Taptap Send growth playbook

Replace the community section on the eight mismatched pages this week, starting with India. For India, write it with the incoming Head of India in mind: the communities and sending markets you serve (US, UK, Canada, UAE, Australia, Europe), the kinds of events you show up at, and real proof from Indian senders. Until you have India-specific activities to cite, use a short honest version ("We are building our India community team") rather than borrowed copy. Then add a check to the Webflow publishing routine so a corridor page cannot go live with another country's community block.

A sender comparing apps decides in seconds whether a brand understands them. A page about the wrong diaspora reads as careless on the very trust question that remittance brands compete on, and fixing it costs a few hours.

[ ] Community block names the right country and diaspora
[ ] Events and charities named are current
[ ] Proof (reviews) comes from senders on this corridor
[ ] Same fix applied in en, en-gb, es, es-us, fr, de, it
[ ] Compliance has read the claims
[ ] Page title and meta description name the country

• Claims about community work that is not happening yet

  Only describe activities that exist; otherwise say the team is being built.

• Locales drift again

  Make the country check part of every page publish.

• Your websiteCorridor pages, checked twice on October 22, 2026: the "Taptap Send puts the community first!" section on the India page reads "supporting the Nigerian diaspora is key to everything we do", with "Nigerian charities", "We dey togeda!" and "the next Nollywood premier in jand". The same Nigerian text appears on the Nepal, Egypt, Jordan, Lebanon and Turkey pages and on the en-gb, fr, de and es-us India pages; the Philippines page talks about "the Pakistani diaspora" and "iftars at your local masjid"; the Tunisia page about "the Moroccan diaspora".Source
• HiringHead of India (London or Dubai, posted September 16, 2026): India is "the biggest remittance market with over $130 billion a year flowing home"; the role owns the P&L, pricing and "which communities to acquire and in what order", across "US, Canada, UK, Europe, Australia and UAE to start"; the diaspora puzzle includes "temples and gurdwaras and churches, cricket leagues, student associations, remittance-heavy employers, influencers, festivals (Diwali is a season, not a day)", reached "authentically, and cheaply".Source
• Your websiteWhere the copy is tailored, it is specific: Bangladesh mentions "the Freedom50 cycle ride from Manchester to London", Ghana "Akwaaba's annual Ghana Party in the Park", Kenya "Swahili classes for Kenyan kids in the UK", Pakistan "iftars at your local masjid", Vietnam "community football leagues". The Mexico, Brazil, Colombia and Guatemala pages have no community section at all.Source
• Your websiteIndia page: "UPI transfers and bank deposits" to "SBI, HDFC and ICICI"; sending "from the UK, EU, US, Canada, Australia or UAE"; fees listed per sending country ("United States (US): $1.99 USD", "United Kingdom (UK): £1 GBP", "Canada: $1.99 CAD", "€1.99 EUR"); "95% of our transfers are received in under 3 minutes!*" based on internal data from December 2025; three short reviews.Source

Build a corridor template from the best existing pages (payout methods, fees per sending country, delivery times with reference dates, FAQ, reviews, community block) and ship pages for the served destinations without one, prioritised by volume and by the new regional hires. Link them from the homepage country list.

People search "send money to <country>" before they download an app; a page for each served corridor is the cheapest acquisition channel you own, and it gives every regional lead a page to send traffic to.

• Stale fees on many pages

  Pull fees from one source of truth, not page copy.

• Your websiteSitemap (1,685 URLs, 7 locales: en, en-gb, es, es-us, fr, de, it): 26 "send-money-to" corridor pages per locale. The homepage list of destinations is far longer (China, Ethiopia, El Salvador, Honduras, Indonesia, Uganda, Tanzania, Zimbabwe, Jamaica, Peru, Dominican Rep. and more), but /en/send-money-to/china, /ethiopia, /el-salvador, /honduras, /indonesia, /uganda, /zimbabwe, /jamaica, /peru and /dominican-republic all return 404.Source
• HiringHead of APAC (Singapore, posted September 15, 2026): owns the APAC P&L "with direct ownership of East Asia and a particular focus on China" and oversight of Southeast Asia; responsible for "customer acquisition and retention, pricing, user research", "brand awareness across the region" and building "trust-based relationships with diaspora communities".Source
• HiringGrowth Manager Africa (New York, posted July 9, 2026): grow the US-Africa corridor through customer research, "partnerships with community associations", "offline and online advertising campaigns tailored to specific country communities", "community ambassadors, champions and influencers", agencies for paid, creative and events, and a CRM "segmented by corridor and community"; key corridors named include Nigeria, Ghana, Kenya and Ethiopia.Source
• HiringGrowth Manager Latam (Mexico City or NYC, posted March 10, 2026 and still listed): launch Taptap Send "within various Latam communities in Mexico & Central America" with a community-oriented strategy while "performance marketing is managed centrally"; the real competition is "the in-person remittance counters at Latino supermarkets"; runs seasonal campaigns "(e.g., Father's Day, back-to-school)".Source
• Competitor researchRivals' own homepages: Remitly ("faster and more securely", with live China and Ethiopia corridor pages); Sendwave ("Trusted by one million users"); WorldRemit ("fast, flexible, and fair"); Wise ("150+ countries, 40 currencies, one account"); LemFi ("Send money home and buy eSIM data"). Job posts name in-person counters at Latino supermarkets as the real Latam competition.See the research Source

Create a claims register: each public number, its source, its reference date and who approved it. Update every page from it, and review it each quarter. Use the same register for ads and app store copy.

In a regulated business, consistent and dated claims are both a trust signal and a compliance safeguard; mismatched numbers invite doubt from customers and regulators.

• Numbers get stale again

  Each claim carries a review date.

• Your websiteThe proof numbers differ by page: the About page says "Since launching in 2018" and "over 90 destinations" while its meta description says "70+ destinations"; the Mexico page FAQ says "We launched in 2019" and "over 80 other countries"; job posts say "Since our launch in 2019". The English Mexico page shows both "97% of deliveries arrive in less than 5 minutes. Reference date: April, 2026" and a Spanish line "87% de envíos llegan en menos de 1 minuto ... Fecha de referencia: 28/05/2025".Source
• Your websiteMexico page: cash pickup at "OXXO, Chedraui, Farmacias Guadalajara" and others plus bank deposits, a "Send Money Through WhatsApp" block ("No extra apps, no hassle"), and ratings of "4.7/5 stars on the App Store and 4.8/5 stars on the Play Store".Source
• Your websiteIndia page: "UPI transfers and bank deposits" to "SBI, HDFC and ICICI"; sending "from the UK, EU, US, Canada, Australia or UAE"; fees listed per sending country ("United States (US): $1.99 USD", "United Kingdom (UK): £1 GBP", "Canada: $1.99 CAD", "€1.99 EUR"); "95% of our transfers are received in under 3 minutes!*" based on internal data from December 2025; three short reviews.Source

Write proper titles and descriptions for every corridor in every locale; replace the placeholder calculator text with a neutral line per corridor ("See today's rate in the app") or render the corridor's real currencies server side.

Titles and the first text on a page drive what searchers see; a wrong currency pair is a confusing first impression.

• Breaking the live calculator

  Test on staging first.

• Your websitePage details: the Haiti corridor page title is "Haiti 026"; the Colombia title is "Send Money to Colombia from |". Every corridor page and the homepage ship the same placeholder calculator text in their HTML ("Today's rate: 1 AED = 33.30 BDT", "This is some text inside of a div block.", "2,00 € de frais") before scripts load, including the Mexico and Kenya pages.Source
• Your websiteSitemap (1,685 URLs, 7 locales: en, en-gb, es, es-us, fr, de, it): 26 "send-money-to" corridor pages per locale. The homepage list of destinations is far longer (China, Ethiopia, El Salvador, Honduras, Indonesia, Uganda, Tanzania, Zimbabwe, Jamaica, Peru, Dominican Rep. and more), but /en/send-money-to/china, /ethiopia, /el-salvador, /honduras, /indonesia, /uganda, /zimbabwe, /jamaica, /peru and /dominican-republic all return 404.Source

Make the link go to a short business page that says where the product is live today, collects interest by country and business type for upcoming markets, and keeps the UK signup one click away. Align the 8+/25+ wording.

A waitlist by country tells the Business team where demand is before each launch, and stops US or EU visitors bouncing off a form they cannot complete.

• Promising launches too early

  No dates; "we will tell you when it is available".

• Your websiteThe "for businesses" link on every locale (including the US English site) redirects to business.taptapsend.com/signup, a UK product: "Any UK-registered" business, "A GBP business account with local bank details", payments "to 8+ countries" in the FAQ while the banner says "Across 25+ payouts"; batch and scheduled payments, invoices, team approvals and "Shopify Payments UK" compatibility.Source
• HiringHead of Business Operations, Business (London, posted September 21, 2026): "Taptap Send Business is early and growing fast. Businesses are already using us to pay people and suppliers across emerging markets, and we are launching a wider set of products and geographies"; goals include "Business customer retention", "AI native account management", launch readiness for each new product and geography, and turning customer questions into roadmap evidence.Source

Keep a small random share of users out of all non-essential lifecycle messages, report retention and transfers for them monthly, and judge each program by lift against the holdout rather than clicks.

Lifecycle programs often take credit for transfers that would have happened anyway; a holdout shows true lift and where to cut.

• Holdout costs some volume

  Keep it small, around 5%.

• HiringHead of Central Growth (New York, posted August 31, 2026): a "3-4 people" team responsible for "a multibillion-dollar monthly transaction volume and millions of monthly active users"; owns performance marketing measurement and spend allocation "across channels, markets, and corridors" and every lifecycle channel: "Email, Push, SMS, In-app messaging, and WhatsApp"; runs "A/B tests, multivariate tests, holdout groups, incrementality reads on spend" and the MarTech roadmap; multilingual programs and mobile attribution are a plus.Source
• Your websiteMexico page: cash pickup at "OXXO, Chedraui, Farmacias Guadalajara" and others plus bank deposits, a "Send Money Through WhatsApp" block ("No extra apps, no hassle"), and ratings of "4.7/5 stars on the App Store and 4.8/5 stars on the Play Store".Source

Build one calendar per corridor (religious festivals, national days, school terms, Mother's and Father's Day by country), and plan each as a season: pre-season awareness, peak reminders and a thank-you. Share creative across similar corridors.

Timing beats spend: senders are already planning to send, and a season plan lets a small central team serve many corridors.

• Getting a festival wrong

  Local leads approve every creative.

• HiringHead of India (London or Dubai, posted September 16, 2026): India is "the biggest remittance market with over $130 billion a year flowing home"; the role owns the P&L, pricing and "which communities to acquire and in what order", across "US, Canada, UK, Europe, Australia and UAE to start"; the diaspora puzzle includes "temples and gurdwaras and churches, cricket leagues, student associations, remittance-heavy employers, influencers, festivals (Diwali is a season, not a day)", reached "authentically, and cheaply".Source
• HiringGrowth Manager Latam (Mexico City or NYC, posted March 10, 2026 and still listed): launch Taptap Send "within various Latam communities in Mexico & Central America" with a community-oriented strategy while "performance marketing is managed centrally"; the real competition is "the in-person remittance counters at Latino supermarkets"; runs seasonal campaigns "(e.g., Father's Day, back-to-school)".Source
• HiringHead of Central Growth (New York, posted August 31, 2026): a "3-4 people" team responsible for "a multibillion-dollar monthly transaction volume and millions of monthly active users"; owns performance marketing measurement and spend allocation "across channels, markets, and corridors" and every lifecycle channel: "Email, Push, SMS, In-app messaging, and WhatsApp"; runs "A/B tests, multivariate tests, holdout groups, incrementality reads on spend" and the MarTech roadmap; multilingual programs and mobile attribution are a plus.Source

Add a Spanish-first community section to the Latam pages and a short guide for counter users: what you need, how pickup at OXXO and other stores works, and how to get help in Spanish. Use the same guide in the field with ambassadors.

Counter users are not comparing apps; they need confidence that the app is as simple as the counter. A guide makes that switch concrete.

• Guide oversells speed

  Use dated, approved figures only.

• Your websiteWhere the copy is tailored, it is specific: Bangladesh mentions "the Freedom50 cycle ride from Manchester to London", Ghana "Akwaaba's annual Ghana Party in the Park", Kenya "Swahili classes for Kenyan kids in the UK", Pakistan "iftars at your local masjid", Vietnam "community football leagues". The Mexico, Brazil, Colombia and Guatemala pages have no community section at all.Source
• HiringGrowth Manager Latam (Mexico City or NYC, posted March 10, 2026 and still listed): launch Taptap Send "within various Latam communities in Mexico & Central America" with a community-oriented strategy while "performance marketing is managed centrally"; the real competition is "the in-person remittance counters at Latino supermarkets"; runs seasonal campaigns "(e.g., Father's Day, back-to-school)".Source
• Your websiteMexico page: cash pickup at "OXXO, Chedraui, Farmacias Guadalajara" and others plus bank deposits, a "Send Money Through WhatsApp" block ("No extra apps, no hassle"), and ratings of "4.7/5 stars on the App Store and 4.8/5 stars on the Play Store".Source

Give each ambassador and community association their own code, report signups and repeat senders per code, and reward the ambassadors whose referrals keep sending, within the referral terms.

Codes make offline community work measurable, so the budget follows the communities that bring lasting senders.

• Code abuse

  Rewards only on verified repeat senders.

• HiringGrowth Manager Africa (New York, posted July 9, 2026): grow the US-Africa corridor through customer research, "partnerships with community associations", "offline and online advertising campaigns tailored to specific country communities", "community ambassadors, champions and influencers", agencies for paid, creative and events, and a CRM "segmented by corridor and community"; key corridors named include Nigeria, Ghana, Kenya and Ethiopia.Source
• Your websiteThe referral programme terms are published in English, French, German, Italian, Spanish, Vietnamese, Portuguese, Arabic and Chinese, but the website itself has no Chinese, Arabic, Portuguese, Vietnamese or Hindi version. The terms cover entities in the UK, Belgium, the US, DIFC, the UAE, Bahrain, Canada, New Zealand and Australia.Source
• Your websiteHomepage: "Send money internationally. Fast delivery, zero hassle"; a Trustpilot badge; three testimonials from London, Toronto and Paris, one saying "I even got extra $10 the first time using this app. Will share it with my friends here in Canada!"; bank deposits, mobile money and cash pickup.Source

Offer opt-in WhatsApp messages for transfer status, a reminder before a recurring family payment, and answers to common questions, in the sender's language.

A channel people already open is where reminders and service land best.

• Spam perception

  Few messages, all opt-in.

• Your websiteMexico page: cash pickup at "OXXO, Chedraui, Farmacias Guadalajara" and others plus bank deposits, a "Send Money Through WhatsApp" block ("No extra apps, no hassle"), and ratings of "4.7/5 stars on the App Store and 4.8/5 stars on the Play Store".Source
• HiringHead of Central Growth (New York, posted August 31, 2026): a "3-4 people" team responsible for "a multibillion-dollar monthly transaction volume and millions of monthly active users"; owns performance marketing measurement and spend allocation "across channels, markets, and corridors" and every lifecycle channel: "Email, Push, SMS, In-app messaging, and WhatsApp"; runs "A/B tests, multivariate tests, holdout groups, incrementality reads on spend" and the MarTech roadmap; multilingual programs and mobile attribution are a plus.Source

Add a Chinese version first (homepage, China and Vietnam corridor pages, help), then Arabic and Portuguese, reviewed by native speakers on the team.

Senders choose services they can read fully, and the team already speaks 50+ languages.

• App not in the same language

  Launch where the app supports it.

• Your websiteThe referral programme terms are published in English, French, German, Italian, Spanish, Vietnamese, Portuguese, Arabic and Chinese, but the website itself has no Chinese, Arabic, Portuguese, Vietnamese or Hindi version. The terms cover entities in the UK, Belgium, the US, DIFC, the UAE, Bahrain, Canada, New Zealand and Australia.Source
• HiringHead of APAC (Singapore, posted September 15, 2026): owns the APAC P&L "with direct ownership of East Asia and a particular focus on China" and oversight of Southeast Asia; responsible for "customer acquisition and retention, pricing, user research", "brand awareness across the region" and building "trust-based relationships with diaspora communities".Source
• News coverageTaptap Send raised a $65 million Series B led by Spark Capital, with Unbound, Reid Hoffman and Canaan Partners; job posts list Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound and Wamda, and "250+ people, 50+ nationalities, 50+ languages".Source

Create one India page per sending market with its fee, limits, payout options and reviews from senders there, and use each as the landing page for that market's campaigns.

Market-specific pages match search intent and let the Head of India measure each market separately.

• Thin duplicate pages

  Real local content each.

• Your websiteIndia page: "UPI transfers and bank deposits" to "SBI, HDFC and ICICI"; sending "from the UK, EU, US, Canada, Australia or UAE"; fees listed per sending country ("United States (US): $1.99 USD", "United Kingdom (UK): £1 GBP", "Canada: $1.99 CAD", "€1.99 EUR"); "95% of our transfers are received in under 3 minutes!*" based on internal data from December 2025; three short reviews.Source
• HiringHead of India (London or Dubai, posted September 16, 2026): India is "the biggest remittance market with over $130 billion a year flowing home"; the role owns the P&L, pricing and "which communities to acquire and in what order", across "US, Canada, UK, Europe, Australia and UAE to start"; the diaspora puzzle includes "temples and gurdwaras and churches, cricket leagues, student associations, remittance-heavy employers, influencers, festivals (Diwali is a season, not a day)", reached "authentically, and cheaply".Source

Run matched-city tests: pause or raise spend in some cities per corridor and compare new senders, then shift budget to the corridors with real lift.

Incrementality is the only reliable way to set budgets across many corridors with a small team.

• Noisy results

  Longer tests, larger cities.

• HiringHead of Central Growth (New York, posted August 31, 2026): a "3-4 people" team responsible for "a multibillion-dollar monthly transaction volume and millions of monthly active users"; owns performance marketing measurement and spend allocation "across channels, markets, and corridors" and every lifecycle channel: "Email, Push, SMS, In-app messaging, and WhatsApp"; runs "A/B tests, multivariate tests, holdout groups, incrementality reads on spend" and the MarTech roadmap; multilingual programs and mobile attribution are a plus.Source
• HiringGrowth Manager Africa (New York, posted July 9, 2026): grow the US-Africa corridor through customer research, "partnerships with community associations", "offline and online advertising campaigns tailored to specific country communities", "community ambassadors, champions and influencers", agencies for paid, creative and events, and a CRM "segmented by corridor and community"; key corridors named include Nigeria, Ghana, Kenya and Ethiopia.Source

Agree in-wallet or SMS messages with payout partners telling recipients they can receive from abroad through Taptap Send, with a link to share with the sender.

Reaching the recipient turns the partner's user base into a referral channel.

• Partner reluctance

  Show mutual volume gain.

• HiringPartnerships hiring: a Head of Partnerships (Africa) to own existing partners and find new ones, working with regulators and "other members of the Growth team"; a Global Business Development Lead (Dubai, posted September 14, 2026) to "source, structure, negotiate, and execute partnerships with banks, fintechs, payment providers, mobile money operators"; plus a BD Manager, Institutional Payments. Job posts describe the next stage as "local cards, and additional savings and payments features".Source
• Your websiteWhere the copy is tailored, it is specific: Bangladesh mentions "the Freedom50 cycle ride from Manchester to London", Ghana "Akwaaba's annual Ghana Party in the Park", Kenya "Swahili classes for Kenyan kids in the UK", Pakistan "iftars at your local masjid", Vietnam "community football leagues". The Mexico, Brazil, Colombia and Guatemala pages have no community section at all.Source

Let a recipient create a link with their payout method that a sender opens in the app, with the recipient's details ready to confirm, subject to compliance checks.

It removes a step for the sender and makes every recipient a promoter.

• Fraud risk

  Sender still confirms; standard checks apply.

• Your websiteHomepage: "Send money internationally. Fast delivery, zero hassle"; a Trustpilot badge; three testimonials from London, Toronto and Paris, one saying "I even got extra $10 the first time using this app. Will share it with my friends here in Canada!"; bank deposits, mobile money and cash pickup.Source
• Your websiteMexico page: cash pickup at "OXXO, Chedraui, Farmacias Guadalajara" and others plus bank deposits, a "Send Money Through WhatsApp" block ("No extra apps, no hassle"), and ratings of "4.7/5 stars on the App Store and 4.8/5 stars on the Play Store".Source
• HiringPartnerships hiring: a Head of Partnerships (Africa) to own existing partners and find new ones, working with regulators and "other members of the Growth team"; a Global Business Development Lead (Dubai, posted September 14, 2026) to "source, structure, negotiate, and execute partnerships with banks, fintechs, payment providers, mobile money operators"; plus a BD Manager, Institutional Payments. Job posts describe the next stage as "local cards, and additional savings and payments features".Source

Identify diaspora-owned UK shops and importers through community partners and offer a guided onboarding; add a business mention on corridor pages.

The community trust built by the consumer brand transfers to small business owners from the same communities.

• Consumer and business confusion

  Separate pages and support.

• HiringHead of Business Operations, Business (London, posted September 21, 2026): "Taptap Send Business is early and growing fast. Businesses are already using us to pay people and suppliers across emerging markets, and we are launching a wider set of products and geographies"; goals include "Business customer retention", "AI native account management", launch readiness for each new product and geography, and turning customer questions into roadmap evidence.Source
• Your websiteThe "for businesses" link on every locale (including the US English site) redirects to business.taptapsend.com/signup, a UK product: "Any UK-registered" business, "A GBP business account with local bank details", payments "to 8+ countries" in the FAQ while the banner says "Across 25+ payouts"; batch and scheduled payments, invoices, team approvals and "Shopify Payments UK" compatibility.Source
• Your websiteWhere the copy is tailored, it is specific: Bangladesh mentions "the Freedom50 cycle ride from Manchester to London", Ghana "Akwaaba's annual Ghana Party in the Park", Kenya "Swahili classes for Kenyan kids in the UK", Pakistan "iftars at your local masjid", Vietnam "community football leagues". The Mexico, Brazil, Colombia and Guatemala pages have no community section at all.Source

Render a server-side summary per corridor and sending market: currencies, fee, payout methods, with "rates change; see the app" wording approved by compliance.

Assistants answer "cheapest way to send to X" from what they can read; giving them correct facts helps you get cited.

• Stale rates

  Show fees, not live rates.

• Your websitePage details: the Haiti corridor page title is "Haiti 026"; the Colombia title is "Send Money to Colombia from |". Every corridor page and the homepage ship the same placeholder calculator text in their HTML ("Today's rate: 1 AED = 33.30 BDT", "This is some text inside of a div block.", "2,00 € de frais") before scripts load, including the Mexico and Kenya pages.Source
• Your websiteIndia page: "UPI transfers and bank deposits" to "SBI, HDFC and ICICI"; sending "from the UK, EU, US, Canada, Australia or UAE"; fees listed per sending country ("United States (US): $1.99 USD", "United Kingdom (UK): £1 GBP", "Canada: $1.99 CAD", "€1.99 EUR"); "95% of our transfers are received in under 3 minutes!*" based on internal data from December 2025; three short reviews.Source
• Google PageSpeedMobile lab performance score 43 for the US homepage, but real visitors pass Core Web Vitals in the Chrome UX Report: LCP 2.0 s, INP 139 ms, CLS 0.05 at the 75th percentile.Source

Map the journey from first transfer to card use; offer the card when it helps (spending abroad, holding money before sending), and measure retention of card users against senders only.

Products used every day keep customers when a rival offers a better rate.

• Distracting from core sending

  Offer only when relevant.

• HiringPartnerships hiring: a Head of Partnerships (Africa) to own existing partners and find new ones, working with regulators and "other members of the Growth team"; a Global Business Development Lead (Dubai, posted September 14, 2026) to "source, structure, negotiate, and execute partnerships with banks, fintechs, payment providers, mobile money operators"; plus a BD Manager, Institutional Payments. Job posts describe the next stage as "local cards, and additional savings and payments features".Source
• HiringHead of Central Growth (New York, posted August 31, 2026): a "3-4 people" team responsible for "a multibillion-dollar monthly transaction volume and millions of monthly active users"; owns performance marketing measurement and spend allocation "across channels, markets, and corridors" and every lifecycle channel: "Email, Push, SMS, In-app messaging, and WhatsApp"; runs "A/B tests, multivariate tests, holdout groups, incrementality reads on spend" and the MarTech roadmap; multilingual programs and mobile attribution are a plus.Source

Launch with a China page, Chinese site pages, community partners (associations, student groups), and a referral offer, sequenced by sending market.

Diaspora trust drives remittance choices, and community partners give a new corridor credibility quickly.

• Regulatory complexity

  Compliance leads the sequence.

• HiringHead of APAC (Singapore, posted September 15, 2026): owns the APAC P&L "with direct ownership of East Asia and a particular focus on China" and oversight of Southeast Asia; responsible for "customer acquisition and retention, pricing, user research", "brand awareness across the region" and building "trust-based relationships with diaspora communities".Source
• Your websiteSitemap (1,685 URLs, 7 locales: en, en-gb, es, es-us, fr, de, it): 26 "send-money-to" corridor pages per locale. The homepage list of destinations is far longer (China, Ethiopia, El Salvador, Honduras, Indonesia, Uganda, Tanzania, Zimbabwe, Jamaica, Peru, Dominican Rep. and more), but /en/send-money-to/china, /ethiopia, /el-salvador, /honduras, /indonesia, /uganda, /zimbabwe, /jamaica, /peru and /dominican-republic all return 404.Source
• Your websiteThe referral programme terms are published in English, French, German, Italian, Spanish, Vietnamese, Portuguese, Arabic and Chinese, but the website itself has no Chinese, Arabic, Portuguese, Vietnamese or Hindi version. The terms cover entities in the UK, Belgium, the US, DIFC, the UAE, Bahrain, Canada, New Zealand and Australia.Source
• Competitor researchRivals' own homepages: Remitly ("faster and more securely", with live China and Ethiopia corridor pages); Sendwave ("Trusted by one million users"); WorldRemit ("fast, flexible, and fair"); Wise ("150+ countries, 40 currencies, one account"); LemFi ("Send money home and buy eSIM data"). Job posts name in-person counters at Latino supermarkets as the real Latam competition.See the research Source

Build an assistant that knows each business's payments, flags failed or delayed payments, answers questions and hands off to people, with quality checks.

For businesses, payroll and supplier payments must not fail; fast, informed help keeps them.

• Wrong answers about money

  Human handoff on every payment issue.

• HiringHead of Business Operations, Business (London, posted September 21, 2026): "Taptap Send Business is early and growing fast. Businesses are already using us to pay people and suppliers across emerging markets, and we are launching a wider set of products and geographies"; goals include "Business customer retention", "AI native account management", launch readiness for each new product and geography, and turning customer questions into roadmap evidence.Source
• Your websiteThe "for businesses" link on every locale (including the US English site) redirects to business.taptapsend.com/signup, a UK product: "Any UK-registered" business, "A GBP business account with local bank details", payments "to 8+ countries" in the FAQ while the banner says "Across 25+ payouts"; batch and scheduled payments, invoices, team approvals and "Shopify Payments UK" compatibility.Source

Publish an anonymised yearly report: sending patterns by corridor, the moments people send, and payout preferences, with compliance review and no individual data.

Original data earns press and links, and gives every regional lead a story for their community.

• Revealing sensitive data

  Aggregates only.

• News coverageTaptap Send raised a $65 million Series B led by Spark Capital, with Unbound, Reid Hoffman and Canaan Partners; job posts list Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound and Wamda, and "250+ people, 50+ nationalities, 50+ languages".Source
• Your websiteSitemap (1,685 URLs, 7 locales: en, en-gb, es, es-us, fr, de, it): 26 "send-money-to" corridor pages per locale. The homepage list of destinations is far longer (China, Ethiopia, El Salvador, Honduras, Indonesia, Uganda, Tanzania, Zimbabwe, Jamaica, Peru, Dominican Rep. and more), but /en/send-money-to/china, /ethiopia, /el-salvador, /honduras, /indonesia, /uganda, /zimbabwe, /jamaica, /peru and /dominican-republic all return 404.Source
• HiringHead of India (London or Dubai, posted September 16, 2026): India is "the biggest remittance market with over $130 billion a year flowing home"; the role owns the P&L, pricing and "which communities to acquire and in what order", across "US, Canada, UK, Europe, Australia and UAE to start"; the diaspora puzzle includes "temples and gurdwaras and churches, cricket leagues, student associations, remittance-heavy employers, influencers, festivals (Diwali is a season, not a day)", reached "authentically, and cheaply".Source

Recruit student ambassadors at universities with many Indian, Nigerian and other diaspora students; give them codes and event support.

Students form habits early and introduce peers.

• Low volumes

  Value is lifetime; track graduates.

• HiringHead of India (London or Dubai, posted September 16, 2026): India is "the biggest remittance market with over $130 billion a year flowing home"; the role owns the P&L, pricing and "which communities to acquire and in what order", across "US, Canada, UK, Europe, Australia and UAE to start"; the diaspora puzzle includes "temples and gurdwaras and churches, cricket leagues, student associations, remittance-heavy employers, influencers, festivals (Diwali is a season, not a day)", reached "authentically, and cheaply".Source
• HiringGrowth Manager Africa (New York, posted July 9, 2026): grow the US-Africa corridor through customer research, "partnerships with community associations", "offline and online advertising campaigns tailored to specific country communities", "community ambassadors, champions and influencers", agencies for paid, creative and events, and a CRM "segmented by corridor and community"; key corridors named include Nigeria, Ghana, Kenya and Ethiopia.Source