Pearmill growth playbook

Publish a Lifecycle (email and SMS) service page in the current site design: the seven flows the new hire will own, how lifecycle and paid share one creative and testing system, the Toybox results, and a "Lifecycle flow audit" offer that reviews a brand's Klaviyo flows, list health and Shopify triggers in one week. Add "Email and SMS" to the What we do page and the platform list, and link the page from the Toybox story.

Agencies that sell paid and lifecycle together can show blended CAC and revenue after the first order, which a paid-only shop cannot. The page gives the new hire a pipeline from day one and gives the Growth Managers something to point to when they pitch the service.

[ ] Welcome flow live, with more than one message
[ ] Abandoned cart and browse abandonment flows
[ ] Post-purchase and review request flows
[ ] Replenishment timing matches product use
[ ] Win-back flow for lapsed buyers
[ ] SMS consent and suppression rules
[ ] Shopify triggers firing and matching the journey
[ ] Flow revenue share vs campaign revenue share
[ ] Paid creative winners reused in email

• The new hire is not in place yet

  Run the first audits with the Growth Manager and hand over when the hire starts.

• Brands see it as a side service

  Lead with the Toybox numbers and the paid plus lifecycle story.

• HiringLifecycle Marketing Manager (remote, posted October 16, 2026, $55K-$120K): will "own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results"; audit and build "welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back" flows; "Coordinate localized campaigns and flows across markets"; needs Klaviyo or a comparable platform, Shopify and "experience supporting e-commerce brands".Source
• Your websiteWhat we do page: four disciplines (Tech Labs, Intelligence, Media, Creative Studios); Media covers "Paid search, social, TV, and programmatic"; Creative Studios includes "CRO, landing pages, and experience design"; platforms listed are Meta, Google, TikTok, LinkedIn, Bing, Reddit, Nextdoor and TV. Email, SMS and lifecycle marketing are not mentioned on the page.Source
• Your websiteSitemap (1,498 URLs, checked October 23, 2026): the only service pages are ad creative optimization, growth analytics, full-service management and conversion rate optimization, plus a separate /cro-service page; no page for email, SMS, lifecycle or retention. The full-service page says "Let us manage your paid search and paid social advertising channels" and its footer reads "Pearmill - © Copyright 2022"; its form asks "What's your monthly ad spend?" from "< $50k / mo" to "$2M+ / mo".Source
• Your websiteToybox case study: Pearmill ran Meta, Google, TikTok and Bing plus a "Lifecycle Program Build" ("welcome sequences, abandoned cart recovery, post-purchase nurture, and seasonal promotional campaigns") to "reduce dependency on paid acquisition"; results were 50% revenue growth in 2024, a 3x ROAS held, three years of profitability, a UK launch and "Reduced Seasonal Dependency".Source
• HiringGrowth Manager (posted August 26, 2026) and Client Success - Paid Ads (posted September 14, 2026), both reporting to the Head of Performance: lead strategy across paid search and paid social, "be the champion of the experimentation process", work with "the paid-social, paid-search team, creative, CRO, SEO, and lifecycle teams", and "pitch new services to existing clients where appropriate". Pearmill describes itself in the posts as "running over $500M in ad spend".Source

List current e-commerce and subscription clients, run the one-week flow audit for each at no cost, and present it in the next monthly review with the revenue paid traffic is leaving behind. Offer a fixed-scope lifecycle retainer to the clients with the biggest gaps.

Selling to existing clients is the cheapest growth an agency has, and it raises retention because the client now runs two channels through Pearmill.

• Clients have an email agency already

  Position it as joint work on the paid-to-email handoff.

• HiringGrowth Manager (posted August 26, 2026) and Client Success - Paid Ads (posted September 14, 2026), both reporting to the Head of Performance: lead strategy across paid search and paid social, "be the champion of the experimentation process", work with "the paid-social, paid-search team, creative, CRO, SEO, and lifecycle teams", and "pitch new services to existing clients where appropriate". Pearmill describes itself in the posts as "running over $500M in ad spend".Source
• HiringLifecycle Marketing Manager (remote, posted October 16, 2026, $55K-$120K): will "own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results"; audit and build "welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back" flows; "Coordinate localized campaigns and flows across markets"; needs Klaviyo or a comparable platform, Shopify and "experience supporting e-commerce brands".Source
• Your websiteHomepage: "an award-winning, AI-native creative and performance agency"; "Manage $500M+ of ad spend on 15+ platforms"; clients shown are Homeaglow, Cometeer, Ramp, Tovala, Orkin, Ambrook and Stamps.com; "Our Companies" links Pedal AI and Hopkin AI; a homepage blog card says Pearmill's Vori ads "drove leads about 38% cheaper than video"; the meta description reads "Growth isn't linear. Growth is resilience. A multi-disciplinary approach to performance marketing."Source
• Your websiteToybox case study: Pearmill ran Meta, Google, TikTok and Bing plus a "Lifecycle Program Build" ("welcome sequences, abandoned cart recovery, post-purchase nurture, and seasonal promotional campaigns") to "reduce dependency on paid acquisition"; results were 50% revenue growth in 2024, a 3x ROAS held, three years of profitability, a UK launch and "Reduced Seasonal Dependency".Source

Rename each page and slug to "<Client>: <result>" (for example "Toybox: 50% revenue growth at 3x ROAS"), redirect the old slugs, write meta descriptions with the key numbers, add alt text with the client name to each logo and the client name in the listing card text.

Named results are what buyers and award juries look for, and search and AI answers then cite Pearmill when people research its clients' categories.

• A client prefers to stay unnamed

  Keep that one by category and result.

• Your websiteCase study pages sit at /case-studies/case-study-1 to case-study-5 with generic titles such as "Improving Customer Engagement" and "Enhancing Digital Marketing" and no meta descriptions; on the case studies listing the impact numbers (for example "57% lower CPA", "109% increase in landing page conversion") are shown without the client name in text, the logos carrying empty alt text.Source
• Your websiteToybox case study: Pearmill ran Meta, Google, TikTok and Bing plus a "Lifecycle Program Build" ("welcome sequences, abandoned cart recovery, post-purchase nurture, and seasonal promotional campaigns") to "reduce dependency on paid acquisition"; results were 50% revenue growth in 2024, a 3x ROAS held, three years of profitability, a UK launch and "Reduced Seasonal Dependency".Source
• Your blogPearmill named to The Drum's Indie Agency 100 (October 8, 2026), "one of roughly two dozen US-based agencies"; earlier honors include a Gold in Commerce at The Drum Awards for Marketing 2024 and a Silver in Media in 2026 for Toybox, and two 2026 Webby nominations for Orkin and Toybox. Pearmill refreshed its brand in April and in August launched Pedal, "a new company that brings the same performance methodology to small and mid-sized businesses".Source

Rewrite the four service pages in the new voice: the four disciplines, $500M+ managed on 15+ platforms, AI-native workflows, current proof and awards, and links to the new lifecycle page. Keep the audit form and its ad spend question.

Buyers who reach an old page judge the agency by it, and it currently undersells what the team does.

• Loses old search traffic

  Keep the URLs and headings close to current queries.

• Your websiteSitemap (1,498 URLs, checked October 23, 2026): the only service pages are ad creative optimization, growth analytics, full-service management and conversion rate optimization, plus a separate /cro-service page; no page for email, SMS, lifecycle or retention. The full-service page says "Let us manage your paid search and paid social advertising channels" and its footer reads "Pearmill - © Copyright 2022"; its form asks "What's your monthly ad spend?" from "< $50k / mo" to "$2M+ / mo".Source
• Your websiteWhat we do page: four disciplines (Tech Labs, Intelligence, Media, Creative Studios); Media covers "Paid search, social, TV, and programmatic"; Creative Studios includes "CRO, landing pages, and experience design"; platforms listed are Meta, Google, TikTok, LinkedIn, Bing, Reddit, Nextdoor and TV. Email, SMS and lifecycle marketing are not mentioned on the page.Source
• Your websiteHomepage: "an award-winning, AI-native creative and performance agency"; "Manage $500M+ of ad spend on 15+ platforms"; clients shown are Homeaglow, Cometeer, Ramp, Tovala, Orkin, Ambrook and Stamps.com; "Our Companies" links Pedal AI and Hopkin AI; a homepage blog card says Pearmill's Vori ads "drove leads about 38% cheaper than video"; the meta description reads "Growth isn't linear. Growth is resilience. A multi-disciplinary approach to performance marketing."Source
• Your blogPearmill named to The Drum's Indie Agency 100 (October 8, 2026), "one of roughly two dozen US-based agencies"; earlier honors include a Gold in Commerce at The Drum Awards for Marketing 2024 and a Silver in Media in 2026 for Toybox, and two 2026 Webby nominations for Orkin and Toybox. Pearmill refreshed its brand in April and in August launched Pedal, "a new company that brings the same performance methodology to small and mid-sized businesses".Source

Find which elements move (sliders, logo rows, web fonts and the cookie or form modals are usual suspects), reserve their space, set image sizes and preload fonts. Re-check the 28-day field data after a month.

A stable page keeps visitors reading and lets Pearmill say its own site passes the standards it audits for clients.

• Webflow interactions cause shifts

  Replace the worst animation with a static block.

• Chrome UX ReportReal Chrome visitors to pearmill.com (75th percentile): Largest Contentful Paint 1,077 ms and Interaction to Next Paint 73 ms, both good, but Cumulative Layout Shift 0.15, above the 0.1 "good" limit, so the site does not pass Core Web Vitals on layout stability.Source
• Your websiteWhat we do page: four disciplines (Tech Labs, Intelligence, Media, Creative Studios); Media covers "Paid search, social, TV, and programmatic"; Creative Studios includes "CRO, landing pages, and experience design"; platforms listed are Meta, Google, TikTok, LinkedIn, Bing, Reddit, Nextdoor and TV. Email, SMS and lifecycle marketing are not mentioned on the page.Source

Add an awards row to the homepage, service pages and audit form confirmation; add the Indie 100 badge to proposals, email signatures and the LinkedIn page; and pitch the Toybox award story to two trade newsletters.

Independent rankings built on client ratings are strong third-party proof for a buyer choosing between similar agencies.

• Badges clutter the page

  One quiet row of names.

• Your blogPearmill named to The Drum's Indie Agency 100 (October 8, 2026), "one of roughly two dozen US-based agencies"; earlier honors include a Gold in Commerce at The Drum Awards for Marketing 2024 and a Silver in Media in 2026 for Toybox, and two 2026 Webby nominations for Orkin and Toybox. Pearmill refreshed its brand in April and in August launched Pedal, "a new company that brings the same performance methodology to small and mid-sized businesses".Source
• Your websiteHomepage: "an award-winning, AI-native creative and performance agency"; "Manage $500M+ of ad spend on 15+ platforms"; clients shown are Homeaglow, Cometeer, Ramp, Tovala, Orkin, Ambrook and Stamps.com; "Our Companies" links Pedal AI and Hopkin AI; a homepage blog card says Pearmill's Vori ads "drove leads about 38% cheaper than video"; the meta description reads "Growth isn't linear. Growth is resilience. A multi-disciplinary approach to performance marketing."Source
• Competitor researchRivals' own homepages: Tuff, "a plug-in growth marketing team" for startups and established players; Right Side Up, a "Premium Growth Marketing Agency" that pitches itself as unlike "traditional growth marketing agencies and recruiting firms"; Directive, a B2B agency moving marketers "from MQLs to qualified pipeline" with "Customer Generation", "420+ brands served".See the research Source

Build a skill that pulls candidate ads from the ad library sources and Hopkin's competitor feed, drafts the analysis in Pearmill's format, and hands three to five to a Creative Strategist to judge and edit. Publish weekly, with a meta description on each ad page, and add a "work with us" block that links to the creative service.

A weekly habit keeps Pearmill in buyers' inboxes between pitches, and the archive is already one of the largest ad creative libraries an agency has.

• Quality drops

  A strategist approves every ad and line.

• Your websiteAd Creative Newsletter: promises "a curated set of paid social ads for inspiration every week"; the site holds 1,146 ad analysis pages, 85 issue pages and 47 industry pages (for example "Ecommerce Ad Creative Analysis"), going back to 2020; the latest issue, #86, is dated March 23, 2026; the ad and issue pages have no meta descriptions.Source
• Your blog"We Spend ~10% of Revenue on AI. We're Also Hiring More Marketers" (October 6, 2026): roughly 10% of revenue goes to AI tokens; Pearmill has its own "AI connector and advertising intelligence layer", a central skills database and AI training; it saw "role collapse" as designers, strategists, media buyers and analysts moved closer together; it previewed an October 14 webinar.Source
• HiringPerformance Creative Strategist (posted September 3, 2026, $85K-$110K, contract to start): Pearmill's "client roster ... skews B2B, SaaS, and tech (alongside fintech, healthcare, and more)"; briefs frame ideas as testable hypotheses ("We think [concept] will outperform [current] because [insight]") across Meta, TikTok, YouTube and Google; a client-facing role.Source
• Your companiesHopkin (hopkin.ai), listed under "Our Companies": "Hopkin connects Claude, ChatGPT and other AI assistants to your ad accounts, analytics and competitors' ads", "30 days free, no credit card", with a Tag Inspector. pearmill.com also hosts a free LinkedIn Pixel Helper page.Source

When a prospect connects read-only access, run a short automated pre-audit (wasted spend, structure, tracking gaps, creative fatigue) through the team's skills, send it within 24 hours, and use the call to walk through it. Keep the full audit human-led.

A useful answer before the first call raises show rates and lets the team spend pitch time on judgment rather than data pulls.

• Prospects will not grant access

  Offer a screen-share version.

• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source
• Your websiteSitemap (1,498 URLs, checked October 23, 2026): the only service pages are ad creative optimization, growth analytics, full-service management and conversion rate optimization, plus a separate /cro-service page; no page for email, SMS, lifecycle or retention. The full-service page says "Let us manage your paid search and paid social advertising channels" and its footer reads "Pearmill - © Copyright 2022"; its form asks "What's your monthly ad spend?" from "< $50k / mo" to "$2M+ / mo".Source
• Your companiesHopkin (hopkin.ai), listed under "Our Companies": "Hopkin connects Claude, ChatGPT and other AI assistants to your ad accounts, analytics and competitors' ads", "30 days free, no credit card", with a Tag Inspector. pearmill.com also hosts a free LinkedIn Pixel Helper page.Source
• Your blog"We Spend ~10% of Revenue on AI. We're Also Hiring More Marketers" (October 6, 2026): roughly 10% of revenue goes to AI tokens; Pearmill has its own "AI connector and advertising intelligence layer", a central skills database and AI training; it saw "role collapse" as designers, strategists, media buyers and analysts moved closer together; it previewed an October 14 webinar.Source

Send "< $50k / mo" submissions to Pedal with a warm handoff and a note on why, and set a threshold at which Pedal customers are offered Pearmill. Report both directions each month.

Every lead gets the right service, senior teams stay on accounts that fit, and the two companies feed each other.

• Prospects feel downgraded

  Explain the fit and keep a call option.

• Your websiteSitemap (1,498 URLs, checked October 23, 2026): the only service pages are ad creative optimization, growth analytics, full-service management and conversion rate optimization, plus a separate /cro-service page; no page for email, SMS, lifecycle or retention. The full-service page says "Let us manage your paid search and paid social advertising channels" and its footer reads "Pearmill - © Copyright 2022"; its form asks "What's your monthly ad spend?" from "< $50k / mo" to "$2M+ / mo".Source
• Your blogPearmill named to The Drum's Indie Agency 100 (October 8, 2026), "one of roughly two dozen US-based agencies"; earlier honors include a Gold in Commerce at The Drum Awards for Marketing 2024 and a Silver in Media in 2026 for Toybox, and two 2026 Webby nominations for Orkin and Toybox. Pearmill refreshed its brand in April and in August launched Pedal, "a new company that brings the same performance methodology to small and mid-sized businesses".Source
• Your websiteHomepage: "an award-winning, AI-native creative and performance agency"; "Manage $500M+ of ad spend on 15+ platforms"; clients shown are Homeaglow, Cometeer, Ramp, Tovala, Orkin, Ambrook and Stamps.com; "Our Companies" links Pedal AI and Hopkin AI; a homepage blog card says Pearmill's Vori ads "drove leads about 38% cheaper than video"; the meta description reads "Growth isn't linear. Growth is resilience. A multi-disciplinary approach to performance marketing."Source

Turn each internal playbook (account structure, Performance Max, negative keywords, budget pacing, tracking checks) into a public guide with a worked example and a downloadable checklist, one every two weeks.

Practical playbooks bring in search and AI citations from in-market buyers and show the depth of the team before the first call.

• Rivals copy it

  The value is the team that runs it.

• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source
• Your websiteHypergrowth Podcast: 26 episode pages, the newest in the sitemap from August 2023 (for example SEO strategy with Graphite and B2B demand with Pipe). Webinar pages include BFCM, "How to not panic in Q4", paid search incrementality, "Ship more static ads with AI", "The agentic marketing flywheel" and a telehealth webinar.Source

For the four industries with the most clients (B2B SaaS, fintech, healthcare, e-commerce), add a top section to the existing page: what Pearmill does for that industry, a named case study, the relevant awards and an audit offer, keeping the ad gallery below.

The pages already exist and get traffic from ad research; adding the offer turns researchers into prospects.

• Regulated industries need care

  Have healthcare and fintech copy reviewed.

• Your websiteAd Creative Newsletter: promises "a curated set of paid social ads for inspiration every week"; the site holds 1,146 ad analysis pages, 85 issue pages and 47 industry pages (for example "Ecommerce Ad Creative Analysis"), going back to 2020; the latest issue, #86, is dated March 23, 2026; the ad and issue pages have no meta descriptions.Source
• HiringPerformance Creative Strategist (posted September 3, 2026, $85K-$110K, contract to start): Pearmill's "client roster ... skews B2B, SaaS, and tech (alongside fintech, healthcare, and more)"; briefs frame ideas as testable hypotheses ("We think [concept] will outperform [current] because [insight]") across Meta, TikTok, YouTube and Google; a client-facing role.Source
• Your websiteHypergrowth Podcast: 26 episode pages, the newest in the sitemap from August 2023 (for example SEO strategy with Graphite and B2B demand with Pipe). Webinar pages include BFCM, "How to not panic in Q4", paid search incrementality, "Ship more static ads with AI", "The agentic marketing flywheel" and a telehealth webinar.Source
• Your websiteCase study pages sit at /case-studies/case-study-1 to case-study-5 with generic titles such as "Improving Customer Engagement" and "Enhancing Digital Marketing" and no meta descriptions; on the case studies listing the impact numbers (for example "57% lower CPA", "109% increase in landing page conversion") are shown without the client name in text, the logos carrying empty alt text.Source

Run one webinar a month on a fixed day, publish the recording with chapters and a summary post, and follow up attendees with a tailored audit offer within two days.

A regular slot builds an audience, and recordings keep producing leads long after the live session.

• Low attendance

  Co-host with a platform partner rep.

• Your websiteHypergrowth Podcast: 26 episode pages, the newest in the sitemap from August 2023 (for example SEO strategy with Graphite and B2B demand with Pipe). Webinar pages include BFCM, "How to not panic in Q4", paid search incrementality, "Ship more static ads with AI", "The agentic marketing flywheel" and a telehealth webinar.Source
• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source
• Your blog"We Spend ~10% of Revenue on AI. We're Also Hiring More Marketers" (October 6, 2026): roughly 10% of revenue goes to AI tokens; Pearmill has its own "AI connector and advertising intelligence layer", a central skills database and AI training; it saw "role collapse" as designers, strategists, media buyers and analysts moved closer together; it previewed an October 14 webinar.Source

Package paid media, creative and lifecycle for e-commerce brands with one monthly report on blended CAC, first-to-second order rate and flow revenue, and a shared testing plan where winning ad hooks are reused in email.

One owner of the whole funnel can be judged on the business outcome, which is how founders think about growth.

• Harder to staff

  Start with two clients per lifecycle manager.

• Your websiteToybox case study: Pearmill ran Meta, Google, TikTok and Bing plus a "Lifecycle Program Build" ("welcome sequences, abandoned cart recovery, post-purchase nurture, and seasonal promotional campaigns") to "reduce dependency on paid acquisition"; results were 50% revenue growth in 2024, a 3x ROAS held, three years of profitability, a UK launch and "Reduced Seasonal Dependency".Source
• HiringLifecycle Marketing Manager (remote, posted October 16, 2026, $55K-$120K): will "own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results"; audit and build "welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back" flows; "Coordinate localized campaigns and flows across markets"; needs Klaviyo or a comparable platform, Shopify and "experience supporting e-commerce brands".Source
• HiringGrowth Manager (posted August 26, 2026) and Client Success - Paid Ads (posted September 14, 2026), both reporting to the Head of Performance: lead strategy across paid search and paid social, "be the champion of the experimentation process", work with "the paid-social, paid-search team, creative, CRO, SEO, and lifecycle teams", and "pitch new services to existing clients where appropriate". Pearmill describes itself in the posts as "running over $500M in ad spend".Source
• Competitor researchRivals' own homepages: Tuff, "a plug-in growth marketing team" for startups and established players; Right Side Up, a "Premium Growth Marketing Agency" that pitches itself as unlike "traditional growth marketing agencies and recruiting firms"; Directive, a B2B agency moving marketers "from MQLs to qualified pipeline" with "Customer Generation", "420+ brands served".See the research Source

Build an anonymized sample report: platform numbers, attribution tool, client analytics, the gap between them and how Pearmill explains it, plus the incrementality test plan. Use it in pitches and on the growth analytics page.

Measurement trust is a common reason clients leave agencies; showing the method early sets expectations and builds confidence.

• Exposes client data

  Anonymize and get sign-off.

• Your websiteWhat we do page: four disciplines (Tech Labs, Intelligence, Media, Creative Studios); Media covers "Paid search, social, TV, and programmatic"; Creative Studios includes "CRO, landing pages, and experience design"; platforms listed are Meta, Google, TikTok, LinkedIn, Bing, Reddit, Nextdoor and TV. Email, SMS and lifecycle marketing are not mentioned on the page.Source
• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source
• Your websiteHypergrowth Podcast: 26 episode pages, the newest in the sitemap from August 2023 (for example SEO strategy with Graphite and B2B demand with Pipe). Webinar pages include BFCM, "How to not panic in Q4", paid search incrementality, "Ship more static ads with AI", "The agentic marketing flywheel" and a telehealth webinar.Source

Package a UK launch: market test budget plan, localized creative, UK-ready lifecycle flows and measurement, with the Toybox story as proof. Market it to US brands already selling online that ship internationally.

Expansion is a clear trigger for hiring an agency, and few rivals show a proven UK launch.

• Few prospects ready

  Also offer Canada.

• Your websiteToybox case study: Pearmill ran Meta, Google, TikTok and Bing plus a "Lifecycle Program Build" ("welcome sequences, abandoned cart recovery, post-purchase nurture, and seasonal promotional campaigns") to "reduce dependency on paid acquisition"; results were 50% revenue growth in 2024, a 3x ROAS held, three years of profitability, a UK launch and "Reduced Seasonal Dependency".Source
• HiringLifecycle Marketing Manager (remote, posted October 16, 2026, $55K-$120K): will "own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results"; audit and build "welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back" flows; "Coordinate localized campaigns and flows across markets"; needs Klaviyo or a comparable platform, Shopify and "experience supporting e-commerce brands".Source
• Your websiteCareers page: two benefit lists on the same page, one saying "6 weeks of fully paid parental leave" and the other "16 weeks"; the job posts say 16 weeks. The office list still names cities such as Kiev, Moscow and St Petersburg and says Pearmill "was founded in 2018".Source

Combine them into one free page that checks a site's Meta, Google, LinkedIn and TikTok tags, shows what is missing, and offers a tracking review as the next step.

Free tools attract the exact people who manage ad accounts, at the moment they find a problem.

• Overlap with Hopkin's own funnel

  Share leads by agreement.

• Your companiesHopkin (hopkin.ai), listed under "Our Companies": "Hopkin connects Claude, ChatGPT and other AI assistants to your ad accounts, analytics and competitors' ads", "30 days free, no credit card", with a Tag Inspector. pearmill.com also hosts a free LinkedIn Pixel Helper page.Source
• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source

Offer a fixed-scope engagement: train an in-house team, set up shared skills and connectors for their ad accounts, and run the first month of AI-assisted reporting and testing together. Start with current clients.

It turns an internal capability into revenue and deepens client relationships beyond media buying.

• Clients cut agency work

  Pair the engagement with continued media management.

• Your blog"We Spend ~10% of Revenue on AI. We're Also Hiring More Marketers" (October 6, 2026): roughly 10% of revenue goes to AI tokens; Pearmill has its own "AI connector and advertising intelligence layer", a central skills database and AI training; it saw "role collapse" as designers, strategists, media buyers and analysts moved closer together; it previewed an October 14 webinar.Source
• HiringJunior Growth Manager (posted August 26, 2026): "As Pearmill scales - winning more sophisticated clients, expanding our tools, and taking on more ambitious work"; maintains creative trackers, runs vendor relationships "with Google, Meta, and other partners", and builds "internal processes and automations alongside the Growth team"; "We use agentic workflows to handle repeatable work across media, creative, and reporting."Source
• Your companiesHopkin (hopkin.ai), listed under "Our Companies": "Hopkin connects Claude, ChatGPT and other AI assistants to your ad accounts, analytics and competitors' ads", "30 days free, no credit card", with a Tag Inspector. pearmill.com also hosts a free LinkedIn Pixel Helper page.Source

Publish an annual report on creative formats, hooks, fatigue and costs by industry and platform, from aggregated, anonymized account data plus the newsletter archive. Launch it with a webinar and press.

Original data earns links, press and AI citations, and gives every Growth Manager a reason to call prospects.

• Client data concerns

  Aggregate and suppress small groups.

• Your websiteHomepage: "an award-winning, AI-native creative and performance agency"; "Manage $500M+ of ad spend on 15+ platforms"; clients shown are Homeaglow, Cometeer, Ramp, Tovala, Orkin, Ambrook and Stamps.com; "Our Companies" links Pedal AI and Hopkin AI; a homepage blog card says Pearmill's Vori ads "drove leads about 38% cheaper than video"; the meta description reads "Growth isn't linear. Growth is resilience. A multi-disciplinary approach to performance marketing."Source
• Your websiteAd Creative Newsletter: promises "a curated set of paid social ads for inspiration every week"; the site holds 1,146 ad analysis pages, 85 issue pages and 47 industry pages (for example "Ecommerce Ad Creative Analysis"), going back to 2020; the latest issue, #86, is dated March 23, 2026; the ad and issue pages have no meta descriptions.Source
• HiringGrowth Manager (posted August 26, 2026) and Client Success - Paid Ads (posted September 14, 2026), both reporting to the Head of Performance: lead strategy across paid search and paid social, "be the champion of the experimentation process", work with "the paid-social, paid-search team, creative, CRO, SEO, and lifecycle teams", and "pitch new services to existing clients where appropriate". Pearmill describes itself in the posts as "running over $500M in ad spend".Source
• Your blogPearmill named to The Drum's Indie Agency 100 (October 8, 2026), "one of roughly two dozen US-based agencies"; earlier honors include a Gold in Commerce at The Drum Awards for Marketing 2024 and a Silver in Media in 2026 for Toybox, and two 2026 Webby nominations for Orkin and Toybox. Pearmill refreshed its brand in April and in August launched Pedal, "a new company that brings the same performance methodology to small and mid-sized businesses".Source

Include a Hopkin seat in every retainer, set up with the same views the team uses, and agree which questions the client asks the assistant and which go to the Growth Manager.

Clients who can see their own numbers any time trust the agency more, and Hopkin gains users through Pearmill.

• Clients second-guess the team

  Share the same numbers and the reasoning behind decisions.

• Your companiesHopkin (hopkin.ai), listed under "Our Companies": "Hopkin connects Claude, ChatGPT and other AI assistants to your ad accounts, analytics and competitors' ads", "30 days free, no credit card", with a Tag Inspector. pearmill.com also hosts a free LinkedIn Pixel Helper page.Source
• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source
• HiringGrowth Manager (posted August 26, 2026) and Client Success - Paid Ads (posted September 14, 2026), both reporting to the Head of Performance: lead strategy across paid search and paid social, "be the champion of the experimentation process", work with "the paid-social, paid-search team, creative, CRO, SEO, and lifecycle teams", and "pitch new services to existing clients where appropriate". Pearmill describes itself in the posts as "running over $500M in ad spend".Source

Record a monthly 20-minute conversation with a client and the Pearmill team behind the work, cut clips for LinkedIn, and publish each with a summary post.

Clients sharing their own story is strong proof, and guests share the episodes with their networks.

• Clients are busy

  Keep it short and remote.

• Your websiteHypergrowth Podcast: 26 episode pages, the newest in the sitemap from August 2023 (for example SEO strategy with Graphite and B2B demand with Pipe). Webinar pages include BFCM, "How to not panic in Q4", paid search incrementality, "Ship more static ads with AI", "The agentic marketing flywheel" and a telehealth webinar.Source
• Your blogPearmill named to The Drum's Indie Agency 100 (October 8, 2026), "one of roughly two dozen US-based agencies"; earlier honors include a Gold in Commerce at The Drum Awards for Marketing 2024 and a Silver in Media in 2026 for Toybox, and two 2026 Webby nominations for Orkin and Toybox. Pearmill refreshed its brand in April and in August launched Pedal, "a new company that brings the same performance methodology to small and mid-sized businesses".Source

Use one benefits list that matches the job posts, update the locations to the current team, add a line on the AI-native way of working from the posts, and show the open roles at the top.

Candidates compare details; a consistent page helps the hiring that drives the growth plan.

• Benefits change

  Keep them in one shared source.

• Your websiteCareers page: two benefit lists on the same page, one saying "6 weeks of fully paid parental leave" and the other "16 weeks"; the job posts say 16 weeks. The office list still names cities such as Kiev, Moscow and St Petersburg and says Pearmill "was founded in 2018".Source
• HiringSenior Paid Search Manager and Paid Search Manager (posted August 10-12, 2026): "A large part of this job now runs through AI"; run reporting and analysis through AI "using our skills and MCP connectors"; "Lead audits for prospects, and present them in pitches"; "Reconcile platform numbers against attribution tools and the client's own reporting"; "Write for our blog, and build out the paid search playbooks the rest of the team works from"; "Run internal sessions and webinars".Source
• HiringJunior Growth Manager (posted August 26, 2026): "As Pearmill scales - winning more sophisticated clients, expanding our tools, and taking on more ambitious work"; maintains creative trackers, runs vendor relationships "with Google, Meta, and other partners", and builds "internal processes and automations alongside the Growth team"; "We use agentic workflows to handle repeatable work across media, creative, and reporting."Source

Each month publish three anonymized or approved hypotheses with the result and the lesson, tagged by industry and platform, and link them from the newsletter.

It shows the testing method in action and gives creative buyers a reason to follow Pearmill.

• Clients refuse

  Anonymize by industry.

• HiringPerformance Creative Strategist (posted September 3, 2026, $85K-$110K, contract to start): Pearmill's "client roster ... skews B2B, SaaS, and tech (alongside fintech, healthcare, and more)"; briefs frame ideas as testable hypotheses ("We think [concept] will outperform [current] because [insight]") across Meta, TikTok, YouTube and Google; a client-facing role.Source
• Your websiteAd Creative Newsletter: promises "a curated set of paid social ads for inspiration every week"; the site holds 1,146 ad analysis pages, 85 issue pages and 47 industry pages (for example "Ecommerce Ad Creative Analysis"), going back to 2020; the latest issue, #86, is dated March 23, 2026; the ad and issue pages have no meta descriptions.Source
• Your websiteHomepage: "an award-winning, AI-native creative and performance agency"; "Manage $500M+ of ad spend on 15+ platforms"; clients shown are Homeaglow, Cometeer, Ramp, Tovala, Orkin, Ambrook and Stamps.com; "Our Companies" links Pedal AI and Hopkin AI; a homepage blog card says Pearmill's Vori ads "drove leads about 38% cheaper than video"; the meta description reads "Growth isn't linear. Growth is resilience. A multi-disciplinary approach to performance marketing."Source