Dialpad growth playbook

Rebuild the page around today's story: AI agents (Resolve) that answer and act on calls, alongside Connect, Support and Sell on T-Mobile's network. Add two agentic customer stories (Austin FC, Hopper), the conversation-based pricing ("charged only when the AI does work"), a demo of an AI agent answering a missed call, and name the review sources behind the 4.3 and 4.4 ratings. Give T-Mobile sellers a matching one-page discovery guide.

T-Mobile's sellers reach businesses Dialpad's own team never will. Updating the page they send people to puts the newest, highest-value product in front of every one of those prospects at no extra media cost.

[ ] Hero: AI agents plus calling on T-Mobile's network
[ ] Resolve section with conversation-based pricing
[ ] Austin FC and Hopper stories
[ ] Name the review sources for 4.3 and 4.4
[ ] Resolve tour in the demo center
[ ] T-Mobile seller discovery guide
[ ] Campaign tags for T-Mobile-sourced leads

• Partner approval slows changes

  Agree the copy with T-Mobile's partner team before design starts.

• Too much for small-business buyers

  Lead with one problem (missed calls) and one AI agent example.

• Your websiteT-Mobile for Business page: "Lightning-fast 5G network meets AI-powered communications", selling Transcription, AI Recaps and Coaching tools across Dialpad Connect, Support and Sell; its one customer quote is about setting up agents "to service calls remotely"; ratings shown as "4.3" and "4.4" with "Read the reviews". The page body does not mention Dialpad Resolve or AI agents. The T-Mobile demo center offers a tour of the "all-in-one workspace" with "built-in Ai".Source
• Your websitePress release, March 14, 2024: Dialpad and T-Mobile announced "a three-year extension of the exclusive partnership"; "As Dialpad's exclusive operating partner in the U.S., T-Mobile is able to offer business customers Dialpad's full suite of AI-enabled benefits"; the partnership began in 2021.Source
• HiringSr. Partner Marketing Manager, ISV & Strategic Alliances (Denver, posted September 9, 2026): "primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally"; builds "repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace"; account-based campaigns with Channel Sales across "content, webinars, email, social, landing pages, customer proof"; seller-facing "joint value propositions, discovery guides, objection-handling content"; "executive dinners, roundtables, workshops"; "joint customer stories"; MDF budgets; KPIs for "marketing-sourced and influenced pipeline".Source
• Your websiteHomepage: H1 "The AI platform for customer experience"; "Introducing Resolve", "Agentic AI that takes the right action, with the right context"; research figures "56% of inbound calls are missed or unanswered" and "80% of customer interactions are not categorized"; a banner for the "2026 Gartner Magic Quadrant for Unified Communications as a Service"; customer quotes including Austin FC on a 24/7 AI agent.Source
• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source

Build one page and one account-based campaign: "Already on Google Workspace? Replace your phone system and count it toward your Google Cloud commitment." Include the Workspace integrations, the Randstad consolidation result, a migration plan and a Marketplace buy button. Target Workspace accounts with Google's co-sell team.

Spending an existing commitment removes the budget objection, and Workspace customers are already a defined list with Google.

• Google sellers have other priorities

  Bring them named accounts and a clear payout for co-sell.

• HiringSr. Partner Marketing Manager, ISV & Strategic Alliances (Denver, posted September 9, 2026): "primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally"; builds "repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace"; account-based campaigns with Channel Sales across "content, webinars, email, social, landing pages, customer proof"; seller-facing "joint value propositions, discovery guides, objection-handling content"; "executive dinners, roundtables, workshops"; "joint customer stories"; MDF budgets; KPIs for "marketing-sourced and influenced pipeline".Source
• Your websiteGoogle page: "Customer intelligence. Built right into Google." with Gemini Enterprise and Google Workspace; "Purchase Dialpad on Google Cloud Marketplace to simplify procurement and apply committed cloud spend"; a "decade-long Google Cloud foundation" with "co-sell motions". The April 30, 2025 Marketplace release says customers can "Use Google Cloud credits to purchase", cites "over 10 billion minutes" and "over 30,000 customers", and Randstad "consolidating 39 independent IT voice services". The press section also covers Dialpad as Google Cloud's 2023 Technology Partner of the Year and an Agent2Agent (A2A) integration for Gemini Enterprise.Source
• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source

Pull Support customers closed in the last 12 months, rank them by inbound volume, after-hours calls and AI CSAT trends, and pick the top 40. Bring each a short readout: how many conversations an AI agent could have handled, at conversation-based pricing, and an offer of a scoped pilot.

Recent customers have budget, momentum and a fresh relationship with their AE, and their own call data makes the case.

• Customers still onboarding

  Wait until they are live for 60 days.

• HiringAgentic Transformation Advisor (Austin): owns "the specialist overlay motion for agentic products across new business and recently closed customer opportunities", will "Identify whitespace opportunities" and coach AEs "to improve efficiency and increase win rates". An AVP, Agentic Transformation Advisor, reporting to the CRO, will "Build, lead, and scale Dialpad's global Agentic Sales Overlay organization" and "Develop repeatable sales plays, qualification frameworks, positioning, and messaging".Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source
• Your websiteHomepage: H1 "The AI platform for customer experience"; "Introducing Resolve", "Agentic AI that takes the right action, with the right context"; research figures "56% of inbound calls are missed or unanswered" and "80% of customer interactions are not categorized"; a banner for the "2026 Gartner Magic Quadrant for Unified Communications as a Service"; customer quotes including Austin FC on a 24/7 AI agent.Source

Tag every story by product, industry, size, competitor replaced and result, load them into Highspot with one-line summaries, and add the best three per use case to each talk track.

Specific proof is what moves small and mid-market buyers, and new reps ramp faster when they can find it.

• Old stories with old products

  Flag stories older than two years for refresh.

• HiringSales hiring: Account Executives, Commercial in Austin and Tempe (posted October 9 and 13, 2026) who "Build talk tracks to align with specific client use cases" using "Salesforce, Outreach, Clari & Highspot"; Account Executives, Mid-Market in Austin (October 15) and Tokyo (reporting to the "RVP, Japan Sales"); small-business AEs and a Solutions Architect in Pasig City, Philippines, working US hours. AEs sell "Dialpad Talk, Contact Center, and/or Sell".Source
• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source
• HiringAgentic Transformation Advisor (Austin): owns "the specialist overlay motion for agentic products across new business and recently closed customer opportunities", will "Identify whitespace opportunities" and coach AEs "to improve efficiency and increase win rates". An AVP, Agentic Transformation Advisor, reporting to the CRO, will "Build, lead, and scale Dialpad's global Agentic Sales Overlay organization" and "Develop repeatable sales plays, qualification frameworks, positioning, and messaging".Source

Create one "Dialpad + T-Mobile events" hub listing upcoming dinners and workshops by city, with a "notify me when you come to my city" form. Remove past event URLs from the sitemap and point them to the hub.

A permanent page collects demand between events and gives partner sellers one link to share.

• Partner wants its own pages

  Co-brand the hub.

• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source
• HiringSr. Partner Marketing Manager, ISV & Strategic Alliances (Denver, posted September 9, 2026): "primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally"; builds "repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace"; account-based campaigns with Channel Sales across "content, webinars, email, social, landing pages, customer proof"; seller-facing "joint value propositions, discovery guides, objection-handling content"; "executive dinners, roundtables, workshops"; "joint customer stories"; MDF budgets; KPIs for "marketing-sourced and influenced pipeline".Source
• Your websiteT-Mobile for Business page: "Lightning-fast 5G network meets AI-powered communications", selling Transcription, AI Recaps and Coaching tools across Dialpad Connect, Support and Sell; its one customer quote is about setting up agents "to service calls remotely"; ratings shown as "4.3" and "4.4" with "Read the reviews". The page body does not mention Dialpad Resolve or AI agents. The T-Mobile demo center offers a tour of the "all-in-one workspace" with "built-in Ai".Source

Set one current figure for minutes, customers, AI CSAT scores and deflection, update the pricing page, LLM Info page, press boilerplate and partner pages, and review them quarterly.

Consistent numbers strengthen every claim, and the LLM Info page only helps if it agrees with the rest of the site.

• Numbers change often

  Keep them in one shared sheet with owners.

• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source
• Your websiteGoogle page: "Customer intelligence. Built right into Google." with Gemini Enterprise and Google Workspace; "Purchase Dialpad on Google Cloud Marketplace to simplify procurement and apply committed cloud spend"; a "decade-long Google Cloud foundation" with "co-sell motions". The April 30, 2025 Marketplace release says customers can "Use Google Cloud credits to purchase", cites "over 10 billion minutes" and "over 30,000 customers", and Randstad "consolidating 39 independent IT voice services". The press section also covers Dialpad as Google Cloud's 2023 Technology Partner of the Year and an Agent2Agent (A2A) integration for Gemini Enterprise.Source
• Your websiteLLM Info page: "designed for use by AI assistants (including ChatGPT, Claude, Perplexity, and other large language models)"; lists "Dialpad Resolve (formerly Dialpad AI Agents)", Support, Sell, Connect and Dialpad AI.Source

Publish fair comparisons with the main AI agent vendors: voice coverage, human handoff with context, pricing model, governance and time to launch. Use the overlay team's qualification framework and give AEs the same table.

This is the comparison buyers are making now, and the argument is already written into Dialpad's positioning.

• Rivals move fast

  Date pages and recheck quarterly.

• HiringDialpad's description in every post: "the AI platform for customer experience"; "Unlike legacy systems built to route and answer, or standalone agentic bot vendors built to deflect, Dialpad was built to resolve"; customers include Randstad, Motorola Solutions, Netflix, the San Diego Padres, the Colorado Rockies Baseball Club and Cal Athletics; backed by Andreessen Horowitz, GV, ICONIQ Capital and T-Mobile.Source
• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source
• Competitor researchRivals' own homepages: RingCentral, "Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE)"; Nextiva, "AI Customer Experience Management Platform"; Aircall, "AI-powered customer communications platform"; Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer".See the research Source
• HiringAgentic Transformation Advisor (Austin): owns "the specialist overlay motion for agentic products across new business and recently closed customer opportunities", will "Identify whitespace opportunities" and coach AEs "to improve efficiency and increase win rates". An AVP, Agentic Transformation Advisor, reporting to the CRO, will "Build, lead, and scale Dialpad's global Agentic Sales Overlay organization" and "Develop repeatable sales plays, qualification frameworks, positioning, and messaging".Source

Add a short side-by-side table, two customers who switched from that rival, and a migration offer to each comparison page, starting with RingCentral, Five9, Talkdesk and Zoom.

Comparison pages convert best when they answer directly and show peers who made the move.

• Tables date quickly

  Review each quarter.

• Your websiteDialpad vs. RingCentral page: compares "Dialpad Support and RingCentral RingCX" through questions to ask (platform architecture, AI architecture, "AI agents ... Containment scope", "Handoff quality", "Governance"), without a side-by-side table or customer proof.Source
• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source
• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source

Produce four joint stories with Google (Workspace plus Dialpad, Marketplace purchase, Gemini Enterprise), then run quarterly roundtables in two cities with Google account teams inviting their customers.

Google sellers bring customers to events that show their own customers succeeding, and stories are the asset both sales teams use.

• Slow approvals

  Start with customers who already speak publicly.

• HiringSr. Partner Marketing Manager, ISV & Strategic Alliances (Denver, posted September 9, 2026): "primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally"; builds "repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace"; account-based campaigns with Channel Sales across "content, webinars, email, social, landing pages, customer proof"; seller-facing "joint value propositions, discovery guides, objection-handling content"; "executive dinners, roundtables, workshops"; "joint customer stories"; MDF budgets; KPIs for "marketing-sourced and influenced pipeline".Source
• Your websiteGoogle page: "Customer intelligence. Built right into Google." with Gemini Enterprise and Google Workspace; "Purchase Dialpad on Google Cloud Marketplace to simplify procurement and apply committed cloud spend"; a "decade-long Google Cloud foundation" with "co-sell motions". The April 30, 2025 Marketplace release says customers can "Use Google Cloud credits to purchase", cites "over 10 billion minutes" and "over 30,000 customers", and Randstad "consolidating 39 independent IT voice services". The press section also covers Dialpad as Google Cloud's 2023 Technology Partner of the Year and an Agent2Agent (A2A) integration for Gemini Enterprise.Source
• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source

Define a standard pilot: one use case (after-hours calls, order status or appointment booking), a set credit pool, a success measure agreed upfront, and a 30-day readout that converts to a contract.

A small, known pilot shortens the decision and gives every AE the same offer.

• Pilots without a buyer

  Require an executive sponsor before starting.

• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source
• HiringAgentic Transformation Advisor (Austin): owns "the specialist overlay motion for agentic products across new business and recently closed customer opportunities", will "Identify whitespace opportunities" and coach AEs "to improve efficiency and increase win rates". An AVP, Agentic Transformation Advisor, reporting to the CRO, will "Build, lead, and scale Dialpad's global Agentic Sales Overlay organization" and "Develop repeatable sales plays, qualification frameworks, positioning, and messaging".Source
• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source

Find the slowest templates (homepage, pricing, comparison pages), preload the hero image, cut third-party scripts that run on load, and split heavy pricing scripts. Track Chrome field data monthly.

Passing Core Web Vitals helps search ranking and makes paid clicks cheaper to convert.

• Losing tracking

  Check tags with owners first.

• Chrome UX ReportReal Chrome visitors to dialpad.com (75th percentile): Largest Contentful Paint 2.6 s (Google's "good" limit is 2.5 s) and Interaction to Next Paint 203 ms (limit 200 ms), layout shift 0.02; LCP is trending about 12% slower. Both narrowly miss the "good" thresholds.Source

Add AI feature usage to the Gainsight health score. Accounts with low use get an adoption plan; accounts with high use get a Resolve or WFM expansion conversation with the overlay team.

Adoption predicts renewal, and a shared score tells CSMs and sellers when to act.

• Usage data gaps

  Start with the features already tracked.

• HiringManager, Customer Success (Kitchener, Canada): leads CSMs for Key Accounts, will "accelerate product adoption, minimize churn", "Proactively identify opportunities to expand use cases and increase platform utilization", and use "customer health scores & management, adoption engineering, customer success plans" (Gainsight, Salesforce).Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source
• HiringAgentic Transformation Advisor (Austin): owns "the specialist overlay motion for agentic products across new business and recently closed customer opportunities", will "Identify whitespace opportunities" and coach AEs "to improve efficiency and increase win rates". An AVP, Agentic Transformation Advisor, reporting to the CRO, will "Build, lead, and scale Dialpad's global Agentic Sales Overlay organization" and "Develop repeatable sales plays, qualification frameworks, positioning, and messaging".Source

Choose three Japanese stories per industry, turn them into short Japanese case videos and seminar sessions, and run a quarterly account-based campaign to mid-market companies in those industries.

Local proof is the strongest lever in Japan, and the new AE needs a steady pipeline from day one.

• Few references

  Start with one industry.

• HiringSales hiring: Account Executives, Commercial in Austin and Tempe (posted October 9 and 13, 2026) who "Build talk tracks to align with specific client use cases" using "Salesforce, Outreach, Clari & Highspot"; Account Executives, Mid-Market in Austin (October 15) and Tokyo (reporting to the "RVP, Japan Sales"); small-business AEs and a Solutions Architect in Pasig City, Philippines, working US hours. AEs sell "Dialpad Talk, Contact Center, and/or Sell".Source
• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source

Trigger a referral ask and a story invitation when a Resolve customer passes a milestone (first month live, a resolution rate target), and give referrers a clear reward.

Peers trust peers, especially for AI agents where buyers fear things going wrong.

• Ask too early

  Only after measured results.

• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source

Package one partner kit: three AI agent use cases, a qualification checklist from the overlay team, the pilot offer, partner pricing and a co-branded webinar. Launch with the top distributors.

Partners reach many small and mid-market buyers, and the first vendor to make AI agents easy to sell gets their attention.

• Partner conflict with direct sales

  Clear deal registration rules.

• HiringSr. Partner Marketing Manager, ISV & Strategic Alliances (Denver, posted September 9, 2026): "primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally"; builds "repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace"; account-based campaigns with Channel Sales across "content, webinars, email, social, landing pages, customer proof"; seller-facing "joint value propositions, discovery guides, objection-handling content"; "executive dinners, roundtables, workshops"; "joint customer stories"; MDF budgets; KPIs for "marketing-sourced and influenced pipeline".Source
• HiringAgentic Transformation Advisor (Austin): owns "the specialist overlay motion for agentic products across new business and recently closed customer opportunities", will "Identify whitespace opportunities" and coach AEs "to improve efficiency and increase win rates". An AVP, Agentic Transformation Advisor, reporting to the CRO, will "Build, lead, and scale Dialpad's global Agentic Sales Overlay organization" and "Develop repeatable sales plays, qualification frameworks, positioning, and messaging".Source
• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source

Build a sports and venues offer: prebuilt AI agents for tickets, parking and game-day questions, a page and stories from the current teams, and a presence at sports business events. Expand to concerts and venues next.

A visible vertical with famous logos is easy to market, and each team refers others in its league.

• Small segment

  Extend to venues and live events.

• HiringDialpad's description in every post: "the AI platform for customer experience"; "Unlike legacy systems built to route and answer, or standalone agentic bot vendors built to deflect, Dialpad was built to resolve"; customers include Randstad, Motorola Solutions, Netflix, the San Diego Padres, the Colorado Rockies Baseball Club and Cal Athletics; backed by Andreessen Horowitz, GV, ICONIQ Capital and T-Mobile.Source
• Your websiteCustomer stories page: Hopper "redefines patient access using Agentic AI", Austin FC "keeps 20,000 fans connected ... now powered by Agentic AI", ConstructConnect "28% higher conversions", James River Equipment "repeat trips by 75%", Education First "97% CSAT"; a "Join Customer Referral Program" button.Source
• Your websiteHomepage: H1 "The AI platform for customer experience"; "Introducing Resolve", "Agentic AI that takes the right action, with the right context"; research figures "56% of inbound calls are missed or unanswered" and "80% of customer interactions are not categorized"; a banner for the "2026 Gartner Magic Quadrant for Unified Communications as a Service"; customer quotes including Austin FC on a 24/7 AI agent.Source

Publish an annual report: resolution rates, missed-call rates, AI agent handoff quality and CSAT by industry, from aggregated, de-identified data. Use it in press, partner events and sales.

Original data earns press and analyst attention and supports the "built to resolve" positioning with evidence.

• Customer data concerns

  Aggregate only and follow contract terms.

• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source
• Your websiteHomepage: H1 "The AI platform for customer experience"; "Introducing Resolve", "Agentic AI that takes the right action, with the right context"; research figures "56% of inbound calls are missed or unanswered" and "80% of customer interactions are not categorized"; a banner for the "2026 Gartner Magic Quadrant for Unified Communications as a Service"; customer quotes including Austin FC on a 24/7 AI agent.Source
• HiringDialpad's description in every post: "the AI platform for customer experience"; "Unlike legacy systems built to route and answer, or standalone agentic bot vendors built to deflect, Dialpad was built to resolve"; customers include Randstad, Motorola Solutions, Netflix, the San Diego Padres, the Colorado Rockies Baseball Club and Cal Athletics; backed by Andreessen Horowitz, GV, ICONIQ Capital and T-Mobile.Source

Package a simple AI agent for small businesses (answer, take messages, book, route) with Connect, on a fixed monthly credit pool, sold by T-Mobile sellers and in stores. Measure missed calls recovered.

A simple bundle makes the newest product sellable at partner scale and answers a rival's move.

• Low margin on small accounts

  Keep setup self-serve.

• Your websiteHomepage: H1 "The AI platform for customer experience"; "Introducing Resolve", "Agentic AI that takes the right action, with the right context"; research figures "56% of inbound calls are missed or unanswered" and "80% of customer interactions are not categorized"; a banner for the "2026 Gartner Magic Quadrant for Unified Communications as a Service"; customer quotes including Austin FC on a 24/7 AI agent.Source
• Competitor researchRivals' own homepages: RingCentral, "Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE)"; Nextiva, "AI Customer Experience Management Platform"; Aircall, "AI-powered customer communications platform"; Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer".See the research Source
• Your websitePress release, March 14, 2024: Dialpad and T-Mobile announced "a three-year extension of the exclusive partnership"; "As Dialpad's exclusive operating partner in the U.S., T-Mobile is able to offer business customers Dialpad's full suite of AI-enabled benefits"; the partnership began in 2021.Source
• Your websiteT-Mobile for Business page: "Lightning-fast 5G network meets AI-powered communications", selling Transcription, AI Recaps and Coaching tools across Dialpad Connect, Support and Sell; its one customer quote is about setting up agents "to service calls remotely"; ratings shown as "4.3" and "4.4" with "Read the reviews". The page body does not mention Dialpad Resolve or AI agents. The T-Mobile demo center offers a tour of the "all-in-one workspace" with "built-in Ai".Source

Build a short calculator: calls per week, share missed, value of a customer. Show the revenue at risk and how an AI agent or Connect would answer them, with a trial link.

A number in the owner's own terms is a strong reason to try, and it works for T-Mobile sellers too.

• Inflated results

  Use conservative defaults.

• Your websiteHomepage: H1 "The AI platform for customer experience"; "Introducing Resolve", "Agentic AI that takes the right action, with the right context"; research figures "56% of inbound calls are missed or unanswered" and "80% of customer interactions are not categorized"; a banner for the "2026 Gartner Magic Quadrant for Unified Communications as a Service"; customer quotes including Austin FC on a 24/7 AI agent.Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source

Ask the main assistants 15 buyer questions every month, record answers and sources, and add the missing comparisons and facts to the LLM Info page and comparison pages.

Assistants are becoming the first shortlist, and the sources they cite can be improved.

• Answers vary

  Repeat each question several times.

• Your websiteLLM Info page: "designed for use by AI assistants (including ChatGPT, Claude, Perplexity, and other large language models)"; lists "Dialpad Resolve (formerly Dialpad AI Agents)", Support, Sell, Connect and Dialpad AI.Source
• Your websiteSitemap (about 2,000 URLs in the main sitemap, checked October 21, 2026): 16 /competitors/ pages (8x8, Aircall, Avaya, CloudTalk, Five9, Genesys Cloud, JustCall, Mitel, Nextiva, NICE, Ooma, OpenPhone, RingCentral, Talkdesk, Vonage, Zoom) and about 30 "alternatives" posts, none about AI agent vendors; 164 customer story URLs; 130 app marketplace pages; 140 event URLs, 16 of them past events that now redirect, including ten T-Mobile event pages from late 2024 and early 2025 (Baltimore, Chicago, Denver, Oklahoma City, Salt Lake City, Florida, Virginia, Atlanta, New Jersey, Pennsylvania) and a December 2024 lunch-and-learn with the distributor Telarus; a Japanese site (/jp/) with customer stories such as Frito-Lay and Randstad; ROI calculators at /roi/ai-agent/ and /roi/wfm/; hreflang for en-AU, en-GB, fr-FR and ja-JP.Source
• Competitor researchRivals' own homepages: RingCentral, "Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE)"; Nextiva, "AI Customer Experience Management Platform"; Aircall, "AI-powered customer communications platform"; Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer".See the research Source

Turn the ten most common call flows into diagrams with explanations, publish them as a gallery, and offer a free call-flow review that books a sales conversation.

Practical templates attract operations buyers searching for how to set up routing, and they show expertise.

• Exposing customer setups

  Use generic versions only.

• HiringSales hiring: Account Executives, Commercial in Austin and Tempe (posted October 9 and 13, 2026) who "Build talk tracks to align with specific client use cases" using "Salesforce, Outreach, Clari & Highspot"; Account Executives, Mid-Market in Austin (October 15) and Tokyo (reporting to the "RVP, Japan Sales"); small-business AEs and a Solutions Architect in Pasig City, Philippines, working US hours. AEs sell "Dialpad Talk, Contact Center, and/or Sell".Source
• Your websitePricing page: Resolve is "Custom Pricing" with conversation-based AI Agent Credits ("A conversation is billable only when the AI retrieves information or executes a real action"; "If no work is done, you're not charged") and a "Calculate your ROI" link; Support at $89, $119 and $149 per user a month; Sell at $39, $59 and $79; Connect from $15 (Standard) and $25 (Pro). It cites "62% AI Agent deflection rate", "341 M+ AI CSAT generated" and "9 B+ Minutes of business conversations".Source