SERHANT. growth playbook

Build one recruiting template and roll it out per market: local headline, the market's founding agents and their production (with permission), local listings and Studios work shot in that market, a two-minute S.MPLE walk-through, the split and support model in plain words, and a "book a confidential call" form that goes straight to that market's Strategic Growth Manager. Launch Minnesota and Utah first (as "coming soon" pages that collect interest until the licence is live), then the 2026 launch markets (Chicago, Boston, Texas, California, Colorado), then the rest. Link each page from the matching state page and from every recruiting email and text.

Agents check out a brokerage before they take the meeting. A local page with local peers turns a cold call into a booked pitch, and it gives the Partners a link to send instead of a national brochure.

[ ] H1: Join SERHANT. in <market>
[ ] 3 founding or local agents with production (permission)
[ ] Local listings and one Studios film from the market
[ ] S.MPLE in two minutes
[ ] Split and support model in plain words
[ ] Confidential call form routed to the local Strategic Growth Manager
[ ] Linked from the state listing page
[ ] Broker of Record review

• Naming a market before the licence is live

  Use "coming soon" pages that only collect interest, reviewed by the Broker of Record.

• Founding agents prefer privacy

  Ask permission and use team names where they prefer.

• HiringStrategic Growth (agent recruiting) roles posted August 30, 2026 for NYC, the West Coast, Connecticut/New York State, the DMV, Florida, the Hamptons/Long Island, Minnesota, Northern California, Rhode Island, Utah, Boston, Chicago, Southern California and Arizona/Nevada, plus earlier posts for Pennsylvania, Colorado, Texas, Miami and the Midwest. Strategic Growth Partners "Cold-call, text, and email prospective candidates", "Schedule recruitment pitches for Strategic Growth Managers" and "Coordinate meetings for the VP of Growth in expansion markets"; they are "the first point of contact for all recruitment leads sent from our CEO".Source
• Your websiteState and city pages (/massachusetts, /Illinois, /colorado, /rhode-island and about 40 more) are listing pages ("Luxury Properties In Massachusetts") with no recruiting section, all sharing one meta description ("Step into a world of elegance..."); the Rhode Island page title has no place name ("Discover Elegant Homes for Sale Exclusively at SERHANT."). /minnesota and /utah return 404. The footer lists licences in AZ, CA, CO, CT, FL, GA, IL, MA, MD, NC, NJ, NV, NY, PA, RI, SC, TX, VA and DC (checked October 21, 2026).Source
• Your website/become-an-agent is one national page: "agents earn on average four times more than industry standards", footnoted "Based on median gross income from the 2023 National Association of REALTORS® Member Profile compared to SERHANT. agents for CY 2022"; "Join a Network of Over 47,000 Like-Minded Agents"; one "Get in Touch" call to action. There is no market-specific version.Source
• HiringMultimedia Producers in Minnesota and Utah (posted September 29, 2026) produce "video property tours as well as social-first video content designed to amplify agent brands", optimise for Instagram, YouTube, Facebook and TikTok, and "Track and analyze video performance data to evaluate effectiveness".Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source

Refresh the earnings comparison with the latest full year and the current NAR member profile (or replace it with deal-size growth for agents who joined in 2024-25), keep the footnote, and label the 47,000 clearly (for example, the wider community of agents in SERHANT.'s education and network) next to the 2,500 agents at the brokerage. Have the Broker of Record and counsel sign off.

Recruits are top producers comparing offers. Current, clearly labelled numbers build trust; stale ones invite objections in the first call.

• New numbers are less striking

  Lead with deal size or time saved if income is weaker.

• Your website/become-an-agent is one national page: "agents earn on average four times more than industry standards", footnoted "Based on median gross income from the 2023 National Association of REALTORS® Member Profile compared to SERHANT. agents for CY 2022"; "Join a Network of Over 47,000 Like-Minded Agents"; one "Get in Touch" call to action. There is no market-specific version.Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source
• HiringSenior Strategic Growth Manager (NYC): "Create personalized recruiting strategies tailored to individual agents' businesses", "Analyze local market trends, brokerage movement, and competitive intelligence", "Partner with Marketing to develop recruiting campaigns, events, and thought leadership initiatives" and "Develop referral networks that consistently generate high-quality recruiting opportunities".Source

Replace the hand-maintained list with Greenhouse's public job board feed (filter by department and location), so roles appear and disappear automatically. Add a "Growth" filter for the market expansion roles.

A list that matches the board stops wasted applications and shows the expansion map accurately.

• Feed breaks the page design

  Style the feed inside the existing component.

• Your websiteThe careers page lists openings that are not on the live Greenhouse board of 46 roles, such as "Strategic Growth Manager Charleston, SC", "Director, Community & Membership Growth", "Mobile Engineering Lead" and "VP, People" (checked October 21, 2026).Source
• HiringStrategic Growth (agent recruiting) roles posted August 30, 2026 for NYC, the West Coast, Connecticut/New York State, the DMV, Florida, the Hamptons/Long Island, Minnesota, Northern California, Rhode Island, Utah, Boston, Chicago, Southern California and Arizona/Nevada, plus earlier posts for Pennsylvania, Colorado, Texas, Miami and the Midwest. Strategic Growth Partners "Cold-call, text, and email prospective candidates", "Schedule recruitment pitches for Strategic Growth Managers" and "Coordinate meetings for the VP of Growth in expansion markets"; they are "the first point of contact for all recruitment leads sent from our CEO".Source

Unpublish or noindex the drafts and backups, remove them from the sitemap, redirect any that earned links to the live page, and add a pre-publish rule in Luxury Presence that copies stay unpublished.

A clean sitemap concentrates ranking on the real market pages and avoids a placeholder title showing in Google.

• Deleting a page someone uses

  Redirect instead of deleting.

• Your websiteSitemap (checked October 21, 2026): 97 static pages including live, indexable working copies (/test titled "Copy of Discover Florida Homes for Sale", /copy-of-homepage-draft-06-10-25, /sell-draft, /offices-backup, /privacy-policy-backup) and /template-regions titled "Discover Elegant [Region Name] Homes for Sale"; plus 2,106 agent pages, 170 team pages, 428 neighborhood pages and 144 development pages.Source
• Website checkThe site runs on Luxury Presence; the contact form offers "Joining SERHANT." as a topic next to buying, selling and renting; the domain has verified HubSpot and Klaviyo accounts and the "SERHANT. Selects" newsletter; email is protected with DMARC p=reject.Source

Pick one path (the one with more links), point the other version's canonical at it and redirect it, and list only that version in the sitemap.

One URL per post gathers all ranking signals and makes reporting accurate.

• Temporary ranking wobble

  Redirect in one go and monitor.

• Your websiteBlog: all 190 posts are listed twice, at /blog/<slug> and /new/blog/<slug>, and both versions declare themselves canonical. By slug, 9 posts are about the Hamptons, 7 Miami, 6 Brooklyn, 5 California, 2 Boston and 1 each Chicago, Texas and Denver.Source
• Your websiteSitemap (checked October 21, 2026): 97 static pages including live, indexable working copies (/test titled "Copy of Discover Florida Homes for Sale", /copy-of-homepage-draft-06-10-25, /sell-draft, /offices-backup, /privacy-policy-backup) and /template-regions titled "Discover Elegant [Region Name] Homes for Sale"; plus 2,106 agent pages, 170 team pages, 428 neighborhood pages and 144 development pages.Source

Ask for market and current brokerage on the form when the topic is joining, route it by market to the Partner in HubSpot with a one-hour alert, and send the market page and a 15-minute booking link by text. Track time to first contact.

Speed wins recruiting conversations, and routing by market puts the agent in front of someone who knows their city.

• Leads land in markets without a Partner

  Fall back to the VP of Growth's queue.

• Website checkThe site runs on Luxury Presence; the contact form offers "Joining SERHANT." as a topic next to buying, selling and renting; the domain has verified HubSpot and Klaviyo accounts and the "SERHANT. Selects" newsletter; email is protected with DMARC p=reject.Source
• HiringStrategic Growth (agent recruiting) roles posted August 30, 2026 for NYC, the West Coast, Connecticut/New York State, the DMV, Florida, the Hamptons/Long Island, Minnesota, Northern California, Rhode Island, Utah, Boston, Chicago, Southern California and Arizona/Nevada, plus earlier posts for Pennsylvania, Colorado, Texas, Miami and the Midwest. Strategic Growth Partners "Cold-call, text, and email prospective candidates", "Schedule recruitment pitches for Strategic Growth Managers" and "Coordinate meetings for the VP of Growth in expansion markets"; they are "the first point of contact for all recruitment leads sent from our CEO".Source
• HiringSenior Strategic Growth Manager (NYC): "Create personalized recruiting strategies tailored to individual agents' businesses", "Analyze local market trends, brokerage movement, and competitive intelligence", "Partner with Marketing to develop recruiting campaigns, events, and thought leadership initiatives" and "Develop referral networks that consistently generate high-quality recruiting opportunities".Source

At each launch, film a short piece with the founding agents on why they moved (with their approval) and cut it into a two-minute film for the market page, 30-second clips for the Partners to text, and social posts. Track which clips get booked calls.

Agents trust other agents, and the founding group is the proof that top local producers made the move.

• Former firms object

  Keep it positive and about SERHANT., never about the old firm.

• HiringMultimedia Producers in Minnesota and Utah (posted September 29, 2026) produce "video property tours as well as social-first video content designed to amplify agent brands", optimise for Instagram, YouTube, Facebook and TikTok, and "Track and analyze video performance data to evaluate effectiveness".Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source
• HiringStrategic Growth (agent recruiting) roles posted August 30, 2026 for NYC, the West Coast, Connecticut/New York State, the DMV, Florida, the Hamptons/Long Island, Minnesota, Northern California, Rhode Island, Utah, Boston, Chicago, Southern California and Arizona/Nevada, plus earlier posts for Pennsylvania, Colorado, Texas, Miami and the Midwest. Strategic Growth Partners "Cold-call, text, and email prospective candidates", "Schedule recruitment pitches for Strategic Growth Managers" and "Coordinate meetings for the VP of Growth in expansion markets"; they are "the first point of contact for all recruitment leads sent from our CEO".Source
• HiringSenior Marketing Operations Coordinator (posted September 23, 2026): "As our Studios footprint continues to expand across the country"; prepares "reporting on production volume, turnaround times, operational performance" and will "Support market launches".Source

Write one launch checklist with owners and dates: state and recruiting pages live, Broker of Record listed, launch press release and local reporter list, founding-agents film, three local blog posts, first listings filmed, launch event. Run every new market through it and review it after each launch.

Repeatable launches are faster and nothing gets missed, which matters with about 19 markets recruiting at once.

• Checklist becomes bureaucracy

  Keep it to one page with 15 items.

• HiringSenior Marketing Operations Coordinator (posted September 23, 2026): "As our Studios footprint continues to expand across the country"; prepares "reporting on production volume, turnaround times, operational performance" and will "Support market launches".Source
• HiringVP, Communications: "Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives", "Create standardized intake, evaluation, pitching, and amplification systems", give "Local Leaders and Brokers of Record" toolkits, and build relationships with reporters "in each new market the company enters".Source
• Your websiteState and city pages (/massachusetts, /Illinois, /colorado, /rhode-island and about 40 more) are listing pages ("Luxury Properties In Massachusetts") with no recruiting section, all sharing one meta description ("Step into a world of elegance..."); the Rhode Island page title has no place name ("Discover Elegant Homes for Sale Exclusively at SERHANT."). /minnesota and /utah return 404. The footer lists licences in AZ, CA, CO, CT, FL, GA, IL, MA, MD, NC, NJ, NV, NY, PA, RI, SC, TX, VA and DC (checked October 21, 2026).Source
• Your websiteBlog: all 190 posts are listed twice, at /blog/<slug> and /new/blog/<slug>, and both versions declare themselves canonical. By slug, 9 posts are about the Hamptons, 7 Miami, 6 Brooklyn, 5 California, 2 Boston and 1 each Chicago, Texas and Denver.Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source

Give each 2026 market a monthly post from a local agent in the blog's "From the Field" style (market moves, notable sales, neighborhood guides), linked from that market's state and neighborhood pages and pitched to local reporters.

Local content brings local buyers and sellers, shows recruits the brand works for agents in their city, and feeds the PR system.

• Agents miss deadlines

  Offer a ghostwritten draft from a short interview.

• Your websiteBlog: all 190 posts are listed twice, at /blog/<slug> and /new/blog/<slug>, and both versions declare themselves canonical. By slug, 9 posts are about the Hamptons, 7 Miami, 6 Brooklyn, 5 California, 2 Boston and 1 each Chicago, Texas and Denver.Source
• HiringVP, Communications: "Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives", "Create standardized intake, evaluation, pitching, and amplification systems", give "Local Leaders and Brokers of Record" toolkits, and build relationships with reporters "in each new market the company enters".Source
• Your websiteSitemap (checked October 21, 2026): 97 static pages including live, indexable working copies (/test titled "Copy of Discover Florida Homes for Sale", /copy-of-homepage-draft-06-10-25, /sell-draft, /offices-backup, /privacy-policy-backup) and /template-regions titled "Discover Elegant [Region Name] Homes for Sale"; plus 2,106 agent pages, 170 team pages, 428 neighborhood pages and 144 development pages.Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source

Build one intake form (listing price, story angle, deadline, market, assets from Studios), a scoring rule, a weekly triage and a monthly digest per state of what was placed. Give Local Leaders a toolkit for stories below the threshold.

Fair, visible PR is a recruiting benefit in itself and gets the best listings in front of reporters faster.

• Volume overwhelms the team

  Raise the threshold and route the rest to toolkits.

• HiringVP, Communications: "Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives", "Create standardized intake, evaluation, pitching, and amplification systems", give "Local Leaders and Brokers of Record" toolkits, and build relationships with reporters "in each new market the company enters".Source
• HiringSenior Product Manager, AI Creative Products (posted September 15, 2026, reporting to the CTO): products for ID Lab and Studios with two halves, making them "materially faster and more efficient" and "self-serve: giving SERHANT. agents more robust tools to create premium marketing on their own"; Studios also produces programming for "LISTED by SERHANT., our real estate media network".Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source

Give each new agent five first tasks in S.MPLE (a listing package, a CMA, a social post, a transaction file, a database clean-up) in the first 30 days, with an Advisor check-in at days 3, 10 and 30. Report usage by market to the Growth team.

Early habits predict adoption, and agents who see time saved stay and refer.

• Agents feel micromanaged

  Frame it as done-for-you help.

• HiringAgent Advisor, S.MPLE (posted September 8, 2026): "Contribute to month over month increased Agent adoption and engagement by a minimum 5%" of S.MPLE, "Manage 50+ incoming Agent requests", onboard new S.MPLE agents and help them "establish efficient daily habits" from day one.Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source
• News coverageChicago Sun-Times, October 2026: SERHANT. is "active in 20 states", has "more than 11 million followers across its social media platforms", and S.MPLE (launched 2024) gives agents AI tools "for lead generation, marketing and transaction management".Source

At day 45, offer monthly members who attended a live session an annual plan with a bonus (a coaching replay pack or a live Q&A seat). At cancellation, ask one reason, then offer a pause, a cheaper plan or a matching workshop. Track saves by reason.

Annual members churn less, and a reason-led save flow keeps members who leave for fixable reasons.

• Discounts cheapen the brand

  Use content bonuses, not price cuts.

• HiringCommunity Platform Manager for Sell It, "the daily performance platform for ambitious real estate professionals" with "an ambitious 10x growth plan", moving "from a content library into a daily performance system". The role owns churn reporting including the "share of churn inside the first 90 days", a "systematic exit survey", an early-warning system for members with "14+ days with zero engagement" and "the monthly-to-annual conversion push".Source

Add an optional "I'd like to hear about joining SERHANT." choice in Sell It onboarding and in market-specific live sessions; members who opt in go to their market's Strategic Growth Manager. Never use member data without that choice.

Warm, opted-in agents convert far better than cold lists, and the offer adds value to Sell It instead of selling at members.

• Members feel targeted

  Keep it opt-in and never contact members who have not chosen it.

• HiringCommunity Platform Manager for Sell It, "the daily performance platform for ambitious real estate professionals" with "an ambitious 10x growth plan", moving "from a content library into a daily performance system". The role owns churn reporting including the "share of churn inside the first 90 days", a "systematic exit survey", an early-warning system for members with "14+ days with zero engagement" and "the monthly-to-annual conversion push".Source
• HiringStrategic Growth (agent recruiting) roles posted August 30, 2026 for NYC, the West Coast, Connecticut/New York State, the DMV, Florida, the Hamptons/Long Island, Minnesota, Northern California, Rhode Island, Utah, Boston, Chicago, Southern California and Arizona/Nevada, plus earlier posts for Pennsylvania, Colorado, Texas, Miami and the Midwest. Strategic Growth Partners "Cold-call, text, and email prospective candidates", "Schedule recruitment pitches for Strategic Growth Managers" and "Coordinate meetings for the VP of Growth in expansion markets"; they are "the first point of contact for all recruitment leads sent from our CEO".Source
• HiringSenior Strategic Growth Manager (NYC): "Create personalized recruiting strategies tailored to individual agents' businesses", "Analyze local market trends, brokerage movement, and competitive intelligence", "Partner with Marketing to develop recruiting campaigns, events, and thought leadership initiatives" and "Develop referral networks that consistently generate high-quality recruiting opportunities".Source

Send each agent a monthly one-page report: views of their listing films and social posts, top-performing clip, and leads attributed. Use aggregated results in recruiting ("our agents' listings got X views last month").

Showing reach keeps agents and gives the Growth team proof instead of a promise.

• Low numbers disappoint

  Pair each report with one suggestion to improve.

• HiringMultimedia Producers in Minnesota and Utah (posted September 29, 2026) produce "video property tours as well as social-first video content designed to amplify agent brands", optimise for Instagram, YouTube, Facebook and TikTok, and "Track and analyze video performance data to evaluate effectiveness".Source
• News coverageChicago Sun-Times, October 2026: SERHANT. is "active in 20 states", has "more than 11 million followers across its social media platforms", and S.MPLE (launched 2024) gives agents AI tools "for lead generation, marketing and transaction management".Source
• HiringSenior Marketing Operations Coordinator (posted September 23, 2026): "As our Studios footprint continues to expand across the country"; prepares "reporting on production volume, turnaround times, operational performance" and will "Support market launches".Source
• HiringSenior Strategic Growth Manager (NYC): "Create personalized recruiting strategies tailored to individual agents' businesses", "Analyze local market trends, brokerage movement, and competitive intelligence", "Partner with Marketing to develop recruiting campaigns, events, and thought leadership initiatives" and "Develop referral networks that consistently generate high-quality recruiting opportunities".Source

Serve a still poster first and the video only on fast connections, compress and resize the listing images, set long cache lifetimes for Luxury Presence assets, and re-test.

A lighter page keeps passing as traffic grows and saves data for mobile visitors.

• The brand wants the video

  Keep it, just load it after the page is usable.

• Google PageSpeedHomepage, mobile lab test: performance 54 (desktop 76); main content (a full-screen video) appears at 12.2s; the page downloads 18.3 MB, 17.2 MB of it images and video; caching could save 15 MB on repeat visits and image delivery 8 MB. Real Chrome visitors pass Core Web Vitals (LCP 2.3s, INP 178ms, CLS 0), with server response at 1.4s for real users. Accessibility 60: form fields without labels and buttons without accessible names.Source

Add labels and accessible names to every lead form, fix contrast on calls to action, and test with a screen reader.

Accessible forms convert better for everyone and lower legal risk for a national brokerage.

• Theme limits

  Ask Luxury Presence for template fixes.

• Google PageSpeedHomepage, mobile lab test: performance 54 (desktop 76); main content (a full-screen video) appears at 12.2s; the page downloads 18.3 MB, 17.2 MB of it images and video; caching could save 15 MB on repeat visits and image delivery 8 MB. Real Chrome visitors pass Core Web Vitals (LCP 2.3s, INP 178ms, CLS 0), with server response at 1.4s for real users. Accessibility 60: form fields without labels and buttons without accessible names.Source
• Website checkThe site runs on Luxury Presence; the contact form offers "Joining SERHANT." as a topic next to buying, selling and renting; the domain has verified HubSpot and Klaviyo accounts and the "SERHANT. Selects" newsletter; email is protected with DMARC p=reject.Source

Build a kit in S.MPLE: upload photos and details, get brand-approved listing copy, a property website, social cuts and print pieces from ID Lab templates, with Studios review for higher-priced listings. Measure listings launched and time saved.

It brings the SERHANT. look to every listing in every market, which is the promise recruits are buying.

• Quality slips

  Templates plus human review for top listings.

• HiringSenior Product Manager, AI Creative Products (posted September 15, 2026, reporting to the CTO): products for ID Lab and Studios with two halves, making them "materially faster and more efficient" and "self-serve: giving SERHANT. agents more robust tools to create premium marketing on their own"; Studios also produces programming for "LISTED by SERHANT., our real estate media network".Source
• HiringAgent Advisor, S.MPLE (posted September 8, 2026): "Contribute to month over month increased Agent adoption and engagement by a minimum 5%" of S.MPLE, "Manage 50+ incoming Agent requests", onboard new S.MPLE agents and help them "establish efficient daily habits" from day one.Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source
• News coverageChicago Sun-Times, October 2026: SERHANT. is "active in 20 states", has "more than 11 million followers across its social media platforms", and S.MPLE (launched 2024) gives agents AI tools "for lead generation, marketing and transaction management".Source

Give every episode a property page with a tour request, the listing agent and "homes like this" in the same market; add tracked links in descriptions and pinned comments; route leads to the agent with the episode noted.

It turns audience into listing leads, the clearest proof to sellers and recruits that media sells homes.

• Viewers want entertainment, not sales

  Keep links in descriptions, not in the show.

• HiringSenior Product Manager, AI Creative Products (posted September 15, 2026, reporting to the CTO): products for ID Lab and Studios with two halves, making them "materially faster and more efficient" and "self-serve: giving SERHANT. agents more robust tools to create premium marketing on their own"; Studios also produces programming for "LISTED by SERHANT., our real estate media network".Source
• News coverageChicago Sun-Times, October 2026: SERHANT. is "active in 20 states", has "more than 11 million followers across its social media platforms", and S.MPLE (launched 2024) gives agents AI tools "for lead generation, marketing and transaction management".Source
• HiringMultimedia Producers in Minnesota and Utah (posted September 29, 2026) produce "video property tours as well as social-first video content designed to amplify agent brands", optimise for Instagram, YouTube, Facebook and TikTok, and "Track and analyze video performance data to evaluate effectiveness".Source

Publish a short luxury report per state twice a year (price bands, days on market, buyer origins, new development absorption) and give each market leader the local chapter to pitch. Link it from the state pages.

Original local data earns press, links and seller calls, and gives agents a reason to call their sphere.

• Small samples in new markets

  Combine with public MLS data and say so.

• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source
• HiringVP, Communications: "Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives", "Create standardized intake, evaluation, pitching, and amplification systems", give "Local Leaders and Brokers of Record" toolkits, and build relationships with reporters "in each new market the company enters".Source
• Your websiteState and city pages (/massachusetts, /Illinois, /colorado, /rhode-island and about 40 more) are listing pages ("Luxury Properties In Massachusetts") with no recruiting section, all sharing one meta description ("Step into a world of elegance..."); the Rhode Island page title has no place name ("Discover Elegant Homes for Sale Exclusively at SERHANT."). /minnesota and /utah return 404. The footer lists licences in AZ, CA, CO, CT, FL, GA, IL, MA, MD, NC, NJ, NV, NY, PA, RI, SC, TX, VA and DC (checked October 21, 2026).Source

Sign five partners (design, moving, art, smart home, insurance) for a closing gift pack and member-only offers, delivered by the agent, with partner revenue that funds the program.

It makes agents look good at closing, earns referrals and gives partners a measurable audience.

• Referral fee rules

  Have counsel review payments to and from partners.

• HiringBrand Partnerships & Activation Manager (posted September 9, 2026): partnerships "across SERHANT., Ryan Serhant, and our broader brand ecosystem", "creative ideas that go beyond traditional sponsorships", "custom products and merchandise".Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source

When an agent refers someone who joins, give the referrer a Studios package (a listing film or brand shoot). Promote it inside S.MPLE and at market meetings, and track referrals by market.

Peer referrals are the cheapest recruits, and the reward shows off the brand's best benefit.

• Studios capacity

  Cap rewards per month per market.

• HiringSenior Strategic Growth Manager (NYC): "Create personalized recruiting strategies tailored to individual agents' businesses", "Analyze local market trends, brokerage movement, and competitive intelligence", "Partner with Marketing to develop recruiting campaigns, events, and thought leadership initiatives" and "Develop referral networks that consistently generate high-quality recruiting opportunities".Source
• HiringMultimedia Producers in Minnesota and Utah (posted September 29, 2026) produce "video property tours as well as social-first video content designed to amplify agent brands", optimise for Instagram, YouTube, Facebook and TikTok, and "Track and analyze video performance data to evaluate effectiveness".Source
• HiringAgent Advisor, S.MPLE (posted September 8, 2026): "Contribute to month over month increased Agent adoption and engagement by a minimum 5%" of S.MPLE, "Manage 50+ incoming Agent requests", onboard new S.MPLE agents and help them "establish efficient daily habits" from day one.Source

Filter the press strip by state (Chicago coverage on the Illinois page), remove off-topic items, and write a unique title and description for each state page with the main cities named.

Local press is local proof, and unique titles help each state page rank for its own searches.

• Thin press in new markets

  Fall back to national SERHANT. news only.

• Your websiteState pages such as /massachusetts and /colorado end with the same national press strip, which mixes SERHANT. news with unrelated AI-industry headlines from outside sites, instead of local coverage.Source
• Your websiteState and city pages (/massachusetts, /Illinois, /colorado, /rhode-island and about 40 more) are listing pages ("Luxury Properties In Massachusetts") with no recruiting section, all sharing one meta description ("Step into a world of elegance..."); the Rhode Island page title has no place name ("Discover Elegant Homes for Sale Exclusively at SERHANT."). /minnesota and /utah return 404. The footer lists licences in AZ, CA, CO, CT, FL, GA, IL, MA, MD, NC, NJ, NV, NY, PA, RI, SC, TX, VA and DC (checked October 21, 2026).Source
• News coverageHousingWire, October 6, 2026: SERHANT. entered Chicago "with 40+ agents and $600 million in trailing sales", founding agents came from @properties and Jameson Sotheby's, the firm "now operates in 20 markets with nearly 2,500 agents" and it cites S.MPLE as a key draw; Massachusetts, Texas, California and Colorado also launched in 2026.Source