RemotePeople growth playbook

Add 中文 to the language switcher, pointing to the matching remotepeople.cn page; add reciprocal hreflang (zh-Hans) and self-canonicals on both sites so search engines pair them; have a native speaker review the .cn menu, buttons and top 20 pages (starting with RPO, Legal and the proposal button); and give the China SDR a Chinese proposal landing page to use in outreach.

Chinese buyers who arrive on the English site can find the Chinese one, the Chinese pages get indexed as the Chinese version, and the first impression for a new market looks native rather than machine-translated, which matters for a company selling compliance.

[ ] 中文 in the remotepeople.com language switcher
[ ] hreflang zh-Hans on .com pages, en/fr/nl on .cn pages
[ ] Self-canonicals on both sites
[ ] RPO, Legal and proposal button translated naturally
[ ] Native review of the top 20 .cn pages
[ ] Chinese proposal landing page for SDR outreach
[ ] Baidu and Google Search Console set up
[ ] Proposal tracking by language

• Two sites drift apart

  Make the .cn review part of every .com page update.

• Search engines differ in China

  Register the site with Baidu as well as Google.

• HiringA China build-out: a Sales Development Representative (China) to reach "new companies in the Chinese market, which Remote People has not previously engaged with", with campaigns "tailored to the Chinese market" and a "Native Mandarin Chinese speaker" requirement; a Customer Success Manager (China, posted October 18); a Revenue Operations Manager (China); a Global Workforce Compliance Advisor (Shanghai); and a Headhunting Services Manager (APAC) to "support Chinese companies expanding into other Asian and international markets", fluent in Mandarin.Source
• Your websiteremotepeople.com's language switcher and hreflang tags list only English, French (/fr/) and Dutch (/nl/, launched July 23, 2026). The homepage has no link to remotepeople.cn, the company's Chinese-language site (lang zh-Hans), and remotepeople.cn carries no hreflang or canonical tags pointing back (checked twice on October 22, 2026).Source
• Your websiteremotepeople.cn: the Chinese menu renders the RPO service as "恢复点目标" (the IT backup term "recovery point objective"), the Legal industry as "合法的" ("lawful"), and leaves the "GET A PROPOSAL" button in English. Its sitemap has 453 URLs (392 country pages, about 16 solution pages and a few case studies) and no blog, glossary, calculators or provider comparisons, against 3,065 URLs on remotepeople.com.Source
• Your websiteCustomer stories: 24 in English. Several are about entering China (Silversea, Baron Philippe de Rothschild, Confrérie des Domaines, ORBCOMM's first hire in China); others cover Australia (IVC), Europe and multi-country growth (Corpay "scaled to 40 countries", Wirex, SourceReady "without a single local entity").Source

Change the joinhorizons.com rule to a path-preserving redirect (joinhorizons.com/<path> to remotepeople.com/<path>), map any paths that changed to their closest new page, and keep the redirect for years. Then check Search Console for the old domain's top linked pages and confirm each lands on its match.

One server rule can recover rankings for thousands of country and glossary pages that compete for high-intent searches like "employer of record France".

• Some old paths no longer exist

  Send them to the closest current page, not the homepage.

• Redirect checkThe old domain joinhorizons.com 301-redirects every deep URL we tested (/countries/france/employer-of-record/, /blog/what-is-an-employer-of-record/, /glossary/employer-of-record/) to the remotepeople.com homepage, although the same paths exist on remotepeople.com.Source
• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source

Show both on the homepage ("EOR Global from $499; EOR Select from $199 in selected countries"), link to a short list of Select countries and salary bands, and add a two-question checker (country, salary) that tells the buyer which plan applies before the proposal form.

Clear prices build trust in a market where buyers compare Deel, Remote and Oyster side by side, and a qualified expectation lifts proposal-to-close rates.

• Fewer clicks from a higher headline price

  Lead with Select where it applies; qualified clicks close better.

• Your websitePricing page: "EOR Global... From $499 /mo per employee"; "EOR Select" from $199 "for selected countries and qualifying employee salary ranges"; Recruit + EOR at "2% of annual salary per month" for 12 months; Global Recruitment 20% and Executive Search 25% of annual salary; Contractor of Record from $199; US PEO from $99. The homepage and its search description say "EOR from $199/mo" and "Contracts, payroll and benefits from $199/mo per employee" without the Select conditions.Source
• Competitor researchRivals' own homepages: Deel, "Hire, pay, and manage teams in 150+ countries"; Remote, "The intelligent infrastructure for global employment"; Oyster, "Hire, pay, and manage teams globally" in "+180 Countries". Remote's name is close to RemotePeople's, and RemotePeople itself publishes pages such as "remote-eor-review" and "multiplier-vs-remote".See the research Source
• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source

Serve the hero text with the page HTML (no script-built or animated headline), preload the one font it uses, defer the tag manager, session recording and chat scripts until after load, and cut images below the fold to modern formats with lazy loading. Re-test with PageSpeed and watch the field data for four weeks.

A headline that appears at once lowers bounce on paid and social traffic and supports rankings on the most competitive EOR terms.

• Marketing tags lose data

  Load them after first paint rather than removing them.

• Google PageSpeed / Chrome UX ReportHomepage, real Chrome visitors: 75th percentile LCP about 3.5-4.0 s (the "good" threshold is 2.5 s) and about 21% slower than before; INP 293 ms (needs improvement). Lab mobile test: performance 53, LCP 7.0 s, a 3.8 MB page; the LCP element is the hero headline "HIRE THE TOP 1% IN 150+ COUNTRIES". SEO and best-practices scores are 100.Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source

Build one events hub: upcoming events with a "book a meeting there" form routed to the right AE, a page per event with speakers and an agenda, and a post-event page with recordings, slides and a follow-up offer. Pair it with a standard kit: target-account list, three-touch invitation, on-site scan, 48-hour follow-up.

Events become measurable pipeline instead of booth costs, and every event leaves content behind.

• Events with low buyer density

  Score events on target accounts attending before booking.

• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source
• HiringRevenue Operations Manager (posted October 13): "take the company to 10x current ARR", "Drive forecast accuracy, pipeline efficiency, and full-funnel visibility", "Manage Hubspot/powerBI architecture", "lead generation initiatives to increase outbound efficiency". An SDR (APAC) targets mid-market HR tech buyers through "email, LinkedIn, calls, and events".Source

Invite 20 volunteers (sales, onboarding, payroll, recruiters, the founders) to post twice a month, with a shared calendar, a bank of prompts (a country rule learnt this week, a customer win), light editing help and a monthly recognition. Track reach and inbound conversations.

People follow people; a distributed team posting from 30 countries is proof of the product and reaches buyers the brand page cannot.

• Compliance claims in posts

  Short review rule for legal statements.

• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source
• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• HiringRevenue Operations Manager (posted October 13): "take the company to 10x current ARR", "Drive forecast accuracy, pipeline efficiency, and full-funnel visibility", "Manage Hubspot/powerBI architecture", "lead generation initiatives to increase outbound efficiency". An SDR (APAC) targets mid-market HR tech buyers through "email, LinkedIn, calls, and events".Source

Record 60-90 second remote interviews with eight customers from the existing case studies, cut them into one video plus three clips each, embed them on the case study, the matching country page and the homepage, and use the clips in LinkedIn and SDR sequences.

Customers on camera are more believable than text, and the stories already exist.

• Customers camera-shy

  Offer audio with captions and logos.

• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source
• Your websiteCustomer stories: 24 in English. Several are about entering China (Silversea, Baron Philippe de Rothschild, Confrérie des Domaines, ORBCOMM's first hire in China); others cover Australia (IVC), Europe and multi-country growth (Corpay "scaled to 40 countries", Wirex, SourceReady "without a single local entity").Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source

Translate, with native review, the homepage, pricing, EOR, recruitment and Latin America pages plus the five most visited LATAM country guides into Spanish and Brazilian Portuguese; add them to the switcher and hreflang; and give the LATAM SDR language-matched sequences that link to them.

Outbound converts better when the landing page speaks the prospect's language, and it repeats the Dutch launch the company announced in July.

• Maintenance load

  Translate the pages that convert, not the whole site.

• HiringAmericas build-out: an SDR LATAM (posted October 1) to "Adapt messaging and outreach strategies to different countries, industries, and buyer behaviors across the region" ("Spanish or Portuguese is a plus"); a Partnership Sales Manager Americas to recruit "PEOs, payroll providers, HR Tech platforms, recruitment agencies, and consulting firms" and run "co-selling and co-marketing initiatives"; and an Onboarding Specialist Americas (posted October 15).Source
• Your websiteremotepeople.com's language switcher and hreflang tags list only English, French (/fr/) and Dutch (/nl/, launched July 23, 2026). The homepage has no link to remotepeople.cn, the company's Chinese-language site (lang zh-Hans), and remotepeople.cn carries no hreflang or canonical tags pointing back (checked twice on October 22, 2026).Source
• Your websitePress page: August 14, 2026, "RemotePeople Completes 2026 SOC 2 Type II Audit"; July 23, 2026, "RemotePeople Launches Dutch-Language Website" for Dutch and Belgian companies. The recruitment menu promises "Shortlists in 5 days. Pay on hire" and regional recruiting for APAC, Latin America ("Nearshore talent, your time zone"), Europe and the Middle East and Africa.Source

Write five Chinese-language guides for Chinese companies hiring abroad (Southeast Asia, the EU, the US, the Middle East, Latin America), each with costs, timelines and an EOR-plus-recruitment offer, and find two Chinese customers for case studies. Use them in SDR sequences and Chinese social channels.

Outbound from China needs proof that fits the outbound direction; the guides also give the Chinese site something to rank with.

• Thin proof at first

  Use anonymised examples until named stories are approved.

• HiringA China build-out: a Sales Development Representative (China) to reach "new companies in the Chinese market, which Remote People has not previously engaged with", with campaigns "tailored to the Chinese market" and a "Native Mandarin Chinese speaker" requirement; a Customer Success Manager (China, posted October 18); a Revenue Operations Manager (China); a Global Workforce Compliance Advisor (Shanghai); and a Headhunting Services Manager (APAC) to "support Chinese companies expanding into other Asian and international markets", fluent in Mandarin.Source
• Your websiteremotepeople.cn: the Chinese menu renders the RPO service as "恢复点目标" (the IT backup term "recovery point objective"), the Legal industry as "合法的" ("lawful"), and leaves the "GET A PROPOSAL" button in English. Its sitemap has 453 URLs (392 country pages, about 16 solution pages and a few case studies) and no blog, glossary, calculators or provider comparisons, against 3,065 URLs on remotepeople.com.Source
• Your websiteCustomer stories: 24 in English. Several are about entering China (Silversea, Baron Philippe de Rothschild, Confrérie des Domaines, ORBCOMM's first hire in China); others cover Australia (IVC), Europe and multi-country growth (Corpay "scaled to 40 countries", Wirex, SourceReady "without a single local entity").Source

Build a kit: a co-branded landing page template, three email templates, a one-page explainer, a joint webinar format and a referral link with tracking. Launch it with the first five partners and hold a monthly partner call.

Partners promote what is easy to send; a kit turns sign-ups into pipeline.

• Partners also resell rivals

  Faster quotes and better margins.

• HiringAmericas build-out: an SDR LATAM (posted October 1) to "Adapt messaging and outreach strategies to different countries, industries, and buyer behaviors across the region" ("Spanish or Portuguese is a plus"); a Partnership Sales Manager Americas to recruit "PEOs, payroll providers, HR Tech platforms, recruitment agencies, and consulting firms" and run "co-selling and co-marketing initiatives"; and an Onboarding Specialist Americas (posted October 15).Source
• Your websitePartner program: channel and reseller partners ("White-label options available"), referral and affiliate partners tracked "through our Partner Portal", and perks partners (insurance providers, co-working spaces, equipment vendors, benefits platforms). A separate referral program lets customers "Refer businesses and earn rewards".Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source

Add a switch box to each review and comparison page: the exit-fee offer, a switching timeline, a "how EMN changed EOR providers without missing a beat" story link and a "get a switch proposal" form. Track proposals by page.

The readers of review pages are the people most likely to switch; meeting them with the offer at that moment is the cheapest acquisition RemotePeople has.

• Review pages look biased

  Keep reviews factual and the offer clearly separate.

• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source
• Competitor researchRivals' own homepages: Deel, "Hire, pay, and manage teams in 150+ countries"; Remote, "The intelligent infrastructure for global employment"; Oyster, "Hire, pay, and manage teams globally" in "+180 Countries". Remote's name is close to RemotePeople's, and RemotePeople itself publishes pages such as "remote-eor-review" and "multiplier-vs-remote".See the research Source
• Your websiteCustomer stories: 24 in English. Several are about entering China (Silversea, Baron Philippe de Rothschild, Confrérie des Domaines, ORBCOMM's first hire in China); others cover Australia (IVC), Europe and multi-country growth (Corpay "scaled to 40 countries", Wirex, SourceReady "without a single local entity").Source

After each calculation, offer "Get this as a full proposal in 24 hours" with the inputs carried into the form, and route by region. Add a saved-estimate email for those who leave.

Calculator users are researching a specific hire; carrying their inputs removes friction at the moment of intent.

• Students and job seekers use the tools

  Ask "are you hiring?" and route others to resources.

• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source
• Your websitePricing page: "EOR Global... From $499 /mo per employee"; "EOR Select" from $199 "for selected countries and qualifying employee salary ranges"; Recruit + EOR at "2% of annual salary per month" for 12 months; Global Recruitment 20% and Executive Search 25% of annual salary; Contractor of Record from $199; US PEO from $99. The homepage and its search description say "EOR from $199/mo" and "Contracts, payroll and benefits from $199/mo per employee" without the Select conditions.Source
• HiringRevenue Operations Manager (posted October 13): "take the company to 10x current ARR", "Drive forecast accuracy, pipeline efficiency, and full-funnel visibility", "Manage Hubspot/powerBI architecture", "lead generation initiatives to increase outbound efficiency". An SDR (APAC) targets mid-market HR tech buyers through "email, LinkedIn, calls, and events".Source

Tag every proposal with first-touch page type (country guide, tool, review, event, outbound), carry it to closed deals and employees on payroll, and build a monthly report by region and source in HubSpot and Power BI.

Knowing which channel produces paying employees, not just leads, decides where the next hire and budget go.

• Messy history

  Start clean and backfill what you can.

• HiringRevenue Operations Manager (posted October 13): "take the company to 10x current ARR", "Drive forecast accuracy, pipeline efficiency, and full-funnel visibility", "Manage Hubspot/powerBI architecture", "lead generation initiatives to increase outbound efficiency". An SDR (APAC) targets mid-market HR tech buyers through "email, LinkedIn, calls, and events".Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source

Pick one written form (RemotePeople, one word) and use it everywhere, including job posts that still say "Remote People"; add "formerly Horizons" to the About page, LinkedIn and press boilerplate for a year; bid on the brand name in search; and check monthly what assistants answer to "What is RemotePeople?".

A consistent, distinct name keeps the rebrand's goodwill and stops leads leaking to a similar-sounding rival.

• Over-explaining the rebrand

  One line, kept for a year.

• Competitor researchRivals' own homepages: Deel, "Hire, pay, and manage teams in 150+ countries"; Remote, "The intelligent infrastructure for global employment"; Oyster, "Hire, pay, and manage teams globally" in "+180 Countries". Remote's name is close to RemotePeople's, and RemotePeople itself publishes pages such as "remote-eor-review" and "multiplier-vs-remote".See the research Source
• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• HiringA China build-out: a Sales Development Representative (China) to reach "new companies in the Chinese market, which Remote People has not previously engaged with", with campaigns "tailored to the Chinese market" and a "Native Mandarin Chinese speaker" requirement; a Customer Success Manager (China, posted October 18); a Revenue Operations Manager (China); a Global Workforce Compliance Advisor (Shanghai); and a Headhunting Services Manager (APAC) to "support Chinese companies expanding into other Asian and international markets", fluent in Mandarin.Source

Trigger a review request after those milestones, rotate between review sites, invite top reviewers to customer panels at events, and refresh the homepage quotes each quarter.

Fresh reviews keep the rating credible and give marketing a steady stream of quotes for events and LinkedIn.

• Asking unhappy customers

  Check satisfaction first.

• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source

Add a country box to each hub: the monthly EOR price for that country (Global or Select), typical onboarding time, a local customer story where one exists, and a proposal form pre-set to the country. Test on the top 20 countries first.

Country-specific answers convert better than generic forms, and the data already exists in the pricing and onboarding teams.

• Prices change

  Pull from one data source.

• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source
• Your websitePricing page: "EOR Global... From $499 /mo per employee"; "EOR Select" from $199 "for selected countries and qualifying employee salary ranges"; Recruit + EOR at "2% of annual salary per month" for 12 months; Global Recruitment 20% and Executive Search 25% of annual salary; Contractor of Record from $199; US PEO from $99. The homepage and its search description say "EOR from $199/mo" and "Contracts, payroll and benefits from $199/mo per employee" without the Select conditions.Source
• Your websiteCustomer stories: 24 in English. Several are about entering China (Silversea, Baron Philippe de Rothschild, Confrérie des Domaines, ORBCOMM's first hire in China); others cover Australia (IVC), Europe and multi-country growth (Corpay "scaled to 40 countries", Wirex, SourceReady "without a single local entity").Source

Publish an annual index (cost of employment by role and country, onboarding days, benefits), with a country page for each, a launch event and press. Update country hubs with the figures.

Original data earns press, links and assistant citations, and gives the events and LinkedIn programmes a headline each year.

• Small samples in some countries

  Publish only where the sample is large enough.

• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source

Make Recruit + EOR the lead offer for Americas outbound and partners, with a nearshore LATAM campaign for US companies, three case studies of hires found and employed, and a guarantee on time to shortlist.

A combined offer competes on outcome (a hire on payroll) instead of price per employee.

• Recruiter capacity limits

  Cap the guarantee by region.

• Your websitePricing page: "EOR Global... From $499 /mo per employee"; "EOR Select" from $199 "for selected countries and qualifying employee salary ranges"; Recruit + EOR at "2% of annual salary per month" for 12 months; Global Recruitment 20% and Executive Search 25% of annual salary; Contractor of Record from $199; US PEO from $99. The homepage and its search description say "EOR from $199/mo" and "Contracts, payroll and benefits from $199/mo per employee" without the Select conditions.Source
• HiringAmericas build-out: an SDR LATAM (posted October 1) to "Adapt messaging and outreach strategies to different countries, industries, and buyer behaviors across the region" ("Spanish or Portuguese is a plus"); a Partnership Sales Manager Americas to recruit "PEOs, payroll providers, HR Tech platforms, recruitment agencies, and consulting firms" and run "co-selling and co-marketing initiatives"; and an Onboarding Specialist Americas (posted October 15).Source
• Your websitePress page: August 14, 2026, "RemotePeople Completes 2026 SOC 2 Type II Audit"; July 23, 2026, "RemotePeople Launches Dutch-Language Website" for Dutch and Belgian companies. The recruitment menu promises "Shortlists in 5 days. Pay on hire" and regional recruiting for APAC, Latin America ("Nearshore talent, your time zone"), Europe and the Middle East and Africa.Source
• Competitor researchRivals' own homepages: Deel, "Hire, pay, and manage teams in 150+ countries"; Remote, "The intelligent infrastructure for global employment"; Oyster, "Hire, pay, and manage teams globally" in "+180 Countries". Remote's name is close to RemotePeople's, and RemotePeople itself publishes pages such as "remote-eor-review" and "multiplier-vs-remote".See the research Source

Build a sandbox: a prospect asks Command Center three typical questions (leave rules in a country, payroll date, a contract change) on demo data and sees the answers and the human check. Offer it after the proposal and on comparison pages.

Trying the assistant makes the difference from rivals tangible and shortens evaluation.

• Wrong answers in public

  Demo data only, with the human check shown.

• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• Competitor researchRivals' own homepages: Deel, "Hire, pay, and manage teams in 150+ countries"; Remote, "The intelligent infrastructure for global employment"; Oyster, "Hire, pay, and manage teams globally" in "+180 Countries". Remote's name is close to RemotePeople's, and RemotePeople itself publishes pages such as "remote-eor-review" and "multiplier-vs-remote".See the research Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source

Co-host a monthly 20-person roundtable in a partner space in one city per region ("hiring your first employee abroad"), with a customer guest and a local expert. Film short clips for LinkedIn.

Small events with the right people cost little and generate more meetings per head than booths.

• Low turnout

  Confirm 30 for 20 seats.

• Your websitePartner program: channel and reseller partners ("White-label options available"), referral and affiliate partners tracked "through our Partner Portal", and perks partners (insurance providers, co-working spaces, equipment vendors, benefits platforms). A separate referral program lets customers "Refer businesses and earn rewards".Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source

Show a live counter (payroll runs completed on time, countries, months since 2018) on the homepage and payroll page, with a short note on how it is measured, and share milestones on LinkedIn.

A number that keeps growing turns a claim into evidence, and payroll reliability is the top fear of buyers switching providers.

• One delay breaks the claim

  Report honestly and explain the fix.

• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• HiringGrowth & Field Marketing Manager (Brand, Social & Events), Remote - Americas, posted October 5, 2026: will "Own and grow Remote People's organic social presence, with a primary focus on LinkedIn", create "video-first content, including short-form videos, employee and customer stories, executive thought leadership", help build "a more modern, differentiated, and human external brand", "Own field marketing strategy and execute events across priority markets", plan with AEs and SDRs "pre-, during-, and post-event plans that generate meetings and pipeline", "Turn events into content and campaigns", and support "testimonials, case studies, customer panels, and success stories". Desirable: "Experience measuring event ROI".Source

Build a calculator: current provider, employees, monthly fee, notice period. It shows exit costs, what RemotePeople would cover and the saving over a year, and offers a switch proposal.

It answers the switcher's first question and opens a sales conversation.

• Inaccurate rival terms

  Use user inputs, not claims about rivals.

• Your websiteHomepage and About: founded in November 2018 as Horizons and "rebranded as RemotePeople in February 2026"; headquartered in New York with "250+ professionals across 30 countries"; "the Employer of Record (EOR) behind 3,000+ global teams"; "4.8/5 across 500+ verified reviews"; "200+ awards"; "Zero missed payrolls since 2018"; "SOC 2 Type II + ISO 27001 certified"; "Make the Switch: We cover up to 12 months of exit fees"; Command Center, "AI that gets HR done".Source
• Competitor researchRivals' own homepages: Deel, "Hire, pay, and manage teams in 150+ countries"; Remote, "The intelligent infrastructure for global employment"; Oyster, "Hire, pay, and manage teams globally" in "+180 Countries". Remote's name is close to RemotePeople's, and RemotePeople itself publishes pages such as "remote-eor-review" and "multiplier-vs-remote".See the research Source
• Your websiteSitemap (3,065 URLs, October 22, 2026): 2,013 country pages, 236 glossary terms, 153 provider reviews and comparisons (such as "deel-vs-remote", "remote-eor-review", "rippling-vs-remote"), 141 blog posts, 13 tools (global salary calculator, payroll and onboarding cost calculators, misclassification risk tool, paystub, 1099 and W-2 generators) and a library of about 30 videos. There is no event, webinar or conference page.Source