  Redirect rather than delete outright.

• Your websiteThe About Us page in the sitemap is unedited theme content in English: "10 Years of Experience", "+5000 Satisfied Customers", Lorem ipsum text, a team of names that are not Luval's (for example "Brenda R. Stallings, Marketing Sales") and "The Story of Uptraffic". The Service Pages page is also Lorem ipsum ("Free Seo Audit", "Tweet Indexation").Source
• Your websiteThe Fotografia page offers US real-estate photo packages ("$155 plus tax" for 25 photos, drone photos by "FAA Part 107 Certified" photographers); the Fixing page says "Pronto estaremos de vuelta"; both are in the sitemap.Source
• SitemapThe WordPress sitemap lists 15 pages and one post, all last modified between March and December 2023, including About Us, Service Pages, Fixing, Home Page 2, Fotografia and Home Blog, and a 2018 post "WordPress Resources at SiteGround".Source
• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source

Write one Spanish page per service: the problem it solves, what is included, the process, a related case study, typical timelines or starting price, and a call-to-action to book a call. Link each button to its page.

Service pages are how agencies are found in search and how prospects qualify themselves before a call.

• Thin pages

  Include a real process and example on each.

• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Competitor researchMarketing4eCommerce's July 30, 2026 ranking of Querétaro agencies (the top two marked as sponsored partners) lists SUBE Agencia Digital (analytics and ROI), ABC Digital (SEO, paid media, eCommerce), CE Digital (SMEs), Muse Media (branding, web, ads, audiovisual), Prime Web (SEO and Google Ads for leads), Limón con Chile and others. Luval is not on it.See the research Source
• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source

Write a title and meta description for each kept page, in Spanish, with the service and city ("Agencia de marketing digital en Querétaro: funnels, SEO y email"). Use an SEO plugin to manage them and add Organization data with address and phone.

A clear snippet raises click-through from search and shows the agency practises what it sells.

• Google rewrites snippets

  Keep descriptions close to page content.

• Google PageSpeedMobile lab test, October 20, 2026: performance 60/100; main content appears after 9.0 s (Google's target is 2.5 s), first content at 3.9 s; the homepage downloads 3.7 MB, 3.1 MB of it images, in 86 requests; biggest savings are font display (about 2.2 s) and render-blocking requests (about 2 s). SEO 92/100: "Document does not have a meta description". Two font stylesheets load over plain http.Source
• SitemapThe WordPress sitemap lists 15 pages and one post, all last modified between March and December 2023, including About Us, Service Pages, Fixing, Home Page 2, Fotografia and Home Blog, and a 2018 post "WordPress Resources at SiteGround".Source

Compress and resize the hero and portfolio images to WebP, lazy-load below the fold, preload one font with font-display: swap, load the font stylesheets over https, and remove unused Elementor widgets. Re-test with PageSpeed and keep the report as a sales asset.

Speed raises conversion and gives Luval a before-and-after story to show clients.

• Layout breaks

  Test on a staging copy first.

• Google PageSpeedMobile lab test, October 20, 2026: performance 60/100; main content appears after 9.0 s (Google's target is 2.5 s), first content at 3.9 s; the homepage downloads 3.7 MB, 3.1 MB of it images, in 86 requests; biggest savings are font display (about 2.2 s) and render-blocking requests (about 2 s). SEO 92/100: "Document does not have a meta description". Two font stylesheets load over plain http.Source

Link the real profiles (and Instagram and LinkedIn if active), remove any that are not, translate the newsletter box and connect it to a list with a welcome email.

Active social profiles are proof of the social service, and a working sign-up captures visitors not ready to call.

• Profiles look inactive

  Post three pieces before linking.

• Your websiteHomepage footer: "Facebook", "Twitter" and "Youtube" labels with no profile links (the page has no links to any social network); a newsletter box in English ("Your Email", "Subscribe"); a contact form asking for name, email, website, company and message.Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source

Give each case study its own subtitle, objective, deliverables and result, separate Homirent from Método Homi, and move client landing pages off Luval's domain or out of the sitemap.

Clean case studies are what close agency deals; copy errors suggest the same care goes into client work.

• Client approvals

  Send each client the corrected page.

• Your websiteCase-study copy errors: the Pan de Lucio (bakery) page is subtitled "Cómo crear una empresa que genere millones en Airbnb, sin tener propiedades", copied from Método Homi; the Homirent page shows the Método Homi project; the Home Blog page shows a skincare landing page ("Elimina arrugas. Rejuvenece.") and the 2018 SiteGround post.Source
• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source

For each client, add a results box: the starting point, what Luval did, and two or three measured outcomes, with client approval and a quote. Add one or two newer clients from 2024-2026.

Measured results are the proof that wins retainers.

• Clients decline numbers

  Use percentages or ranges.

• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source

Offer a 20-minute recorded review: site speed, search snippet, email capture and one funnel fix, delivered as a short video and PDF. Promote it on the homepage, service pages and LinkedIn, and follow up with a proposal.

It shows expertise before a sale and qualifies leads with a real problem to fix.

• Too many unqualified requests

  Ask for monthly ad or sales size.

• Your websiteThe About Us page in the sitemap is unedited theme content in English: "10 Years of Experience", "+5000 Satisfied Customers", Lorem ipsum text, a team of names that are not Luval's (for example "Brenda R. Stallings, Marketing Sales") and "The Story of Uptraffic". The Service Pages page is also Lorem ipsum ("Free Seo Audit", "Tweet Indexation").Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Google PageSpeedMobile lab test, October 20, 2026: performance 60/100; main content appears after 9.0 s (Google's target is 2.5 s), first content at 3.9 s; the homepage downloads 3.7 MB, 3.1 MB of it images, in 86 requests; biggest savings are font display (about 2.2 s) and render-blocking requests (about 2 s). SEO 92/100: "Document does not have a meta description". Two font stylesheets load over plain http.Source

Create or claim the Google Business Profile with the Avenida Industrialización address, services and photos, ask ten current and past clients for reviews, and post a project update every two weeks.

Map results and reviews are where local businesses shortlist agencies.

• Few reviews at first

  Start with the happiest clients.

• Search checkA web search for "Luval agencia marketing digital Querétaro" returned no results about Luval; directory profiles for other Querétaro agencies (DesignRush, Sortlist, Cronoshare) appear instead.Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Competitor researchMarketing4eCommerce's July 30, 2026 ranking of Querétaro agencies (the top two marked as sponsored partners) lists SUBE Agencia Digital (analytics and ROI), ABC Digital (SEO, paid media, eCommerce), CE Digital (SMEs), Muse Media (branding, web, ads, audiovisual), Prime Web (SEO and Google Ads for leads), Limón con Chile and others. Luval is not on it.See the research Source

Lead with one niche, for example wellness and beauty brands selling online: a landing page, two case studies, a niche-specific offer (launch funnel plus email), and content about that market. Keep other services for existing clients.

A niche makes referrals easier and lets Luval reuse funnels and templates across clients.

• Narrow pipeline at first

  Keep serving current clients.

• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Competitor researchMarketing4eCommerce's July 30, 2026 ranking of Querétaro agencies (the top two marked as sponsored partners) lists SUBE Agencia Digital (analytics and ROI), ABC Digital (SEO, paid media, eCommerce), CE Digital (SMEs), Muse Media (branding, web, ads, audiovisual), Prime Web (SEO and Google Ads for leads), Limón con Chile and others. Luval is not on it.See the research Source

Package it: three flows (welcome, abandoned cart, win-back), templates, list setup and a 60-day report, at a fixed price with an optional monthly retainer. Publish the package with an example flow.

A clear package sells faster than a custom proposal and leads into retainers.

• Scope creep

  List exactly what is included.

• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source

Send one email a month: one tactic that worked for a client, one tool, one local example, and the diagnostic offer. Add every client, prospect and form contact who agrees.

Most agency work comes from people who already know the agency; a newsletter keeps them close.

• No time to write

  Keep it to three items.

• Your websiteHomepage footer: "Facebook", "Twitter" and "Youtube" labels with no profile links (the page has no links to any social network); a newsletter box in English ("Your Email", "Subscribe"); a contact form asking for name, email, website, company and message.Source
• SitemapThe WordPress sitemap lists 15 pages and one post, all last modified between March and December 2023, including About Us, Service Pages, Fixing, Home Page 2, Fotografia and Home Blog, and a 2018 post "WordPress Resources at SiteGround".Source

Each leader posts one short lesson a week from client work (before/after, a funnel fix, a branding decision), with permission, and links the diagnostic offer once a month.

Founder content is the cheapest agency acquisition channel and supports referrals.

• Inconsistent posting

  Batch-write a month at a time.

• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source

Create complete profiles on Sortlist, DesignRush, Clutch and Cronoshare with the corrected case studies, ask clients for reviews there, and contact Marketing4eCommerce about inclusion in the next ranking.

Directory profiles bring buyers who are already comparing agencies and give backlinks.

• Paid placements

  Start with free profiles.

• #1 Take the theme's demo pages out of Google and put your real portfolio in their place
• #6 Fix the copied text in the case studies

• Competitor researchMarketing4eCommerce's July 30, 2026 ranking of Querétaro agencies (the top two marked as sponsored partners) lists SUBE Agencia Digital (analytics and ROI), ABC Digital (SEO, paid media, eCommerce), CE Digital (SMEs), Muse Media (branding, web, ads, audiovisual), Prime Web (SEO and Google Ads for leads), Limón con Chile and others. Luval is not on it.See the research Source
• Search checkA web search for "Luval agencia marketing digital Querétaro" returned no results about Luval; directory profiles for other Querétaro agencies (DesignRush, Sortlist, Cronoshare) appear instead.Source

Add a WhatsApp button and a calendar booking link to the header and every service page, keep the form for longer briefs, and reply to every form within two business hours.

Faster, familiar contact options lift the share of visitors who start a conversation.

• Off-hours messages

  Auto-reply with booking link.

• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source

Offer workshops on B2B lead generation and websites to local chambers and industrial associations, with a member discount and the free diagnostic, and build a B2B case study from the first client.

Chambers give trusted access to many companies at once, and B2B clients tend to sign longer retainers.

• Long B2B sales cycles

  Start with a small website or audit project.

• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source
• Competitor researchMarketing4eCommerce's July 30, 2026 ranking of Querétaro agencies (the top two marked as sponsored partners) lists SUBE Agencia Digital (analytics and ROI), ABC Digital (SEO, paid media, eCommerce), CE Digital (SMEs), Muse Media (branding, web, ads, audiovisual), Prime Web (SEO and Google Ads for leads), Limón con Chile and others. Luval is not on it.See the research Source

Package a retainer (ads, email, content and reporting) with a live dashboard per client (traffic, leads, sales, cost per lead) and a monthly review call. Price in tiers.

Recurring revenue stabilizes the agency, and visible results reduce churn.

• Dashboard shows weak months

  Pair numbers with the plan to fix them.

• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source

Build a 60-day launch package: brand identity, an online store, a launch funnel with email, and launch content, with a fixed scope and a payment plan.

It uses the full service list in one sale and creates case studies quickly.

• Delays from clients

  Set approval deadlines in the contract.

• Your websiteReal portfolio on the Branding page: six projects (Rhea, Marea Skin, Club Marea, Homirent, Método Homi, Pan de Lucio), a four-step process (brand analysis, logotype and design systems, collaterals, delivery) and an "Agenda tu llamada" form. The homepage does not link to it.Source
• Your websiteHomepage (checked October 20, 2026): "No solo somos una agencia de marketing digital; en Luval formaremos parte de tu equipo"; seven services (Life Cycle Marketing by e-mail and SMS, Funnels & Funnel Hubs, Media Buy, Branding, Social Media, SEO, Audio Visual), each with a "Saber más" button whose link is "#"; leadership Luciano Valdés (CEO), Diego Mangoni (President), Pedro Tejada (CMO) and Joaquín Ferrer (Creativity); clients Grupo Vals, Club Marea, HOMi Rent and Marea Skin listed without links; office on Avenida Industrialización, Querétaro; [email protected] and a phone number.Source

Fix Luval's own site first (idea 4), then test 100 local business websites with PageSpeed and a search-snippet check, publish the anonymized findings, and offer each business its own result.

Local data earns press and gives a reason to contact every business tested.

• Looks like spam

  Send each business only its own result, once.

• #4 Cut the homepage from 9 seconds to under 3 on a phone

• Google PageSpeedMobile lab test, October 20, 2026: performance 60/100; main content appears after 9.0 s (Google's target is 2.5 s), first content at 3.9 s; the homepage downloads 3.7 MB, 3.1 MB of it images, in 86 requests; biggest savings are font display (about 2.2 s) and render-blocking requests (about 2 s). SEO 92/100: "Document does not have a meta description". Two font stylesheets load over plain http.Source
• Competitor researchMarketing4eCommerce's July 30, 2026 ranking of Querétaro agencies (the top two marked as sponsored partners) lists SUBE Agencia Digital (analytics and ROI), ABC Digital (SEO, paid media, eCommerce), CE Digital (SMEs), Muse Media (branding, web, ads, audiovisual), Prime Web (SEO and Google Ads for leads), Limón con Chile and others. Luval is not on it.See the research Source

Read DMARC reports, make sure Google Workspace and any email tool are aligned, then move to "quarantine" and later "reject". Offer the same setup to clients as part of lifecycle email work.

It protects clients and keeps proposals in the inbox.

• Blocking real mail

  Watch reports before each step.

• Site checkStack: WordPress 7.1 with Elementor on SiteGround; email on Google Workspace; DMARC published with "p=none", so mail that fakes the domain is not rejected.Source