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  • Plan
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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Red Ventures
Red Ventures logo

growth playbook · Oct 22, 2026

redventures.com (opens in a new tab)

Red Ventures growth playbook

Diagnosis

Red Ventures is hiring for growth across the portfolio: paid search, paid social and lifecycle at The Points Guy, digital growth at Allconnect, paid social and partnerships at Bankrate, distribution at EDU, and AI product leaders for Growth & Transformation.

Its corporate site does not yet support those hires or that business: all 60 jobs share one non-indexable page with no job markup, Growth & Transformation has no page or inquiry path, and the homepage shifts badly for real visitors.

This playbook fixes the careers and partner front doors first, then uses the hiring plan for portfolio growth: new search surfaces, points journeys, creator content on rate data, cross-portfolio movers, publisher widgets, shared conversion signal and AI citations.

Growth Score

7/10

Biggest Opportunity

Turn redventures.com into a working front door for both talent and Fortune 500 partners, then link the brands so each one grows the others.

Biggest Risk

Search traffic, which most of the portfolio relies on, is shifting to AI answers, while NerdWallet, Ziff Davis and People Inc. compete for the same audiences and talent.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give each of the 60 open jobs its own indexable page, so they show up in Google's job search

    Check in Search Console how many /careers/positions/open URLs are indexed today.

    High impact First result in 1 month
  2. 2

    A front door for Growth & Transformation: a page, named client services businesses and a partner inquiry form

    Draft the RVGT page from the language in the job posts.

    High impact First result in 1 month
  3. 3

    Stop the homepage from jumping: fix the 0.31 layout shift real visitors see

    Record the homepage loading on a phone and find what moves.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 12Fill-ins · 7Reconsider · 1
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Red Ventures is hiring the people who will run its growth: paid search and paid social strategists for The Points Guy, a Director of Digital Growth for Allconnect, a Director of Paid Social for Bankrate and AI product leaders for Growth & Transformation. But on redventures.com every job opens the same page, "Open Positions — Red Ventures", whose canonical tag points all 60 jobs to one URL, with no description and no JobPosting structured data. Even the Greenhouse-hosted job URL redirects there. To a search engine there is one page called "Open Positions", not 60 jobs, so a candidate searching "paid search strategist New York" will not find the TPG role in Google's job results.

    High impactMedium effort First result in 1 month Head of Talent Acquisition

    First action

    Check in Search Console how many /careers/positions/open URLs are indexed today.

    How to measure it

    Organic-sourced applications

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Choose the route

      Index the Greenhouse-hosted pages, or generate pages from the Greenhouse API.

      Head of Talent Acquisition 2 days

    2. 2

      Build the template

      One URL per job, full text, title with role and business.

      Web Manager, Corporate Site 1 week

    3. 3

      Add structured data

      JobPosting with location, schedule, salary range and dates.

      Web Manager, Corporate Site 2 days

    4. 4

      Fix canonicals

      Self-canonical on each job page; keep /open as the list.

      Web Manager, Corporate Site 1 day

    5. 5

      Sitemap and expiry

      List live jobs and remove closed ones automatically.

      Web Manager, Corporate Site 2 days

    6. 6

      Validate

      Rich Results Test and Search Console job report.

      Web Manager, Corporate Site 1 day

    7. 7

      Measure

      Applications by source per business.

      Head of Talent Acquisition monthly

    First result
    1 month
    Cost
    Web development time
    Owner
    Head of Talent Acquisition

    Smallest test

    Publish the Paid Search Strategist role as its own page with JobPosting markup and check it in the Rich Results Test.

    Why it works

    Publish each job at its own URL (for example /careers/jobs/paid-search-strategist-the-points-guy) with the full role text in the server HTML, a self-canonical, a descriptive title and meta description, and JobPosting structured data (title, business, location, hybrid schedule, salary range where it is published, date posted and closing date). Either let the Greenhouse-hosted pages index instead of redirecting, or generate the pages from the Greenhouse API, and list them in the sitemap. Remove pages when roles close.

    Google's job search reads JobPosting markup from the page that hosts the job. Without it, Red Ventures relies on paid job boards and LinkedIn for candidates it could reach for free, at the moment it is competing with NerdWallet, Ziff Davis and People Inc. for the same growth talent. Each business's brand (The Points Guy, Bankrate, Allconnect) in the title also helps candidates who search for the brand they know.

    Ready to use

    ChecklistJob page checklist

    [ ] One URL per job with the business name in the slug
    [ ] Full role text in server HTML
    [ ] Title: role | business | Red Ventures
    [ ] Meta description from the first lines of the role
    [ ] JobPosting: title, hiringOrganization, jobLocation, employmentType, datePosted, validThrough, baseSalary where published
    [ ] Self-canonical; /careers/positions/open stays the list
    [ ] Sitemap of live jobs; closed jobs removed
    [ ] Search Console job report baseline

    Risks and how to handle them

    • Expired jobs stay listed

      Tie page removal to the Greenhouse status.

    • Duplicate pages with Greenhouse

      Pick one indexable version and canonicalize to it.

    Evidence

    • Your websiteEvery job link (for example ?gh_jid=8202911, the Paid Search Strategist) opens the same page, titled "Open Positions — Red Ventures", with an empty meta description, a canonical tag pointing to /careers/positions/open for every job, and no JobPosting structured data; the Greenhouse-hosted job URL redirects to it. The jobs are loaded by an embed script.Source
    • HiringThe Points Guy: a Paid Search Strategist (Google Search and Microsoft Ads, "testing and scaling emerging ad platforms and surfaces", $100,000-$120,000), a Paid Social Strategist (Meta, "data-restricted pipelines"), a Senior Manager, Lifecycle & Email Marketing (journeys including "points/loyalty program engagement" and win-back) and a Social Media Partnerships Manager (branded campaigns on Instagram, TikTok and YouTube Shorts).Source
    • HiringDirector of Digital Growth, Allconnect (posted October 6, 2026): the Allconnect Mover Platform "connects 30M+ movers" to Internet, Energy, Security, Insurance and more; the role owns a category's P&L and "Fortune 500 partner relationships" and should find "new growth opportunities across partnerships, customer experiences, distribution, and monetization".Source
    • Hiring60 open roles on the Red Ventures board: Bankrate 15, The Points Guy 12, Allconnect 4, Home 4, Growth & Transformation 3 and more, mostly in Charlotte, New York and San Juan.Source
    • Competitor researchCompetitors' own homepages: NerdWallet ("makes it easy to find the right financial product for you"), Upgraded Points ("Maximize Your Points, Miles & Travel Experience"), Ziff Davis ("a vertically focused digital media and internet company") and People Inc. (formerly Dotdash Meredith) compete for the same audiences, advertisers and growth talent.Source
  • 02

    RVGT is hiring a VP, directors and product leaders to "build and own" growth for Fortune 500 partners, but redventures.com has no RVGT page, the homepage describes a bank client services business with no name or link, and the Contact menu offers only Offices and Press.

    High impactLow effort First result in 1 month Vice President

    First action

    Draft the RVGT page from the language in the job posts.

    How to measure it

    Partner inquiries

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Draft page

      Model, industries, outcomes.

      Vice President, Growth & Transformation 1 week

    2. 2

      Name the bank business

      Homepage and Portfolio menu.

      Web Manager, Corporate Site 1 day

    3. 3

      Inquiry form

      Routed to business development.

      Web Manager, Corporate Site 2 days

    4. 4

      Legal review

      Client confidentiality.

      Legal 1 week

    5. 5

      Publish

      Link from homepage and RV Home Client Services.

      Web Manager, Corporate Site 1 day

    6. 6

      Track

      Inquiries and meetings.

      Vice President, Growth & Transformation monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Vice President, Growth & Transformation

    Smallest test

    Add the inquiry form to the RV Home Client Services page.

    Why it works

    Publish a Growth & Transformation page (what the Growth Operating System does, industries served, how partnerships work), name and link the bank client services business, and add a partner inquiry form routed to business development.

    Fortune 500 executives check the corporate site before a meeting; a clear page and a way to ask turns curiosity into conversations.

    Risks and how to handle them

    • Client confidentiality

      Describe outcomes without naming clients until approved.

    Evidence

    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source
    • Your websiteHomepage: title "Red Ventures | Explore Career Opportunities Today"; heading "We're in the business of growing businesses."; "seven U.S. businesses, a joint venture in healthcare, and strategic investments in Europe"; Bankrate helps "over 100 million people a year". The portfolio list includes "A client services business that helps some of the world's largest banks solve their biggest growth challenges" with no name or link, and it is not in the Portfolio menu. There is no page for Growth & Transformation, and the Contact menu has only Offices and Press.Source
    • Your websiteRV Home Client Services page: "Growth as an operating system", "proprietary attribution frameworks and AI-driven decisioning systems", and its leadership; the only contact is the press email, with no partner inquiry form or case studies.Source
  • 03

    Real visitors see a layout shift of 0.31 on the homepage, in Google's "poor" band, although loading and responsiveness pass. The lab test shows the heading painting late. Candidates and partners on phones see the page move as it loads.

    Medium impactLow effort First result in 1 month Web Manager

    First action

    Record the homepage loading on a phone and find what moves.

    How to measure it

    Real-visitor CLS

    Now
    –
    Target
    0.1 or less
    By
    60 days

    Steps

    1. 1

      Find shifts

      Performance trace.

      Web Manager, Corporate Site 1 day

    2. 2

      Set sizes

      Images and logos.

      Web Manager, Corporate Site 1 day

    3. 3

      Fonts

      Matched fallbacks.

      Web Manager, Corporate Site 1 day

    4. 4

      Scripts

      Load below the fold.

      Web Manager, Corporate Site 2 days

    5. 5

      Retest

      PageSpeed lab.

      Web Manager, Corporate Site 1 day

    6. 6

      Confirm

      Chrome UX Report after 28 days.

      Web Manager, Corporate Site 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Web Manager, Corporate Site

    Smallest test

    Set fixed sizes for the portfolio logos.

    Why it works

    Reserve space for the hero images and portfolio logos, load fonts with fallbacks of the same size, and stop scripts from inserting content above the fold; retest in PageSpeed.

    Core Web Vitals feed search ranking, and a stable page reads as a polished company.

    Risks and how to handle them

    • Squarespace limits

      Use its image sizing options and code blocks.

    Evidence

    • Google PageSpeedHomepage: real visitors (Chrome UX Report) see a layout shift of 0.31 at the 75th percentile, in Google's "poor" band (good is 0.1 or less), while loading (LCP 1.8s, 17% faster than before) and responsiveness (INP 86 ms) pass. Lab mobile test: performance 43 and LCP 15.6s on the heading; accessibility flags "Links do not have a discernible name" and SEO "Links do not have descriptive text".Source
    • Your websiteredventures.com runs on Squarespace and loads scripts from several outside hosts, including a retired code CDN that now only redirects elsewhere and an old icon library.Source
  • 04

    The Points Guy has 12 open roles and Bankrate 15, and their job posts link to the portfolio pages, but those pages link only to the general careers pages.

    Medium impactLow effort First result in 1 month Employer Brand Manager

    First action

    Add the TPG roles list to the TPG page.

    How to measure it

    Portfolio-page applications

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Map departments

      Business to job board department.

      Head of Talent Acquisition 1 day

    2. 2

      Build list

      Filtered embed per page.

      Web Manager, Corporate Site 2 days

    3. 3

      Publish

      All portfolio pages.

      Web Manager, Corporate Site 1 day

    4. 4

      Link back

      From each job post.

      Head of Talent Acquisition 1 day

    5. 5

      Track

      Clicks to jobs.

      Employer Brand Manager monthly

    6. 6

      Review

      Copy per business.

      Employer Brand Manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Employer Brand Manager

    Smallest test

    Add the list to the TPG page.

    Why it works

    Add a filtered "Open roles at The Points Guy" (and each business) list to every portfolio page, fed from the job board.

    Candidates who come for a brand should see its jobs in one click.

    Risks and how to handle them

    • Empty lists

      Show a talent community sign-up when there are none.

    Evidence

    • Your websitePortfolio pages, e.g. The Points Guy: history ("joined Red Ventures in 2017 as part of the Bankrate acquisition"), leadership and "nearly 2M travelers" following on social, but links only to the general careers pages, not that business's open roles. Job posts link back with "Curious how The Points Guy fits into Red Ventures? Click here".Source
    • Hiring60 open roles on the Red Ventures board: Bankrate 15, The Points Guy 12, Allconnect 4, Home 4, Growth & Transformation 3 and more, mostly in Charlotte, New York and San Juan.Source
    • Your websiteEvery job link (for example ?gh_jid=8202911, the Paid Search Strategist) opens the same page, titled "Open Positions — Red Ventures", with an empty meta description, a canonical tag pointing to /careers/positions/open for every job, and no JobPosting structured data; the Greenhouse-hosted job URL redirects to it. The jobs are loaded by an embed script.Source
  • 05

    The homepage title says "Explore Career Opportunities Today" while the heading says "We're in the business of growing businesses" and the page also addresses partners. Search results and link previews show only the careers message.

    Medium impactLow effort First result in 2 weeks Employer Brand Manager

    First action

    Rewrite the homepage title and description.

    How to measure it

    Brand search CTR

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Rewrite

      Title and description.

      Employer Brand Manager 1 hour

    2. 2

      Careers page

      Careers-focused title.

      Employer Brand Manager 1 hour

    3. 3

      Portfolio pages

      Descriptions for each.

      Employer Brand Manager 1 day

    4. 4

      Previews

      Social share images.

      Web Manager, Corporate Site 1 day

    5. 5

      Measure

      Search Console.

      Web Manager, Corporate Site monthly

    6. 6

      Review

      Quarterly.

      Employer Brand Manager quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Employer Brand Manager

    Smallest test

    Change the title today.

    Why it works

    Write a title and description that cover both (portfolio of high-growth companies, careers and partnerships), and move the careers message to the careers overview title.

    Partners, press and candidates all search the company name; one clear title serves them all.

    Risks and how to handle them

    • Fewer careers clicks

      Keep careers in sitelinks.

    Evidence

    • Your websiteHomepage: title "Red Ventures | Explore Career Opportunities Today"; heading "We're in the business of growing businesses."; "seven U.S. businesses, a joint venture in healthcare, and strategic investments in Europe"; Bankrate helps "over 100 million people a year". The portfolio list includes "A client services business that helps some of the world's largest banks solve their biggest growth challenges" with no name or link, and it is not in the Portfolio menu. There is no page for Growth & Transformation, and the Contact menu has only Offices and Press.Source
    • Your websiteCareers overview: RVers "see promotions and pay increases faster than 80% of the largest companies in the U.S." (Harvard Business School and Burning Glass Institute data), a Forbes 2026 Best-In-State Employer award, a perfect 100 on the HRC Corporate Equality Index and a hybrid schedule with "Winter Week". An RV Alumni Network page offers "portfolio updates, RedTalks invites, and alumni-only events".Source
  • 06

    PageSpeed flags links with no discernible name and links without descriptive text on the homepage, where portfolio items are images and "LEARN MORE" buttons.

    Low impactLow effort First result in 1 week Web Manager

    First action

    List the flagged links.

    How to measure it

    Flagged link issues

    Now
    –
    Target
    0
    By
    2 weeks

    Steps

    1. 1

      List links

      From the report.

      Web Manager, Corporate Site 1 hour

    2. 2

      Name image links

      Business names.

      Web Manager, Corporate Site 2 hours

    3. 3

      Rewrite buttons

      Descriptive labels.

      Employer Brand Manager 1 hour

    4. 4

      Retest

      PageSpeed.

      Web Manager, Corporate Site 1 hour

    5. 5

      Check portfolio pages

      Same fixes.

      Web Manager, Corporate Site 2 hours

    6. 6

      Add to checklist

      For new pages.

      Web Manager, Corporate Site 1 hour

    First result
    1 week
    Cost
    $0
    Owner
    Web Manager, Corporate Site

    Smallest test

    Fix the portfolio logo links.

    Why it works

    Give image links and icon links accessible names (the business name), and replace generic "Learn more" text with descriptive labels.

    Screen-reader users and search engines both learn what each portfolio link is.

    Risks and how to handle them

    • Design changes

      Use hidden labels where needed.

    Evidence

    • Google PageSpeedHomepage: real visitors (Chrome UX Report) see a layout shift of 0.31 at the 75th percentile, in Google's "poor" band (good is 0.1 or less), while loading (LCP 1.8s, 17% faster than before) and responsiveness (INP 86 ms) pass. Lab mobile test: performance 43 and LCP 15.6s on the heading; accessibility flags "Links do not have a discernible name" and SEO "Links do not have descriptive text".Source
    • Your websiteHomepage: title "Red Ventures | Explore Career Opportunities Today"; heading "We're in the business of growing businesses."; "seven U.S. businesses, a joint venture in healthcare, and strategic investments in Europe"; Bankrate helps "over 100 million people a year". The portfolio list includes "A client services business that helps some of the world's largest banks solve their biggest growth challenges" with no name or link, and it is not in the Portfolio menu. There is no page for Growth & Transformation, and the Contact menu has only Offices and Press.Source

This quarter 10

The core plays for the next three months.

  • 07

    The new paid search strategist is asked to test and scale "emerging ad platforms and surfaces", alongside Google Search and Microsoft Ads. Travel and card questions are moving into AI answers.

    High impactMedium effort First result in 1 quarter Paid Search Strategist

    First action

    List the ad surfaces available to TPG today.

    How to measure it

    New-surface share of paid conversions

    Now
    –
    Target
    10%
    By
    2 quarters

    Steps

    1. 1

      List surfaces

      Available now.

      Paid Search Strategist, The Points Guy 1 week

    2. 2

      Set budget

      Fixed test share.

      Paid Search Strategist, The Points Guy 1 week

    3. 3

      Tracking

      Conversion uploads.

      Paid Search Strategist, The Points Guy 2 weeks

    4. 4

      Run tests

      Two surfaces.

      Paid Search Strategist, The Points Guy 1 quarter

    5. 5

      Compare

      Against classic search.

      Paid Search Strategist, The Points Guy monthly

    6. 6

      Scale

      Winners.

      Paid Search Strategist, The Points Guy quarterly

    First result
    1 quarter
    Cost
    Test media budget
    Owner
    Paid Search Strategist, The Points Guy

    Smallest test

    Run one AI answer placement test.

    Why it works

    Reserve a fixed share of search budget for new surfaces (AI answer placements in search, assistant ads as they open), with conversion uploads and holdouts, and report cost per approved card application against classic search.

    Early tests on new surfaces are cheaper and build know-how before competitors arrive.

    Risks and how to handle them

    • Weak measurement

      Use holdouts and server-side conversions.

    Evidence

    • HiringThe Points Guy: a Paid Search Strategist (Google Search and Microsoft Ads, "testing and scaling emerging ad platforms and surfaces", $100,000-$120,000), a Paid Social Strategist (Meta, "data-restricted pipelines"), a Senior Manager, Lifecycle & Email Marketing (journeys including "points/loyalty program engagement" and win-back) and a Social Media Partnerships Manager (branded campaigns on Instagram, TikTok and YouTube Shorts).Source
    • Competitor researchCompetitors' own homepages: NerdWallet ("makes it easy to find the right financial product for you"), Upgraded Points ("Maximize Your Points, Miles & Travel Experience"), Ziff Davis ("a vertically focused digital media and internet company") and People Inc. (formerly Dotdash Meredith) compete for the same audiences, advertisers and growth talent.Source
  • 08

    TPG's lifecycle role includes "points/loyalty program engagement" journeys for a points-obsessed audience. The moments that matter to readers are when a bonus is earned, an annual fee is due or points are about to expire.

    High impactMedium effort First result in 2 quarters Senior Manager

    First action

    Survey subscribers on what they would save.

    How to measure it

    Monthly engaged subscribers

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Survey

      Saved cards interest.

      Senior Manager, Lifecycle & Email Marketing, The Points Guy 2 weeks

    2. 2

      Build profile

      Cards and programs.

      Product Manager, TPG 1 month

    3. 3

      Journeys

      Bonus, fee, expiry.

      Senior Manager, Lifecycle & Email Marketing, The Points Guy 1 month

    4. 4

      Content

      Advice modules.

      Editorial 1 month

    5. 5

      Compliance

      Offer rules.

      Compliance 2 weeks

    6. 6

      Measure

      Engagement and revenue.

      Senior Manager, Lifecycle & Email Marketing, The Points Guy monthly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Senior Manager, Lifecycle & Email Marketing, The Points Guy

    Smallest test

    Run the annual-fee email for one card.

    Why it works

    Let subscribers save their cards and programs, then trigger journeys at those moments with TPG advice (keep, downgrade, transfer, redeem) and relevant offers.

    Timely, personal advice is why readers trust TPG, and it drives repeat visits and card decisions.

    Risks and how to handle them

    • Privacy concerns

      Store only what users choose to save.

    Evidence

    • HiringThe Points Guy: a Paid Search Strategist (Google Search and Microsoft Ads, "testing and scaling emerging ad platforms and surfaces", $100,000-$120,000), a Paid Social Strategist (Meta, "data-restricted pipelines"), a Senior Manager, Lifecycle & Email Marketing (journeys including "points/loyalty program engagement" and win-back) and a Social Media Partnerships Manager (branded campaigns on Instagram, TikTok and YouTube Shorts).Source
    • Your websitePortfolio pages, e.g. The Points Guy: history ("joined Red Ventures in 2017 as part of the Bankrate acquisition"), leadership and "nearly 2M travelers" following on social, but links only to the general careers pages, not that business's open roles. Job posts link back with "Curious how The Points Guy fits into Red Ventures? Click here".Source
  • 09

    Bankrate calls paid social its "biggest growth bet", with Meta and TikTok recently launched and creative testing including UGC and creator-led content. Bankrate also publishes rate data used by the Federal Reserve's FRED.

    High impactMedium effort First result in 1 quarter Director of Paid Social

    First action

    Pick five rate facts for first briefs.

    How to measure it

    Paid social CPL

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Pick data

      Weekly rate facts.

      Bankrate Editorial weekly

    2. 2

      Brief creators

      Five creators.

      Director of Paid Social, Bankrate 2 weeks

    3. 3

      Test hooks

      Meta and TikTok.

      Director of Paid Social, Bankrate weekly

    4. 4

      Landing

      Calculators.

      Product Manager, Bankrate 2 weeks

    5. 5

      Signal

      Conversion passback.

      Director of Paid Social, Bankrate 2 weeks

    6. 6

      Scale

      Winners.

      Director of Paid Social, Bankrate monthly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    Director of Paid Social, Bankrate

    Smallest test

    Run three creator videos.

    Why it works

    Brief creators with one weekly data point (savings or mortgage rate moves), test hooks, and send viewers to calculators that capture intent.

    Data-backed creator content is credible on social and matches Bankrate's trust position.

    Risks and how to handle them

    • Financial promotion rules

      Compliance review of every script.

    Evidence

    • HiringBankrate: a Director of Paid Social ("Paid social is our biggest growth bet"; "Meta and TikTok recently launched"; creative testing "including UGC and creator-led content") and a Senior Partnerships Manager for affiliate and publisher partners across Credit Cards, Home Lending and Deposits, a "direct lever" on "growing Home Lending and scaling private marketplaces through partner monetization".Source
    • Your websiteContent: 96 blog posts, the newest in the sitemap dated August 5, 2025; 9 podcast episodes, the newest February 2026; 94 press pages, the newest June 30, 2026 ("87% of American Borrowers Are Overpaying for Their Mortgages, Costing Households $65B Annually"; Bankrate historical rate data "now available through" the Federal Reserve's FRED).Source
  • 10

    Allconnect reaches 30M+ movers a year, and the new Director of Digital Growth should find growth across partnerships and monetization. Movers also need mortgages, refinancing, insurance and savings, which Bankrate and Sage Home Loans serve.

    High impactMedium effort First result in 2 quarters Director of Digital Growth

    First action

    Size movers who are buying a home.

    How to measure it

    Revenue per mover

    Now
    –
    Target
    +10%
    By
    3 quarters

    Steps

    1. 1

      Size segments

      Buyers and renters.

      Director of Digital Growth, Allconnect 2 weeks

    2. 2

      Design checklist

      Opt-in steps.

      Director of Digital Growth, Allconnect 1 month

    3. 3

      Partner terms

      Internal transfer pricing.

      Finance 1 month

    4. 4

      Compliance

      Lending rules.

      Compliance 1 month

    5. 5

      Launch

      One category.

      Director of Digital Growth, Allconnect 1 quarter

    6. 6

      Measure

      Revenue per mover.

      Director of Digital Growth, Allconnect monthly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Director of Digital Growth, Allconnect

    Smallest test

    Add a Bankrate mortgage link to the mover checklist.

    Why it works

    Add an opt-in "moving checklist" that includes Bankrate tools (mortgage rates, home insurance, high-yield savings for the deposit) and Sage Home Loans, and measure revenue per mover.

    Cross-portfolio offers raise revenue per customer using traffic Red Ventures already has.

    Risks and how to handle them

    • Regulatory limits on referrals

      Keep disclosures clear and legal review first.

    Evidence

    • HiringDirector of Digital Growth, Allconnect (posted October 6, 2026): the Allconnect Mover Platform "connects 30M+ movers" to Internet, Energy, Security, Insurance and more; the role owns a category's P&L and "Fortune 500 partner relationships" and should find "new growth opportunities across partnerships, customer experiences, distribution, and monetization".Source
    • Your websiteHomepage: title "Red Ventures | Explore Career Opportunities Today"; heading "We're in the business of growing businesses."; "seven U.S. businesses, a joint venture in healthcare, and strategic investments in Europe"; Bankrate helps "over 100 million people a year". The portfolio list includes "A client services business that helps some of the world's largest banks solve their biggest growth challenges" with no name or link, and it is not in the Portfolio menu. There is no page for Growth & Transformation, and the Contact menu has only Offices and Press.Source
    • HiringBankrate: a Director of Paid Social ("Paid social is our biggest growth bet"; "Meta and TikTok recently launched"; creative testing "including UGC and creator-led content") and a Senior Partnerships Manager for affiliate and publisher partners across Credit Cards, Home Lending and Deposits, a "direct lever" on "growing Home Lending and scaling private marketplaces through partner monetization".Source
  • 11

    Bankrate's partnerships lead owns affiliate and publisher partners and wants to scale private marketplaces through partner monetization.

    High impactMedium effort First result in 2 quarters Senior Partnerships Manager

    First action

    Pick three partners for a pilot.

    How to measure it

    Leads from embedded widgets

    Now
    –
    Target
    +25%
    By
    3 quarters

    Steps

    1. 1

      Design widget

      Rates and calculator.

      Product Manager, Bankrate 1 month

    2. 2

      Terms

      Revenue share.

      Senior Partnerships Manager, Bankrate 2 weeks

    3. 3

      Pilot

      Three partners.

      Senior Partnerships Manager, Bankrate 1 quarter

    4. 4

      Self-serve

      Signup.

      Product Manager, Bankrate 1 quarter

    5. 5

      QBRs

      Partner reviews.

      Senior Partnerships Manager, Bankrate quarterly

    6. 6

      Measure

      Leads and revenue.

      Senior Partnerships Manager, Bankrate monthly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Senior Partnerships Manager, Bankrate

    Smallest test

    Embed the widget on one partner site.

    Why it works

    Offer publishers a branded rate table and calculator they can embed, with revenue share on leads, and a self-serve signup for smaller sites.

    Widgets extend Bankrate's reach without new content and make partners easy to onboard.

    Risks and how to handle them

    • Brand misuse

      Approve each partner.

    Evidence

    • HiringBankrate: a Director of Paid Social ("Paid social is our biggest growth bet"; "Meta and TikTok recently launched"; creative testing "including UGC and creator-led content") and a Senior Partnerships Manager for affiliate and publisher partners across Credit Cards, Home Lending and Deposits, a "direct lever" on "growing Home Lending and scaling private marketplaces through partner monetization".Source
    • Your websiteContent: 96 blog posts, the newest in the sitemap dated August 5, 2025; 9 podcast episodes, the newest February 2026; 94 press pages, the newest June 30, 2026 ("87% of American Borrowers Are Overpaying for Their Mortgages, Costing Households $65B Annually"; Bankrate historical rate data "now available through" the Federal Reserve's FRED).Source
  • 12

    RVGT promises growth that is "measured, defended, scaled", with attribution frameworks, but the site shows no case studies.

    High impactMedium effort First result in 1 quarter Senior Director

    First action

    Ask two clients for permission.

    How to measure it

    Case-study-sourced meetings

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick stories

      Three industries.

      Vice President, Growth & Transformation 2 weeks

    2. 2

      Permissions

      Client approval.

      Vice President, Growth & Transformation 1 month

    3. 3

      Write

      Outcomes and method.

      Senior Director, Customer Experience 1 month

    4. 4

      Design

      Pages and PDF.

      Web Manager, Corporate Site 2 weeks

    5. 5

      Publish

      RVGT page.

      Web Manager, Corporate Site 1 week

    6. 6

      Use

      Sales and events.

      Vice President, Growth & Transformation ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Director, Customer Experience

    Smallest test

    Publish one anonymized story.

    Why it works

    Write three case studies by industry (telecom, energy, cards) with measured outcomes, anonymized where clients require it, and use them in the inquiry path and sales decks.

    Executives buy on proof; numbers from peers shorten sales cycles.

    Risks and how to handle them

    • Clients decline

      Use anonymized ranges.

    Evidence

    • Your websiteRV Home Client Services page: "Growth as an operating system", "proprietary attribution frameworks and AI-driven decisioning systems", and its leadership; the only contact is the press email, with no partner inquiry form or case studies.Source
    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source
  • 13

    The blog's newest post is from August 2025, while RVGT is building an enterprise AI agent platform with "governance by default". Prospective partners and senior hires look for that thinking.

    Medium impactMedium effort First result in 1 quarter Director of AI Product Manage…

    First action

    Plan the first four posts.

    How to measure it

    Post-sourced inquiries and applications

    Now
    –
    Target
    20 a month
    By
    2 quarters

    Steps

    1. 1

      Plan topics

      Four posts.

      Director of AI Product Management, Platform 1 week

    2. 2

      Write

      Two a month.

      Director of AI Product Management, Platform monthly

    3. 3

      Edit

      Comms review.

      Head of Communications monthly

    4. 4

      Publish

      Blog and LinkedIn.

      Web Manager, Corporate Site monthly

    5. 5

      Link

      To RVGT page and jobs.

      Web Manager, Corporate Site monthly

    6. 6

      Measure

      Inquiries and applications.

      Employer Brand Manager monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Director of AI Product Management, Platform

    Smallest test

    Publish one post this month.

    Why it works

    Publish two posts a month from RVGT leaders on agent governance, attribution and growth systems, plus portfolio stories; share on LinkedIn.

    Fresh expertise builds credibility with partners and candidates and gives AI assistants something to cite.

    Risks and how to handle them

    • Leaders lack time

      Interview them and ghostwrite.

    Evidence

    • Your websiteContent: 96 blog posts, the newest in the sitemap dated August 5, 2025; 9 podcast episodes, the newest February 2026; 94 press pages, the newest June 30, 2026 ("87% of American Borrowers Are Overpaying for Their Mortgages, Costing Households $65B Annually"; Bankrate historical rate data "now available through" the Federal Reserve's FRED).Source
    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source
  • 14

    The new VP of Distribution must diversify revenue "as the traffic environment keeps shifting". Education referrals depend heavily on search, which AI answers are changing.

    High impactHigh effort First result in 2 quarters Vice President

    First action

    List ten non-search partners.

    How to measure it

    Non-search lead share

    Now
    –
    Target
    30%
    By
    3 quarters

    Steps

    1. 1

      List partners

      Ten candidates.

      Vice President, Distribution Platform, EDU 2 weeks

    2. 2

      Deal terms

      Structures.

      Vice President, Distribution Platform, EDU 1 month

    3. 3

      Sign three

      Pilots.

      Vice President, Distribution Platform, EDU 1 quarter

    4. 4

      Quality

      Lead standards.

      Vice President, Distribution Platform, EDU 1 month

    5. 5

      Measure

      Leads and margin.

      Vice President, Distribution Platform, EDU monthly

    6. 6

      Expand

      Winners.

      Vice President, Distribution Platform, EDU quarterly

    First result
    2 quarters
    Cost
    Partnership costs
    Owner
    Vice President, Distribution Platform, EDU

    Smallest test

    Sign one employer program.

    Why it works

    Build partner channels outside search: employer upskilling programs, community organizations, newsletters and AI assistant integrations, with shared lead quality standards.

    Owning several channels protects revenue from changes in any one.

    Risks and how to handle them

    • Lower volume at first

      Run alongside search.

    Evidence

    • HiringRV EDU: a Vice President, Distribution Platform (San Juan, posted October 13, 2026) to build a deal pipeline that "diversifies revenue as the traffic environment keeps shifting"; plus 2027 Launch Program campus roles in Charlotte and San Juan.Source
    • Competitor researchCompetitors' own homepages: NerdWallet ("makes it easy to find the right financial product for you"), Upgraded Points ("Maximize Your Points, Miles & Travel Experience"), Ziff Davis ("a vertically focused digital media and internet company") and People Inc. (formerly Dotdash Meredith) compete for the same audiences, advertisers and growth talent.Source
  • 15

    Bankrate data is on FRED and its mortgage findings made the latest press release. Together, Bankrate, Allconnect, TPG and EDU see how Americans choose rates, providers, travel and education.

    High impactMedium effort First result in 2 quarters Head of Communications

    First action

    Pick one metric from each brand.

    How to measure it

    Press pickups

    Now
    –
    Target
    25 per report
    By
    2 quarters

    Steps

    1. 1

      Pick metrics

      One per brand.

      Head of Communications 2 weeks

    2. 2

      Privacy review

      Aggregates only.

      Legal 2 weeks

    3. 3

      Analyse

      Data teams.

      Data Science Lead 1 month

    4. 4

      Write

      Report and page.

      Head of Communications 2 weeks

    5. 5

      Launch

      Press outreach.

      Head of Communications 1 week

    6. 6

      Repeat

      Quarterly.

      Head of Communications quarterly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Head of Communications

    Smallest test

    Publish one chart from two brands.

    Why it works

    Publish a quarterly report combining aggregated signals from each brand (rate shopping, moves, travel redemptions, education interest), with press outreach and a public page.

    One recurring dataset earns press for the parent brand, which helps partnerships and hiring.

    Risks and how to handle them

    • Brands prefer their own press

      Credit each brand in the report.

    Evidence

    • Your websiteContent: 96 blog posts, the newest in the sitemap dated August 5, 2025; 9 podcast episodes, the newest February 2026; 94 press pages, the newest June 30, 2026 ("87% of American Borrowers Are Overpaying for Their Mortgages, Costing Households $65B Annually"; Bankrate historical rate data "now available through" the Federal Reserve's FRED).Source
    • Your websiteHomepage: title "Red Ventures | Explore Career Opportunities Today"; heading "We're in the business of growing businesses."; "seven U.S. businesses, a joint venture in healthcare, and strategic investments in Europe"; Bankrate helps "over 100 million people a year". The portfolio list includes "A client services business that helps some of the world's largest banks solve their biggest growth challenges" with no name or link, and it is not in the Portfolio menu. There is no page for Growth & Transformation, and the Contact menu has only Offices and Press.Source
    • HiringDirector of Digital Growth, Allconnect (posted October 6, 2026): the Allconnect Mover Platform "connects 30M+ movers" to Internet, Energy, Security, Insurance and more; the role owns a category's P&L and "Fortune 500 partner relationships" and should find "new growth opportunities across partnerships, customer experiences, distribution, and monetization".Source
  • 16

    Red Ventures runs an alumni network with portfolio updates and alumni-only events. Former RVers are founders and operators who know the culture and may hire RVGT.

    Medium impactLow effort First result in 1 quarter Head of Talent Acquisition

    First action

    Send the first roles digest.

    How to measure it

    Alumni-referred hires

    Now
    –
    Target
    10 a year
    By
    3 quarters

    Steps

    1. 1

      Roles digest

      Monthly.

      Head of Talent Acquisition monthly

    2. 2

      Bonus

      Referral terms.

      Head of Talent Acquisition 2 weeks

    3. 3

      Events

      RVGT briefing.

      Vice President, Growth & Transformation quarterly

    4. 4

      Track

      Referrals.

      Head of Talent Acquisition monthly

    5. 5

      Stories

      Alumni successes.

      Employer Brand Manager quarterly

    6. 6

      Review

      Results.

      Head of Talent Acquisition quarterly

    First result
    1 quarter
    Cost
    Referral bonuses
    Owner
    Head of Talent Acquisition

    Smallest test

    Email alumni the TPG roles.

    Why it works

    Send alumni the open roles by business each month with a referral bonus, and invite alumni leaders to RVGT briefings.

    Referrals from alumni are pre-screened for fit, and alumni executives are warm partner leads.

    Risks and how to handle them

    • Low engagement

      Keep emails short and relevant.

    Evidence

    • Your websiteCareers overview: RVers "see promotions and pay increases faster than 80% of the largest companies in the U.S." (Harvard Business School and Burning Glass Institute data), a Forbes 2026 Best-In-State Employer award, a perfect 100 on the HRC Corporate Equality Index and a hybrid schedule with "Winter Week". An RV Alumni Network page offers "portfolio updates, RedTalks invites, and alumni-only events".Source
    • Hiring60 open roles on the Red Ventures board: Bankrate 15, The Points Guy 12, Allconnect 4, Home 4, Growth & Transformation 3 and more, mostly in Charlotte, New York and San Juan.Source
    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    RVGT describes a Growth Operating System and an enterprise AI agent platform with governance by default, sold through embedded partnerships. Prospects need an easy first step.

    High impactHigh effort First result in 4 quarters Vice President

    First action

    Define the diagnostic scope.

    How to measure it

    Diagnostics

    Now
    –
    Target
    8 a year
    By
    4 quarters

    Steps

    1. 1

      Scope

      Deliverables.

      Vice President, Growth & Transformation 1 month

    2. 2

      Price

      Fixed fee.

      Vice President, Growth & Transformation 2 weeks

    3. 3

      Tools

      Benchmarks.

      Director of AI Product Management, Platform 1 quarter

    4. 4

      Pilot

      Two prospects.

      Vice President, Growth & Transformation 1 quarter

    5. 5

      Convert

      To partnerships.

      Vice President, Growth & Transformation 2 quarters

    6. 6

      Refine

      Each quarter.

      Vice President, Growth & Transformation quarterly

    First result
    4 quarters
    Cost
    Staff time
    Owner
    Vice President, Growth & Transformation

    Smallest test

    Run one diagnostic for a current prospect.

    Why it works

    Offer a fixed-scope growth diagnostic for prospective partners (attribution audit, funnel benchmarks against RV data, agent opportunities) that leads to a full partnership.

    A defined first step makes a complex service easier to buy.

    Risks and how to handle them

    • Gives away too much

      Keep implementation separate.

    Evidence

    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source
    • Your websiteRV Home Client Services page: "Growth as an operating system", "proprietary attribution frameworks and AI-driven decisioning systems", and its leadership; the only contact is the press email, with no partner inquiry form or case studies.Source
  • 18

    TPG's paid strategists work with "data-restricted pipelines", Bankrate owns "signal passback", and RVGT builds a shared platform. Each brand rebuilds the same signal plumbing.

    High impactHigh effort First result in 4 quarters Director of AI Product Manage…

    First action

    Compare event match quality across brands.

    How to measure it

    Portfolio CPA

    Now
    –
    Target
    -10%
    By
    4 quarters

    Steps

    1. 1

      Audit

      Signal quality by brand.

      Director of AI Product Management, Platform 1 month

    2. 2

      Design

      Shared service.

      Director of AI Product Management, Platform 1 quarter

    3. 3

      Privacy

      Consent and compliance.

      Legal 1 month

    4. 4

      Pilot

      TPG and Bankrate.

      Group AI Product Manager, Growth 1 quarter

    5. 5

      Roll out

      All brands.

      Director of AI Product Management, Platform 2 quarters

    6. 6

      Measure

      CPA.

      Director of Paid Social, Bankrate monthly

    First result
    4 quarters
    Cost
    Engineering time
    Owner
    Director of AI Product Management, Platform

    Smallest test

    Pilot server-side conversions at TPG.

    Why it works

    Build one consented conversion-signal service (server-side events, offline approvals, match quality monitoring) used by every brand and by RVGT clients.

    Better signal lowers acquisition cost on Meta, Google and TikTok across all brands at once.

    Risks and how to handle them

    • Brand data rules differ

      Keep data separated by brand with shared tooling.

    Evidence

    • HiringThe Points Guy: a Paid Search Strategist (Google Search and Microsoft Ads, "testing and scaling emerging ad platforms and surfaces", $100,000-$120,000), a Paid Social Strategist (Meta, "data-restricted pipelines"), a Senior Manager, Lifecycle & Email Marketing (journeys including "points/loyalty program engagement" and win-back) and a Social Media Partnerships Manager (branded campaigns on Instagram, TikTok and YouTube Shorts).Source
    • HiringBankrate: a Director of Paid Social ("Paid social is our biggest growth bet"; "Meta and TikTok recently launched"; creative testing "including UGC and creator-led content") and a Senior Partnerships Manager for affiliate and publisher partners across Credit Cards, Home Lending and Deposits, a "direct lever" on "growing Home Lending and scaling private marketplaces through partner monetization".Source
    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source
  • 19

    Red Ventures' brands depend on search, which AI answers are changing, and the EDU VP is hired because the traffic environment is shifting. Bankrate's data is already trusted enough for FRED.

    High impactHigh effort First result in 3 quarters Senior AI Product Manager

    First action

    Check citations for 50 rate questions.

    How to measure it

    Cited share of questions

    Now
    –
    Target
    50%
    By
    3 quarters

    Steps

    1. 1

      Baseline

      50 questions.

      Senior AI Product Manager, Bankrate 1 week

    2. 2

      Structure data

      Tables and feeds.

      Bankrate Engineering 1 quarter

    3. 3

      Methods

      Dated pages.

      Bankrate Editorial 1 month

    4. 4

      Monitor

      Weekly.

      Senior AI Product Manager, Bankrate weekly

    5. 5

      Licensing

      Talks.

      Senior Partnerships Manager, Bankrate 2 quarters

    6. 6

      Extend

      TPG.

      Product Manager, TPG 2 quarters

    First result
    3 quarters
    Cost
    Product time
    Owner
    Senior AI Product Manager, Bankrate

    Smallest test

    Structure one rate table.

    Why it works

    Publish clean, structured rate and points data (feeds, tables, dated methods), monitor citations in AI assistants for top questions, and explore licensing deals with assistant providers.

    Being the cited source keeps brand visibility and opens a data licensing line.

    Risks and how to handle them

    • Assistants change how they cite

      Track and adapt monthly.

    Evidence

    • Your websiteContent: 96 blog posts, the newest in the sitemap dated August 5, 2025; 9 podcast episodes, the newest February 2026; 94 press pages, the newest June 30, 2026 ("87% of American Borrowers Are Overpaying for Their Mortgages, Costing Households $65B Annually"; Bankrate historical rate data "now available through" the Federal Reserve's FRED).Source
    • HiringRV EDU: a Vice President, Distribution Platform (San Juan, posted October 13, 2026) to build a deal pipeline that "diversifies revenue as the traffic environment keeps shifting"; plus 2027 Launch Program campus roles in Charlotte and San Juan.Source
    • Competitor researchCompetitors' own homepages: NerdWallet ("makes it easy to find the right financial product for you"), Upgraded Points ("Maximize Your Points, Miles & Travel Experience"), Ziff Davis ("a vertically focused digital media and internet company") and People Inc. (formerly Dotdash Meredith) compete for the same audiences, advertisers and growth talent.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    The corporate site loads scripts from several outside hosts, including a retired code CDN that now only redirects and an old icon library. For a company selling governed AI platforms to large institutions, the corporate site should be tidy.

    Medium impactLow effort First result in 1 month Web Manager

    First action

    List every outside host the homepage loads.

    How to measure it

    Third-party hosts

    Now
    –
    Target
    -50%
    By
    1 month

    Steps

    1. 1

      Inventory

      All hosts.

      Web Manager, Corporate Site 1 day

    2. 2

      Name owners

      Each tool.

      Web Manager, Corporate Site 2 days

    3. 3

      Remove unused

      Scripts and styles.

      Web Manager, Corporate Site 2 days

    4. 4

      Replace retired CDN

      Self-host files.

      Web Manager, Corporate Site 1 day

    5. 5

      Re-test

      Page speed after changes.

      Web Manager, Corporate Site 1 day

    6. 6

      Review

      Quarterly.

      Web Manager, Corporate Site quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Web Manager, Corporate Site

    Smallest test

    Replace the retired CDN files this week.

    Why it works

    List every outside script and stylesheet, remove what is unused, self-host or replace the retired CDN files, and name an owner for each remaining tool.

    Fewer outside scripts mean fewer things that can break or change without notice, and a faster page.

    Risks and how to handle them

    • Breaking features

      Test the lightbox and plugins after changes.

    Evidence

    • Your websiteredventures.com runs on Squarespace and loads scripts from several outside hosts, including a retired code CDN that now only redirects elsewhere and an old icon library.Source
    • HiringRed Ventures Growth & Transformation (RVGT) is hiring a Director of AI Product Management, Growth, a Group AI Product Manager, Growth, a Director of AI Product Management, Platform (posted October 5, 2026), a Senior Director, Customer Experience and a Vice President. The posts describe a "Growth Operating System" of "reusable workflows, agents, context layers, and governance", an "enterprise AI agent platform" used "inside some of the largest institutions in the country", and say: "Red Ventures partners with Fortune 500 companies ... We don't advise and hand off. We build and own."Source
    • Google PageSpeedHomepage: real visitors (Chrome UX Report) see a layout shift of 0.31 at the 75th percentile, in Google's "poor" band (good is 0.1 or less), while loading (LCP 1.8s, 17% faster than before) and responsiveness (INP 86 ms) pass. Lab mobile test: performance 43 and LCP 15.6s on the heading; accessibility flags "Links do not have a discernible name" and SEO "Links do not have descriptive text".Source
  • 21

    The podcast's newest episode is from February 2026, and the careers page sells fast growth and learning. Portfolio leaders are the best proof.

    Medium impactLow effort First result in 1 quarter Employer Brand Manager

    First action

    Book the first guest.

    How to measure it

    Podcast-sourced applications

    Now
    –
    Target
    50 a quarter
    By
    2 quarters

    Steps

    1. 1

      Book guests

      Portfolio leaders.

      Employer Brand Manager 2 weeks

    2. 2

      Record

      Monthly.

      Employer Brand Manager monthly

    3. 3

      Clips

      Social.

      Employer Brand Manager monthly

    4. 4

      Link jobs

      By business.

      Web Manager, Corporate Site monthly

    5. 5

      Track

      Applications.

      Head of Talent Acquisition monthly

    6. 6

      Review

      After three episodes.

      Employer Brand Manager 1 quarter

    First result
    1 quarter
    Cost
    Production costs
    Owner
    Employer Brand Manager

    Smallest test

    Record one episode.

    Why it works

    Record a monthly episode with a portfolio CEO or growth leader on a real problem, cut clips for LinkedIn and Instagram, and link each to that business's open roles.

    Candidates choose employers by people; clips reach them where they look.

    Risks and how to handle them

    • Low listens

      Focus on clips.

    Evidence

    • Your websiteContent: 96 blog posts, the newest in the sitemap dated August 5, 2025; 9 podcast episodes, the newest February 2026; 94 press pages, the newest June 30, 2026 ("87% of American Borrowers Are Overpaying for Their Mortgages, Costing Households $65B Annually"; Bankrate historical rate data "now available through" the Federal Reserve's FRED).Source
    • Your websiteCareers overview: RVers "see promotions and pay increases faster than 80% of the largest companies in the U.S." (Harvard Business School and Burning Glass Institute data), a Forbes 2026 Best-In-State Employer award, a perfect 100 on the HRC Corporate Equality Index and a hybrid schedule with "Winter Week". An RV Alumni Network page offers "portfolio updates, RedTalks invites, and alumni-only events".Source
    • Your websitePortfolio pages, e.g. The Points Guy: history ("joined Red Ventures in 2017 as part of the Bankrate acquisition"), leadership and "nearly 2M travelers" following on social, but links only to the general careers pages, not that business's open roles. Job posts link back with "Curious how The Points Guy fits into Red Ventures? Click here".Source

03

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  • Conduit Health growth strategyA platform that gets insurance-covered home medical equipment and supplies (incontinence, mobility, home safety, diabetes) to patients'…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Red Ventures did not commission, review or endorse it, and Programmable is not affiliated with Red Ventures. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Red Ventures runs its business.

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30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Indexable job pages, an RVGT front door, homepage stability, roles on portfolio pages, a clearer title and link names.

  2. Days 31 to 6012 ideas

    New search surfaces, points journeys, Bankrate creators, movers to Bankrate, publisher widgets, case studies, the blog, EDU distribution, a portfolio data report and alumni; the script audit and podcast.

  3. Days 61 to 903 ideas

    Commit to the growth diagnostic, shared conversion signal and AI citations.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value trusted comparisons and rates. The most cited problem: complex financial and travel decisions.

  • Expert points and miles advice (TPG)
  • Fragmented growth vendors for large companies
  • In their words: “compare rates”

Market

Competitive landscape

4 competitors compared: NerdWallet, Ziff Davis, People Inc. (formerly Dotdash Meredith) and Upgraded Points.

  • Gap to exploit: Embedded growth partners that own outcomes
  • NerdWallet: Narrower portfolio
  • Ziff Davis: Less client services

Hiring signals

Red Ventures is staffing growth in every business: paid search, paid social, lifecycle and branded social at The Points Guy (ideas 1, 7, 8), a Director of Digital Growth at Allconnect (idea 10), a Director of Paid…

  • Paid Search Strategist | The Points Guy: Emerging ad platforms and surfaces. Ideas 1, 7.
  • Paid Social Strategist | The Points Guy: Meta in data-restricted pipelines. Idea 18.
  • Senior Manager, Lifecycle & Email Marketing | The Points Guy: Points and loyalty journeys. Idea 8.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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