Procurement Sciences growth playbook

Before the hire starts, unpublish or finish the template pages, and put a standing calendar on /events: the next three webinars (even if dates are provisional), the conferences where the team will exhibit with "book a meeting" links, and one recurring regional roundtable in the DMV. Give every event a real page (who it is for, agenda, speakers, what you leave with) whose form feeds one Marketo program and Salesforce campaign, so the new manager inherits a calendar and clean tracking instead of an empty page.

Events are already part of the motion (APMP webinars, a BPC Denver booth, a certification that needs four webinars). A populated page turns that activity into registrations and meetings from every visitor to the site, and gives the new hire a baseline on day one.

[ ] Template VIP pages unpublished or rewritten
[ ] Past booth page redirected to /events
[ ] Next 3 webinars listed (provisional dates allowed)
[ ] Next 2 conferences with meeting-booking links
[ ] One recurring DMV roundtable
[ ] One Marketo program + Salesforce campaign per event
[ ] Homepage banner to /events

• Dates move

  Show "date to be confirmed" and let people register interest.

• Too few events to fill a page

  List the on-demand library and the certification path below the calendar.

• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• Your websiteUpcoming Events page (linked from the main menu as "Webinars & Events" and in the footer): the only content under the heading is "No upcoming events found." The last event page in the sitemap is the booth page for APMP's Bid & Proposal Con in Denver ("Visit booth 132", a grill giveaway and "Enter to win $500"). Checked twice on October 23, 2026.Source
• Your websiteSitemap: five pages under /vip-events/ (a VIP Leadership Summit, Gala Night, Awards Ceremony, Charity Fundraiser and Networking Mixer) still carry template filler: a sample venue address, an example.com contact address, a (123) 456-7890 phone number and a "Sign Me Up" RSVP form, with the page title just "Procurement Sciences".Source
• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source

Write a one-sentence summary for each recording (who it is for and the one thing they learn), use it as the card link text and the page's meta description, and add the speaker and date to each card.

Good link text and descriptions help these pages show up for searches like "AI for capture management webinar", and they are the content the new events lead will promote again.

• Summaries go stale

  Add the field to the webinar publishing checklist.

• Your websiteOn-demand webinars: 18 recordings are listed at /webinars. Each card's link text is a hidden "Lorem ipsum dolor sit amet..." paragraph, which screen readers and search engines read as the link name. Each webinar has a gated page (/webinar/...) with "Please enter your details to download the recording" and a second page (/webinars/recordings/...) that plays the same Wistia video with no form; both sets are in the sitemap, and neither has a meta description.Source
• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source

Agree one current figure for customers, Top 100 share and team experience, with a date and a definition, store them in one Webflow component, and replace every hard-coded copy. Use the same numbers in sales decks and event booths.

Consistent proof is more believable to evaluators than bigger proof, and one component stops the numbers drifting again.

• Lower numbers look weaker

  Pair them with a definition and a date.

• Your websiteProof numbers differ by page. Homepage hero: "Proven across 3,000+ businesses, including nearly 50% of the Top 100 government contractors"; homepage stats: "3500+ Top Government Contractors", "40+ of the Top 100", "500+ Years Gov Contracting Experience"; BPC Denver page: "500+ Top Government Contractors", "75% Of the Top 100", "3000+ Years Gov Contracting Experience"; AI Win Strategy page: "3,000+ contractors · ~50% of the Top 100" and "3500+". All say "$100B+ In AI-Assisted Awards" and "$40M+ Raised".Source
• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source

Make the prize consistent, add a short line on who makes a good referral (a teaming partner, a former colleague's new firm), and add a referral ask to the CSM quarterly business review template once a customer has seen a win.

Satisfied capture and proposal leaders move between firms and teaming partners constantly, and a win is the moment they are most willing to recommend.

• Customers feel sold to

  Ask only after a recorded win.

• Your websiteReferral page: the headline says "Refer a Business. Win a Solo Stove." and "a brand new Solo Stove Summit Fire Pit", step 3 says "You get a Traeger", and the terms say a "Traeger Pro Series 22 Wood Pellet Grill". A referral qualifies only at "a minimum annual contract value of $49,000 or more, paid in full and upfront", and the program is open to current customers only.Source
• HiringSr. Proposal Customer Success Manager, Mid-Market (GovCon) (remote, posted October 13, 2026): about "40 to 50 primarily mid-market GovCon accounts"; a "value realization plan for each account, tied to the customer's own pursuit and win goals"; quarterly business reviews "that connect platform usage to bid and organizational outcomes, not feature tours"; "adoption breadth across the platform, not just the one workflow the customer bought for"; hands expansion signals to the Account Manager. Tools include Salesforce, Gong, Intercom and Planhat.Source

Ask one role question at registration, then have BDRs follow up within 24 hours with a role-specific offer: a bid/no-bid review for BD, a capture plan sample for capture, a compliance matrix demo for proposal managers, and the AI Win Strategy report for executives.

Fast, relevant follow-up is the biggest driver of event-to-meeting conversion, and the offers already exist in the product.

• Too many low-fit attendees

  Score by company size and contract history first.

• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source
• HiringEnterprise Account Executive - Software Sales (DMV or Huntsville, AL, posted September 17, 2026): needs a "Strong Portfolio of Contacts in the Government Contracting Space specifically with top 200", builds pipeline with Salesforce, LinkedIn Navigator, SalesLoft and "drip campaign emailing tools", and runs demos through to close.Source

Defer non-essential scripts until after the hero renders, trim unused CSS from the Webflow build, compress the hero and logo images, and load the ROI calculator and testimonial carousels only when scrolled into view.

The homepage is where ad, event and email traffic lands, and a small improvement moves it into the passing band.

• Breaking tracking

  Test Marketo and analytics after each change.

• Google PageSpeedHomepage on mobile: performance score 64 (desktop 47); in Google's phone test the main content appears after 9.5 s; the page downloads 2.7 MB; biggest fixes are render-blocking requests and unused JavaScript and CSS. Real visitors (Chrome UX Report) on the homepage: largest paint 2.6 s at the 75th percentile, just over Google's 2.5 s limit; across the whole site it is 1.4 s, which passes.Source

Map the webinar calendar to the certification: a monthly series with one session per track (BD, capture, proposal), attendance credited automatically, a progress email after each session, and a LinkedIn-shareable badge on passing. Promote "four webinars to certified" on /events and in onboarding.

A credential turns one-off attendance into a series, and certified users drive adoption breadth, which CSMs are measured on.

• Certification feels like homework

  Keep sessions practical and short.

• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source
• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• HiringSr. Proposal Customer Success Manager, Mid-Market (GovCon) (remote, posted October 13, 2026): about "40 to 50 primarily mid-market GovCon accounts"; a "value realization plan for each account, tied to the customer's own pursuit and win goals"; quarterly business reviews "that connect platform usage to bid and organizational outcomes, not feature tours"; "adoption breadth across the platform, not just the one workflow the customer bought for"; hands expansion signals to the Account Manager. Tools include Salesforce, Gong, Intercom and Planhat.Source

Run a small dinner every six weeks, alternating DC-area and Huntsville, for 12 VPs of BD and capture from target accounts and one customer host. Topic: one hard question (bid/no-bid discipline, recompete defence). AEs set follow-up meetings at the table.

Small rooms with peers produce enterprise meetings at a fraction of a trade show cost.

• No-shows

  Confirm by phone two days before.

• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• HiringEnterprise Account Executive - Software Sales (DMV or Huntsville, AL, posted September 17, 2026): needs a "Strong Portfolio of Contacts in the Government Contracting Space specifically with top 200", builds pipeline with Salesforce, LinkedIn Navigator, SalesLoft and "drip campaign emailing tools", and runs demos through to close.Source
• HiringEnterprise Account Manager (DMV, posted September 17, 2026): owns "a named portfolio of our largest and most strategic government contracting customers", measured on "gross retention, net revenue retention, and an annual expansion target"; expands "from an initial business unit to enterprise-wide deployment across divisions, subsidiaries, and joint ventures"; drives "multi product growth across Awarded AI and HigherGov"; delivers executive business reviews "connecting platform adoption to the customer's win rate, capture throughput, and proposal outcomes"; travels to "industry events".Source

For each sponsored event: pick target accounts from the attendee list, have AEs and BDRs book meetings three weeks out, offer a 15-minute AI Win Strategy review at the booth, and follow up within 48 hours. Score every event on meetings held and pipeline per dollar.

Pre-booked meetings convert far better than badge scans, and per-event scoring shows where to spend next year.

• Attendee lists not shared

  Use speaker and exhibitor lists plus LinkedIn.

• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• Your websiteUpcoming Events page (linked from the main menu as "Webinars & Events" and in the footer): the only content under the heading is "No upcoming events found." The last event page in the sitemap is the booth page for APMP's Bid & Proposal Con in Denver ("Visit booth 132", a grill giveaway and "Enter to win $500"). Checked twice on October 23, 2026.Source
• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source

Choose one model: either keep the recording open with a transcript, chapters and a summary (for search and AI citations) and gate only a worksheet or slide kit, or remove the open pages from the sitemap and redirect them to the gated ones. Measure leads and organic visits for a quarter.

One clear model raises either leads or reach, instead of splitting both.

• Fewer form fills

  Gate a more useful asset instead.

• Your websiteOn-demand webinars: 18 recordings are listed at /webinars. Each card's link text is a hidden "Lorem ipsum dolor sit amet..." paragraph, which screen readers and search engines read as the link name. Each webinar has a gated page (/webinar/...) with "Please enter your details to download the recording" and a second page (/webinars/recordings/...) that plays the same Wistia video with no form; both sets are in the sitemap, and neither has a meta description.Source
• Your websiteSitemap (371 URLs, checked October 23, 2026): 142 blog posts including 25+ "alternatives" posts (GovDash, GovWin, Unanet, Loopio, Vultron and others); 71 /free-demo/ campaign landing pages for ads, emails, review sites, conferences and 25 "psci-vs-" competitor demos, all listed for indexing; 4 case studies; 6 testimonial videos; 8 e-books; 10 /insights guides (GSA Schedules, SEWP VI, SeaPort NxG, SBA size standards).Source

Produce three enterprise stories (named or anonymised with detail): the first team, the spread to other divisions, win-rate and throughput results, and the security review they passed (FedRAMP Moderate). Use them in executive business reviews and enterprise pursuits.

Enterprise buyers want proof from organisations like theirs, and expansion stories help the AM sell internally at the customer.

• Contractors avoid naming vendors

  Offer anonymised stories with real numbers.

• HiringEnterprise Account Manager (DMV, posted September 17, 2026): owns "a named portfolio of our largest and most strategic government contracting customers", measured on "gross retention, net revenue retention, and an annual expansion target"; expands "from an initial business unit to enterprise-wide deployment across divisions, subsidiaries, and joint ventures"; drives "multi product growth across Awarded AI and HigherGov"; delivers executive business reviews "connecting platform adoption to the customer's win rate, capture throughput, and proposal outcomes"; travels to "industry events".Source
• Your websiteCase studies: four (Integrity Management Consulting, "a 60% win rate"; Educology Solutions; Cutting Edge Communications, "90% time savings on RFP shredding"; and an unnamed mid-sized GovCon with "two major contracts"). Customer quotes elsewhere are anonymous ("Top 100 Government Contractor", "Small SDVOSB Government Contractor"). Partners page names a Platinum partner offering capture and proposal services, and the blog announces a Lohfeld Consulting partnership.Source
• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source

Add a "start a capture plan" or "draft bid/no-bid" button on HigherGov opportunities that opens an Awarded AI trial on that opportunity, send HigherGov users the AI Win Strategy report, and give AMs a list of HigherGov accounts with heavy usage.

Cross-sell to existing users is the cheapest growth after an acquisition, and the hand-off from finding to winning is the product story.

• HigherGov users dislike upsell

  Make the button useful on its own.

• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source
• HiringEnterprise Account Manager (DMV, posted September 17, 2026): owns "a named portfolio of our largest and most strategic government contracting customers", measured on "gross retention, net revenue retention, and an annual expansion target"; expands "from an initial business unit to enterprise-wide deployment across divisions, subsidiaries, and joint ventures"; drives "multi product growth across Awarded AI and HigherGov"; delivers executive business reviews "connecting platform adoption to the customer's win rate, capture throughput, and proposal outcomes"; travels to "industry events".Source
• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source

Build one report per account: proposals drafted, hours saved, bids won and lost, workflows not yet used, and the next pursuit to try them on. Send it before every QBR and flag expansion signals to the AM.

Customers renew on outcomes, and a shared report gives CSMs and AMs the same view.

• Win data missing

  Count drafts and hours until customers report awards.

• HiringSr. Proposal Customer Success Manager, Mid-Market (GovCon) (remote, posted October 13, 2026): about "40 to 50 primarily mid-market GovCon accounts"; a "value realization plan for each account, tied to the customer's own pursuit and win goals"; quarterly business reviews "that connect platform usage to bid and organizational outcomes, not feature tours"; "adoption breadth across the platform, not just the one workflow the customer bought for"; hands expansion signals to the Account Manager. Tools include Salesforce, Gong, Intercom and Planhat.Source
• HiringEnterprise Account Manager (DMV, posted September 17, 2026): owns "a named portfolio of our largest and most strategic government contracting customers", measured on "gross retention, net revenue retention, and an annual expansion target"; expands "from an initial business unit to enterprise-wide deployment across divisions, subsidiaries, and joint ventures"; drives "multi product growth across Awarded AI and HigherGov"; delivers executive business reviews "connecting platform adoption to the customer's win rate, capture throughput, and proposal outcomes"; travels to "industry events".Source

Mark campaign pages noindex and remove them from the sitemap, keep the blog alternatives posts as the ranking pages, and link each one to its matching demo page. Add UTM rules so every campaign page reports to its own source.

One page per search topic ranks better, and clean attribution shows which campaigns pay.

• A campaign page ranks well

  Keep it indexed and merge the post into it.

• Your websiteSitemap (371 URLs, checked October 23, 2026): 142 blog posts including 25+ "alternatives" posts (GovDash, GovWin, Unanet, Loopio, Vultron and others); 71 /free-demo/ campaign landing pages for ads, emails, review sites, conferences and 25 "psci-vs-" competitor demos, all listed for indexing; 4 case studies; 6 testimonial videos; 8 e-books; 10 /insights guides (GSA Schedules, SEWP VI, SeaPort NxG, SBA size standards).Source
• Competitor researchRivals' own homepages: GovDash, "the AI built to win government contracts" across "discovery, capture, CRM, pricing, proposals, and contracts"; Vultron, "faster, compliant federal proposals" with "60-70% complete drafts"; Deltek GovWin IQ, "150+ market analysts with industry-tuned AI"; GovTribe, "Easy, affordable software" with "Try 7-days free".See the research Source

Run one co-hosted session a month with a partner: the partner brings method (color reviews, capture planning), Procurement Sciences shows it in the platform, both invite their lists, and leads are shared by agreement.

Partners double the audience and add credibility that a vendor alone lacks.

• Partners sell rival tools too

  Focus sessions on method, not exclusivity.

• Your websiteCase studies: four (Integrity Management Consulting, "a 60% win rate"; Educology Solutions; Cutting Edge Communications, "90% time savings on RFP shredding"; and an unnamed mid-sized GovCon with "two major contracts"). Customer quotes elsewhere are anonymous ("Top 100 Government Contractor", "Small SDVOSB Government Contractor"). Partners page names a Platinum partner offering capture and proposal services, and the blog announces a Lohfeld Consulting partnership.Source
• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• Your websiteOn-demand webinars: 18 recordings are listed at /webinars. Each card's link text is a hidden "Lorem ipsum dolor sit amet..." paragraph, which screen readers and search engines read as the link name. Each webinar has a gated page (/webinar/...) with "Please enter your details to download the recording" and a second page (/webinars/recordings/...) that plays the same Wistia video with no form; both sets are in the sitemap, and neither has a meta description.Source

Add "typical investment" ranges by segment (small business, mid-market, enterprise) and what each includes, keep the ROI calculator beside it, and offer a self-serve HigherGov path for the smallest teams.

Ranges qualify buyers before the call and shorten budget conversations, without fixing a list price.

• Anchors discounts

  Show ranges, not list prices.

• Your websiteRequest Pricing page shows no prices or tiers: "This isn't about software pricing. It's about what your current process is costing you", with links to a demo and an ROI calculator. The homepage ROI calculator asks for annual proposals, average contract value, hourly rate and current win rate.Source
• Competitor researchRivals' own homepages: GovDash, "the AI built to win government contracts" across "discovery, capture, CRM, pricing, proposals, and contracts"; Vultron, "faster, compliant federal proposals" with "60-70% complete drafts"; Deltek GovWin IQ, "150+ market analysts with industry-tuned AI"; GovTribe, "Easy, affordable software" with "Try 7-days free".See the research Source
• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source

Hold a one-day summit in DC for BD, capture and proposal leaders: customer case sessions, a panel of contracting officers on how AI-written proposals are evaluated, certification workshops, and an awards segment for best customer win. Record everything for the on-demand library.

A flagship event becomes the year's main source of enterprise meetings and content, and gives the events lead a centrepiece.

• Low attendance

  Start with 150 seats and a waitlist.

• Your websiteSitemap: five pages under /vip-events/ (a VIP Leadership Summit, Gala Night, Awards Ceremony, Charity Fundraiser and Networking Mixer) still carry template filler: a sample venue address, an example.com contact address, a (123) 456-7890 phone number and a "Sign Me Up" RSVP form, with the page title just "Procurement Sciences".Source
• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source
• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source

Publish an aggregated, anonymised yearly report: time from RFP release to submission, color-review cycles, win rates by agency type and contract size, and where AI helped most. Launch it at a webinar and the summit.

Original data earns press and citations in the GovCon trade media and gives AEs a reason to call every account.

• Customer data concerns

  Aggregate and suppress small groups; customer opt-out.

• Your websiteProof numbers differ by page. Homepage hero: "Proven across 3,000+ businesses, including nearly 50% of the Top 100 government contractors"; homepage stats: "3500+ Top Government Contractors", "40+ of the Top 100", "500+ Years Gov Contracting Experience"; BPC Denver page: "500+ Top Government Contractors", "75% Of the Top 100", "3000+ Years Gov Contracting Experience"; AI Win Strategy page: "3,000+ contractors · ~50% of the Top 100" and "3500+". All say "$100B+ In AI-Assisted Awards" and "$40M+ Raised".Source
• Your websiteSitemap (371 URLs, checked October 23, 2026): 142 blog posts including 25+ "alternatives" posts (GovDash, GovWin, Unanet, Loopio, Vultron and others); 71 /free-demo/ campaign landing pages for ads, emails, review sites, conferences and 25 "psci-vs-" competitor demos, all listed for indexing; 4 case studies; 6 testimonial videos; 8 e-books; 10 /insights guides (GSA Schedules, SEWP VI, SeaPort NxG, SBA size standards).Source
• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source

Publish a searchable directory of certified professionals (opt-in), badges for LinkedIn, Level 2 and 3 tracks, and a "hire certified" note for customers recruiting. Alert the AE when a certified user joins a non-customer.

Certified people bring the platform with them when they move, which turns staff turnover into new logos.

• Privacy

  Opt-in only, easy removal.

• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source
• HiringSr. Proposal Customer Success Manager, Mid-Market (GovCon) (remote, posted October 13, 2026): about "40 to 50 primarily mid-market GovCon accounts"; a "value realization plan for each account, tied to the customer's own pursuit and win goals"; quarterly business reviews "that connect platform usage to bid and organizational outcomes, not feature tours"; "adoption breadth across the platform, not just the one workflow the customer bought for"; hands expansion signals to the Account Manager. Tools include Salesforce, Gong, Intercom and Planhat.Source

Run a quarterly breakfast in Huntsville on defence proposals (CMMC, FedRAMP, ITAR-ready options) with a local customer, and add a Huntsville section to /events.

Regional presence wins trust in a tight-knit contractor community that DC events miss.

• Small turnout

  Co-host with a local association.

• HiringEnterprise Account Executive - Software Sales (DMV or Huntsville, AL, posted September 17, 2026): needs a "Strong Portfolio of Contacts in the Government Contracting Space specifically with top 200", builds pipeline with Salesforce, LinkedIn Navigator, SalesLoft and "drip campaign emailing tools", and runs demos through to close.Source
• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source
• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source

Each quarter, pick the largest upcoming recompetes by agency, invite incumbents and challengers to a clinic on preparing (capture timeline, past performance, pricing intelligence), and offer a recompete readiness review.

Timing events to real deadlines creates urgency that topic webinars lack.

• Competitors attend

  Keep content general and reviews private.

• Your websiteNews: acquired HigherGov ("the leading AI-powered market intelligence platform in government contracting") on May 19, 2026; FedRAMP Moderate Authorized March 13, 2026; acquired Rogue AI February 19, 2026; $30M Series B November 5, 2025; G2 High Performer, Fall 2026. Homepage: "5.0 Star Average on G2" and a quote from Crowley Government Services.Source
• Your websiteAI Certification: Level 1 requires the "Crawl, Walk, Run" onboarding series or Academy courses, "at least four (4) Procurement Sciences-hosted webinars (M-W-F)" and a certification test. A free "AI Win Strategy" report, "built by AI agents" from HigherGov market intelligence, is promoted at the top of every page.Source
• HiringSenior Event Marketing Manager (DMV, posted October 22, 2026): will "own and grow our sponsored events, field events, and webinar programs", build "an integrated event calendar aligned with business priorities, target accounts, and pipeline goals", run "executive dinners, roundtables, workshops, regional events, and partner programs", own the webinar program "from topics and speaker coordination through registration, promotion, rehearsals, live production, and on-demand delivery", and report "attendance, meetings held, conversion, sourced and influenced pipeline, and cost efficiency". Audience: "business development, capture, proposal, and executive leaders". Salesforce and Marketo are a plus.Source

Ask the customers behind the best quotes for a 60-second clip or a named quote, cut the six videos into short clips for event pages and LinkedIn, and place one clip on each solution page.

A named face behind a dollar figure is far more convincing to evaluators than an unnamed quote.

• Customers decline naming

  Use role and company size with real numbers.

• Your websiteCase studies: four (Integrity Management Consulting, "a 60% win rate"; Educology Solutions; Cutting Edge Communications, "90% time savings on RFP shredding"; and an unnamed mid-sized GovCon with "two major contracts"). Customer quotes elsewhere are anonymous ("Top 100 Government Contractor", "Small SDVOSB Government Contractor"). Partners page names a Platinum partner offering capture and proposal services, and the blog announces a Lohfeld Consulting partnership.Source
• Your websiteSitemap (371 URLs, checked October 23, 2026): 142 blog posts including 25+ "alternatives" posts (GovDash, GovWin, Unanet, Loopio, Vultron and others); 71 /free-demo/ campaign landing pages for ads, emails, review sites, conferences and 25 "psci-vs-" competitor demos, all listed for indexing; 4 case studies; 6 testimonial videos; 8 e-books; 10 /insights guides (GSA Schedules, SEWP VI, SeaPort NxG, SBA size standards).Source