Solink growth playbook

Keep one page per rival and 301-redirect the duplicate. For each, write what is true about that rival: where it fits (for example, Verkada and Rhombus sell their own cameras; Solink layers on cameras the buyer already has), a fair feature and cost-model table, how switching works with their cameras and recorders, and one customer who moved from that system. Keep the ad versions on noindex URLs with ad-specific headlines, and fix the "Paid Ads" titles today.

People comparing vendors are close to buying. A specific, fair page wins both the search and the sales call, and the same content becomes the competitor comparisons the new team is hired to build.

[ ] One indexable URL per rival; duplicates redirected
[ ] No internal labels in titles or previews
[ ] What the rival is good at, stated fairly
[ ] Cost model and hardware model compared
[ ] How switching works with the rival's cameras and recorders
[ ] One customer who switched
[ ] Sources and "last checked" date
[ ] Linked from the matching blog guide

• Claims about rivals go out of date

  Date each page and cite the rival's own pages.

• Paid ads lose their landing pages

  Keep ad copies on noindex URLs.

• Your websiteCompetitor landing pages (checked October 22, 2026): ten /lp/ pages target Verkada (two pages), Avigilon (two pages), DTiQ, Milestone, Eagle Eye Networks, Rhombus, Spot AI and Coram. All carry "index, follow" and are listed in the landing-page sitemap. With the rival's name swapped out, their text is about 98% identical: the same four bullets, the same three customer quotes, and "Ready to switch from [rival]?". Three title tags read "Avigilon Alternative - Paid Ads", "DTiQ Alternative - Paid Ads" and "Milestone Alternative - Paid Ads", and those words are also in their social-preview titles.Source
• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source
• Competitor researchRivals' own homepages: Verkada, "cloud-managed security cameras, access control, and smart building solutions" with a "Free 30-day trial"; Rhombus, "Start a free trial with the #1 rated physical security solution for customer satisfaction"; Spot AI, "Cameras that understand, act, and document"; DTiQ, loss prevention and video "for restaurants, convenience stores, and retailers"; Eagle Eye Networks, "AI video surveillance & proactive security"; Coram, a "Unified Physical Security Platform".See the research Source
• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source

Agree one fact sheet (locations, countries, integrations, camera models, customers) with a date and an owner, update the job-post template, About page, homepage, press boilerplate and sales deck, and refresh it each quarter.

Consistent proof is the base for analyst briefings and RFPs, and it stops reps and recruiters quoting old figures.

• Numbers move quickly

  Use rounded "+" figures with a date.

• HiringThe "About Solink" paragraph differs between current job posts: "over 35,000 locations across 60+ countries" (Senior Director post), "over 30,000 locations across 32+ countries" (Enterprise AE, Full-Service Restaurants AE and Content posts) and "over 36,000 locations across 60+ countries" (Regulated Industries AE). The About page says "35 k+ locations" and "50 + countries".Source
• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source

Map the terms to the industries Solink sells to (matching the /solutions/ pages), merge and redirect the duplicates, noindex taxonomy archives that only list posts, and show the matching stories on each /solutions/ page.

One strong page per industry ranks better and gives the industry AEs one link to send.

• Losing existing rankings

  Redirect to the closest page and watch Search Console.

• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• HiringSales hiring: Account Executive - SMB (Full-Service Restaurants), Account Executive - SMB (Regulated Industries) selling "to licensed cannabis retailers and operators, helping them stay compliant, reduce loss", and Account Executive, Enterprise (posted October 19, 2026) for "Fortune 1000 companies" in "physical security, retail, and loss prevention", using ZoomInfo, HubSpot and Gong.Source

Rebuild /pricing-review as "How Solink pricing works": what it is priced on (locations, cameras, products), what is included, what is not needed (no camera replacement), typical bundles by business type and an ROI estimator built on the existing whitepapers. Keep the meeting form below it.

A clear pricing model answers the first question every buyer has and backs up the "no per-camera compounding costs" claim on the comparison pages.

• Publishing prices weakens negotiation

  Explain the model and typical bundles, not list prices.

• Your websitePricing: the only pricing page, /pricing-review, is a meeting form ("Pricing is customized to suit your business needs"), while the competitor pages promise "Predictable unified pricing - no per-camera compounding costs" and link to it. The resource library has ROI pieces (an ROI Advantage whitepaper, retail IT, operations and loss prevention ROI pages, an oil-change ROI infographic).Source
• Your websiteCompetitor landing pages (checked October 22, 2026): ten /lp/ pages target Verkada (two pages), Avigilon (two pages), DTiQ, Milestone, Eagle Eye Networks, Rhombus, Spot AI and Coram. All carry "index, follow" and are listed in the landing-page sitemap. With the rival's name swapped out, their text is about 98% identical: the same four bullets, the same three customer quotes, and "Ready to switch from [rival]?". Three title tags read "Avigilon Alternative - Paid Ads", "DTiQ Alternative - Paid Ads" and "Milestone Alternative - Paid Ads", and those words are also in their social-preview titles.Source
• Competitor researchRivals' own homepages: Verkada, "cloud-managed security cameras, access control, and smart building solutions" with a "Free 30-day trial"; Rhombus, "Start a free trial with the #1 rated physical security solution for customer satisfaction"; Spot AI, "Cameras that understand, act, and document"; DTiQ, loss prevention and video "for restaurants, convenience stores, and retailers"; Eagle Eye Networks, "AI video surveillance & proactive security"; Coram, a "Unified Physical Security Platform".See the research Source
• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source

For each upcoming show, publish a page with bookable 20-minute slots by territory rep, the demos shown (AI Agents, Drive-Thru AI, alarm monitoring), a customer speaking or attending, and an offer such as a store camera assessment. Send it in pre-show sequences and tag every booking to the event in HubSpot.

Pre-booked meetings are the biggest driver of trade-show return, and the page gives SDRs one link to send.

• No-shows

  Send reminders and offer a video call instead.

• Your websiteEvent pages (for example NACS, Groceryshop, GSX, Hospitality Tech Expo, NRF Europe) list the dates and booth number with "Experience Solink in action"; the NACS page shows no meeting slots, agenda or demo-station details.Source
• HiringField Marketing Specialist (posted October 19, 2026): runs the trade show and field event program across North America for buyers who are "loss prevention leaders, operators, franchise owners, and IT decision-makers", including Solink Summit; owns "pre-show outreach and meeting-booking campaigns", lead capture and "a post-event report on every show - cost per lead, cost per meeting, influenced and sourced pipeline", plus regional webinars, customer dinners and "co-marketing activity with channel partners and integrators".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source

Create a kit with an audit-readiness checklist, a camera coverage worksheet and short summaries of how existing cannabis customers prepare for inspections, with links to each regulator's own published rules rather than Solink's paraphrase. Gate the full kit and use it in AE outreach.

Useful compliance help earns the meeting in a regulated market and fits the new AE's pitch.

• Rules change

  Link to regulators and date the kit.

• HiringSales hiring: Account Executive - SMB (Full-Service Restaurants), Account Executive - SMB (Regulated Industries) selling "to licensed cannabis retailers and operators, helping them stay compliant, reduce loss", and Account Executive, Enterprise (posted October 19, 2026) for "Fortune 1000 companies" in "physical security, retail, and loss prevention", using ZoomInfo, HubSpot and Gong.Source
• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• Your websiteYouTube channel: about 1,560 subscribers, 116 videos and 579,000 total views. The success stories include cannabis operators (Shangri-La, Canada Buds, Century Cannabis), Canadian retailers (Canadian Tire, Pet Valu, JYSK) and franchise restaurant groups (Jack in the Box, Popeyes, Five Guys, Domino's, Dairy Queen, Carl's Jr. operators).Source
• Your websiteHikvision page: "Hikvision is leaving. Your security plan shouldn't."; "Keep your existing commercial cameras, no rip-and-replace"; "Headquartered in Ottawa, Canada"; an FAQ on Hikvision restrictions in Canada and the U.S. that says private businesses "can generally keep using cameras they already own, but support and replacement parts are becoming harder to get".Source

Interview ten won and ten lost deals each quarter (including lost pilots), tag reasons in Salesforce, and turn the patterns into updated comparison pages, competitor comparisons and product requests. Share a one-page summary with Sales, Product and Customer Success.

Decisions based on real buyer reasons beat guesses, and the public pages stay accurate.

• Lost buyers will not talk

  Use a neutral interviewer and a gift card.

• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source
• HiringSenior Manager, Revenue Operations (posted October 13, 2026): Solink's growth "comes through a high volume of interconnected pilots, rollouts, and expansions rather than a handful of long, linear deals"; the role stewards Salesforce data and moves reporting "beyond observational weather reporting" to "forecasting, scenario planning, and whitespace analysis". A Chief of Staff, GTM was posted October 21, 2026.Source
• Your websiteCompetitor landing pages (checked October 22, 2026): ten /lp/ pages target Verkada (two pages), Avigilon (two pages), DTiQ, Milestone, Eagle Eye Networks, Rhombus, Spot AI and Coram. All carry "index, follow" and are listed in the landing-page sitemap. With the rival's name swapped out, their text is about 98% identical: the same four bullets, the same three customer quotes, and "Ready to switch from [rival]?". Three title tags read "Avigilon Alternative - Paid Ads", "DTiQ Alternative - Paid Ads" and "Milestone Alternative - Paid Ads", and those words are also in their social-preview titles.Source

Write a short category brief (what vision intelligence is, who buys it, how it differs from video management), pick the analysts who cover retail loss prevention, restaurant tech and physical security, and brief them twice a year with customer results. Prepare a standard RFI pack.

Analysts shape enterprise shortlists, and a category brief keeps Solink from being judged as just another camera system.

• Pay-to-play perception

  Lead with customer outcomes and independent briefings.

• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source
• Your websiteNews page: Agentic AI capabilities generally available (June 23, 2026); Drive-Thru AI for QSRs (May 13, 2026); an Agentic AI Summit with AWS, Comcast Business and Goldman Sachs (June 8, 2026); "7 G2 badges" (June 2, 2026); a new Chief Product Officer and Chief Corporate & Legal Officer (October 8, 2026); the CEO honored by Goldman Sachs (October 15, 2026). The March 2026 Solink Secure Summit roundup says attendance doubled from 2025. A "State of AI in Retail" survey report launched at NRF in January 2026.Source

Tag every story and video by industry, number of locations, rival replaced, products used and result, and build an internal reference finder plus a public filter. Recruit reference customers from the Executive Customer Council and track how often each is used.

The right reference at the right moment shortens enterprise deals, and tagging shows which proof is missing.

• Reference fatigue

  Cap requests per customer each quarter.

• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source
• Your websiteYouTube channel: about 1,560 subscribers, 116 videos and 579,000 total views. The success stories include cannabis operators (Shangri-La, Canada Buds, Century Cannabis), Canadian retailers (Canadian Tire, Pet Valu, JYSK) and franchise restaurant groups (Jack in the Box, Popeyes, Five Guys, Domino's, Dairy Queen, Carl's Jr. operators).Source
• Your websiteCompetitor landing pages (checked October 22, 2026): ten /lp/ pages target Verkada (two pages), Avigilon (two pages), DTiQ, Milestone, Eagle Eye Networks, Rhombus, Spot AI and Coram. All carry "index, follow" and are listed in the landing-page sitemap. With the rival's name swapped out, their text is about 98% identical: the same four bullets, the same three customer quotes, and "Ready to switch from [rival]?". Three title tags read "Avigilon Alternative - Paid Ads", "DTiQ Alternative - Paid Ads" and "Milestone Alternative - Paid Ads", and those words are also in their social-preview titles.Source

Build a seller kit: three qualifying questions, the industries that fit, a one-page leave-behind, a co-branded landing page with deal-registration built in, and a short video. Run monthly enablement and reward the first registered deal in each region.

Partner sellers bring what is easy to explain, and registration built into the landing page makes the pipeline visible.

• Low seller attention

  Keep the pitch to three questions.

• HiringChannel Account Manager (posted September 15, 2026): owns "Solink's strategic partnership with Comcast": activating Comcast sellers, deal registration, co-selling with Solink AEs, progressing opportunities "through pilot and multi-site rollout", and building "repeatable franchise plays" from "Solink's approved-vendor relationships and standard pricing within major restaurant brands".Source
• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• Your websiteNews page: Agentic AI capabilities generally available (June 23, 2026); Drive-Thru AI for QSRs (May 13, 2026); an Agentic AI Summit with AWS, Comcast Business and Goldman Sachs (June 8, 2026); "7 G2 badges" (June 2, 2026); a new Chief Product Officer and Chief Corporate & Legal Officer (October 8, 2026); the CEO honored by Goldman Sachs (October 15, 2026). The March 2026 Solink Secure Summit roundup says attendance doubled from 2025. A "State of AI in Retail" survey report launched at NRF in January 2026.Source

For each brand with an approved relationship, build a franchisee page (behind the brand's franchisee portal or by direct link) with the brand's standard pricing, a peer franchisee story and a booking link, and present at franchisee conferences and regional co-ops.

Franchisees buy what peers in their system already use, and approval removes the vendor-risk question.

• Brands restrict vendor marketing

  Use only approved channels.

• HiringChannel Account Manager (posted September 15, 2026): owns "Solink's strategic partnership with Comcast": activating Comcast sellers, deal registration, co-selling with Solink AEs, progressing opportunities "through pilot and multi-site rollout", and building "repeatable franchise plays" from "Solink's approved-vendor relationships and standard pricing within major restaurant brands".Source
• Your websiteYouTube channel: about 1,560 subscribers, 116 videos and 579,000 total views. The success stories include cannabis operators (Shangri-La, Canada Buds, Century Cannabis), Canadian retailers (Canadian Tire, Pet Valu, JYSK) and franchise restaurant groups (Jack in the Box, Popeyes, Five Guys, Domino's, Dairy Queen, Carl's Jr. operators).Source
• HiringField Marketing Specialist (posted October 19, 2026): runs the trade show and field event program across North America for buyers who are "loss prevention leaders, operators, franchise owners, and IT decision-makers", including Solink Summit; owns "pre-show outreach and meeting-booking campaigns", lead capture and "a post-event report on every show - cost per lead, cost per meeting, influenced and sourced pipeline", plus regional webinars, customer dinners and "co-marketing activity with channel partners and integrators".Source

Before each pilot, agree three measurable outcomes with the buyer (for example, investigation time, voids found, drive-thru time), a review date and the rollout size if met. Track pilots as their own Salesforce stage and forecast rollouts from scorecard results.

Clear success criteria turn pilots into rollouts faster and give RevOps a forecast based on outcomes.

• Buyers resist commitments

  Make the rollout size an estimate, not a contract.

• HiringSenior Manager, Revenue Operations (posted October 13, 2026): Solink's growth "comes through a high volume of interconnected pilots, rollouts, and expansions rather than a handful of long, linear deals"; the role stewards Salesforce data and moves reporting "beyond observational weather reporting" to "forecasting, scenario planning, and whitespace analysis". A Chief of Staff, GTM was posted October 21, 2026.Source
• HiringChannel Account Manager (posted September 15, 2026): owns "Solink's strategic partnership with Comcast": activating Comcast sellers, deal registration, co-selling with Solink AEs, progressing opportunities "through pilot and multi-site rollout", and building "repeatable franchise plays" from "Solink's approved-vendor relationships and standard pricing within major restaurant brands".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source

Measure days from signature to first location live and to full rollout, by size. Once the median is good, publish it ("most locations live in X days"), show a deployment timeline on product pages and give AEs a rollout plan template.

A measured time to value answers a common enterprise objection and gives the deployment team a public goal.

• Large rollouts take longer

  Publish by size band.

• HiringDirector, Deployment Operations (posted October 5, 2026): owns the "sales-to-deployment operating model, from the moment a deal closes to the point a customer is live", with success measured as "Deployment cycle times, on-time delivery and quality metrics improve measurably, and ARR from new deals is realized faster", working with "installation partners and field resources".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source
• Your websiteHikvision page: "Hikvision is leaving. Your security plan shouldn't."; "Keep your existing commercial cameras, no rip-and-replace"; "Headquartered in Ottawa, Canada"; an FAQ on Hikvision restrictions in Canada and the U.S. that says private businesses "can generally keep using cameras they already own, but support and replacement parts are becoming harder to get".Source

Add a camera and recorder check to the page (upload a model list or photo of the recorder label), route results to an installer partner in the area, and offer a fixed-price recorder retirement for multi-location businesses. Promote to integrators and in Canada first.

Businesses facing a forced change are ready to buy, and a compatibility answer removes the biggest worry.

• Claims about another vendor

  Keep to the regulators' published facts and have Legal review.

• Your websiteHikvision page: "Hikvision is leaving. Your security plan shouldn't."; "Keep your existing commercial cameras, no rip-and-replace"; "Headquartered in Ottawa, Canada"; an FAQ on Hikvision restrictions in Canada and the U.S. that says private businesses "can generally keep using cameras they already own, but support and replacement parts are becoming harder to get".Source
• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• HiringField Marketing Specialist (posted October 19, 2026): runs the trade show and field event program across North America for buyers who are "loss prevention leaders, operators, franchise owners, and IT decision-makers", including Solink Summit; owns "pre-show outreach and meeting-booking campaigns", lead capture and "a post-event report on every show - cost per lead, cost per meeting, influenced and sourced pipeline", plus regional webinars, customer dinners and "co-marketing activity with channel partners and integrators".Source

Segment customers by industry and products used, then run in-app and email campaigns with a free 30-day AI Agents trial on two locations, a customer webinar and an expansion offer. Give CSMs a list of the accounts most likely to expand.

Customers who trust Solink already have the cameras and integrations in place, so trials are quick.

• Trial without results

  Set one success metric per trial.

• HiringSenior Director, Product & Customer Marketing (posted September 21, 2026): a "newly unified leadership role" to "create category leadership and sharpen our positioning"; owns competitive intelligence and "a win/loss program that turns deal outcomes into sharper positioning", competitor comparisons and objection handling "that drives rep proficiency and win rate", will "Build Solink's Analyst Relations program from the ground up", and owns "references, case studies, testimonials, and advocacy programs" plus programs that "grow adoption and ARPU through positioning, packaging".Source
• Your websiteNews page: Agentic AI capabilities generally available (June 23, 2026); Drive-Thru AI for QSRs (May 13, 2026); an Agentic AI Summit with AWS, Comcast Business and Goldman Sachs (June 8, 2026); "7 G2 badges" (June 2, 2026); a new Chief Product Officer and Chief Corporate & Legal Officer (October 8, 2026); the CEO honored by Goldman Sachs (October 15, 2026). The March 2026 Solink Secure Summit roundup says attendance doubled from 2025. A "State of AI in Retail" survey report launched at NRF in January 2026.Source
• HiringSenior Manager, Revenue Operations (posted October 13, 2026): Solink's growth "comes through a high volume of interconnected pilots, rollouts, and expansions rather than a handful of long, linear deals"; the role stewards Salesforce data and moves reporting "beyond observational weather reporting" to "forecasting, scenario planning, and whitespace analysis". A Chief of Staff, GTM was posted October 21, 2026.Source

Pitch joint sessions (customer plus Solink expert) to retail, restaurant, convenience and security conferences, record each one, and turn it into clips, a blog post and a LinkedIn series. Track pipeline from session attendees.

Customer speakers win speaking slots more easily and give every session sales value afterwards.

• Customer availability

  Offer recorded or virtual sessions.

• HiringSenior Manager, Content (posted October 6, 2026): owns "our category point of view", will "Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies)", runs an editorial calendar across "blog, LinkedIn, newsletter" and a "trade-focused speaker and influencer program", and measures "engagement, share of voice, pipeline influence".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source
• HiringField Marketing Specialist (posted October 19, 2026): runs the trade show and field event program across North America for buyers who are "loss prevention leaders, operators, franchise owners, and IT decision-makers", including Solink Summit; owns "pre-show outreach and meeting-booking campaigns", lead capture and "a post-event report on every show - cost per lead, cost per meeting, influenced and sourced pipeline", plus regional webinars, customer dinners and "co-marketing activity with channel partners and integrators".Source

Publish a yearly benchmark from anonymized, aggregated data: void and refund rates, drive-thru times, after-hours activity and alarm accuracy by industry and region. Launch it at the largest retail show, brief analysts, and give each customer a private comparison.

Original data earns press and analyst attention, and the private comparison is an expansion conversation.

• Customer data concerns

  Aggregate, suppress small groups and allow opt-out.

• HiringSenior Manager, Content (posted October 6, 2026): owns "our category point of view", will "Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies)", runs an editorial calendar across "blog, LinkedIn, newsletter" and a "trade-focused speaker and influencer program", and measures "engagement, share of voice, pipeline influence".Source
• Your websiteNews page: Agentic AI capabilities generally available (June 23, 2026); Drive-Thru AI for QSRs (May 13, 2026); an Agentic AI Summit with AWS, Comcast Business and Goldman Sachs (June 8, 2026); "7 G2 badges" (June 2, 2026); a new Chief Product Officer and Chief Corporate & Legal Officer (October 8, 2026); the CEO honored by Goldman Sachs (October 15, 2026). The March 2026 Solink Secure Summit roundup says attendance doubled from 2025. A "State of AI in Retail" survey report launched at NRF in January 2026.Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source
• HiringThe "About Solink" paragraph differs between current job posts: "over 35,000 locations across 60+ countries" (Senior Director post), "over 30,000 locations across 32+ countries" (Enterprise AE, Full-Service Restaurants AE and Content posts) and "over 36,000 locations across 60+ countries" (Regulated Industries AE). The About page says "35 k+ locations" and "50 + countries".Source

Build a 14-day trial for one location: compatibility check, a connector or cloud gateway set up by the buyer or a partner, guided first search, and a call with an SMB AE on day three. Limit to compatible camera models.

Seeing your own store in the product beats any demo, and it uses Solink's main difference from hardware-led rivals.

• Support load

  Limit to tested camera models.

• Competitor researchRivals' own homepages: Verkada, "cloud-managed security cameras, access control, and smart building solutions" with a "Free 30-day trial"; Rhombus, "Start a free trial with the #1 rated physical security solution for customer satisfaction"; Spot AI, "Cameras that understand, act, and document"; DTiQ, loss prevention and video "for restaurants, convenience stores, and retailers"; Eagle Eye Networks, "AI video surveillance & proactive security"; Coram, a "Unified Physical Security Platform".See the research Source
• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• HiringSales hiring: Account Executive - SMB (Full-Service Restaurants), Account Executive - SMB (Regulated Industries) selling "to licensed cannabis retailers and operators, helping them stay compliant, reduce loss", and Account Executive, Enterprise (posted October 19, 2026) for "Fortune 1000 companies" in "physical security, retail, and loss prevention", using ZoomInfo, HubSpot and Gong.Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source

Pick the ten integrations that appear most in won deals and offer those partners co-marketing: a joint page, a joint webinar, a referral fee and a listing in their marketplace. Track partner-sourced pipeline separately.

Integration partners are trusted by the same buyers, and data integrations are Solink's core difference.

• Partners favor rivals

  Start with partners whose customers already use Solink.

• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source
• HiringChannel Account Manager (posted September 15, 2026): owns "Solink's strategic partnership with Comcast": activating Comcast sellers, deal registration, co-selling with Solink AEs, progressing opportunities "through pilot and multi-site rollout", and building "repeatable franchise plays" from "Solink's approved-vendor relationships and standard pricing within major restaurant brands".Source

Translate the homepage, three solutions pages (restaurants, retail, convenience), the pricing page and two customer stories, with a French demo form routed to a French-speaking rep. Measure Quebec demos.

Few rivals publish in French, so the pages can win local searches cheaply.

• Poor translation

  Use a native reviewer.

• Your websiteSitemap (878 URLs, read October 22, 2026): 69 success stories; 24 indexable industry archive pages with overlapping terms ("C-store" and "C-store/gas station", "Bar" and "Bar/Restaurant", "FSR" and "Restaurant", plus an archive named "Solink"); the success-story filter splits restaurants across Bar, FSR, QSR and Restaurant; 166 partner and integration pages; 38 landing pages including a Comcast SmartOffice page added October 22; an Executive Customer Council page; a camera compatibility list ("30,000+ models across 270 leading brands"); no French-language pages.Source
• Your websiteYouTube channel: about 1,560 subscribers, 116 videos and 579,000 total views. The success stories include cannabis operators (Shangri-La, Canada Buds, Century Cannabis), Canadian retailers (Canadian Tire, Pet Valu, JYSK) and franchise restaurant groups (Jack in the Box, Popeyes, Five Guys, Domino's, Dairy Queen, Carl's Jr. operators).Source
• Your websiteHikvision page: "Hikvision is leaving. Your security plan shouldn't."; "Keep your existing commercial cameras, no rip-and-replace"; "Headquartered in Ottawa, Canada"; an FAQ on Hikvision restrictions in Canada and the U.S. that says private businesses "can generally keep using cameras they already own, but support and replacement parts are becoming harder to get".Source

Publish one short each week: a question (for example, "show me every refund after 9pm"), the search, the clip and the result, using customer-approved or staged footage. Post on YouTube Shorts and LinkedIn with a link to book a demo.

Short product proof spreads in a niche audience and shows the "AI that reasons in plain English" claim instead of stating it.

• Privacy of people on camera

  Use staged footage or blur faces.

• Your websiteYouTube channel: about 1,560 subscribers, 116 videos and 579,000 total views. The success stories include cannabis operators (Shangri-La, Canada Buds, Century Cannabis), Canadian retailers (Canadian Tire, Pet Valu, JYSK) and franchise restaurant groups (Jack in the Box, Popeyes, Five Guys, Domino's, Dairy Queen, Carl's Jr. operators).Source
• HiringSenior Manager, Content (posted October 6, 2026): owns "our category point of view", will "Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies)", runs an editorial calendar across "blog, LinkedIn, newsletter" and a "trade-focused speaker and influencer program", and measures "engagement, share of voice, pipeline influence".Source
• Your websiteHomepage: "Real business outcomes, delivered"; "Trusted by organizations across 35k+ locations"; customer quotes from Ford Restaurant Group ("over $20,000 in cash voids"), GAP Inc., PGA TOUR Superstore and Take 5 Oil Change ("78% decrease in drive-offs and a 28% increase in average ticket value"); "375+ out-of-the-box data integrations", "99 % fewer false alarms", "64 % reduction in investigation and IT resource time". Products: Vision Intelligence platform, AI Cloud VMS, AI Agents, AI Alarm Monitoring, AI Command Center.Source

Set a page-weight budget for landing pages, load testimonial videos only when played, serve poster images, and check new /lp/ pages against the budget before launch.

Fast pages keep paid and event traffic converting, and the budget stops slow drift.

• Lower video plays

  Use clear play buttons and captions.

• Google PageSpeedHomepage mobile performance score 99/100; real visitors pass Core Web Vitals (field LCP 1.7s, INP 196ms, CLS 0.01). The homepage downloads about 6.6 MB, mostly media.Source
• Your websiteCompetitor landing pages (checked October 22, 2026): ten /lp/ pages target Verkada (two pages), Avigilon (two pages), DTiQ, Milestone, Eagle Eye Networks, Rhombus, Spot AI and Coram. All carry "index, follow" and are listed in the landing-page sitemap. With the rival's name swapped out, their text is about 98% identical: the same four bullets, the same three customer quotes, and "Ready to switch from [rival]?". Three title tags read "Avigilon Alternative - Paid Ads", "DTiQ Alternative - Paid Ads" and "Milestone Alternative - Paid Ads", and those words are also in their social-preview titles.Source