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Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Rune Technologies
Rune Technologies logo

growth playbook · Oct 23, 2026

runetech.co (opens in a new tab)

Rune Technologies growth playbook

Diagnosis

Rune Technologies is a defense logistics software company founded in July 2024 that has moved fast: $30M raised, a $99M Army IDIQ, NGC2 production for I Corps, Marine Corps Project Dynamis and an Air Force selection. Its hiring shows the next push: a Growth Director for the U.S.

Navy, a Head of Mission Success for joint and allied deployments, and field teams in Seattle and Honolulu. The website has not kept up: no Navy or Air Force content, most milestones without their own pages, no sitemap, a slow mobile homepage, and a careers page that shows zero roles before scripts load.

This playbook adds a Navy page, news pages, a "how to buy" page and technical fixes first, then partner, exercise and training content, per-service pages and a proposal library.

Growth Score

7/10

Biggest Opportunity

Expanding from Army to joint and Navy customers on the strength of existing Marine Corps and Army proof and an IDIQ that shortens buying.

Biggest Risk

Large defense software companies and primes, some of them Rune's teammates, compete for the same programs, and public-release limits restrict how much proof Rune can show.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    A Navy page for the new Navy growth director, built on the Department of the Navy work Rune already has

    Draft the page outline with the Head of Growth.

    High impact First result in 1 quarter
  2. 2

    Give every timeline milestone its own news page, starting with the $99M contract and the Air Force selection

    List the milestones without pages.

    High impact First result in 2 weeks
  3. 3

    Add a sitemap, canonical tags and organization data so search engines see every page

    Enable the sitemap in Webflow settings.

    Medium impact First result in 2 weeks

02

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 7Fill-ins · 5Reconsider · 5
Effort →

Showing 20 of 20 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Rune is hiring a Growth Director to capture U.S. Navy business, but runetech.co never mentions the Navy: the homepage and TyrOS page list Army and Marine Corps exercises only. A Navy logistics officer or program office who looks Rune up finds nothing about ships, ports or distributed maritime sustainment. Yet Rune already has Department of the Navy proof: it is the logistics application provider on the Marine Corps' Project Dynamis, works with the Marine Corps Warfighting Laboratory, has trained teams in Honolulu, and holds an Army IDIQ that, per coverage of the award, authorized Department of War organizations can order from by task order.

    High impactLow effort First result in 1 quarter Growth Director U.S. Navy

    First action

    Draft the page outline with the Head of Growth.

    How to measure it

    Navy-route contact requests

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Outline

      Problem, capability, proof, how to buy.

      Head of Growth 2 days

    2. 2

      Check what can be said

      Public-release review of every claim and unit name.

      Communications lead 1 week

    3. 3

      Write and design

      /navy page and one-page PDF.

      Front End Engineer 1 week

    4. 4

      Add a contact route

      "Navy" option on the contact page, routed to the director.

      Front End Engineer 1 day

    5. 5

      Link it

      From the homepage proof section and TyrOS page.

      Front End Engineer 1 hour

    6. 6

      Use it

      In capture meetings and trade shows.

      Growth Director - U.S. Navy ongoing

    7. 7

      Review

      Requests and meetings quarterly.

      Head of Growth quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Growth Director U.S. Navy

    Smallest test

    Publish a short Navy section on the TyrOS page this week.

    Why it works

    Publish a /navy page before the director's first meetings: the sustainment problem in contested maritime and expeditionary settings in Rune's own words, what TyrOS and Saga do offline and at the edge, the Marine Corps proof, how a Navy organization could buy (existing vehicles, SBIR history, partners), and a "Talk to our Navy team" route on the contact page. Give the director a one-page PDF version for trade shows and meetings.

    Capture starts with being findable and credible; a Navy page turns "who are they?" into a meeting request and gives the new hire material on day one.

    Ready to use

    ChecklistNavy page launch list

    [ ] Problem statement for maritime and expeditionary sustainment
    [ ] TyrOS and Saga capabilities offline and at the edge
    [ ] Marine Corps proof (Project Dynamis, MCWL)
    [ ] How to buy: existing vehicles and partners, checked by contracts
    [ ] Public-release review
    [ ] Navy option on the contact page
    [ ] One-page PDF for meetings
    [ ] Linked from homepage and TyrOS page

    Risks and how to handle them

    • Overstating Navy experience

      Say plainly what is Marine Corps or Army proof and what is new.

    • Contracting statements

      Have contracts staff check every "how to buy" line.

    Evidence

    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
    • Your websiteThe TyrOS page's "Tested where it matters most" lists the Army 4th Infantry Division (NGC2, Ivy Sting, Project Convergence Capstone 6), the 1st Cavalry Division (Pegasus Charge), the USMC (Project Dynamis, Dynamis Serial 009) and the 25th Infantry Division (Lightning Surge). The word "Navy" does not appear on the homepage, TyrOS, careers or contact pages; on the About page it appears only in a leader's biography.Source
    • Your websitePress release, October 7, 2026: the Army selected TyrOS "for delivery to I Corps" in its initial NGC2 application awards ("collective one-year value of approximately $93.6 million"), after prototyping with the 4th and 25th Infantry Divisions; the Army "also awarded Rune $4.1 million for sustainment orchestration of autonomous systems"; Rune is "the logistics application provider on the Marine Corps' Project Dynamis"; Rune serves "the U.S. military and allied nations".Source
    • News coverageThe $99M award is "a five-year, US$99 million Indefinite Delivery, Indefinite Quantity (IDIQ) contract with the US Army"; authorized Department of War organizations buy through "task orders issued against the contract" without "a separate and new competitive contracting action", shortening timelines "from months to days".Source
    • Your websiteAbout page timeline: founded July 2024; $6.2M seed led by Andreessen Horowitz's American Dynamism fund (February 2025); Palantir defense OSDK integration (April 2025); $24M Series A led by Human Capital (July 2025); agreements with the Marine Corps Warfighting Laboratory and an Army CRADA (September 2025); Lockheed Martin's and Anduril's NGC2 teams, "The Only Company on Two NGC2 Teams" (December 2025, February 2026); $2M SBIR Phase II (March 2026); Project Dynamis (May 2026); "$99M Army Contract" (June 2026); "Selected by U.S. Air Force to Advance AI-Enabled Logistics for Agile Combat Employment" (July 2026).Source
  • 02

    The About page lists more than a dozen milestones, from both NGC2 teams to the $99M Army contract and the Air Force selection for Agile Combat Employment. The News page holds eight items, five of them links to other sites. Anyone searching for those wins lands on third-party coverage, and program offices cannot point colleagues to an official Rune page.

    High impactLow effort First result in 2 weeks Communications lead

    First action

    List the milestones without pages.

    How to measure it

    News page visits

    Now
    –
    Target
    +100%
    By
    1 quarter

    Steps

    1. 1

      List

      Milestones without pages.

      Communications lead 1 hour

    2. 2

      Collect

      Original releases and quotes.

      Communications lead 1 day

    3. 3

      Publish

      One page per milestone.

      Front End Engineer 1 week

    4. 4

      Link

      Timeline entries to pages.

      Front End Engineer 2 hours

    5. 5

      Share

      LinkedIn from the page.

      Communications lead 1 week

    6. 6

      Keep up

      Every new win gets a page.

      Communications lead ongoing

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Communications lead

    Smallest test

    Publish the $99M contract page first.

    Why it works

    Write a short page for each milestone with the official release text, the quote, and what it means for buyers, and link the timeline entries to them. Post each to LinkedIn from the page.

    Official pages rank for Rune's own news, give capture teams links to send, and show momentum to buyers and recruits.

    Risks and how to handle them

    • Release restrictions

      Publish only what was already publicly released.

    Evidence

    • Your websiteAbout page timeline: founded July 2024; $6.2M seed led by Andreessen Horowitz's American Dynamism fund (February 2025); Palantir defense OSDK integration (April 2025); $24M Series A led by Human Capital (July 2025); agreements with the Marine Corps Warfighting Laboratory and an Army CRADA (September 2025); Lockheed Martin's and Anduril's NGC2 teams, "The Only Company on Two NGC2 Teams" (December 2025, February 2026); $2M SBIR Phase II (March 2026); Project Dynamis (May 2026); "$99M Army Contract" (June 2026); "Selected by U.S. Air Force to Advance AI-Enabled Logistics for Agile Combat Employment" (July 2026).Source
    • Your websiteThe News page has eight items (August 13 to October 7, 2026); five link to outside coverage. The timeline milestones before August, including the $99M Army contract, the Air Force selection and both NGC2 team announcements, have no page on runetech.co.Source
    • News coverageThe $99M award is "a five-year, US$99 million Indefinite Delivery, Indefinite Quantity (IDIQ) contract with the US Army"; authorized Department of War organizations buy through "task orders issued against the contract" without "a separate and new competitive contracting action", shortening timelines "from months to days".Source
  • 03

    runetech.co has no sitemap, an empty robots.txt, no canonical tags and no structured data describing the company. With a young domain and few pages, that makes new news and role pages slower to appear in search.

    Medium impactLow effort First result in 2 weeks Front End Engineer

    First action

    Enable the sitemap in Webflow settings.

    How to measure it

    Indexed pages

    Now
    –
    Target
    All public pages
    By
    30 days

    Steps

    1. 1

      Sitemap

      Enable in Webflow.

      Front End Engineer 1 hour

    2. 2

      robots.txt

      Point to the sitemap.

      Front End Engineer 1 hour

    3. 3

      Canonicals

      Site-wide setting.

      Front End Engineer 1 hour

    4. 4

      Organization data

      JSON-LD on the homepage.

      Front End Engineer 2 hours

    5. 5

      Submit

      Search Console and Bing.

      Front End Engineer 1 hour

    6. 6

      Check

      Coverage report.

      Front End Engineer 2 weeks

    First result
    2 weeks
    Cost
    $0
    Owner
    Front End Engineer

    Smallest test

    Enable the sitemap today.

    Why it works

    Turn on the Webflow sitemap, add a robots.txt line pointing to it, set canonical tags, add Organization data (name, logo, address, LinkedIn) and submit the site in Search Console and Bing.

    It is a one-day fix that helps every other idea in this playbook get found.

    Risks and how to handle them

    • Staging pages indexed

      Exclude drafts and template pages.

    Evidence

    • Your websiterunetech.co has no sitemap (/sitemap.xml returns 404), an empty robots.txt, no canonical tags and no organization structured data. Page descriptions exist for the homepage, TyrOS and careers. Checked October 22, 2026.Source
    • Your websiteThe News page has eight items (August 13 to October 7, 2026); five link to outside coverage. The timeline milestones before August, including the $99M Army contract, the Air Force selection and both NGC2 team announcements, have no page on runetech.co.Source
  • 04

    Rune sells software that works on jammed, degraded networks, but its own homepage scores 44 on mobile, takes 4.5 s to show its main text with 2.4 s of render-blocking requests, and real visitors to the homepage wait 321 ms for interactions, failing Core Web Vitals.

    Medium impactMedium effort First result in 1 month Front End Engineer

    First action

    Run PageSpeed again and list the render-blocking files.

    How to measure it

    Mobile PageSpeed

    Now
    –
    Target
    80+
    By
    1 month

    Steps

    1. 1

      List blockers

      Scripts and fonts.

      Front End Engineer 1 day

    2. 2

      Defer scripts

      Animations after paint.

      Front End Engineer 2 days

    3. 3

      Compress images

      Next-gen formats.

      Front End Engineer 1 day

    4. 4

      Accessibility

      Names and contrast.

      Front End Engineer 1 day

    5. 5

      Test

      Slow 4G profile.

      Front End Engineer 1 day

    6. 6

      Monitor

      Monthly.

      Front End Engineer monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Front End Engineer

    Smallest test

    Defer one animation library and re-test.

    Why it works

    Defer the animation libraries and fonts, compress the large images, load the text-scramble and scroll effects after first paint, and fix the five accessibility issues (unnamed buttons, low contrast). Re-test on a slow 4G profile.

    Officers and program staff often browse on phones and government networks; a fast page fits the product's promise.

    Risks and how to handle them

    • Losing the brand feel

      Keep the effects, load them later.

    Evidence

    • Google PageSpeedPageSpeed, October 2026: mobile performance 44/100 (desktop 58); the main text takes 4.5 s to appear on a phone test (target 2.5 s), with about 2.4 s of render-blocking requests; real visitors to the homepage wait 321 ms for interactions, failing Core Web Vitals, although the site as a whole passes (62 ms); five accessibility problems, including buttons without names and low contrast.Source
    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
  • 05

    Coverage of Rune's $99M five-year IDIQ says authorized organizations can order by task order without a new competition, cutting timelines "from months to days". The site mentions the "$99M Army Contract" only as a timeline line. A unit that wants TyrOS has to ask how to buy it.

    High impactLow effort First result in 1 month Head of Growth

    First action

    List the vehicles and who can use each.

    How to measure it

    Contracting contact requests

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      List vehicles

      And eligible buyers.

      Head of Growth 2 days

    2. 2

      Draft

      Steps for a task order.

      Head of Growth 2 days

    3. 3

      Approve

      Contracts and legal review.

      Contracts Manager 1 week

    4. 4

      Publish

      Linked from TyrOS and contact.

      Front End Engineer 1 day

    5. 5

      Brief

      Growth and Mission Success.

      Head of Growth 1 day

    6. 6

      Update

      Each new vehicle.

      Head of Growth ongoing

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Growth

    Smallest test

    Write the page as a PDF for the growth team first.

    Why it works

    Publish a plain page: the vehicles Rune holds, who can order through them, the steps for a task order, SBIR history, and a contact for contracting officers. Have contracts staff approve every line.

    In defense sales the buying path is often the blocker; making it obvious shortens cycles and helps champions inside units.

    Risks and how to handle them

    • Incorrect contracting guidance

      Contracts staff own the page.

    Evidence

    • News coverageThe $99M award is "a five-year, US$99 million Indefinite Delivery, Indefinite Quantity (IDIQ) contract with the US Army"; authorized Department of War organizations buy through "task orders issued against the contract" without "a separate and new competitive contracting action", shortening timelines "from months to days".Source
    • Your websiteAbout page timeline: founded July 2024; $6.2M seed led by Andreessen Horowitz's American Dynamism fund (February 2025); Palantir defense OSDK integration (April 2025); $24M Series A led by Human Capital (July 2025); agreements with the Marine Corps Warfighting Laboratory and an Army CRADA (September 2025); Lockheed Martin's and Anduril's NGC2 teams, "The Only Company on Two NGC2 Teams" (December 2025, February 2026); $2M SBIR Phase II (March 2026); Project Dynamis (May 2026); "$99M Army Contract" (June 2026); "Selected by U.S. Air Force to Advance AI-Enabled Logistics for Agile Combat Employment" (July 2026).Source
    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
  • 06

    Rune has 18 roles on Ashby and 20 in its CMS, but the careers page reads "Open Position ( 0 )" and "This is some text inside of a div block." until a script loads the list, and it carries no job structured data. Search engines and job aggregators can miss every role, including the Navy growth director.

    Medium impactLow effort First result in 1 month Recruiting lead

    First action

    Replace the placeholder text and the zero count.

    How to measure it

    Applicants from organic search

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Fix placeholder

      Count and text.

      Front End Engineer 1 hour

    2. 2

      Render list

      In page HTML.

      Front End Engineer 2 days

    3. 3

      Job data

      JobPosting per role.

      Front End Engineer 2 days

    4. 4

      Test

      Rich results test.

      Front End Engineer 1 hour

    5. 5

      Sync

      With Ashby daily.

      Front End Engineer 1 week

    6. 6

      Measure

      Applicants by source.

      Recruiting lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Recruiting lead

    Smallest test

    Fix the placeholder text today.

    Why it works

    Render the role list into the page HTML, add JobPosting data for each role (title, location, clearance, pay range), replace the placeholder text, and link each role to its Ashby post.

    Rune's growth depends on hiring cleared veterans fast; job search is where many of them look.

    Risks and how to handle them

    • Data drift between Ashby and CMS

      Use one source for the list.

    Evidence

    • Your websiteCareers page: before scripts run, the page reads "Open Position ( 0 )" and "This is some text inside of a div block."; the role list then loads from a CMS feed of 20 roles. There is no job structured data. Template leftovers: a hidden menu block ("Aircraft Propulsion", "shop") links to another company's online shop, and the footer shows "{{year}}" until a script fills it.Source
    • HiringThe Ashby board lists 18 open roles: Forward Deployed Engineers in Rosslyn, Austin, Honolulu and Seattle; backend engineers for sensors and integrations, distribution, GenAI and maps and routing; front-end, full-stack and electromechanical engineers; Mission Managers and Technical Operations Specialists. Job posts say Rune stays "close to our users by embedding directly with military units during exercises and rotations".Source
    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source

This quarter 8

The core plays for the next three months.

  • 07

    Rune sits on Lockheed Martin's and Anduril's NGC2 teams, integrates with Palantir's OSDK and Havoc's autonomous aircraft, and is exploring work with Lockheed on aircraft logistics. The Navy director is asked to win business "through strategic corporate partnerships". The contact page has a partners button but no page explaining what partners get.

    High impactMedium effort First result in 1 quarter Head of Growth

    First action

    List the integrations that can be described publicly.

    How to measure it

    Partner requests

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      List integrations

      Public ones only.

      Chief Technology Officer 1 week

    2. 2

      Write page

      APIs, ADK, sensors.

      Head of Growth 2 weeks

    3. 3

      Approve

      Partner sign-off.

      Head of Growth 2 weeks

    4. 4

      Publish

      With a form.

      Front End Engineer 1 week

    5. 5

      Route

      To growth.

      Head of Growth 1 day

    6. 6

      Review

      Partner pipeline.

      Head of Growth quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Growth

    Smallest test

    Publish one integration page.

    Why it works

    Publish a partner page: the open APIs, the ADK for autonomous resupply, TyrSense, current partners and what each integration does, and a short request form. Use it as the leave-behind for prime and Navy partner meetings.

    Partners and primes bring Rune into programs it could not reach alone, and a clear page makes Rune easy to add to a team.

    Risks and how to handle them

    • Partners are also competitors

      Describe integrations, not strategy.

    Evidence

    • News coverageLockheed Martin is expanding its AI-driven aircraft logistics from the F-35 to the F-22, F-16 and C-130 fleets and cited "exploratory work with Rune Technologies to integrate its Adaptive Logistics Intelligent Decision System"; Rune also integrated with Havoc's autonomous aircraft (September 2026). Palantir, Anduril and Lockheed Martin are teammates on the timeline and also large defense software players.Source
    • Your websiteAbout page timeline: founded July 2024; $6.2M seed led by Andreessen Horowitz's American Dynamism fund (February 2025); Palantir defense OSDK integration (April 2025); $24M Series A led by Human Capital (July 2025); agreements with the Marine Corps Warfighting Laboratory and an Army CRADA (September 2025); Lockheed Martin's and Anduril's NGC2 teams, "The Only Company on Two NGC2 Teams" (December 2025, February 2026); $2M SBIR Phase II (March 2026); Project Dynamis (May 2026); "$99M Army Contract" (June 2026); "Selected by U.S. Air Force to Advance AI-Enabled Logistics for Agile Combat Employment" (July 2026).Source
    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
    • Your websiteContact page: four routes ("Military and Government customers", "Build with TyrOS. Partners and Vendors.", "Press", "General questions"), each a "GET IN TOUCH" button, plus a Rosslyn, VA address and a general inbox.Source
    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
  • 08

    Rune has used TyrOS at Project Convergence Capstone 6, Lightning Surge 5, Pegasus Charge, Project Dynamis and Balikatan 2026. The site lists them in a sentence. Program offices buy on proof from units like theirs.

    High impactMedium effort First result in 1 quarter Head of Mission Success

    First action

    Pick the exercise with the most public information.

    How to measure it

    Summaries in active pursuits

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pick exercises

      Most public first.

      Head of Mission Success 1 week

    2. 2

      Draft

      One page each.

      Mission Manager 2 weeks

    3. 3

      Clear

      Public-release review.

      Communications lead 1 month

    4. 4

      Publish

      Cleared ones on the site.

      Front End Engineer 1 week

    5. 5

      Share

      Privately with program offices.

      Head of Growth ongoing

    6. 6

      Repeat

      After each exercise.

      Mission Manager ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Mission Success

    Smallest test

    Write the Lightning Surge 5 summary.

    Why it works

    With public-release approval, write a one-page summary per exercise: the unit, the problem, what TyrOS did, and a quote if cleared. Mission Managers draft; the Head of Mission Success approves. Publish the ones cleared for release and share the rest privately with program offices.

    Field results are Rune's strongest argument, and summaries let the growth team use them without a meeting.

    Risks and how to handle them

    • Release limits

      Share privately when public release is not possible.

    Evidence

    • Your websiteThe TyrOS page's "Tested where it matters most" lists the Army 4th Infantry Division (NGC2, Ivy Sting, Project Convergence Capstone 6), the 1st Cavalry Division (Pegasus Charge), the USMC (Project Dynamis, Dynamis Serial 009) and the 25th Infantry Division (Lightning Surge). The word "Navy" does not appear on the homepage, TyrOS, careers or contact pages; on the About page it appears only in a leader's biography.Source
    • Your websitePress release, October 7, 2026: the Army selected TyrOS "for delivery to I Corps" in its initial NGC2 application awards ("collective one-year value of approximately $93.6 million"), after prototyping with the 4th and 25th Infantry Divisions; the Army "also awarded Rune $4.1 million for sustainment orchestration of autonomous systems"; Rune is "the logistics application provider on the Marine Corps' Project Dynamis"; Rune serves "the U.S. military and allied nations".Source
    • HiringHead of Mission Success (posted August 19, 2026): leads deployment and "programmatic execution" with "customers from the Joint Force and allied nations", leads "a growing team of dedicated Mission Managers", and keeps "Mission Success, Growth, Engineering, and Product" synchronized.Source
    • HiringMission Manager and Technical Operations Specialist roles in Seattle and Honolulu (posted October 6, 2026): Mission Managers "Lead training sessions"; Technical Operations Specialists "Create practical training materials, including demos, guides, and step-by-step instructions", "Train military users virtually, in classrooms, and in the field" and "Help build runbooks and a troubleshooting knowledge base", for "soldiers, Marines, airmen, and operators".Source
  • 09

    The Navy director must represent Rune "at industry events, trade shows, and government meetings". Rune's careers page says "No booth. Just the desert", but buyers still meet at shows, and the site does not say where to find Rune.

    High impactMedium effort First result in 1 quarter Growth Director U.S. Navy

    First action

    List the next two events the team will attend.

    How to measure it

    Pre-booked meetings per event

    Now
    –
    Target
    8
    By
    2 quarters

    Steps

    1. 1

      List events

      Next two quarters.

      Head of Growth 1 day

    2. 2

      Page

      Events and booking link.

      Front End Engineer 2 days

    3. 3

      Invite

      Program contacts.

      Growth Director - U.S. Navy 2 weeks before

    4. 4

      Leave-behinds

      Navy and exercise one-pagers.

      Growth Director - U.S. Navy per event

    5. 5

      Follow up

      Within two days.

      Growth Director - U.S. Navy per event

    6. 6

      Review

      Pipeline per event.

      Head of Growth per event

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Growth Director U.S. Navy

    Smallest test

    Pre-book meetings for one event.

    Why it works

    List upcoming events on a small page with a "book 20 minutes" link, email program contacts before each show, and follow up within two days with the relevant one-pager.

    Pre-booked meetings make each show count, and the page tells buyers Rune will be there.

    Risks and how to handle them

    • Few bookings at first

      Offer a demo of Saga as the hook.

    Builds on

    Evidence

    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
    • Your websiteContact page: four routes ("Military and Government customers", "Build with TyrOS. Partners and Vendors.", "Press", "General questions"), each a "GET IN TOUCH" button, plus a Rosslyn, VA address and a general inbox.Source
  • 10

    Technical Operations Specialists are hired to create demos, guides and step-by-step training, and to train soldiers and Marines. Units rotate often; the logisticians trained this year are next year's staff officers and advocates.

    High impactMedium effort First result in 1 quarter Technical Operations Speciali…

    First action

    Pick the five most asked training topics.

    How to measure it

    Users who watched before training

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Pick topics

      Five.

      Technical Operations Specialist 1 week

    2. 2

      Record

      Unclassified demos.

      Technical Operations Specialist 1 month

    3. 3

      Review

      Public release.

      Communications lead 2 weeks

    4. 4

      Publish

      Training page.

      Front End Engineer 1 week

    5. 5

      Send

      Before each exercise.

      Mission Manager ongoing

    6. 6

      Measure

      Views and training time.

      Head of Mission Success quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Technical Operations Specialist

    Smallest test

    Record one video.

    Why it works

    Make five-minute unclassified videos from the training material (tracking supply, forecasting, offline use, Saga questions), host them on a training page and YouTube, and send them to every unit before an exercise.

    Users who arrive trained adopt faster, and public videos let advocates show the product to new commanders.

    Risks and how to handle them

    • Sensitive details on screen

      Use synthetic data.

    Evidence

    • HiringMission Manager and Technical Operations Specialist roles in Seattle and Honolulu (posted October 6, 2026): Mission Managers "Lead training sessions"; Technical Operations Specialists "Create practical training materials, including demos, guides, and step-by-step instructions", "Train military users virtually, in classrooms, and in the field" and "Help build runbooks and a troubleshooting knowledge base", for "soldiers, Marines, airmen, and operators".Source
    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
    • HiringThe Ashby board lists 18 open roles: Forward Deployed Engineers in Rosslyn, Austin, Honolulu and Seattle; backend engineers for sensors and integrations, distribution, GenAI and maps and routing; front-end, full-stack and electromechanical engineers; Mission Managers and Technical Operations Specialists. Job posts say Rune stays "close to our users by embedding directly with military units during exercises and rotations".Source
  • 11

    Rune was selected by the U.S. Air Force in July 2026 to advance AI-enabled logistics for Agile Combat Employment, and works with autonomous aircraft partners. The site mentions it only on the timeline.

    High impactMedium effort First result in 1 quarter Head of Growth

    First action

    Draft from the Navy page template.

    How to measure it

    Air Force requests

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Template

      From the Navy page.

      Head of Growth 1 day

    2. 2

      Draft

      ACE problem and proof.

      Head of Growth 1 week

    3. 3

      Clear

      Public release.

      Communications lead 2 weeks

    4. 4

      Publish

      With contact route.

      Front End Engineer 1 day

    5. 5

      News page

      For the selection.

      Communications lead 1 week

    6. 6

      Review

      Requests quarterly.

      Head of Growth quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Growth

    Smallest test

    Add an Air Force section to the TyrOS page.

    Why it works

    Publish an Air Force page using the same structure as the Navy page: the dispersed-operations sustainment problem, what TyrOS does, the selection, and a contact route.

    Each service searches for its own problem; a page per service makes Rune look like a joint provider rather than an Army vendor.

    Risks and how to handle them

    • Thin proof yet

      Say what is under way, not finished.

    Builds on

    Evidence

    • Your websiteAbout page timeline: founded July 2024; $6.2M seed led by Andreessen Horowitz's American Dynamism fund (February 2025); Palantir defense OSDK integration (April 2025); $24M Series A led by Human Capital (July 2025); agreements with the Marine Corps Warfighting Laboratory and an Army CRADA (September 2025); Lockheed Martin's and Anduril's NGC2 teams, "The Only Company on Two NGC2 Teams" (December 2025, February 2026); $2M SBIR Phase II (March 2026); Project Dynamis (May 2026); "$99M Army Contract" (June 2026); "Selected by U.S. Air Force to Advance AI-Enabled Logistics for Agile Combat Employment" (July 2026).Source
    • News coverageLockheed Martin is expanding its AI-driven aircraft logistics from the F-35 to the F-22, F-16 and C-130 fleets and cited "exploratory work with Rune Technologies to integrate its Adaptive Logistics Intelligent Decision System"; Rune also integrated with Havoc's autonomous aircraft (September 2026). Palantir, Anduril and Lockheed Martin are teammates on the timeline and also large defense software players.Source
    • Your websiteThe News page has eight items (August 13 to October 7, 2026); five link to outside coverage. The timeline milestones before August, including the $99M Army contract, the Air Force selection and both NGC2 team announcements, have no page on runetech.co.Source
  • 12

    The press release and the Mission Success role both describe customers "from the Joint Force and allied nations", and TyrOS was used at Balikatan 2026. The site has no page for allied buyers.

    Medium impactMedium effort First result in 2 quarters Head of Mission Success

    First action

    Ask counsel what can be said publicly.

    How to measure it

    Allied contact requests

    Now
    –
    Target
    5
    By
    3 quarters

    Steps

    1. 1

      Counsel review

      Export rules.

      Legal 1 month

    2. 2

      Draft

      Interoperability and engagement.

      Head of Mission Success 2 weeks

    3. 3

      Publish

      With contact route.

      Front End Engineer 1 day

    4. 4

      Route

      To growth and legal.

      Head of Growth 1 day

    5. 5

      Events

      Allied attendees at shows.

      Head of Growth ongoing

    6. 6

      Review

      Quarterly.

      Head of Mission Success quarterly

    First result
    2 quarters
    Cost
    Legal time
    Owner
    Head of Mission Success

    Smallest test

    Get counsel's guidance first.

    Why it works

    Publish a short page for allied ministries and forces: interoperability, offline use, how allied buyers can engage (through U.S. programs or directly where allowed), and a contact route reviewed by export-control counsel.

    Allied interest often follows U.S. exercises; a page captures it instead of leaving it to chance.

    Risks and how to handle them

    • Export-control limits

      Counsel approves the page and every reply.

    Evidence

    • Your websitePress release, October 7, 2026: the Army selected TyrOS "for delivery to I Corps" in its initial NGC2 application awards ("collective one-year value of approximately $93.6 million"), after prototyping with the 4th and 25th Infantry Divisions; the Army "also awarded Rune $4.1 million for sustainment orchestration of autonomous systems"; Rune is "the logistics application provider on the Marine Corps' Project Dynamis"; Rune serves "the U.S. military and allied nations".Source
    • HiringHead of Mission Success (posted August 19, 2026): leads deployment and "programmatic execution" with "customers from the Joint Force and allied nations", leads "a growing team of dedicated Mission Managers", and keeps "Mission Success, Growth, Engineering, and Product" synchronized.Source
    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
  • 13

    The contact page offers four buttons for military buyers, partners, press and general questions. With growth directors per service, a request from a Navy logistician should reach the Navy director, not a general inbox.

    Medium impactLow effort First result in 1 month Head of Growth

    First action

    Add the service field to the form.

    How to measure it

    Reply time

    Now
    –
    Target
    Under 1 working day
    By
    1 month

    Steps

    1. 1

      Add fields

      Service and role.

      Front End Engineer 1 hour

    2. 2

      Route

      By service.

      Front End Engineer 1 day

    3. 3

      Set target

      One working day.

      Head of Growth 1 day

    4. 4

      Track

      Response times.

      Head of Growth weekly

    5. 5

      Review

      Lost requests.

      Head of Growth monthly

    6. 6

      Extend

      Partners and press.

      Head of Growth 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Head of Growth

    Smallest test

    Route the next ten requests by hand.

    Why it works

    Add two fields (service and role) to the military form, route by service, and set a one-working-day reply target with a tracked response time.

    Fast, relevant replies turn site visits into meetings.

    Risks and how to handle them

    • Spam

      Add simple filtering.

    Evidence

    • Your websiteContact page: four routes ("Military and Government customers", "Build with TyrOS. Partners and Vendors.", "Press", "General questions"), each a "GET IN TOUCH" button, plus a Rosslyn, VA address and a general inbox.Source
    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
    • HiringHead of Mission Success (posted August 19, 2026): leads deployment and "programmatic execution" with "customers from the Joint Force and allied nations", leads "a growing team of dedicated Mission Managers", and keeps "Mission Success, Growth, Engineering, and Product" synchronized.Source
  • 14

    Rune's news feed already features a War on the Rocks piece on contested logistics and the "last unmanned mile". The team is full of veterans who have "lived the logistics problem". Thought leadership reaches officers and program staff before any sales contact.

    Medium impactMedium effort First result in 2 quarters Chief Executive Officer

    First action

    Pick three authors and topics.

    How to measure it

    Monthly essay readers

    Now
    –
    Target
    2,000
    By
    2 quarters

    Steps

    1. 1

      Authors

      Three veterans.

      Chief Executive Officer 1 week

    2. 2

      Topics

      Twelve months.

      Chief Executive Officer 1 week

    3. 3

      Write

      Monthly.

      Chief Executive Officer monthly

    4. 4

      Review

      Public release.

      Communications lead monthly

    5. 5

      Publish

      Site and LinkedIn.

      Communications lead monthly

    6. 6

      Pitch

      Defense publications.

      Communications lead quarterly

    First result
    2 quarters
    Cost
    Writing time
    Owner
    Chief Executive Officer

    Smallest test

    Publish one essay this month.

    Why it works

    Publish one essay a month by a Rune veteran or engineer on a sustainment problem (forecasting, offline operations, autonomous resupply), on the site and LinkedIn, and pitch the best to defense publications.

    Officers read and share ideas; essays make Rune the name associated with the problem.

    Risks and how to handle them

    • Time away from customers

      Short essays, edited by comms.

    Evidence

    • Your websiteThe News page has eight items (August 13 to October 7, 2026); five link to outside coverage. The timeline milestones before August, including the $99M Army contract, the Air Force selection and both NGC2 team announcements, have no page on runetech.co.Source
    • HiringThe Ashby board lists 18 open roles: Forward Deployed Engineers in Rosslyn, Austin, Honolulu and Seattle; backend engineers for sensors and integrations, distribution, GenAI and maps and routing; front-end, full-stack and electromechanical engineers; Mission Managers and Technical Operations Specialists. Job posts say Rune stays "close to our users by embedding directly with military units during exercises and rotations".Source
    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    The Navy director must lead RFP responses and position Rune for Program of Record capture. Rune's past performance is strong but spread across the Army, Marine Corps and Air Force work and partner teams.

    High impactHigh effort First result in 4 quarters Growth Director U.S. Navy

    First action

    List every effort with a reference.

    How to measure it

    Days to first proposal draft

    Now
    –
    Target
    -40%
    By
    3 quarters

    Steps

    1. 1

      List efforts

      With references.

      Head of Growth 2 weeks

    2. 2

      Write entries

      Scope and outcomes.

      Mission Manager 1 month

    3. 3

      Tag

      By capability.

      Head of Growth 1 week

    4. 4

      Proposal text

      Reusable sections.

      Growth Director - U.S. Navy 1 quarter

    5. 5

      Use

      Every Navy response.

      Growth Director - U.S. Navy ongoing

    6. 6

      Update

      After each effort.

      Head of Mission Success quarterly

    First result
    4 quarters
    Cost
    Staff time
    Owner
    Growth Director U.S. Navy

    Smallest test

    Write entries for the three largest efforts.

    Why it works

    Build a library: for each effort, the customer, scope, outcomes, references and reusable proposal text, tagged by capability (inventory, distribution, medical, autonomy). Start every Navy response from it.

    Proposals win on relevant past performance; a library makes each response faster and stronger.

    Risks and how to handle them

    • Out-of-date entries

      Mission Managers update after each effort.

    Evidence

    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
    • Your websiteAbout page timeline: founded July 2024; $6.2M seed led by Andreessen Horowitz's American Dynamism fund (February 2025); Palantir defense OSDK integration (April 2025); $24M Series A led by Human Capital (July 2025); agreements with the Marine Corps Warfighting Laboratory and an Army CRADA (September 2025); Lockheed Martin's and Anduril's NGC2 teams, "The Only Company on Two NGC2 Teams" (December 2025, February 2026); $2M SBIR Phase II (March 2026); Project Dynamis (May 2026); "$99M Army Contract" (June 2026); "Selected by U.S. Air Force to Advance AI-Enabled Logistics for Agile Combat Employment" (July 2026).Source
    • Your websitePress release, October 7, 2026: the Army selected TyrOS "for delivery to I Corps" in its initial NGC2 application awards ("collective one-year value of approximately $93.6 million"), after prototyping with the 4th and 25th Infantry Divisions; the Army "also awarded Rune $4.1 million for sustainment orchestration of autonomous systems"; Rune is "the logistics application provider on the Marine Corps' Project Dynamis"; Rune serves "the U.S. military and allied nations".Source
  • 16

    Saga is described as "a twenty-year veteran logistician on demand". Military schools and wargaming centers teach sustainment planning with spreadsheets. Students who plan with Saga in school arrive at units already knowing TyrOS.

    High impactHigh effort First result in 4 quarters Chief Technology Officer

    First action

    Ask two logistics schools about a pilot.

    How to measure it

    Students trained

    Now
    –
    Target
    500
    By
    4 quarters

    Steps

    1. 1

      Scenarios

      Synthetic data.

      Chief Technology Officer 1 quarter

    2. 2

      Sandbox

      Unclassified environment.

      Chief Technology Officer 1 quarter

    3. 3

      Agreements

      Two schools.

      Head of Growth 2 quarters

    4. 4

      Instructors

      Mission Managers.

      Head of Mission Success ongoing

    5. 5

      Feedback

      Into product.

      Chief Technology Officer ongoing

    6. 6

      Expand

      More schools.

      Head of Growth 4 quarters

    First result
    4 quarters
    Cost
    Engineering and staff time
    Owner
    Chief Technology Officer

    Smallest test

    Run one classroom session.

    Why it works

    Package an unclassified Saga and TyrOS sandbox with synthetic scenarios for logistics courses and wargames, offered through an education agreement, with Mission Managers as instructors.

    It builds familiarity in the next generation of logisticians and gives Rune feedback from hundreds of planners.

    Risks and how to handle them

    • Support load

      Limit to two schools at first.

    Evidence

    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
    • HiringMission Manager and Technical Operations Specialist roles in Seattle and Honolulu (posted October 6, 2026): Mission Managers "Lead training sessions"; Technical Operations Specialists "Create practical training materials, including demos, guides, and step-by-step instructions", "Train military users virtually, in classrooms, and in the field" and "Help build runbooks and a troubleshooting knowledge base", for "soldiers, Marines, airmen, and operators".Source
  • 17

    TyrOS works offline, at the edge and across echelons, and the CEO serves in the National Guard. Guard units run disaster response where networks fail, the same conditions TyrOS is built for.

    Medium impactHigh effort First result in 4 quarters Chief Executive Officer

    First action

    Identify a Guard exercise to join.

    How to measure it

    Guard pilots

    Now
    –
    Target
    1
    By
    4 quarters

    Steps

    1. 1

      Pick a state

      With an upcoming exercise.

      Chief Executive Officer 1 month

    2. 2

      Agree scope

      Pilot terms.

      Head of Growth 1 month

    3. 3

      Deploy

      With FDEs.

      Forward Deployed Engineer 1 quarter

    4. 4

      Train

      Guard logisticians.

      Technical Operations Specialist 1 month

    5. 5

      Review

      After-action.

      Head of Mission Success 1 month

    6. 6

      Decide

      Expand or stop.

      Chief Executive Officer 1 month

    First result
    4 quarters
    Cost
    Deployment costs
    Owner
    Chief Executive Officer

    Smallest test

    Talk to one Guard logistics officer.

    Why it works

    Run a pilot with one state Guard during a planned disaster-response exercise: track supplies, forecast needs and route distribution offline. Publish what worked if cleared.

    It opens a second mission set with the same product and gives public, non-classified proof of offline performance.

    Risks and how to handle them

    • Distraction from core programs

      One small pilot only.

    Evidence

    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
    • Your websiteThe TyrOS page's "Tested where it matters most" lists the Army 4th Infantry Division (NGC2, Ivy Sting, Project Convergence Capstone 6), the 1st Cavalry Division (Pegasus Charge), the USMC (Project Dynamis, Dynamis Serial 009) and the 25th Infantry Division (Lightning Surge). The word "Navy" does not appear on the homepage, TyrOS, careers or contact pages; on the About page it appears only in a leader's biography.Source
    • Your websitePress release, October 7, 2026: the Army selected TyrOS "for delivery to I Corps" in its initial NGC2 application awards ("collective one-year value of approximately $93.6 million"), after prototyping with the 4th and 25th Infantry Divisions; the Army "also awarded Rune $4.1 million for sustainment orchestration of autonomous systems"; Rune is "the logistics application provider on the Marine Corps' Project Dynamis"; Rune serves "the U.S. military and allied nations".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 18

    The page code still carries pieces of a template: a hidden menu block ("Aircraft Propulsion", "shop") that links to another company's online shop, "{{year}}" in the footer until a script fills it, and placeholder text on the careers page. They are small, but defense buyers judge attention to detail.

    Medium impactLow effort First result in 1 week Front End Engineer

    First action

    Delete the hidden menu block.

    How to measure it

    Template leftovers

    Now
    –
    Target
    0
    By
    1 week

    Steps

    1. 1

      Find

      Text-only review of every page.

      Front End Engineer 2 hours

    2. 2

      Delete menu

      Hidden block.

      Front End Engineer 1 hour

    3. 3

      Year fallback

      Static year.

      Front End Engineer 30 minutes

    4. 4

      Placeholder

      Careers text.

      Front End Engineer 30 minutes

    5. 5

      Publish

      All pages.

      Front End Engineer 30 minutes

    6. 6

      Check

      After each template change.

      Front End Engineer ongoing

    First result
    1 week
    Cost
    $0
    Owner
    Front End Engineer

    Smallest test

    Remove the hidden menu today.

    Why it works

    Delete the hidden menu block, hard-code the year as a fallback, replace placeholder text, and review every page in a text-only view for other leftovers.

    Clean pages support the "we sweat the small stuff" message on the careers page.

    Risks and how to handle them

    • Breaking the layout

      Test on mobile after removal.

    Evidence

    • Your websiteCareers page: before scripts run, the page reads "Open Position ( 0 )" and "This is some text inside of a div block."; the role list then loads from a CMS feed of 20 roles. There is no job structured data. Template leftovers: a hidden menu block ("Aircraft Propulsion", "shop") links to another company's online shop, and the footer shows "{{year}}" until a script fills it.Source
  • 19

    Rune is hiring Forward Deployed Engineers and Technical Operations Specialists in Honolulu, TyrOS supported the 25th Infantry Division at Lightning Surge 5 in Hawaii, and it was used at Balikatan 2026. Navy, Marine and Army commands in the Pacific share the distance and contested-logistics problem.

    Medium impactMedium effort First result in 2 quarters Head of Growth

    First action

    Confirm what the Honolulu team can say publicly.

    How to measure it

    Meetings with Pacific commands

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      Confirm

      Public details.

      Communications lead 1 week

    2. 2

      Draft

      Pacific page.

      Head of Growth 2 weeks

    3. 3

      Publish

      With local contact.

      Front End Engineer 1 day

    4. 4

      Link

      From Navy page.

      Front End Engineer 1 hour

    5. 5

      Meetings

      Pacific commands.

      Growth Director - U.S. Navy ongoing

    6. 6

      Review

      Quarterly.

      Head of Growth quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Head of Growth

    Smallest test

    Add a Pacific paragraph to the Navy page.

    Why it works

    Publish a page about Rune in the Pacific: the Honolulu team, the Pacific exercises, offline operation over long distances, and a local contact. Use it with the Navy page in Pacific meetings.

    Commands value a vendor with people nearby; a local team is a reason to meet.

    Risks and how to handle them

    • Overlap with the Navy page

      Keep the Pacific page about place, the Navy page about service.

    Builds on

    Evidence

    • HiringThe Ashby board lists 18 open roles: Forward Deployed Engineers in Rosslyn, Austin, Honolulu and Seattle; backend engineers for sensors and integrations, distribution, GenAI and maps and routing; front-end, full-stack and electromechanical engineers; Mission Managers and Technical Operations Specialists. Job posts say Rune stays "close to our users by embedding directly with military units during exercises and rotations".Source
    • Your websitePress release, October 7, 2026: the Army selected TyrOS "for delivery to I Corps" in its initial NGC2 application awards ("collective one-year value of approximately $93.6 million"), after prototyping with the 4th and 25th Infantry Divisions; the Army "also awarded Rune $4.1 million for sustainment orchestration of autonomous systems"; Rune is "the logistics application provider on the Marine Corps' Project Dynamis"; Rune serves "the U.S. military and allied nations".Source
    • Your websiteHomepage: "Logistics wins wars. Rune wins logistics."; TyrOS with TyrSense tags and sensors, the Autonomy Development Kit (ADK), "Open APIs for easy orchestration" and Saga, "Rune's Agentic Logistician"; "Rune has deployed TyrOS in large scale exercises with the Army and Marine Corps, including Balikatan 2026, Project Convergence Capstone 6, and Pegasus Charge 3."Source
    • HiringGrowth Director - U.S. Navy (Rosslyn, posted September 16, 2026): "execute capture opportunities to drive top-line growth within the U.S. Navy", "directly and through strategic corporate partnerships"; "Represent Rune at industry events, trade shows, and government meetings"; oversee a pipeline "from lead generation, through shaping to final contract award"; "Lead proposal development efforts, including RFP responses, pricing strategies, and contract negotiations to position Rune for Program of Record capture".Source
  • 20

    Rune's field roles ask for years of military service in logistics and an active or obtainable Secret clearance, and its careers page invites veterans and operators to get in touch. The fastest source of cleared veterans is the network of the veterans Rune already employs.

    Medium impactLow effort First result in 1 quarter Recruiting lead

    First action

    Set the bonus amount and announce it internally.

    How to measure it

    Share of field hires from referrals

    Now
    –
    Target
    40%
    By
    3 quarters

    Steps

    1. 1

      Set bonus

      For cleared hires.

      Recruiting lead 1 week

    2. 2

      Links

      Per role, per employee.

      Recruiting lead 1 week

    3. 3

      Announce

      All-hands.

      Chief Executive Officer 1 day

    4. 4

      Sessions

      Quarterly per office.

      Recruiting lead quarterly

    5. 5

      Track

      Referrals to hires.

      Recruiting lead monthly

    6. 6

      Pay fast

      At start date.

      Finance ongoing

    First result
    1 quarter
    Cost
    Referral bonuses
    Owner
    Recruiting lead

    Smallest test

    Ask the current team for three names each.

    Why it works

    Pay a referral bonus for cleared hires, give each employee a short link per open role, and run a quarterly "bring a friend" session at each office for veterans from their former units.

    Referred cleared hires start sooner, which lets Mission Success staff new deployments and the growth team promise them.

    Risks and how to handle them

    • Narrow networks

      Track diversity of sources and keep other channels open.

    Evidence

    • HiringThe Ashby board lists 18 open roles: Forward Deployed Engineers in Rosslyn, Austin, Honolulu and Seattle; backend engineers for sensors and integrations, distribution, GenAI and maps and routing; front-end, full-stack and electromechanical engineers; Mission Managers and Technical Operations Specialists. Job posts say Rune stays "close to our users by embedding directly with military units during exercises and rotations".Source
    • HiringMission Manager and Technical Operations Specialist roles in Seattle and Honolulu (posted October 6, 2026): Mission Managers "Lead training sessions"; Technical Operations Specialists "Create practical training materials, including demos, guides, and step-by-step instructions", "Train military users virtually, in classrooms, and in the field" and "Help build runbooks and a troubleshooting knowledge base", for "soldiers, Marines, airmen, and operators".Source
    • Your websiteCareers page: before scripts run, the page reads "Open Position ( 0 )" and "This is some text inside of a div block."; the role list then loads from a CMS feed of 20 roles. There is no job structured data. Template leftovers: a hidden menu block ("Aircraft Propulsion", "shop") links to another company's online shop, and the footer shows "{{year}}" until a script fills it.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Rune Technologies did not commission, review or endorse it, and Programmable is not affiliated with Rune Technologies. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Rune Technologies runs its business.

Something wrong, or do you represent Rune Technologies? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Navy page, news pages, sitemap and canonicals, mobile speed, how-to-buy page, careers page fix and template cleanup.

  2. Days 31 to 6010 ideas

    Partner page, exercise one-pagers, events, training videos, Air Force and allied pages, contact routing and the essay series; the Pacific page and veteran referrals.

  3. Days 61 to 903 ideas

    Commit to the past-performance library, the school wargame sandbox and a Guard disaster-response pilot.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value engineers in the field during exercises. The most cited problem: logistics run on whiteboards and spreadsheets.

  • Works offline and at the edge
  • Jammed or degraded networks
  • In their words: “sustainment”

Market

Competitive landscape

3 competitors compared: Palantir, Anduril and Lockheed Martin.

  • Gap to exploit: Offline-first sustainment software for every service
  • Palantir: Not logistics-specific
  • Anduril: Logistics is not its core

Hiring signals

Rune is expanding beyond the Army: a Growth Director for the U.S.

  • Growth Director - U.S. Navy: Navy capture and proposals. Ideas 1, 5, 9, 15.
  • Head of Mission Success: Joint Force and allied deployments. Ideas 8, 12.
  • Mission Manager (Seattle): Training and customer delivery. Idea 8.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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