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  • The brief
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
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  • How we can help
Generated Oct 21, 2026
  1. Programmable
  2. Playbooks
  3. SGB-SMIT USA (formerly Southwest Electric Co.)
SGB-SMIT USA (formerly Southwest Electric Co.) logo

growth playbook · Oct 21, 2026

swelectric.com (opens in a new tab)

SGB-SMIT USA (formerly Southwest Electric Co.) growth playbook

Diagnosis

Southwest Electric has 75 years of history, six shops, a deep library of 58 technical articles and the backing of the SGB-SMIT Group.

Its web presence is caught mid-rebrand: swelectric.com is still fully live with no redirects while the new sgb-smit-usa.com has 15 pages, the Contact page number dials a wrong area code, the inventory page says nothing is on hand, the data center page is two sentences and the federal registration still carries the old name.

This playbook moves the old site to the new one page by page, fixes the phone and quote paths, then builds data center and public power pages, service plans, checklists and cross-selling of the group's range, and bets on fast remanufacture, EPC partnerships and a spec-to-quote tool.

Growth Score

6/10

Biggest Opportunity

Carry the old domain's search history and customer trust into the SGB-SMIT USA name, and sell the larger range to customers who already know the team.

Biggest Risk

A half-finished rebrand splits rankings and confuses buyers just as Virginia Transformer, ERMCO and remanufacturers like Jordan Transformer compete for the same utility and data center projects.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Redirect swelectric.com page by page to sgb-smit-usa.com, and bring the 58 articles with it

    Export both sitemaps and match every old URL to a new one.

    High impact First result in 1 month
  2. 2

    Fix the Contact page number that dials 495 instead of 405

    Change tel:4958691100 to tel:4058691100.

    High impact First result in 1 week
  3. 3

    Turn the empty Transformer Inventory page into a lead-time and availability page

    Write lead-time ranges for the five main product types.

    High impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 5Big bets · 7Fill-ins · 7Reconsider · 2
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Southwest Electric now operates as SGB-SMIT USA, and the About page sends visitors to the new site. But swelectric.com is still fully live: 38 pages and 58 technical articles, each with a canonical tag naming swelectric.com as the original, and no redirects. The new site has 15 pages and 3 articles, and no industry pages. Search engines therefore keep ranking the old brand, and the new one starts almost from zero, while 29 years of links and search history stay on a domain the company is leaving.

    High impactMedium effort First result in 1 month Marketing Manager

    First action

    Export both sitemaps and match every old URL to a new one.

    How to measure it

    Organic sessions on the new site

    Now
    –
    Target
    Match the old site's total
    By
    90 days

    Steps

    1. 1

      Export URLs

      Both sitemaps plus top pages from analytics.

      Website Manager 1 day

    2. 2

      Map each URL

      Old URL to closest new page.

      Marketing Manager 2 days

    3. 3

      Move content

      58 articles and 5 industry pages.

      Website Manager 1 week

    4. 4

      Switch on 301s

      Server-level, one-to-one.

      Website Manager 1 day

    5. 5

      Tell Google

      Change of address and new sitemaps in Search Console.

      Website Manager 1 hour

    6. 6

      Watch

      Rankings, 404s and quote forms weekly.

      Marketing Manager weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Marketing Manager

    Smallest test

    Move and redirect the five industry pages first and check them in Search Console.

    Why it works

    Build a redirect map: every swelectric.com URL to its closest sgb-smit-usa.com page. Move the 58 articles and the five industry pages (utilities, oil and gas, data centers, wind, water) to the new site first, then switch on 301 redirects, update the sitemaps, and register both domains in Google Search Console with a change of address. Keep a "Southwest Electric is now SGB-SMIT USA" note on the new homepage for people who search the old name.

    A planned move passes the old domain's rankings and links to the new name instead of splitting them, so quote requests from search keep coming during the rebrand.

    Ready to use

    ChecklistDomain move checklist

    [ ] Full URL list from both sitemaps and analytics
[ ] One-to-one redirect map
[ ] 58 articles and 5 industry pages on sgb-smit-usa.com
[ ] Canonical tags point to the new URLs
[ ] 301 redirects live
[ ] Change of address in Search Console
[ ] Google Business Profiles renamed
[ ] Quote forms tested
[ ] Old name mentioned on the new homepage

    Risks and how to handle them

    • Traffic drops during the move

      Redirect one-to-one, never all to the homepage, and keep the old domain registered.

    • Broken quote forms

      Test every form after the switch.

    Evidence

    • Your websiteswelectric.com sitemap (checked October 20, 2026): 38 pages and 58 technical articles still live, with updates as recent as September 2026, including industry pages for utilities, oil and gas, data centers, wind and water. Every page carries a canonical tag pointing to itself on swelectric.com (twice), and none redirects to the new site. The domain was registered in 1997.Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
    • Your websiteHomepage and About page: "In 2025, Southwest Electric became part of the SGB-SMIT Group, one of the world's leading transformer manufacturers. Today, we proudly operate as SGB-SMIT USA"; "Find out more by visiting our new site at: SGB-SMIT-USA.COM". The company dates to 1946 in Oklahoma City ("75 years and counting").Source
    • Your websiteThe 58 swelectric.com articles cover transformer oil analysis and sampling, arc flash assessment and mitigation, switchgear and motor preventive maintenance, motor rewinding, dyno testing, vibration analysis, substation retrofits and vertical motors in pumps (August 2026). Only 3 of them exist on sgb-smit-usa.com.Source
  • 02

    On the Contact page, the main number reads 405.869.1100 but the link dials 495-869-1100, so anyone tapping it on a phone reaches a wrong number. The header number reads 405.869.1100 but dials an 855 number. A buyer with an urgent transformer or switchgear question may give up.

    High impactLow effort First result in 1 week Website Manager

    First action

    Change tel:4958691100 to tel:4058691100.

    How to measure it

    Tracked calls from the site

    Now
    –
    Target
    +15%
    By
    30 days

    Steps

    1. 1

      Fix the link

      Contact page main number.

      Website Manager 5 minutes

    2. 2

      Align the header

      Shown number matches dialed number.

      Website Manager 15 minutes

    3. 3

      Set tracking

      CallRail numbers per page.

      Marketing Manager 1 hour

    4. 4

      Test on a phone

      Every tel link on both sites.

      Website Manager 1 hour

    5. 5

      Check locations

      Each office number.

      Website Manager 1 hour

    6. 6

      Review

      Calls by page monthly.

      Marketing Manager monthly

    First result
    1 week
    Cost
    $0
    Owner
    Website Manager

    Smallest test

    Fix the Contact link today.

    Why it works

    Correct the link, make the displayed and dialed numbers match everywhere, and decide which numbers CallRail tracks per page. Test every phone link on a phone, on both sites.

    Phone calls are the main way industrial buyers start a quote; a wrong link loses them silently.

    Risks and how to handle them

    • Tracking replaces numbers

      Check CallRail swap rules after the fix.

    Evidence

    • Your websiteContact page: the main number is shown as "405.869.1100" but the link dials tel:4958691100 (495, not 405). The header shows "405.869.1100" while its link dials 855-871-6827. The Contact page gives the headquarters as Oklahoma City while the homepage footer says "Corporate Headquarters 1776 Constitution Ave, Louisville, OH". The quote form has a field labeled "Untitled" and lists "Oil & Gas: Artificial Lift Systems" three times.Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
    • Google PageSpeedswelectric.com homepage on mobile (October 20, 2026): real visitors fail Core Web Vitals on loading (LCP 3.7s on the homepage; 3.1s across the site and 11% slower than before; the limit is 2.5s), while responsiveness passes (INP 112ms). In the lab: performance 56/100, 8.0 MB downloaded, 7.0 MB of it images, with about 6.7 MB saveable through image delivery; 13 third-party services, including CallRail, LinkedIn Ads and Bing Ads.Source
  • 03

    The Transformer Inventory page promises "popular models available for immediate sale" and then says "No available quantities currently on hand". It lists a phone number used nowhere else. Buyers who land there learn only that nothing is available.

    High impactLow effort First result in 2 weeks Director of Sales

    First action

    Write lead-time ranges for the five main product types.

    How to measure it

    Inventory-page quote requests

    Now
    –
    Target
    10 a month
    By
    90 days

    Steps

    1. 1

      Gather lead times

      By product type.

      Director of Sales 2 days

    2. 2

      List stock

      Units on hand or in production.

      Director of Sales 1 day

    3. 3

      Add repair route

      Rewind and repair options.

      Field Services Manager 1 day

    4. 4

      Add the form

      kVA, voltage, date needed.

      Website Manager 1 day

    5. 5

      Publish on the new site

      With redirect from the old URL.

      Website Manager 1 day

    6. 6

      Update weekly

      Stock and lead times.

      Director of Sales weekly

    First result
    2 weeks
    Cost
    $0
    Owner
    Director of Sales

    Smallest test

    Rewrite the page this week with lead-time ranges.

    Why it works

    Replace it with what buyers need: typical lead times by product type, units in stock or in production (updated weekly), repair and rewind options as a faster route, and a short form asking kVA, voltage and date needed. Move it to the new site.

    Availability is the first question on most transformer quotes; answering it honestly keeps the buyer talking to you instead of the next supplier.

    Risks and how to handle them

    • Lead times change fast

      Show a "last updated" date.

    Evidence

    • Your websiteTransformer Inventory page: "Below is a list of our popular models available for immediate sale" followed by "*No available quantities currently on hand, but this can change daily", and a phone number, (800) 364-4445, that appears nowhere else on the site.Source
    • Competitor researchRivals' own homepages: Virginia Transformer, "The largest U.S.-owned custom power transformer manufacturer since 1971, with six advanced facilities across the U.S. and Mexico"; ERMCO, distribution transformers "built to keep your community powered"; Jordan Transformer, which "remanufactures substation transformers (69kV-230kV) & mobile substations (69kV-161kV) to plug back into service in 15 months".Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
  • 04

    The quote form on both sites has a field labeled "Untitled", and the business type list repeats "Oil & Gas: Artificial Lift Systems" three times. It asks nothing about the equipment. Engineers notice sloppy forms, and sales has to call back just to learn the basics.

    Medium impactLow effort First result in 2 weeks Website Manager

    First action

    Fix the untitled field and the repeated options.

    How to measure it

    Quote requests with specs

    Now
    –
    Target
    70%
    By
    60 days

    Steps

    1. 1

      Fix labels

      Untitled field and repeats.

      Website Manager 1 hour

    2. 2

      Add spec fields

      Optional rating, voltage, quantity, date.

      Website Manager 1 day

    3. 3

      Route requests

      To the right shop.

      Director of Sales 1 day

    4. 4

      Same form on both sites

      Until the move is done.

      Website Manager 1 day

    5. 5

      Test

      Every route.

      Website Manager 1 hour

    6. 6

      Track

      Completion and response time.

      Director of Sales monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Website Manager

    Smallest test

    Fix the labels today.

    Why it works

    Label or remove the untitled field, fix the list, and add optional fields for product type, kVA or rating, voltage, quantity and date needed, keeping the file upload. Send each request to the right shop by product.

    Better forms give faster, more accurate quotes and look like the engineering company behind them.

    Risks and how to handle them

    • Longer form

      Keep spec fields optional.

    Evidence

    • Your websiteContact page: the main number is shown as "405.869.1100" but the link dials tel:4958691100 (495, not 405). The header shows "405.869.1100" while its link dials 855-871-6827. The Contact page gives the headquarters as Oklahoma City while the homepage footer says "Corporate Headquarters 1776 Constitution Ave, Louisville, OH". The quote form has a field labeled "Untitled" and lists "Oil & Gas: Artificial Lift Systems" three times.Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
  • 05

    The Contact page says the headquarters is in Oklahoma City; the homepage footer says Louisville, Ohio. The brand is SGB-SMIT USA on the About page, and Southwest Electric everywhere else. Six locations each have their own phone numbers. Buyers and search engines see conflicting details.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    List every place the old name and address appear.

    How to measure it

    Profiles renamed and verified

    Now
    –
    Target
    6 of 6
    By
    1 month

    Steps

    1. 1

      Decide

      Official name and headquarters.

      President, SGB-SMIT USA 1 day

    2. 2

      Update sites

      Footer and Contact page.

      Website Manager 1 day

    3. 3

      Update profiles

      Six Google Business Profiles.

      Marketing Manager 1 week

    4. 4

      Add location pages

      On the new site.

      Website Manager 1 week

    5. 5

      Update directories

      Trade directories and LinkedIn.

      Marketing Manager 2 weeks

    6. 6

      Check

      Search results for each city.

      Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Fix the footer headquarters today.

    Why it works

    Pick the official headquarters and name, update both sites, rename and verify the Google Business Profile for each of the six locations with the right products and phone numbers, and add location pages on the new site.

    Consistent names and addresses help local search and reassure long-time customers that the people they know are still there.

    Risks and how to handle them

    • Customers search the old name

      Mention "formerly Southwest Electric" on each profile.

    Evidence

    • Your websiteContact page: the main number is shown as "405.869.1100" but the link dials tel:4958691100 (495, not 405). The header shows "405.869.1100" while its link dials 855-871-6827. The Contact page gives the headquarters as Oklahoma City while the homepage footer says "Corporate Headquarters 1776 Constitution Ave, Louisville, OH". The quote form has a field labeled "Untitled" and lists "Oil & Gas: Artificial Lift Systems" three times.Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
    • Your websiteHomepage and About page: "In 2025, Southwest Electric became part of the SGB-SMIT Group, one of the world's leading transformer manufacturers. Today, we proudly operate as SGB-SMIT USA"; "Find out more by visiting our new site at: SGB-SMIT-USA.COM". The company dates to 1946 in Oklahoma City ("75 years and counting").Source
  • 06

    Real visitors fail Google's loading test on swelectric.com (3.7 seconds on the homepage, and getting slower), and the homepage downloads 8 MB, 7 MB of it images. Most of that can be saved by serving images at the right size and format.

    Medium impactLow effort First result in 1 month Website Manager

    First action

    Compress the homepage images.

    How to measure it

    Field LCP

    Now
    –
    Target
    Under 2.5s
    By
    60 days

    Steps

    1. 1

      Find heavy images

      Homepage and top pages.

      Website Manager 1 hour

    2. 2

      Convert

      WebP or AVIF at display size.

      Website Manager 1 day

    3. 3

      Lazy-load

      Below the fold.

      Website Manager 1 hour

    4. 4

      Same on new site

      Image rules in WordPress.

      Website Manager 1 day

    5. 5

      Retest

      PageSpeed.

      Website Manager 1 hour

    6. 6

      Watch field data

      Monthly.

      Website Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Website Manager

    Smallest test

    Compress the hero images today.

    Why it works

    Convert images to WebP or AVIF at display size, lazy-load below the fold, and apply the same rules on sgb-smit-usa.com before it gets the moved content.

    Faster pages keep more visitors and help rankings, especially on phones in the field.

    Risks and how to handle them

    • Blurry images

      Check product photos at full size.

    Evidence

    • Google PageSpeedswelectric.com homepage on mobile (October 20, 2026): real visitors fail Core Web Vitals on loading (LCP 3.7s on the homepage; 3.1s across the site and 11% slower than before; the limit is 2.5s), while responsiveness passes (INP 112ms). In the lab: performance 56/100, 8.0 MB downloaded, 7.0 MB of it images, with about 6.7 MB saveable through image delivery; 13 third-party services, including CallRail, LinkedIn Ads and Bing Ads.Source

This quarter 9

The core plays for the next three months.

  • 07

    Data centers are named on both homepages and in the acquisition announcement, but the Data Centers page is two sentences and the new site has no page at all. Data center buyers and their engineers search for specific transformer and switchgear specs.

    High impactMedium effort First result in 1 quarter Business Development Manager

    First action

    List the products that fit data center projects.

    How to measure it

    Data center RFQs

    Now
    –
    Target
    5 a month
    By
    2 quarters

    Steps

    1. 1

      List products

      Transformers, switchgear, service.

      Business Development Manager 1 week

    2. 2

      Write specs

      Ratings and monitoring.

      Applications Engineer 2 weeks

    3. 3

      Add proof

      One project story.

      Business Development Manager 1 month

    4. 4

      Publish

      With contact form.

      Website Manager 1 week

    5. 5

      Promote

      LinkedIn and EPC outreach.

      Marketing Manager ongoing

    6. 6

      Measure

      RFQs from the page.

      Director of Sales monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Business Development Manager

    Smallest test

    Publish a one-page spec sheet for data centers.

    Why it works

    Build a data center page on sgb-smit-usa.com: cast resin and K-factor transformers, medium voltage switchgear, monitoring, field service and lead times, with the SGB-SMIT Group's global capacity and a named contact. Add one project story.

    A detailed page gives engineers and EPC firms a reason to put SGB-SMIT USA on the bid list.

    Risks and how to handle them

    • Promising capacity you lack

      Show lead times honestly.

    Evidence

    • Your websiteThe Data Centers page is two sentences: transformers with a "High K factor rating that can withstand harmonics" and equipment "properly equipped for remote control and monitoring and communication". No specifications, lead times, projects or contact path for data center buyers.Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
    • Your websiteAcquisition announcement (January 27, 2025): Southwest Electric, founded 1946 and headquartered in Oklahoma City, also operates in Tulsa, Nashville and Louisville, Ohio, and serves oil and gas, utilities, wind power and data centers. SGB-SMIT and its affiliate OTC in Louisville "are already successfully serving the US market for decades with small, medium and large power transformers"; Southwest Electric adds "service staff" and "specialized transformer and switchgear manufacturing".Source
  • 08

    The 58 articles explain transformer oil sampling, switchgear and motor preventive maintenance, arc flash assessment and vibration analysis, and field service runs from Nashville and Tulsa. But the site sells these as one-off services, with no plan to sign up for.

    High impactMedium effort First result in 1 quarter Field Services Manager

    First action

    Price one plan for a typical substation.

    How to measure it

    Active service plans

    Now
    –
    Target
    25
    By
    2 quarters

    Steps

    1. 1

      Define plans

      Scope per plan.

      Field Services Manager 2 weeks

    2. 2

      Price

      By site size.

      Field Services Manager 1 week

    3. 3

      Build the page

      On field services.

      Website Manager 1 week

    4. 4

      Sell to repair customers

      After each job.

      Director of Sales ongoing

    5. 5

      Schedule

      Yearly calendar.

      Field Services Manager ongoing

    6. 6

      Measure

      Plans and renewals.

      Field Services Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Field Services Manager

    Smallest test

    Offer a plan to the next five repair customers.

    Why it works

    Package three yearly plans (substation, transformer fleet, motors) with scheduled testing, oil analysis, a report and priority emergency response. Put them on the field services page and offer them to every repair customer.

    Plans turn one-off jobs into recurring revenue and keep the crew busy between emergencies.

    Risks and how to handle them

    • Crew capacity

      Schedule plan work in slow months.

    Evidence

    • Your websiteThe 58 swelectric.com articles cover transformer oil analysis and sampling, arc flash assessment and mitigation, switchgear and motor preventive maintenance, motor rewinding, dyno testing, vibration analysis, substation retrofits and vertical motors in pumps (August 2026). Only 3 of them exist on sgb-smit-usa.com.Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
  • 09

    The articles already cover the inspections customers do themselves: visual transformer inspections, oil sample basics, switchgear checks. None ends with a next step.

    High impactLow effort First result in 1 quarter Marketing Manager

    First action

    Pick the ten most visited articles.

    How to measure it

    Downloads

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Pick articles

      Top ten by traffic.

      Marketing Manager 1 day

    2. 2

      Make checklists

      One page each.

      Applications Engineer 1 month

    3. 3

      Add forms

      Email capture.

      Website Manager 1 week

    4. 4

      Write follow-ups

      Three emails.

      Marketing Manager 1 week

    5. 5

      Route leads

      To field services.

      Director of Sales ongoing

    6. 6

      Measure

      Downloads to quotes.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Manager

    Smallest test

    Publish one checklist.

    Why it works

    Turn the top ten articles into one-page PDF checklists, offered in exchange for an email, and follow up with a short email series and the service plans.

    Maintenance managers keep useful checklists, and the company becomes the first call when something fails.

    Risks and how to handle them

    • Low-quality leads

      Ask company and site type.

    Evidence

    • Your websiteThe 58 swelectric.com articles cover transformer oil analysis and sampling, arc flash assessment and mitigation, switchgear and motor preventive maintenance, motor rewinding, dyno testing, vibration analysis, substation retrofits and vertical motors in pumps (August 2026). Only 3 of them exist on sgb-smit-usa.com.Source
    • Your websiteswelectric.com sitemap (checked October 20, 2026): 38 pages and 58 technical articles still live, with updates as recent as September 2026, including industry pages for utilities, oil and gas, data centers, wind and water. Every page carries a canonical tag pointing to itself on swelectric.com (twice), and none redirects to the new site. The domain was registered in 1997.Source
  • 10

    The most recent events were TVPPA and TMEPA engineering and operations conferences and a water professionals conference: public power and water utilities. They buy transformers, switchgear and service on long relationships and published bid lists.

    High impactMedium effort First result in 2 quarters Business Development Manager

    First action

    List every utility contact from the last three events.

    How to measure it

    New utility accounts

    Now
    –
    Target
    8
    By
    3 quarters

    Steps

    1. 1

      Collect contacts

      Last three events.

      Director of Sales 1 week

    2. 2

      Build the page

      Public power offer.

      Marketing Manager 2 weeks

    3. 3

      Register on bid lists

      Associations and utilities.

      Business Development Manager 1 month

    4. 4

      Follow up

      Within a week of events.

      Director of Sales ongoing

    5. 5

      Share references

      Existing utility customers.

      Director of Sales 1 month

    6. 6

      Measure

      Bids and wins.

      Business Development Manager quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Business Development Manager

    Smallest test

    Call ten utilities met in August.

    Why it works

    Create a page and offer for municipal and cooperative utilities: products, emergency response, service plans and references, plus bid list registration with the main associations. Follow up every event contact within a week.

    Utilities that know the team from local events are the easiest new accounts to win and keep.

    Risks and how to handle them

    • Slow procurement

      Start with service work.

    Evidence

    • Your websiteEvents page lists only past events: TVPPA E&O Conference (August 21, 2026, Chattanooga), Southern Company Technical Conference (August 20, 2026), KY/TN Water Professionals Conference (July 2026), TMEPA E&O conferences, the Permian Basin Oil & Gas Show and the Oklahoma Oil & Gas Expo (2025), IEEE PES T&D (2024). "Know of an event you'd love to see us attend? Email [email protected]".Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
  • 11

    The Events page lists only past events and asks visitors to suggest where to go next. Customers cannot plan to meet the team, and there is no follow-up offer after a show.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Add the next three confirmed events.

    How to measure it

    Quotes per event

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      List events

      Next six months.

      Marketing Manager 1 day

    2. 2

      Offer meetings

      Booking link.

      Marketing Manager 1 day

    3. 3

      Prepare follow-up

      Email and checklist.

      Marketing Manager 1 week

    4. 4

      Scan leads

      At the booth.

      Director of Sales per event

    5. 5

      Follow up

      Within 3 days.

      Director of Sales per event

    6. 6

      Review

      Quotes per show.

      Marketing Manager quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Marketing Manager

    Smallest test

    List the next confirmed event this week.

    Why it works

    List the next six months of events with booth numbers, offer meeting slots, and send a post-show email with a checklist and a service plan offer. Track quotes per event to choose next year's shows.

    Booked meetings are worth more than walk-ups, and tracking quotes per show cuts wasted event spend.

    Risks and how to handle them

    • Plans change

      Update the page monthly.

    Evidence

    • Your websiteEvents page lists only past events: TVPPA E&O Conference (August 21, 2026, Chattanooga), Southern Company Technical Conference (August 20, 2026), KY/TN Water Professionals Conference (July 2026), TMEPA E&O conferences, the Permian Basin Oil & Gas Show and the Oklahoma Oil & Gas Expo (2025), IEEE PES T&D (2024). "Know of an event you'd love to see us attend? Email [email protected]".Source
  • 12

    The acquisition adds SGB-SMIT's large and medium power transformers and cast resin transformers to the Southwest Electric line, and the homepage promises "expanded solutions and capabilities". Existing customers may not know they can now buy these from the same team.

    High impactLow effort First result in 1 quarter Director of Sales

    First action

    Make the one-page "what is new" sheet.

    How to measure it

    Cross-sell quotes

    Now
    –
    Target
    20
    By
    2 quarters

    Steps

    1. 1

      Write the sheet

      New products and contacts.

      Marketing Manager 1 week

    2. 2

      Segment customers

      By product bought.

      Director of Sales 1 week

    3. 3

      Send

      Email series.

      Marketing Manager 2 weeks

    4. 4

      Call top accounts

      Personal follow-up.

      Director of Sales 1 month

    5. 5

      Offer

      Free oil analysis with quote.

      Field Services Manager ongoing

    6. 6

      Track

      Quotes and wins.

      Director of Sales monthly

    First result
    1 quarter
    Cost
    Offer cost
    Owner
    Director of Sales

    Smallest test

    Call ten top accounts.

    Why it works

    Email and call the customer list with a short "what is new" sheet: new products, the same local team and numbers, and one offer (for example a free oil analysis with a new quote). Ask sales to mention one new product on every call.

    Selling a new range to existing customers is faster and cheaper than finding new ones.

    Risks and how to handle them

    • Customers worry about change

      Lead with same team, same numbers.

    Evidence

    • Your websiteHomepage and About page: "In 2025, Southwest Electric became part of the SGB-SMIT Group, one of the world's leading transformer manufacturers. Today, we proudly operate as SGB-SMIT USA"; "Find out more by visiting our new site at: SGB-SMIT-USA.COM". The company dates to 1946 in Oklahoma City ("75 years and counting").Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
    • Your websiteAcquisition announcement (January 27, 2025): Southwest Electric, founded 1946 and headquartered in Oklahoma City, also operates in Tulsa, Nashville and Louisville, Ohio, and serves oil and gas, utilities, wind power and data centers. SGB-SMIT and its affiliate OTC in Louisville "are already successfully serving the US market for decades with small, medium and large power transformers"; Southwest Electric adds "service staff" and "specialized transformer and switchgear manufacturing".Source
  • 13

    The YouTube channel, already renamed @sgb-smit-usa, has 32 videos and 165,000 views. Product pages show few of them, and buyers like to see the shop, testing and crews before they trust a supplier.

    Medium impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Film one shop tour on a phone.

    How to measure it

    Monthly video views

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Plan topics

      Four videos.

      Marketing Manager 1 week

    2. 2

      Film

      Each shop.

      Marketing Manager 1 month

    3. 3

      Edit

      Short and long versions.

      Marketing Manager 2 weeks

    4. 4

      Embed

      Product pages.

      Website Manager 1 day

    5. 5

      Post clips

      LinkedIn.

      Marketing Manager weekly

    6. 6

      Measure

      Views and quotes.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Filming costs
    Owner
    Marketing Manager

    Smallest test

    Post one rewind video.

    Why it works

    Film short videos: a transformer build, a motor rewind, a dyno test, a field service crew. Embed one on each product page and post clips on LinkedIn.

    Video shows capability faster than text and keeps engineers on the page longer.

    Risks and how to handle them

    • Customer sites on camera

      Get permission first.

    Evidence

    • YouTubeThe YouTube channel linked from the site is now @sgb-smit-usa: 2,040 subscribers, 32 videos, 165,150 views.Source
    • Your websiteThe 58 swelectric.com articles cover transformer oil analysis and sampling, arc flash assessment and mitigation, switchgear and motor preventive maintenance, motor rewinding, dyno testing, vibration analysis, substation retrofits and vertical motors in pumps (August 2026). Only 3 of them exist on sgb-smit-usa.com.Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
  • 14

    swelectric.com loads scripts from 13 third-party services. The PageSpeed report includes at least one host that matches no app listed on the site. Before content moves to the new site, every script should be known and needed.

    High impactLow effort First result in 1 month IT Manager

    First action

    Export the host list from the PageSpeed report.

    How to measure it

    Unexplained hosts

    Now
    –
    Target
    0
    By
    1 month

    Steps

    1. 1

      List hosts

      Both sites.

      IT Manager 1 day

    2. 2

      Match owners

      Marketing and agency tags.

      Marketing Manager 2 days

    3. 3

      Remove unknowns

      And unused tags.

      Website Manager 1 day

    4. 4

      Add a policy

      Allow-list hosts.

      IT Manager 1 week

    5. 5

      Check plugins

      Update WordPress plugins.

      Website Manager 1 day

    6. 6

      Review

      Quarterly.

      IT Manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    IT Manager

    Smallest test

    Check the unknown host this week.

    Why it works

    List every script and host on both sites, confirm who added each and why, remove anything unknown or unused, and add a security policy that allows only approved hosts. Review quarterly.

    Clean scripts protect visitors and the quote forms, and make the new site faster.

    Risks and how to handle them

    • Breaking tracking

      Test on staging.

    Evidence

    • Google PageSpeedswelectric.com homepage on mobile (October 20, 2026): real visitors fail Core Web Vitals on loading (LCP 3.7s on the homepage; 3.1s across the site and 11% slower than before; the limit is 2.5s), while responsiveness passes (INP 112ms). In the lab: performance 56/100, 8.0 MB downloaded, 7.0 MB of it images, with about 6.7 MB saveable through image delivery; 13 third-party services, including CallRail, LinkedIn Ads and Bing Ads.Source
  • 15

    Field service is the part of the business the acquisition values most, and careers sends applicants to a group job board. Technician requirements (background check, driver's license, DOT screening) are listed, but not pay, travel, training or what the job is like.

    High impactMedium effort First result in 1 quarter HR Manager

    First action

    Write the page for one role.

    How to measure it

    Applications a month

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Define roles

      Field and shop technicians.

      HR Manager 1 week

    2. 2

      Add pay and travel

      Ranges.

      HR Manager 1 week

    3. 3

      Film

      Day in the life.

      Marketing Manager 1 month

    4. 4

      Build the form

      Short application.

      Website Manager 1 week

    5. 5

      Promote

      Trade schools and LinkedIn.

      HR Manager ongoing

    6. 6

      Measure

      Applications and hires.

      HR Manager monthly

    First result
    1 quarter
    Cost
    Filming costs
    Owner
    HR Manager

    Smallest test

    Publish pay ranges for one role.

    Why it works

    Build a technician page on the new site with pay ranges, locations, travel, training and a short video from each shop, and a quick application form. Promote it with the existing hiring articles.

    Crews limit how much service work can be sold; clear job pages bring more applicants.

    Risks and how to handle them

    • Group job board rules

      Link both ways.

    Evidence

    • Your websiteCareers page: "SGB-SMIT is always seeking quality additions to its national team, be it for sales, engineering, field service, manufacturing"; openings are on the SGB-SMIT Group job board; technician requirements include a background check, a valid driver's license and DOT screening. Articles include "Top 8 Factors Job Seekers Look For in Utility Employers in 2026" and one on skills-based hiring.Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
    • YouTubeThe YouTube channel linked from the site is now @sgb-smit-usa: 2,040 subscribers, 32 videos, 165,150 views.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Jordan Transformer markets remanufactured substation transformers back in service "in 15 months". SGB-SMIT USA has repair shops, field service and the group's engineering. Utilities facing long waits for new units want a faster option.

    High impactHigh effort First result in 3 quarters Field Services Manager

    First action

    Estimate repair times for the last ten jobs.

    How to measure it

    Reman jobs a year

    Now
    –
    Target
    12
    By
    4 quarters

    Steps

    1. 1

      Review past jobs

      Times and costs.

      Field Services Manager 1 month

    2. 2

      Define service

      Steps and timeline.

      Field Services Manager 1 month

    3. 3

      Price

      Against new units.

      Director of Sales 2 weeks

    4. 4

      Publish

      Page and cases.

      Marketing Manager 1 month

    5. 5

      Sell

      Utilities and industrial.

      Director of Sales ongoing

    6. 6

      Measure

      Jobs and times.

      Field Services Manager quarterly

    First result
    3 quarters
    Cost
    Shop capacity
    Owner
    Field Services Manager

    Smallest test

    Quote one repair with a written timeline.

    Why it works

    Package a repair or remanufacture service with assessment, a guaranteed timeline and a loaner or mobile option where possible. Publish the timeline and cases.

    Speed is what buyers pay for when a unit fails; a published timeline wins the bid.

    Risks and how to handle them

    • Missing timelines

      Promise only what the shop can meet.

    Evidence

    • Competitor researchRivals' own homepages: Virginia Transformer, "The largest U.S.-owned custom power transformer manufacturer since 1971, with six advanced facilities across the U.S. and Mexico"; ERMCO, distribution transformers "built to keep your community powered"; Jordan Transformer, which "remanufactures substation transformers (69kV-230kV) & mobile substations (69kV-161kV) to plug back into service in 15 months".Source
    • Your websiteAcquisition announcement (January 27, 2025): Southwest Electric, founded 1946 and headquartered in Oklahoma City, also operates in Tulsa, Nashville and Louisville, Ohio, and serves oil and gas, utilities, wind power and data centers. SGB-SMIT and its affiliate OTC in Louisville "are already successfully serving the US market for decades with small, medium and large power transformers"; Southwest Electric adds "service staff" and "specialized transformer and switchgear manufacturing".Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
  • 17

    Data centers are a named market for both Southwest Electric and SGB-SMIT, and the group has global engineering and manufacturing. Data center projects are specified by EPC firms and developers, not found on websites.

    High impactHigh effort First result in 4 quarters Business Development Manager

    First action

    List 20 EPCs active near the shops.

    How to measure it

    EPC approvals

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      List targets

      EPCs and developers.

      Business Development Manager 1 month

    2. 2

      Prepare package

      Designs and references.

      Business Development Manager 1 month

    3. 3

      Meet

      Intro meetings.

      Business Development Manager 1 quarter

    4. 4

      Qualify

      Vendor approval.

      Business Development Manager 2 quarters

    5. 5

      Bid

      First projects.

      Director of Sales ongoing

    6. 6

      Measure

      Bids and wins.

      Business Development Manager quarterly

    First result
    4 quarters
    Cost
    Sales time
    Owner
    Business Development Manager

    Smallest test

    Meet two EPCs.

    Why it works

    Target the main EPC firms and developers building data centers in Oklahoma, Texas, Tennessee and Ohio, near the shops. Offer pre-qualified designs, service contracts and local response.

    Being on the approved vendor list puts the company into many projects at once.

    Risks and how to handle them

    • Large rivals

      Lead with local service.

    Evidence

    • Your websiteThe Data Centers page is two sentences: transformers with a "High K factor rating that can withstand harmonics" and equipment "properly equipped for remote control and monitoring and communication". No specifications, lead times, projects or contact path for data center buyers.Source
    • Your websiteAcquisition announcement (January 27, 2025): Southwest Electric, founded 1946 and headquartered in Oklahoma City, also operates in Tulsa, Nashville and Louisville, Ohio, and serves oil and gas, utilities, wind power and data centers. SGB-SMIT and its affiliate OTC in Louisville "are already successfully serving the US market for decades with small, medium and large power transformers"; Southwest Electric adds "service staff" and "specialized transformer and switchgear manufacturing".Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
  • 18

    Buyers know their rating, voltage and type before they call, and the quote form asks none of it. A simple configurator can collect specs and return a ballpark price and lead time.

    Medium impactHigh effort First result in 3 quarters Website Manager

    First action

    Define the options for the top three transformer types.

    How to measure it

    Tool quotes

    Now
    –
    Target
    20 a month
    By
    4 quarters

    Steps

    1. 1

      Define options

      Top three types.

      Applications Engineer 1 month

    2. 2

      Build tool

      Form with logic.

      Website Manager 1 quarter

    3. 3

      Connect to sales

      CRM routing.

      Director of Sales 1 month

    4. 4

      Test

      With customers.

      Director of Sales 1 month

    5. 5

      Launch

      Product pages.

      Marketing Manager 1 month

    6. 6

      Measure

      Quotes and wins.

      Director of Sales monthly

    First result
    3 quarters
    Cost
    Development costs
    Owner
    Website Manager

    Smallest test

    Make a static spec form first.

    Why it works

    Build a tool on the new site: pick type, kVA, voltages, cooling and accessories, see a typical lead time and get a quote within a day.

    Faster quotes win more deals, and the tool collects demand data for planning.

    Risks and how to handle them

    • Wrong specs

      Engineer checks every quote.

    Evidence

    • Your websiteContact page: the main number is shown as "405.869.1100" but the link dials tel:4958691100 (495, not 405). The header shows "405.869.1100" while its link dials 855-871-6827. The Contact page gives the headquarters as Oklahoma City while the homepage footer says "Corporate Headquarters 1776 Constitution Ave, Louisville, OH". The quote form has a field labeled "Untitled" and lists "Oil & Gas: Artificial Lift Systems" three times.Source
    • Your websitesgb-smit-usa.com sitemap: 15 pages and 3 articles. Products: large, medium and distribution power transformers, cast resin transformers, switchgear manufacturing, field services and industrial motors, "with shops in Oklahoma, Tennessee, and Ohio". The homepage lists industries (utilities, oil and gas, substations, industrial, data centers, wind power) as plain text with no industry pages.Source
    • Your websiteTransformer Inventory page: "Below is a list of our popular models available for immediate sale" followed by "*No available quantities currently on hand, but this can change daily", and a phone number, (800) 364-4445, that appears nowhere else on the site.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    SAM.gov still lists the company as "SOUTHWEST ELECTRIC CO.", with the registration due to expire on January 2, 2027. Government and military buyers check the registration name against bids.

    Medium impactLow effort First result in 1 month Business Development Manager

    First action

    Check what changed legally after the acquisition.

    How to measure it

    Registration renewed

    Now
    –
    Target
    Before expiry
    By
    2 months

    Steps

    1. 1

      Check entity

      Legal name after acquisition.

      President, SGB-SMIT USA 1 week

    2. 2

      Update

      Name and NAICS.

      Business Development Manager 1 week

    3. 3

      Renew

      Before expiry.

      Business Development Manager 1 day

    4. 4

      Build page

      Government buyers.

      Website Manager 1 week

    5. 5

      Search bids

      Federal opportunities.

      Business Development Manager monthly

    6. 6

      Track

      Bids.

      Business Development Manager quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Business Development Manager

    Smallest test

    Log in and check the registration details.

    Why it works

    Update the legal or doing-business-as name, review NAICS codes for the group's added products, renew on time, and add a government buyers page with CAGE and NAICS.

    A current registration keeps government work open and makes the company easy to find in federal searches.

    Risks and how to handle them

    • Legal changes take time

      Start renewal now.

    Evidence

    • SAM.govThe federal contractor registration is under the old name "SOUTHWEST ELECTRIC CO." (Oklahoma City), active, registered since 2002 and due to expire January 2, 2027; primary NAICS 335311 (power, distribution and specialty transformer manufacturing).Source
    • Your websiteHomepage and About page: "In 2025, Southwest Electric became part of the SGB-SMIT Group, one of the world's leading transformer manufacturers. Today, we proudly operate as SGB-SMIT USA"; "Find out more by visiting our new site at: SGB-SMIT-USA.COM". The company dates to 1946 in Oklahoma City ("75 years and counting").Source
  • 20

    Emergency service is "833.YOUR.SWE", a number built on the old name. It is also the most valuable call the company receives. Dropping it in the rename would lose callers who saved it.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Measure today's emergency callback time.

    How to measure it

    Emergency calls

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Callback time.

      Field Services Manager 1 week

    2. 2

      Set promise

      Response time.

      Field Services Manager 1 week

    3. 3

      Publish

      Both sites.

      Website Manager 1 day

    4. 4

      Print stickers

      For installed units.

      Marketing Manager 2 weeks

    5. 5

      Hand out

      On every job.

      Field Services Manager ongoing

    6. 6

      Track

      Calls and jobs.

      Field Services Manager monthly

    First result
    1 month
    Cost
    Sticker printing
    Owner
    Marketing Manager

    Smallest test

    Put stickers on the next ten units serviced.

    Why it works

    Keep the number, add "formerly Southwest Electric" next to it, publish an emergency response promise (for example a call back within 30 minutes), and add it to stickers on installed equipment.

    Emergency calls lead to the largest repair and replacement jobs, and a sticker on the unit puts the number where it is needed.

    Risks and how to handle them

    • Missed promise

      Set a time the team always meets.

    Evidence

    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source
    • Your websiteHomepage and About page: "In 2025, Southwest Electric became part of the SGB-SMIT Group, one of the world's leading transformer manufacturers. Today, we proudly operate as SGB-SMIT USA"; "Find out more by visiting our new site at: SGB-SMIT-USA.COM". The company dates to 1946 in Oklahoma City ("75 years and counting").Source
  • 21

    The sitemap lists customer survey pages for review and support, yet the site shows no testimonials or case studies. The feedback is being collected but not shown to buyers.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    Ask the last five happy survey respondents.

    How to measure it

    Published testimonials

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      Find respondents

      Positive surveys.

      Marketing Manager 1 week

    2. 2

      Ask permission

      Quote and review.

      Director of Sales ongoing

    3. 3

      Add to profiles

      Google reviews.

      Marketing Manager ongoing

    4. 4

      Add to pages

      Product pages.

      Website Manager 1 month

    5. 5

      Remove test pages

      From the sitemap.

      Website Manager 1 day

    6. 6

      Track

      Reviews.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Ask five customers this week.

    Why it works

    After each job, ask satisfied customers (from the survey) for permission to quote them and to leave a Google review on the location profile. Show short quotes on product pages.

    Engineers trust peers; reviews also help local search for each shop.

    Risks and how to handle them

    • Customer policies

      Use initials and company type if needed.

    Evidence

    • Your websiteThe swelectric.com sitemap also lists customer survey pages (survey, survey-response-review, survey-response-support), a survey test page and an employee feedback page; the site shows no customer testimonials or case studies.Source
    • Your websiteLocations page: power and distribution transformers in Oklahoma City (405.733.4700 or 800.364.6344); custom switchgear in Louisville, Ohio (330.875.7000); motors and rotating equipment in Nashville (615.255.6514); field services in Nashville (615.248.6700) and Tulsa (918.437.9494); each with its own toll-free and fax numbers. Emergency service is "833.YOUR.SWE".Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #15 (opens programmable.info in a new tab)

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Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

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  • Glitch Productions Store growth strategyThe official Shopify merch store of Glitch Productions, the independent Australian animation studio behind The Amazing Digital Circus…22 growth ideas

See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. SGB-SMIT USA (formerly Southwest Electric Co.) did not commission, review or endorse it, and Programmable is not affiliated with SGB-SMIT USA (formerly Southwest Electric Co.). Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how SGB-SMIT USA (formerly Southwest Electric Co.) runs its business.

Something wrong, or do you represent SGB-SMIT USA (formerly Southwest Electric Co.)? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 308 ideas

    Redirect plan, phone fix, inventory page, quote form, one name and address, images; check the federal registration and keep the emergency line.

  2. Days 31 to 6010 ideas

    Data center page, service plans, checklists, public power, events, cross-selling, video, script audit and technician hiring; start publishing testimonials.

  3. Days 61 to 903 ideas

    Commit to fast remanufacture, EPC partnerships and the spec-to-quote tool.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value long relationships with the same local team. The most cited problem: long lead times for transformers.

  • Custom engineering for site-specific needs
  • Unplanned outages
  • In their words: “lead time”

Market

Competitive landscape

3 competitors compared: Virginia Transformer, ERMCO and Jordan Transformer.

  • Gap to exploit: Published lead times and availability
  • Virginia Transformer: Less local field service
  • ERMCO: Narrower product range

From the team that wrote this playbook

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