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  • Plan
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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 4
  • Wildcards · 3
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Mode Mobile
Mode Mobile logo

growth playbook · Oct 23, 2026

modemobile.com (opens in a new tab)

Mode Mobile growth playbook

Diagnosis

Mode Mobile's hiring is about scaling a portfolio: a UA team and analyst for the Mode Earn App and a utility suite, a creative strategist shipping 15-20 concepts a week, four monetization roles, and general managers for NGL, a newly added VPN and a pipeline of acquired apps.

Its own web funnel lags: both "Start Earning" buttons send visitors to a phone store for a phone the homepage marks sold out, the Earn App is a footer link, the homepage takes 6.1 seconds to show its main content to real visitors, and the phone site takes 1.4 seconds to respond to taps.

This playbook fixes that web-to-app path and the basics first, then joins creative to LTV, bids on value, tightens ASO, uses the portfolio for cross-promotion and gives acquisitions and licensing real front doors.

Growth Score

6/10

Biggest Opportunity

Use the portfolio's own traffic and data: send warm web visitors and sibling-app users into the Earn App and new apps with measured paths, before buying more installs.

Biggest Risk

Rewarded apps compete hard with Google Opinion Rewards, JustPlay and many "make money" apps; buying installs that never earn, or confusing pricing, quickly erodes margins and trust.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Point "Start Earning" at the Mode Earn App with a tracked web-to-app path, not a sold-out phone

    Change both "START EARNING" buttons to a tracked Google Play link today.

    High impact First result in 2 weeks
  2. 2

    Show the Mode Earn Club price one way on modephone.com

    Correct the FAQ or the plan section today.

    High impact First result in 1 week
  3. 3

    Get the modemobile.com homepage under 2.5 seconds for real visitors

    Run a PageSpeed trace and list the five heaviest assets.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 15Fill-ins · 5Reconsider · 1
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Mode is hiring a UA analyst to measure "web-to-app and web funnel performance, from landing page to install to first reward". On its own homepage that funnel is broken at the first step: both "START EARNING" buttons send visitors to modephone.com, a phone store, while the homepage itself marks the EarnPhone "Starting at: $99 (Sold Out)". The Mode Earn App, with about 3.5 million Google Play reviews at 4.5 stars, appears only as a footer link. And the path is slow: real visitors wait 6.1 seconds for the homepage's main content, and taps on modephone.com take 1.4 seconds to respond.

    High impactMedium effort First result in 2 weeks Sr. Data Analyst User Acquisi…

    First action

    Change both "START EARNING" buttons to a tracked Google Play link today.

    How to measure it

    Web-to-app installs from modemobile.com

    Now
    –
    Target
    +3x
    By
    60 days

    Steps

    1. 1

      Baseline

      Clicks on both buttons and onward conversions today.

      Sr. Data Analyst - User Acquisition 2 days

    2. 2

      Create links

      MMP links with campaign and placement parameters.

      Sr. User Acquisition Manager 1 day

    3. 3

      Build /earn

      Android and other-device versions.

      Web Developer (Webflow) 1 week

    4. 4

      Deep link

      Open to a first easy reward after install.

      Sr. Native Mobile Engineer 1 week

    5. 5

      Swap buttons

      Header, homepage and footer.

      Web Developer (Webflow) 1 hour

    6. 6

      Dashboard

      Landing page to install to first reward.

      Sr. Data Analyst - User Acquisition 1 week

    7. 7

      Test copy

      Two headlines and two button labels.

      Creative Strategist 2 weeks

    8. 8

      Review

      Weekly with the UA team.

      Director of UA & Growth weekly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Sr. Data Analyst User Acquisition

    Smallest test

    Swap the two buttons to a tracked Play link for one week and compare installs.

    Why it works

    Build one /earn landing page on modemobile.com and point both buttons at it. Android visitors get a Play Store button with an attribution link from the MMP and a deep link that opens straight into a first easy reward; other visitors see the EarnPhone and a reminder to install when on Android. Add the same tracked links to the footer, and measure clicks, installs and first reward by source in the UA team's dashboards.

    Visitors who click "Start Earning" are the warmest traffic Mode gets, and today they are sent away from the app the UA team is paid to grow. A measured path also gives the new analyst a clean first funnel.

    Ready to use

    ChecklistStart Earning funnel list

    [ ] Both START EARNING buttons point to /earn
    [ ] Android: Play button with MMP attribution link
    [ ] Deep link opens a first easy reward
    [ ] Other devices: EarnPhone plus install reminder
    [ ] Footer Mode Earn App link tracked
    [ ] Dashboard: visit, click, install, first reward
    [ ] Page loads main content under 2.5 seconds on a phone

    Risks and how to handle them

    • EarnPhone sales drop

      Keep the phone on /earn and track its clicks separately.

    • iPhone visitors bounce

      Offer an email or SMS reminder to install on Android.

    Evidence

    • HiringSr. Data Analyst - User Acquisition (remote, posted October 9, 2026): owns "UA performance measurement across paid channels (e.g., Meta, Google, TikTok, AppLovin, Unity), including CPI/CAC, ROAS, retention, and payback"; builds "predictive LTV models and cohort curves that let the UA team make bid and budget decisions on early signals"; reconciles MMPs and ad networks; and will "Analyze web-to-app and web funnel performance, from landing page to install to first reward".Source
    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • Google PlayMode Earn App (package us.current.android): rated 4.5 stars with about 3.5 million reviews; earning through games, surveys, music, news, short videos, offers and shopping, redeemed for gift cards or cash. An App Store search for it returns rival rewards apps instead, such as Google Opinion Rewards, JustPlay and Make Money - Earn Easy Cash.Source
    • Chrome UX ReportReal Chrome visitors (28 days to October 20, 2026): the modemobile.com homepage shows its main content after 6.1 seconds at the 75th percentile (Google's "good" line is 2.5 seconds) and responds to taps in 211 ms; on modephone.com, where "Start Earning" leads, taps take 1,372 ms to respond (good is under 200 ms).Source
  • 02

    On modephone.com the Mode Earn Club is "starting at $4.99/month*" in one section and "for just $4.99/week*" in the FAQ. A price shown two ways on the same page makes buyers hesitate and creates avoidable support tickets and refund requests.

    High impactLow effort First result in 1 week Sr. Product Manager Monetizat…

    First action

    Correct the FAQ or the plan section today.

    How to measure it

    Club refund requests

    Now
    –
    Target
    -20%
    By
    60 days

    Steps

    1. 1

      Confirm price

      With finance.

      Sr. Product Manager - Monetization 1 hour

    2. 2

      Fix copy

      Page and FAQ.

      Web Developer (Webflow) 1 hour

    3. 3

      Check checkout

      Same wording.

      Sr. Product Manager - Monetization 1 hour

    4. 4

      Help centre

      Update articles.

      Customer Support Lead 1 day

    5. 5

      Plan summary

      Next to buttons.

      Web Developer (Webflow) 1 day

    6. 6

      Measure

      Conversion and refunds.

      Sr. Data Analyst - User Acquisition monthly

    First result
    1 week
    Cost
    $0
    Owner
    Sr. Product Manager Monetization

    Smallest test

    Fix the FAQ line today.

    Why it works

    Confirm the current price and billing period, use one phrasing everywhere on the page, the checkout and the help centre, and add a one-line plan summary next to every "Start Risk Free" button.

    Clear pricing raises checkout conversion and lowers refund and chargeback rates, which matter for payment processing.

    Risks and how to handle them

    • Other pages repeat the old wording

      Search the site and help centre for every price mention.

    Evidence

    • EarnPhone sitemodephone.com (Shopify): "The Mode Earn Phone is brought to you by the makers of the Mode Earn App formerly known as Current Rewards app"; 16 earning "modes"; the Mode Earn Club is priced "starting at $4.99/month*" in one section and "for just $4.99/week*" in the FAQ on the same page; its help links point to helpdesk.modemobile.com, while modemobile.com's Support link goes to currentmobilesupport.zendesk.com.Source
  • 03

    Real Chrome visitors wait 6.1 seconds at the 75th percentile for the homepage's main content, well past Google's 2.5-second "good" line. The page carries investor, media, phone, licensing and press sections, most of it images.

    High impactMedium effort First result in 1 month Web Developer

    First action

    Run a PageSpeed trace and list the five heaviest assets.

    How to measure it

    Homepage LCP

    Now
    –
    Target
    Under 2.5 s
    By
    60 days

    Steps

    1. 1

      Trace

      PageSpeed and WebPageTest.

      Web Developer (Webflow) 1 day

    2. 2

      Images

      Modern formats and sizes.

      Web Developer (Webflow) 2 days

    3. 3

      Lazy-load

      Below-the-fold sections.

      Web Developer (Webflow) 1 day

    4. 4

      Defer scripts

      Chat and consent.

      Web Developer (Webflow) 1 day

    5. 5

      Re-test

      Lab and field.

      Web Developer (Webflow) 1 week

    6. 6

      Budget

      Size rules for new sections.

      Web Developer (Webflow) ongoing

    First result
    1 month
    Cost
    Staff time
    Owner
    Web Developer (Webflow)

    Smallest test

    Compress the hero image and re-test.

    Why it works

    Find the largest element in a PageSpeed trace, compress and resize the hero and section images, load below-the-fold sections lazily, and defer the chat and consent scripts until after the first paint.

    Every second lost on the first screen cuts clicks on "Start Earning" and the acquisitions form.

    Risks and how to handle them

    • Design changes

      Keep the layout, shrink the files.

    Evidence

    • Chrome UX ReportReal Chrome visitors (28 days to October 20, 2026): the modemobile.com homepage shows its main content after 6.1 seconds at the 75th percentile (Google's "good" line is 2.5 seconds) and responds to taps in 211 ms; on modephone.com, where "Start Earning" leads, taps take 1,372 ms to respond (good is under 200 ms).Source
    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
  • 04

    Real visitors to modephone.com wait 1.4 seconds for the page to respond to a tap, seven times Google's 200 ms "good" line. That is the page where "Start Earning" sends people and where they choose a phone or a club plan.

    High impactMedium effort First result in 1 month Ecommerce Manager

    First action

    Record a performance profile of a "Start Risk Free" tap.

    How to measure it

    modephone.com INP

    Now
    –
    Target
    Under 200 ms
    By
    60 days

    Steps

    1. 1

      Profile

      Long tasks on tap.

      Web Developer (Webflow) 1 day

    2. 2

      Audit apps

      Unused Shopify apps.

      Ecommerce Manager (modephone.com) 2 days

    3. 3

      Remove duplicates

      Tracking scripts.

      Web Developer (Webflow) 2 days

    4. 4

      Lighter carousel

      Replace scripts.

      Web Developer (Webflow) 1 week

    5. 5

      Test on Android

      Mid-range phone.

      Web Developer (Webflow) 1 day

    6. 6

      Monitor

      Field data monthly.

      Sr. Data Analyst - User Acquisition monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Ecommerce Manager (modephone.com)

    Smallest test

    Remove one unused app and re-measure.

    Why it works

    Profile the theme for long tasks, remove unused Shopify apps and duplicate tracking, replace the carousel scripts with lighter ones, and test the "Start Risk Free" and FAQ interactions on a mid-range Android phone.

    A page that freezes when tapped loses buyers at the moment of decision, especially on the budget Android phones the audience uses.

    Risks and how to handle them

    • Apps needed by other teams

      Check owners before removing.

    Evidence

    • Chrome UX ReportReal Chrome visitors (28 days to October 20, 2026): the modemobile.com homepage shows its main content after 6.1 seconds at the 75th percentile (Google's "good" line is 2.5 seconds) and responds to taps in 211 ms; on modephone.com, where "Start Earning" leads, taps take 1,372 ms to respond (good is under 200 ms).Source
    • EarnPhone sitemodephone.com (Shopify): "The Mode Earn Phone is brought to you by the makers of the Mode Earn App formerly known as Current Rewards app"; 16 earning "modes"; the Mode Earn Club is priced "starting at $4.99/month*" in one section and "for just $4.99/week*" in the FAQ on the same page; its help links point to helpdesk.modemobile.com, while modemobile.com's Support link goes to currentmobilesupport.zendesk.com.Source
  • 05

    The homepage section about the app portfolio names no apps, though Mode now runs NGL (100M+ monthly users, 4.8 stars from 389,455 App Store ratings), the Mode Earn App and a utility suite, and asks app owners to "Sell us your app".

    Medium impactLow effort First result in 2 weeks Head of Corporate Development

    First action

    Pick the apps to show and their public ratings.

    How to measure it

    Seller inquiries

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Pick apps

      Those Mode is happy to name.

      Head of Corporate Development 1 day

    2. 2

      Gather numbers

      Ratings and users.

      Sr. Data Analyst - User Acquisition 1 day

    3. 3

      Design cards

      Icon, rating, link.

      Web Developer (Webflow) 2 days

    4. 4

      Publish

      Homepage section.

      Web Developer (Webflow) 1 day

    5. 5

      Track

      Store clicks and form starts.

      Sr. Data Analyst - User Acquisition 1 week

    6. 6

      Update

      Monthly.

      Web Developer (Webflow) monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Corporate Development

    Smallest test

    Add NGL and the Mode Earn App cards this week.

    Why it works

    Show each app with its icon, category, rating and a store link, plus portfolio totals; put the "Sell us your app" pitch next to that proof.

    App sellers and partners judge an acquirer by its portfolio, and users find the apps they already like.

    Risks and how to handle them

    • Brands wish to stay separate

      Show only the apps cleared for it.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • HiringGeneral Manager and Chief of Network Effects & Growth, NGL (posted July 27, 2026): NGL is "a viral Gen-Z social platform with 100+ million monthly active users" that "Recently joined Mode's rocket-fuel portfolio"; it "already generates mid-eight-figure annual revenue, with headroom to grow profitability through subscriptions, ads, global expansion, and new formats"; the brief is to "Keep the app's authenticity intact as we expand globally".Source
    • App StoreNGL: ask me anything (NGL Labs LLC) is rated 4.8 stars from 389,455 ratings on the US App Store; ngl.link opens with prompts such as "ask me anything" and "send me your confessions" and a "Download the app!" button.Source
    • Google PlayMode Earn App (package us.current.android): rated 4.5 stars with about 3.5 million reviews; earning through games, surveys, music, news, short videos, offers and shopping, redeemed for gift cards or cash. An App Store search for it returns rival rewards apps instead, such as Google Opinion Rewards, JustPlay and Make Money - Earn Easy Cash.Source
  • 06

    The homepage title is only "Mode Mobile", there is no meta description, every image has empty alt text, /sitemap.xml is not found and robots.txt is empty.

    Medium impactLow effort First result in 2 weeks Web Developer

    First action

    Turn on the Webflow sitemap.

    How to measure it

    Search clicks

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Titles

      Every page.

      Web Developer (Webflow) 2 hours

    2. 2

      Descriptions

      Every page.

      Web Developer (Webflow) 2 hours

    3. 3

      Sitemap

      Enable and submit.

      Web Developer (Webflow) 1 hour

    4. 4

      Robots

      Reference sitemap.

      Web Developer (Webflow) 15 minutes

    5. 5

      Alt text

      All images.

      Web Developer (Webflow) 2 hours

    6. 6

      Search Console

      Monitor.

      Web Developer (Webflow) monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web Developer (Webflow)

    Smallest test

    Enable the sitemap today.

    Why it works

    Write titles and descriptions for each page, publish the Webflow sitemap and reference it in robots.txt, and add alt text to every image.

    It costs a day and helps people searching for Mode, EarnOS or app acquisition find the right page.

    Risks and how to handle them

    • Low search volume

      Still cheap and lasting.

    Evidence

    • Your websiteSearch basics: the homepage title is just "Mode Mobile" with no meta description (only a social preview description); every image has empty alt text; /sitemap.xml returns not found and robots.txt is empty.Source

This quarter 9

The core plays for the next three months.

  • 07

    The Creative Strategist must ship 15-20 new concepts a week with 4-5 variations each, and the UA analyst builds predictive LTV and cohort curves by creative. Without a consistent naming scheme, the two cannot be joined.

    High impactMedium effort First result in 1 quarter Creative Strategist

    First action

    Write the naming scheme and apply it to this week's ads.

    How to measure it

    Spend on high-value creatives

    Now
    –
    Target
    60%
    By
    2 quarters

    Steps

    1. 1

      Taxonomy

      Five fields.

      Creative Strategist 1 week

    2. 2

      Naming

      All new ads.

      Sr. User Acquisition Manager ongoing

    3. 3

      Join data

      To MMP cohorts.

      Sr. Data Analyst - User Acquisition 2 weeks

    4. 4

      Weekly review

      Hooks by value.

      Director of UA & Growth weekly

    5. 5

      Brief from results

      Next concepts.

      Creative Strategist weekly

    6. 6

      Retire losers

      Low-value hooks.

      Sr. User Acquisition Manager weekly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Creative Strategist

    Smallest test

    Tag one week of ads and compare hooks.

    Why it works

    Agree a creative taxonomy (hook, format, offer, persona, length) embedded in every ad name, join it to MMP cohorts, and review weekly which hooks bring users who reach first reward and day-7 retention.

    Rewarded apps attract many low-value installs; judging creatives on later value stops budget flowing to the wrong hooks.

    Risks and how to handle them

    • Small samples

      Group by hook, not single ads.

    Evidence

    • HiringCreative Strategist (remote, posted August 5, 2026) owns creative for the Rewarded / Earn Apps vertical, "targeting 15-20 net-new concepts per week with 4-5 variations each", turning performance data into briefs for in-house producers and contractors.Source
    • HiringSr. Data Analyst - User Acquisition (remote, posted October 9, 2026): owns "UA performance measurement across paid channels (e.g., Meta, Google, TikTok, AppLovin, Unity), including CPI/CAC, ROAS, retention, and payback"; builds "predictive LTV models and cohort curves that let the UA team make bid and budget decisions on early signals"; reconciles MMPs and ad networks; and will "Analyze web-to-app and web funnel performance, from landing page to install to first reward".Source
    • HiringSr. User Acquisition Manager (remote, posted July 31, 2026) for the Rewarded Traffic vertical, "working alongside our current UA Manager on the Mode Earn App, and supporting new rewarded app launches"; must balance "user-side acquisition economics (CPI/CPA, Net ROAS, payback) against network-side health (partner yield, fill rate, advertiser demand)". Reports to the Director of UA & Growth.Source
  • 08

    The UA analyst is to let the team make "bid and budget decisions on early signals", and the rewarded vertical earns from both advertisers and offers. Early events such as first reward and first offer completion predict value.

    High impactHigh effort First result in 1 quarter Sr. Data Analyst User Acquisi…

    First action

    Correlate day-3 events with day-60 revenue for last quarter's cohorts.

    How to measure it

    Net ROAS

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Find signals

      Day-3 events.

      Sr. Data Analyst - User Acquisition 2 weeks

    2. 2

      Build model

      Two-sided value.

      Sr. Data Analyst - User Acquisition 1 month

    3. 3

      Send values

      To networks.

      Sr. User Acquisition Manager 2 weeks

    4. 4

      Test

      Value vs install bidding.

      Sr. User Acquisition Manager 1 month

    5. 5

      Budget rules

      By predicted payback.

      Director of UA & Growth 2 weeks

    6. 6

      Recalibrate

      Monthly.

      Sr. Data Analyst - User Acquisition monthly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Sr. Data Analyst User Acquisition

    Smallest test

    Run value bidding on one Meta campaign.

    Why it works

    Build a day-3 value model combining ad revenue and offer revenue, send predicted value to ad networks as a conversion value, and move budgets to campaigns with the best predicted payback.

    Bidding on value instead of installs cuts spend on users who never earn or generate revenue.

    Risks and how to handle them

    • Model drift

      Monthly recalibration.

    Evidence

    • HiringSr. Data Analyst - User Acquisition (remote, posted October 9, 2026): owns "UA performance measurement across paid channels (e.g., Meta, Google, TikTok, AppLovin, Unity), including CPI/CAC, ROAS, retention, and payback"; builds "predictive LTV models and cohort curves that let the UA team make bid and budget decisions on early signals"; reconciles MMPs and ad networks; and will "Analyze web-to-app and web funnel performance, from landing page to install to first reward".Source
    • HiringSr. User Acquisition Manager (remote, posted July 31, 2026) for the Rewarded Traffic vertical, "working alongside our current UA Manager on the Mode Earn App, and supporting new rewarded app launches"; must balance "user-side acquisition economics (CPI/CPA, Net ROAS, payback) against network-side health (partner yield, fill rate, advertiser demand)". Reports to the Director of UA & Growth.Source
    • Google PlayMode Earn App (package us.current.android): rated 4.5 stars with about 3.5 million reviews; earning through games, surveys, music, news, short videos, offers and shopping, redeemed for gift cards or cash. An App Store search for it returns rival rewards apps instead, such as Google Opinion Rewards, JustPlay and Make Money - Earn Easy Cash.Source
  • 09

    The UA Manager will own ASO for a utility suite that includes both "Cleaner" and "Smart & Easy Cleaner". Two apps with the same job can bid against each other in search ads and split ratings.

    High impactMedium effort First result in 1 quarter User Acquisition Manager

    First action

    Export keyword rankings and search-ad bids for both apps.

    How to measure it

    Cleaner CPI

    Now
    –
    Target
    -15%
    By
    2 quarters

    Steps

    1. 1

      Keyword map

      Both apps.

      User Acquisition Manager 1 week

    2. 2

      Overlap

      Shared keywords and bids.

      User Acquisition Manager 1 week

    3. 3

      Positioning

      Distinct jobs or merge.

      General Manager - Upcoming Apps Portfolio 2 weeks

    4. 4

      Listing tests

      Screenshots and titles.

      User Acquisition Manager 1 month

    5. 5

      Bid rules

      No self-bidding.

      User Acquisition Manager 1 week

    6. 6

      Measure

      CPI and ratings.

      Sr. Data Analyst - User Acquisition monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    User Acquisition Manager

    Smallest test

    Stop one shared search-ad keyword for two weeks.

    Why it works

    Map the keywords each app ranks and bids on, set one primary keyword set per app, and test consolidating or repositioning the weaker app, as the Upcoming Apps GM does for acquired apps.

    Removing self-competition lowers cost per install and focuses reviews on one listing.

    Risks and how to handle them

    • Merging loses users

      Migrate with an in-app prompt first.

    Evidence

    • HiringUser Acquisition Manager (remote, posted September 3, 2026) for the utility app suite, "Cleaner, AppLock, our soon-to-be-acquired VPN app, QR Code Scanner, Smart & Easy Cleaner, and others", across Meta, Google UAC, TikTok, programmatic DSPs and rewarded ad networks; will "Own or heavily inform ASO strategy for the utility suite - keyword strategy, store listing optimization".Source
    • HiringGeneral Manager - Upcoming Apps Portfolio (posted September 2, 2026): owns acquired apps "primarily generating $500,000 or less in annual EBITDA", deciding for each whether to "grow, maintain, reposition, consolidate, or prepare for graduation into Mode's Emerging Apps Portfolio". The post says Mode has facilitated "over $150M in earnings and savings" and "attracted over 40 million users across 170 countries".Source
  • 10

    The VPN mandate includes "a free ad-supported tier" for users who never subscribe, and Mode already runs rewarded ad networks and monetization teams.

    High impactHigh effort First result in 2 quarters Staff Product Manager VPN

    First action

    Model revenue per free user from rewarded ad yields.

    How to measure it

    Free-tier ARPU

    Now
    –
    Target
    Above cost to serve
    By
    2 quarters

    Steps

    1. 1

      Model

      Yields and server cost.

      Sr. Product Manager - Monetization 2 weeks

    2. 2

      Design

      Session limits and prompts.

      Staff Product Manager - VPN 1 month

    3. 3

      Build

      Ad unlock.

      Sr. Mobile Engineer 1 month

    4. 4

      Test

      One country.

      Staff Product Manager - VPN 1 month

    5. 5

      Measure

      ARPU and upgrades.

      Sr. Data Analyst - User Acquisition monthly

    6. 6

      Scale

      More countries.

      Staff Product Manager - VPN 1 quarter

    First result
    2 quarters
    Cost
    Engineering and server costs
    Owner
    Staff Product Manager VPN

    Smallest test

    Test in one country.

    Why it works

    Offer free sessions unlocked by watching a rewarded ad, with clear upgrade prompts when users hit limits; measure ad revenue and conversion to paid against a holdout.

    Rewarded access monetizes non-payers and feeds the subscription funnel without discounting it.

    Risks and how to handle them

    • Cannibalizes subscriptions

      Cap free use and keep premium speeds paid.

    Evidence

    • HiringStaff Product Manager - VPN (posted September 22, 2026): a consumer VPN joining Mode as its own business unit, "a highly rated, established app with a global user base across both iOS and Android, and a subscription business generating eight figures in annual revenue". The mandate: "sharper paywalls, better pricing and packaging, stronger trial conversion" and "a free ad-supported tier that expands the top of the funnel and monetizes the users who will never pay a subscription". A General Manager, Consumer Utility Apps is also being hired.Source
    • HiringSr. User Acquisition Manager (remote, posted July 31, 2026) for the Rewarded Traffic vertical, "working alongside our current UA Manager on the Mode Earn App, and supporting new rewarded app launches"; must balance "user-side acquisition economics (CPI/CPA, Net ROAS, payback) against network-side health (partner yield, fill rate, advertiser demand)". Reports to the Director of UA & Growth.Source
    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
  • 11

    The VPN's Staff PM is asked for "sharper paywalls, better pricing and packaging, stronger trial conversion" and to set up the experimentation foundation.

    High impactMedium effort First result in 1 quarter Staff Product Manager VPN

    First action

    Write the first five test hypotheses.

    How to measure it

    Trial-to-paid

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Baseline

      Current funnel.

      Sr. Data Analyst - User Acquisition 1 week

    2. 2

      Hypotheses

      Five tests.

      Staff Product Manager - VPN 1 week

    3. 3

      Tooling

      Remote paywall config.

      Sr. Mobile Engineer 2 weeks

    4. 4

      Run

      Fortnightly.

      Staff Product Manager - VPN ongoing

    5. 5

      Log

      Shared results.

      Staff Product Manager - VPN ongoing

    6. 6

      Price review

      Quarterly.

      General Manager, Consumer Utility Apps quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Staff Product Manager VPN

    Smallest test

    Test a 7-day vs 3-day trial.

    Why it works

    Run one paywall test a fortnight: trial length, annual vs monthly emphasis, a family plan and localized prices, with a shared results log.

    Paywall and price tests are the fastest revenue levers in subscription apps.

    Risks and how to handle them

    • Short-term wins hurt retention

      Measure renewal, not just trial starts.

    Evidence

    • HiringStaff Product Manager - VPN (posted September 22, 2026): a consumer VPN joining Mode as its own business unit, "a highly rated, established app with a global user base across both iOS and Android, and a subscription business generating eight figures in annual revenue". The mandate: "sharper paywalls, better pricing and packaging, stronger trial conversion" and "a free ad-supported tier that expands the top of the funnel and monetizes the users who will never pay a subscription". A General Manager, Consumer Utility Apps is also being hired.Source
    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
  • 12

    NGL's brief names "global expansion" and keeping "authenticity intact". Prompts like "ask me anything" and "send me your confessions" depend on slang that does not translate word for word.

    High impactMedium effort First result in 2 quarters General Manager NGL

    First action

    Rank countries by active users and retention.

    How to measure it

    Localized D30 retention

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Rank markets

      Use and revenue.

      General Manager - NGL 1 week

    2. 2

      Creators

      Local writers.

      General Manager - NGL 1 month

    3. 3

      Prompts

      Native sets.

      General Manager - NGL 1 month

    4. 4

      Pricing

      Local subscription prices.

      Sr. Product Manager - Monetization 2 weeks

    5. 5

      Safety review

      Local moderation.

      Trust & Safety Lead 1 month

    6. 6

      Measure

      Retention and revenue.

      Sr. Data Analyst - User Acquisition monthly

    First result
    2 quarters
    Cost
    Creator fees
    Owner
    General Manager NGL

    Smallest test

    Launch native prompts in one language.

    Why it works

    Rank countries by organic use, write native prompt sets with local creators for the top three languages, localize the subscription offer and price, and measure retention by language.

    Native prompts keep the viral loop working abroad; translated slang kills it.

    Risks and how to handle them

    • Moderation load

      Add local moderation before launch.

    Evidence

    • HiringGeneral Manager and Chief of Network Effects & Growth, NGL (posted July 27, 2026): NGL is "a viral Gen-Z social platform with 100+ million monthly active users" that "Recently joined Mode's rocket-fuel portfolio"; it "already generates mid-eight-figure annual revenue, with headroom to grow profitability through subscriptions, ads, global expansion, and new formats"; the brief is to "Keep the app's authenticity intact as we expand globally".Source
    • App StoreNGL: ask me anything (NGL Labs LLC) is rated 4.8 stars from 389,455 ratings on the US App Store; ngl.link opens with prompts such as "ask me anything" and "send me your confessions" and a "Download the app!" button.Source
  • 13

    The Upcoming Apps GM takes acquired apps "from transition through stabilization, engagement, monetization" and decides whether to grow, consolidate or graduate them. A standard scorecard makes those calls faster.

    High impactMedium effort First result in 1 quarter General Manager Upcoming Apps…

    First action

    Draft the scorecard from the last two acquisitions.

    How to measure it

    Day-100 completion

    Now
    –
    Target
    80%
    By
    2 quarters

    Steps

    1. 1

      Draft

      Checks and thresholds.

      General Manager - Upcoming Apps Portfolio 1 week

    2. 2

      Analytics kit

      Standard events.

      Sr. Data Analyst - User Acquisition 2 weeks

    3. 3

      Monetization kit

      Ad stack swap.

      Sr. Monetization Manager 1 month

    4. 4

      UA kit

      First tests.

      User Acquisition Manager 2 weeks

    5. 5

      Review

      Monthly.

      General Manager - Upcoming Apps Portfolio monthly

    6. 6

      Decide

      Grow, keep, merge, graduate.

      General Manager - Upcoming Apps Portfolio quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    General Manager Upcoming Apps Portfolio

    Smallest test

    Score one recent acquisition.

    Why it works

    Define day 30, 60 and 100 checks (analytics in place, monetization stack swapped, UA tests run, ratings trend, EBITDA) and a graduation threshold, and review every app on the same sheet.

    Consistent integration lets a small team run many apps and spot winners early.

    Risks and how to handle them

    • Kills apps too early

      Give each app the full 100 days.

    Evidence

    • HiringGeneral Manager - Upcoming Apps Portfolio (posted September 2, 2026): owns acquired apps "primarily generating $500,000 or less in annual EBITDA", deciding for each whether to "grow, maintain, reposition, consolidate, or prepare for graduation into Mode's Emerging Apps Portfolio". The post says Mode has facilitated "over $150M in earnings and savings" and "attracted over 40 million users across 170 countries".Source
    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
  • 14

    Mode runs NGL, the Mode Earn App and a utility suite reaching 100M+ monthly users, and its UA team buys installs on Meta, Google and TikTok. Users of one utility app are prime installers of another.

    High impactMedium effort First result in 1 quarter Director of UA & Growth

    First action

    Pick one pair of apps with overlapping audiences.

    How to measure it

    House-ad installs

    Now
    –
    Target
    10% of utility installs
    By
    2 quarters

    Steps

    1. 1

      Pick pairs

      Audience fit.

      Director of UA & Growth 1 week

    2. 2

      Inventory

      Reserve slots.

      Sr. Monetization Manager 2 weeks

    3. 3

      Creatives

      Native house ads.

      Creative Strategist 2 weeks

    4. 4

      Attribution

      Same as paid.

      Sr. Data Analyst - User Acquisition 2 weeks

    5. 5

      Test

      Against ad revenue lost.

      Sr. Monetization Manager 1 month

    6. 6

      Scale

      More pairs.

      Director of UA & Growth 1 quarter

    First result
    1 quarter
    Cost
    Lost ad revenue on reserved slots
    Owner
    Director of UA & Growth

    Smallest test

    Run house ads from Cleaner to the VPN for a month.

    Why it works

    Reserve a share of ad inventory in each app for house ads promoting sibling apps that fit the audience (for example cleaner to VPN), attribute them like paid installs and value them at the paid CPI.

    Cross-promotion turns existing scale into near-free installs and is a classic edge of app portfolios.

    Risks and how to handle them

    • Age-sensitive audiences

      Exclude NGL from earning-app promotion and follow store rules.

    Evidence

    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
    • HiringUser Acquisition Manager (remote, posted September 3, 2026) for the utility app suite, "Cleaner, AppLock, our soon-to-be-acquired VPN app, QR Code Scanner, Smart & Easy Cleaner, and others", across Meta, Google UAC, TikTok, programmatic DSPs and rewarded ad networks; will "Own or heavily inform ASO strategy for the utility suite - keyword strategy, store listing optimization".Source
    • HiringGeneral Manager and Chief of Network Effects & Growth, NGL (posted July 27, 2026): NGL is "a viral Gen-Z social platform with 100+ million monthly active users" that "Recently joined Mode's rocket-fuel portfolio"; it "already generates mid-eight-figure annual revenue, with headroom to grow profitability through subscriptions, ads, global expansion, and new formats"; the brief is to "Keep the app's authenticity intact as we expand globally".Source
  • 15

    modemobile.com's Support link goes to currentmobilesupport.zendesk.com, the old Current Rewards name, while modephone.com links to helpdesk.modemobile.com. Users of the same rewards system get two help centres.

    Medium impactLow effort First result in 1 month Customer Support Lead

    First action

    List articles in both help centres.

    How to measure it

    Tickets per 1,000 users

    Now
    –
    Target
    -15%
    By
    1 quarter

    Steps

    1. 1

      Inventory

      Both centres.

      Customer Support Lead 1 week

    2. 2

      Merge

      Articles.

      Customer Support Lead 2 weeks

    3. 3

      Redirect

      Old domain.

      Web Developer (Webflow) 1 day

    4. 4

      Update links

      Apps and sites.

      Web Developer (Webflow) 1 day

    5. 5

      Search

      Top questions first.

      Customer Support Lead 1 week

    6. 6

      Measure

      Tickets.

      Customer Support Lead monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Customer Support Lead

    Smallest test

    Fix the Support link on modemobile.com.

    Why it works

    Merge into helpdesk.modemobile.com, redirect the old one, and link it from the app, the phone site and the corporate site.

    One place for answers reduces tickets and confusion over the old brand.

    Risks and how to handle them

    • Broken links in old emails

      Keep redirects permanently.

    Evidence

    • EarnPhone sitemodephone.com (Shopify): "The Mode Earn Phone is brought to you by the makers of the Mode Earn App formerly known as Current Rewards app"; 16 earning "modes"; the Mode Earn Club is priced "starting at $4.99/month*" in one section and "for just $4.99/week*" in the FAQ on the same page; its help links point to helpdesk.modemobile.com, while modemobile.com's Support link goes to currentmobilesupport.zendesk.com.Source
    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • Your websiteTeam page: Mode Mobile (originally Current Rewards) was founded in 2017 as a music aggregation app; the team works remotely "in the U.S., Mexico, Argentina, Brazil, Poland, India, and more"; values Accountable, Action-driven, Caring, Curious, Thorough. The careers page is one sentence and a "VIEW OPEN ROLES" button.Source

Big bets 4

Larger plays that can change the trajectory.

  • 16

    Mode says it is expanding EarnOS licensing to "OEM and carrier partners", but the only path is a "Become a partner" Google Form. Carriers and phone makers expect evidence and a proper commercial page.

    High impactHigh effort First result in 4 quarters Head of EarnOS Licensing

    First action

    Pull retention data for EarnPhone vs regular Android users.

    How to measure it

    Licensing meetings

    Now
    –
    Target
    10 a quarter
    By
    4 quarters

    Steps

    1. 1

      Evidence

      Retention and revenue.

      Sr. Data Analyst - User Acquisition 1 month

    2. 2

      Page

      Licensing page.

      Web Developer (Webflow) 2 weeks

    3. 3

      Routing

      Meeting requests.

      Web Developer (Webflow) 1 day

    4. 4

      Collateral

      Deck and integration guide.

      Head of EarnOS Licensing 1 month

    5. 5

      Outreach

      Carriers and OEMs.

      Head of EarnOS Licensing 2 quarters

    6. 6

      Pilot

      One partner.

      Head of EarnOS Licensing 2 quarters

    First result
    4 quarters
    Cost
    Staff time
    Owner
    Head of EarnOS Licensing

    Smallest test

    Publish the page with one chart.

    Why it works

    Publish a licensing page with how EarnOS works, retention and revenue results from the EarnPhone and Earn App, integration steps and a meeting request routed to a named owner.

    A credible partner page shortens enterprise sales cycles and filters serious partners.

    Risks and how to handle them

    • Partners demand proof

      Start with a regional carrier pilot.

    Evidence

    • Your websiteHomepage divisions: Mode Media, "our owned and operated media engine, reaching millions of newsletter subscribers" with a first-party ad network, featuring the Market Munchies newsletter; EarnOS licensing for "OEM and carrier partners"; and Mode Money financial services.Source
    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • Google PlayMode Earn App (package us.current.android): rated 4.5 stars with about 3.5 million reviews; earning through games, surveys, music, news, short videos, offers and shopping, redeemed for gift cards or cash. An App Store search for it returns rival rewards apps instead, such as Google Opinion Rewards, JustPlay and Make Money - Earn Easy Cash.Source
  • 17

    The Sr. UA Manager must balance user acquisition against "partner yield, fill rate, advertiser demand". Today those sit in different tools.

    High impactHigh effort First result in 3 quarters Sr. Monetization Manager

    First action

    List the ten metrics both teams need.

    How to measure it

    Balanced weeks

    Now
    –
    Target
    90%
    By
    3 quarters

    Steps

    1. 1

      Metrics

      Ten shared.

      Sr. Monetization Manager 2 weeks

    2. 2

      Pipelines

      Data engineering.

      Sr. Data Engineer 1 quarter

    3. 3

      Dashboard

      Daily view.

      Sr. Data Analyst - User Acquisition 1 month

    4. 4

      Alerts

      Balance thresholds.

      Sr. Data Analyst - User Acquisition 2 weeks

    5. 5

      Weekly meeting

      UA and monetization.

      Director of UA & Growth weekly

    6. 6

      Iterate

      Quarterly.

      Sr. Monetization Manager quarterly

    First result
    3 quarters
    Cost
    Data engineering time
    Owner
    Sr. Monetization Manager

    Smallest test

    Build the view for one geo.

    Why it works

    Build one daily view of user-side CPI, earnings paid and retention next to partner-side yield, fill and advertiser spend per app and geo, with alerts when the balance tips.

    Rewarded businesses fail when one side grows faster than the other; a shared view lets UA and monetization act together.

    Risks and how to handle them

    • Data mismatches

      Reconcile MMP and network data first.

    Evidence

    • HiringSr. User Acquisition Manager (remote, posted July 31, 2026) for the Rewarded Traffic vertical, "working alongside our current UA Manager on the Mode Earn App, and supporting new rewarded app launches"; must balance "user-side acquisition economics (CPI/CPA, Net ROAS, payback) against network-side health (partner yield, fill rate, advertiser demand)". Reports to the Director of UA & Growth.Source
    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
    • HiringSr. Data Analyst - User Acquisition (remote, posted October 9, 2026): owns "UA performance measurement across paid channels (e.g., Meta, Google, TikTok, AppLovin, Unity), including CPI/CAC, ROAS, retention, and payback"; builds "predictive LTV models and cohort curves that let the UA team make bid and budget decisions on early signals"; reconciles MMPs and ad networks; and will "Analyze web-to-app and web funnel performance, from landing page to install to first reward".Source
  • 18

    Mode grows by acquisition and says it buys "profitable app businesses with $1M+ in revenue", but sellers reach it through a Google Form. Founders compare buyers on speed and clarity.

    High impactMedium effort First result in 2 quarters Head of Corporate Development

    First action

    Write the acquisition criteria and timeline.

    How to measure it

    Qualified submissions

    Now
    –
    Target
    +100%
    By
    3 quarters

    Steps

    1. 1

      Criteria

      Published.

      Head of Corporate Development 1 week

    2. 2

      Page

      Acquisitions page.

      Web Developer (Webflow) 2 weeks

    3. 3

      Fit check

      Form logic.

      Web Developer (Webflow) 2 weeks

    4. 4

      Proof

      Acquired examples.

      Head of Corporate Development 1 month

    5. 5

      Promote

      Founder communities.

      Head of Corporate Development ongoing

    6. 6

      Measure

      Deals sourced.

      Head of Corporate Development quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Head of Corporate Development

    Smallest test

    Replace the form with a criteria page.

    Why it works

    Build an acquisitions page with criteria, a typical timeline, examples of apps acquired and an instant fit check (category, revenue, users, platform) that books a call for qualifying apps.

    A faster, clearer front door brings more and better deal flow for the portfolio team.

    Risks and how to handle them

    • Too many unqualified sellers

      The fit check filters them.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • HiringGeneral Manager - Upcoming Apps Portfolio (posted September 2, 2026): owns acquired apps "primarily generating $500,000 or less in annual EBITDA", deciding for each whether to "grow, maintain, reposition, consolidate, or prepare for graduation into Mode's Emerging Apps Portfolio". The post says Mode has facilitated "over $150M in earnings and savings" and "attracted over 40 million users across 170 countries".Source
    • HiringGeneral Manager and Chief of Network Effects & Growth, NGL (posted July 27, 2026): NGL is "a viral Gen-Z social platform with 100+ million monthly active users" that "Recently joined Mode's rocket-fuel portfolio"; it "already generates mid-eight-figure annual revenue, with headroom to grow profitability through subscriptions, ads, global expansion, and new formats"; the brief is to "Keep the app's authenticity intact as we expand globally".Source
  • 19

    Mode's apps reach 100M+ monthly users, and its boilerplate describes unifying rewards, monetization and data under EarnOS. Without a shared, consented profile, each app treats the same person as a stranger.

    High impactHigh effort First result in 4 quarters Sr. Data Analyst User Acquisi…

    First action

    Estimate overlap between the Earn App and utility app users.

    How to measure it

    Wasted paid installs

    Now
    –
    Target
    -30%
    By
    4 quarters

    Steps

    1. 1

      Overlap study

      Hashed IDs.

      Sr. Data Analyst - User Acquisition 1 month

    2. 2

      Privacy design

      Consent flows.

      Legal 1 quarter

    3. 3

      Build profile

      Data platform.

      Sr. Data Engineer 2 quarters

    4. 4

      Suppression

      Ad audiences.

      Sr. User Acquisition Manager 1 month

    5. 5

      Cross-sell

      In-app offers.

      Director of UA & Growth 1 quarter

    6. 6

      Measure

      Savings and revenue.

      Sr. Data Analyst - User Acquisition quarterly

    First result
    4 quarters
    Cost
    Data platform cost
    Owner
    Sr. Data Analyst User Acquisition

    Smallest test

    Run the overlap study.

    Why it works

    Build an opt-in shared profile (with clear privacy notices) used for cross-app offers, ad frequency caps and suppressing paid ads to existing users.

    Not paying to reacquire existing users and capping ad fatigue lift margins across every app.

    Risks and how to handle them

    • Privacy expectations

      Opt-in only, reviewed by counsel in each market.

    Evidence

    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • Your websiteHomepage divisions: Mode Media, "our owned and operated media engine, reaching millions of newsletter subscribers" with a first-party ad network, featuring the Market Munchies newsletter; EarnOS licensing for "OEM and carrier partners"; and Mode Money financial services.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Rewards apps compete on trust: users want proof that points turn into gift cards and cash. Mode cites $150M+ in earnings and savings in job posts and "$1,000,000,000+ in combined earnings and estimated savings" on its homepage.

    Medium impactMedium effort First result in 1 quarter Sr. Product Manager Monetizat…

    First action

    Pull last quarter's redemptions by type.

    How to measure it

    Listing conversion

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Pull data

      Redemptions.

      Sr. Data Analyst - User Acquisition 2 weeks

    2. 2

      Review

      Finance and legal.

      Legal 2 weeks

    3. 3

      Design

      Report page.

      Web Developer (Webflow) 1 week

    4. 4

      Publish

      Quarterly.

      Sr. Product Manager - Monetization quarterly

    5. 5

      Use in ads

      Proof points.

      Creative Strategist ongoing

    6. 6

      Measure

      Listing conversion.

      User Acquisition Manager monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Sr. Product Manager Monetization

    Smallest test

    Publish one chart of median time to first redemption.

    Why it works

    Publish a quarterly report of rewards actually redeemed (gift cards and cash) with median time to first redemption and top reward types, clearly separating paid-out earnings from estimated savings.

    Transparent payout data builds trust in store listings and ads and answers the first question new users ask.

    Risks and how to handle them

    • Numbers misread

      Define every figure on the page.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
    • HiringGeneral Manager - Upcoming Apps Portfolio (posted September 2, 2026): owns acquired apps "primarily generating $500,000 or less in annual EBITDA", deciding for each whether to "grow, maintain, reposition, consolidate, or prepare for graduation into Mode's Emerging Apps Portfolio". The post says Mode has facilitated "over $150M in earnings and savings" and "attracted over 40 million users across 170 countries".Source
    • Google PlayMode Earn App (package us.current.android): rated 4.5 stars with about 3.5 million reviews; earning through games, surveys, music, news, short videos, offers and shopping, redeemed for gift cards or cash. An App Store search for it returns rival rewards apps instead, such as Google Opinion Rewards, JustPlay and Make Money - Earn Easy Cash.Source
  • 21

    Mode Media reaches "millions of newsletter subscribers" with a first-party ad network, and the creative team needs 15-20 new concepts a week.

    Medium impactLow effort First result in 1 month Creative Strategist

    First action

    Run five subject-line hooks next week.

    How to measure it

    Concepts beating control

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Pick hooks

      Five a week.

      Creative Strategist weekly

    2. 2

      Run tests

      Newsletter units.

      Marketing Ad Operations weekly

    3. 3

      Read results

      Clicks.

      Sr. Data Analyst - User Acquisition weekly

    4. 4

      Brief video

      From winners.

      Creative Strategist weekly

    5. 5

      Compare

      Paid performance.

      Sr. User Acquisition Manager monthly

    6. 6

      Adjust

      Monthly.

      Creative Strategist monthly

    First result
    1 month
    Cost
    $0
    Owner
    Creative Strategist

    Smallest test

    Test five hooks.

    Why it works

    Run new hooks as subject lines and newsletter units first, keep the top performers, and brief paid video from the winners.

    Owned channels give cheap, fast reads on which messages pull, before spending on video production.

    Risks and how to handle them

    • Different audiences

      Use only as a first filter.

    Evidence

    • Your websiteHomepage divisions: Mode Media, "our owned and operated media engine, reaching millions of newsletter subscribers" with a first-party ad network, featuring the Market Munchies newsletter; EarnOS licensing for "OEM and carrier partners"; and Mode Money financial services.Source
    • HiringCreative Strategist (remote, posted August 5, 2026) owns creative for the Rewarded / Earn Apps vertical, "targeting 15-20 net-new concepts per week with 4-5 variations each", turning performance data into briefs for in-house producers and contractors.Source
  • 22

    Mode is hiring 25 remote roles across UA, monetization, engineering and new business units, and its team spans the US, Mexico, Argentina, Brazil, Poland and India. The careers page is one sentence and a button.

    Medium impactLow effort First result in 1 month Talent Acquisition

    First action

    Add open roles by team to the careers page.

    How to measure it

    Applicants per role

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Content

      Units and ways of working.

      Talent Acquisition 1 week

    2. 2

      Stories

      Three employees.

      Talent Acquisition 2 weeks

    3. 3

      Job feed

      From Greenhouse.

      Web Developer (Webflow) 1 week

    4. 4

      Publish

      Careers page.

      Web Developer (Webflow) 1 day

    5. 5

      Promote

      LinkedIn.

      Talent Acquisition ongoing

    6. 6

      Measure

      Applicants.

      Talent Acquisition monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Talent Acquisition

    Smallest test

    Embed the job list this week.

    Why it works

    Show the business units (NGL, VPN, utility apps, Earn), how remote work runs, the values from the team page and open roles by team, with short employee notes.

    Faster hiring for UA and monetization roles speeds every growth plan in this playbook.

    Risks and how to handle them

    • Out-of-date roles

      Pull from Greenhouse automatically.

    Evidence

    • Your websiteTeam page: Mode Mobile (originally Current Rewards) was founded in 2017 as a music aggregation app; the team works remotely "in the U.S., Mexico, Argentina, Brazil, Poland, India, and more"; values Accountable, Action-driven, Caring, Curious, Thorough. The careers page is one sentence and a "VIEW OPEN ROLES" button.Source
    • HiringThe Greenhouse board lists 25 open roles on October 22, 2026, all remote: user acquisition, creative, four monetization roles (Ad Monetization Manager, Sr. Monetization Manager, Sr. Product Manager - Monetization, Sr. Data Analyst - Monetization), mobile and backend engineers, and an AI Data Partnerships referral program for introductions to "U.S.-based companies". The boilerplate says the portfolio "reaches 100M+ monthly active users" and cites Deloitte's 2023 Technology Fast 500.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Mode Mobile did not commission, review or endorse it, and Programmable is not affiliated with Mode Mobile. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Mode Mobile runs its business.

Something wrong, or do you represent Mode Mobile? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Tracked web-to-app path, one Earn Club price, homepage speed, phone-site responsiveness, named portfolio and search basics.

  2. Days 31 to 6011 ideas

    Creative taxonomy, value bidding, cleaner ASO, the VPN free tier and paywall tests, NGL localization, the integration scorecard, house ads and one help centre; newsletter hook tests and the careers page.

  3. Days 61 to 905 ideas

    Commit to the big bets: EarnOS licensing page, rewarded network dashboard, acquisitions engine and a consented shared profile; start the payouts report.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value earning gift cards and cash for everyday phone use. The most cited problem: unclear pricing and earning rates.

  • Many ways to earn: games, surveys, music, news, videos
  • Slow time to first redemption
  • In their words: “earn money”

Market

Competitive landscape

4 competitors compared: Google Opinion Rewards, JustPlay, Make Money - Earn Easy Cash and Poll Pay.

  • Gap to exploit: Transparent payout data in the rewards category
  • Google Opinion Rewards: Few ways to earn
  • JustPlay: Single activity

Hiring signals

Mode Mobile is building a shared growth machine for a portfolio of apps.

  • Sr. Data Analyst - User Acquisition: Web-to-app funnels and predictive LTV. Ideas 1, 7, 8.
  • User Acquisition Manager: Utility suite UA and ASO. Ideas 9, 14.
  • Sr. User Acquisition Manager: Rewarded traffic and two-sided balance. Ideas 1, 8, 17.

From the team that wrote this playbook

All products
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  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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