Primary Venture Partners growth playbook

Add a "Compute 100" item to the main menu and footer, and a homepage band linking the list, podcast and newsletter. Create a Compute specialization page that groups the compute companies (Etched, Atero, The Biological Computing Company and the memory, packaging and quantum bets the firm can name), leads with the compute thesis from the Approach page, links The Compute 100, and ends with a "Building in compute?" path to the compute pod. Correct Etched's stage while you are there.

The Compute 100 is the firm's best piece of compute marketing, and primary.vc is where founders check out an investor. Linking the two sends the firm's own traffic to the community the new hire is building, and a compute page shows technical founders that Primary is a specialist, not a generalist with one famous win.

[ ] "Compute 100" in the primary.vc menu and footer
[ ] Homepage band: list, podcast, newsletter
[ ] Compute filter in the portfolio
[ ] Compute thesis at the top of the page
[ ] Compute companies with current stages
[ ] "Building in compute?" path to the pod
[ ] Compute 100 links back to the page
[ ] Tracked links on every Compute 100 link

• Other sectors want their own pages

  Use the same template for each sector partner.

• Company facts go stale

  Assign one owner to update stages after each round.

• Your websiteprimary.vc homepage, navigation and footer (checked October 22, 2026) link to People, Portfolio, Approach, Thoughts, a portfolio jobs board, a "Mastermind Network" form and a founders@ email, but not to thecompute100.com. Across the site, the only links to The Compute 100, its newsletter and podcast are inside the May 20, 2026 article "Introducing the Compute 100". The portfolio filters are Consumer, Cybersecurity, Fintech & Enterprise AI, GTM Tech, Healthcare, Industrials, Infrastructure, Physical AI and Vertical AI: there is no Compute filter.Source
• Your websiteThe Infrastructure portfolio page groups Etched ("A compute stack powering the fastest inference in the world", listed with stage "Series B") and Atero ("Aquired by Crusoe") with Ark, a bioprocessing simulation company, and Cake, an AI production platform. The homepage meanwhile features "Announcing Etched's Series C, led by Sequoia at $10.3B", and the September job post says Etched is "now valued at $21B". Specialization URLs carry random suffixes, such as /portfolio-specialization/infrastructure-6229v and /healthcare-a4x24.Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source
• Your websiteApproach page: founder quotes such as "Primary's GTM team partnered with us to source 325 prospect meetings, 17 paid trials, 8 new customers and $500K of ARR, all before our Series A"; each partner's thesis, including compute: "Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence." The site's "Get in touch" buttons open an email; the article "Our 2026 Request for Startups" lists themes the firm wants to fund.Source

Write a description and share image for the homepage, list pages and podcast, add a Webflow sitemap, and check how each page looks when pasted into X, LinkedIn and Slack.

Every share of the list carries a proper card, and search engines can find each page.

• None worth noting

  Quick reversible change.

• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• Your websiteThe Compute 100 podcast page lists four episodes (with leaders from Modal, Efficient Computer, Ampere and Cornelis Networks), each with "Listen Now"; the only podcast platform linked from the site is Spotify. There are no episode pages, show notes or transcripts on the site. The newsletter is at newsletter.thecompute100.com and the launch article links an X account for The Compute 100.Source

Make the company stage a field updated whenever a round is announced on the site, review all 76 company entries once, and add the date of the last update.

Accurate portfolio pages are the firm's proof, and errors on its best-known company are the first thing a founder notices.

• Undisclosed rounds

  Show only public stages.

• Your websiteThe Infrastructure portfolio page groups Etched ("A compute stack powering the fastest inference in the world", listed with stage "Series B") and Atero ("Aquired by Crusoe") with Ark, a bioprocessing simulation company, and Cake, an AI production platform. The homepage meanwhile features "Announcing Etched's Series C, led by Sequoia at $10.3B", and the September job post says Etched is "now valued at $21B". Specialization URLs carry random suffixes, such as /portfolio-specialization/infrastructure-6229v and /healthcare-a4x24.Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source

Use a short form (company, sector, stage, one line on what you are building, deck link, where you heard of Primary) that routes compute founders to the compute pod and records the source. Keep the email address as a fallback.

Faster, routed replies win founders, and the source field shows which community efforts produce deals.

• Form feels impersonal

  Keep it short and personal in the reply.

• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source
• Your websiteApproach page: founder quotes such as "Primary's GTM team partnered with us to source 325 prospect meetings, 17 paid trials, 8 new customers and $500K of ARR, all before our Series A"; each partner's thesis, including compute: "Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence." The site's "Get in touch" buttons open an email; the article "Our 2026 Request for Startups" lists themes the firm wants to fund.Source
• HiringHead of AI (New York, posted August 12, 2026): "the next durable advantage in venture" will come from "the intelligence created through our relationships"; "too much of that signal disappears after a call or remains trapped in disconnected systems". The hire builds "the shared context and data layer that systematically captures the information the firm creates", for "better deals sourced, won, and supported".Source
• Your websiteprimary.vc homepage, navigation and footer (checked October 22, 2026) link to People, Portfolio, Approach, Thoughts, a portfolio jobs board, a "Mastermind Network" form and a founders@ email, but not to thecompute100.com. Across the site, the only links to The Compute 100, its newsletter and podcast are inside the May 20, 2026 article "Introducing the Compute 100". The portfolio filters are Consumer, Cybersecurity, Fintech & Enterprise AI, GTM Tech, Healthcare, Industrials, Infrastructure, Physical AI and Vertical AI: there is no Compute filter.Source

Publish each episode on Apple Podcasts and YouTube as well as Spotify; give each an episode page on thecompute100.com with a summary, key quotes, a transcript and links to the guest's company on the list.

Transcripts turn each conversation into a searchable article, and more platforms mean more listeners for the same recording.

• Transcript errors

  Edit before publishing.

• Your websiteThe Compute 100 podcast page lists four episodes (with leaders from Modal, Efficient Computer, Ampere and Cornelis Networks), each with "Listen Now"; the only podcast platform linked from the site is Spotify. There are no episode pages, show notes or transcripts on the site. The newsletter is at newsletter.thecompute100.com and the launch article links an X account for The Compute 100.Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source

Rename the slugs to clean names (/portfolio/infrastructure), 301 the old ones, and give each page a title and description that name the sector and partner thesis.

Clean URLs and descriptions make each sector page shareable by its partner.

• Old links break

  301 every old slug.

• Your websiteThe Infrastructure portfolio page groups Etched ("A compute stack powering the fastest inference in the world", listed with stage "Series B") and Atero ("Aquired by Crusoe") with Ark, a bioprocessing simulation company, and Cake, an AI production platform. The homepage meanwhile features "Announcing Etched's Series C, led by Sequoia at $10.3B", and the September job post says Etched is "now valued at $21B". Specialization URLs carry random suffixes, such as /portfolio-specialization/infrastructure-6229v and /healthcare-a4x24.Source
• Your websiteprimary.vc homepage, navigation and footer (checked October 22, 2026) link to People, Portfolio, Approach, Thoughts, a portfolio jobs board, a "Mastermind Network" form and a founders@ email, but not to thecompute100.com. Across the site, the only links to The Compute 100, its newsletter and podcast are inside the May 20, 2026 article "Introducing the Compute 100". The portfolio filters are Consumer, Cybersecurity, Fintech & Enterprise AI, GTM Tech, Healthcare, Industrials, Infrastructure, Physical AI and Vertical AI: there is no Compute filter.Source

Set a quarterly refresh (funding, valuation, headcount, new entrants), publish a "movers" issue in the newsletter and on X each time, and show the last-updated date on every list.

A regular update gives the audience a reason to come back and gives the content team a recurring story.

• Companies dispute numbers

  Cite sources and accept corrections.

• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source
• Your websiteThe Compute 100 launch article: "AI capex is running at over 1% of US GDP"; the initiative "spans chip design, fabrication, advanced packaging, memory, power delivery, networking, and the software stack"; a public-markets "Compute Index" tracks the featured public companies, which "In the last month alone" grew "over 100%".Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source

Run one dinner a month on one layer (for example power and cooling), inviting list companies, researchers and founders in that layer. Each dinner produces one written takeaway for the newsletter and one podcast guest.

Focused dinners create relationships and content at the same time, which is the brief.

• Same guests every time

  Rotate layers and invite lists.

• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• Your websiteThe Compute 100 launch article: "AI capex is running at over 1% of US GDP"; the initiative "spans chip design, fabrication, advanced packaging, memory, power delivery, networking, and the software stack"; a public-markets "Compute Index" tracks the featured public companies, which "In the last month alone" grew "over 100%".Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source

Add a "Nominate a company" form to the private list and the newsletter. Review nominations monthly; the best go into the next refresh, and all go into the sourcing map.

Nominations turn the audience into a sourcing network and surface companies before databases do.

• Self-nominations

  Fine: they are inbound deal flow.

• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source
• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source
• HiringHead of AI (New York, posted August 12, 2026): "the next durable advantage in venture" will come from "the intelligence created through our relationships"; "too much of that signal disappears after a call or remains trapped in disconnected systems". The hire builds "the shared context and data layer that systematically captures the information the firm creates", for "better deals sourced, won, and supported".Source

Generate a page per company from the list data (what it does, category, funding, investors, CEO, links to related podcast episodes), with a "featured in The Compute 100" badge companies can use.

One hundred pages earn search traffic and links, and the badge spreads the brand.

• Data errors

  Correction link on every page.

• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source
• Your websiteThe Compute 100 podcast page lists four episodes (with leaders from Modal, Efficient Computer, Ampere and Cornelis Networks), each with "Listen Now"; the only podcast platform linked from the site is Spotify. There are no episode pages, show notes or transcripts on the site. The newsletter is at newsletter.thecompute100.com and the launch article links an X account for The Compute 100.Source
• Your websiteThe Compute 100 launch article: "AI capex is running at over 1% of US GDP"; the initiative "spans chip design, fabrication, advanced packaging, memory, power delivery, networking, and the software stack"; a public-markets "Compute Index" tracks the featured public companies, which "In the last month alone" grew "over 100%".Source

Run monthly office hours in San Francisco for engineers and researchers exploring ideas in power, cooling, packaging and silicon, with the incubation and investment associates. Follow up with promising people as potential Labs founders.

Meeting founders before they raise is the seed fund's edge, and Labs gives a reason to meet them earlier.

• Employer concerns

  Discuss ideas, not employer IP.

• HiringIncubation Associate, Compute (San Francisco, posted August 5, 2026): Primary Labs is "the firm's incubation engine" with "20+ startups launched - including Ollie, Tabs, and LightTable"; the associate turns "technical breakthroughs into company opportunities" across "power, cooling, packaging and more", sourcing "design partners" and "running early pilot engagements".Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source
• Your websiteThe Fund V announcement (February 10, 2026): "9 of the 25 investments in our first fund reached unicorn status and another two achieved cash exits north of $500M"; Primary is "On our way to 80 full time employees" with eight sector partners, including "Infrastructure/Compute"; "This year our team will make hundreds of hires, drive tens of millions of dollars of revenue pipeline". The Compute 100 site says "$1.6B AUM, 60+ person operating team".Source

Post the index every week with one sentence on what moved and why, link to the list, and collect the posts monthly in the newsletter.

A recurring, recognisable post builds a following faster than occasional essays.

• Looks like market advice

  Add a clear disclaimer.

• Your websiteThe Compute 100 launch article: "AI capex is running at over 1% of US GDP"; the initiative "spans chip design, fabrication, advanced packaging, memory, power delivery, networking, and the software stack"; a public-markets "Compute Index" tracks the featured public companies, which "In the last month alone" grew "over 100%".Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source

For each episode, brief the editor on three clips and write three posts with a key quote; after each dinner, publish one anonymous takeaway thread.

Clips reach people who will never listen to a full episode.

• Guests want approval

  Share clips before posting.

• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• Your websiteThe Compute 100 podcast page lists four episodes (with leaders from Modal, Efficient Computer, Ampere and Cornelis Networks), each with "Listen Now"; the only podcast platform linked from the site is Spotify. There are no episode pages, show notes or transcripts on the site. The newsletter is at newsletter.thecompute100.com and the launch article links an X account for The Compute 100.Source

Capture guest lists, nominations, form submissions and podcast guests in the CRM automatically, linked to companies on the list; report which community activities lead to meetings and investments.

The firm can see whether the community investment produces deals, and every partner benefits from the relationships.

• Privacy expectations of guests

  Record professional contact data only.

• HiringHead of AI (New York, posted August 12, 2026): "the next durable advantage in venture" will come from "the intelligence created through our relationships"; "too much of that signal disappears after a call or remains trapped in disconnected systems". The hire builds "the shared context and data layer that systematically captures the information the firm creates", for "better deals sourced, won, and supported".Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source

Add a "jobs at compute startups" section to the newsletter and the compute page, filtered from the jobs board, and invite engineers at dinners to join the talent network.

Useful jobs give the audience value and help portfolio companies hire, which founders notice when choosing investors.

• Non-portfolio companies on the list

  Show portfolio roles only.

• Your websiteThe Fund V announcement (February 10, 2026): "9 of the 25 investments in our first fund reached unicorn status and another two achieved cash exits north of $500M"; Primary is "On our way to 80 full time employees" with eight sector partners, including "Infrastructure/Compute"; "This year our team will make hundreds of hires, drive tens of millions of dollars of revenue pipeline". The Compute 100 site says "$1.6B AUM, 60+ person operating team".Source
• Your websiteprimary.vc homepage, navigation and footer (checked October 22, 2026) link to People, Portfolio, Approach, Thoughts, a portfolio jobs board, a "Mastermind Network" form and a founders@ email, but not to thecompute100.com. Across the site, the only links to The Compute 100, its newsletter and podcast are inside the May 20, 2026 article "Introducing the Compute 100". The portfolio filters are Consumer, Cybersecurity, Fintech & Enterprise AI, GTM Tech, Healthcare, Industrials, Infrastructure, Physical AI and Vertical AI: there is no Compute filter.Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source

Host a half-day gathering for list companies, founders and researchers: the new list, a few short talks, and small group sessions. Keep it invite-only and useful.

An annual moment anchors the community calendar and concentrates founder relationships.

• Competes with big conferences

  Keep it small and specific.

• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source
• Your websiteThe Compute 100 launch article: "AI capex is running at over 1% of US GDP"; the initiative "spans chip design, fabrication, advanced packaging, memory, power delivery, networking, and the software stack"; a public-markets "Compute Index" tracks the featured public companies, which "In the last month alone" grew "over 100%".Source

Publish five to ten compute problems with why now, who the buyer is and what a first product could be; invite people working on them to talk to Labs.

Specific problems attract specific founders, and the list doubles as content.

• Revealing incubation plans

  Publish only problems you want help with.

• HiringIncubation Associate, Compute (San Francisco, posted August 5, 2026): Primary Labs is "the firm's incubation engine" with "20+ startups launched - including Ollie, Tabs, and LightTable"; the associate turns "technical breakthroughs into company opportunities" across "power, cooling, packaging and more", sourcing "design partners" and "running early pilot engagements".Source
• Your websiteApproach page: founder quotes such as "Primary's GTM team partnered with us to source 325 prospect meetings, 17 paid trials, 8 new customers and $500K of ARR, all before our Series A"; each partner's thesis, including compute: "Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence." The site's "Get in touch" buttons open an email; the article "Our 2026 Request for Startups" lists themes the firm wants to fund.Source
• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source

Put the track record on the homepage and each sector page, add a short founder quote from that sector, and keep the numbers current.

Founders choose investors on proof; specific numbers beat general claims.

• Performance marketing rules

  Review wording with compliance.

• Your websiteThe Fund V announcement (February 10, 2026): "9 of the 25 investments in our first fund reached unicorn status and another two achieved cash exits north of $500M"; Primary is "On our way to 80 full time employees" with eight sector partners, including "Infrastructure/Compute"; "This year our team will make hundreds of hires, drive tens of millions of dollars of revenue pipeline". The Compute 100 site says "$1.6B AUM, 60+ person operating team".Source
• Your websiteApproach page: founder quotes such as "Primary's GTM team partnered with us to source 325 prospect meetings, 17 paid trials, 8 new customers and $500K of ARR, all before our Series A"; each partner's thesis, including compute: "Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence." The site's "Get in touch" buttons open an email; the article "Our 2026 Request for Startups" lists themes the firm wants to fund.Source
• Competitor researchRival early-stage funds' own homepages: boldstart ventures, "First checks for technical founders since 2010" across "cybersecurity, AI infrastructure, physical AI, and agents"; Eclipse, "Operators with Capital" rebuilding "the industries that power our world"; Lux Capital, "big dreamers and deep thinkers".See the research Source

Offer an embed code and downloadable image for key charts, with a link back, and send it to reporters who cover compute.

Every embed is a credited link from the press.

• Data misuse

  Clear source and date on the chart.

• Your websiteThe Compute 100 launch article: "AI capex is running at over 1% of US GDP"; the initiative "spans chip design, fabrication, advanced packaging, memory, power delivery, networking, and the software stack"; a public-markets "Compute Index" tracks the featured public companies, which "In the last month alone" grew "over 100%".Source
• Your websitethecompute100.com: "a list of the top public and private companies that are shaping how tokens are delivered", 50 public and 50 private. The homepage has no meta description or share tags and the site has no sitemap (/sitemap.xml returns 404). The private list says data is "updated as of April 1, 2026". The founder call to action, "BUILDING IN COMPUTE? GET IN TOUCH", opens an email to [email protected].Source

After each episode or dinner, ask the guest for two introductions to people they think Primary should meet, and track them in the CRM.

Warm introductions from respected people are the best deal flow.

• Feels transactional

  Ask after the value is delivered.

• Your websiteThe Compute 100 podcast page lists four episodes (with leaders from Modal, Efficient Computer, Ampere and Cornelis Networks), each with "Listen Now"; the only podcast platform linked from the site is Spotify. There are no episode pages, show notes or transcripts on the site. The newsletter is at newsletter.thecompute100.com and the launch article links an X account for The Compute 100.Source
• HiringInvestment Associate, Compute (San Francisco, posted September 14, 2026): "help build out our compute practice in San Francisco"; Primary "led the seed round in Etched, now valued at $21B" and invests "across memory, advanced packaging, quantum, and biological compute"; the associate will "Represent Primary and our Compute100 efforts across community events, dinners, and podcast tapings", "Build and maintain a running map of high-signal people and companies worth tracking" and reach "Neo, top engineering orgs, research labs". The aim: "help plant Primary's flag in San Francisco".Source
• HiringHead of AI (New York, posted August 12, 2026): "the next durable advantage in venture" will come from "the intelligence created through our relationships"; "too much of that signal disappears after a call or remains trapped in disconnected systems". The hire builds "the shared context and data layer that systematically captures the information the firm creates", for "better deals sourced, won, and supported".Source

Publish a short monthly guide for technical founders, using portfolio founders' experience, on the compute page and newsletter.

Practical content reaches founders before they start fundraising.

• Founder time

  Keep interviews short.

• HiringCommunity & Content Manager, Compute (San Francisco, posted October 5, 2026): "to grow the audience and community around The Compute 100 among the founders, engineers, researchers and investors who are shaping this field"; "The goal is to make The Compute 100 a staple in the world of compute." The role writes "social and editorial content across X, LinkedIn, and newsletter-style formats", coordinates the podcast ("You will not own video production or editing"), plans "dinners, salons, and meetups", and builds "the content and event calendars". It is "Primary's first dedicated hire focused on building its San Francisco Compute community".Source
• HiringIncubation Associate, Compute (San Francisco, posted August 5, 2026): Primary Labs is "the firm's incubation engine" with "20+ startups launched - including Ollie, Tabs, and LightTable"; the associate turns "technical breakthroughs into company opportunities" across "power, cooling, packaging and more", sourcing "design partners" and "running early pilot engagements".Source
• Competitor researchRival early-stage funds' own homepages: boldstart ventures, "First checks for technical founders since 2010" across "cybersecurity, AI infrastructure, physical AI, and agents"; Eclipse, "Operators with Capital" rebuilding "the industries that power our world"; Lux Capital, "big dreamers and deep thinkers".See the research Source