Mintel growth playbook

Add an "Inside your AI assistant" block to the Integrations section and its own landing page: what clients can ask, what Mintel returns (sourced, dated, analyst-written), which systems it connects to, how access and licensing work, and one anonymised client example. Turn the same content into a one-page brief the new ABM manager can send to insight and IT leads in strategic accounts, with a meeting offer.

Enterprise buyers are choosing which sources feed their assistants right now. Saying so publicly gets Mintel onto that shortlist, and the post itself says integrated clients renew better.

[ ] Which questions clients ask through their assistant
[ ] What Mintel returns: source, date, analyst
[ ] Systems with live client integrations
[ ] How access and licensing work
[ ] Data security and where content is stored
[ ] One anonymised client example
[ ] Meeting call to action routed to the account team

• Overpromising unsupported tools

  List only systems with live clients.

• Licensing questions

  Publish a short FAQ on seats and usage.

• HiringPrincipal, Data & AI Integration (London, posted October 22, 2026): "Increasingly, our clients don't come to Mintel; Mintel goes to them. They use our research and data inside their own systems - through AI assistants and agents, APIs, data feeds, dashboards and internal research tools"; "Clients who work this way stay with us longer and get more from us, and the integrations that make it possible are already live." The role will "Build a library of real use cases, case studies" for commercial teams and "keep a set of real client questions to run against every change", because "An assistant that stops finding Mintel useful never tells you."Source
• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source
• HiringAccount Based Marketing Manager (London, posted October 7, 2026): grow relationships with "some of the world's largest CPG companies"; "reach new buyers and buying groups within our strategic accounts"; build outbound and nurture programmes with LinkedIn Sales Navigator and Salesloft; "Curate and repackage Mintel's thinking into sharp campaigns"; "Move engaged contacts towards meetings about Mintel's Consultancy capabilities"; scope for "private dinners and executive roundtables to invite-only events, VIP WhatsApp groups and a customer advisory board".Source
• News coverageMintel launched Leap in January 2024 as a closed-loop generative AI tool built only on Mintel's own research and analyst expertise, to answer strategic questions instantly.Source

For each priority account, build a two-page "what the 2027 Predictions mean for your categories" brief with Mintel data on their categories and markets, and offer a 30-minute session with a strategist. Send it by brand and function (insights, R&D, marketing).

A brief about their own categories earns replies that a generic report download cannot.

• Analyst time is scarce

  Use a template and the platform data.

• HiringAccount Based Marketing Manager (London, posted October 7, 2026): grow relationships with "some of the world's largest CPG companies"; "reach new buyers and buying groups within our strategic accounts"; build outbound and nurture programmes with LinkedIn Sales Navigator and Salesloft; "Curate and repackage Mintel's thinking into sharp campaigns"; "Move engaged contacts towards meetings about Mintel's Consultancy capabilities"; scope for "private dinners and executive roundtables to invite-only events, VIP WhatsApp groups and a customer advisory board".Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source
• Your websiteContent engine: about 3,091 URLs under /insights with the latest on October 16, 2026 (for example "Moving From Products to Systems: The New Rules for Brand Growth in 2027" and "Trends in Women's Health and Wellbeing"); a podcast and events; YouTube channel with about 3,600 subscribers and 401 videos; 37 news mentions in the last 30 days.Source

Pick the audited figure, use it on every page and in every language, and add regional figures with the date. Put it next to client logos by industry.

A single, dated proof number is more credible and gets quoted correctly.

• Counting rules differ

  State what counts as a client.

• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source
• HiringSenior Account Manager - CPG (Chicago, posted September 30, 2026): Mintel's resources "are utilized by over 1,500 clients and constitutes subscription revenue of over $80M throughout the Americas today"; the role focuses on "retention and growth", "Proving ROI on a monthly or quarterly basis to aid in the renewal and enrichment process" and "Delivering industry-leading renewal rates".Source

Serve the hero and download thumbnails at phone sizes in modern formats, lazy-load the lower sections and trim unused CSS. Keep the field numbers passing while the lab score rises.

Faster first screens help the download conversion that feeds the Spotlight list and ABM.

• Visual quality

  Check on retina screens.

• Google PageSpeedHomepage: mobile performance 68/100 (desktop 95); in the phone test the main content (the "2027 Global Predictions" image) takes 5.7s and the page downloads about 6 MB; biggest fixes are image delivery (about 1.8s) and unused CSS (about 1s). Real Chrome users pass Core Web Vitals (LCP 2.1s, CLS 0).Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source

Send every winner a badge, a press release template, social cards and a quote from the jury, all linking to the showcase. Invite them to a winners' webinar and ask their innovation teams for a meeting.

Winners do the promotion, and their innovation leads are exactly the buyers Mintel wants to meet.

• Brands use the badge wrongly

  Publish simple usage rules.

• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source
• HiringAccount Based Marketing Manager (London, posted October 7, 2026): grow relationships with "some of the world's largest CPG companies"; "reach new buyers and buying groups within our strategic accounts"; build outbound and nurture programmes with LinkedIn Sales Navigator and Salesloft; "Curate and repackage Mintel's thinking into sharp campaigns"; "Move engaged contacts towards meetings about Mintel's Consultancy capabilities"; scope for "private dinners and executive roundtables to invite-only events, VIP WhatsApp groups and a customer advisory board".Source
• Your websiteContent engine: about 3,091 URLs under /insights with the latest on October 16, 2026 (for example "Moving From Products to Systems: The New Rules for Brand Growth in 2027" and "Trends in Women's Health and Wellbeing"); a podcast and events; YouTube channel with about 3,600 subscribers and 401 videos; 37 news mentions in the last 30 days.Source

Publish a patent analysis page (what it covers, sample output, how it combines with GNPD and consumer data) and a monthly article on one patent hot spot in food and drink or beauty. Route enquiries to Consulting.

Patent trends are a different, early signal that R&D teams value and few insight vendors publish.

• Hire not yet started

  Launch when the analyst joins.

• HiringPatent Analyst - Food & Drink / Beauty & Personal Care (London, posted October 19, 2026): "Patents can often be used as a predictor of innovation trends"; the analyst creates patent content for the platform (75%+ of time), supports Consultancy projects, and will "Help to promote Mintel's patent analysis capability to existing and prospective clients, working alongside Mintel's Marketing and PR team to write blogs and other articles".Source
• HiringConsulting growth: a Director, Global Services, Consultancy (Kuala Lumpur, posted October 5, 2026) to lead Consulting Managers, own "team utilization and billability targets" and help "shape and scale Mintel's consulting offering, including new capabilities, methodologies"; and a Director of Consulting in Shanghai. The site lists Consulting methodologies such as "Demand & Supply: Pinpoint where consumer demand is outpacing supply in your category".Source
• Your websiteContent engine: about 3,091 URLs under /insights with the latest on October 16, 2026 (for example "Moving From Products to Systems: The New Rules for Brand Growth in 2027" and "Trends in Women's Health and Wellbeing"); a podcast and events; YouTube channel with about 3,600 subscribers and 401 videos; 37 news mentions in the last 30 days.Source

Run quarterly invite-only roundtables in London, Chicago and Shanghai on one Predictions theme, with an analyst and a client speaker, and form a 12-member advisory board that previews new products.

Senior access deepens relationships across buying groups and gives product teams direct feedback.

• Low attendance

  Small rooms and peer speakers.

• HiringAccount Based Marketing Manager (London, posted October 7, 2026): grow relationships with "some of the world's largest CPG companies"; "reach new buyers and buying groups within our strategic accounts"; build outbound and nurture programmes with LinkedIn Sales Navigator and Salesloft; "Curate and repackage Mintel's thinking into sharp campaigns"; "Move engaged contacts towards meetings about Mintel's Consultancy capabilities"; scope for "private dinners and executive roundtables to invite-only events, VIP WhatsApp groups and a customer advisory board".Source
• HiringSenior Account Manager - CPG (Chicago, posted September 30, 2026): Mintel's resources "are utilized by over 1,500 clients and constitutes subscription revenue of over $80M throughout the Americas today"; the role focuses on "retention and growth", "Proving ROI on a monthly or quarterly basis to aid in the renewal and enrichment process" and "Delivering industry-leading renewal rates".Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source

Flag every account by integration status, and offer non-integrated accounts with high usage a pilot (data feed, knowledge platform or assistant connection). Track renewal rates by status.

A proven retention driver becomes a playbook Client Success can run on every account.

• Client IT is slow

  Start with the simplest feed.

• HiringPrincipal, Data & AI Integration (London, posted October 22, 2026): "Increasingly, our clients don't come to Mintel; Mintel goes to them. They use our research and data inside their own systems - through AI assistants and agents, APIs, data feeds, dashboards and internal research tools"; "Clients who work this way stay with us longer and get more from us, and the integrations that make it possible are already live." The role will "Build a library of real use cases, case studies" for commercial teams and "keep a set of real client questions to run against every change", because "An assistant that stops finding Mintel useful never tells you."Source
• HiringClient Success Manager (Cape Town, posted October 9, 2026): "Proactively increase client adoption through enablement, training and targeted engagement", "Help clients understand and articulate the impact Mintel delivers", "Use client engagement, usage and feedback to identify where relationships need attention" and "strengthen renewal readiness".Source
• HiringSenior Account Manager - CPG (Chicago, posted September 30, 2026): Mintel's resources "are utilized by over 1,500 clients and constitutes subscription revenue of over $80M throughout the Americas today"; the role focuses on "retention and growth", "Proving ROI on a monthly or quarterly basis to aid in the renewal and enrichment process" and "Delivering industry-leading renewal rates".Source

Pick 20 anonymised CPG questions, show side-by-side answers in a demo and a short report, and let account teams run it on a prospect's own questions.

A visible before-and-after is the clearest proof of value for an integration sale.

• Unfair comparisons

  Publish the method and the questions.

• HiringPrincipal, Data & AI Integration (London, posted October 22, 2026): "Increasingly, our clients don't come to Mintel; Mintel goes to them. They use our research and data inside their own systems - through AI assistants and agents, APIs, data feeds, dashboards and internal research tools"; "Clients who work this way stay with us longer and get more from us, and the integrations that make it possible are already live." The role will "Build a library of real use cases, case studies" for commercial teams and "keep a set of real client questions to run against every change", because "An assistant that stops finding Mintel useful never tells you."Source
• News coverageMintel launched Leap in January 2024 as a closed-loop generative AI tool built only on Mintel's own research and analyst expertise, to answer strategic questions instantly.Source
• HiringSenior Product Designer (London) for the "CPG Proposition & Roadmap": will "tag along with sales teams and lead client conversations", design "conversational interfaces (e.g., chat experiences) that help users interpret complex data sets", and focus on "how the experience drives adoption, retention, and value". Mintel is also hiring agentic AI engineers for an AI Automation team in Kuala Lumpur.Source

Write one competitor comparison per rival (where Mintel wins, proof, traps), add it to onboarding with a certification, and track time to first deal for each new hire.

Consistent competitive answers shorten ramp time across many new hires.

• Out of date

  Owner and review date on each card.

• HiringSales Enablement Specialist (London): onboarding and certification with ramp metrics "time-to-first-deal and time-to-productivity"; turn "product updates, market trends, and competitive insight into sales-ready content - playbooks, competitor comparisons, messaging guides, discovery frameworks, and objection-handling resources"; quarterly enablement scorecards.Source
• Competitor researchRivals' own homepages: Euromonitor, "award-winning research into markets, industries, economies and consumers"; Innova Market Insights, "The market intelligence platform for the F&B industry ... enhanced by AI"; Circana, consumer data and industry insights for "actionable retail strategies".See the research Source
• HiringInternational sales: an Account Director, Japan (Tokyo, posted September 27, 2026) and an Account Manager, Japan; a (Junior) Business Development Executive in Dusseldorf for "the mainly DACH as well as DCEE region" in "the new growing German office". The website runs in ten languages besides English (Chinese, German, French, Spanish, Japanese, Korean, Polish, Brazilian Portuguese, Thai) with hreflang tags.Source

Package one methodology (Demand & Supply) as a fixed-price, four-week sprint for subscribers, with a set deliverable and price, and offer it at renewal.

A small, fixed product fills consultant time and introduces subscribers to consulting.

• Scope creep

  Fixed deliverables in the contract.

• HiringConsulting growth: a Director, Global Services, Consultancy (Kuala Lumpur, posted October 5, 2026) to lead Consulting Managers, own "team utilization and billability targets" and help "shape and scale Mintel's consulting offering, including new capabilities, methodologies"; and a Director of Consulting in Shanghai. The site lists Consulting methodologies such as "Demand & Supply: Pinpoint where consumer demand is outpacing supply in your category".Source
• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source
• HiringSenior Account Manager - CPG (Chicago, posted September 30, 2026): Mintel's resources "are utilized by over 1,500 clients and constitutes subscription revenue of over $80M throughout the Americas today"; the role focuses on "retention and growth", "Proving ROI on a monthly or quarterly basis to aid in the renewal and enrichment process" and "Delivering industry-leading renewal rates".Source

Send subscribers a monthly alert of rising consumer topics in their categories from social data, linked to Mintel analysis and GNPD launches. Offer deeper tracking as an upsell.

Proactive alerts show value between renewals and make the acquisition visible to clients.

• Noisy signals

  Analyst review before sending.

• News coverageMintel acquired Black Swan Data, a London company that forecasts consumer trends from social media conversation, in June 2025, combining "Mintel's deep consumer, product, and category expertise with Black Swan's real-time social predictive analytics" for CPG brands.Source
• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source
• HiringClient Success Manager (Cape Town, posted October 9, 2026): "Proactively increase client adoption through enablement, training and targeted engagement", "Help clients understand and articulate the impact Mintel delivers", "Use client engagement, usage and feedback to identify where relationships need attention" and "strengthen renewal readiness".Source

Generate a monthly report per account: users, reports used, questions answered, projects supported, and one example of insight used, with a short note from the account team.

Renewal conversations go better when value has been shown every month.

• Low usage shows

  Pair it with an adoption plan.

• HiringSenior Account Manager - CPG (Chicago, posted September 30, 2026): Mintel's resources "are utilized by over 1,500 clients and constitutes subscription revenue of over $80M throughout the Americas today"; the role focuses on "retention and growth", "Proving ROI on a monthly or quarterly basis to aid in the renewal and enrichment process" and "Delivering industry-leading renewal rates".Source
• HiringClient Success Manager (Cape Town, posted October 9, 2026): "Proactively increase client adoption through enablement, training and targeted engagement", "Help clients understand and articulate the impact Mintel delivers", "Use client engagement, usage and feedback to identify where relationships need attention" and "strengthen renewal readiness".Source
• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source

Offer report buyers a credit for what they spent toward an On-Demand subscription within 90 days, and send their details to the account team after a second purchase.

Single-report buyers have shown need and budget; the credit removes the feeling of paying twice.

• Discounting

  Credit only within 90 days.

• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source
• HiringSenior Account Manager - CPG (Chicago, posted September 30, 2026): Mintel's resources "are utilized by over 1,500 clients and constitutes subscription revenue of over $80M throughout the Americas today"; the role focuses on "retention and growth", "Proving ROI on a monthly or quarterly basis to aid in the renewal and enrichment process" and "Delivering industry-leading renewal rates".Source

Translate the 2027 Predictions summary into German and Polish, add DACH examples, and run webinars and two breakfast briefings in Dusseldorf and Munich. Follow up every attendee within a week.

Local language and local examples open meetings faster for a new team.

• Small team

  Start with one city.

• HiringInternational sales: an Account Director, Japan (Tokyo, posted September 27, 2026) and an Account Manager, Japan; a (Junior) Business Development Executive in Dusseldorf for "the mainly DACH as well as DCEE region" in "the new growing German office". The website runs in ten languages besides English (Chinese, German, French, Spanish, Japanese, Korean, Polish, Brazilian Portuguese, Thai) with hreflang tags.Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source

Publish a Japan edition of the Predictions summary with Japanese examples, highlight Japanese Most Innovative entries, and run a Tokyo briefing for innovation and R&D teams.

Local versions of Mintel's best-known content give the new team an introduction to every account.

• Hires not yet started

  Time it with their start dates.

• HiringInternational sales: an Account Director, Japan (Tokyo, posted September 27, 2026) and an Account Manager, Japan; a (Junior) Business Development Executive in Dusseldorf for "the mainly DACH as well as DCEE region" in "the new growing German office". The website runs in ten languages besides English (Chinese, German, French, Spanish, Japanese, Korean, Polish, Brazilian Portuguese, Thai) with hreflang tags.Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source

Create a named offer with clear tiers (seats or questions, content scope, support), a standard contract and an onboarding checklist, so account teams can sell it without a custom project.

A standard product scales faster than bespoke integrations and gives Mintel a clear answer as clients consolidate sources.

• Cannibalises platform seats

  Price on value, not seats alone.

• HiringPrincipal, Data & AI Integration (London, posted October 22, 2026): "Increasingly, our clients don't come to Mintel; Mintel goes to them. They use our research and data inside their own systems - through AI assistants and agents, APIs, data feeds, dashboards and internal research tools"; "Clients who work this way stay with us longer and get more from us, and the integrations that make it possible are already live." The role will "Build a library of real use cases, case studies" for commercial teams and "keep a set of real client questions to run against every change", because "An assistant that stops finding Mintel useful never tells you."Source
• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source
• HiringSenior Product Designer (London) for the "CPG Proposition & Roadmap": will "tag along with sales teams and lead client conversations", design "conversational interfaces (e.g., chat experiences) that help users interpret complex data sets", and focus on "how the experience drives adoption, retention, and value". Mintel is also hiring agentic AI engineers for an AI Automation team in Kuala Lumpur.Source

Build one radar per category that shows a trend's stage across the three sources, with analyst notes, sold to R&D and innovation teams.

No rival combines all three, and R&D budgets are separate from insight budgets.

• Data matching is hard

  Start with one category.

• HiringPatent Analyst - Food & Drink / Beauty & Personal Care (London, posted October 19, 2026): "Patents can often be used as a predictor of innovation trends"; the analyst creates patent content for the platform (75%+ of time), supports Consultancy projects, and will "Help to promote Mintel's patent analysis capability to existing and prospective clients, working alongside Mintel's Marketing and PR team to write blogs and other articles".Source
• News coverageMintel acquired Black Swan Data, a London company that forecasts consumer trends from social media conversation, in June 2025, combining "Mintel's deep consumer, product, and category expertise with Black Swan's real-time social predictive analytics" for CPG brands.Source
• Your websitePricing page: four routes (individually priced reports with bundles that "Save up to 20%", On-Demand subscriptions with the AI tools Leap and Spark, Integrations and Consulting). The Integrations section describes GNPD data integration, content integration into "your internal knowledge platform", BI tools, automated data feeds and predictive analytics; it does not mention AI assistants or agents. The page says "Trusted by more than 5,000 global businesses" and offers "Unlimited seats".Source

Offer a limited Leap sandbox over the free 2027 Predictions and Spotlight content to registered prospects, with a cap on questions and a prompt to talk to sales.

Letting prospects ask their own questions shows Mintel's depth in minutes.

• Gives away value

  Free content only, capped use.

• News coverageMintel launched Leap in January 2024 as a closed-loop generative AI tool built only on Mintel's own research and analyst expertise, to answer strategic questions instantly.Source
• HiringSenior Product Designer (London) for the "CPG Proposition & Roadmap": will "tag along with sales teams and lead client conversations", design "conversational interfaces (e.g., chat experiences) that help users interpret complex data sets", and focus on "how the experience drives adoption, retention, and value". Mintel is also hiring agentic AI engineers for an AI Automation team in Kuala Lumpur.Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source

Invite senior clients to a private channel with one chart and one sentence each week from Mintel's analysts, plus early invites to roundtables.

A weekly habit keeps Mintel in front of decision-makers between renewals.

• Privacy concerns

  Opt-in only, no client data.

• HiringAccount Based Marketing Manager (London, posted October 7, 2026): grow relationships with "some of the world's largest CPG companies"; "reach new buyers and buying groups within our strategic accounts"; build outbound and nurture programmes with LinkedIn Sales Navigator and Salesloft; "Curate and repackage Mintel's thinking into sharp campaigns"; "Move engaged contacts towards meetings about Mintel's Consultancy capabilities"; scope for "private dinners and executive roundtables to invite-only events, VIP WhatsApp groups and a customer advisory board".Source
• Your websiteContent engine: about 3,091 URLs under /insights with the latest on October 16, 2026 (for example "Moving From Products to Systems: The New Rules for Brand Growth in 2027" and "Trends in Women's Health and Wellbeing"); a podcast and events; YouTube channel with about 3,600 subscribers and 401 videos; 37 news mentions in the last 30 days.Source

Cut each Predictions webinar into one-minute clips per industry, post them on LinkedIn and YouTube Shorts, and link to the industry page and download.

Short clips reach busy buyers and feed both the newsletter and ABM.

• Clips lack context

  Add a caption with the source.

• Your websiteContent engine: about 3,091 URLs under /insights with the latest on October 16, 2026 (for example "Moving From Products to Systems: The New Rules for Brand Growth in 2027" and "Trends in Women's Health and Wellbeing"); a podcast and events; YouTube channel with about 3,600 subscribers and 401 videos; 37 news mentions in the last 30 days.Source
• Your websiteHomepage: the hero promotes the "2027 Global Predictions" download, with free downloads such as Beyond Skincare Protection, Food & Drink Landscape: Asia Pacific 2026 and The Visibility Gap; "Mintel Most Innovative 2026 Winners ... Now in its second year" with a winners' showcase; the Mintel Store sells single reports "without a subscription"; "Trusted by thousands of global businesses"; the Spotlight newsletter.Source