ProgrammableMarketing/mapro.com (opens in a new tab)
PDF

Views

  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 2
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. Mapro
Mapro logo

growth playbook · Oct 21, 2026

mapro.com (opens in a new tab)

Mapro growth playbook

Diagnosis

Mapro has a 1959 heritage, seven brands, 137 products online and four gardens that bring visitors in every day, but its website treats business and repeat customers as an afterthought. The business page answers bulk buyers in Lorem ipsum, the FAQ page is an empty template, the enquiry form lists "Jams" four times, the blog stopped in March 2025, and garden visitors leave without being asked to shop online.

This playbook fixes those pages, makes free shipping easy to reach, cleans up product search and email, and then connects the gardens to the online store, with café, festival and corporate gifting programmes as bigger bets.

Growth Score

6/10

Biggest Opportunity

Connect the gardens, the packaging and the online store so every visitor and supermarket buyer can become a direct, repeat customer.

Biggest Risk

Mala's, Kissan and other brands compete on shelf price, and without a clear B2B path and repeat online buying Mapro stays dependent on garden footfall and retailers.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Replace the placeholder FAQs on your Business and FAQ pages with real answers

    Write the three Business FAQ answers today and publish them over the Lorem ipsum.

    High impact First result in 2 weeks
  2. 2

    Ready-made ₹1,000 boxes so shoppers reach free shipping in one click

    Build one ₹1,000 jam and crush box.

    High impact First result in 1 month
  3. 3

    Name the Falero chews properly and rewrite the product description template

    Rename the six Falero products.

    Medium impact First result in 1 month

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 5Fill-ins · 10Reconsider · 3
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The page where distributors, retailers and bulk buyers decide whether to contact you answers "What quantity should be given at a time?", "How should the jam be stored?" and "Is it vegan?" with Lorem ipsum. The main FAQ page in your sitemap still shows the theme's default "Question 1 / Answer / Collapsible row" blocks, and the enquiry form lists four product checkboxes that all say "Jams". A dealer comparing suppliers sees an unfinished page from a company that has been trading since 1959.

    High impactLow effort First result in 2 weeks E commerce Manager

    First action

    Write the three Business FAQ answers today and publish them over the Lorem ipsum.

    How to measure it

    Qualified bulk and distributor enquiries

    Now
    –
    Target
    2x
    By
    60 days

    Steps

    1. 1

      Gather answers

      MOQs, case sizes, shelf life, storage, vegan list from production and sales.

      B2B Sales Manager 2 days

    2. 2

      Business FAQ

      Replace the three Lorem ipsum answers and add five more.

      E-commerce Manager 1 day

    3. 3

      Main FAQ

      Shipping, returns, storage, ingredients, gifting.

      Customer Care Lead 2 days

    4. 4

      Fix the form

      Real category checkboxes and an order size field.

      E-commerce Manager 2 hours

    5. 5

      Add markup

      FAQPage structured data on both pages.

      E-commerce Manager 2 hours

    6. 6

      Route enquiries

      To a named B2B contact with a two-day reply.

      B2B Sales Manager 1 day

    7. 7

      Measure

      Enquiries by type and conversion to orders.

      B2B Sales Manager monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    E commerce Manager

    Smallest test

    Publish the three Business FAQ answers this week.

    Why it works

    Write real answers: minimum order quantities and case sizes for each category, storage and shelf life (before and after opening), vegan and Jain-friendly products (you already sell a no-onion, no-garlic ketchup), shipping times, returns and how bulk pricing works. Fix the checkboxes to the real categories (jams, crushes, sharbats, Lounge mixers, chocolates, snacks, gifting), add FAQPage markup, and send enquiries to a named B2B contact with a two-day reply promise.

    Bulk and distributor enquiries are worth far more than single online orders, and a complete page answers the questions that stop them writing. The same answers help shoppers, Google and AI assistants asked "is Mapro jam vegan" or "how to store Mapro crush".

    Ready to use

    ChecklistFAQ answers to publish

    [ ] Minimum order quantity and case size per category
    [ ] Storage before and after opening
    [ ] Shelf life per category
    [ ] Vegan and no-onion/no-garlic products
    [ ] Delivery times and free shipping above ₹1,000
    [ ] Returns and damaged goods
    [ ] Bulk and corporate pricing: how to ask
    [ ] Form checkboxes: real product categories

    Risks and how to handle them

    • Answers go out of date

      Review the MOQ table every quarter.

    • Vegan claims need checking

      List only products confirmed by the food safety team.

    Evidence

    • Your websiteThe "Business with Mapro" page (distributors, suppliers, bulk orders, white labelling, dealership, retailers) has an FAQ whose three questions, "What quantity should be given at a time ?", "How should the jam be stored ?" and "Is it vegan ?", are all answered with placeholder "Lorem ipsum dolor sit amet..." text (checked October 20, 2026).Source
    • Your websiteThe FAQ page listed in the sitemap (/pages/faq) shows only the theme's default blocks: "Collapsible content", "Question 1", "Answer", "Collapsible row", "Collapsible row", "Collapsible row".Source
    • Your websiteBusiness enquiry form: the product interest checkboxes are four boxes all labelled "Jams" (every value is "Jams"), followed by name, mobile, email, company, location and a note. Bulk orders otherwise go to [email protected] or 8805004000.Source
    • Your websiteAbout Us: "Mapro is a leading innovator in the processed food industry, located around the idyllic hill towns of Mahabaleshwar & Panchgani", making "jams, fruit syrups, crushes, squashes, dessert toppings, ketchup, fruit jellies, premium chocolates and snacks". The careers page only invites a CV; no roles are listed.Source
    • Your catalogueLounge mixers come in 1000 ml (₹792) and 250 ml (₹297): Mojito, Blue Curacao, Triple Sec, Hazelnut, Green Apple, Peach and other syrups, the sizes cafés and bars buy. Pra sells premium sharbats (Kesar, Rose, Khus, Thandai) at ₹450.Source
  • 02

    Free shipping starts at ₹1,000 but the median product costs ₹234, so a shopper needs four or five items before shipping is free. The cart only says "You are ₹1,000 away".

    High impactLow effort First result in 1 month E commerce Manager

    First action

    Build one ₹1,000 jam and crush box.

    How to measure it

    Average order value

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Pick boxes

      Five themes from best sellers.

      E-commerce Manager 2 days

    2. 2

      Price

      Just over ₹1,000.

      Director 1 day

    3. 3

      Photograph

      One image each.

      Digital Marketing Manager 3 days

    4. 4

      Publish

      Homepage and collection.

      E-commerce Manager 1 day

    5. 5

      Cart add-on

      Cheapest item to cross ₹1,000.

      E-commerce Manager 2 days

    6. 6

      Measure

      Order value and box share.

      E-commerce Manager weekly

    First result
    1 month
    Cost
    Photography
    Owner
    E commerce Manager

    Smallest test

    Launch one box this week.

    Why it works

    Create five boxes priced just over ₹1,000 (breakfast jams, summer crushes, sharbat sampler, Falero chew box, khakhra and cookies), show them on the homepage and in the cart, and suggest the cheapest add-on that crosses the line.

    Bundles raise order value and remove the effort of building a basket, while keeping the threshold.

    Risks and how to handle them

    • Margin on bundles

      Use products with the best margin as fillers.

    Evidence

    • Your websiteFree shipping starts at ₹1,000 ("FREE SHIPPING FOR ORDERS ABOVE RS.1000/-"), and the cart opens with "You are ₹1,000 away from free shipping*". Most single products cost ₹108–₹297 (jams ₹270, Falero chews ₹108, khakhra ₹225).Source
    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
    • Your catalogueLounge mixers come in 1000 ml (₹792) and 250 ml (₹297): Mojito, Blue Curacao, Triple Sec, Hazelnut, Green Apple, Peach and other syrups, the sizes cafés and bars buy. Pra sells premium sharbats (Kesar, Rose, Khus, Thandai) at ₹450.Source
  • 03

    Six Falero products are titled only "Mango", "Guava", "Strawberry" and similar, and every product page uses one template ("Buy Mango at the best price in India"), so the search snippet for a fruit chew reads like an offer for fresh mangoes.

    Medium impactLow effort First result in 1 month E commerce Manager

    First action

    Rename the six Falero products.

    How to measure it

    Product page clicks from Google

    Now
    –
    Target
    +25%
    By
    90 days

    Steps

    1. 1

      Rename

      Six Falero chews.

      E-commerce Manager 1 hour

    2. 2

      Templates

      One per category.

      Content Writer 1 day

    3. 3

      Top 30

      Hand-written descriptions.

      Content Writer 3 days

    4. 4

      Check snippets

      Search Console.

      Digital Marketing Manager 2 weeks

    5. 5

      Alt text

      Product images.

      E-commerce Manager 1 day

    6. 6

      Review

      Clicks by product.

      Digital Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Rename the chews today.

    Why it works

    Rename to "Falero Mango Fruit Chews" (and so on), and write a description per category that says what it is, the size, and one reason to buy, for example "Mapro Whole Strawberry Fruit Crush, made in Mahabaleshwar since 1959".

    Clear titles match what people search and improve click-through from Google and marketplaces.

    Risks and how to handle them

    • URL changes

      Keep the existing handles.

    Evidence

    • Your catalogueProduct SEO: every product description tag follows one template ("⚡️Buy Mango at the best price in India. Check reviews and buy Mango today."), and six Falero fruit chews are titled only by flavour ("Mango", "Guava", "Strawberry", "Tamarind", "Raw Mango", "Jamun"), so the Falero Mango chew's search snippet reads "Buy Mango at the best price in India".Source
    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
  • 04

    Nine of 137 products are sold out, including the Banana Chips combo, three cookies and the Lounge Mint Sharbat. Visitors who want them leave with nothing.

    Medium impactLow effort First result in 1 month E commerce Manager

    First action

    Turn on alerts in Klaviyo for the nine products.

    How to measure it

    Alert-to-order rate

    Now
    –
    Target
    20%
    By
    60 days

    Steps

    1. 1

      Enable alerts

      Klaviyo back-in-stock.

      E-commerce Manager 1 day

    2. 2

      Hide sold out

      Homepage and featured lists.

      E-commerce Manager 1 hour

    3. 3

      Alternatives

      Suggested item per product.

      E-commerce Manager 1 day

    4. 4

      Production view

      Sign-ups by product.

      Director weekly

    5. 5

      Restock email

      When back.

      Digital Marketing Manager ongoing

    6. 6

      Review

      Sold-out days per month.

      E-commerce Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Enable alerts for the Banana Chips combo.

    Why it works

    Turn on back-in-stock email and WhatsApp alerts, hide sold-out items from the homepage, and suggest the nearest alternative on each sold-out page.

    Alerts turn lost demand into orders when stock returns and show which items to produce more of.

    Risks and how to handle them

    • Long stock gaps

      Tell subscribers the expected date.

    Evidence

    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
    • Site technologyThe store runs on Shopify with both Klaviyo and Mailchimp loaded, plus Google Analytics, Tag Manager and Microsoft Clarity. Real visitors on Chrome (Chrome UX Report) have a 75th-percentile Largest Contentful Paint of 2,147 ms and INP of 146 ms, both inside Google's "good" limits. The sitemap also lists /pages/track-order and /pages/track-your-order, /pages/order-history and a wishlist share page.Source
  • 05

    The store loads both Klaviyo and Mailchimp. Two lists mean double tracking, split data and messages that do not know what a customer bought.

    Medium impactLow effort First result in 1 month Digital Marketing Manager

    First action

    Export the Mailchimp list and check consent.

    How to measure it

    Flow revenue share of online sales

    Now
    –
    Target
    15%
    By
    1 quarter

    Steps

    1. 1

      Export

      Mailchimp subscribers.

      Digital Marketing Manager 1 day

    2. 2

      Import

      Into Klaviyo with consent.

      Digital Marketing Manager 1 day

    3. 3

      Remove

      Mailchimp script and form.

      E-commerce Manager 1 hour

    4. 4

      Flows

      Welcome, cart, review, reorder.

      Digital Marketing Manager 1 week

    5. 5

      Test

      Subject lines.

      Digital Marketing Manager monthly

    6. 6

      Measure

      Revenue per flow.

      Digital Marketing Manager monthly

    First result
    1 month
    Cost
    Klaviyo plan
    Owner
    Digital Marketing Manager

    Smallest test

    Turn on the abandoned cart flow first.

    Why it works

    Move all subscribers to Klaviyo, remove the Mailchimp form, and switch on four flows: welcome, abandoned cart, post-purchase review request, and reorder reminder timed to how long a jar or bottle lasts.

    Flows earn revenue every day at no extra cost, and one list keeps consent and data clean.

    Risks and how to handle them

    • Losing subscribers in the move

      Import with original consent dates.

    Evidence

    • Site technologyThe store runs on Shopify with both Klaviyo and Mailchimp loaded, plus Google Analytics, Tag Manager and Microsoft Clarity. Real visitors on Chrome (Chrome UX Report) have a 75th-percentile Largest Contentful Paint of 2,147 ms and INP of 146 ms, both inside Google's "good" limits. The sitemap also lists /pages/track-order and /pages/track-your-order, /pages/order-history and a wishlist share page.Source
    • Your catalogueReviews (Judge.me) are thin on many products: Mango Jam and Falero Mango have 5 reviews each, Rose Sharbat 25, Methi Khakhra 27. Homepage star ratings range from 3.8 to 5.0.Source
  • 06

    The site has no WhatsApp ordering or chat; contact is a phone number and [email protected]. Indian shoppers, and especially bulk buyers, prefer to ask on WhatsApp.

    Medium impactLow effort First result in 1 month Customer Care Lead

    First action

    Set up the WhatsApp Business number and quick replies.

    How to measure it

    WhatsApp-assisted orders

    Now
    –
    Target
    100 a month
    By
    1 quarter

    Steps

    1. 1

      Set up

      WhatsApp Business API.

      Customer Care Lead 1 week

    2. 2

      Button

      On every page.

      E-commerce Manager 1 day

    3. 3

      Quick replies

      Tracking, bulk, gifting.

      Customer Care Lead 2 days

    4. 4

      Order updates

      Shipping messages.

      E-commerce Manager 1 week

    5. 5

      Route bulk

      To the B2B manager.

      B2B Sales Manager ongoing

    6. 6

      Measure

      Chats to orders.

      Customer Care Lead weekly

    First result
    1 month
    Cost
    WhatsApp API costs
    Owner
    Customer Care Lead

    Smallest test

    Add a click-to-chat link today.

    Why it works

    Add a WhatsApp button for questions and repeat orders, with quick replies for order tracking, bulk enquiries and gifting, and send order updates on WhatsApp.

    Fast answers on the channel people use daily lift conversion and repeat orders.

    Risks and how to handle them

    • Slow replies

      Set hours and an auto-reply.

    Evidence

    • Your websiteHomepage: "Delivering Delicious Goodness Since 1959", "50M+ Happy Families", "60+ Years of Joy", "100+ Products to Enjoy!", three testimonials, "Tag your #MaproMoments", and a gifting range (Mapro Gift Box ₹2,799–₹3,132, Assorted Chocolate Bars Gift Pack, chocolate-coated nut boxes). There is no WhatsApp ordering or chat.Source
    • Your websiteBusiness enquiry form: the product interest checkboxes are four boxes all labelled "Jams" (every value is "Jams"), followed by name, mobile, email, company, location and a note. Bulk orders otherwise go to [email protected] or 8805004000.Source

This quarter 9

The core plays for the next three months.

  • 07

    Four Mapro Gardens, free to enter and open daily, welcome holidaymakers on the Mahabaleshwar and Lonavala routes who love the products and then go home. The garden pages mention no loyalty or QR codes.

    High impactMedium effort First result in 1 quarter Garden Operations Manager

    First action

    Print QR codes for the Mahabaleshwar garden tills.

    How to measure it

    First orders from garden QR

    Now
    –
    Target
    1,000 a month
    By
    2 quarters

    Steps

    1. 1

      Offer

      First-order free shipping.

      Director 1 week

    2. 2

      QR codes

      Tracked per garden.

      Digital Marketing Manager 1 week

    3. 3

      Signage

      Tills, tables, exits.

      Garden Operations Manager 2 weeks

    4. 4

      Staff script

      One line at checkout.

      Garden Operations Manager 1 week

    5. 5

      Welcome flow

      Klaviyo and WhatsApp.

      Digital Marketing Manager 1 week

    6. 6

      Measure

      Orders by garden.

      E-commerce Manager monthly

    First result
    1 quarter
    Cost
    Signage and shipping offer
    Owner
    Garden Operations Manager

    Smallest test

    Run QR codes at one garden for a month.

    Why it works

    Put a QR code at every till, table and exit: "Ship Mapro home: free delivery on your first order", capturing WhatsApp or email. Follow with a welcome code and the bestsellers they saw.

    A visitor who just tasted the product is the warmest lead you will ever have, and the gardens already bring them in.

    Risks and how to handle them

    • Low scan rate

      Give staff a small incentive per sign-up.

    Evidence

    • Your websiteMapro Gardens: four locations (Bhose on the Panchgani-Mahabaleshwar road, Mahabaleshwar at Gureghar, Lonavala on the Old Mumbai-Pune Highway, and Wai), open daily 8 AM to 9 or 10 PM, free entry and parking; an annual Strawberry Festival in March or April with strawberry picking; a "Book A Visit" form on the homepage. The pages mention no loyalty programme or QR codes.Source
    • Your websiteFree shipping starts at ₹1,000 ("FREE SHIPPING FOR ORDERS ABOVE RS.1000/-"), and the cart opens with "You are ₹1,000 away from free shipping*". Most single products cost ₹108–₹297 (jams ₹270, Falero chews ₹108, khakhra ₹225).Source
    • Your websiteHomepage: "Delivering Delicious Goodness Since 1959", "50M+ Happy Families", "60+ Years of Joy", "100+ Products to Enjoy!", three testimonials, "Tag your #MaproMoments", and a gifting range (Mapro Gift Box ₹2,799–₹3,132, Assorted Chocolate Bars Gift Pack, chocolate-coated nut boxes). There is no WhatsApp ordering or chat.Source
  • 08

    Lounge mixers come in 1000 ml bottles at ₹792 with flavours such as Mojito, Blue Curacao and Triple Sec, the sizes cafés and bars buy, but the business page talks only about distributors and jams.

    High impactMedium effort First result in 1 quarter B2B Sales Manager

    First action

    Send sample packs to 20 Pune cafés.

    How to measure it

    Active café accounts

    Now
    –
    Target
    100
    By
    2 quarters

    Steps

    1. 1

      Case pricing

      For 1000 ml packs.

      B2B Sales Manager 1 week

    2. 2

      Page

      HoReCa offer and form.

      E-commerce Manager 1 week

    3. 3

      Recipes

      One per syrup.

      Content Writer 2 weeks

    4. 4

      Samples

      20 cafés.

      B2B Sales Manager 1 month

    5. 5

      Reorder line

      WhatsApp.

      Customer Care Lead 1 week

    6. 6

      Measure

      Reorders.

      B2B Sales Manager monthly

    First result
    1 quarter
    Cost
    Samples
    Owner
    B2B Sales Manager

    Smallest test

    Visit ten cafés with samples.

    Why it works

    Create a HoReCa page with case pricing, a recipe card per syrup, sample packs for cafés, and a reorder line on WhatsApp. Start with cafés in Pune and Mumbai.

    Cafés reorder every month and put the brand in front of customers, which builds retail demand too.

    Risks and how to handle them

    • Price competition from bar brands

      Lead with Indian flavours and service.

    Evidence

    • Your catalogueLounge mixers come in 1000 ml (₹792) and 250 ml (₹297): Mojito, Blue Curacao, Triple Sec, Hazelnut, Green Apple, Peach and other syrups, the sizes cafés and bars buy. Pra sells premium sharbats (Kesar, Rose, Khus, Thandai) at ₹450.Source
    • Your websiteBusiness enquiry form: the product interest checkboxes are four boxes all labelled "Jams" (every value is "Jams"), followed by name, mobile, email, company, location and a note. Bulk orders otherwise go to [email protected] or 8805004000.Source
    • Your websiteThe "Business with Mapro" page (distributors, suppliers, bulk orders, white labelling, dealership, retailers) has an FAQ whose three questions, "What quantity should be given at a time ?", "How should the jam be stored ?" and "Is it vegan ?", are all answered with placeholder "Lorem ipsum dolor sit amet..." text (checked October 20, 2026).Source
  • 09

    The blog has 267 articles but nothing since March 2025, and the homepage shows gardening posts. Crushes, sharbats and Lounge mixers are bought for recipes.

    Medium impactMedium effort First result in 1 quarter Content Writer

    First action

    Write five mocktail recipes with Lounge mixers.

    How to measure it

    Recipe-assisted orders

    Now
    –
    Target
    10% of orders
    By
    2 quarters

    Steps

    1. 1

      Plan

      20 recipes.

      Content Writer 1 week

    2. 2

      Shoot

      Photo and short video.

      Digital Marketing Manager 2 weeks

    3. 3

      Publish

      Two a week.

      Content Writer weekly

    4. 4

      Shoppable

      Add to cart buttons.

      E-commerce Manager 1 week

    5. 5

      Markup

      Recipe structured data.

      E-commerce Manager 1 week

    6. 6

      Measure

      Orders by recipe.

      Digital Marketing Manager monthly

    First result
    1 quarter
    Cost
    Photography
    Owner
    Content Writer

    Smallest test

    Publish five recipes.

    Why it works

    Publish two recipes a week (mocktails, desserts, milkshakes), each with the product added to cart in one click, and a short video for Instagram. Mark them up with Recipe structured data.

    Recipes rank, get shared, and show people how to use a second and third bottle.

    Risks and how to handle them

    • Thin content

      Test every recipe in a real kitchen.

    Evidence

    • Your websiteBlog: 267 articles in the sitemap, the newest dated March 23, 2025 (product notes such as "Milk Chocolate Almond" and "Corn Nachos Cheese Recipes"); the homepage "Fun with Mapro" block shows gardening posts ("Strawberry plant", "Basil Plant").Source
    • Your catalogueLounge mixers come in 1000 ml (₹792) and 250 ml (₹297): Mojito, Blue Curacao, Triple Sec, Hazelnut, Green Apple, Peach and other syrups, the sizes cafés and bars buy. Pra sells premium sharbats (Kesar, Rose, Khus, Thandai) at ₹450.Source
    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
  • 10

    Mango Jam and Falero Mango have five reviews each, while Rose Sharbat and Methi Khakhra have 25 or more. Few reviews make a good product look untested.

    Medium impactLow effort First result in 1 month Digital Marketing Manager

    First action

    Turn on the Judge.me review request email.

    How to measure it

    New reviews

    Now
    –
    Target
    300 a month
    By
    2 quarters

    Steps

    1. 1

      Request email

      Seven days after delivery.

      Digital Marketing Manager 1 day

    2. 2

      Photo reward

      Small code.

      Director 1 day

    3. 3

      Priority list

      Products under ten reviews.

      E-commerce Manager 1 day

    4. 4

      Display

      Newest first.

      E-commerce Manager 1 hour

    5. 5

      Reply

      To critical reviews.

      Customer Care Lead weekly

    6. 6

      Measure

      Conversion by review count.

      E-commerce Manager monthly

    First result
    1 month
    Cost
    Small discount codes
    Owner
    Digital Marketing Manager

    Smallest test

    Email last month's buyers.

    Why it works

    Send a review request seven days after delivery with a photo option, and a small thank-you code for photo reviews. Show the newest reviews first.

    More reviews raise conversion on product pages and give shoppers answers on taste and pack size.

    Risks and how to handle them

    • Biased reviews

      Reward photos, not ratings.

    Evidence

    • Your catalogueReviews (Judge.me) are thin on many products: Mango Jam and Falero Mango have 5 reviews each, Rose Sharbat 25, Methi Khakhra 27. Homepage star ratings range from 3.8 to 5.0.Source
    • Site technologyThe store runs on Shopify with both Klaviyo and Mailchimp loaded, plus Google Analytics, Tag Manager and Microsoft Clarity. Real visitors on Chrome (Chrome UX Report) have a 75th-percentile Largest Contentful Paint of 2,147 ms and INP of 146 ms, both inside Google's "good" limits. The sitemap also lists /pages/track-order and /pages/track-your-order, /pages/order-history and a wishlist share page.Source
  • 11

    Whitty khakhra comes from a production model built around rural women, but the product pages sell on flavour and price only.

    Medium impactLow effort First result in 1 month Brand Manager

    First action

    Write the 60-word story block.

    How to measure it

    Whitty page conversion

    Now
    –
    Target
    +15%
    By
    1 quarter

    Steps

    1. 1

      Write

      Story block.

      Content Writer 1 day

    2. 2

      Photos

      With consent.

      Brand Manager 2 weeks

    3. 3

      Add

      To all Whitty pages.

      E-commerce Manager 1 day

    4. 4

      Ads

      One story ad.

      Digital Marketing Manager 2 weeks

    5. 5

      Gifting

      Whitty in boxes.

      E-commerce Manager 1 month

    6. 6

      Measure

      Conversion.

      E-commerce Manager monthly

    First result
    1 month
    Cost
    Photography
    Owner
    Brand Manager

    Smallest test

    Add the block to one page.

    Why it works

    Add a short story block, a photo of the team and one line on what each pack supports to every Whitty page, and use it in ads and gifting.

    A real purpose story is a reason to choose your khakhra over a supermarket one, and it suits gifting.

    Risks and how to handle them

    • Looks like marketing

      Use real names and numbers with consent.

    Evidence

    • Your website"Women of Whitty": Whitty khakhra "was born out of a dream to create a local, self-sustaining production model that enriches communities in rural India", using "business as a force for good". The khakhra product pages sell on flavour and price alone.Source
    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
  • 12

    Jams, squashes and sharbats are bought again and again, and the store has 65 collections but no subscription.

    Medium impactMedium effort First result in 1 quarter E commerce Manager

    First action

    Pick the 15 products with the most repeat orders.

    How to measure it

    Subscribers

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Pick products

      Top 15.

      E-commerce Manager 1 week

    2. 2

      App

      Shopify subscriptions.

      E-commerce Manager 1 week

    3. 3

      Pricing

      Small discount.

      Director 1 day

    4. 4

      Promote

      Post-purchase email.

      Digital Marketing Manager ongoing

    5. 5

      Skip and pause

      Easy controls.

      E-commerce Manager 1 week

    6. 6

      Measure

      Churn.

      E-commerce Manager monthly

    First result
    1 quarter
    Cost
    App fee
    Owner
    E commerce Manager

    Smallest test

    Offer subscriptions on three jams.

    Why it works

    Offer subscribe-and-save on the top 15 staples (every one, two or three months) with a small discount and free shipping on subscription boxes over ₹1,000.

    Subscriptions make revenue predictable and keep Mapro in the kitchen instead of the supermarket brand.

    Risks and how to handle them

    • Cancellations

      Make pausing easy.

    Evidence

    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
    • Your websiteFree shipping starts at ₹1,000 ("FREE SHIPPING FOR ORDERS ABOVE RS.1000/-"), and the cart opens with "You are ₹1,000 away from free shipping*". Most single products cost ₹108–₹297 (jams ₹270, Falero chews ₹108, khakhra ₹225).Source
  • 13

    The homepage asks people to "Tag your #MaproMoments" on Instagram, but customer photos do not appear where people decide to buy.

    Medium impactLow effort First result in 1 quarter Digital Marketing Manager

    First action

    Collect 20 tagged photos with permission.

    How to measure it

    Conversion lift

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Collect

      Tagged photos.

      Digital Marketing Manager 2 weeks

    2. 2

      Permission

      Comment requests.

      Digital Marketing Manager ongoing

    3. 3

      Display

      Product pages.

      E-commerce Manager 1 week

    4. 4

      Prize

      Monthly.

      Digital Marketing Manager monthly

    5. 5

      Ads

      Best photos.

      Digital Marketing Manager monthly

    6. 6

      Measure

      Conversion.

      E-commerce Manager monthly

    First result
    1 quarter
    Cost
    Prizes
    Owner
    Digital Marketing Manager

    Smallest test

    Add photos to one product.

    Why it works

    Collect tagged photos with permission, show them on the matching product pages and in ads, and run a monthly prize for the best photo.

    Real photos from customers are trusted more than studio images and cost nothing.

    Risks and how to handle them

    • Rights

      Always ask first.

    Evidence

    • Your websiteHomepage: "Delivering Delicious Goodness Since 1959", "50M+ Happy Families", "60+ Years of Joy", "100+ Products to Enjoy!", three testimonials, "Tag your #MaproMoments", and a gifting range (Mapro Gift Box ₹2,799–₹3,132, Assorted Chocolate Bars Gift Pack, chocolate-coated nut boxes). There is no WhatsApp ordering or chat.Source
    • Your catalogueReviews (Judge.me) are thin on many products: Mango Jam and Falero Mango have 5 reviews each, Rose Sharbat 25, Methi Khakhra 27. Homepage star ratings range from 3.8 to 5.0.Source
  • 14

    The sitemap lists both /pages/track-order and /pages/track-your-order, plus order history and a wishlist share page, which have no value in search.

    Low impactLow effort First result in 1 month E commerce Manager

    First action

    Pick the tracking page to keep.

    How to measure it

    Utility pages in sitemap

    Now
    –
    Target
    Zero
    By
    30 days

    Steps

    1. 1

      Pick one

      Tracking page.

      E-commerce Manager 1 hour

    2. 2

      Redirect

      The other.

      E-commerce Manager 1 hour

    3. 3

      Hide

      Account and wishlist pages.

      E-commerce Manager 1 hour

    4. 4

      Resubmit

      Sitemap.

      Digital Marketing Manager 1 hour

    5. 5

      Check

      Search Console.

      Digital Marketing Manager 2 weeks

    6. 6

      Repeat

      Quarterly.

      E-commerce Manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    E commerce Manager

    Smallest test

    Redirect one page.

    Why it works

    Keep one tracking page and redirect the other, and hide account and wishlist pages from the sitemap.

    A clean sitemap keeps Google on the products and recipes.

    Risks and how to handle them

    • Broken links in emails

      Redirect, do not delete.

    Evidence

    • Site technologyThe store runs on Shopify with both Klaviyo and Mailchimp loaded, plus Google Analytics, Tag Manager and Microsoft Clarity. Real visitors on Chrome (Chrome UX Report) have a 75th-percentile Largest Contentful Paint of 2,147 ms and INP of 146 ms, both inside Google's "good" limits. The sitemap also lists /pages/track-order and /pages/track-your-order, /pages/order-history and a wishlist share page.Source
  • 15

    The store has "Shop by fruit" for strawberry, mango, orange and pineapple, and products like Alphonso Mango crush and Kokum crush that people search for in season.

    Medium impactMedium effort First result in 1 quarter Content Writer

    First action

    Rewrite the strawberry page first.

    How to measure it

    Sales from fruit pages

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Plan

      Four fruits.

      Content Writer 1 week

    2. 2

      Write

      Guides.

      Content Writer 1 month

    3. 3

      Boxes

      Seasonal bundles.

      E-commerce Manager 2 weeks

    4. 4

      Promote

      In season.

      Digital Marketing Manager seasonal

    5. 5

      Link

      From recipes.

      Content Writer ongoing

    6. 6

      Measure

      Sales by page.

      E-commerce Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Content Writer

    Smallest test

    Rewrite one fruit page.

    Why it works

    Turn each fruit page into a seasonal guide: where the fruit comes from, the range, recipes, and a seasonal box, promoted when the fruit is in season.

    Seasonal search demand is large and Mapro's origin story is about fruit from the hills.

    Risks and how to handle them

    • Off-season traffic

      Keep recipes year round.

    Evidence

    • Your websiteAbout Us: "Mapro is a leading innovator in the processed food industry, located around the idyllic hill towns of Mahabaleshwar & Panchgani", making "jams, fruit syrups, crushes, squashes, dessert toppings, ketchup, fruit jellies, premium chocolates and snacks". The careers page only invites a CV; no roles are listed.Source
    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
    • Your websiteMapro Gardens: four locations (Bhose on the Panchgani-Mahabaleshwar road, Mahabaleshwar at Gureghar, Lonavala on the Old Mumbai-Pune Highway, and Wai), open daily 8 AM to 9 or 10 PM, free entry and parking; an annual Strawberry Festival in March or April with strawberry picking; a "Book A Visit" form on the homepage. The pages mention no loyalty programme or QR codes.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Visitors spend at four gardens and shoppers buy online, but nothing links the two.

    High impactHigh effort First result in 3 quarters Director

    First action

    Check if the till system can look up a phone number.

    How to measure it

    Members buying online and in garden

    Now
    –
    Target
    10,000
    By
    4 quarters

    Steps

    1. 1

      Systems

      Till and Shopify link.

      Director 1 month

    2. 2

      Rules

      Points and rewards.

      Director 2 weeks

    3. 3

      Sign-up

      Phone number at the till.

      Garden Operations Manager 1 month

    4. 4

      Online

      Shopify loyalty app.

      E-commerce Manager 1 month

    5. 5

      Festival perks

      Early access.

      Garden Operations Manager seasonal

    6. 6

      Measure

      Cross-channel buyers.

      E-commerce Manager quarterly

    First result
    3 quarters
    Cost
    Loyalty software
    Owner
    Director

    Smallest test

    Run a paper card at one garden.

    Why it works

    Launch a free club by phone number: points at the garden tills and online, early access to the Strawberry Festival, and birthday treats. Use it to send seasonal offers.

    A shared loyalty programme brings garden visitors back online and online customers to the gardens.

    Risks and how to handle them

    • Till integration effort

      Start with a QR card.

    Evidence

    • Your websiteMapro Gardens: four locations (Bhose on the Panchgani-Mahabaleshwar road, Mahabaleshwar at Gureghar, Lonavala on the Old Mumbai-Pune Highway, and Wai), open daily 8 AM to 9 or 10 PM, free entry and parking; an annual Strawberry Festival in March or April with strawberry picking; a "Book A Visit" form on the homepage. The pages mention no loyalty programme or QR codes.Source
    • Your websiteHomepage: "Delivering Delicious Goodness Since 1959", "50M+ Happy Families", "60+ Years of Joy", "100+ Products to Enjoy!", three testimonials, "Tag your #MaproMoments", and a gifting range (Mapro Gift Box ₹2,799–₹3,132, Assorted Chocolate Bars Gift Pack, chocolate-coated nut boxes). There is no WhatsApp ordering or chat.Source
    • Your websiteFree shipping starts at ₹1,000 ("FREE SHIPPING FOR ORDERS ABOVE RS.1000/-"), and the cart opens with "You are ₹1,000 away from free shipping*". Most single products cost ₹108–₹297 (jams ₹270, Falero chews ₹108, khakhra ₹225).Source
  • 17

    The Strawberry Festival each March or April brings visitors for picking and stalls, with booking through a general form.

    High impactHigh effort First result in 3 quarters Garden Operations Manager

    First action

    Count last festival's visitors by day.

    How to measure it

    Festival box orders

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Plan slots

      By day and garden.

      Garden Operations Manager 1 month

    2. 2

      Booking page

      Shopify product.

      E-commerce Manager 1 month

    3. 3

      Boxes

      Festival edition.

      Brand Manager 1 month

    4. 4

      Promote

      From January.

      Digital Marketing Manager 2 months

    5. 5

      Run

      Festival weeks.

      Garden Operations Manager 1 month

    6. 6

      Review

      Bookings and sales.

      Director 1 month

    First result
    3 quarters
    Cost
    Booking setup
    Owner
    Garden Operations Manager

    Smallest test

    Sell one festival box online.

    Why it works

    Sell timed picking slots and festival tasting boxes online, ship festival boxes to people who cannot travel, and use the bookings to grow the email list.

    Pre-booking smooths crowds, adds revenue, and turns a regional event into a national online moment.

    Risks and how to handle them

    • Weather and crop

      Flexible rebooking.

    Evidence

    • Your websiteMapro Gardens: four locations (Bhose on the Panchgani-Mahabaleshwar road, Mahabaleshwar at Gureghar, Lonavala on the Old Mumbai-Pune Highway, and Wai), open daily 8 AM to 9 or 10 PM, free entry and parking; an annual Strawberry Festival in March or April with strawberry picking; a "Book A Visit" form on the homepage. The pages mention no loyalty programme or QR codes.Source
    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
  • 18

    Mapro already sells gift boxes from ₹2,799, chocolate-coated nut boxes and assorted packs, and the business page accepts bulk orders by email. Companies buy hundreds of boxes at a time.

    High impactHigh effort First result in 4 quarters B2B Sales Manager

    First action

    List 100 companies in Pune and Mumbai to approach.

    How to measure it

    Corporate orders

    Now
    –
    Target
    50
    By
    4 quarters

    Steps

    1. 1

      Tiers

      Three price levels.

      B2B Sales Manager 2 weeks

    2. 2

      Custom sleeve

      Logo printing.

      Brand Manager 1 month

    3. 3

      Page

      Gifting desk.

      E-commerce Manager 2 weeks

    4. 4

      Multi-address

      Delivery process.

      E-commerce Manager 1 month

    5. 5

      Outreach

      100 companies.

      B2B Sales Manager 1 quarter

    6. 6

      Review

      After the season.

      Director 1 month

    First result
    4 quarters
    Cost
    Packaging and sales time
    Owner
    B2B Sales Manager

    Smallest test

    Pitch ten companies.

    Why it works

    Build a corporate gifting page with tiers, custom sleeves with the client's logo, delivery to many addresses, and a sales contact; start selling to HR and admin teams months before the season.

    One corporate order can equal hundreds of online orders and reorders every year.

    Risks and how to handle them

    • Capacity in peak season

      Take orders early with cut-off dates.

    Evidence

    • Your websiteHomepage: "Delivering Delicious Goodness Since 1959", "50M+ Happy Families", "60+ Years of Joy", "100+ Products to Enjoy!", three testimonials, "Tag your #MaproMoments", and a gifting range (Mapro Gift Box ₹2,799–₹3,132, Assorted Chocolate Bars Gift Pack, chocolate-coated nut boxes). There is no WhatsApp ordering or chat.Source
    • Your websiteThe "Business with Mapro" page (distributors, suppliers, bulk orders, white labelling, dealership, retailers) has an FAQ whose three questions, "What quantity should be given at a time ?", "How should the jam be stored ?" and "Is it vegan ?", are all answered with placeholder "Lorem ipsum dolor sit amet..." text (checked October 20, 2026).Source
    • Your websiteBusiness enquiry form: the product interest checkboxes are four boxes all labelled "Jams" (every value is "Jams"), followed by name, mobile, email, company, location and a note. Bulk orders otherwise go to [email protected] or 8805004000.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 19

    Crushes and syrups have many uses, but the bottle has no link to them.

    Medium impactLow effort First result in 1 quarter Content Writer

    First action

    Add the QR code to the next print run of one crush.

    How to measure it

    Scans per month

    Now
    –
    Target
    5,000
    By
    3 quarters

    Steps

    1. 1

      Pick product

      One crush.

      Brand Manager 1 week

    2. 2

      Landing page

      Recipes and reorder.

      E-commerce Manager 1 week

    3. 3

      Label

      Next print run.

      Brand Manager 1 quarter

    4. 4

      Track

      Scans.

      Digital Marketing Manager monthly

    5. 5

      Extend

      All crushes.

      Brand Manager 2 quarters

    6. 6

      Review

      Reorders.

      E-commerce Manager quarterly

    First result
    1 quarter
    Cost
    Label change
    Owner
    Content Writer

    Smallest test

    Put a QR sticker on garden stock.

    Why it works

    Print a QR code on labels that opens recipes for that product and a one-tap reorder.

    Packaging is the cheapest media you own and reaches every buyer, including supermarket buyers.

    Risks and how to handle them

    • Label changes need FSSAI-compliant layouts

      Add the code without moving required text.

    Evidence

    • Your catalogueShopify catalogue (October 20, 2026): 137 products across seven brands (Mapro 56, Mazaana 29, Falero 16, Snackery 13, Lounge 11, Whitty 6, Pra 6); prices from ₹72 to ₹3,132 with a median of ₹234; 9 products sold out, including the Banana Chips combo (salted, schezwan, homestyle), three cookies, two Sparky fruit chews, J-POP and Lounge Mint Sharbat.Source
    • Your websiteBlog: 267 articles in the sitemap, the newest dated March 23, 2025 (product notes such as "Milk Chocolate Almond" and "Corn Nachos Cheese Recipes"); the homepage "Fun with Mapro" block shows gardening posts ("Strawberry plant", "Basil Plant").Source
  • 20

    You already have Explore Mahabaleshwar, Lonavala and Wai pages. People search for things to do in Mahabaleshwar before a trip.

    Medium impactLow effort First result in 1 quarter Digital Marketing Manager

    First action

    Rewrite the Mahabaleshwar page.

    How to measure it

    Organic visits to guides

    Now
    –
    Target
    10,000 a month
    By
    3 quarters

    Steps

    1. 1

      Research

      Visitor questions.

      Content Writer 1 week

    2. 2

      Write

      Three guides.

      Content Writer 1 month

    3. 3

      Photos

      Gardens and town.

      Digital Marketing Manager 2 weeks

    4. 4

      Box offer

      Ship it home.

      E-commerce Manager 1 week

    5. 5

      Promote

      Travel groups.

      Digital Marketing Manager ongoing

    6. 6

      Measure

      Visits and orders.

      Digital Marketing Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Digital Marketing Manager

    Smallest test

    Rewrite one guide.

    Why it works

    Make those pages the best visitor guides (how to reach, where to stay, strawberry season, the gardens), with a "can't visit? we ship" box.

    Travel search brings new people to the brand, and the gardens become part of their trip plan.

    Risks and how to handle them

    • Off-topic for a food brand

      Tie every section to the gardens.

    Evidence

    • Your websiteMapro Gardens: four locations (Bhose on the Panchgani-Mahabaleshwar road, Mahabaleshwar at Gureghar, Lonavala on the Old Mumbai-Pune Highway, and Wai), open daily 8 AM to 9 or 10 PM, free entry and parking; an annual Strawberry Festival in March or April with strawberry picking; a "Book A Visit" form on the homepage. The pages mention no loyalty programme or QR codes.Source
    • Your websiteAbout Us: "Mapro is a leading innovator in the processed food industry, located around the idyllic hill towns of Mahabaleshwar & Panchgani", making "jams, fruit syrups, crushes, squashes, dessert toppings, ketchup, fruit jellies, premium chocolates and snacks". The careers page only invites a CV; no roles are listed.Source
More example playbooks and reviews

More growth playbooks

Other companies we have researched, each read from what they are hiring for.

  • Manicule growth strategyAgent Relations (AgentRel) for developer tools: a services team that writes docs, technical content, benchmarks and distribution so AI…23 growth ideas
  • Dudis Design growth strategyHandmade, made-to-order baby and toddler clothing: lounge sets, rompers, leggings, bummies, headbands and accessories in hundreds of…21 growth ideas
  • Baseten growth strategyAn inference platform for running open-source, custom and post-trained AI models in production: dedicated deployments, pre-optimised Model…21 growth ideas
  • GMR Marketing growth strategyAn experience marketing agency (part of Omnicom Experiential Group) creating live events, sports partnerships, corporate hospitality…20 growth ideas
  • White Circle growth strategyAn AI control platform: natural-language policies enforced in real time on AI inputs, outputs and tool calls, plus monitoring, red-teaming…21 growth ideas
  • The Subvocal Company growth strategySubvocal glasses use low-power radio-frequency sensing to read the facial movements of silently mouthed words and turn them into text on a…23 growth ideas
  • Point growth strategyHome Equity Investments (a lump sum for a share of the home's future value, no monthly payments, up to 30 years) and a HELOC in eight…21 growth ideas
  • Piris Labs growth strategyOptical interconnect hardware (a comb light engine, a 1.6 Tbps optical transceiver and optical PCIe) with its own inference software…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Mapro did not commission, review or endorse it, and Programmable is not affiliated with Mapro. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Mapro runs its business.

Something wrong, or do you represent Mapro? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Real FAQs and enquiry form, ₹1,000 boxes, product titles, back-in-stock alerts, one email tool and WhatsApp.

  2. Days 31 to 6011 ideas

    Garden QR codes, café programme, recipes, reviews, Whitty story, subscriptions, customer photos, sitemap tidy and seasonal pages; bottle QR codes and visitor guides.

  3. Days 61 to 903 ideas

    Commit to a joint loyalty club, online festival bookings and a corporate gifting desk.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value the taste of fruit from Mahabaleshwar. The most cited problem: free shipping needs a ₹1,000 basket.

  • A trusted name since 1959
  • Favourite items sold out
  • In their words: “crush”

Market

Competitive landscape

3 competitors compared: Mala's Fruit Products, Kissan and Rasna.

  • Gap to exploit: A clear B2B and café offer
  • Mala's Fruit Products: Less visible direct-to-consumer presence
  • Kissan: No regional story

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
ProgrammableMarketing
ExamplesLeaderboardsProductsTermsPrivacyCookiesDPALegalContact

© 2026 AI-Powered Growth Intelligence