NUFACE growth playbook

Rewrite the page around the questions buyers ask before choosing a device: which device for which area (TRINITY+, MINI+, FIX, NUBODY), how often and for how long, why the gel activator matters and how often to reorder, results timeline, safety with fillers, Botox and implants (linking the October 6 guide), charging and care, warranty, returns and FSA/HSA. Mark it up as FAQPage, link it from the footer next to the Help Center and from each device page, and send the Gorgias help center's top questions to the same answers.

Device buyers need reassurance more than discounts. Clear answers on the page Google already lists remove doubts before checkout, cut "which device?" tickets to client services, and give AI assistants accurate text to quote when people ask about NUFACE.

[ ] Theme sample text removed
[ ] Which device for which area (TRINITY+, MINI+, FIX, NUBODY)
[ ] How often and how long
[ ] Why gel, and how often to reorder
[ ] Results timeline
[ ] Fillers, Botox, implants (link the safety guide)
[ ] Charging and care
[ ] 60-day returns, 2-year warranty, US only
[ ] FSA/HSA with Flex
[ ] FAQPage schema, footer and device-page links

• Claims go beyond the clearance

  Regulatory reviews each answer before publishing.

• Two places drift apart

  Keep one source and copy it to the help center.

• Your websiteDevice FAQs page (/pages/device-faqs, checked October 20, 2026), titled "NuFACE Device FAQs: Care, How to, Results, and More" and listed in the sitemap: it shows the Shopify theme's sample text instead of device answers. It opens "Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store."; "How Can I Choose The Right Size For Me?" answers "Habitat has created a universal sizing system ... refer to our Size Guide"; "Which Payment Methods Do You Accept?" answers "Habitat accepts ..."; "How Do I Set Up A Subscription Order?" answers with dispatch times; returns talk about overseas customers. Nothing on the page is about microcurrent devices. The footer links a separate Help Center on Gorgias.Source
• Your websiteReturns & Warranty page: devices, activators and skincare may be returned within 60 days; "all Attachments, Accessories, Refreshed (refurbished) devices, and items from the Last Chance Collection are final sale"; a two-year warranty on new devices; US addresses only; price adjustments within 10 days; orders can be changed for 59 minutes; warranty replacements take 15 business days; every return needs a Return Authorization number.Source
• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source

Turn the block into a true comparison: price, treatment time, face areas, red light, attachments, travel size, FSA/HSA eligibility, with ticks only where they apply and a "best for" line per device. Keep the quiz link for people who still are not sure.

A clear side-by-side helps buyers pick and trade up, and makes the higher price of TRINITY+ easier to justify.

• Shoppers drop to the cheapest device

  Show the per-use cost and the attachments TRINITY+ includes.

• Your websiteHomepage "Find your device fit": TRINITY+ Complete Set, MINI+ and FIX MicroWand each show the same three ticks ("Boost Radiance", "Sculpt & Tone", "Lift Eyes & Lips"), with no price, treatment time or treatment areas side by side, followed by "Need help deciding which is the right device for you? TAKE THE QUIZ".Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source
• Your websiteFSA/HSA page: pay with Flex at checkout after "a brief telehealth consult"; a Letter of Medical Necessity arrives within 2 hours; eligible best sellers shown are MINI+, TRINITY+ Complete Set and TRINITY+ Starter Kit. The homepage banner says "Now FSA/HSA Eligible". The footer's FSA / HSA link carries a Google search tracking parameter (srsltid=...).Source

Add a "Keep your gel stocked" option on each device page and in the cart (first refill in 60 days, 15% off), fill /pages/autoship-details with how it works, and add a refill reminder to the post-purchase flow for buyers who skip it.

Device buyers become recurring customers, and people who use their device regularly are less likely to return it in the 60-day window.

• Too much gel

  Let subscribers skip or change the interval easily.

• Your catalogueSubscriptions: Aqua Gel Activator offers delivery every 1, 2 or 3 months at 15% off, and the Subscribe & Save collection has 9 skincare items. The device kits have no subscription or gel-refill option. The page /pages/autoship-details shows only the heading "Subscription Landing Page".Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source
• Your websiteReturns & Warranty page: devices, activators and skincare may be returned within 60 days; "all Attachments, Accessories, Refreshed (refurbished) devices, and items from the Last Chance Collection are final sale"; a two-year warranty on new devices; US addresses only; price adjustments within 10 days; orders can be changed for 59 minutes; warranty replacements take 15 business days; every return needs a Return Authorization number.Source
• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source

Replace the fixed rating with the Bazaarvoice rating and count for the TRINITY+ family, add three reviews from people who mention weight loss (with permission), and send paid GLP-1 traffic to the updated page.

Visitors from ads judge quickly; a full review count is the strongest proof on the page.

• Medical claims

  Keep claims to the cleared indications.

• Your websiteGLP-1 landing page (/pages/losing-weight-fast): "Losing Weight Fast? Here's Why Your Face Is Sagging." It sells the TRINITY+ Starter Kit at $395 with a rating shown as "4.2 (5)", compares TRINITY+ with "Dermal Fillers & Neurotoxins" and "Doing Nothing", and cites consumer survey results (91% "saw INSTANTLY improved cheek contour"), noting "This is NuFACE's own consumer clinical testing for TRINITY+, not a study of a GLP-1 or weight-loss population".Source
• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source
• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source

Add an "FSA/HSA eligible" badge with a one-line explanation on eligible device pages, the cart and checkout, an FAQ answer, and remove the Google tracking parameter from the footer link.

Paying with pre-tax money lowers the real price of a $395 device and removes a common objection.

• Eligibility questions

  Link to the Flex consult explanation.

• Your websiteFSA/HSA page: pay with Flex at checkout after "a brief telehealth consult"; a Letter of Medical Necessity arrives within 2 hours; eligible best sellers shown are MINI+, TRINITY+ Complete Set and TRINITY+ Starter Kit. The homepage banner says "Now FSA/HSA Eligible". The footer's FSA / HSA link carries a Google search tracking parameter (srsltid=...).Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source
• Your websiteDevice FAQs page (/pages/device-faqs, checked October 20, 2026), titled "NuFACE Device FAQs: Care, How to, Results, and More" and listed in the sitemap: it shows the Shopify theme's sample text instead of device answers. It opens "Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store."; "How Can I Choose The Right Size For Me?" answers "Habitat has created a universal sizing system ... refer to our Size Guide"; "Which Payment Methods Do You Accept?" answers "Habitat accepts ..."; "How Do I Set Up A Subscription Order?" answers with dispatch times; returns talk about overseas customers. Nothing on the page is about microcurrent devices. The footer links a separate Help Center on Gorgias.Source

Compress and resize the hero images (867 KB of savings), load the accessibility, social and review scripts after the page is visible, and remove third-party tools that are no longer used, such as a website feedback tool left on the live site.

A faster first view protects conversion at the busiest time of the year.

• Accessibility tool needs to load early

  Test with the vendor that deferral keeps it working.

• Google PageSpeedHomepage: real visitors pass Core Web Vitals (LCP 1.6s, INP 154 ms, CLS 0.02) and loading has improved 13% in the Chrome UX Report. In the mobile lab test the score is 59 and the main image (the "Holiday Lift Shop" banner) appears after 10s; the page weighs 6.8 MB with 337 requests and 32 third-party services; the AudioEye script blocks the main thread for 2.0s; images could be 867 KB smaller.Source
• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source

Email registered Classic owners and Classic attachment buyers with a trade-up offer: credit toward a TRINITY+ when they send in or register their old device, plus an offer on TRINITY+ attachments. Add a "Have a Trinity Classic?" page and link it from the Last Chance products.

Upgrades from loyal owners are cheaper than new customers, and the offer turns the end of a product line into a sale.

• Credit cuts margin

  Limit to registered devices and one per customer.

• Your catalogueTrinity Classic: the Lip & Eye and LED Wrinkle Reducer attachments for the original TRINITY are filed as "Last Chance", marked "Compatible with Trinity Classic Only" and "FINAL SALE". The ReNued collection promises "certified renued devices and last chance inventory" but holds only those two attachments; the "Refurbished Devices" collection (/collections/refreshed) shows "0 products, No products found". Both are in the sitemap.Source
• Your websitenuface.com redirects to www.mynuface.com. The quiz ("Discover Your Personalized Routine") emails a 15% code valid on orders of two or more items; the newsletter offers 15% off for email and SMS; shipping is free over $75; device registration (/pages/register) asks for the owner's name and address.Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source

Refurbish returned devices to a standard, sell them with a one-year warranty below new prices (for example a TRINITY+ under $300), and promote them to quiz takers who did not buy. If that is not possible, remove the empty collections from the sitemap.

A lower entry price wins buyers who would otherwise choose a cheaper rival, and recovers value from returns.

• Cannibalizes new sales

  Limit stock and show the warranty difference.

• Your catalogueTrinity Classic: the Lip & Eye and LED Wrinkle Reducer attachments for the original TRINITY are filed as "Last Chance", marked "Compatible with Trinity Classic Only" and "FINAL SALE". The ReNued collection promises "certified renued devices and last chance inventory" but holds only those two attachments; the "Refurbished Devices" collection (/collections/refreshed) shows "0 products, No products found". Both are in the sitemap.Source
• Your websiteReturns & Warranty page: devices, activators and skincare may be returned within 60 days; "all Attachments, Accessories, Refreshed (refurbished) devices, and items from the Last Chance Collection are final sale"; a two-year warranty on new devices; US addresses only; price adjustments within 10 days; orders can be changed for 59 minutes; warranty replacements take 15 business days; every return needs a Return Authorization number.Source
• Competitor researchRivals' own pages: Solawave, an "FDA-cleared red light therapy brand" for masks and wands (its homepage mentions HSA); ZIIP, "Expert Facials On Demand" with app-guided treatments; FOREO BEAR, "the world's first FDA-cleared microcurrent device with Anti-Shock System"; CurrentBody, "the world's leading beauty tech brand" with clinically proven devices.See the research Source

Build a 60-day email and SMS series after purchase: setup and first treatment on day 1, the 5-minute routine, a photo reminder at day 14, troubleshooting at day 21, a results check at day 45 and a review request after 60 days. Offer a call with an aesthetician to owners who have not opened the emails.

Owners who form the habit see results, return fewer devices and buy activators and attachments.

• Too many messages

  Let owners choose email or SMS and frequency.

• Your websiteReturns & Warranty page: devices, activators and skincare may be returned within 60 days; "all Attachments, Accessories, Refreshed (refurbished) devices, and items from the Last Chance Collection are final sale"; a two-year warranty on new devices; US addresses only; price adjustments within 10 days; orders can be changed for 59 minutes; warranty replacements take 15 business days; every return needs a Return Authorization number.Source
• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source
• Your catalogueSubscriptions: Aqua Gel Activator offers delivery every 1, 2 or 3 months at 15% off, and the Subscribe & Save collection has 9 skincare items. The device kits have no subscription or gel-refill option. The page /pages/autoship-details shows only the heading "Subscription Landing Page".Source

Put a QR code and a short reason to register in every box (faster warranty, tutorials, gel reminders, early access), make the form shorter, and send the 60-day program to everyone who registers.

Registration turns retail and spa buyers into owners the brand can serve and sell to directly.

• Privacy concerns

  Ask only what warranty needs.

• Your websitenuface.com redirects to www.mynuface.com. The quiz ("Discover Your Personalized Routine") emails a 15% code valid on orders of two or more items; the newsletter offers 15% off for email and SMS; shipping is free over $75; device registration (/pages/register) asks for the owner's name and address.Source
• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your websiteReturns & Warranty page: devices, activators and skincare may be returned within 60 days; "all Attachments, Accessories, Refreshed (refurbished) devices, and items from the Last Chance Collection are final sale"; a two-year warranty on new devices; US addresses only; price adjustments within 10 days; orders can be changed for 59 minutes; warranty replacements take 15 business days; every return needs a Return Authorization number.Source

Give partner spas a referral code per aesthetician, a counter card with a QR code to the device that matches the treatment, and credit on the next wholesale order for each sale. Show participating spas on the spa locator with "try it here".

In-person trial removes doubt about microcurrent, and spa staff become a commissioned sales force.

• Spas worry about losing clients

  Credit their wholesale account on every referral.

• Your websiteProfessionals: a form for single estheticians, stand-alone spas, resort spas and medical spas to carry NUFACE; the homepage says "Used in 5,000+ spas" and links "Find a spa near you". The NuPRO Aesthetician Ambassador Program offers complimentary products, affiliate links with commission, events, and features on the site, socials, email "and even the NuFACE Smart App with a reach of over 148k users"; it cites "#1 Facial Device Company in the US* (NPD 2022)".Source
• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source

Recruit 100 NuPRO aestheticians to post one treatment video a month with an affiliate link, feature the best on the device pages and in ads, and pay a bonus for videos that drive sales.

Expert videos answer "does it work?" in the buyer's feed and supply ad creative at low cost.

• Off-label claims

  Approve scripts and spot-check posts.

• Your websiteProfessionals: a form for single estheticians, stand-alone spas, resort spas and medical spas to carry NUFACE; the homepage says "Used in 5,000+ spas" and links "Find a spa near you". The NuPRO Aesthetician Ambassador Program offers complimentary products, affiliate links with commission, events, and features on the site, socials, email "and even the NuFACE Smart App with a reach of over 148k users"; it cites "#1 Facial Device Company in the US* (NPD 2022)".Source
• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source
• Your websiteCareers page: roles at the corporate office in Vista, California and across the US in "sales, marketing, finance, operations, education, quality, regulatory, or administration", applications through Paycom; values include "Longevity over trends" and "Function before flash: ... If it doesn't deliver measurable results, it doesn't ship."Source

Build one hub with a clinician-reviewed answer for each situation, a clear "talk to your doctor" line where needed, and links from the FAQ, device pages and the GLP-1 page.

Safety questions block purchases; one trustworthy page answers them and is the page assistants quote.

• Legal exposure

  Regulatory approves every answer.

• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your websiteGLP-1 landing page (/pages/losing-weight-fast): "Losing Weight Fast? Here's Why Your Face Is Sagging." It sells the TRINITY+ Starter Kit at $395 with a rating shown as "4.2 (5)", compares TRINITY+ with "Dermal Fillers & Neurotoxins" and "Doing Nothing", and cites consumer survey results (91% "saw INSTANTLY improved cheek contour"), noting "This is NuFACE's own consumer clinical testing for TRINITY+, not a study of a GLP-1 or weight-loss population".Source
• Your websiteDevice FAQs page (/pages/device-faqs, checked October 20, 2026), titled "NuFACE Device FAQs: Care, How to, Results, and More" and listed in the sitemap: it shows the Shopify theme's sample text instead of device answers. It opens "Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store."; "How Can I Choose The Right Size For Me?" answers "Habitat has created a universal sizing system ... refer to our Size Guide"; "Which Payment Methods Do You Accept?" answers "Habitat accepts ..."; "How Do I Set Up A Subscription Order?" answers with dispatch times; returns talk about overseas customers. Nothing on the page is about microcurrent devices. The footer links a separate Help Center on Gorgias.Source

Invite owners in the 60-day program to submit photos under the existing license, publish a gallery filterable by device, age group and area (matching the age collections), and use the best in ads with consent.

Real results from people like the buyer convert better than models, and the license page means the process is ready.

• Edited photos

  Require unfiltered photos and check them.

• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your websiteHomepage "Find your device fit": TRINITY+ Complete Set, MINI+ and FIX MicroWand each show the same three ticks ("Boost Radiance", "Sculpt & Tone", "Lift Eyes & Lips"), with no price, treatment time or treatment areas side by side, followed by "Need help deciding which is the right device for you? TAKE THE QUIZ".Source
• Your websitenuface.com redirects to www.mynuface.com. The quiz ("Discover Your Personalized Routine") emails a 15% code valid on orders of two or more items; the newsletter offers 15% off for email and SMS; shipping is free over $75; device registration (/pages/register) asks for the owner's name and address.Source

Show a "complete your routine" step after a device is added (activator matched to device, a booster and the area attachment), with the quiz-style 15% for two or more items applied automatically.

A complete routine raises order value and early results.

• Discount stacking

  Exclude kits already discounted.

• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source
• Your websitenuface.com redirects to www.mynuface.com. The quiz ("Discover Your Personalized Routine") emails a 15% code valid on orders of two or more items; the newsletter offers 15% off for email and SMS; shipping is free over $75; device registration (/pages/register) asks for the owner's name and address.Source

Review DMARC reports, make sure every service that sends as the domain is signed, then move to quarantine and later reject. Check inbox placement before and after.

Better deliverability lifts every campaign without more spend.

• Legitimate mail blocked

  Move slowly with a percentage rollout.

• Your websiteStack seen on the homepage: Shopify, Klaviyo, Recharge (subscriptions), Rebuy (recommendations), Bazaarvoice (reviews), Gorgias (chat and help center), ShopMy (creators), Dash Social and LikeShop, Redo (returns), Microsoft Clarity. The domain publishes DMARC at "p=none" (monitor only).Source
• Your websitenuface.com redirects to www.mynuface.com. The quiz ("Discover Your Personalized Routine") emails a 15% code valid on orders of two or more items; the newsletter offers 15% off for email and SMS; shipping is free over $75; device registration (/pages/register) asks for the owner's name and address.Source

Add guided routines by goal, streaks and monthly progress photos, gel-low reminders that open a one-tap reorder, and aesthetician sessions. Report usage to owners and use it to time upgrade offers.

Coached owners use the device more, see results, buy more activators and recommend it.

• Low app adoption

  Prompt download in the 60-day program.

• Your websiteProfessionals: a form for single estheticians, stand-alone spas, resort spas and medical spas to carry NUFACE; the homepage says "Used in 5,000+ spas" and links "Find a spa near you". The NuPRO Aesthetician Ambassador Program offers complimentary products, affiliate links with commission, events, and features on the site, socials, email "and even the NuFACE Smart App with a reach of over 148k users"; it cites "#1 Facial Device Company in the US* (NPD 2022)".Source
• Competitor researchRivals' own pages: Solawave, an "FDA-cleared red light therapy brand" for masks and wands (its homepage mentions HSA); ZIIP, "Expert Facials On Demand" with app-guided treatments; FOREO BEAR, "the world's first FDA-cleared microcurrent device with Anti-Shock System"; CurrentBody, "the world's leading beauty tech brand" with clinically proven devices.See the research Source
• Your catalogueSubscriptions: Aqua Gel Activator offers delivery every 1, 2 or 3 months at 15% off, and the Subscribe & Save collection has 9 skincare items. The device kits have no subscription or gel-refill option. The page /pages/autoship-details shows only the heading "Subscription Landing Page".Source

Commission an independent study of TRINITY+ use in adults losing weight on GLP-1 medicines, with standard measures over 12 weeks. Publish the results and update the landing page and claims only within what the data and clearance allow.

Proof in the exact audience turns a topical page into a defensible lead over competitors.

• Weak results

  Publish honestly and learn which routine works best.

• Your websiteGLP-1 landing page (/pages/losing-weight-fast): "Losing Weight Fast? Here's Why Your Face Is Sagging." It sells the TRINITY+ Starter Kit at $395 with a rating shown as "4.2 (5)", compares TRINITY+ with "Dermal Fillers & Neurotoxins" and "Doing Nothing", and cites consumer survey results (91% "saw INSTANTLY improved cheek contour"), noting "This is NuFACE's own consumer clinical testing for TRINITY+, not a study of a GLP-1 or weight-loss population".Source
• Competitor researchRivals' own pages: Solawave, an "FDA-cleared red light therapy brand" for masks and wands (its homepage mentions HSA); ZIIP, "Expert Facials On Demand" with app-guided treatments; FOREO BEAR, "the world's first FDA-cleared microcurrent device with Anti-Shock System"; CurrentBody, "the world's leading beauty tech brand" with clinically proven devices.See the research Source
• Your websiteCareers page: roles at the corporate office in Vista, California and across the US in "sales, marketing, finance, operations, education, quality, regulatory, or administration", applications through Paycom; values include "Longevity over trends" and "Function before flash: ... If it doesn't deliver measurable results, it doesn't ship."Source

Create a clinic program: wholesale devices, patient education cards, an in-clinic demo and a referral link for home devices. Start with 20 clinics and measure device sales per patient.

Clinics give access to the right patients at the right time, with medical trust.

• Clinics avoid device retail

  Offer referral-only participation.

• Your websiteProfessionals: a form for single estheticians, stand-alone spas, resort spas and medical spas to carry NUFACE; the homepage says "Used in 5,000+ spas" and links "Find a spa near you". The NuPRO Aesthetician Ambassador Program offers complimentary products, affiliate links with commission, events, and features on the site, socials, email "and even the NuFACE Smart App with a reach of over 148k users"; it cites "#1 Facial Device Company in the US* (NPD 2022)".Source
• Your websiteGLP-1 landing page (/pages/losing-weight-fast): "Losing Weight Fast? Here's Why Your Face Is Sagging." It sells the TRINITY+ Starter Kit at $395 with a rating shown as "4.2 (5)", compares TRINITY+ with "Dermal Fillers & Neurotoxins" and "Doing Nothing", and cites consumer survey results (91% "saw INSTANTLY improved cheek contour"), noting "This is NuFACE's own consumer clinical testing for TRINITY+, not a study of a GLP-1 or weight-loss population".Source
• Your websiteFSA/HSA page: pay with Flex at checkout after "a brief telehealth consult"; a Letter of Medical Necessity arrives within 2 hours; eligible best sellers shown are MINI+, TRINITY+ Complete Set and TRINITY+ Starter Kit. The homepage banner says "Now FSA/HSA Eligible". The footer's FSA / HSA link carries a Google search tracking parameter (srsltid=...).Source

Plan two collaborations a year, each with a limited MINI+ colorway and matching case, launched with the designer's audience and sold only on mynuface.com.

Limited drops reach new audiences and bring buyers to the brand's own site.

• Unsold stock

  Small runs and preorders.

• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source

Add an in-box card for retail units: register for the warranty, get the first gel subscription order at 20% off and the 60-day program. Track redemptions by retailer.

Retail sells the device; the brand keeps the customer for activators and attachments.

• Retailer objections

  Keep device purchase at retail; offer consumables only.

• Your websiteSitemap (323 URLs): 82 posts in The Current, 36 media posts, 14 how-to-use tutorials, 14 results posts; pages for Sephora and Nordstrom Rack locations, a store locator, spa locations, device registration, an authenticity check, a customer content license agreement, a quiz, "menopause-and-collagen-loss" and "ask-an-aesthetician"; collections by age (20s to 50s) and by treatment area. Recent media posts include a safety guide on fillers, Botox and implants (October 6, 2026) and the Altuzarra collaboration (September 30, 2026).Source
• Your websiteReturns & Warranty page: devices, activators and skincare may be returned within 60 days; "all Attachments, Accessories, Refreshed (refurbished) devices, and items from the Last Chance Collection are final sale"; a two-year warranty on new devices; US addresses only; price adjustments within 10 days; orders can be changed for 59 minutes; warranty replacements take 15 business days; every return needs a Return Authorization number.Source
• Your catalogueSubscriptions: Aqua Gel Activator offers delivery every 1, 2 or 3 months at 15% off, and the Subscribe & Save collection has 9 skincare items. The device kits have no subscription or gel-refill option. The page /pages/autoship-details shows only the heading "Subscription Landing Page".Source

Partner with fitness creators and gyms for a "5-minute face workout" challenge, sell a gym-bag MINI+ kit and track sales through creator codes.

It sets NUFACE apart and reaches buyers who do not read beauty media.

• Audience mismatch

  Test with five creators before scaling.

• Competitor researchRivals' own pages: Solawave, an "FDA-cleared red light therapy brand" for masks and wands (its homepage mentions HSA); ZIIP, "Expert Facials On Demand" with app-guided treatments; FOREO BEAR, "the world's first FDA-cleared microcurrent device with Anti-Shock System"; CurrentBody, "the world's leading beauty tech brand" with clinically proven devices.See the research Source
• Your catalogueCatalogue (products.json): 34 products. TRINITY+ Complete Set $595, TRINITY+ Starter Kit $395, MINI+ Starter Kit $250 in six colors, FIX MicroWand $175, NUBODY Starter Kit $399, HYDRATE & SCULPT Kit $199 (compare at $289), LIFT + BRIGHTEN Kit $299 (compare at $432), attachments $160, Aqua Gel Activator from $35, a Limited Edition NUFACE x ALTUZARRA Travel Bag $90 (final sale), and holiday 2026 kits "only available on NUFACE".Source
• Your websiteHomepage "Find your device fit": TRINITY+ Complete Set, MINI+ and FIX MicroWand each show the same three ticks ("Boost Radiance", "Sculpt & Tone", "Lift Eyes & Lips"), with no price, treatment time or treatment areas side by side, followed by "Need help deciding which is the right device for you? TAKE THE QUIZ".Source