Solana Foundation growth playbook

Add the report pages to the sitemap with dates. Rewrite each title and description for the institutional reader (what the report answers, for whom, when it was updated). Put a short ungated summary with three cited findings on each page, then a download form that asks firm type and role, records consent, and routes institutional sign-ups to Institutional BD the same day. Refresh dated figures, add an author and an "updated" date, and track downloads and meetings per report. All copy goes through legal review: no price, yield or investment claims.

Indexed, dated and citable pages get found by the right readers, quoted by journalists and AI assistants, and give BD a clean list of who engaged with which topic.

[ ] URL in the sitemap with a lastmod date
[ ] Title and description written for an institutional reader
[ ] Ungated summary with three cited findings
[ ] Author and "updated" date on the page
[ ] Dated figures refreshed or labelled
[ ] Form asks firm type and role, with consent
[ ] Institutional sign-ups routed to BD the same day
[ ] Legal sign-off: no price, yield or investment claims

• Sign-ups fall when the summary is free

  Measure qualified sign-ups and meetings, not raw downloads.

• Compliance across jurisdictions

  Legal approves every report page and form before launch.

• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• Foundation websitesolana.com/reports lists four 2026 reports: Issuing Tokenized Equities (March 19), Privacy on Solana (March 23), Payment Solutions (March 31) and Stablecoin Remittances (August 18). None of the four report pages is in any solana.com sitemap (main, news or podcasts; checked October 22, 2026). The tokenized equities page's search description reads "Get an in-depth report on tokenizing equities on the Solana blockchain by signing up for a newsletter", and its headline figure is dated May 2025.Source
• Foundation websitesolana.com (copyright Solana Foundation): sitemap of 18,994 URLs, English plus 18 languages with about 995 pages each; English sections include docs (468), news (348), developers (153), solutions (24) and podcasts (19 series).Source

Write real titles and descriptions for every page, add a sitemap, a favicon and a share image, and update validator links to the current documentation.

Validators and grant applicants find the right page and trust what they see, for a day of work.

• Translations break again

  Add a build check for untranslated keys.

• Your websitesolana.org is the Foundation's own site: grants and funding, the Delegation Program, FAQ and terms; solanafoundation.com redirects to it. It has no sitemap (/sitemap.xml returns 404) and no social share image or favicon; the Delegation Program page's meta description is the untranslated key "delegationProgram.description", the grants page's description is just "Grants and Funding", and both titles end "Solana: Build crypto apps that scale". Validator setup links go to docs.solana.com, which now redirects to another team's documentation site (checked October 22, 2026).Source
• Google PageSpeedsolana.org: real Chrome visitors pass Core Web Vitals (largest contentful paint 1.7 s, INP 91 ms, CLS 0.05 at the 75th percentile); lab mobile performance 69, desktop 96.Source

Publish a current validator health snapshot with the same measures and method, set a quarterly refresh with the Data team, and show the history so readers see the trend.

Current, sourced numbers are what skeptical reporters, policymakers and allocators check first.

• Some numbers look worse

  Publish them with context; trust comes from consistency.

• Foundation websitesolana.com/research: the Validator and Community Health snapshot is dated June 2025 (1,295 consensus validators, Nakamoto coefficient 20, 40 countries) and marked "Published snapshot; figures are not live", while Network Performance is dated September 2026 ("100% network uptime since February 2024, as reported September 2026").Source
• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source

Offer three paths (issuing an asset, payments and stablecoins, research and briefings), each with a short form that routes to the right BD owner and promises a reply time. Show what happens after the form.

Clear paths raise the share of serious requests and speed up the first meeting.

• Fewer submissions

  Track meetings, not form fills.

• Foundation websitesolana.com/solutions/financial-institutions ("Wall Street's Settlement Rail") lists live deployments with links to each institution's own announcement (Morgan Stanley Investment Management, JPMorgan, Citi, Societe Generale-FORGE, State Street and Galaxy) and has one call to action, "Connect now", a general Typeform.Source
• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• HiringGM, AI Ecosystem (San Francisco, posted July 6, 2026): owns the Bay Area with "a dedicated budget" and funding decisions; "bridge Solana and the AI & emerging tech worlds" ("agents that transact, decentralized compute, verifiable inference, machine-to-machine payments"); event strategy of "hackathons, founder dinners, technical salons". Head of RWA (New York, posted October 2, 2026): support issuers "throughout the lifecycle", "Create growth playbooks that can scale across different asset types and issuers", "Provide regular performance reporting".Source

Publish a searchable directory of funded public-goods projects (with consent): category, region, milestone status and a link to what shipped. Feature three each month on social.

Visible outcomes attract better applications and show the ecosystem the money builds public goods.

• Projects that failed

  Show milestone status honestly.

• Your websiteGrants page: "500+ projects funded", "$100M+ in funding", "6 continents"; milestone-based grants and convertible grants for public goods, plus RFPs; application review "~1 week". There is no public list of funded projects or their results.Source
• Your websitesolana.org is the Foundation's own site: grants and funding, the Delegation Program, FAQ and terms; solanafoundation.com redirects to it. It has no sitemap (/sitemap.xml returns 404) and no social share image or favicon; the Delegation Program page's meta description is the untranslated key "delegationProgram.description", the grants page's description is just "Grants and Funding", and both titles end "Solana: Build crypto apps that scale". Validator setup links go to docs.solana.com, which now redirects to another team's documentation site (checked October 22, 2026).Source

Agree the target account list with BD by segment (issuers, asset managers, banks, payments firms), map personas, send each segment a quarterly content path (report, briefing, event invite), and track engagement by account in the CRM.

Focused programmes turn content into meetings with the accounts BD needs.

• Privacy rules

  Consent-based outreach only.

• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• Foundation websitesolana.com/reports lists four 2026 reports: Issuing Tokenized Equities (March 19), Privacy on Solana (March 23), Payment Solutions (March 31) and Stablecoin Remittances (August 18). None of the four report pages is in any solana.com sitemap (main, news or podcasts; checked October 22, 2026). The tokenized equities page's search description reads "Get an in-depth report on tokenizing equities on the Solana blockchain by signing up for a newsletter", and its headline figure is dated May 2025.Source
• Foundation websitesolana.com/solutions/financial-institutions ("Wall Street's Settlement Rail") lists live deployments with links to each institution's own announcement (Morgan Stanley Investment Management, JPMorgan, Citi, Societe Generale-FORGE, State Street and Galaxy) and has one call to action, "Connect now", a general Typeform.Source

Plan one annual flagship on tokenization and internet capital markets: original data with methods, downloadable charts, outside reviewers, embargoed press briefings and a launch at a flagship event. Strictly factual: no price, yield or investment claims; legal reviews every page.

A cited report becomes the reference journalists and analysts return to, and opens doors for BD.

• Seen as marketing

  Publish methods and outside reviewers.

• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• Foundation websitesolana.com/reports lists four 2026 reports: Issuing Tokenized Equities (March 19), Privacy on Solana (March 23), Payment Solutions (March 31) and Stablecoin Remittances (August 18). None of the four report pages is in any solana.com sitemap (main, news or podcasts; checked October 22, 2026). The tokenized equities page's search description reads "Get an in-depth report on tokenizing equities on the Solana blockchain by signing up for a newsletter", and its headline figure is dated May 2025.Source
• Foundation websitesolana.com/research: the Validator and Community Health snapshot is dated June 2025 (1,295 consensus validators, Nakamoto coefficient 20, 40 countries) and marked "Published snapshot; figures are not live", while Network Performance is dated September 2026 ("100% network uptime since February 2024, as reported September 2026").Source

Create a library by segment and asset type: approved narrative, deck, one-pagers, objection answers (including reliability and decentralization), case links and reports. Version and date everything; legal approves.

Consistent, approved material speeds deals and avoids off-message claims.

• Material goes stale

  Date every item and review quarterly.

• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source
• Foundation websitesolana.com/solutions/financial-institutions ("Wall Street's Settlement Rail") lists live deployments with links to each institution's own announcement (Morgan Stanley Investment Management, JPMorgan, Citi, Societe Generale-FORGE, State Street and Galaxy) and has one call to action, "Connect now", a general Typeform.Source

Pick two franchises (builders explaining what they shipped; a weekly ecosystem recap), cut every podcast into chapters and shorts, and publish on a fixed schedule. Track subscribers and returning viewers.

Reusing existing interviews gives a steady schedule quickly and reaches audiences who do not use X.

• Guests mention token prices

  Edit out price talk and keep a disclaimer.

• HiringNew Media Manager, Social and Community Growth (remote US, posted September 16, 2026): "Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram"; "Create and scale recurring content franchises"; "regional, localized, and non-English content"; "Build and manage a network of creators, founders, builders"; moments include "Breakpoint, Accelerate, Hacker Houses".Source
• Foundation websitesolana.com (copyright Solana Foundation): sitemap of 18,994 URLs, English plus 18 languages with about 995 pages each; English sections include docs (468), news (348), developers (153), solutions (24) and podcasts (19 series).Source

Send every franchise video through the same localization pipeline for subtitles and titles in the top five languages, and commission one local creator per region for native shorts.

Non-English audiences get content at almost no extra cost, using a system that already works.

• Local rules on crypto promotion

  Legal review per country.

• Foundation websitesolana.com (copyright Solana Foundation): sitemap of 18,994 URLs, English plus 18 languages with about 995 pages each; English sections include docs (468), news (348), developers (153), solutions (24) and podcasts (19 series).Source
• HiringNew Media Manager, Social and Community Growth (remote US, posted September 16, 2026): "Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram"; "Create and scale recurring content franchises"; "regional, localized, and non-English content"; "Build and manage a network of creators, founders, builders"; moments include "Breakpoint, Accelerate, Hacker Houses".Source

Recruit builders and educators as creators, give them a brief, assets and early news, and a written policy: disclose the relationship, no price predictions, no yield or investment claims. Pay for education and product content only.

Creators reach new audiences with trusted voices while the Foundation keeps a clear line on what is said.

• A creator breaks the rules

  Clear contract terms and removal.

• HiringNew Media Manager, Social and Community Growth (remote US, posted September 16, 2026): "Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram"; "Create and scale recurring content franchises"; "regional, localized, and non-English content"; "Build and manage a network of creators, founders, builders"; moments include "Breakpoint, Accelerate, Hacker Houses".Source
• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source

Write the tiers and templates, run two rehearsals a year with client teams and major apps, and publish one page that lists past incidents, their reports and fixes, linked from the research page.

Fast, accurate updates in the first hour build trust with institutions and press; one history page shows the trend honestly.

• Speaking for others

  Templates state only what the Foundation knows.

• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source
• Foundation websitesolana.com/research: the Validator and Community Health snapshot is dated June 2025 (1,295 consensus validators, Nakamoto coefficient 20, 40 countries) and marked "Published snapshot; figures are not live", while Network Performance is dated September 2026 ("100% network uptime since February 2024, as reported September 2026").Source

Recruit 20 independent experts (client engineers, researchers, auditors, academics), offer media training, and publish a press page that lists them by topic with contact routes.

Journalists get credible sources fast, and stories include accurate technical context.

• Experts seen as paid voices

  Keep them independent and unpaid for opinions.

• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source

Run a quarterly Bay Area hackathon on agent payments, give winners office hours, grants or introductions to investors, and a landing page for AI builders that links the tools, registry and docs. Track projects shipped.

A clear path turns events into products and stories.

• Hype projects

  Fund only working code with users.

• HiringGM, AI Ecosystem (San Francisco, posted July 6, 2026): owns the Bay Area with "a dedicated budget" and funding decisions; "bridge Solana and the AI & emerging tech worlds" ("agents that transact, decentralized compute, verifiable inference, machine-to-machine payments"); event strategy of "hackathons, founder dinners, technical salons". Head of RWA (New York, posted October 2, 2026): support issuers "throughout the lifecycle", "Create growth playbooks that can scale across different asset types and issuers", "Provide regular performance reporting".Source
• Foundation websitesolana.com homepage: "The capital market for every asset on earth"; news on Breakpoint 2026 at Olympia London, 15-17 November; the site also publishes llms.txt, llms-full.txt and agent skill files, an Agent Registry and x402 pages for AI builders.Source
• Your websiteGrants page: "500+ projects funded", "$100M+ in funding", "6 continents"; milestone-based grants and convertible grants for public goods, plus RFPs; application review "~1 week". There is no public list of funded projects or their results.Source

Publish short explainers (what a validator is, how stablecoin payments settle, how the network has performed) with sources, a policy contact, and printable versions. Legal and policy teams approve.

Clear, sourced material shapes how new audiences understand the network.

• Read as lobbying

  Stick to facts and sources.

• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source
• Foundation websitesolana.com/research: the Validator and Community Health snapshot is dated June 2025 (1,295 consensus validators, Nakamoto coefficient 20, 40 countries) and marked "Published snapshot; figures are not live", while Network Performance is dated September 2026 ("100% network uptime since February 2024, as reported September 2026").Source

Tag every talk by audience (institutions, developers, payments, AI), schedule clips and recaps within 48 hours, invite target accounts to an institutional track, and send each a recap of the talks for their segment.

One event becomes months of content and a reason for every BD follow-up.

• Speakers say off-message things

  Clip review before posting.

• Foundation websitesolana.com homepage: "The capital market for every asset on earth"; news on Breakpoint 2026 at Olympia London, 15-17 November; the site also publishes llms.txt, llms-full.txt and agent skill files, an Agent Registry and x402 pages for AI builders.Source
• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• HiringNew Media Manager, Social and Community Growth (remote US, posted September 16, 2026): "Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram"; "Create and scale recurring content franchises"; "regional, localized, and non-English content"; "Build and manage a network of creators, founders, builders"; moments include "Breakpoint, Accelerate, Hacker Houses".Source

Write a launch kit per asset type (announcement templates, integration checklist for wallets and custodians, co-marketing options) and one reporting template, reviewed by legal so it never implies returns.

Repeatable launches save time per issuer and make co-marketing consistent.

• Implying endorsement

  State clearly the Foundation does not endorse products.

• HiringGM, AI Ecosystem (San Francisco, posted July 6, 2026): owns the Bay Area with "a dedicated budget" and funding decisions; "bridge Solana and the AI & emerging tech worlds" ("agents that transact, decentralized compute, verifiable inference, machine-to-machine payments"); event strategy of "hackathons, founder dinners, technical salons". Head of RWA (New York, posted October 2, 2026): support issuers "throughout the lifecycle", "Create growth playbooks that can scale across different asset types and issuers", "Provide regular performance reporting".Source
• Foundation websitesolana.com/solutions/financial-institutions ("Wall Street's Settlement Rail") lists live deployments with links to each institution's own announcement (Morgan Stanley Investment Management, JPMorgan, Citi, Societe Generale-FORGE, State Street and Galaxy) and has one call to action, "Connect now", a general Typeform.Source

Add a step-by-step onboarding path (requirements, testnet, application, status), fix the documentation links, publish progress on validators by region, and target underrepresented regions.

More, better-distributed validators support the Foundation's decentralization goal.

• Low-quality applicants

  Keep performance requirements.

• Your websitesolana.org is the Foundation's own site: grants and funding, the Delegation Program, FAQ and terms; solanafoundation.com redirects to it. It has no sitemap (/sitemap.xml returns 404) and no social share image or favicon; the Delegation Program page's meta description is the untranslated key "delegationProgram.description", the grants page's description is just "Grants and Funding", and both titles end "Solana: Build crypto apps that scale". Validator setup links go to docs.solana.com, which now redirects to another team's documentation site (checked October 22, 2026).Source
• Foundation websitesolana.com/research: the Validator and Community Health snapshot is dated June 2025 (1,295 consensus validators, Nakamoto coefficient 20, 40 countries) and marked "Published snapshot; figures are not live", while Network Performance is dated September 2026 ("100% network uptime since February 2024, as reported September 2026").Source

Connect consented engagement (reports, events, briefings, site visits) to accounts in one CRM view, define influenced pipeline with BD, and report quarterly with honest limits.

Budgets go to what moves institutions, and BD sees which content matters.

• Over-claiming

  Report influence, not credit.

• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• Foundation websitesolana.com/reports lists four 2026 reports: Issuing Tokenized Equities (March 19), Privacy on Solana (March 23), Payment Solutions (March 31) and Stablecoin Remittances (August 18). None of the four report pages is in any solana.com sitemap (main, news or podcasts; checked October 22, 2026). The tokenized equities page's search description reads "Get an in-depth report on tokenizing equities on the Solana blockchain by signing up for a newsletter", and its headline figure is dated May 2025.Source

Run a monthly closed-door briefing with a technical deep dive and a practitioner talk, under clear rules (no investment advice), with notes shared as a public summary afterwards.

Regular, useful sessions build relationships faster than one-off conferences.

• Low attendance

  Small rooms, sharp topics.

• HiringInstitutional Growth Marketing Lead (New York, posted September 16, 2026): "Banks, asset managers, and financial infrastructure providers are building on Solana ... What we do not yet have is a dedicated marketing capability that speaks to those buyers in their language"; the role will "Segment the institutional and capital-markets audience down to named accounts and specific personas", "Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed", build "sales enablement materials for Institutional BD" and "Measure institutional engagement and pipeline influence"; "Breakpoint serving as the anchor moment".Source
• Foundation websitesolana.com/solutions/financial-institutions ("Wall Street's Settlement Rail") lists live deployments with links to each institution's own announcement (Morgan Stanley Investment Management, JPMorgan, Citi, Societe Generale-FORGE, State Street and Galaxy) and has one call to action, "Connect now", a general Typeform.Source
• HiringGM, AI Ecosystem (San Francisco, posted July 6, 2026): owns the Bay Area with "a dedicated budget" and funding decisions; "bridge Solana and the AI & emerging tech worlds" ("agents that transact, decentralized compute, verifiable inference, machine-to-machine payments"); event strategy of "hackathons, founder dinners, technical salons". Head of RWA (New York, posted October 2, 2026): support issuers "throughout the lifecycle", "Create growth playbooks that can scale across different asset types and issuers", "Provide regular performance reporting".Source

Build a data page with the core measures (validators, countries, uptime, energy, transactions), each with source, date and method, updated automatically where possible.

Live, sourced figures end the problem of stale numbers across the site.

• Figures misread

  Show method and context beside each.

• Foundation websitesolana.com/research: the Validator and Community Health snapshot is dated June 2025 (1,295 consensus validators, Nakamoto coefficient 20, 40 countries) and marked "Published snapshot; figures are not live", while Network Performance is dated September 2026 ("100% network uptime since February 2024, as reported September 2026").Source
• Foundation websitesolana.com/reports lists four 2026 reports: Issuing Tokenized Equities (March 19), Privacy on Solana (March 23), Payment Solutions (March 31) and Stablecoin Remittances (August 18). None of the four report pages is in any solana.com sitemap (main, news or podcasts; checked October 22, 2026). The tokenized equities page's search description reads "Get an in-depth report on tokenizing equities on the Solana blockchain by signing up for a newsletter", and its headline figure is dated May 2025.Source
• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source

Add summaries and links for every report and research page to llms.txt, with dates and sources, and check monthly how assistants answer common institutional questions.

If assistants cite the Foundation's research, the reports reach readers who never visit the site.

• Hard to measure

  Use a fixed question set.

• Foundation websitesolana.com homepage: "The capital market for every asset on earth"; news on Breakpoint 2026 at Olympia London, 15-17 November; the site also publishes llms.txt, llms-full.txt and agent skill files, an Agent Registry and x402 pages for AI builders.Source
• Foundation websitesolana.com/reports lists four 2026 reports: Issuing Tokenized Equities (March 19), Privacy on Solana (March 23), Payment Solutions (March 31) and Stablecoin Remittances (August 18). None of the four report pages is in any solana.com sitemap (main, news or podcasts; checked October 22, 2026). The tokenized equities page's search description reads "Get an in-depth report on tokenizing equities on the Solana blockchain by signing up for a newsletter", and its headline figure is dated May 2025.Source

Make a ten-part series of one-minute explainers on safety and basics, with no price talk, and pin it on YouTube, TikTok and Instagram.

Trustworthy basics bring newcomers in safely and are reshared for years.

• Seen as promotion

  Focus on safety and how things work.

• HiringNew Media Manager, Social and Community Growth (remote US, posted September 16, 2026): "Solana's voice on X is one of the strongest in crypto. The people we need to reach next, younger developers, users outside the US, anyone touching onchain finance for the first time, spend their time on YouTube, TikTok, Instagram"; "Create and scale recurring content franchises"; "regional, localized, and non-English content"; "Build and manage a network of creators, founders, builders"; moments include "Breakpoint, Accelerate, Hacker Houses".Source
• HiringVP, International Communications (remote US, posted September 28, 2026): new audiences include "payments executives, asset managers, central bank staff, congressional offices and consumer press - audiences with no patience for jargon and a long memory for the network's early reliability problems"; the role sets "a handful of defensible claims", builds "a bench of credible external technical voices", and runs issues management with "severity tiers, named decision-makers, rehearsed processes, and pre-drafted response language". "The Foundation does not own the Solana network."Source