Quantexa growth playbook

Build two pages: Singapore (/sg/ or /singapore/) and Malaysia. Each needs the local team and office, regional proof (APAC awards, named or anonymised regional customers), the local regulatory context (for Singapore, how entity resolution supports COSMIC-style information sharing between banks), local partners from the alliances team, upcoming local events, and a contact form routed to the Singapore seller. Use them as the landing page for every localised campaign and track pipeline separately.

Buyers at regional banks and agencies look for proof that a vendor is present and has done the work locally. A page that speaks to their regulator and peers turns global campaigns into local meetings, and gives the new hires a link for every email.

[ ] Local office and team
[ ] Three proof points from the region
[ ] Regulatory context (reviewed)
[ ] Local partners
[ ] Upcoming local events
[ ] Form routed to the country seller
[ ] hreflang and region tagging
[ ] Country pipeline tracking

• Too little proof that can be named

  Use anonymised stories with sector and size, and add named ones as approvals come in.

• Regulatory wording

  Have a subject matter expert approve every statement.

• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• HiringSales APAC (Singapore): drive growth "across financial institutions in South-East Asia, with a primary focus on Singapore and Malaysia", "retaining and expanding a high-value existing book of business" while "hunting for net-new enterprise logo wins", with the Head of Sales and the "APAC Alliances Director". FSI Sales Director (Tokyo): "Define and execute the Japan Financial Services go-to-market strategy", with "New logo acquisition across Japan's mega banks and insurance institutions".Source
• Your websiteSitemap (checked October 23, 2026): 817 English URLs (287 blog posts, 214 resources, 124 press releases). Seven mention Asia or APAC (a 2023 Singapore headquarters release, two APAC award releases, an APAC law-enforcement whitepaper and two APAC blog posts); none is a page for Singapore, Malaysia, Japan or Australia, and none names Singapore or Malaysia in its address.Source
• Press releaseNovember 7, 2023: Quantexa opened its Asia Pacific headquarters in Marina Bay Financial Centre, Singapore, after "double-digit growth" and a tripled employee base in the region since 2022, following the July 2023 launch of Japan operations in Tokyo and a "long-standing presence in Melbourne, Sydney and Malaysia".Source
• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source
• RegulatorThe Monetary Authority of Singapore launched COSMIC (Collaborative Sharing of ML/TF Information & Cases) on April 1, 2024 with six major banks (DBS, OCBC, UOB, Citibank, HSBC and Standard Chartered), letting them share information on customers with multiple red flags, focused on misuse of legal persons, trade finance and proliferation financing.Source

Translate the banking page first, then featured customers and a Japanese events page for ACAMS The Assembly Japan. Add Japanese summaries of the two or three most relevant reports.

Japanese bank buyers expect material in Japanese, and banking is the segment the new hire is measured on.

• Terminology errors

  Use a banking-literate reviewer.

• Your websiteThe Japanese site has 34 pages, including translated insurance, telecommunications, public sector and customer intelligence pages, but the Japanese menu's banking link (/ja/industries/banking/) redirects to the English banking page (checked twice on October 23, 2026). The Japanese blog, events and featured-customers links also open the English pages.Source
• HiringSales APAC (Singapore): drive growth "across financial institutions in South-East Asia, with a primary focus on Singapore and Malaysia", "retaining and expanding a high-value existing book of business" while "hunting for net-new enterprise logo wins", with the Head of Sales and the "APAC Alliances Director". FSI Sales Director (Tokyo): "Define and execute the Japan Financial Services go-to-market strategy", with "New logo acquisition across Japan's mega banks and insurance institutions".Source
• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source

Ask each customer to approve their organisation name and logo next to the quote, link each to its story or keynote, and add a filter by industry and region.

Named peers are the strongest proof in regulated industries.

• Some cannot be named

  Show sector and region instead.

• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source

Cache the homepage at the edge, serve a small, compressed poster image, defer the video player until after first paint, and remove render-blocking scripts and unused CSS.

Faster first loads keep the senior buyers who click from an email on a phone.

• Video loses impact

  Autoplay after load.

• Google PageSpeedHomepage: real visitors fail Core Web Vitals on loading (field LCP 3.1s against a 2.5s target; time to first byte 1.8s), while INP (119ms) and CLS (0) pass. On a mobile lab test performance is 65/100 and the largest element is the video poster image; render-blocking requests cost about 2.4s and unused JavaScript about 0.6s; the page is 2.8 MB.Source

Add a "book 20 minutes with our team" form to each event page, email target accounts with the same link, and log every meeting against the event in the CRM.

Pre-booked meetings convert to pipeline far more often than badge scans.

• Low response

  Sellers send personal invites.

• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source
• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• HiringSales APAC (Singapore): drive growth "across financial institutions in South-East Asia, with a primary focus on Singapore and Malaysia", "retaining and expanding a high-value existing book of business" while "hunting for net-new enterprise logo wins", with the Head of Sales and the "APAC Alliances Director". FSI Sales Director (Tokyo): "Define and execute the Japan Financial Services go-to-market strategy", with "New logo acquisition across Japan's mega banks and insurance institutions".Source

Publish a short guide and a webinar with a regional expert on matching entities for information sharing, without claiming any role in COSMIC itself, and use it in Singapore nurture.

Timely, local regulatory content earns meetings with compliance leaders.

• Implied endorsement

  State clearly that this is Quantexa's view.

• RegulatorThe Monetary Authority of Singapore launched COSMIC (Collaborative Sharing of ML/TF Information & Cases) on April 1, 2024 with six major banks (DBS, OCBC, UOB, Citibank, HSBC and Standard Chartered), letting them share information on customers with multiple red flags, focused on misuse of legal persons, trade finance and proliferation financing.Source
• Your websiteQuantexa Cloud AML: "an end-to-end, AI-powered cloud product" for "U.S. credit unions, mid-size and community banks", with Pulse Report figures (for example "50% of mid-size banks are over-reliant on legacy AML systems"), a self-guided tour and an "Information Sharing" capability among Contextual Monitoring, Customer Risk Rating and SAR and CTR filing.Source
• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• Your websiteSitemap (checked October 23, 2026): 817 English URLs (287 blog posts, 214 resources, 124 press releases). Seven mention Asia or APAC (a 2023 Singapore headquarters release, two APAC award releases, an APAC law-enforcement whitepaper and two APAC blog posts); none is a page for Singapore, Malaysia, Japan or Australia, and none names Singapore or Malaysia in its address.Source

Host a half-day forum in each city with a customer or partner speaker, an executive roundtable and booked follow-up meetings; record the talks for regional nurture.

Owned events give full control of the audience and follow-up, and a proven format cuts planning time.

• Low attendance

  Co-host with a partner.

• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source
• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• Press releaseNovember 7, 2023: Quantexa opened its Asia Pacific headquarters in Marina Bay Financial Centre, Singapore, after "double-digit growth" and a tripled employee base in the region since 2022, following the July 2023 launch of Japan operations in Tokyo and a "long-standing presence in Melbourne, Sydney and Malaysia".Source

Rerun the session in Asian time zones with regional partner experts, co-invite both partner lists, and share leads under the partner scorecard.

Partner lists double reach, and regional speakers make it relevant.

• Partner priorities differ

  Agree one joint offer.

• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• HiringAlliances: a VP, North America Alliances owning "clear targets for partner-sourced and partner-influenced pipeline" with partners including Accenture, KPMG, PwC, Capgemini, IBM, Deloitte, AWS, Microsoft, Google, Databricks, Moody's and Dun & Bradstreet; a Partner Development Manager, Strategic Technology Alliances building "a quantitative scorecard for each partner", "co-sell plays" and "marketplace listings"; a DACH Alliances Director.Source
• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source

For each top account, build a short pack: public priorities, regulatory pressures, likely data problems and a relevant story. Use it for executive outreach and a tailored roundtable invite.

Specific, prepared outreach gets C-suite meetings that generic campaigns do not.

• Packs go unused

  Seller and marketer write them together.

• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• HiringSales APAC (Singapore): drive growth "across financial institutions in South-East Asia, with a primary focus on Singapore and Malaysia", "retaining and expanding a high-value existing book of business" while "hunting for net-new enterprise logo wins", with the Head of Sales and the "APAC Alliances Director". FSI Sales Director (Tokyo): "Define and execute the Japan Financial Services go-to-market strategy", with "New logo acquisition across Japan's mega banks and insurance institutions".Source

Build an insurance campaign from claims to underwriting: Zurich proof, a claims data assessment offer, booked meetings at the event, and a follow-up webinar for attendees.

Insurers at a core-systems event are already thinking about data; a platform offer fits that moment.

• Point-solution habits

  Lead with one claims use case, then expand.

• HiringNorth America: a Senior Director, Insurance to "expand our footprint in the North American insurance market" as teams move "from a point-solution focus to selling our broader data and platform capabilities"; a Senior Director, Core Banking for "major banks outside our top-tier global strategic accounts, typically those with >$100B in assets", leading 4 to 6 sellers toward the "Contextual Decision Intelligence (CDI) platform".Source
• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source
• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source

Turn the study into an online calculator: inputs on data sources, duplicate records, analysts and alert volumes; outputs on savings and payback, with a meeting offer.

Bank buyers need a business case; a calculator starts that conversation early.

• Overstated value

  Show ranges and the method.

• HiringNorth America: a Senior Director, Insurance to "expand our footprint in the North American insurance market" as teams move "from a point-solution focus to selling our broader data and platform capabilities"; a Senior Director, Core Banking for "major banks outside our top-tier global strategic accounts, typically those with >$100B in assets", leading 4 to 6 sellers toward the "Contextual Decision Intelligence (CDI) platform".Source
• Press releaseFebruary 8, 2024: a Forrester Total Economic Impact study commissioned by Quantexa, from six customers in banking, telecommunications and the public sector, found "228% ROI over three years" and benefits of $34.8M. March 5, 2025: a USD 175 million Series F at a USD 2.6 billion valuation, with funds for "further growth in North America". 2026: named a Leader in the Gartner Magic Quadrant for Decision Intelligence Platforms.Source

Run a campaign on growth from connected customer data: an HSBC-style story, a short guide on duplicate customers, a talk track for the lead, and a webinar with a partner.

Opening a growth budget alongside the compliance budget widens every account.

• Mixed brand message

  Keep growth content on its own track.

• HiringCustomer Intelligence Solutions Lead, EMEA: owns the Customer Intelligence solution "across banking, insurance and the public sector" and is to be "the name the market knows on this subject"; the problem: "The same person appears multiple times across systems that don't talk to each other." Also hiring Technology Account Partners for banking (UK, Nordics) and public sector (UK), and solution engineers in DACH, Canada, the Middle East and UK public sector.Source
• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source

Partner with one bank association and one core provider, offer a peer webinar with an early customer, and use the self-guided tour as the main call to action.

Trusted channels shorten cycles for small banks.

• Channel conflict

  Clear referral terms.

• Your websiteQuantexa Cloud AML: "an end-to-end, AI-powered cloud product" for "U.S. credit unions, mid-size and community banks", with Pulse Report figures (for example "50% of mid-size banks are over-reliant on legacy AML systems"), a self-guided tour and an "Information Sharing" capability among Contextual Monitoring, Customer Risk Rating and SAR and CTR filing.Source
• HiringAlliances: a VP, North America Alliances owning "clear targets for partner-sourced and partner-influenced pipeline" with partners including Accenture, KPMG, PwC, Capgemini, IBM, Deloitte, AWS, Microsoft, Google, Databricks, Moody's and Dun & Bradstreet; a Partner Development Manager, Strategic Technology Alliances building "a quantitative scorecard for each partner", "co-sell plays" and "marketplace listings"; a DACH Alliances Director.Source

For each hyperscaler and data partner, publish a marketplace listing and a joint page with one shared customer result and a co-sell contact.

Listings let buyers use committed cloud spend and make Quantexa easy for partner sellers.

• Listing fees

  Start with one marketplace.

• HiringAlliances: a VP, North America Alliances owning "clear targets for partner-sourced and partner-influenced pipeline" with partners including Accenture, KPMG, PwC, Capgemini, IBM, Deloitte, AWS, Microsoft, Google, Databricks, Moody's and Dun & Bradstreet; a Partner Development Manager, Strategic Technology Alliances building "a quantitative scorecard for each partner", "co-sell plays" and "marketplace listings"; a DACH Alliances Director.Source

Build playlists by buyer (AML, fraud, insurance, government, customer intelligence), add Japanese and Malay subtitles to the best five, and embed them on the country pages.

Organised video is proof sellers can send.

• Low views

  Promote through sellers.

• Social channelsYouTube: about 1,370 subscribers, 175 videos and 3.0 million views. Quantexa also runs a community site, a masterclass page and Q Labs.Source
• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source
• Your websiteSitemap (checked October 23, 2026): 817 English URLs (287 blog posts, 214 resources, 124 press releases). Seven mention Asia or APAC (a 2023 Singapore headquarters release, two APAC award releases, an APAC law-enforcement whitepaper and two APAC blog posts); none is a page for Singapore, Malaysia, Japan or Australia, and none names Singapore or Malaysia in its address.Source

Agree a reference program with regional customers: one story each from Singapore or Malaysia, Japan and Australia, with a keynote at the regional forum.

Regional proof is what turns country pages and events into deals.

• Banks rarely go public

  Start with anonymised and public sector stories.

• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source
• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• Press releaseNovember 7, 2023: Quantexa opened its Asia Pacific headquarters in Marina Bay Financial Centre, Singapore, after "double-digit growth" and a tripled employee base in the region since 2022, following the July 2023 launch of Japan operations in Tokyo and a "long-standing presence in Melbourne, Sydney and Malaysia".Source

Survey compliance and data leaders in Singapore, Malaysia, Japan and Australia on data quality, AI and financial crime, and launch it at the regional forums.

Original regional data earns press and meetings.

• Low response

  Use partner networks.

• Your websiteQuantexa Cloud AML: "an end-to-end, AI-powered cloud product" for "U.S. credit unions, mid-size and community banks", with Pulse Report figures (for example "50% of mid-size banks are over-reliant on legacy AML systems"), a self-guided tour and an "Information Sharing" capability among Contextual Monitoring, Customer Risk Rating and SAR and CTR filing.Source
• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source

Launch a free certification path with badges, invite partner consultancies to certify their teams, and track certified users per customer.

More trained users mean more use cases and fewer platform swaps.

• Low completion

  Short modules.

• Social channelsYouTube: about 1,370 subscribers, 175 videos and 3.0 million views. Quantexa also runs a community site, a masterclass page and Q Labs.Source
• HiringAlliances: a VP, North America Alliances owning "clear targets for partner-sourced and partner-influenced pipeline" with partners including Accenture, KPMG, PwC, Capgemini, IBM, Deloitte, AWS, Microsoft, Google, Databricks, Moody's and Dun & Bradstreet; a Partner Development Manager, Strategic Technology Alliances building "a quantitative scorecard for each partner", "co-sell plays" and "marketplace listings"; a DACH Alliances Director.Source

Issue a Japanese release for each Japan win, partnership and event, and a Japanese newsroom page.

Local press builds the presence the Japan team needs.

• Few releases

  Use events and reports.

• Your websiteThe Japanese site has 34 pages, including translated insurance, telecommunications, public sector and customer intelligence pages, but the Japanese menu's banking link (/ja/industries/banking/) redirects to the English banking page (checked twice on October 23, 2026). The Japanese blog, events and featured-customers links also open the English pages.Source
• HiringSales APAC (Singapore): drive growth "across financial institutions in South-East Asia, with a primary focus on Singapore and Malaysia", "retaining and expanding a high-value existing book of business" while "hunting for net-new enterprise logo wins", with the Head of Sales and the "APAC Alliances Director". FSI Sales Director (Tokyo): "Define and execute the Japan Financial Services go-to-market strategy", with "New logo acquisition across Japan's mega banks and insurance institutions".Source

Add a region selector that changes the homepage stories, events and contact route, defaulting to the visitor's region.

Relevant proof on the first page lifts engagement for every regional team.

• Too little regional proof

  Pair with idea 16.

• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source
• Your websiteFeatured Customers page: quotes are signed with a name and job title only (for example "Product Owner", "Chief Executive Officer", "Head of Financial Crime Detection"), most without the organisation named. The homepage stories are Vodafone, an NHS Foundation Trust, HSBC, Zurich and Novobanco, none from Asia Pacific.Source
• Your websiteSitemap (checked October 23, 2026): 817 English URLs (287 blog posts, 214 resources, 124 press releases). Seven mention Asia or APAC (a 2023 Singapore headquarters release, two APAC award releases, an APAC law-enforcement whitepaper and two APAC blog posts); none is a page for Singapore, Malaysia, Japan or Australia, and none names Singapore or Malaysia in its address.Source

Create one event scorecard (meetings, opportunities, pipeline at 90 days, cost per opportunity) used by every region.

Clear outcomes make it easy to cut weak events and double strong ones.

• Incomplete data

  Make fields mandatory.

• HiringField & Pipeline Marketing Manager, Asia (Singapore, posted October 16, 2026): runs field and pipeline marketing "across our core Asian markets, Singapore and Malaysia"; will "Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events", run "nurture campaigns, hosted events, trade shows, webinars", "Partner with the Alliances team to deliver local partner marketing initiatives", support "Account-Based Marketing activity for strategic accounts" and "capture post-event outcomes". The post says Quantexa serves "banks, insurers, telecommunications organisations and government agencies" in "Singapore, Malaysia, Japan and Australia".Source
• Your websiteEvents page (October 23, 2026) lists six events: Guidewire Connections in Las Vegas (October 26-29), the NZ FIU ACAMS conference in Wellington (November 3-5), a Databricks, KPMG and Quantexa webinar (November 5), the Sydney Data & AI Innovation Forum (November 12), a knowledge-graph webinar (November 17) and ACAMS The Assembly Japan (December 8-9). None is in Singapore or Malaysia.Source