Prokeep growth playbook

Rebuild the pages on one template: the Order Engine message (quotes in under 60 seconds, Order Pro, Growth Hub), the member discount stated plainly, one case study from a member of that group, the newest webinar, and a demo form tagged with the group. Then run each group as an ABM segment in HubSpot and Unify: an email from Prokeep and the group, SDR calls to members visiting the page, and a booth at the group's next meeting.

Buying groups are where small independents look for vetted vendors, and a member price plus a peer story is the lowest-friction start for an SMB deal. The pages already exist and are linked from the partners menu, so this is a rewrite, not a new channel.

[ ] Order Engine headline and three proof numbers
[ ] Member discount or rebate stated plainly
[ ] One case study from a member of this group
[ ] Newest webinar replaces the 2022 one
[ ] Demo form tagged with the group
[ ] HubSpot list + Unify play for the group
[ ] Co-branded email date agreed

• Groups slow to approve copy

  Publish the Prokeep side first and add co-branding later.

• Offers differ by group

  Show "member pricing available" and let the form capture the group.

• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source
• Your websiteAssociation and buying-group partner pages (26 under /partners/, checked October 23, 2026): 20 still describe Prokeep as "Sales and Customer Experience software" focused on "efficient, effective text messaging", and 15 feature the "Top 5 Prokeep Features of 2022" webinar as their on-demand content. Only the VIPAR page offers "a special member discount + rebate!" with an "Activate your Discount" button; pages for groups such as IMARK, Blue Hawk, Pioneer, NetPlus, Sphere 1 and ASA have no member offer. The HARDI, NAW, AED and AD pages use the Order Engine message.Source
• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source

Add a short "For 1-4 branch distributors" block: a "from" price per branch for Basic and Pro, what SMB customers get (a named SMB success manager, onboarding, first campaign built with them), and the member discount. Remove the contradiction. Put the $78,000 missed-orders example next to it as a one-field calculator.

Small owners decide on price and support more than features; clear answers before the call raise demo requests and shorten deals.

• Prices anchor negotiations

  Show "from" prices only.

• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source
• HiringCustomer Success Manager, SMB (United States, posted October 9, 2026): the "primary face of the company for our SMB sized customers after the initial sale", responsible for "adoption, ongoing nurturing, platform optimization, renewal, and identifying expansion"; runs "strategic success plans", monitors "account health indicators", forecasts renewals and holds "regular Business Reviews". Distribution industry experience preferred.Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source

Agree current, dated numbers (locations, users, contractors, orders, revenue processed) and use them everywhere: homepage, pricing, partner pages, job posts, decks.

Consistent proof builds trust, and a single source stops drift as the numbers grow.

• Numbers change often

  Use "+" figures with a date.

• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source
• HiringCompany description in both posts: "Trusted by 8,000+ distributor locations and 40,000+ users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics" to order parts; "Built for the $100+ billion distribution market"; "recently secured a $25M Series A". Headquarters in New Orleans.Source
• Your websiteSeries A press release (November 12, 2024): $25 million led by Dahlia Equity Partners to "expand its demand generation capabilities"; "more than 8,500 distributor locations", "more than $11 billion in orders", "more than 3.5 million tradespeople", insights from "more than 60 million messages".Source
• Your websiteContractor SMS Map: "1+ Million Contractors are texting distributors that use Prokeep"; "Use this map to see how many contractors are texting in your area"; the page still describes the product as a "Conversation Hub" and "Broadcast Text Messaging". The Customer Spotlights page introduces "Prokeep's Customer Experience Management Software".Source

Pull the map count for each target branch's area into HubSpot as a field, write a three-touch SDR sequence around it (count, local customer story, missed-orders math), and use it in email subject lines.

Local, specific numbers lift reply rates far above generic outreach, and the data already exists.

• Counts too low in rural areas

  Use the wider region or state.

• Your websiteContractor SMS Map: "1+ Million Contractors are texting distributors that use Prokeep"; "Use this map to see how many contractors are texting in your area"; the page still describes the product as a "Conversation Hub" and "Broadcast Text Messaging". The Customer Spotlights page introduces "Prokeep's Customer Experience Management Software".Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source
• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source

Trigger a HubSpot workflow on each recording view: SDR call within 24 hours, offering a 20-minute session where Order Automation quotes one of the prospect's own recent PDFs or emails. Track views to meetings weekly.

Showing the product on the prospect's own order is the most persuasive demo, and speed matters most right after the webinar.

• Prospects will not share files

  Use a sample from their trade.

• Your websiteWebinars: on-demand sessions include "Quote in Seconds. Convert What's Stalling, Win More Orders." (URL /oa-smb-webinar), which says "Distributors that send quotes fast are 50% more likely to win the order" and quotes "over $100K in dormant accounts just in two months"; and "How to Evaluate AI Order Automation, From Someone Who Built It" (P21, Eclipse, DDI). That second page still shows two alternative drafts of its own subtitle ("Or, if you want the specificity back without naming one system: ..."). The sitemap lists 42 webinar URLs.Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source

List the 30 most-visited pages from HubSpot, update intros and calls to action to the Order Engine story, remove the leftover draft text, and add an "Order Pro" link to each.

SMB prospects arrive through spotlights, resources and webinars more than the homepage, and mixed messages slow their decision.

• Losing older search terms

  Keep "business texting" as a secondary phrase.

• Your websiteContractor SMS Map: "1+ Million Contractors are texting distributors that use Prokeep"; "Use this map to see how many contractors are texting in your area"; the page still describes the product as a "Conversation Hub" and "Broadcast Text Messaging". The Customer Spotlights page introduces "Prokeep's Customer Experience Management Software".Source
• Your websiteWebinars: on-demand sessions include "Quote in Seconds. Convert What's Stalling, Win More Orders." (URL /oa-smb-webinar), which says "Distributors that send quotes fast are 50% more likely to win the order" and quotes "over $100K in dormant accounts just in two months"; and "How to Evaluate AI Order Automation, From Someone Who Built It" (P21, Eclipse, DDI). That second page still shows two alternative drafts of its own subtitle ("Or, if you want the specificity back without naming one system: ..."). The sitemap lists 42 webinar URLs.Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source

Build Unify segments of SMB distributors by ERP (from integration lists, user-group membership, job posts naming the ERP), add website and webinar signals, and run ERP-specific sequences showing a quote landing in that ERP.

A message that shows the buyer's own system wins attention, and ERP fit predicts implementation speed.

• ERP data incomplete

  Ask in the first SDR touch.

• Your websitePartner pages include the Prophet 21 and Eclipse ERP user groups (P21WWUG, Eclipse Users Group), and the integrations section lists 18 integrations; the order-automation webinar is aimed at buyers on "P21, Eclipse, DDI, or anything else".Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source
• Your websiteWebinars: on-demand sessions include "Quote in Seconds. Convert What's Stalling, Win More Orders." (URL /oa-smb-webinar), which says "Distributors that send quotes fast are 50% more likely to win the order" and quotes "over $100K in dormant accounts just in two months"; and "How to Evaluate AI Order Automation, From Someone Who Built It" (P21, Eclipse, DDI). That second page still shows two alternative drafts of its own subtitle ("Or, if you want the specificity back without naming one system: ..."). The sitemap lists 42 webinar URLs.Source

For each group show: email members three weeks before with the member offer, have SDRs book 15-minute meetings, demo Order Automation on a member's own order at the booth, and follow up within 48 hours. Score shows on meetings and pipeline per dollar.

Pre-booked meetings and member pricing turn event spend into measurable pipeline.

• Member lists not shared

  Use the group's email with co-branding.

• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source
• Your websiteAssociation and buying-group partner pages (26 under /partners/, checked October 23, 2026): 20 still describe Prokeep as "Sales and Customer Experience software" focused on "efficient, effective text messaging", and 15 feature the "Top 5 Prokeep Features of 2022" webinar as their on-demand content. Only the VIPAR page offers "a special member discount + rebate!" with an "Activate your Discount" button; pages for groups such as IMARK, Blue Hawk, Pioneer, NetPlus, Sphere 1 and ASA have no member offer. The HARDI, NAW, AED and AD pages use the Order Engine message.Source
• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source

Offer a 30-day paid-or-credited pilot for one branch: Order Automation and one Growth Hub campaign set up by Prokeep, with an agreed success measure (quotes sent, orders from the campaign). Convert at day 30 with the pilot fee credited.

A structured pilot removes risk for the buyer and gives Prokeep a proof point, without a free tier.

• Pilots stall

  Fix a success meeting on day 15.

• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source
• Competitor researchRivals' own homepages: Pepper, an "AI-first platform" that "helps independent distributors compete, scale, and win"; Conexiom Relay "automates RFQs, orders, VOAs and invoices"; Proton.ai, "the AI industry cloud platform built just for distributors" (orders, catalog, eCommerce, sales opportunities); Text Request, "business texting software for small businesses".See the research Source
• Your websitePricing page case studies: J.J. Nichting went from about $5,000 to $242,000 from one campaign ("a nearly 5,000% increase"); Green Mountain Electric Supply "Purchases were up year-to-date 142%"; Johnstone Spartanburg event-day revenue went from "about $33k" to "between $60k and $100k" with "one campaign, that takes a few minutes to create and send".Source

Offer an audit: the distributor forwards a week of order emails and PDFs; Prokeep returns a short report with how many it would have quoted, the time saved and the estimated orders at risk. Use it as the main SMB offer in email and on partner pages.

A personal report with their own numbers is the strongest SMB offer, and it starts the demo with real data.

• Privacy worries

  Delete files after the report and say so.

• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source
• Your websiteWebinars: on-demand sessions include "Quote in Seconds. Convert What's Stalling, Win More Orders." (URL /oa-smb-webinar), which says "Distributors that send quotes fast are 50% more likely to win the order" and quotes "over $100K in dormant accounts just in two months"; and "How to Evaluate AI Order Automation, From Someone Who Built It" (P21, Eclipse, DDI). That second page still shows two alternative drafts of its own subtitle ("Or, if you want the specificity back without naming one system: ..."). The sitemap lists 42 webinar URLs.Source

Build a 12-month SMB calendar: AC pre-season for HVAC, heating season, storm season for building materials, spring fleet service for truck parts. Each campaign offers a ready-to-send customer text template and a case study from that trade.

Timely, trade-specific offers get more replies than generic product messages and show the Growth Hub in action.

• Regional season differences

  Segment by region.

• Your websitePricing page case studies: J.J. Nichting went from about $5,000 to $242,000 from one campaign ("a nearly 5,000% increase"); Green Mountain Electric Supply "Purchases were up year-to-date 142%"; Johnstone Spartanburg event-day revenue went from "about $33k" to "between $60k and $100k" with "one campaign, that takes a few minutes to create and send".Source
• Your websiteSitemap (575 URLs, checked October 23, 2026): 248 blog posts, 45 customer spotlights, 39 news posts, 30 account-specific "distributor-select" pages, 13 OEM partner pages, 18 integrations, 8 industry pages (building materials, electrical, equipment, HVAC, industrial, paint, plumbing, truck parts); resources include a 2025 distribution report, a 2026 truck parts workflow study, SMS marketing templates, a marketing media starter kit, an ROI ("order engine") calculator and referral program terms. Comparison content is limited to 2023 reviews of Text Request and Moblico.Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source

Make "first campaign sent and orders counted" the SMB onboarding milestone: a template campaign chosen in the kickoff, sent by day 14, and results reviewed in the first business review. Flag accounts that miss it.

A visible early win is the best predictor of renewal and expansion to Pro and Elite.

• Customers lack contact lists

  Start with recent texters.

• HiringCustomer Success Manager, SMB (United States, posted October 9, 2026): the "primary face of the company for our SMB sized customers after the initial sale", responsible for "adoption, ongoing nurturing, platform optimization, renewal, and identifying expansion"; runs "strategic success plans", monitors "account health indicators", forecasts renewals and holds "regular Business Reviews". Distribution industry experience preferred.Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source
• Your websitePricing page case studies: J.J. Nichting went from about $5,000 to $242,000 from one campaign ("a nearly 5,000% increase"); Green Mountain Electric Supply "Purchases were up year-to-date 142%"; Johnstone Spartanburg event-day revenue went from "about $33k" to "between $60k and $100k" with "one campaign, that takes a few minutes to create and send".Source

Trigger a referral ask when an SMB customer sees a campaign result, include a ready-to-forward message for their buying-group peers, and feature the program on partner pages.

Peer referrals are trusted and cheap, and success moments raise the response.

• Customers worry about competitors

  Suggest peers in other regions.

• Your websiteSitemap (575 URLs, checked October 23, 2026): 248 blog posts, 45 customer spotlights, 39 news posts, 30 account-specific "distributor-select" pages, 13 OEM partner pages, 18 integrations, 8 industry pages (building materials, electrical, equipment, HVAC, industrial, paint, plumbing, truck parts); resources include a 2025 distribution report, a 2026 truck parts workflow study, SMS marketing templates, a marketing media starter kit, an ROI ("order engine") calculator and referral program terms. Comparison content is limited to 2023 reviews of Text Request and Moblico.Source
• HiringCustomer Success Manager, SMB (United States, posted October 9, 2026): the "primary face of the company for our SMB sized customers after the initial sale", responsible for "adoption, ongoing nurturing, platform optimization, renewal, and identifying expansion"; runs "strategic success plans", monitors "account health indicators", forecasts renewals and holds "regular Business Reviews". Distribution industry experience preferred.Source
• Your websiteAssociation and buying-group partner pages (26 under /partners/, checked October 23, 2026): 20 still describe Prokeep as "Sales and Customer Experience software" focused on "efficient, effective text messaging", and 15 feature the "Top 5 Prokeep Features of 2022" webinar as their on-demand content. Only the VIPAR page offers "a special member discount + rebate!" with an "Activate your Discount" button; pages for groups such as IMARK, Blue Hawk, Pioneer, NetPlus, Sphere 1 and ASA have no member offer. The HARDI, NAW, AED and AD pages use the Order Engine message.Source

Publish honest pages for Prokeep vs Pepper, Conexiom and Proton.ai: who each fits, channels covered, ERP connections, outbound tools, pricing model (per branch), and switching help. Use them in SDR sequences.

Buyers search comparisons before calls, and fair pages earn trust and AI-assistant citations.

• Facts go stale

  Date every page.

• Competitor researchRivals' own homepages: Pepper, an "AI-first platform" that "helps independent distributors compete, scale, and win"; Conexiom Relay "automates RFQs, orders, VOAs and invoices"; Proton.ai, "the AI industry cloud platform built just for distributors" (orders, catalog, eCommerce, sales opportunities); Text Request, "business texting software for small businesses".See the research Source
• Your websiteSitemap (575 URLs, checked October 23, 2026): 248 blog posts, 45 customer spotlights, 39 news posts, 30 account-specific "distributor-select" pages, 13 OEM partner pages, 18 integrations, 8 industry pages (building materials, electrical, equipment, HVAC, industrial, paint, plumbing, truck parts); resources include a 2025 distribution report, a 2026 truck parts workflow study, SMS marketing templates, a marketing media starter kit, an ROI ("order engine") calculator and referral program terms. Comparison content is limited to 2023 reviews of Text Request and Moblico.Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source

Pick five short clips relevant to small distributors (missed messages, quotes, dormant accounts, delivery notifications, ROI) and send them as a weekly nurture in HubSpot, each ending with the missed-order audit offer.

Recycling proven content keeps leads warm at almost no cost and feeds the SDR team with engagement signals.

• Fatigue

  Stop on reply or demo.

• Your websiteWebinars: on-demand sessions include "Quote in Seconds. Convert What's Stalling, Win More Orders." (URL /oa-smb-webinar), which says "Distributors that send quotes fast are 50% more likely to win the order" and quotes "over $100K in dormant accounts just in two months"; and "How to Evaluate AI Order Automation, From Someone Who Built It" (P21, Eclipse, DDI). That second page still shows two alternative drafts of its own subtitle ("Or, if you want the specificity back without naming one system: ..."). The sitemap lists 42 webinar URLs.Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source
• Your websiteSitemap (575 URLs, checked October 23, 2026): 248 blog posts, 45 customer spotlights, 39 news posts, 30 account-specific "distributor-select" pages, 13 OEM partner pages, 18 integrations, 8 industry pages (building materials, electrical, equipment, HVAC, industrial, paint, plumbing, truck parts); resources include a 2025 distribution report, a 2026 truck parts workflow study, SMS marketing templates, a marketing media starter kit, an ROI ("order engine") calculator and referral program terms. Comparison content is limited to 2023 reviews of Text Request and Moblico.Source

Serve a static image of the demo on small screens, defer the animation script, set longer cache lifetimes, and keep the headline and demo button above the fold.

Faster first impressions on phones help SMB visitors who arrive from texts and emails.

• Static hero less engaging

  Link to a short video.

• Google PageSpeedHomepage on mobile: performance score 30 (desktop 65); in Google's phone test the main content appears after 12.5 s, with unused JavaScript, short cache lifetimes and render-blocking files as the biggest fixes. Real visitors (Chrome UX Report) pass Core Web Vitals: largest paint 2.0 s, interaction 161 ms, layout shift 0.01, and the site-wide largest paint improved 26%.Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source

Let a single-branch distributor sign up online for Basic at a published per-branch price, connect texting and email in a guided setup, and get a call from an SMB CSM in week one. Upgrade paths to Pro and Elite stay sales-led.

Self-serve lowers the cost of the smallest deals so the SMB team can scale without adding sellers per account.

• Channel conflict with buying groups

  Apply the member discount at checkout.

• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source
• Competitor researchRivals' own homepages: Pepper, an "AI-first platform" that "helps independent distributors compete, scale, and win"; Conexiom Relay "automates RFQs, orders, VOAs and invoices"; Proton.ai, "the AI industry cloud platform built just for distributors" (orders, catalog, eCommerce, sales opportunities); Text Request, "business texting software for small businesses".See the research Source
• HiringCustomer Success Manager, SMB (United States, posted October 9, 2026): the "primary face of the company for our SMB sized customers after the initial sale", responsible for "adoption, ongoing nurturing, platform optimization, renewal, and identifying expansion"; runs "strategic success plans", monitors "account health indicators", forecasts renewals and holds "regular Business Reviews". Distribution industry experience preferred.Source

Publish an anonymised benchmark by trade and branch size: median reply time, after-hours requests, share of orders by text, quote speed and win rates. Add a free "how fast are you" check where an owner enters their numbers.

Benchmarks earn trade press and buying-group newsletters, and the self-check is a lead source.

• Customer data concerns

  Aggregate and suppress small groups.

• Your websiteSeries A press release (November 12, 2024): $25 million led by Dahlia Equity Partners to "expand its demand generation capabilities"; "more than 8,500 distributor locations", "more than $11 billion in orders", "more than 3.5 million tradespeople", insights from "more than 60 million messages".Source
• Your websiteSitemap (575 URLs, checked October 23, 2026): 248 blog posts, 45 customer spotlights, 39 news posts, 30 account-specific "distributor-select" pages, 13 OEM partner pages, 18 integrations, 8 industry pages (building materials, electrical, equipment, HVAC, industrial, paint, plumbing, truck parts); resources include a 2025 distribution report, a 2026 truck parts workflow study, SMS marketing templates, a marketing media starter kit, an ROI ("order engine") calculator and referral program terms. Comparison content is limited to 2023 reviews of Text Request and Moblico.Source
• Your websiteWebinars: on-demand sessions include "Quote in Seconds. Convert What's Stalling, Win More Orders." (URL /oa-smb-webinar), which says "Distributors that send quotes fast are 50% more likely to win the order" and quotes "over $100K in dormant accounts just in two months"; and "How to Evaluate AI Order Automation, From Someone Who Built It" (P21, Eclipse, DDI). That second page still shows two alternative drafts of its own subtitle ("Or, if you want the specificity back without naming one system: ..."). The sitemap lists 42 webinar URLs.Source

Sign preferred-vendor agreements with the top five groups for SMB members: standard member price, a rebate to the group, co-marketing twice a year, and a dashboard showing members' adoption and results.

Groups become a recurring source of SMB deals, and rebates give them a reason to promote Prokeep.

• Margin pressure

  Tie rebates to volume.

• Your websiteAssociation and buying-group partner pages (26 under /partners/, checked October 23, 2026): 20 still describe Prokeep as "Sales and Customer Experience software" focused on "efficient, effective text messaging", and 15 feature the "Top 5 Prokeep Features of 2022" webinar as their on-demand content. Only the VIPAR page offers "a special member discount + rebate!" with an "Activate your Discount" button; pages for groups such as IMARK, Blue Hawk, Pioneer, NetPlus, Sphere 1 and ASA have no member offer. The HARDI, NAW, AED and AD pages use the Order Engine message.Source
• Your websitePricing page: no prices; "Get my Custom Quote"; tiers Basic, Pro and Elite; under Pro, "Dedicated Success Team ... (min. 5 locations)", while lower down the same page says "Every account that signs on with Prokeep gets a dedicated team of Prokeep experts". Price depends on "# of Locations You Operate", features and "Your Buyer/Trade Group Discount"; "priced per branch location — not per user or per message". FAQ: "Is there a free trial? Not currently. Our retention rate is 98%". ROI line: "A single distributor branch that misses 3 orders per week at an average order value of $500 loses ~$78,000/year".Source
• HiringDemand Generation Marketing Manager, SMB (remote US, posted October 9, 2026; $108-130K OTE): "owns new-logo pipeline generation for the segment" with "campaigns and plays across email, outbound SDR, and some events"; must "Stand up a full account-based marketing (ABM) motion for SMB", "Build and run plays in HubSpot and Unify", "Use AI to identify the contacts and companies most ready for a sales call", "Work with the SDR Manager every day on lead flow", and "Report weekly on pipeline generated by channel and campaign". The post says Prokeep is moving "from a communication platform to an Order Engine that powers the front-of-house for distributors".Source

Let customer branches opt in to a public "text to order" listing by trade and area, with their text number. Promote it to contractors through customers' own campaigns. Tell nearby non-customers how many contractors searched their area.

It creates value for customers (new contractors) and a reason for non-customers to join.

• Customers fear competitors listed nearby

  Opt-in only, by trade.

• Your websiteContractor SMS Map: "1+ Million Contractors are texting distributors that use Prokeep"; "Use this map to see how many contractors are texting in your area"; the page still describes the product as a "Conversation Hub" and "Broadcast Text Messaging". The Customer Spotlights page introduces "Prokeep's Customer Experience Management Software".Source
• HiringCompany description in both posts: "Trusted by 8,000+ distributor locations and 40,000+ users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics" to order parts; "Built for the $100+ billion distribution market"; "recently secured a $25M Series A". Headquarters in New Orleans.Source
• Your websiteHomepage: "Turn Your Front of House into an AI-Powered Order Engine"; "Helping 8,700+ distributors win over 20 million orders"; "2X more orders processed", "30% more orders from outreach", "< 60 sec from request to send-ready quote"; Order Pro AI agents (Respond, Match, Summary) are new; customer results include "5,000% campaign revenue increase" and "$60K+ in new sales from one text message" from a branch with "only ... 3 phone lines".Source

Add Spanish versions of the most used templates (order ready, delivery update, promotions), let reps switch per contact, and feature it in SMB campaigns to HVAC, plumbing and building materials distributors.

Small branches win loyalty by speaking their customers' language, and the feature is cheap to add.

• Poor translations

  Native review of every template.

• HiringCompany description in both posts: "Trusted by 8,000+ distributor locations and 40,000+ users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics" to order parts; "Built for the $100+ billion distribution market"; "recently secured a $25M Series A". Headquarters in New Orleans.Source
• Your websiteSitemap (575 URLs, checked October 23, 2026): 248 blog posts, 45 customer spotlights, 39 news posts, 30 account-specific "distributor-select" pages, 13 OEM partner pages, 18 integrations, 8 industry pages (building materials, electrical, equipment, HVAC, industrial, paint, plumbing, truck parts); resources include a 2025 distribution report, a 2026 truck parts workflow study, SMS marketing templates, a marketing media starter kit, an ROI ("order engine") calculator and referral program terms. Comparison content is limited to 2023 reviews of Text Request and Moblico.Source