Oxus growth playbook

Restore /demo first with a working scheduler embed (the YC launch post already used a booking link) and a short form: company, role, stage (pre-IPO or public), audit areas and preferred time. Then restore or redirect the other seven pages: bring back /privacy, /careers and the job posts, put the case study back if the customer has approved it (or redirect /case-studies to the homepage proof section until it is), and either publish real events or remove /events. Generate the sitemap from live routes so it lists only pages that return 200. Add a check to each deploy that fails the build if any sitemap URL or nav link returns 404. Because the site already runs Google Analytics and PostHog, track demo-page views to booked meetings from day one.

For a sales-led product, the demo page is where nearly all conversions happen, and today that conversion rate is zero by construction. A missing privacy policy also stops enterprise and pre-IPO procurement early, which is exactly the buyer the launch post targets. Fixing routes takes hours and restores conversions the founders are already paying for with their outbound and launch traffic. Search engines also stop finding 404s in the sitemap, which they read as a sign of a neglected site.

[ ] /demo loads (www and bare domain) with a working scheduler
[ ] Every "Book a demo" link points to the live /demo
[ ] /privacy restored and linked from the footer and demo form
[ ] /careers and both job posts restored
[ ] /case-studies restored with approval, or redirected
[ ] /events has a real event, or is removed
[ ] Sitemap generated from live routes only and resubmitted
[ ] Build fails on any 404 in sitemap or nav
[ ] Demo views to bookings tracked in PostHog

• Pages break again on the next deploy

  The link check in the build blocks any release with a 404 in the sitemap or nav.

• Publishing a case study without written approval

  Redirect /case-studies to anonymised proof until the customer signs off.

• Your websiteSitemap (12 URLs, all dated November 9, 2026), fetched again on November 10, 2026: 8 of the 12 return "404 Not Found": /demo (the target of every "Book a demo" link), /privacy, /careers and both job posts (Founding Engineer, Founding Auditor), /case-studies and its one case study, and /events. Only /, /platform, /security and /contact load.Source
• Your websiteHomepage (checked November 10, 2026): title "Oxus | The audit, accelerated.", changed from the earlier headline "Modernize Internal Audit with AI"; "Backed by Y Combinator"; two products, Control Testing and Flowchart & Process Narrative Generation, for Internal Audit leaders, SOX/ITGC teams, Finance and IT reviewers; no customer names, logos, testimonials or numbers; the only calls to action are "Book a demo" (linking to /demo) and the founders' email address.Source
• Your websiteContact page: invites visitors to "book a demo, start a pilot, or run a security and procurement review", by email or through the /demo link.Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source

Add a three-number band under the headline: "Flowcharts in minutes, not 5 to 15 hours", "Up to 10x faster control testing" and "Replace part of a $300K to $1M+ outsourcing bill". Under each, show a 10-second clip or screenshot of the output: a tickmarked Excel workpaper and a flowchart node linked to its source text. Repeat the band on /platform.

Audit leaders buy on time and cost they can defend to a CFO. Specific numbers, shown next to the output, turn a slogan into a business case.

• Claims a buyer cannot verify

  Footnote each number with how it was measured, and use ranges.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• Your websiteHomepage (checked November 10, 2026): title "Oxus | The audit, accelerated.", changed from the earlier headline "Modernize Internal Audit with AI"; "Backed by Y Combinator"; two products, Control Testing and Flowchart & Process Narrative Generation, for Internal Audit leaders, SOX/ITGC teams, Finance and IT reviewers; no customer names, logos, testimonials or numbers; the only calls to action are "Book a demo" (linking to /demo) and the founders' email address.Source
• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source

Rewrite /security as a reviewer's page: what data Oxus stores and for how long, where it is hosted, who can access it, whether customer data is used to train models, subprocessors, incident response, and the current status of any audit report, stated exactly as it stands. Link the Trust Center prominently and make sure its public section shows the policy list and a request-access button. Add a "Request the security pack" form that sends a standard bundle: architecture summary, completed standard questionnaire, DPA template and subprocessor list.

Internal audit and SOX teams are the most security-literate buyers there are. A complete self-serve pack cuts weeks out of procurement, and it keeps a three-person team from answering the same questionnaire again and again.

• Overstating certification status

  State only what is complete, with dates; mark anything in progress as such.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Your websiteSecurity page: "Data is encrypted in transit and at rest" and "Hosted on secure cloud infrastructure with access controls"; security questionnaires and reviews go to the founders' email. The page names no certification or audit report. A separate Trust Center (Vanta) at trust.oxus-ai.com shows only its title, "Oxus AI, Inc Trust Center", to a plain reader.Source
• Your websiteContact page: invites visitors to "book a demo, start a pilot, or run a security and procurement review", by email or through the /demo link.Source
• Your websiteSitemap (12 URLs, all dated November 9, 2026), fetched again on November 10, 2026: 8 of the 12 return "404 Not Found": /demo (the target of every "Book a demo" link), /privacy, /careers and both job posts (Founding Engineer, Founding Auditor), /case-studies and its one case study, and /events. Only /, /platform, /security and /contact load.Source

Write three short anonymised stories, one per segment: "A public biotech's SOX team", "A payroll provider's ITGC testing", "A social media company's walkthroughs". Each covers the before (hours, outsourcing), what Oxus did, the after (hours saved, review time), and a quote attributed by role. Put a segment strip on the homepage, and ask each customer whether a named version or logo can follow.

Anonymised stories by industry work well in audit, where many customers will not be named, and they still answer the buyer's real question: does this work for a company like mine?

• A customer is identifiable from details

  Remove size and location details; customer approves the final text.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source
• Your websiteHomepage (checked November 10, 2026): title "Oxus | The audit, accelerated.", changed from the earlier headline "Modernize Internal Audit with AI"; "Backed by Y Combinator"; two products, Control Testing and Flowchart & Process Narrative Generation, for Internal Audit leaders, SOX/ITGC teams, Finance and IT reviewers; no customer names, logos, testimonials or numbers; the only calls to action are "Book a demo" (linking to /demo) and the founders' email address.Source
• Your websiteSitemap (12 URLs, all dated November 9, 2026), fetched again on November 10, 2026: 8 of the 12 return "404 Not Found": /demo (the target of every "Book a demo" link), /privacy, /careers and both job posts (Founding Engineer, Founding Auditor), /case-studies and its one case study, and /events. Only /, /platform, /security and /contact load.Source

Build a one-page calculator: number of key controls, processes needing walkthroughs, samples per test, share of the work outsourced and blended hourly rate. It returns current hours and cost, the hours Oxus would remove (using conservative ratios from pilots), and a one-page PDF a Head of SOX can forward to the CFO. Email is asked for only to send the PDF, and the result pre-fills the demo form.

Internal audit leaders need a business case before they can take a meeting upward. A calculator gives them one and gives Oxus a qualified lead with control counts attached.

• Inflated savings hurt credibility with auditors

  Show the method and use the low end of pilot results.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• ResearchSite and channels (programmable.info scan, November 10, 2026): no blog, no pricing page, no live chat and no online booking on the pages checked; a YouTube channel with 1 video, 9 subscribers and 1,475 views; a LinkedIn company page; Google Analytics and PostHog installed; domain registered in August 2025.Source

Change the homepage title to "Oxus: AI for internal audit and SOX testing" and use the same descriptor on LinkedIn, the YC profile and email signatures. Add Organization schema with the legal name, logo, sameAs links (LinkedIn, YouTube, YC) and a description that includes "internal audit". In outbound emails, link to the site rather than relying on a name search.

Branded search is how enterprise buyers check a vendor. Making "internal audit" part of the name everywhere keeps the next search from landing on someone else's news.

• Longer title cut off in results

  Keep it under 60 characters.

• News"Oxus Metals AI raises $36M to hunt critical minerals with AI in Central Asia" (late October 2026), a Singapore-based mineral exploration company unrelated to Oxus, now in the news under a near-identical name.Source
• Your websiteHomepage (checked November 10, 2026): title "Oxus | The audit, accelerated.", changed from the earlier headline "Modernize Internal Audit with AI"; "Backed by Y Combinator"; two products, Control Testing and Flowchart & Process Narrative Generation, for Internal Audit leaders, SOX/ITGC teams, Finance and IT reviewers; no customer names, logos, testimonials or numbers; the only calls to action are "Book a demo" (linking to /demo) and the founders' email address.Source

Offer a public sandbox: the visitor pastes a sample or redacted walkthrough transcript (or uses a provided sample, such as procure-to-pay), and gets a flowchart and narrative with risks highlighted and each node linked to the source sentence. Export is watermarked, and full use with real evidence goes through a pilot. Put clear no-retention terms on the page, and never ask for real client data.

A five-minute "aha" with no meeting reaches auditors who would never book a demo, and the walkthrough a visitor chose tells Oxus which process they care about.

• Users paste real client data

  Warnings on the page, no retention, and a size cap; offer samples by default.

• Engineering time away from customers

  Ship the sample-only version first.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• HiringFounding Engineer (Y Combinator Work at a Startup; San Francisco, in person; $150K-$250K, 1-2% equity): builds "agentic workflows for complex, multi-step audit tasks", with retrieval, structured extraction, citations and provenance, OCR and long-context reasoning over "messy enterprise data"; ships a first feature in week one and owns a product area by the end of the first quarter.Source

If scoping is live, add it to /platform as the first step of the audit cycle: scoping, then walkthroughs and flowcharts, then control testing, with evidence search across all three. Show one sample output: a risk-ranked list of accounts and processes with the reasons. If it is not live yet, add it as "in pilot" with a waitlist on the demo form.

A page that follows the audit cycle lets each buyer find their own stage. Scoping is a planning-season decision that leads into the testing work.

• Promising a feature that is not ready

  Label it "in pilot" until it is.

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source

Publish one practical guide per common control test: user access review, three-way match, approval signature evidence, change management, journal entry testing. Each guide covers the control, the test steps, sample sizes, the evidence to request, an example tickmarked workpaper, common deficiencies, and how long it takes by hand versus with Oxus. Write them for the practitioner, with Oxus mentioned only in the final section.

Practitioner guides earn search traffic, AI citations and trust from the people who run the tests and then recommend tools upward. The Founding Auditor role is the natural author.

• Guidance read as professional advice

  Add a short disclaimer and cite the relevant PCAOB standard.

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• ResearchSite and channels (programmable.info scan, November 10, 2026): no blog, no pricing page, no live chat and no online booking on the pages checked; a YouTube channel with 1 video, 9 subscribers and 1,475 views; a LinkedIn company page; Google Analytics and PostHog installed; domain registered in August 2025.Source
• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source

Publish /pilot: 30 days, one process (for example procure-to-pay or user access), up to a set number of key controls, the buyer's own walkthroughs and evidence, a named Oxus founder as lead, and three success criteria agreed up front (hours saved, reviewer acceptance rate, deficiencies found). End with a readout deck and a conversion price. Include a one-page approval memo the champion can send to their CAE or CFO.

A pilot with a fixed scope is easy to approve and easy to judge, and it turns the founders' demos into a repeatable motion.

• Scope creep in pilots

  Anything outside the scope becomes phase two after conversion.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Your websiteContact page: invites visitors to "book a demo, start a pilot, or run a security and procurement review", by email or through the /demo link.Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source

Publish a "Where Oxus fits" page and three short comparison pages. Each covers who the tool is built for (firm vs in-house), what it automates (scoping, walkthroughs, testing), where it runs (Excel add-in, firm portal, GRC suite, standalone), and how Oxus works alongside a GRC system already in place. Keep claims factual, dated and sourced to each rival's own site.

Buyers searching these names are far along in their decision. A fair page that positions Oxus as the in-house SOX tool that works with their GRC system wins the shortlist without picking a fight.

• Outdated claims about rivals

  Date every page and refresh quarterly.

• Competitor researchRivals' own homepages: DataSnipper, "End-to-end Agentic Automation for Audit and Finance", used by the top 100 accounting firms, with case results such as "85% time saved in high-volume testing"; Fieldguide, agents for audit and advisory firms, saying more than half of the top 100 firms partner with it; Optro (formerly AuditBoard), "GRC Intelligence", "Trusted by over 50% of the Fortune 500".See the research Source
• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source
• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source

Build a weekly list of companies with public IPO-readiness signals (recently hired a Head of SOX or Internal Audit, announced late-stage rounds, or posted SOX roles). Send a founder-written email to the SOX or controls lead with one specific line about their stage, the flowchart time saving, and an offer to run one of their walkthroughs through Oxus. Track every list source and reply rate.

Timing matters more than volume in enterprise outbound. A new SOX lead at a pre-IPO company has a budget, a deadline and no settled tools.

• Deliverability problems from volume

  Keep volume low and personal; warm a separate sending domain.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap
• #2 Put the launch post's numbers on the homepage: 5 to 15 hours per flowchart and $300K to $1M+ a year in outsourcing

• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source

Record six silent, captioned screen recordings on demo data, 60 to 90 seconds each: a walkthrough becomes a flowchart; finding an inconsistency between narrative and flowchart; a control description becomes a test plan; samples tested and tickmarked; tracing a conclusion to evidence; exporting the Excel workpaper. Embed them on /platform, post them on LinkedIn and YouTube, and attach the relevant one to follow-up emails.

Auditors trust what they can trace. A short video makes the traceability claim visible without a meeting, and it can be reused in every channel.

• Real client data appears on screen

  Use synthetic data only and review every frame.

• ResearchSite and channels (programmable.info scan, November 10, 2026): no blog, no pricing page, no live chat and no online booking on the pages checked; a YouTube channel with 1 video, 9 subscribers and 1,475 views; a LinkedIn company page; Google Analytics and PostHog installed; domain registered in August 2025.Source
• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source

Publish /integrations listing exactly what works today: evidence file types, document storage it can pull from, GRC tools it exports to or imports from (including by file), Excel workpaper formats and walkthrough recording sources. Mark each as native, file-based or on the roadmap, and add a "request an integration" field that feeds the product backlog.

It removes a common objection before the demo, and the requests show which integrations to build next.

• Listing a tool as integrated when it is file-based

  Label the connection type clearly.

• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source
• Your websiteHomepage (checked November 10, 2026): title "Oxus | The audit, accelerated.", changed from the earlier headline "Modernize Internal Audit with AI"; "Backed by Y Combinator"; two products, Control Testing and Flowchart & Process Narrative Generation, for Internal Audit leaders, SOX/ITGC teams, Finance and IT reviewers; no customer names, logos, testimonials or numbers; the only calls to action are "Book a demo" (linking to /demo) and the founders' email address.Source

Run a 30-minute online clinic each month on one process: scoping a first-year SOX program, documenting procure-to-pay, testing user access reviews. A practitioner (customer or Founding Auditor) presents for 15 minutes, then Oxus shows the same process in the product for 10, then questions. Publish the dates on /events, record the session, and follow up within a day with the recording and a pilot offer.

Recurring, useful events build a list of the exact buyers Oxus needs and give the founders a soft reason to stay in touch.

• Low attendance early on

  Invite personally and treat the recording as the main asset.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• Your websiteSitemap (12 URLs, all dated November 9, 2026), fetched again on November 10, 2026: 8 of the 12 return "404 Not Found": /demo (the target of every "Book a demo" link), /privacy, /careers and both job posts (Founding Engineer, Founding Auditor), /case-studies and its one case study, and /events. Only /, /platform, /security and /contact load.Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source

Log the time each workflow takes in Oxus (flowcharts generated, samples tested, workpapers exported, reviewer edits) and compare it with a baseline the customer sets at onboarding. Each quarter, produce a one-page report: hours saved, value at the customer's own outsourcing rate, reviewer acceptance rate and open items. Offer it to the champion to forward upward, and with consent use aggregated numbers in public proof.

A champion holding a dated, specific number renews and expands more easily, and the same data supplies ideas 2, 4 and 22.

• Customers dispute the baseline

  Let the customer set and edit it.

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source
• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source

Ask every active user to opt in to staying in touch. When a user's role changes (they tell you, or their email bounces), the founder reaches out with a "bring Oxus with you" offer: a free first walkthrough and fast-track pilot at the new employer. Add a simple referral thank-you for introductions (a professional-development stipend, kept modest and allowed under the referrer's employer policies).

Champions who move bring trust with them, and in a profession this small a few of these moves make a measurable share of pipeline.

• Gifts conflict with employer ethics rules

  Offer a donation or training credit instead, and ask about policy first.

• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source

Package the full Oxus cycle as one fixed-price, fixed-timeline offer for a first SOX year: scoping, documentation of key processes, test plans and a first round of testing, with workpapers ready for the external auditor. Deliver it with the software plus a small expert service (the Founding Auditor, or a partner firm from idea 9). Price it well below a typical outsourcing engagement and convert to an annual subscription after year one.

Pre-IPO CFOs buy outcomes and deadlines, not tools. One package that replaces a consulting engagement is easier to approve and moves Oxus from a line item to a strategic vendor.

• Services margin drags down the company

  Cap service hours per package and push work into the product.

• Independence questions with the external auditor

  Keep the package to management's own SOX work, not the external audit.

• #10 Turn "start a pilot" into a defined 30-day pilot page: one process, a set number of controls, agreed success criteria
• #12 Founder outbound to companies preparing for an IPO, timed to when SOX becomes urgent

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source
• Competitor researchRivals' own homepages: DataSnipper, "End-to-end Agentic Automation for Audit and Finance", used by the top 100 accounting firms, with case results such as "85% time saved in high-volume testing"; Fieldguide, agents for audit and advisory firms, saying more than half of the top 100 firms partner with it; Optro (formerly AuditBoard), "GRC Intelligence", "Trusted by over 50% of the Fortune 500".See the research Source

Test pricing by audit scope: tiers by number of key controls and processes in scope (for example up to 100, up to 300, and enterprise), with unlimited reviewers, plus an annual price that guarantees a stated fraction of a typical outsourcing bill. Publish a "from" price or a pricing explainer page so buyers can budget, and keep the full quote for the call. Use the calculator (idea 5) to suggest the tier.

Scope pricing grows with the value delivered, fits how SOX budgets are planned, and avoids penalising teams for adding reviewers, which also helps adoption.

• A public price anchors too low

  Publish the model and a from price only.

• #5 An outsourcing-cost calculator built on the $200 to $800 an hour the launch post quotes

• ResearchSite and channels (programmable.info scan, November 10, 2026): no blog, no pricing page, no live chat and no online booking on the pages checked; a YouTube channel with 1 video, 9 subscribers and 1,475 views; a LinkedIn company page; Google Analytics and PostHog installed; domain registered in August 2025.Source
• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source

Once enough customers consent, publish "The SOX Effort Benchmark": median hours per walkthrough, per key control test and per deficiency, by industry and company stage, with and without automation, plus a short survey of heads of SOX to widen the sample. Release a free summary and a gated full report, present it at a clinic (idea 15), and pitch it to audit trade press.

Original data becomes the reference for a category. Press, analysts and AI assistants cite it, and every reader is a qualified buyer.

• Too few customers for anonymity

  Lead with survey data and add platform data only above a minimum group size.

• #18 An in-product "hours saved this cycle" report each customer can take to their CFO

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• Y CombinatorY Combinator profile: Winter 2026 batch, founded 2025, team of 3 (founder CEO, COO and CTO), San Francisco; "uses AI to automate internal audits for pre-IPO and public companies"; customers include "payroll providers, public biotechs, and social media enterprises"; helps audit teams finish work "up to 10x faster".Source

Pilot a partner program with two or three mid-sized advisory firms that deliver SOX for pre-IPO clients. They run Oxus on client engagements (with client consent), keep their fixed fees and margin, and introduce Oxus when a client brings SOX in-house. Offer partner pricing, a co-branded workpaper format and joint case studies.

It turns a likely objection ("our outsourcer already does this") into a channel, and each firm brings many clients at once.

• Channel conflict with direct deals

  Register accounts; direct deals keep priority.

• Firms push Oxus into an external-audit role

  Limit the pilot to SOX advisory and internal audit work.

• #4 Publish anonymised proof from the payroll, biotech and social media customers

• Y CombinatorLaunch post on Y Combinator: scoping "takes weeks"; turning meeting notes into a process flowchart takes "5 to 15 hours"; evidence sits across spreadsheets, PDFs, screenshots and emails; teams repeat checks such as finding signatures in 200-page documents, matching orders to invoices and reviewing access for hundreds of employees; outsourcing costs "$200 to $800" an hour, or "$300K to $1M+" a year. The product promise includes risk-based audit scoping, flowcharts within minutes, evidence search and bulk testing with traceable evidence. The ask: introductions to Chief Audit Executives, CFOs, heads of internal audit, SOX and internal controls, and controllers.Source
• Competitor researchRivals' own homepages: DataSnipper, "End-to-end Agentic Automation for Audit and Finance", used by the top 100 accounting firms, with case results such as "85% time saved in high-volume testing"; Fieldguide, agents for audit and advisory firms, saying more than half of the top 100 firms partner with it; Optro (formerly AuditBoard), "GRC Intelligence", "Trusted by over 50% of the Fortune 500".See the research Source

Set a performance budget before the new pages ship: server-render the hero text so it does not wait on JavaScript, split out unused bundles, load Google Tag Manager after the page is interactive, and keep one analytics setup (Google Analytics and PostHog overlap; pick an owner for each and remove what is unused). Add the lab check to the same deploy check as idea 1.

Fixing speed is cheapest before a site grows. A small budget keeps the advantage real visitors already have.

• Deferring tags drops some analytics events

  Compare event counts for a week.

• #1 Bring back the "Book a demo" page: every demo link on oxus-ai.com leads to a 404, along with 7 other pages in the sitemap

• PageSpeedGoogle PageSpeed (November 10, 2026): real visitors pass Core Web Vitals (75th-percentile LCP 1.4s, INP 45ms, CLS 0), though field LCP is trending 12% slower. In the mobile lab test the score is 78 (desktop 97) and the main content, a paragraph of text, appears at 5.6s; the largest fixes are about 173KB of unused JavaScript (about 0.9s) and render-blocking requests (about 0.2s); Google Tag Manager is the largest third party at 178KB. Accessibility 96, with one colour-contrast issue.Source
• ResearchSite and channels (programmable.info scan, November 10, 2026): no blog, no pricing page, no live chat and no online booking on the pages checked; a YouTube channel with 1 video, 9 subscribers and 1,475 views; a LinkedIn company page; Google Analytics and PostHog installed; domain registered in August 2025.Source

Pick the GRC suite most common among prospects. Build an export (and later an API connection) that sends Oxus workpapers, test results and flowcharts into that suite's control records. Then apply to its partner or app marketplace, if one exists, and publish a "Using Oxus with your GRC suite" page. Lead with this in deals where a suite is already in place.

It turns the incumbent from a blocker into a distribution channel and shortens deals at companies that have already bought a suite.

• The suite builds the same features

  Keep the advantage in walkthrough flowcharts and evidence tracing, and own the customer relationship.

• #14 A "works with" page: the evidence formats, GRC tools and storage systems Oxus reads from and exports to

• Your websitePlatform page: Control Testing "generates test plans from control descriptions and PCAOB standards", retrieves files and samples, runs tests and produces Excel workpapers, linking each sample result to tickmarked source files; Flowchart & Process Narrative Generation turns walkthrough transcripts, notes and videos into flowcharts and narratives with risks highlighted, version history and inconsistency detection. It "complements existing GRC and evidence systems" and keeps an auditor in the loop. The page gives no numbers and names no integrations.Source
• Competitor researchRivals' own homepages: DataSnipper, "End-to-end Agentic Automation for Audit and Finance", used by the top 100 accounting firms, with case results such as "85% time saved in high-volume testing"; Fieldguide, agents for audit and advisory firms, saying more than half of the top 100 firms partner with it; Optro (formerly AuditBoard), "GRC Intelligence", "Trusted by over 50% of the Fortune 500".See the research Source