Red Ventures is hiring the people who will run its growth: paid search and paid social strategists for The Points Guy, a Director of Digital Growth for Allconnect, a Director of Paid Social for Bankrate and AI product leaders for Growth & Transformation. But on redventures.com every job opens the same page, "Open Positions — Red Ventures", whose canonical tag points all 60 jobs to one URL, with no description and no JobPosting structured data. Even the Greenhouse-hosted job URL redirects there. To a search engine there is one page called "Open Positions", not 60 jobs, so a candidate searching "paid search strategist New York" will not find the TPG role in Google's job results.
First action
Check in Search Console how many /careers/positions/open URLs are indexed today.
How to measure it
Organic-sourced applications
- Now
- –
- Target
- +50%
- By
- 90 days
Steps
Choose the route
Index the Greenhouse-hosted pages, or generate pages from the Greenhouse API.
Head of Talent Acquisition 2 days
Build the template
One URL per job, full text, title with role and business.
Web Manager, Corporate Site 1 week
Add structured data
JobPosting with location, schedule, salary range and dates.
Web Manager, Corporate Site 2 days
Fix canonicals
Self-canonical on each job page; keep /open as the list.
Web Manager, Corporate Site 1 day
Sitemap and expiry
List live jobs and remove closed ones automatically.
Web Manager, Corporate Site 2 days
Validate
Rich Results Test and Search Console job report.
Web Manager, Corporate Site 1 day
Measure
Applications by source per business.
Head of Talent Acquisition monthly
Why it works
Publish each job at its own URL (for example /careers/jobs/paid-search-strategist-the-points-guy) with the full role text in the server HTML, a self-canonical, a descriptive title and meta description, and JobPosting structured data (title, business, location, hybrid schedule, salary range where it is published, date posted and closing date). Either let the Greenhouse-hosted pages index instead of redirecting, or generate the pages from the Greenhouse API, and list them in the sitemap. Remove pages when roles close.
Google's job search reads JobPosting markup from the page that hosts the job. Without it, Red Ventures relies on paid job boards and LinkedIn for candidates it could reach for free, at the moment it is competing with NerdWallet, Ziff Davis and People Inc. for the same growth talent. Each business's brand (The Points Guy, Bankrate, Allconnect) in the title also helps candidates who search for the brand they know.
Ready to use
ChecklistJob page checklist
[ ] One URL per job with the business name in the slug [ ] Full role text in server HTML [ ] Title: role | business | Red Ventures [ ] Meta description from the first lines of the role [ ] JobPosting: title, hiringOrganization, jobLocation, employmentType, datePosted, validThrough, baseSalary where published [ ] Self-canonical; /careers/positions/open stays the list [ ] Sitemap of live jobs; closed jobs removed [ ] Search Console job report baseline
Risks and how to handle them
Expired jobs stay listed
Tie page removal to the Greenhouse status.
Duplicate pages with Greenhouse
Pick one indexable version and canonicalize to it.
Evidence
- Your websiteEvery job link (for example ?gh_jid=8202911, the Paid Search Strategist) opens the same page, titled "Open Positions — Red Ventures", with an empty meta description, a canonical tag pointing to /careers/positions/open for every job, and no JobPosting structured data; the Greenhouse-hosted job URL redirects to it. The jobs are loaded by an embed script.Source
- HiringThe Points Guy: a Paid Search Strategist (Google Search and Microsoft Ads, "testing and scaling emerging ad platforms and surfaces", $100,000-$120,000), a Paid Social Strategist (Meta, "data-restricted pipelines"), a Senior Manager, Lifecycle & Email Marketing (journeys including "points/loyalty program engagement" and win-back) and a Social Media Partnerships Manager (branded campaigns on Instagram, TikTok and YouTube Shorts).Source
- HiringDirector of Digital Growth, Allconnect (posted October 6, 2026): the Allconnect Mover Platform "connects 30M+ movers" to Internet, Energy, Security, Insurance and more; the role owns a category's P&L and "Fortune 500 partner relationships" and should find "new growth opportunities across partnerships, customer experiences, distribution, and monetization".Source
- Hiring60 open roles on the Red Ventures board: Bankrate 15, The Points Guy 12, Allconnect 4, Home 4, Growth & Transformation 3 and more, mostly in Charlotte, New York and San Juan.Source
- Competitor researchCompetitors' own homepages: NerdWallet ("makes it easy to find the right financial product for you"), Upgraded Points ("Maximize Your Points, Miles & Travel Experience"), Ziff Davis ("a vertically focused digital media and internet company") and People Inc. (formerly Dotdash Meredith) compete for the same audiences, advertisers and growth talent.Source