ProgrammableMarketing/onesixsolutions.com (opens in a new tab)
PDF

Views

  • Plan
  • Roadmap
  • Research

On this page

  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 7
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. OneSix
OneSix logo

growth playbook · Oct 21, 2026

onesixsolutions.com (opens in a new tab)

OneSix growth playbook

Diagnosis

OneSix has repositioned around production AI under a new CEO, reached Snowflake Elite tier in August, and opened a private equity practice with a one-day AI workshop and a run of PE articles.

The website moved from onesixsolutions.com to onesix.ai cleanly for current pages, but 87 old addresses (including the Snowflake partner page and the PE article it promoted) now end on a 404, the newest PE offer is missing from the homepage and Snowflake page, and offers named in the Elite announcement have no page.

This playbook fixes the move and the funnel first (redirects, PE placement, a sample workshop readout and price, booking, measured PE proof), then builds a Snowflake migration offer, a co-selling routine, a hold-period guide, a portfolio workshop program and a readiness score, with bigger bets on a PE portfolio retainer and a benchmark from 200+ production use cases.

Growth Score

7/10

Biggest Opportunity

Sell the PE workshop and Operating Partnership across whole portfolios, fed by Snowflake co-selling and the site's own visitor data.

Biggest Risk

Larger Snowflake partners (phData, IBM's Hakkoda) and PE-focused consultancies (Analytics8, West Monroe) compete for the same buyers, so a new PE practice without measured proof and clear offers can stall.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Send the 87 old onesixsolutions.com addresses that now 404 to their new pages, starting with Snowflake and private equity

    Paste the 17 same-name redirects into Webflow's 301 settings today.

    High impact First result in 2 weeks
  2. 2

    Put Private Equity in the homepage industry block and on the Snowflake partner page

    Add the card to the homepage block.

    Medium impact First result in 2 weeks
  3. 3

    Show a sample workshop readout and a price range on the PE workshop page

    Redact one past readout into a sample.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 8 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 8Fill-ins · 8Reconsider · 4
Effort →

Showing 22 of 22 ideas

This week 7

Quick wins with a clear first action.

  • 01

    The move to onesix.ai kept old paths, but the old site used different paths. Of 290 old addresses the Internet Archive saw as live since 2024, 87 now end on a 404, including /partners/snowflake/ (the partnership that just reached Elite tier) and the private equity article OneSix promoted on X in a "Data & AI Strategy for Private Equity" campaign. 17 of them already have a page with the same name on the new site, so the fix is a redirect list, not new content.

    High impactLow effort First result in 2 weeks Marketing Manager

    First action

    Paste the 17 same-name redirects into Webflow's 301 settings today.

    How to measure it

    Legacy addresses ending on a 404

    Now
    –
    Target
    0 of 87
    By
    30 days

    Steps

    1. 1

      Export the list

      The 87 addresses with the archive date and any inbound links.

      Marketing Manager 1 hour

    2. 2

      Map the 17 exact matches

      Same-name pages, for example /blog/artificial-intelligence/private-equity-ai-success/ to /insights/private-equity-ai-success.

      Marketing Manager 1 hour

    3. 3

      Map the case studies

      The 30 /results/ stories to their /casestudies/ versions, or to the closest industry page.

      Marketing Manager 1 day

    4. 4

      Map partners and services

      /partners/snowflake/ to /strategic-partners/snowflake; other partners and /software-solutions/ pages to the closest live page.

      Marketing Manager 2 hours

    5. 5

      Add the redirects

      301s in Webflow, with and without the trailing slash.

      Webflow developer 2 hours

    6. 6

      Re-test

      Request every old address again and confirm none ends on a 404.

      Webflow developer 1 hour

    7. 7

      Watch Search Console

      Crawl errors and links to onesixsolutions.com for a month.

      Marketing Manager 30 days

    8. 8

      Update partner listings

      Ask Snowflake and other partners to link straight to onesix.ai.

      Head of GTM 2 weeks

    First result
    2 weeks
    Cost
    $0 plus a few hours
    Owner
    Marketing Manager

    Smallest test

    Add the 17 exact-match redirects and re-test them the same day.

    Why it works

    Export the 87 addresses, map each to its closest live page (the 17 same-name pages first; old /results/ case studies to the matching /casestudies/ story; /partners/ to /strategic-partners/snowflake or the partners page; /software-solutions/ to the matching service), and add them as 301 redirects in Webflow. Then check Search Console for other 404s and ask Snowflake and other partners to update any listing that still links to the old Snowflake page.

    Links earned over ten years (partner directories, social posts, press, client sites) keep their value only if they land on a live page. Each old link to the Snowflake or PE pages should now send buyers and search engines to the pages that sell OneSix's two biggest bets.

    Ready to use

    ChecklistRedirect map, first entries

    /partners/snowflake/ -> /strategic-partners/snowflake
    /blog/artificial-intelligence/private-equity-ai-success/ -> /insights/private-equity-ai-success
    /blog/artificial-intelligence/private-equity-data-success/ -> /insights/private-equity-data-success
    /results/private-equity-unifies-data/ -> /casestudies/private-equity-portfolio-insights
    /blog/snowflake/iceberg-tables/ -> /insights/iceberg-tables
    /blog/snowflake/cortex-ml-ai-functionality/ -> /insights/cortex-ml-ai-functionality
    [ ] remaining 81 addresses mapped
    [ ] every old address re-tested

    Risks and how to handle them

    • Redirect chains slow pages

      Point each old address straight to the final onesix.ai page.

    • A wrong match confuses visitors

      Send unmatched pages to the closest topic page, never all to the homepage.

    Evidence

    • Old-address checkWe took the 290 onesixsolutions.com page addresses the Internet Archive saved as live since 2024 and requested each one (October 20, 2026). 203 reach a page; 87 end on a 404 at onesix.ai: 30 old /blog/<category>/<post>/ addresses, 30 /results/ case studies, 9 /partners/ pages, 7 /software-solutions/ pages and 4 /industries/ pages. 17 of the 87 have a page with the same name on the new site, for example /partners/snowflake/ (now /strategic-partners/snowflake) and /blog/artificial-intelligence/private-equity-ai-success/ (now /insights/private-equity-ai-success).Source
    • Old-address checkThe private equity article was shared on X in September 2024 with the tracking campaign "Data & AI Strategy for Private Equity", linking to the /blog/artificial-intelligence/private-equity-ai-success/ address that now returns a 404; the old /results/private-equity-unifies-data/ case study also returns a 404, while its story lives on as /casestudies/private-equity-portfolio-insights.Source
    • Your websiteonesixsolutions.com now answers with a permanent (301) redirect to www.onesix.ai and keeps the path, so an old address such as /careers lands on the new /careers.Source
    • Your websiteNews, August 31, 2026: OneSix reached Elite tier in the Snowflake Partner Network, the highest level; named accelerators include Snowflake Quick Start and "Snowflake Migrations with CoCo"; a Snowflake partner sales manager is quoted: "With a joint manufacturing customer, we went from introduction to production in 28 days." OneSix named Christian Barnard CEO in June 2026 and "repositioned around enterprise AI at production scale".Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
  • 02

    Private Equity is OneSix's newest industry page, with its own workshop and a September article series, but the homepage "Built for teams that run on data" block lists only healthcare, higher education, manufacturing and marketing, and the Snowflake page says deployments span the same four. A PE operating partner who lands on either page sees no sign OneSix works with portfolios.

    Medium impactLow effort First result in 2 weeks Marketing Manager

    First action

    Add the card to the homepage block.

    How to measure it

    Homepage to PE page click-through

    Now
    –
    Target
    3% of homepage visits
    By
    60 days

    Steps

    1. 1

      Write the card

      One line on hold-period AI plus the 15% proof.

      Marketing Manager 1 hour

    2. 2

      Add to the homepage

      Fifth card in the industry block.

      Webflow developer 1 hour

    3. 3

      Update the Snowflake page

      Add PE to the deployment list with the data-sharing case.

      Marketing Manager 1 hour

    4. 4

      Link the workshop

      From both places.

      Webflow developer 30 minutes

    5. 5

      Tag the clicks

      Track card clicks in Google Analytics.

      Webflow developer 1 hour

    6. 6

      Review

      Clicks and workshop enquiries after 60 days.

      Marketing Manager 60 days

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Add the card today and check clicks after two weeks.

    Why it works

    Add a Private Equity card to the homepage block linking to the PE page and the workshop, and add PE (with the portfolio data-sharing case study) to the Snowflake page's deployment list. Use one proof point on each: the spa franchise's 15% lift in prospect sales.

    Buyers scan the industry list to decide if a firm is for them; the newest offer should be in the places most visitors see.

    Risks and how to handle them

    • Dilutes the enterprise message

      Keep PE as one card among five, with its own proof.

    Evidence

    • Your websiteHomepage: H1 "AI native. Production scale."; "teams sized to the problem working inside your operations"; a CIEE quote with "10,000+ Documents and course resources" and "2 weeks From kickoff to confirmed proof of value"; client logos including Teladoc Health and Harvard University. The "Built for teams that run on data" block lists Healthcare & Life Sciences, Higher Education, Manufacturing and Marketing; Private Equity is in the menu but not in that block.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
    • Your websiteSpa franchise case study (PE-backed, "hundreds of locations"): "15% increase in prospect sales measured in an initial experiment", automated budget allocation and franchise-level reporting from a marketing mix model; its address is spelled /casestudies/marketing-oprimization-spa-franchise, and the correctly spelled address returns a 404.Source
    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
  • 03

    The AI Workshop page explains a one-day format, an impact and effort matrix, an executive readout and a SOW within two weeks, and credits the fee against the build. But it shows no sample output and no price, so an operating partner cannot tell what they would get or whether it fits a portco budget without a call.

    High impactLow effort First result in 1 month Private Equity practice lead

    First action

    Redact one past readout into a sample.

    How to measure it

    Workshop requests

    Now
    –
    Target
    4 a month
    By
    90 days

    Steps

    1. 1

      Pick a readout

      One recent workshop with client permission.

      Private Equity practice lead 2 days

    2. 2

      Redact

      Remove names and numbers that identify the client.

      Private Equity practice lead 2 days

    3. 3

      Set the price range

      Single portco and three-portco bundle.

      CEO 1 day

    4. 4

      Publish

      Sample, price and credit-back terms on the page.

      Webflow developer 1 day

    5. 5

      Shorten the form

      Firm, portco, sector, hold year.

      Webflow developer 2 hours

    6. 6

      Track

      Enquiries and workshop-to-SOW rate.

      Head of GTM monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Private Equity practice lead

    Smallest test

    Add the price range to the page this week.

    Why it works

    Publish a redacted sample readout (a ranked use-case list, the impact and effort matrix and a one-page summary) as a viewable page, state a price range with the credit-back terms, and add a "run it across three portcos" option for firms. Keep the form short: firm, portco, sector and hold year.

    A concrete sample and a price turn a vague offer into a budget line, and the credit-back makes the price feel safe.

    Risks and how to handle them

    • Price anchors too low

      Show a range and the full credit against the SOW.

    • Client confidentiality

      Get sign-off and redact heavily.

    Evidence

    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteContact page: a HubSpot form, [email removed] and a Chicago address; no booking link or phone number. Careers: remote-first with offices in Chicago and Boston.Source
  • 04

    Every page ends in "Start a Conversation", which leads to a contact page with a HubSpot form, an email address and a Chicago address, but no way to book time. The site already identifies visiting companies with 6sense, Apollo and Clay.

    Medium impactLow effort First result in 2 weeks Head of GTM

    First action

    Turn on HubSpot meetings for the GTM lead.

    How to measure it

    Contact form to booked meeting

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Set calendars

      One per industry lead.

      Head of GTM 1 day

    2. 2

      Add the industry field

      On the HubSpot form.

      Webflow developer 2 hours

    3. 3

      Route

      Industry to calendar.

      Head of GTM 2 hours

    4. 4

      Enrich

      Attach the 6sense or Apollo company record to the booking.

      Head of GTM 1 day

    5. 5

      Confirm

      Instant confirmation email with a prep note.

      Marketing Manager 2 hours

    6. 6

      Measure

      Form-to-meeting and meeting-to-SOW.

      Head of GTM monthly

    First result
    2 weeks
    Cost
    $0 (existing HubSpot)
    Owner
    Head of GTM

    Smallest test

    Add a booking link to the thank-you message today.

    Why it works

    Add a HubSpot meetings link after the form, route by the industry chosen (healthcare, higher education, manufacturing, PE, marketing) to the right lead, and pass the known company to the meeting so the first call starts prepared.

    Buyers who can book a slot at once convert more often than those who wait for an email reply.

    Risks and how to handle them

    • Low-fit bookings

      Ask company size before showing the calendar.

    Evidence

    • Your websiteContact page: a HubSpot form, [email removed] and a Chicago address; no booking link or phone number. Careers: remote-first with offices in Chicago and Boston.Source
    • Google PageSpeedScripts loaded on the homepage include HubSpot, 6sense, Apollo, Clay, LinkedIn Ads and Google Ads, so the site already identifies visiting companies and runs paid retargeting.Source
    • Your websiteHomepage: H1 "AI native. Production scale."; "teams sized to the problem working inside your operations"; a CIEE quote with "10,000+ Documents and course resources" and "2 weeks From kickoff to confirmed proof of value"; client logos including Teladoc Health and Harvard University. The "Built for teams that run on data" block lists Healthcare & Life Sciences, Higher Education, Manufacturing and Marketing; Private Equity is in the menu but not in that block.Source
  • 05

    The footer still links to linkedin.com/company/one-six-solutions, twitter.com/Onesixsolutions and instagram.com/onesixsolutions, and the spa franchise case study lives at /marketing-oprimization-spa-franchise, so the correct spelling returns a 404. Small leftovers like these make a recently rebranded firm look half-moved.

    Medium impactLow effort First result in 1 week Marketing Manager

    First action

    Check which OneSix handles are free.

    How to measure it

    Profiles and pages on the OneSix name

    Now
    –
    Target
    All
    By
    30 days

    Steps

    1. 1

      Check handles

      LinkedIn, X, Instagram, Facebook.

      Marketing Manager 1 hour

    2. 2

      Rename

      Where free; keep old URLs redirecting.

      Marketing Manager 1 day

    3. 3

      Update the footer

      New links.

      Webflow developer 30 minutes

    4. 4

      Fix the slug

      marketing-optimization-spa-franchise.

      Webflow developer 30 minutes

    5. 5

      Redirect

      Old spelling to the new address.

      Webflow developer 15 minutes

    6. 6

      Check

      All footer links resolve.

      Webflow developer 15 minutes

    First result
    1 week
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Rename the LinkedIn page URL today.

    Why it works

    Change the social handles to OneSix where available (LinkedIn page URL, X and Instagram usernames), update the footer, rename the case study address and redirect the old spelling.

    Buyers check LinkedIn first; consistent names help them and search engines connect the old and new brand.

    Risks and how to handle them

    • Lose followers

      Renaming keeps followers on LinkedIn, X and Instagram.

    Evidence

    • Your websiteThe site footer still links to the pre-rename social accounts: linkedin.com/company/one-six-solutions, twitter.com/Onesixsolutions and instagram.com/onesixsolutions.Source
    • Your websiteSpa franchise case study (PE-backed, "hundreds of locations"): "15% increase in prospect sales measured in an initial experiment", automated budget allocation and franchise-level reporting from a marketing mix model; its address is spelled /casestudies/marketing-oprimization-spa-franchise, and the correctly spelled address returns a 404.Source
    • Your websiteonesixsolutions.com now answers with a permanent (301) redirect to www.onesix.ai and keeps the path, so an old address such as /careers lands on the new /careers.Source
  • 06

    The PE portfolio case study, the one most relevant to operating partners, names its client only as "Private Equity Firm" and reports no results, while the spa franchise story shows a 15% lift. PE buyers compare firms on measured outcomes.

    Medium impactLow effort First result in 1 month Head of Delivery

    First action

    Email the client for two numbers and a quote.

    How to measure it

    PE stories with numbers

    Now
    –
    Target
    4 of 4
    By
    1 quarter

    Steps

    1. 1

      List metrics

      Reporting time, portcos onboarded, cost.

      Head of Delivery 1 day

    2. 2

      Ask the client

      Numbers, a quote, naming permission.

      Head of Delivery 2 weeks

    3. 3

      Rewrite

      Lead with the numbers.

      Marketing Manager 2 days

    4. 4

      Repeat

      The other three PE stories.

      Head of Delivery 1 month

    5. 5

      Publish

      Update the PE page.

      Webflow developer 1 day

    6. 6

      Use in outreach

      PE sequences.

      Head of GTM ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Delivery

    Smallest test

    Get one number for one story this week.

    Why it works

    Go back to the client for two numbers (reporting time saved, portcos onboarded, time to first shared dataset) and, if possible, the firm's name or at least its size and sector focus. Add a quote from the operating partner.

    One measured PE story does more for the new practice than several unmeasured ones.

    Risks and how to handle them

    • Client declines naming

      Use size, sector and portfolio count.

    Evidence

    • Your websiteThe PE portfolio case study names its client only as "Private Equity Firm" and reports no numbers: a unified Snowflake repository across portcos with secure data sharing, "Holistic View", "Scalable Architecture".Source
    • Your websiteSpa franchise case study (PE-backed, "hundreds of locations"): "15% increase in prospect sales measured in an initial experiment", automated budget allocation and franchise-level reporting from a marketing mix model; its address is spelled /casestudies/marketing-oprimization-spa-franchise, and the correctly spelled address returns a 404.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
  • 07

    Real visitors already pass Core Web Vitals, but the lab test shows the homepage downloads 9.7 MB, with about 4.9 MB to save on images and 0.8 s of render-blocking requests, and Google Tag Manager blocks the main thread for about half a second.

    Low impactLow effort First result in 2 weeks Webflow developer

    First action

    Resize the five largest homepage images.

    How to measure it

    Homepage download size

    Now
    –
    Target
    Under 4 MB
    By
    30 days

    Steps

    1. 1

      Find big files

      From the PageSpeed report.

      Webflow developer 1 hour

    2. 2

      Resize images

      AVIF or WebP at display size.

      Webflow developer 1 day

    3. 3

      Lazy-load video

      Below the fold.

      Webflow developer 2 hours

    4. 4

      Delay tags

      Fire non-essential tags after load.

      Marketing Manager 1 day

    5. 5

      Cache

      Longer lifetimes on static assets.

      Webflow developer 1 hour

    6. 6

      Re-test

      PageSpeed lab and field data.

      Webflow developer 1 day

    First result
    2 weeks
    Cost
    $0
    Owner
    Webflow developer

    Smallest test

    Resize the hero images and re-test.

    Why it works

    Compress and resize images, lazy-load video below the fold, set longer cache lifetimes, and move non-essential tags in Tag Manager to fire after load. Re-test in PageSpeed.

    Lighter pages hold up for buyers on weak connections at conferences and on phones, and lower the cost of the scripts the site already runs.

    Risks and how to handle them

    • Breaking tracking

      Test each tag change in preview mode.

    Evidence

    • Google PageSpeedReal visitors pass Core Web Vitals on the homepage (Chrome UX Report: LCP 649 ms at the 75th percentile, 27% faster than before; INP 49 ms; CLS 0). In the lab the mobile score is 82 (desktop 76) and the page downloads 9.7 MB, with about 4.9 MB to save on images, 3 MB on cache lifetimes and 0.8 s of render-blocking requests; Google Tag Manager blocks the main thread for about 0.5 s.Source
    • Google PageSpeedScripts loaded on the homepage include HubSpot, 6sense, Apollo, Clay, LinkedIn Ads and Google Ads, so the site already identifies visiting companies and runs paid retargeting.Source

This quarter 9

The core plays for the next three months.

  • 08

    The Elite announcement names "Snowflake Migrations with CoCo" among OneSix's accelerators and the partner page calls OneSix a Snowflake Liftoff Partner with "deep migration expertise", but the sitemap has no migration page: the four accelerators are governance, Quickstart, a dbt Cortex agent and the PE workshop. Rivals such as phData lead with migrations.

    High impactMedium effort First result in 1 quarter Head of GTM

    First action

    Write the SQL Server to Snowflake page first.

    How to measure it

    Migration assessments booked

    Now
    –
    Target
    3 a month
    By
    2 quarters

    Steps

    1. 1

      Pick sources

      The three most common in past work.

      Head of Delivery 1 week

    2. 2

      Write pages

      Approach, timeline, risks, proof.

      Marketing Manager 3 weeks

    3. 3

      Define the assessment

      Fixed scope and price.

      Head of Delivery 1 week

    4. 4

      Add proof

      The 28-day story with permission.

      Marketing Manager 2 weeks

    5. 5

      Brief Snowflake

      Send pages to partner managers and account teams.

      Head of GTM 2 weeks

    6. 6

      Measure

      Enquiries by source platform.

      Head of GTM monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of GTM

    Smallest test

    Publish one source-platform page.

    Why it works

    Publish a migration page per common source (SQL Server, Teradata, Redshift, Oracle) with the CoCo approach, a fixed-scope assessment, timeline ranges and the 28-day introduction-to-production story. Share it with Snowflake account teams for co-selling.

    Migration buyers search by source platform, and Snowflake account teams need a partner page they can send.

    Risks and how to handle them

    • Crowded topic

      Lead with CoCo and measured timelines.

    Evidence

    • Your websiteNews, August 31, 2026: OneSix reached Elite tier in the Snowflake Partner Network, the highest level; named accelerators include Snowflake Quick Start and "Snowflake Migrations with CoCo"; a Snowflake partner sales manager is quoted: "With a joint manufacturing customer, we went from introduction to production in 28 days." OneSix named Christian Barnard CEO in June 2026 and "repositioned around enterprise AI at production scale".Source
    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
    • Your websiteSitemap (186 URLs, October 20, 2026): 99 insights, 53 case studies, 9 use cases, 8 services, 4 industries and 4 accelerators (Governance Observability, Snowflake Quickstart, dbt Cortex Agent, AI Workshop for Private Equity). There is no page for the Snowflake migration offer, no AWS or Microsoft partner page and no self-assessment; the old /data-ai-assessment/ address now forwards to the contact page.Source
    • Competitor researchRivals' own homepages: phData, "an AI and data services leader" for the enterprise; Hakkoda, "an IBM Company", announcing "IBM Named 2026 AMER Snowflake Services Innovation Partner of the Year"; Analytics8, a "Full-Service Data Analytics and AI Consultancy" with a Private Equity industry page and a recent acquisition; West Monroe, a consulting firm with a Private Equity practice.Source
  • 09

    OneSix reached Snowflake Elite tier on August 31, and Snowflake sets tiers on pipeline, deal registrations and customer stories. A Snowflake partner manager already praises a 28-day delivery. The opportunity is a repeatable flow of referrals from Snowflake reps in OneSix's four industries.

    High impactMedium effort First result in 1 quarter Head of GTM

    First action

    List the ten Snowflake reps who sent deals this year.

    How to measure it

    Snowflake-referred opportunities

    Now
    –
    Target
    6 a quarter
    By
    2 quarters

    Steps

    1. 1

      Map teams

      Snowflake regions and industries that match.

      Head of GTM 2 weeks

    2. 2

      Make one-pagers

      One per industry with proof.

      Marketing Manager 2 weeks

    3. 3

      Start briefings

      Monthly, 30 minutes.

      Head of GTM monthly

    4. 4

      Register deals

      Every opportunity.

      Head of GTM ongoing

    5. 5

      Share wins

      Joint case studies.

      Marketing Manager quarterly

    6. 6

      Review

      Sourced pipeline by rep.

      Head of GTM quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of GTM

    Smallest test

    Run one briefing for one Snowflake team.

    Why it works

    Pick the Snowflake regions and industry teams that match OneSix's verticals, run a monthly "what we shipped" briefing for their reps, give them a one-page per industry and the Quickstart offer, and register every deal.

    Snowflake reps bring warm buyers with budget; regular briefings keep OneSix the partner they remember.

    Risks and how to handle them

    • Reps favour bigger partners

      Specialize by industry and speed.

    Evidence

    • Your websiteNews, August 31, 2026: OneSix reached Elite tier in the Snowflake Partner Network, the highest level; named accelerators include Snowflake Quick Start and "Snowflake Migrations with CoCo"; a Snowflake partner sales manager is quoted: "With a joint manufacturing customer, we went from introduction to production in 28 days." OneSix named Christian Barnard CEO in June 2026 and "repositioned around enterprise AI at production scale".Source
    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
    • Your websiteHomepage: H1 "AI native. Production scale."; "teams sized to the problem working inside your operations"; a CIEE quote with "10,000+ Documents and course resources" and "2 weeks From kickoff to confirmed proof of value"; client logos including Teladoc Health and Harvard University. The "Built for teams that run on data" block lists Healthcare & Life Sciences, Higher Education, Manufacturing and Marketing; Private Equity is in the menu but not in that block.Source
  • 10

    OneSix published four PE articles in September (exit valuation, CapEx or OpEx, value creation thesis, disintermediation risk) and its PE page says the right AI play depends on the year of the hold. Operating partners would keep and forward one guide that organises this by hold year.

    High impactMedium effort First result in 1 quarter Private Equity practice lead

    First action

    Outline the guide from the four articles.

    How to measure it

    Guide downloads

    Now
    –
    Target
    150
    By
    2 quarters

    Steps

    1. 1

      Outline

      Years 1, 2-3, 4-5.

      Private Equity practice lead 1 week

    2. 2

      Write

      From the four articles.

      Marketing Manager 3 weeks

    3. 3

      Add examples

      From the PE case studies.

      Private Equity practice lead 1 week

    4. 4

      Design

      Short and printable.

      Marketing Manager 1 week

    5. 5

      Promote

      LinkedIn ads to operating partners.

      Marketing Manager 1 month

    6. 6

      Follow up

      Offer the workshop.

      Head of GTM ongoing

    First result
    1 quarter
    Cost
    Design and ad budget
    Owner
    Private Equity practice lead

    Smallest test

    Publish the hold-year table as a LinkedIn post.

    Why it works

    Turn the series into a short guide: what to do in years 1, 2-3 and 4-5 of a hold, with example use cases, costs and payback, and the workshop as the next step. Offer it on the PE page and in LinkedIn ads to operating partners.

    A guide built around the hold period matches how PE firms plan, and gives the sales team a reason to reach out.

    Risks and how to handle them

    • Too generic

      Use OneSix's own examples and numbers.

    Evidence

    • Your websiteInsights: a private equity series in September 2026 ("Is AI Adding to Your Portco's Exit Valuation?", "CapEx or OpEx? The Agentic AI Question Splitting PE Boardrooms", a value creation AI thesis and AI disintermediation risk), then "Data Modeling in the Age of AI" (October 1) and "Same Person, Five Records: What Actually Works in Identity Resolution" (October 16).Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
  • 11

    The workshop format stays the same at every portco "so results can be compared across the portfolio", and most of OneSix's PE work already runs across several portcos. Selling the workshop one portco at a time leaves the portfolio view unused.

    High impactMedium effort First result in 2 quarters CEO

    First action

    Draft the portfolio program for one current PE client.

    How to measure it

    Portfolio programs

    Now
    –
    Target
    2
    By
    2 quarters

    Steps

    1. 1

      Design the package

      Three to five workshops plus a portfolio readout.

      Private Equity practice lead 2 weeks

    2. 2

      Price it

      Bundle with credit-back.

      CEO 1 week

    3. 3

      Pick firms

      Existing PE relationships first.

      Head of GTM 2 weeks

    4. 4

      Pitch

      To operating partners.

      CEO 1 quarter

    5. 5

      Deliver

      Same scoring at each portco.

      Private Equity practice lead 1 quarter

    6. 6

      Publish the pattern

      Anonymised cross-portfolio findings.

      Marketing Manager 2 quarters

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    CEO

    Smallest test

    Offer the bundle to one current PE client.

    Why it works

    Package three to five workshops for one firm with a cross-portfolio readout (the best use cases seen across the portcos, shared data needs, a shared roadmap). Approach mid-market PE firms in OneSix's sectors, starting with existing PE relationships.

    One operating partner decision opens several portcos, and the cross-portfolio readout is something only a firm doing several workshops can offer.

    Risks and how to handle them

    • Portcos at different stages

      Match use cases to hold year, as the page promises.

    Evidence

    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteOctober 20, 2022: Superstep Capital, "a private equity firm focused on transformative technology services businesses", made a strategic investment in One Six Solutions, the Chicago-based firm founded in 2013.Source
  • 12

    The old site had a /data-ai-assessment/ page that now forwards to the contact page, and the PE workshop already scores data readiness. A short online score gives visitors a reason to engage before they are ready to talk.

    High impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Write the 12 questions from the workshop discovery.

    How to measure it

    Completed assessments

    Now
    –
    Target
    60 a month
    By
    2 quarters

    Steps

    1. 1

      Write questions

      From workshop discovery.

      Head of Delivery 1 week

    2. 2

      Set scoring

      Levels and next steps.

      Head of Delivery 1 week

    3. 3

      Build

      Webflow form with HubSpot.

      Webflow developer 2 weeks

    4. 4

      Route

      Results to the matching lead.

      Head of GTM 1 week

    5. 5

      Promote

      Insights, ads and outreach.

      Marketing Manager ongoing

    6. 6

      Review

      Completion and meeting rate.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Build time
    Owner
    Marketing Manager

    Smallest test

    Run the questions as a form for a month.

    Why it works

    Build a 12-question score (data foundations, governance, AI use cases, team) that returns a level and three next steps, with an industry version for PE portcos. Send results to HubSpot and follow up with the matching service.

    Self-assessments convert anonymous visitors into named leads with context, and the questions mirror what OneSix already asks in discovery.

    Risks and how to handle them

    • Low-quality leads

      Ask company size and role.

    Evidence

    • Your websiteSitemap (186 URLs, October 20, 2026): 99 insights, 53 case studies, 9 use cases, 8 services, 4 industries and 4 accelerators (Governance Observability, Snowflake Quickstart, dbt Cortex Agent, AI Workshop for Private Equity). There is no page for the Snowflake migration offer, no AWS or Microsoft partner page and no self-assessment; the old /data-ai-assessment/ address now forwards to the contact page.Source
    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
    • Google PageSpeedScripts loaded on the homepage include HubSpot, 6sense, Apollo, Clay, LinkedIn Ads and Google Ads, so the site already identifies visiting companies and runs paid retargeting.Source
  • 13

    The Lead Data Engineer post asks for someone to define BI strategy, build self-service BI in Power BI, Tableau or Looker on Snowflake, and run training to raise adoption. The site sells Analytics as a service but has no packaged offer for teams stuck with slow, distrusted dashboards.

    High impactMedium effort First result in 1 quarter Lead Data Engineer

    First action

    Define the scope from two recent BI projects.

    How to measure it

    BI resets sold

    Now
    –
    Target
    3
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Audit, model, migrate, train.

      Lead Data Engineer 2 weeks

    2. 2

      Price

      Fixed fee by dashboard count.

      Head of Delivery 1 week

    3. 3

      Write the page

      Accelerator format.

      Marketing Manager 1 week

    4. 4

      Build templates

      Audit sheet and training plan.

      Lead Data Engineer 2 weeks

    5. 5

      Sell

      To existing clients first.

      Head of GTM 1 quarter

    6. 6

      Publish results

      Adoption before and after.

      Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Lead Data Engineer

    Smallest test

    Offer the audit step alone to one client.

    Why it works

    Create a fixed-scope "BI reset": audit the top 20 dashboards, rebuild the shared data model on Snowflake, migrate the key reports, and train business users. Publish it as an accelerator page with a timeline and a starting price.

    A fixed offer is easier to buy than open consulting, and BI is often the first project a Snowflake buyer funds.

    Risks and how to handle them

    • Scope creep

      Cap dashboards and charge per extra.

    Evidence

    • HiringLead Data Engineer (Consulting, remote US or Canada, updated October 5, 2026): a technical lead who will "Define and drive the BI strategy", build "enterprise-level dashboards, reports, and self-service BI tools" in Power BI, Tableau or Looker on Snowflake, and "Facilitate training and enablement programs to enhance BI adoption".Source
    • Your websiteSitemap (186 URLs, October 20, 2026): 99 insights, 53 case studies, 9 use cases, 8 services, 4 industries and 4 accelerators (Governance Observability, Snowflake Quickstart, dbt Cortex Agent, AI Workshop for Private Equity). There is no page for the Snowflake migration offer, no AWS or Microsoft partner page and no self-assessment; the old /data-ai-assessment/ address now forwards to the contact page.Source
    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
  • 14

    OneSix's latest article covers identity resolution ("Same Person, Five Records") and a case study resolves 2.4 million records in Snowflake. Marketing and higher education teams want to know how many duplicates they have before they buy a customer 360.

    Medium impactMedium effort First result in 1 quarter Senior Data Scientist

    First action

    Package the matching logic as a script.

    How to measure it

    Match-rate checks run

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      Build the script

      Runs in the client's account.

      Senior Data Scientist 3 weeks

    2. 2

      Write instructions

      Ten-minute setup.

      Senior Data Scientist 1 week

    3. 3

      Security review

      No data leaves the account.

      Head of Delivery 1 week

    4. 4

      Publish

      Landing page with the article.

      Marketing Manager 1 week

    5. 5

      Promote

      Marketing and higher education lists.

      Marketing Manager 1 month

    6. 6

      Follow up

      Results call within a week.

      Head of GTM ongoing

    First result
    1 quarter
    Cost
    Build time
    Owner
    Senior Data Scientist

    Smallest test

    Run the check with one existing client.

    Why it works

    Offer a free, private check: the client runs a OneSix-provided script in their own Snowflake account that reports duplicate rates and match confidence, without sharing the data. Follow up with the Customer 360 offer.

    A measured problem in the buyer's own data is the strongest opener for a customer 360 project.

    Risks and how to handle them

    • Clients cannot run scripts

      Offer a guided session.

    Evidence

    • Your websiteInsights: a private equity series in September 2026 ("Is AI Adding to Your Portco's Exit Valuation?", "CapEx or OpEx? The Agentic AI Question Splitting PE Boardrooms", a value creation AI thesis and AI disintermediation risk), then "Data Modeling in the Age of AI" (October 1) and "Same Person, Five Records: What Actually Works in Identity Resolution" (October 16).Source
    • Your websiteHomepage: H1 "AI native. Production scale."; "teams sized to the problem working inside your operations"; a CIEE quote with "10,000+ Documents and course resources" and "2 weeks From kickoff to confirmed proof of value"; client logos including Teladoc Health and Harvard University. The "Built for teams that run on data" block lists Healthcare & Life Sciences, Higher Education, Manufacturing and Marketing; Private Equity is in the menu but not in that block.Source
    • HiringSenior Data Scientist (remote US or Canada, Greenhouse post updated October 13, 2026): "build and deploy cutting-edge ML solutions for a diverse client base", with a strong suit in "predictive/classical ML, computer vision, or LLM/agentic systems", across SageMaker, Vertex AI, Azure ML and containerized builds; base salary $140,000 to $180,000.Source
  • 15

    The homepage loads 6sense, Apollo, Clay and LinkedIn Ads, so OneSix can already see which companies read which pages. The value comes from acting on it quickly with the page they read.

    Medium impactMedium effort First result in 1 quarter Head of GTM

    First action

    Pick the five pages that should trigger an alert.

    How to measure it

    Reply rate on intent outreach

    Now
    –
    Target
    15%
    By
    1 quarter

    Steps

    1. 1

      Pick trigger pages

      PE, workshop, Snowflake, case studies.

      Head of GTM 1 day

    2. 2

      Set alerts

      In 6sense or Apollo.

      Head of GTM 1 week

    3. 3

      Write templates

      One per page.

      Marketing Manager 1 week

    4. 4

      Send within a day

      From the industry lead.

      Head of GTM ongoing

    5. 5

      Retarget

      LinkedIn by industry.

      Marketing Manager ongoing

    6. 6

      Measure

      Replies and meetings.

      Head of GTM monthly

    First result
    1 quarter
    Cost
    Existing tools
    Owner
    Head of GTM

    Smallest test

    Send ten notes based on last week's visits.

    Why it works

    Set alerts for target accounts that view the PE page, the workshop, the Snowflake page or a case study, and send a short note from the right lead within a day with the relevant proof. Retarget them on LinkedIn with that industry's case study.

    Outreach that matches what a company just read gets far more replies than generic sequences.

    Risks and how to handle them

    • Feels intrusive

      Reference the topic, not the visit.

    Evidence

    • Google PageSpeedScripts loaded on the homepage include HubSpot, 6sense, Apollo, Clay, LinkedIn Ads and Google Ads, so the site already identifies visiting companies and runs paid retargeting.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
  • 16

    The partners page gives AWS and Microsoft one line each, while the old site had separate pages for AWS, Azure, Power BI and Tableau that now return 404s. Hiring asks for SageMaker, Azure ML and Power BI skills, so the work is there but the pages are not.

    Medium impactMedium effort First result in 2 quarters Head of GTM

    First action

    List the AWS and Microsoft case studies.

    How to measure it

    Visits to AWS and Microsoft pages

    Now
    –
    Target
    300 a month
    By
    2 quarters

    Steps

    1. 1

      List case studies

      By platform.

      Head of Delivery 1 week

    2. 2

      Write pages

      Two pages.

      Marketing Manager 2 weeks

    3. 3

      Add proof

      Certifications and stories.

      Head of Delivery 1 week

    4. 4

      Redirect

      Old partner addresses.

      Webflow developer 1 hour

    5. 5

      Share with partners

      Microsoft and AWS partner teams.

      Head of GTM 1 month

    6. 6

      Measure

      Visits and enquiries.

      Marketing Manager monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Head of GTM

    Smallest test

    Publish the Microsoft page first.

    Why it works

    Write a page for AWS and one for Microsoft (Fabric, Azure, Power BI, Copilot) with the work done, certifications and two case studies each, and redirect the old partner addresses to them.

    Buyers on AWS or Microsoft search for partners by platform, and these pages recover the old links.

    Risks and how to handle them

    • Diluting the Snowflake focus

      Position them as the cloud under Snowflake work.

    Evidence

    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
    • Old-address checkWe took the 290 onesixsolutions.com page addresses the Internet Archive saved as live since 2024 and requested each one (October 20, 2026). 203 reach a page; 87 end on a 404 at onesix.ai: 30 old /blog/<category>/<post>/ addresses, 30 /results/ case studies, 9 /partners/ pages, 7 /software-solutions/ pages and 4 /industries/ pages. 17 of the 87 have a page with the same name on the new site, for example /partners/snowflake/ (now /strategic-partners/snowflake) and /blog/artificial-intelligence/private-equity-ai-success/ (now /insights/private-equity-ai-success).Source
    • HiringSenior Data Scientist (remote US or Canada, Greenhouse post updated October 13, 2026): "build and deploy cutting-edge ML solutions for a diverse client base", with a strong suit in "predictive/classical ML, computer vision, or LLM/agentic systems", across SageMaker, Vertex AI, Azure ML and containerized builds; base salary $140,000 to $180,000.Source
    • HiringLead Data Engineer (Consulting, remote US or Canada, updated October 5, 2026): a technical lead who will "Define and drive the BI strategy", build "enterprise-level dashboards, reports, and self-service BI tools" in Power BI, Tableau or Looker on Snowflake, and "Facilitate training and enablement programs to enhance BI adoption".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    The Operating Partnership is a 12-month-plus embedded team, and the PE page says most PE relationships already run a playbook across portcos. A portfolio-level retainer would turn the workshop and builds into recurring revenue.

    High impactHigh effort First result in 3 quarters CEO

    First action

    Design the retainer with one current PE client.

    How to measure it

    Retainers signed

    Now
    –
    Target
    2
    By
    4 quarters

    Steps

    1. 1

      Design

      Team, cadence, readouts.

      CEO 1 month

    2. 2

      Price

      Per portco.

      CEO 2 weeks

    3. 3

      Pilot

      One firm.

      Private Equity practice lead 2 quarters

    4. 4

      Build the reference kit

      Architectures and templates.

      Head of Delivery 1 quarter

    5. 5

      Measure

      Value per portco.

      Private Equity practice lead quarterly

    6. 6

      Scale

      Second and third firm.

      CEO 2 quarters

    First result
    3 quarters
    Cost
    Team time
    Owner
    CEO

    Smallest test

    Propose the retainer to one PE client.

    Why it works

    Offer PE firms a portfolio retainer: a shared team, reference architectures, quarterly portfolio readouts and priority staffing for each portco build, priced per portco. Start with one firm.

    Recurring portfolio revenue is steadier than project work and grows as the firm adds portcos.

    Risks and how to handle them

    • Staffing peaks

      Keep a bench and priority rules.

    Evidence

    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteAI Workshop for Private Equity (published October 16, 2026): one day onsite with portco leadership, 2-3 OneSix people in the room, a ranked list of AI use cases on an impact and effort matrix, an executive readout and a statement of work "delivered within two weeks"; "The fee is credited in full against the production SOW"; the format "stay[s] the same at every portco, so results can be compared across the portfolio". No price or sample readout is shown.Source
    • Your websiteOctober 20, 2022: Superstep Capital, "a private equity firm focused on transformative technology services businesses", made a strategic investment in One Six Solutions, the Chicago-based firm founded in 2013.Source
  • 18

    OneSix says it has deployed 200+ AI use cases in production. Few firms can show which use cases pay back, how long they take and what makes them fail.

    High impactHigh effort First result in 3 quarters Senior Data Scientist

    First action

    Code 50 past use cases by type, time and result.

    How to measure it

    Downloads

    Now
    –
    Target
    1,000
    By
    1 year

    Steps

    1. 1

      Code the data

      200 use cases.

      Senior Data Scientist 2 months

    2. 2

      Analyze

      Time, payback, failure reasons.

      Senior Data Scientist 1 month

    3. 3

      Client review

      Anonymity.

      Head of Delivery 1 month

    4. 4

      Write

      Report and charts.

      Marketing Manager 1 month

    5. 5

      Launch

      With Snowflake and a webinar.

      Head of GTM 1 month

    6. 6

      Use in sales

      Industry cuts.

      Head of GTM ongoing

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Senior Data Scientist

    Smallest test

    Publish one chart on time to production.

    Why it works

    Publish an annual, anonymised benchmark: use case types, time to production, payback ranges and failure reasons, by industry and for PE portcos. Launch with Snowflake and a webinar.

    Original data earns press, links and AI citations, and gives sales an expert opener.

    Risks and how to handle them

    • Small samples per industry

      Group industries and show ranges.

    Evidence

    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
    • Your websiteNews, August 31, 2026: OneSix reached Elite tier in the Snowflake Partner Network, the highest level; named accelerators include Snowflake Quick Start and "Snowflake Migrations with CoCo"; a Snowflake partner sales manager is quoted: "With a joint manufacturing customer, we went from introduction to production in 28 days." OneSix named Christian Barnard CEO in June 2026 and "repositioned around enterprise AI at production scale".Source
    • Your websiteInsights: a private equity series in September 2026 ("Is AI Adding to Your Portco's Exit Valuation?", "CapEx or OpEx? The Agentic AI Question Splitting PE Boardrooms", a value creation AI thesis and AI disintermediation risk), then "Data Modeling in the Age of AI" (October 1) and "Same Person, Five Records: What Actually Works in Identity Resolution" (October 16).Source
  • 19

    OneSix has offices in Chicago and Boston and a growing PE practice. Operating partners trust peers more than vendors, and a small room is where OneSix can show its PE thinking.

    Medium impactHigh effort First result in 2 quarters CEO

    First action

    Invite 15 operating partners to a Chicago dinner.

    How to measure it

    Opportunities from roundtables

    Now
    –
    Target
    4 a year
    By
    4 quarters

    Steps

    1. 1

      Pick a topic

      From the PE series.

      Private Equity practice lead 1 week

    2. 2

      Build the list

      Operating partners in each city.

      Head of GTM 2 weeks

    3. 3

      Book a speaker

      A client operating partner.

      CEO 1 month

    4. 4

      Host

      Quarterly in each city.

      CEO quarterly

    5. 5

      Follow up

      Guide and workshop offer.

      Head of GTM 1 week

    6. 6

      Measure

      Meetings and SOWs.

      Head of GTM quarterly

    First result
    2 quarters
    Cost
    Venue and dinner costs
    Owner
    CEO

    Smallest test

    Host one dinner in Chicago.

    Why it works

    Host a quarterly roundtable for 12-15 operating partners and portco CEOs in each city on one topic (AI and exit value, data across portcos), with one client speaker and no pitch. Follow up with the guide and the workshop.

    Small peer events build relationships that ads cannot, and the guests influence many portcos each.

    Risks and how to handle them

    • Low turnout

      Keep it small and invite-only with a client speaker.

    Evidence

    • Your websiteContact page: a HubSpot form, [email removed] and a Chicago address; no booking link or phone number. Careers: remote-first with offices in Chicago and Boston.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteInsights: a private equity series in September 2026 ("Is AI Adding to Your Portco's Exit Valuation?", "CapEx or OpEx? The Agentic AI Question Splitting PE Boardrooms", a value creation AI thesis and AI disintermediation risk), then "Data Modeling in the Age of AI" (October 1) and "Same Person, Five Records: What Actually Works in Identity Resolution" (October 16).Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    OneSix itself is PE-backed (Superstep Capital invested in 2022) and now sells AI value creation to PE firms. Few rivals can say they live the hold-period pressure they advise on.

    Medium impactLow effort First result in 1 quarter CEO

    First action

    Ask the investor for five introductions.

    How to measure it

    Warm introductions

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Write the piece

      What OneSix learned as a PE-backed firm.

      CEO 2 weeks

    2. 2

      Ask for introductions

      Five operating partners.

      CEO 1 week

    3. 3

      Meet

      Peer conversations.

      CEO 1 quarter

    4. 4

      Offer the guide

      And the workshop.

      Private Equity practice lead ongoing

    5. 5

      Track

      Meetings and SOWs.

      Head of GTM monthly

    6. 6

      Repeat

      With other investors and lenders.

      CEO 2 quarters

    First result
    1 quarter
    Cost
    $0
    Owner
    CEO

    Smallest test

    Publish the piece on LinkedIn.

    Why it works

    Write a short piece on what being PE-backed taught OneSix about AI investment and exit value, and ask the investor for introductions to peer firms' operating partners.

    Shared experience builds trust fast with operating partners, and investor introductions open doors cold outreach cannot.

    Risks and how to handle them

    • Investor reluctant

      Ask for a few introductions, not a campaign.

    Evidence

    • Your websiteOctober 20, 2022: Superstep Capital, "a private equity firm focused on transformative technology services businesses", made a strategic investment in One Six Solutions, the Chicago-based firm founded in 2013.Source
    • Your websitePrivate Equity page (updated October 15, 2026): "The new PE edge is the AI you build into the portfolio"; AI value creation matched to "where the portco sits in its hold period"; four PE case studies (scheduling, document AI, an agentic quoting assistant, and "Boosting sales by 15% through marketing optimization for a spa franchise"); "a consistent playbook across multiple portcos" is "the model most of our PE relationships operate in".Source
    • Your websiteInsights: a private equity series in September 2026 ("Is AI Adding to Your Portco's Exit Valuation?", "CapEx or OpEx? The Agentic AI Question Splitting PE Boardrooms", a value creation AI thesis and AI disintermediation risk), then "Data Modeling in the Age of AI" (October 1) and "Same Person, Five Records: What Actually Works in Identity Resolution" (October 16).Source
  • 21

    Snowflake's partner manager publicly praised a 28-day introduction-to-production delivery, and the homepage cites two weeks from kickoff to proof of value. A bounded guarantee would turn that speed into a buying reason.

    Medium impactLow effort First result in 1 quarter Head of Delivery

    First action

    Check how many recent projects met 28 days.

    How to measure it

    Deliveries on time

    Now
    –
    Target
    90%
    By
    2 quarters

    Steps

    1. 1

      Check history

      Past delivery times.

      Head of Delivery 1 week

    2. 2

      Fix the scope

      Quickstart plus one use case.

      Head of Delivery 1 week

    3. 3

      Set terms

      Fee credit if late.

      CEO 1 week

    4. 4

      Publish

      On the Quickstart page.

      Marketing Manager 1 week

    5. 5

      Run

      Track each delivery.

      Head of Delivery ongoing

    6. 6

      Report

      Publish the on-time rate.

      Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Possible fee credits
    Owner
    Head of Delivery

    Smallest test

    Offer it to one prospect.

    Why it works

    Pick one well-understood scope (Quickstart plus one use case), commit to production within 28 days or a fee credit, and publish the terms. Track every delivery against the clock.

    Speed is OneSix's stated difference, and a guarantee makes it believable against larger rivals.

    Risks and how to handle them

    • Client delays

      Clock pauses while waiting on the client.

    Evidence

    • Your websiteNews, August 31, 2026: OneSix reached Elite tier in the Snowflake Partner Network, the highest level; named accelerators include Snowflake Quick Start and "Snowflake Migrations with CoCo"; a Snowflake partner sales manager is quoted: "With a joint manufacturing customer, we went from introduction to production in 28 days." OneSix named Christian Barnard CEO in June 2026 and "repositioned around enterprise AI at production scale".Source
    • Your websiteHomepage: H1 "AI native. Production scale."; "teams sized to the problem working inside your operations"; a CIEE quote with "10,000+ Documents and course resources" and "2 weeks From kickoff to confirmed proof of value"; client logos including Teladoc Health and Harvard University. The "Built for teams that run on data" block lists Healthcare & Life Sciences, Higher Education, Manufacturing and Marketing; Private Equity is in the menu but not in that block.Source
    • Your websiteSnowflake partner page: "200+ AI use cases deployed in production", "CoCo Preferred Partner", "Snowflake Liftoff Partner: Deep migration expertise across legacy data platforms"; deployments "span Marketing, Higher Education, Healthcare & Life Sciences, and Manufacturing". The partners page gives AWS and Microsoft one line each, with no page of their own.Source
  • 22

    The Senior Data Scientist role spans computer vision, LLM agents and predictive models, and the case studies include horse tracking, crop detection and packaging quality control. Visual work like this is rarely shown in motion on consultancy sites.

    Medium impactLow effort First result in 1 quarter Senior Data Scientist

    First action

    Pick three builds with client permission.

    How to measure it

    Use-case page enquiries

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Pick builds

      Three with permission.

      Head of Delivery 1 week

    2. 2

      Anonymise

      Synthetic data.

      Senior Data Scientist 2 weeks

    3. 3

      Record

      60 seconds each.

      Senior Data Scientist 1 week

    4. 4

      Edit

      Captions.

      Marketing Manager 1 week

    5. 5

      Publish

      Use-case pages and LinkedIn.

      Marketing Manager 1 week

    6. 6

      Measure

      Views and enquiries.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Data Scientist

    Smallest test

    Record one vision demo.

    Why it works

    Record 60-second screen captures of three anonymised builds (a vision model flagging defects, an agent answering a quoting question, a forecast updating) and post them on the use-case pages and LinkedIn.

    Seeing a system work is more convincing than a case study paragraph, and it helps recruiting too.

    Risks and how to handle them

    • Client data visible

      Use synthetic data only.

    Evidence

    • HiringSenior Data Scientist (remote US or Canada, Greenhouse post updated October 13, 2026): "build and deploy cutting-edge ML solutions for a diverse client base", with a strong suit in "predictive/classical ML, computer vision, or LLM/agentic systems", across SageMaker, Vertex AI, Azure ML and containerized builds; base salary $140,000 to $180,000.Source
    • Your websiteSitemap (186 URLs, October 20, 2026): 99 insights, 53 case studies, 9 use cases, 8 services, 4 industries and 4 accelerators (Governance Observability, Snowflake Quickstart, dbt Cortex Agent, AI Workshop for Private Equity). There is no page for the Snowflake migration offer, no AWS or Microsoft partner page and no self-assessment; the old /data-ai-assessment/ address now forwards to the contact page.Source
    • Your websiteHomepage: H1 "AI native. Production scale."; "teams sized to the problem working inside your operations"; a CIEE quote with "10,000+ Documents and course resources" and "2 weeks From kickoff to confirmed proof of value"; client logos including Teladoc Health and Harvard University. The "Built for teams that run on data" block lists Healthcare & Life Sciences, Higher Education, Manufacturing and Marketing; Private Equity is in the menu but not in that block.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #22 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
More example playbooks and reviews

More growth playbooks

Other companies we have researched, each read from what they are hiring for.

  • Pangolin growth strategyAn open-source security and networking platform (Fossorial Inc.) built on WireGuard: zero trust access to apps and infrastructure, an…23 growth ideas
  • Seismic growth strategyA London-based B Corp sustainability consultancy that builds sustainability into clients' commercial strategy: B Corp certification and…22 growth ideas
  • Cardiff growth strategyA small business lender since 2004: working capital loans, merchant cash advances, lines of credit, equipment financing, SBA loans and…23 growth ideas
  • Follett Software growth strategyK-12 school operations software: library and curriculum resources (Destiny, Accessit), IT asset management and help desk, facilities…21 growth ideas
  • Infinite growth strategyAn AI-native payments and compliance network: dedicated USD accounts at a bank partner, payments over ACH, Fedwire, RTP, SWIFT, USDC and…23 growth ideas
  • Orchestra growth strategyA strategic communications and marketing company combining nine firms (BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group…21 growth ideas
  • Modern Health growth strategyA global workforce mental health platform: coaching, therapy, psychiatry, Pathways programs, Circles community sessions, family and…21 growth ideas
  • ICONOFLASH growth strategyAn online store for affordable women's fashion: leggings, jeggings, joggers, tops, dresses, plus sizes, activewear, intimates…21 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. OneSix did not commission, review or endorse it, and Programmable is not affiliated with OneSix. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how OneSix runs its business.

Something wrong, or do you represent OneSix? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Redirects, PE on the homepage and Snowflake page, workshop sample and price, booking, social rename, measured PE proof and a lighter homepage.

  2. Days 31 to 6010 ideas

    Migration offer, Snowflake co-selling, the hold-period guide, portfolio workshops, readiness score, BI reset, match-rate check, intent outreach and AWS/Microsoft pages; the investor introductions.

  3. Days 61 to 905 ideas

    PE portfolio retainer, the use-case benchmark, roundtables, the 28-day guarantee and demo videos.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value small senior teams embedded in their operations. The most cited problem: AI pilots that never reach production.

  • Fast time to production (28 days in one Snowflake case)
  • Fragmented data across systems and acquired companies
  • In their words: “production scale”

Market

Competitive landscape

4 competitors compared: phData, Hakkoda (an IBM Company), Analytics8 and West Monroe.

  • Gap to exploit: AI planning matched to the PE hold period
  • phData: Less PE-specific packaging
  • Hakkoda (an IBM Company): Large-firm overhead for mid-market buyers

Hiring signals

OneSix's open roles are delivery capacity rather than sales: a Senior Data Scientist across predictive ML, computer vision and LLM agents on AWS, Google and Azure, and a Lead Data Engineer to lead BI strategy and drive…

  • Senior Data Scientist: Vision, agents and predictive ML across clouds. Ideas 14, 16, 22.
  • Lead Data Engineer: BI strategy and self-service adoption. Ideas 13, 16.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
ProgrammableMarketing
ExamplesLeaderboardsProductsTermsPrivacyCookiesDPALegalContact

© 2026 AI-Powered Growth Intelligence