Mode is hiring a UA analyst to measure "web-to-app and web funnel performance, from landing page to install to first reward". On its own homepage that funnel is broken at the first step: both "START EARNING" buttons send visitors to modephone.com, a phone store, while the homepage itself marks the EarnPhone "Starting at: $99 (Sold Out)". The Mode Earn App, with about 3.5 million Google Play reviews at 4.5 stars, appears only as a footer link. And the path is slow: real visitors wait 6.1 seconds for the homepage's main content, and taps on modephone.com take 1.4 seconds to respond.
First action
Change both "START EARNING" buttons to a tracked Google Play link today.
How to measure it
Web-to-app installs from modemobile.com
- Now
- –
- Target
- +3x
- By
- 60 days
Steps
Baseline
Clicks on both buttons and onward conversions today.
Sr. Data Analyst - User Acquisition 2 days
Create links
MMP links with campaign and placement parameters.
Sr. User Acquisition Manager 1 day
Build /earn
Android and other-device versions.
Web Developer (Webflow) 1 week
Deep link
Open to a first easy reward after install.
Sr. Native Mobile Engineer 1 week
Swap buttons
Header, homepage and footer.
Web Developer (Webflow) 1 hour
Dashboard
Landing page to install to first reward.
Sr. Data Analyst - User Acquisition 1 week
Test copy
Two headlines and two button labels.
Creative Strategist 2 weeks
Review
Weekly with the UA team.
Director of UA & Growth weekly
Why it works
Build one /earn landing page on modemobile.com and point both buttons at it. Android visitors get a Play Store button with an attribution link from the MMP and a deep link that opens straight into a first easy reward; other visitors see the EarnPhone and a reminder to install when on Android. Add the same tracked links to the footer, and measure clicks, installs and first reward by source in the UA team's dashboards.
Visitors who click "Start Earning" are the warmest traffic Mode gets, and today they are sent away from the app the UA team is paid to grow. A measured path also gives the new analyst a clean first funnel.
Ready to use
ChecklistStart Earning funnel list
[ ] Both START EARNING buttons point to /earn [ ] Android: Play button with MMP attribution link [ ] Deep link opens a first easy reward [ ] Other devices: EarnPhone plus install reminder [ ] Footer Mode Earn App link tracked [ ] Dashboard: visit, click, install, first reward [ ] Page loads main content under 2.5 seconds on a phone
Risks and how to handle them
EarnPhone sales drop
Keep the phone on /earn and track its clicks separately.
iPhone visitors bounce
Offer an email or SMS reminder to install on Android.
Evidence
- HiringSr. Data Analyst - User Acquisition (remote, posted October 9, 2026): owns "UA performance measurement across paid channels (e.g., Meta, Google, TikTok, AppLovin, Unity), including CPI/CAC, ROAS, retention, and payback"; builds "predictive LTV models and cohort curves that let the UA team make bid and budget decisions on early signals"; reconciles MMPs and ad networks; and will "Analyze web-to-app and web funnel performance, from landing page to install to first reward".Source
- Your websiteHomepage (checked October 22, 2026): both "START EARNING" buttons go to modephone.com; the EarnPhone section says "Starting at: $99 (Sold Out)"; the "A Growing Portfolio of Mobile Apps" section names no apps; the Mode Earn App appears only as a footer link to Google Play; app sellers and partners are sent to Google Forms; "$1,000,000,000+ in combined earnings and estimated savings.*".Source
- Google PlayMode Earn App (package us.current.android): rated 4.5 stars with about 3.5 million reviews; earning through games, surveys, music, news, short videos, offers and shopping, redeemed for gift cards or cash. An App Store search for it returns rival rewards apps instead, such as Google Opinion Rewards, JustPlay and Make Money - Earn Easy Cash.Source
- Chrome UX ReportReal Chrome visitors (28 days to October 20, 2026): the modemobile.com homepage shows its main content after 6.1 seconds at the 75th percentile (Google's "good" line is 2.5 seconds) and responds to taps in 211 ms; on modephone.com, where "Start Earning" leads, taps take 1,372 ms to respond (good is under 200 ms).Source