Spring Venture Group growth playbook

Do a one-day conversion QA sweep before the experimentation roadmap starts: correct the call band button to tel:+18556659200 in the Breakdance global block (one fix covers every page that uses it), make "Get Rates" open the rate form (or rename it "Call for rates"), write all phone links as tel:+18556659200 without target="_blank", and give the portal menu links the full https:// address. Then check every call and form button on the top 20 landing pages on a real iPhone and Android phone, fire a GA4 event for each, and repeat the sweep on SmartMatch.

Click-to-call is one of the highest-intent actions a Medicare shopper takes, and every tap that fails is paid traffic lost. Fixing it also gives the experimentation program a clean baseline, so the first tests show real lifts instead of noise.

[ ] Every tel: link reads tel:+18556659200 (no doubled prefix, no spaces)
[ ] No phone link opens a new tab
[ ] Buttons say what they do ("Get Rates" opens rates; "Call" dials)
[ ] Portal links use https://myunitedmedicareadvisors.com
[ ] Rate form and popup submit on iPhone and Android
[ ] GA4 event fires for each call and form button
[ ] Same checks on smartmatch.com
[ ] Re-run monthly and after every global block change

• Call tracking numbers rewrite links

  Check the link after the call-tracking script runs, not only in the editor.

• Breakdance global blocks are shared

  Preview two pages that use the block before publishing.

• Website checkUnited Medicare Advisors (unitedmedicareadvisors.com, a Spring Venture Group brand built in Breakdance): the "Call 1 (855) 665-9200" button in the call-to-action band on the homepage, the Medicare Supplement page and the Medicare Advantage page links to "tel:tel:+18556659200", a doubled prefix that is not a valid phone link. In the header, the button labelled "Get Rates" dials the phone (tel:) instead of opening the rate form, and the phone links are written "tel:1 (855) 665-9200" with target="_blank". Checked November 4, 2026.Source
• Website checkOn every United Medicare Advisors page checked, the "Customer Portal" menu item and its "Sign In" link point to "myunitedmedicareadvisors.com" without https://, so the browser treats them as a page on unitedmedicareadvisors.com, which redirects back to the homepage. The separate Customer Portal button links to the portal correctly.Source
• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source

Update titles, H1s and meta descriptions on the five 2026 pages to 2027 (or drop the year where the content is evergreen), keep the URLs, refresh any 2026 figures, and add a visible "updated" date. Match the year in the paid search ads that point to each page. Put a yearly rollover on the content calendar for every brand.

The year in the title is part of the search query for Medicare shoppers; matching it lifts click-through from search and ad relevance, which is exactly the message match the new role is hired to own.

• Rankings dip after title changes

  Keep URLs and change one page group at a time.

• Website checkUnited Medicare Advisors page titles still lead with 2026: homepage "United Medicare Advisors | 2026 Medicare Plans & Support", the rate form "2026 Medicare Quotes - Real Rates for Medigap Plans" (/comparison-shop/), "2026 Medicare Supplement Comparison Chart", "2026 Medicare Supplement Rates by State" and "2026 Medicare Supplement Insurance". The same site already publishes "What We Know About 2027 Medigap Costs and Premiums" and a 2027 Medicare cost projections methodology page; sister brand SmartMatch titles its homepage "Compare 2027 Medicare Advantage Plans".Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• Your brandsSitemaps checked November 4, 2026: smartmatch.com lists 533 URLs, including 322 agent profile pages and 2027 articles; its "2027 Medicare Costs" article still opens with a note that the data "is currently based on SmartMatch's internal forecasting; official changes will be announced in October". unitedmedicareadvisors.com lists 342 URLs, including state pages (/states/), three ebooks and 2027 cost articles.Source

Test a three-step version: ZIP and plan letter first (no personal data), then date of birth with the list starting at the most common Medicare ages, then contact details with a clear "an agent will call with your rates" note. Use Hotjar to find the field where people quit today, and test showing a rate range for the ZIP before the contact step.

Short first steps raise completion because the shopper commits before the personal questions, and showing something in return earns the phone number. The role asks for exactly this: "form friction" and "digital quote engine completions".

• More leads, lower quality

  Judge the test on enrollments, not only form fills.

• Consent wording

  Keep the full consent text next to the submit button.

• Website checkUnited Medicare Advisors rate form (/comparison-shop/): "We need just a little more information to show you accurate rates"; first name, last name, ZIP, phone, date of birth and email are all required on one screen, the birth-year list runs from 1920 to 2021, and rates are not shown on the page after submitting. The page says UMA "saves clients an average of $581 when switching to a new Medigap Plan" and offers optional text updates.Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source

Define the four conversions (form fill, quote completion, call click, connected call over a set length) in GA4 and Tag Manager for UMA and SmartMatch, join connected calls from the phone system by tracking number, and build one weekly dashboard: conversions and cost per acquisition by page, brand and channel.

A shared view makes every later test comparable and lets leadership see which pages produce enrollments, not just clicks.

• Double counting across brands

  One event schema with a brand field.

• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source
• Website checkUnited Medicare Advisors (unitedmedicareadvisors.com, a Spring Venture Group brand built in Breakdance): the "Call 1 (855) 665-9200" button in the call-to-action band on the homepage, the Medicare Supplement page and the Medicare Advantage page links to "tel:tel:+18556659200", a doubled prefix that is not a valid phone link. In the header, the button labelled "Get Rates" dials the phone (tel:) instead of opening the rate form, and the phone links are written "tel:1 (855) 665-9200" with target="_blank". Checked November 4, 2026.Source

Replace forecast notes with the published figures as soon as they are out, date each update, and add a monthly check of every article with "forecast", "projected" or a past month in its notes on both brands. Link each cost article to the rate form and the call button.

Readers and AI assistants both favor pages that are clearly current, and a cost article is a natural step to a rate request.

• Publishing before figures are final

  Update only from official sources.

• Your brandsSitemaps checked November 4, 2026: smartmatch.com lists 533 URLs, including 322 agent profile pages and 2027 articles; its "2027 Medicare Costs" article still opens with a note that the data "is currently based on SmartMatch's internal forecasting; official changes will be announced in October". unitedmedicareadvisors.com lists 342 URLs, including state pages (/states/), three ebooks and 2027 cost articles.Source
• Website checkUnited Medicare Advisors page titles still lead with 2026: homepage "United Medicare Advisors | 2026 Medicare Plans & Support", the rate form "2026 Medicare Quotes - Real Rates for Medigap Plans" (/comparison-shop/), "2026 Medicare Supplement Comparison Chart", "2026 Medicare Supplement Rates by State" and "2026 Medicare Supplement Insurance". The same site already publishes "What We Know About 2027 Medigap Costs and Premiums" and a 2027 Medicare cost projections methodology page; sister brand SmartMatch titles its homepage "Compare 2027 Medicare Advantage Plans".Source

Link each brand card to its site, add a short recent-news strip (awards, hires, AEP stories), and remove the Google Optimize tag and other unused tags from Tag Manager. Recheck PageSpeed after the change.

Candidates for growth roles look at the brands they would work on; a clean, current corporate site also helps carrier and employer partners find SmartConnect.

• Tag removal breaks reporting

  Check which tags still fire data before deleting.

• Your websitespringventuregroup.com: the "Our Brands" section describes SmartMatch, United Medicare Advisors and SmartConnect but links to none of their sites; the News page's latest post is dated April 30, 2024. Google PageSpeed on a phone: performance 63/100, the "grow with us" heading appears after 10.2 seconds in the lab, 4 MB downloaded, 2.6 seconds of render-blocking requests, and the page still loads Google Optimize (about 111 KB), a testing tool Google shut down in September 2023. Real visitors pass Core Web Vitals (largest paint 1.7 seconds).Source
• HiringSpring Venture Group has five open roles on SmartRecruiters, all in Kansas City: the Senior Growth Marketing Specialist, a Financial Analyst, a DevOps Engineer I, a System Engineer Manager and a Data Integrity Specialist Intern who keeps the CRM accurate and works "with insurance carriers to investigate and resolve any discrepancies in payment receipts".Source
• Your websiteSmartConnect is "the 'B2B' (business to business) growth engine within Spring Venture Group", working through "intermediaries, corporate HR professionals and industry carriers/associations" to help "Medicare-eligible working adults" with Medicare education and enrollment.Source

Build one backlog scored by expected lift, confidence and effort, and start with ten tests drawn from the sites: SmartMatch's "check how your plan may change" entry on UMA, UMA's plan-letter quiz on SmartMatch, trust numbers beside forms, a sticky call bar on mobile, a callback time picker, and form steps. Review the backlog every two weeks with Paid Media, SEO and UX.

A scored backlog keeps tests flowing through the peak season and stops the loudest idea from winning.

1. UMA: sticky mobile call bar vs none
2. UMA: three-step rate form vs one screen
3. UMA: trust numbers (900K+ policies, 150+ agents) beside the form
4. UMA: "Is my Medigap premium going up?" entry on the homepage
5. SmartMatch: plan-letter quiz entry for Medigap shoppers
6. SmartMatch: callback time picker outside phone hours
7. SmartMatch: "book with this agent" on agent pages
8. Both: rate range shown before contact details
9. Both: ad headline repeated as page H1
10. Both: review snippets about patience and no pressure near the call button

• Too few conversions for significance

  Test on the highest-traffic pages and run longer.

• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source

Make a lean template for paid landing pages: only the scripts needed for the form, the call button and measurement; defer chat, review widgets and the accessibility toolbar; and preload the hero. Compare conversion on the lean template with the standard page.

Faster first paint keeps more paid visitors on the page, and a lean template is easier to test.

• Removing a tag breaks tracking

  Check Tag Manager dependencies first.

• Google PageSpeedsmartmatch.com on a phone (lab test): performance 39/100, main content after 13.0 seconds, 900 ms of blocking time and about 396 KB of unused JavaScript. Real Chrome visitors still pass Core Web Vitals (largest paint 2.3 seconds, interaction 143 ms, layout shift 0), with server response around 1.1 seconds.Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• Google PageSpeedunitedmedicareadvisors.com on a phone (lab test): performance 71/100, main content after 3.0 seconds, 530 ms of blocking time. Real Chrome visitors pass Core Web Vitals (largest paint 1.8 seconds, interaction 124 ms, layout shift 0), with server response around 1.3 seconds.Source

Outside phone hours, swap the call button for "Pick a time for a licensed agent to call you", with the next open slots shown, and send a text reminder. Measure booked calls that connect against plain callback requests.

A chosen time raises contact rates, and it turns traffic the phone team cannot answer into planned calls.

• No-shows

  Text reminder and one retry.

• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source

Add "Talk with this agent" to each profile: a call button routed to the agent's queue where possible, or a booking slot, with a fallback to the next available agent. Track which agents' pages convert, and feature their reviews in ads.

People choose a person more readily than a call center, and the profiles already rank for agent names.

• Agents leave or are busy

  Always offer the next available agent.

• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source
• Your brandsSitemaps checked November 4, 2026: smartmatch.com lists 533 URLs, including 322 agent profile pages and 2027 articles; its "2027 Medicare Costs" article still opens with a note that the data "is currently based on SmartMatch's internal forecasting; official changes will be announced in October". unitedmedicareadvisors.com lists 342 URLs, including state pages (/states/), three ebooks and 2027 cost articles.Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source

At the end of the quiz, show "Get 2027 rates for Plan G in your ZIP" and prefill the rate form with the letter and ZIP. Tag quiz completions and quiz-to-lead conversion, and tell the agent which letter the shopper chose.

A shopper who has just answered questions is ready to act, and the agent starts the call with context.

• Shoppers treat the quiz as advice

  Keep the agent review step clear.

• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Website checkUnited Medicare Advisors rate form (/comparison-shop/): "We need just a little more information to show you accurate rates"; first name, last name, ZIP, phone, date of birth and email are all required on one screen, the birth-year list runs from 1920 to 2021, and rates are not shown on the page after submitting. The page says UMA "saves clients an average of $581 when switching to a new Medigap Plan" and offers optional text updates.Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source

Publish a short "after you switch" page (approval, first payment timing, card arrival, when coverage starts, cancelling the old policy) and send the same steps by text and email after each application. Ask agents to read the first-payment line on every call.

Clear expectations prevent the complaints that end up on the homepage widget and protect the reviews that drive conversion.

• Carrier timing differs

  State the range and the carrier's own notice.

• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source
• Your websiteAbout and Sales pages: recognized "for our experience with Medicare Supplement Insurance and Medicare Advantage Plans", plus Part D, dental, vision and hearing, accident, critical illness, hospital indemnity and ACA plans; "the first company to bring price transparency and comparison shopping to the Medicare Market"; grew "from 27 employees in 2012 to over 1000 in 2018"; the VP of Medicare Supplement runs "both new sales and retention initiatives".Source

Run state-level ad groups for the largest states, each landing on its state page with the state in the H1, a short note on that state's rules, and the rate form. Compare cost per lead with the national page.

Ad-to-page alignment by state raises Quality Score and conversion, which the role is hired to improve.

• Thin traffic per state

  Start with the five largest.

• Your brandsSitemaps checked November 4, 2026: smartmatch.com lists 533 URLs, including 322 agent profile pages and 2027 articles; its "2027 Medicare Costs" article still opens with a note that the data "is currently based on SmartMatch's internal forecasting; official changes will be announced in October". unitedmedicareadvisors.com lists 342 URLs, including state pages (/states/), three ebooks and 2027 cost articles.Source
• Website checkUnited Medicare Advisors page titles still lead with 2026: homepage "United Medicare Advisors | 2026 Medicare Plans & Support", the rate form "2026 Medicare Quotes - Real Rates for Medigap Plans" (/comparison-shop/), "2026 Medicare Supplement Comparison Chart", "2026 Medicare Supplement Rates by State" and "2026 Medicare Supplement Insurance". The same site already publishes "What We Know About 2027 Medigap Costs and Premiums" and a 2027 Medicare cost projections methodology page; sister brand SmartMatch titles its homepage "Compare 2027 Medicare Advantage Plans".Source
• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source

For every winner, run the same change on the sister brand within a month. Keep a shared log of results by brand, and only roll changes into templates once they win twice.

Replication cuts false positives in a high-stakes, regulated funnel and doubles the value of each test idea.

• Audiences differ by product

  Compare like pages: Medigap with Medigap.

• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source
• Your websiteAbout and Sales pages: recognized "for our experience with Medicare Supplement Insurance and Medicare Advantage Plans", plus Part D, dental, vision and hearing, accident, critical illness, hospital indemnity and ACA plans; "the first company to bring price transparency and comparison shopping to the Medicare Market"; grew "from 27 employees in 2012 to over 1000 in 2018"; the VP of Medicare Supplement runs "both new sales and retention initiatives".Source

Add a compact trust strip under the form and beside the call button on the rate form and plan pages: policies written, agents, review score and "free, no obligation". Test it against the current layout.

Proof at the point of action reduces hesitation for a decision as personal as Medicare coverage.

• Claims need substantiation

  Use only figures with records behind them.

• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Website checkUnited Medicare Advisors rate form (/comparison-shop/): "We need just a little more information to show you accurate rates"; first name, last name, ZIP, phone, date of birth and email are all required on one screen, the birth-year list runs from 1920 to 2021, and rates are not shown on the page after submitting. The page says UMA "saves clients an average of $581 when switching to a new Medigap Plan" and offers optional text updates.Source
• Competitor researchRivals' own homepages: GoHealth, "Medicare & Health Insurance Made Simple" with "personalized guidance"; SelectQuote, life, Medicare, home and auto with "We shop, you save!"; Chapter, "free, unbiased Medicare help" that says it compares "every Medigap, Medicare Advantage, and Part D" plan.See the research Source

Build a co-branded page and one-page PDF for HR teams: when to enroll if you keep employer coverage, the penalty risk, and how to book a free session. Give each employer a tracked link and offer a quarterly webinar.

A useful tool for HR earns the employer referral, and tracked links show which partners produce enrollments.

• Employers want neutrality

  Keep content educational and plan-neutral.

• Your websiteSmartConnect is "the 'B2B' (business to business) growth engine within Spring Venture Group", working through "intermediaries, corporate HR professionals and industry carriers/associations" to help "Medicare-eligible working adults" with Medicare education and enrollment.Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Your websiteAbout and Sales pages: recognized "for our experience with Medicare Supplement Insurance and Medicare Advantage Plans", plus Part D, dental, vision and hearing, accident, critical illness, hospital indemnity and ACA plans; "the first company to bring price transparency and comparison shopping to the Medicare Market"; grew "from 27 employees in 2012 to over 1000 in 2018"; the VP of Medicare Supplement runs "both new sales and retention initiatives".Source

Build a library of approved claims, disclaimers and phrases per brand and channel, with the evidence behind each. Prompt AI tools to write variants only from the library, and send only new claims to full review.

Faster review means more tests per peak season, without new compliance risk.

• Library goes stale

  Quarterly review with Compliance.

• HiringThe same role lists the work: "Ad-to-Page Alignment" for message match and Quality Score, "SEO Harmony" to protect rankings and metadata, A/B and multivariate tests in Optimizely or VWO, landing pages in "WordPress using the Breakdance Builder", GA4, Google Tag Manager and Hotjar for "form friction", and conversions from "high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions". It asks for awareness of "how tracking scripts and element styling impact PageSpeed scores", performance dashboards on "acquisition cost savings", and AI to generate "persuasive, compliant messaging variants".Source
• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source

Join test variants to policy outcomes: application, approval, first carrier payment and 12-month persistence. Report cost per persisting policy by page, brand and channel, and use it as the decision metric for big tests.

It aims the experimentation program at revenue and protects against changes that inflate leads.

• Slow feedback

  Use early proxies such as approval and first payment.

• HiringSenior Growth Marketing Specialist (remote, posted October 8, 2026), reporting to the Sr. Director, Engagement Marketing: "In the competitive Medicare brokerage space, every click counts." The mission is "to turn our web traffic into qualified leads - balancing digital form completions, online quote requests, and inbound phone calls", with an experimentation roadmap that "directly drives down Cost Per Acquisition (CPA)", "particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP)".Source
• HiringSpring Venture Group has five open roles on SmartRecruiters, all in Kansas City: the Senior Growth Marketing Specialist, a Financial Analyst, a DevOps Engineer I, a System Engineer Manager and a Data Integrity Specialist Intern who keeps the CRM accurate and works "with insurance carriers to investigate and resolve any discrepancies in payment receipts".Source
• Your websiteAbout and Sales pages: recognized "for our experience with Medicare Supplement Insurance and Medicare Advantage Plans", plus Part D, dental, vision and hearing, accident, critical illness, hospital indemnity and ACA plans; "the first company to bring price transparency and comparison shopping to the Medicare Market"; grew "from 27 employees in 2012 to over 1000 in 2018"; the VP of Medicare Supplement runs "both new sales and retention initiatives".Source

Publish a yearly report: average rate changes by plan letter and state, typical savings when switching, and age effects, with aggregated data only. Launch it with press, state pages and a calculator.

Original data earns links, press and AI citations, and feeds every state page and ad.

• Rates vary by carrier and person

  Show ranges and methods.

• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Your brandsSitemaps checked November 4, 2026: smartmatch.com lists 533 URLs, including 322 agent profile pages and 2027 articles; its "2027 Medicare Costs" article still opens with a note that the data "is currently based on SmartMatch's internal forecasting; official changes will be announced in October". unitedmedicareadvisors.com lists 342 URLs, including state pages (/states/), three ebooks and 2027 cost articles.Source
• Website checkUnited Medicare Advisors rate form (/comparison-shop/): "We need just a little more information to show you accurate rates"; first name, last name, ZIP, phone, date of birth and email are all required on one screen, the birth-year list runs from 1920 to 2021, and rates are not shown on the page after submitting. The page says UMA "saves clients an average of $581 when switching to a new Medigap Plan" and offers optional text updates.Source

Record 20 short videos with agents (with consent and compliance review): Plan G vs N, the penalty, IRMAA, switching. Post them on the brand channels and embed each on the matching page and in ads.

Video builds trust before the call, and pages with video hold attention longer.

• Agent turnover

  Brand-led videos that do not depend on one person.

• Public dataSpring Venture Group's own YouTube channel has 84 subscribers and 21 videos; United Medicare Advisors and SmartMatch publish their own social and YouTube accounts. springventuregroup.com publishes DMARC at "p=reject", so the domain is protected from spoofing.Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source

Build a short check: carrier, plan letter, ZIP and current premium, then "an agent will compare it with plans in your area". Promote it to existing Medigap owners in search and social, year-round.

It reaches people who already own a policy and are most likely to switch when their rate rises, outside the AEP rush.

• Switching is not always possible

  Agents explain underwriting and state rules.

• Your brandsSmartMatch (smartmatch.com) homepage: "Compare 2027 Medicare Advantage Plans", a ZIP-code Plan Finder, "Request a callback", phone hours "Mon. - Fri. 7:30 am - 5 pm CT", "Already have a Medicare plan? Check how your plan may change for 2027", reviews that each link to the named agent's profile, and a Customer Success Team that "reviews your coverage each year". The disclaimer says SmartMatch represents "9 organizations which offer 3,239 products nationwide".Source
• Your brandsUnited Medicare Advisors homepage: "Helping over 670,000 beneficiaries pick a Medicare plan in the last 5 years", "900K+ Medicare Supplement policies written since 2009", "150+ Licensed, experienced insurance agents", a BBB A+ badge, Google reviews "Based on 874 reviews" in a live widget, and tools: a Medigap plan-letter quiz ("About 90 seconds", "No personal info to start"), a comparison chart, an IRMAA calculator and a penalty calculator. The live review widget shows recent reviews as they come, including one where the new policy's first premium was drafted earlier than the customer expected after switching.Source
• Website checkUnited Medicare Advisors rate form (/comparison-shop/): "We need just a little more information to show you accurate rates"; first name, last name, ZIP, phone, date of birth and email are all required on one screen, the birth-year list runs from 1920 to 2021, and rates are not shown on the page after submitting. The page says UMA "saves clients an average of $581 when switching to a new Medigap Plan" and offers optional text updates.Source