M Booth growth playbook

Run GenIQ on the prompts M Booth's own buyers use (by sector and by service). Then publish one page per area of expertise and sector: what the team does, the matching case studies with their results (Brooks +17% weekly sales, BIC +35% and +38% sales), the people who lead it, a short FAQ and a contact route to that practice. Add Organization and Service markup, and rerun GenIQ monthly to show the change.

Buyers now shortlist agencies through search and AI answers, and specific, fact-dense pages are what those answers quote. It also becomes M Booth's own GEO case study for pitches.

[ ] One H1 naming the service and sector
[ ] Two or three case studies with the result figure
[ ] Practice leads with photos
[ ] Five-question FAQ in buyers' words
[ ] Meta description with a proof point
[ ] Service and FAQ markup
[ ] Contact route to the practice
[ ] Added to the GenIQ tracking prompts

• Thin pages

  Publish only practices with at least one case study and named leads.

• Client confidentiality

  Use only work already published on the site.

• HiringSenior Vice President - Earned Media (New York, on the board since March 2026, updated September 18): "you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence"; "As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies", with coverage that is "authoritative, and fact-dense".Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source
• Your websiteSitemap (140 URLs, checked October 22, 2026): 114 articles, 8 case studies, 8 white papers, 2 Bold Voices episodes and 8 core pages. None of the 13 areas of expertise or the sectors has a page of its own.Source
• Your websiteWhite paper "How Beauty Brands Can Win the AI Recommendation Engine" (October 2026): a survey of 2,000 AI beauty searchers plus "GenIQ—M Booth's proprietary Generative Engine Optimization (GEO) platform, which analyzed nearly 10,000 consumer-style prompts across major AI chatbots"; "48% of all users have purchased a specific beauty product online because a chatbot suggested it" and 38% switched from their usual brand. The full report sits behind an embedded Typeform.Source
• Your websiteResults in the case studies: Brooks with Jeremy Renner, "4.2B impressions" and "a 17% weekly sales increase"; BIC EZ Reach Supper Club, sold out "in under three hours" with "a 35% sales lift"; BIC EasyRinse with Ariana Madix, "a 38% sales increase in the seven weeks post-launch"; Auntie Anne's Knead, stock sold out by the next morning and "over 600 media placements"; Marriott Bonvoy Super Bowl Suite, "over 2 billion impressions"; Think with Google, "+1,091% in weighted engagements"; The Macallan Edition No. 5 across "15 international markets"; Behr Color of the Year over five years.Source

Write a description for each case study that leads with the client, the idea and the result. Add CreativeWork markup with the client, services and outcome, and a short results box at the top of each page.

The result is what makes a buyer click, and structured results are easier for search and AI answers to quote.

• Client approval of figures

  Use only figures already on the page.

• Your websitePage check (October 22, 2026): all 8 case studies, 6 of the 8 white papers, both Bold Voices episodes and the contact page have no meta description; the case studies are marked up only as a generic WebPage, while articles carry Article markup and descriptions.Source
• Your websiteResults in the case studies: Brooks with Jeremy Renner, "4.2B impressions" and "a 17% weekly sales increase"; BIC EZ Reach Supper Club, sold out "in under three hours" with "a 35% sales lift"; BIC EasyRinse with Ariana Madix, "a 38% sales increase in the seven weeks post-launch"; Auntie Anne's Knead, stock sold out by the next morning and "over 600 media placements"; Marriott Bonvoy Super Bowl Suite, "over 2 billion impressions"; Think with Google, "+1,091% in weighted engagements"; The Macallan Edition No. 5 across "15 international markets"; Behr Color of the Year over five years.Source

Add an open findings page with the five key numbers, the method (2,000 respondents, about 10,000 prompts), a date, a chart and a "how to cite" line. Keep the full report and action plan behind the form, and pitch the numbers to beauty and marketing press.

Citable data earns links and AI citations, and every citation points back to the GEO expertise M Booth sells.

• Fewer form fills

  Keep the recommendations and full data gated.

• Your websiteWhite paper "How Beauty Brands Can Win the AI Recommendation Engine" (October 2026): a survey of 2,000 AI beauty searchers plus "GenIQ—M Booth's proprietary Generative Engine Optimization (GEO) platform, which analyzed nearly 10,000 consumer-style prompts across major AI chatbots"; "48% of all users have purchased a specific beauty product online because a chatbot suggested it" and 38% switched from their usual brand. The full report sits behind an embedded Typeform.Source
• Your websitePage check (October 22, 2026): all 8 case studies, 6 of the 8 white papers, both Bold Voices episodes and the contact page have no meta description; the case studies are marked up only as a generic WebPage, while articles carry Article markup and descriptions.Source
• HiringSenior Vice President - Earned Media (New York, on the board since March 2026, updated September 18): "you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence"; "As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies", with coverage that is "authoritative, and fact-dense".Source

Ask three questions first (sector, need, timing), route the answer to the right practice lead, and show what happens next ("a senior lead replies within one business day"). Add two proof points and a short case study list per choice.

Prospects who know who will answer and when are more likely to finish the form, and routing gets the right senior person on the call faster.

• More spam

  Keep reCAPTCHA and a business email check.

• Your websiteContact page: "Let's break the internet. For new business inquiries, drop us a line." followed by one embedded Typeform; no practice routing, named contact, email or description of what happens next.Source
• HiringSocial and creative hiring since late August 2026: a Vice President, Group Manager - Social for the Lifestyle team who will "Actively lead new business opportunities, from prospecting to pitching"; a Designer - Social Media, a Designer/Social Media Creator, an Integrated Producer, Social for "high-volume" social production, a Video Editor & Motion Animator, an Art Director and a Mid-Level Designer.Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source

Make a 30-second vertical cut of each of the eight case studies (idea, moment, result figure) for Instagram, LinkedIn and YouTube Shorts, with a link to the case study. Post one a week and pin the strongest.

An agency's own feed is its portfolio for buyers and recruits; it costs little when the footage exists.

• Client usage rights

  Check rights for each asset before posting.

• HiringSocial and creative hiring since late August 2026: a Vice President, Group Manager - Social for the Lifestyle team who will "Actively lead new business opportunities, from prospecting to pitching"; a Designer - Social Media, a Designer/Social Media Creator, an Integrated Producer, Social for "high-volume" social production, a Video Editor & Motion Animator, an Art Director and a Mid-Level Designer.Source
• Your websiteBold Voices, "a podcast by M Booth": Episode 2, "Building a Culture of Innovation and Selling Wildcard Ideas" (August 1, 2026, 27 minutes) with SharkNinja's Chief Communications Officer; episodes are hosted on YouTube with an audio player on the page. The M Booth YouTube channel shows 7 subscribers and 2 videos.Source
• Your websiteResults in the case studies: Brooks with Jeremy Renner, "4.2B impressions" and "a 17% weekly sales increase"; BIC EZ Reach Supper Club, sold out "in under three hours" with "a 35% sales lift"; BIC EasyRinse with Ariana Madix, "a 38% sales increase in the seven weeks post-launch"; Auntie Anne's Knead, stock sold out by the next morning and "over 600 media placements"; Marriott Bonvoy Super Bowl Suite, "over 2 billion impressions"; Think with Google, "+1,091% in weighted engagements"; The Macallan Edition No. 5 across "15 international markets"; Behr Color of the Year over five years.Source

Publish the feed to Apple Podcasts and Spotify, add a transcript and description to each episode page, cut three clips per episode for LinkedIn, and send each guest a share kit.

Guests share what is easy to share, and podcast apps reach the communications leaders M Booth sells to.

• Small audience at first

  Lean on guest sharing.

• Your websiteBold Voices, "a podcast by M Booth": Episode 2, "Building a Culture of Innovation and Selling Wildcard Ideas" (August 1, 2026, 27 minutes) with SharkNinja's Chief Communications Officer; episodes are hosted on YouTube with an audio player on the page. The M Booth YouTube channel shows 7 subscribers and 2 videos.Source
• Your websitePage check (October 22, 2026): all 8 case studies, 6 of the 8 white papers, both Bold Voices episodes and the contact page have no meta description; the case studies are marked up only as a generic WebPage, while articles carry Article markup and descriptions.Source

Build a fixed snapshot: 25 category prompts, the prospect's share of recommendations against three rivals, and three fixes. Offer it on the Earned & GEO page and in outreach, delivered in a 30-minute call.

A brand's own numbers open more doors than a credentials deck, and they lead straight into earned and GEO work.

• Free work with no return

  Cap at ten a month and qualify by budget.

• #1 Run GenIQ on M Booth itself: give each of the 13 areas of expertise its own page that AI assistants can cite

• Your websiteWhite paper "How Beauty Brands Can Win the AI Recommendation Engine" (October 2026): a survey of 2,000 AI beauty searchers plus "GenIQ—M Booth's proprietary Generative Engine Optimization (GEO) platform, which analyzed nearly 10,000 consumer-style prompts across major AI chatbots"; "48% of all users have purchased a specific beauty product online because a chatbot suggested it" and 38% switched from their usual brand. The full report sits behind an embedded Typeform.Source
• HiringSenior Vice President - Earned Media (New York, on the board since March 2026, updated September 18): "you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence"; "As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies", with coverage that is "authoritative, and fact-dense".Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source

Run the same method for food, spirits and wellness, one per quarter, with an open findings page and a gated report. Use each as the opening of practice pitches.

Sector data gives each practice its own news hook and pitch opener.

• Method questioned

  Publish sample and prompt method.

• Your websiteWhite paper "How Beauty Brands Can Win the AI Recommendation Engine" (October 2026): a survey of 2,000 AI beauty searchers plus "GenIQ—M Booth's proprietary Generative Engine Optimization (GEO) platform, which analyzed nearly 10,000 consumer-style prompts across major AI chatbots"; "48% of all users have purchased a specific beauty product online because a chatbot suggested it" and 38% switched from their usual brand. The full report sits behind an embedded Typeform.Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source
• HiringAccount hiring for the consumer business: an Account Coordinator, Brand Marketing for "food, fitness and CPG brands" on "our growing FAM team", two Account Coordinators, Consumer (posted October 14 and 16, 2026) and an Account Executive, Consumer; plus an Account Executive, Corporate Affairs for "a critical piece of business" on "our growing Corporate Affairs team" and a Fall Intern for the "PR Strategic Partnerships practice group".Source

Publish two Corporate Affairs stories that clients approve (or anonymized ones with the sector), add a Corporate Affairs filter, and link them from the practice page and the "Reputation Trends for 2026" article.

Corporate buyers look for corporate proof, and consumer work alone does not show it.

• Confidential work

  Anonymize by sector when needed.

• Your websiteThe Our Work filter counts: Earned Media (7), Milestone Storytelling (7), Creative (6), Production (6), AI (1), Issues Crisis (1), Research & Insights (1), Influencer Marketing (2), Digital (2). There is no Corporate Affairs, Sports & Entertainment or GEO filter and no corporate reputation case study.Source
• HiringAccount hiring for the consumer business: an Account Coordinator, Brand Marketing for "food, fitness and CPG brands" on "our growing FAM team", two Account Coordinators, Consumer (posted October 14 and 16, 2026) and an Account Executive, Consumer; plus an Account Executive, Corporate Affairs for "a critical piece of business" on "our growing Corporate Affairs team" and a Fall Intern for the "PR Strategic Partnerships practice group".Source
• Your websiteThought leadership: the latest articles are "Reputation Trends for 2026 and Beyond" (October 2), Coachella 2026 brand and consumer trends and "Culture Mark Helps Brands Increase Cultural Salience" (September 14). White papers include "Let's Close the Influencer Equity Gap" (first published 2023, a playbook with training videos) and a "2016 Breast Cancer Awareness Month Study" still listed.Source

When an entry is submitted, adapt it into a case study page (once the client approves) and tag it by sector and service. Aim for 20 case studies by year end.

The writing is done, so the cost is small and the proof library grows with every award cycle.

• Embargoed entries

  Publish after results are announced.

• HiringSenior Digital Strategist, FAM (Food, Fitness and More), posted September 10, 2026: works "primarily" with "our Google clients in support of many of the company's industry-leading A.I. initiatives"; duties include "Draft industry award submissions on behalf of clients" and "Actively participate in new business opportunities". An Associate Digital Strategist (September 23) owns daily TikTok community management.Source
• Your websiteWho We Are: founded in 1984, now "an integrated creative marketing and communications powerhouse"; awards listed include Cannes Lions, The Clio Awards, Shorty Awards, PRWeek Awards, PRovoke North America Agency of the Year, the SABRE Awards and ANA Reggie Awards.Source
• Your websiteSitemap (140 URLs, checked October 22, 2026): 114 articles, 8 case studies, 8 white papers, 2 Bold Voices episodes and 8 core pages. None of the 13 areas of expertise or the sectors has a page of its own.Source

Run small LinkedIn campaigns per sector (food, spirits, beauty, home) to marketing and communications leaders at target brands, each with the relevant case study, and retarget visitors with the matching study.

Paid reach to a narrow buyer list is cheap compared with a new client.

• Low volume

  Judge on briefs, not clicks.

• #2 Put each case study's result in its title, description and markup

• HiringMeasurement and paid roles: an Analyst or Senior Analyst, Strategic Analytics (freelance, "with the opportunity to convert into a full-time role") measures "earned media, influencer, and digital marketing campaign success against clients' brand and business objectives" and supports "new business pitches"; a Paid Media Strategist (freelance) runs Meta, LinkedIn, YouTube and TikTok and handles "influencer boosting and whitelisting". Job posts say M Booth is part of Next 15 with "access to more than 30 global markets".Source
• Your websiteResults in the case studies: Brooks with Jeremy Renner, "4.2B impressions" and "a 17% weekly sales increase"; BIC EZ Reach Supper Club, sold out "in under three hours" with "a 35% sales lift"; BIC EasyRinse with Ariana Madix, "a 38% sales increase in the seven weeks post-launch"; Auntie Anne's Knead, stock sold out by the next morning and "over 600 media placements"; Marriott Bonvoy Super Bowl Suite, "over 2 billion impressions"; Think with Google, "+1,091% in weighted engagements"; The Macallan Edition No. 5 across "15 international markets"; Behr Color of the Year over five years.Source
• Competitor researchRivals' own homepages: Praytell, "Creative Communications & PR Agency"; Coyne PR, "bold, credible campaigns that resonate in a world shaped by AI and cultural relevance"; Small Girls PR, "A Creative Communications Firm" in New York and Los Angeles.See the research Source

Write a "How we measure" page: the metrics, the tools, how sales lift is attributed, and three examples. Use it in every pitch and link it from each case study.

Measurement is the most common objection to earned media, and answering it in public sets M Booth apart.

• Over-claiming

  Show ranges and caveats.

• HiringMeasurement and paid roles: an Analyst or Senior Analyst, Strategic Analytics (freelance, "with the opportunity to convert into a full-time role") measures "earned media, influencer, and digital marketing campaign success against clients' brand and business objectives" and supports "new business pitches"; a Paid Media Strategist (freelance) runs Meta, LinkedIn, YouTube and TikTok and handles "influencer boosting and whitelisting". Job posts say M Booth is part of Next 15 with "access to more than 30 global markets".Source
• Your websiteResults in the case studies: Brooks with Jeremy Renner, "4.2B impressions" and "a 17% weekly sales increase"; BIC EZ Reach Supper Club, sold out "in under three hours" with "a 35% sales lift"; BIC EasyRinse with Ariana Madix, "a 38% sales increase in the seven weeks post-launch"; Auntie Anne's Knead, stock sold out by the next morning and "over 600 media placements"; Marriott Bonvoy Super Bowl Suite, "over 2 billion impressions"; Think with Google, "+1,091% in weighted engagements"; The Macallan Edition No. 5 across "15 international markets"; Behr Color of the Year over five years.Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source

Publish a short global page: how multi-market work runs, the network partners, and the Macallan example. Link it from Spirits & Lifestyle and the contact form.

Global brands need proof an agency can run many markets before they shortlist it.

• Overstating reach

  Describe what the network provides.

• HiringMeasurement and paid roles: an Analyst or Senior Analyst, Strategic Analytics (freelance, "with the opportunity to convert into a full-time role") measures "earned media, influencer, and digital marketing campaign success against clients' brand and business objectives" and supports "new business pitches"; a Paid Media Strategist (freelance) runs Meta, LinkedIn, YouTube and TikTok and handles "influencer boosting and whitelisting". Job posts say M Booth is part of Next 15 with "access to more than 30 global markets".Source
• Your websiteResults in the case studies: Brooks with Jeremy Renner, "4.2B impressions" and "a 17% weekly sales increase"; BIC EZ Reach Supper Club, sold out "in under three hours" with "a 35% sales lift"; BIC EasyRinse with Ariana Madix, "a 38% sales increase in the seven weeks post-launch"; Auntie Anne's Knead, stock sold out by the next morning and "over 600 media placements"; Marriott Bonvoy Super Bowl Suite, "over 2 billion impressions"; Think with Google, "+1,091% in weighted engagements"; The Macallan Edition No. 5 across "15 international markets"; Behr Color of the Year over five years.Source

Pick eight moments a year (award shows, festivals, big games). Publish a short dispatch within 24 hours with three brand takeaways, social cards and a LinkedIn post, and send it to target brands.

Speed shows cultural fluency better than any claim on the About page.

• Rushed quality

  Pre-write the frame.

• HiringInfluencer hiring: an Influencer Strategist (posted September 3, 2026) to build "culture-first influencer strategies that integrate with PR, social, and paid media" and turn "competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points", plus a Senior Influencer Strategist and an Assistant Influencer Strategist.Source
• Your websiteThought leadership: the latest articles are "Reputation Trends for 2026 and Beyond" (October 2), Coachella 2026 brand and consumer trends and "Culture Mark Helps Brands Increase Cultural Salience" (September 14). White papers include "Let's Close the Influencer Equity Gap" (first published 2023, a playbook with training videos) and a "2016 Breast Cancer Awareness Month Study" still listed.Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source

Publish a yearly benchmark from M Booth's own (anonymized) creator deals and a creator survey: pay ranges by tier and platform, and progress on equity. Keep the playbook as the companion.

Creators and brands both look for pay data, so it earns links and creator goodwill.

• Client confidentiality

  Aggregate and suppress small groups.

• Your websiteThought leadership: the latest articles are "Reputation Trends for 2026 and Beyond" (October 2), Coachella 2026 brand and consumer trends and "Culture Mark Helps Brands Increase Cultural Salience" (September 14). White papers include "Let's Close the Influencer Equity Gap" (first published 2023, a playbook with training videos) and a "2016 Breast Cancer Awareness Month Study" still listed.Source
• HiringInfluencer hiring: an Influencer Strategist (posted September 3, 2026) to build "culture-first influencer strategies that integrate with PR, social, and paid media" and turn "competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points", plus a Senior Influencer Strategist and an Assistant Influencer Strategist.Source

Update or archive white papers older than three years, show a published date on each, and link archived ones to the newest work on the same topic.

A current library supports the "new generation agency" message on the homepage.

• Losing old links

  Redirect to related pages.

• Your websiteThought leadership: the latest articles are "Reputation Trends for 2026 and Beyond" (October 2), Coachella 2026 brand and consumer trends and "Culture Mark Helps Brands Increase Cultural Salience" (September 14). White papers include "Let's Close the Influencer Equity Gap" (first published 2023, a playbook with training videos) and a "2016 Breast Cancer Awareness Month Study" still listed.Source
• Your websiteSitemap (140 URLs, checked October 22, 2026): 114 articles, 8 case studies, 8 white papers, 2 Bold Voices episodes and 8 core pages. None of the 13 areas of expertise or the sectors has a page of its own.Source

Offer a monthly GenIQ dashboard per client: share of recommendations, sentiment and sources cited, with earned media actions tied to each gap. Price it as a retainer add-on.

Recurring measurement creates recurring revenue and makes earned media accountable to a new metric.

• Model changes shift results

  Report trends and method changes.

• Your websiteWhite paper "How Beauty Brands Can Win the AI Recommendation Engine" (October 2026): a survey of 2,000 AI beauty searchers plus "GenIQ—M Booth's proprietary Generative Engine Optimization (GEO) platform, which analyzed nearly 10,000 consumer-style prompts across major AI chatbots"; "48% of all users have purchased a specific beauty product online because a chatbot suggested it" and 38% switched from their usual brand. The full report sits behind an embedded Typeform.Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source
• HiringSenior Vice President - Earned Media (New York, on the board since March 2026, updated September 18): "you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence"; "As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies", with coverage that is "authoritative, and fact-dense".Source

Offer an audit of how AI assistants describe a company and its leaders on 50 reputation prompts, with sources and fixes, and a quarterly re-check.

It gives the Corporate Affairs practice a new door-opener built on GenIQ.

• Sensitive findings

  Share only with the client.

• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source
• HiringSenior Vice President - Earned Media (New York, on the board since March 2026, updated September 18): "you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence"; "As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies", with coverage that is "authoritative, and fact-dense".Source
• Your websiteThought leadership: the latest articles are "Reputation Trends for 2026 and Beyond" (October 2), Coachella 2026 brand and consumer trends and "Culture Mark Helps Brands Increase Cultural Salience" (September 14). White papers include "Let's Close the Influencer Equity Gap" (first published 2023, a playbook with training videos) and a "2016 Breast Cancer Awareness Month Study" still listed.Source

Survey fans across music and sport each year, combine with GenIQ and social listening, and publish a fandom report with brand takeaways, launched at a major event.

Owned research gives the practice a reason to be in every sports and music pitch.

• Generic findings

  Focus on brand behaviour.

• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source
• Your websiteThe Our Work filter counts: Earned Media (7), Milestone Storytelling (7), Creative (6), Production (6), AI (1), Issues Crisis (1), Research & Insights (1), Influencer Marketing (2), Digital (2). There is no Corporate Affairs, Sports & Entertainment or GEO filter and no corporate reputation case study.Source
• HiringMeasurement and paid roles: an Analyst or Senior Analyst, Strategic Analytics (freelance, "with the opportunity to convert into a full-time role") measures "earned media, influencer, and digital marketing campaign success against clients' brand and business objectives" and supports "new business pitches"; a Paid Media Strategist (freelance) runs Meta, LinkedIn, YouTube and TikTok and handles "influencer boosting and whitelisting". Job posts say M Booth is part of Next 15 with "access to more than 30 global markets".Source

Show a poster image first and load the video on view or tap; trim tag manager tags that do not report. Recheck PageSpeed.

It keeps the site fast on weaker phones and cuts data for mobile buyers, at low cost.

• Less motion on load

  Autoplay once in view.

• Google PageSpeedHomepage: mobile lab score 52 (desktop 85), lab LCP 9.5s, 6.8 MB downloaded, of which Vimeo video is about 5.3 MB across 27 requests. Real visitors pass easily: Chrome UX Report LCP 1.1s and INP 78ms at the 75th percentile.Source

Publish an llms.txt and an About summary with practices, sectors, case studies and contact routes, and keep it updated with new work.

It is a small, cheap step that M Booth can also recommend to clients.

• Uncertain impact

  Measure alongside the practice pages.

• #1 Run GenIQ on M Booth itself: give each of the 13 areas of expertise its own page that AI assistants can cite

• Your websiterobots.txt allows every crawler (with a 10-second crawl delay) and there is no llms.txt; the site runs WordPress with Yoast.Source
• Your websiteThe How We Do It page lists 13 areas of expertise on one page: Brand Marketing, Strategy & Planning (with the proprietary frameworks "Culture Mark and GenIQ"), Corporate Affairs, Creative, Influencer Marketing, Digital & Social, Sports & Entertainment ("From Coachella and the Grammys to the Big 12 and the US Open"), Earned & GEO ("From legacy titles and Substacks to podcasts and AI search"), Innovation Tech ("we track how people perceive brands across AI search engines and chat platforms"), Wellness & Personal Care, Food (Insatiable), Spirits & Lifestyle and Insights & Analytics.Source