Agave growth playbook

Add a typical range per product for three revenue bands (under $50M, $50M to $500M, over $500M), the implementation fee where one applies, and the bundle discount. Keep "custom proposal" for final numbers.

Construction controllers expect to see a number before booking time. Ranges filter out buyers who can't afford it, warm up the ones who can, and let AEs start the call at scope rather than price.

• Competitors see pricing

  Ranges by band reveal little; buyers will share proposals anyway.

• Your websitePricing page lists no prices: every plan follows a discovery call, a demo and a custom proposal. Price scales with business size; AP Automation, Expense Management, Vendor Compliance and AI Agents carry implementation fees; bundles are discounted.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• HiringCustomer Solutions Engineer: "We're closing and onboarding 5-8 new customers per week"; runs technical demos and owns onboarding end to end; 550+ customers.Source

Write four pages: Agave and Procore AI (what Procore's agents do inside Procore, what needs ERP data), Agave and Trimble Ryvit, Agave versus building a custom Procore-to-ERP integration, and Agave versus the ERP vendor's own connector. Each with a table and a customer quote.

Comparison searches come from buyers late in their decision. The honest answer for most is "use both", which positions Agave as the ERP layer under the platforms they already bought.

• Upsetting Procore, Autodesk or Sage, who are partners

  Frame pages as "with", not "against", and show the joint workflow.

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• Search resultsProcore completed its acquisition of Datagrid in January 2026 and in May 2026 embedded Datagrid-powered AI agents in its platform. Trimble, which owns Viewpoint, earlier acquired the construction integration platform Ryvit.Source
• programmable.infoSite: 20 "sync" pages for Procore or Autodesk Build to each ERP, 13 solution pages by ERP, and 49 blog posts including about 20 customer stories (RNGD, Williams Company, Brinkman, R.E. Lewis, RDJ, Evans General Contractors). There are no competitor comparison pages.Source
• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source

Add a review request to the go-live checklist: the CSE sends a direct review link with two prompt questions, and offers a gift card within each site's rules. Track reviews by ERP so each sync pair has reviewers.

Construction finance buyers check review sites to find peers on the same ERP. At 5 to 8 go-lives a week, Agave can build more reviews in a quarter than most competitors have.

• Incentives break site rules

  Use each site's own review campaign programs.

• HiringCustomer Solutions Engineer: "We're closing and onboarding 5-8 new customers per week"; runs technical demos and owns onboarding end to end; 550+ customers.Source
• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source

Write 50 real questions by ERP pair and task (syncing commitments, AP approvals, WIP reports), record which sources each assistant cites, and fix the sync and solution pages where Agave is missing: direct answers, setup steps and FAQs.

Agave already has 20 sync pages and 13 solution pages matching these questions. A weekly baseline shows which pages get cited and gives the marketing lead a channel to measure from week one.

• Assistant answers change week to week

  Track the trend over a month, not single runs.

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• programmable.infoSite: 20 "sync" pages for Procore or Autodesk Build to each ERP, 13 solution pages by ERP, and 49 blog posts including about 20 customer stories (RNGD, Williams Company, Brinkman, R.E. Lewis, RDJ, Evans General Contractors). There are no competitor comparison pages.Source
• Your websiteAgave MCP lets users "securely query ERP and PM data from ChatGPT, Claude, or Copilot", priced as a platform fee plus seats.Source

Map each story to its ERP and PM pair and add a story block (company, quote, result) to the matching sync and solution pages. Mark pairs with no story so CSEs know whose story to ask for next.

Proof from the same stack is the strongest proof in construction software, and it costs nothing because the stories exist.

• Some pairs have no story

  Use a quote from the nearest ERP until one exists.

• programmable.infoSite: 20 "sync" pages for Procore or Autodesk Build to each ERP, 13 solution pages by ERP, and 49 blog posts including about 20 customer stories (RNGD, Williams Company, Brinkman, R.E. Lewis, RDJ, Evans General Contractors). There are no competitor comparison pages.Source
• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source

Add an in-app page per new product that uses the customer's own synced data: "You synced 1,240 invoices last month; AP Automation would capture and code them." Include a one-click request for a 20-minute walkthrough with their CSE.

The marketing lead post asks for in-app landing pages and lifecycle email off in-app behavior. Expansion inside the base is cheaper than new logos, and the synced data makes the case personal.

• Customers see it as an ad

  Show only to admins, once, with their real data.

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• HiringCustomer Solutions Engineer: "We're closing and onboarding 5-8 new customers per week"; runs technical demos and owns onboarding end to end; 550+ customers.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source

Score every event on meetings booked, pipeline and closed revenue within 180 days. For each, pre-book meetings with target accounts on the attendee ERP list, run a customer dinner, and follow up within 48 hours.

Doubling down on a proven channel is safer than inventing one. Construction finance buyers gather at a handful of events, and pre-booked meetings beat booth traffic.

• Attribution is fuzzy

  Tag every contact met and every pre-booked meeting.

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• HiringAccount Executive: "strong inbound and referrals, which you'll continue to convert at a high rate"; "You'll build our outbound motion as we expand our product and enter new segments in construction"; works with the CEO on customer profiles, pricing and contract terms.Source

Launch a simple program: a customer who refers a contractor that signs gets a credit on their subscription (or a donation to a trade school), and the referrer is thanked by name in the newsletter if they want. Ask at go-live, at renewal and after every case study.

Construction finance is a tight peer network. Formalizing what already works, with a clear ask at the moments customers are happiest, typically lifts referral volume without new spend.

• Rewards feel transactional

  Lead with thanks; let referrers choose a donation.

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• HiringAccount Executive: "strong inbound and referrals, which you'll continue to convert at a high rate"; "You'll build our outbound motion as we expand our product and enter new segments in construction"; works with the CEO on customer profiles, pricing and contract terms.Source
• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source

Each month, co-host a 40-minute webinar with one VAR for their ERP: a customer controller shows their month-end before and after Agave, the VAR covers the ERP side, and the VAR invites their customer list.

VARs bring an audience already on the ERP and trusted advice. Webinars are cheap to run and give AEs a warm list per ERP, which supports the outbound motion the AE role is building.

• VARs see Agave as competing for services work

  Offer a referral fee and leave ERP services to them.

• Your websitePartner Hub lists value-added resellers (Accordant, Alliance, Arkance, ATG USA, Blytheco, DOPEX), ERPs (Acumatica, Deltek) and Autodesk Forma, with a submission form but no published program terms or benefits.Source
• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source

Define one launch kit: product page, changelog entry, customer email by ERP, in-app page, AE one-pager with pricing and objections, a two-minute demo video and one customer quote. Use it for the next launch and every one after.

A repeatable kit lets one marketer keep up with a fast product team, and AEs get the same enablement every time, which matters as the Head of Sales builds motions for each product.

• The kit becomes bureaucratic

  Keep it to eight assets; cut any nobody uses.

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source

Publish a one-page program: referral and resale margins, deal registration, demo accounts, co-marketing funds, and a partner portal with collateral by ERP. Report partner-sourced pipeline monthly.

Channel is clearly a priority the Head of Sales will inherit. Clear terms turn signed partners into active ones, and deal registration avoids conflict with Agave's own AEs.

• Channel conflict with AEs

  Deal registration with clear first-in rules.

• Your websitePartner Hub lists value-added resellers (Accordant, Alliance, Arkance, ATG USA, Blytheco, DOPEX), ERPs (Acumatica, Deltek) and Autodesk Forma, with a submission form but no published program terms or benefits.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• HiringProduct Manager: "a built-in distribution channel of 500+ paying customers and a growing co-sell network with some of the largest names in the industry"; investors include Accel, YC and executives from Procore, Autodesk and PlanGrid.Source

Each week, search job boards for accounting, AP and project accountant roles that name a supported pair (for example Procore and Viewpoint Vista). Send outreach that names the pair, links the matching sync page and story, and offers a 20-minute look at their double entry.

It is the most specific signal available in construction: right stack, right moment (hiring because of manual work). It feeds the outbound motion the AE role is asked to build.

Subject: Procore and Vista at {company}

Hi {first name},

I saw {company} is hiring a project accountant with Procore and Viewpoint Vista experience. That usually means someone is keying commitments and invoices into both.

Agave keeps Procore and Vista in sync automatically for contractors like {similar customer}, and their team now spends that time on {result}.

Worth 20 minutes to see what that would remove from the new hire's week?

{name}
Agave

• Job posts go stale

  Only use posts from the last 30 days.

• #5 Put the matching customer story on every sync page (RDJ on Procore-Acumatica, R.E. Lewis on Procore-Foundation)

• HiringAccount Executive: "strong inbound and referrals, which you'll continue to convert at a high rate"; "You'll build our outbound motion as we expand our product and enter new segments in construction"; works with the CEO on customer profiles, pricing and contract terms.Source
• programmable.infoSite: 20 "sync" pages for Procore or Autodesk Build to each ERP, 13 solution pages by ERP, and 49 blog posts including about 20 customer stories (RNGD, Williams Company, Brinkman, R.E. Lewis, RDJ, Evans General Contractors). There are no competitor comparison pages.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source

Offer prospects already on a supported ERP a two-week read-only MCP connection to their own data, with ten suggested questions (over-budget jobs, unbilled change orders, AP aging by project). The trial ends in a call with the AE about the full platform.

AI products are the fastest-growing part of the business, and a CFO who has asked their own data questions has already pictured the value. It also gives the marketing lead a new offer for paid and AI-search experiments.

• Connecting live financial data during a trial worries buyers

  Read-only, revocable, with the security portal linked.

• Your websiteAgave MCP lets users "securely query ERP and PM data from ChatGPT, Claude, or Copilot", priced as a platform fee plus seats.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source

Make AI Analytics or AI Agents part of every proposal as a discounted bundle option, with a two-minute demo on the prospect's ERP and a short list of use cases by role (CFO, controller, project manager).

Bundles are already discounted on the pricing page. A standard attach offer raises deal size without new leads, and every attached AI product makes the account stickier.

• Attached products go unused

  Onboard the AI product in the same implementation.

• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• Your websitePricing page lists no prices: every plan follows a discovery call, a demo and a custom proposal. Price scales with business size; AP Automation, Expense Management, Vendor Compliance and AI Agents carry implementation fees; bundles are discounted.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source

Run small exact-match campaigns for each supported pair and "[ERP] Procore integration" searches, landing on the matching sync page with its customer story. Judge on demos and pipeline, not clicks.

The search volume is small, but almost every searcher is a qualified buyer. It is the cheapest paid experiment to read, and it tests whether paid can become a third channel.

• ERP vendors bid on the same terms

  Bid only where the pair page and story are strongest.

• #5 Put the matching customer story on every sync page (RDJ on Procore-Acumatica, R.E. Lewis on Procore-Foundation)

• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• programmable.infoSite: 20 "sync" pages for Procore or Autodesk Build to each ERP, 13 solution pages by ERP, and 49 blog posts including about 20 customer stories (RNGD, Williams Company, Brinkman, R.E. Lewis, RDJ, Evans General Contractors). There are no competitor comparison pages.Source

Formalize co-sell with each platform: shared target lists of their customers on unsupported or legacy ERP connections, joint account plans, marketplace listings, and quarterly reviews of joint pipeline.

Platform account teams want their customers to succeed with data in the ERP. A partner that removes integration friction helps them renew, which gives them a reason to bring Agave in.

• Procore's own AI agents overlap

  Position Agave as the ERP data layer that makes those agents useful.

• #11 Published partner program terms for resellers, now that 8 partnerships are signing a month

• HiringProduct Manager: "a built-in distribution channel of 500+ paying customers and a growing co-sell network with some of the largest names in the industry"; investors include Accel, YC and executives from Procore, Autodesk and PlanGrid.Source
• Your websiteAgave announced a $15M Series A led by Accel, and earlier a deeper partnership with Sage. The old domain agaveapi.com now redirects to useagave.com.Source
• Search resultsProcore completed its acquisition of Datagrid in January 2026 and in May 2026 embedded Datagrid-powered AI agents in its platform. Trimble, which owns Viewpoint, earlier acquired the construction integration platform Ryvit.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source

Publish an annual benchmark with a free interactive version: invoice cycle time, days to approve change orders, AP aging, time to close, by contractor size and trade, with a "compare your company" tool for customers.

It gives the marketing lead a flagship asset for conferences, press and AI search, gives AEs a reason to call every prospect, and is defensible because only Agave has the data across systems.

• Customers worry about data use

  Aggregate only, with a floor and opt-out.

• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source
• HiringFounding Marketing Lead, the first full-time marketing hire: "our only proven lead generation channels are referrals and conferences"; run experiments in paid and AI-search placement, targeted ads, "lifecycle email off in-app behavior" and webinars; own SEO and AEO "and AI-answer citations"; manage G2 and Capterra and incentivize reviews; build competitor comparison pages, the changelog and in-app landing pages. Agave went "from selling one product to five or more" in under a year.Source
• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source

Create an enterprise platform agreement for large contractors: all products, a multi-year price, a phased rollout plan by business unit, a named CSE and an executive sponsor. Sell it to the largest existing customers first.

Expansion in the largest accounts is the fastest path to the ARR target, and a platform deal is harder to displace when Procore or the ERP vendor adds a feature.

• Rollouts stretch the CSE team

  Phase rollouts and hire ahead of signed agreements.

• #14 An AI attach play in every new deal, priced as a bundle

• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source
• HiringHead of Sales: the CEO "has been the acting head of sales since day one and is now the bottleneck"; 600+ customers; "a third of new deals now include" an AI product; "we signed 8 new channel partnerships in the last month alone"; build motions and pricing for new products; manage sales managers by end of 2027.Source
• Your websitePricing page lists no prices: every plan follows a discovery call, a demo and a custom proposal. Price scales with business size; AP Automation, Expense Management, Vendor Compliance and AI Agents carry implementation fees; bundles are discounted.Source

Give VARs a partner edition: templates for common agents on their ERP (month-end close checklist, project risk flags), a configuration workspace, and a margin on agent subscriptions they sell and support.

VARs need new services as ERPs move to the cloud, and Agave needs reach it can't hire fast enough. Each partner multiplies deployment capacity, which the CSE post says is a constraint.

• Partner-built agents fail and hurt the brand

  Certify templates and partners before launch.

• #11 Published partner program terms for resellers, now that 8 partnerships are signing a month

• Your websitePartner Hub lists value-added resellers (Accordant, Alliance, Arkance, ATG USA, Blytheco, DOPEX), ERPs (Acumatica, Deltek) and Autodesk Forma, with a submission form but no published program terms or benefits.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source
• HiringCustomer Solutions Engineer: "We're closing and onboarding 5-8 new customers per week"; runs technical demos and owns onboarding end to end; 550+ customers.Source

Track CFO, VP Finance and controller job changes at contractors in the target revenue bands, and send a note in their first month: a peer story on their ERP and a 30-day plan for removing double entry.

It is a well-timed signal with a clear reason to talk, and it works without marketing spend, which suits an AE building outbound.

• Too early in their tenure

  Offer the plan, not a demo, and follow up at day 60.

• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source
• HiringAccount Executive: "strong inbound and referrals, which you'll continue to convert at a high rate"; "You'll build our outbound motion as we expand our product and enter new segments in construction"; works with the CEO on customer profiles, pricing and contract terms.Source

Approach two surety brokers and a construction lender with a pilot: contractors who share an Agave-generated WIP report get faster reviews, and the broker recommends Agave to clients whose reporting is late or inconsistent.

Brokers and lenders talk to every contractor in Agave's market and have leverage over reporting quality. A recommendation from the bonding agent is a strong reason for a contractor to buy.

• Contractors are wary of sharing data with sureties

  The contractor controls every share; nothing is sent by default.

• Your websiteNamed testimonials: Roger Whitty, CFO, Williams Company ("Agave is freeing up everyone from mundane tasks"); Holly DeHamer, CFO, R.E. Lewis ("Before Agave, the data wasn't reliable enough to act on. Now it is."); John Ashba, Controller, OPC Contracting.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source

Publish a guide and a short demo: which Procore AI tasks improve when ERP costs and invoices are synced, how to set it up with Agave, and what changes for project managers. Share it with Procore's partner team.

It turns a competitor announcement into demand for ERP Sync, the core product, and it gives Procore's team a reason to recommend Agave.

• Procore builds ERP sync itself

  Lead on the breadth of ERPs supported, which took years to build.

• Search resultsProcore completed its acquisition of Datagrid in January 2026 and in May 2026 embedded Datagrid-powered AI agents in its platform. Trimble, which owns Viewpoint, earlier acquired the construction integration platform Ryvit.Source
• Your websiteHomepage: "Build without blind spots"; seven products (ERP Sync, AP Automation, Expense Management, AI Analytics, Agave MCP, Vendor Compliance, AI Agents); $27B in construction projects processed, 60+ hours saved a month for finance teams, contractors "from $5M to $5B in revenue"; integrations with Procore, Autodesk Build and 12 ERPs including Sage 300 CRE, Viewpoint Vista, Foundation and CMiC.Source
• HiringProduct Manager: "a built-in distribution channel of 500+ paying customers and a growing co-sell network with some of the largest names in the industry"; investors include Accel, YC and executives from Procore, Autodesk and PlanGrid.Source