Tenable growth playbook

Add one module to every CVE and plugin page: "Check whether you are exposed", naming the Nessus plugins that detect it, with three paths: a Nessus Professional trial for practitioners, a Tenable One demo for enterprises, and "already a customer? open this in Tenable One". Write titles as "CVE-ID: product, type and severity". Add structured data and sitemaps for /cve and /plugins. Track trial starts and demo requests from these pages as their own channel.

The visitor arrives with an urgent, specific need that Tenable's product answers; a single module on pages that already exist turns research traffic into trials without new content.

Check whether you are exposed to {CVE-ID}
Detected by: Nessus plugins {IDs} (updated {date})
[Start a Nessus Professional trial]  [See it in Tenable One - request a demo]
Already a customer? [Open {CVE-ID} in Tenable One]
Related: {FAQ blog}  {Research advisory}

• Research users dislike sales pressure

  Keep the module small, factual and below the description.

• Sitemap size

  Split by year and include only pages with content.

• Your websiteCVE pages (checked October 21, 2026, e.g. CVE-2024-3094): the title is only the CVE ID ("CVE-2024-3094 | Tenable®"), there is no structured data, and the page links only to research navigation, references and one related blog post. It has no link to Nessus, a trial, a demo or Tenable One, and no "check whether you are exposed" step. The matching Nessus plugin page has a descriptive title ("Potential exposure to XZ Utils SSH Backdoor (CVE-2024-3094)") but also no product or trial link.Source
• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source
• HiringMarketing Manager, Integrated Search & Google Media (posted October 5, 2026, Columbia MD or Boston): owns Google Search, Bing, YouTube and YouTube TV campaigns tied to theater pipeline targets; builds "structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms"; performs technical SEO "to ensure high crawlability, indexability, and keyword alignment"; works with the Senior Manager, SEO/GEO on "incremental lift analysis" and "cannibalization risks"; tracks "competitor SERP dominance, keyword gaps, and prompt share" and "GEO/Prompt tracking across AI search platforms".Source
• Your websiteBuy page: Nessus Professional "1 year license / $4,790", Nessus Expert $6,790, Tenable One Vulnerability Management "$3,700" a year for 100 assets, purchasable online "for up to 250 assets", and Web App Scanning $6,790 for 5 FQDNs; other products by custom quote. Nessus Essentials is free for non-commercial use with up to 5 IPs and a 30-day delay on plugin updates; Essentials Plus (up to 20 IPs) is for hobbyists, students and educators via the Nessus for Education program.Source

When Research flags a critical CVE, launch a pre-built Google and Bing campaign on the CVE ID and its nickname within hours, landing on the FAQ post with the exposure module from idea 1. Close it when searches fall.

It buys the most urgent search moments at low cost and shows Tenable as first to answer.

• Seen as exploiting incidents

  Lead with the free guidance, not a sales message.

• #1 Give every CVE page a "check if you are exposed" path: today it links to no product at all

• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source
• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source
• HiringMarketing Manager, Integrated Search & Google Media (posted October 5, 2026, Columbia MD or Boston): owns Google Search, Bing, YouTube and YouTube TV campaigns tied to theater pipeline targets; builds "structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms"; performs technical SEO "to ensure high crawlability, indexability, and keyword alignment"; works with the Senior Manager, SEO/GEO on "incremental lift analysis" and "cannibalization risks"; tracks "competitor SERP dominance, keyword gaps, and prompt share" and "GEO/Prompt tracking across AI search platforms".Source

Pick 50 buyer prompts (exposure management platform, CNAPP for mid-market, OT security for utilities, Nessus alternatives), run them weekly in the main assistants, and record who is cited and which Tenable page. Feed gaps into the content calendar.

What is measured gets fixed, and it shows which pages earn citations.

• Answers vary

  Run each prompt several times.

• HiringMarketing Manager, Integrated Search & Google Media (posted October 5, 2026, Columbia MD or Boston): owns Google Search, Bing, YouTube and YouTube TV campaigns tied to theater pipeline targets; builds "structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms"; performs technical SEO "to ensure high crawlability, indexability, and keyword alignment"; works with the Senior Manager, SEO/GEO on "incremental lift analysis" and "cannibalization risks"; tracks "competitor SERP dominance, keyword gaps, and prompt share" and "GEO/Prompt tracking across AI search platforms".Source
• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source
• Competitor researchRivals' own homepages: Qualys, "Enterprise Cyber Risk and Security Platform"; Rapid7, "the only endpoint to cloud, unified cybersecurity platform" with 24/7 MDR; Wiz, "one agentic cybersecurity platform" across code, cloud and runtime; CrowdStrike, "AI-native Cybersecurity" for endpoints, cloud, identities and data.See the research Source
• Your websiteHomepage: Tenable One, "the leading AI-powered exposure management platform", with Tenable Hexa AI agentic orchestration and AI, cloud, OT and identity exposure; cites leadership in the 2025 Gartner Magic Quadrant for Exposure Assessment Platforms and the IDC MarketScape for exposure management. The llms.txt says Tenable helps "more than 40,000 organizations worldwide".Source

Pause brand ads in matched regions for four weeks, compare total clicks, trials and pipeline with control regions, and keep brand ads only where rivals bid or lift is proven. Move savings to non-brand and CVE campaigns.

Brand spend often buys clicks that would come anyway; a clean test frees budget.

• Rivals take brand clicks

  Resume where they bid.

• HiringMarketing Manager, Integrated Search & Google Media (posted October 5, 2026, Columbia MD or Boston): owns Google Search, Bing, YouTube and YouTube TV campaigns tied to theater pipeline targets; builds "structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms"; performs technical SEO "to ensure high crawlability, indexability, and keyword alignment"; works with the Senior Manager, SEO/GEO on "incremental lift analysis" and "cannibalization risks"; tracks "competitor SERP dominance, keyword gaps, and prompt share" and "GEO/Prompt tracking across AI search platforms".Source
• Your websiteBuy page: Nessus Professional "1 year license / $4,790", Nessus Expert $6,790, Tenable One Vulnerability Management "$3,700" a year for 100 assets, purchasable online "for up to 250 assets", and Web App Scanning $6,790 for 5 FQDNs; other products by custom quote. Nessus Essentials is free for non-commercial use with up to 5 IPs and a 30-day delay on plugin updates; Essentials Plus (up to 20 IPs) is for hobbyists, students and educators via the Nessus for Education program.Source

Show an in-product and email offer at those moments: the exact plugin they are missing or the IPs they could not scan, a Pro trial, and a link to buy. For business email domains, route to an SDR.

Upgrades timed to a felt limit convert far better than general nurture.

• Students and hobbyists annoyed

  Exclude education accounts.

• Your websiteBuy page: Nessus Professional "1 year license / $4,790", Nessus Expert $6,790, Tenable One Vulnerability Management "$3,700" a year for 100 assets, purchasable online "for up to 250 assets", and Web App Scanning $6,790 for 5 FQDNs; other products by custom quote. Nessus Essentials is free for non-commercial use with up to 5 IPs and a 30-day delay on plugin updates; Essentials Plus (up to 20 IPs) is for hobbyists, students and educators via the Nessus for Education program.Source
• Your websiteCVE pages (checked October 21, 2026, e.g. CVE-2024-3094): the title is only the CVE ID ("CVE-2024-3094 | Tenable®"), there is no structured data, and the page links only to research navigation, references and one related blog post. It has no link to Nessus, a trial, a demo or Tenable One, and no "check whether you are exposed" step. The matching Nessus plugin page has a descriptive title ("Potential exposure to XZ Utils SSH Backdoor (CVE-2024-3094)") but also no product or trial link.Source
• HiringSales hiring: Sales Development Representatives (October 13) who make "50+ calls per day", follow up inbound inquiries and must "Generate a minimum of 7 new meetings or demos per week"; Commercial Territory Managers (October 16) doing "outbound cold calling" and Webex demos; a Country Manager, Canada (September 16) to build a tiered sales team and "Develop go to market plan for the specific region" with channel partners; and a Federal Territory Account Manager.Source

Build two short journeys: cloud (CNAPP vs Wiz-style platforms, a free cloud posture assessment, cloud case studies) and OT (utilities and manufacturing, safe passive discovery, a site assessment with a partner). Give each its own nurture and SDR script.

Persona-specific paths raise conversion and give the new PMM measurable launches.

• Platform message diluted

  Tie both to Tenable One.

• HiringDirector of Product Marketing, Cloud & OT Security (posted September 2, 2026): build "distinct buyer personas, solution messaging, and content strategy for the cloud security market and the OT security market", lead launches, find "technology partnership / co-marketing opportunities and new routes to market", and enable sales and partners; OT-heavy industries named are "manufacturing and utilities". A Senior Design Manager, Brand & Motion (October 1) joins "a small, three-person team responsible for all design and communications".Source
• Your websiteExisting OT and Canada content: NERC CIP and water-industry OT solution pages, a "Tenable vs OT security vendors" page and an OT Security Specialist course; for Canada, a solution brief on Bill C-8 (CCSPA) with Tenable One OT Exposure, a CyberNB critical-infrastructure partnership and blogs on ITSG-33.Source
• Competitor researchRivals' own homepages: Qualys, "Enterprise Cyber Risk and Security Platform"; Rapid7, "the only endpoint to cloud, unified cybersecurity platform" with 24/7 MDR; Wiz, "one agentic cybersecurity platform" across code, cloud and runtime; CrowdStrike, "AI-native Cybersecurity" for endpoints, cloud, identities and data.See the research Source
• Your websiteHomepage: Tenable One, "the leading AI-powered exposure management platform", with Tenable Hexa AI agentic orchestration and AI, cloud, OT and identity exposure; cites leadership in the 2025 Gartner Magic Quadrant for Exposure Assessment Platforms and the IDC MarketScape for exposure management. The llms.txt says Tenable helps "more than 40,000 organizations worldwide".Source

Survey council members each quarter on five questions (time to remediate, AI exposure, OT incidents, budget, tool consolidation), publish an anonymized report with Research analysis, and use it in ads, sales and executive events.

Peer CISO data earns press and citations and gives sales a reason to call.

• Small sample

  Add a broader survey panel.

• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source
• Your websiteHomepage: Tenable One, "the leading AI-powered exposure management platform", with Tenable Hexa AI agentic orchestration and AI, cloud, OT and identity exposure; cites leadership in the 2025 Gartner Magic Quadrant for Exposure Assessment Platforms and the IDC MarketScape for exposure management. The llms.txt says Tenable helps "more than 40,000 organizations worldwide".Source
• Investor relationsSecond quarter 2026 (reported July 29, 2026): revenue $268.5 million, up 8.6%; full-year guidance raised to about $1.08 billion; 381 new enterprise platform customers and 32 net new six-figure customers; management credited Tenable One momentum, simplified pricing and packaging, Hexa and AI Exposure.Source

For each major advisory, produce a fixed kit from templates: FAQ post, LinkedIn carousel, 60-second motion explainer, a webinar segment and a sales one-pager. Use AI for first drafts; design owns templates.

Templates let three designers keep pace with research and spread each finding across channels.

• Quality slips

  Research review before release.

• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source
• HiringDirector of Product Marketing, Cloud & OT Security (posted September 2, 2026): build "distinct buyer personas, solution messaging, and content strategy for the cloud security market and the OT security market", lead launches, find "technology partnership / co-marketing opportunities and new routes to market", and enable sales and partners; OT-heavy industries named are "manufacturing and utilities". A Senior Design Manager, Brand & Motion (October 1) joins "a small, three-person team responsible for all design and communications".Source
• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source

Use company-level visit data (not individuals) to flag target accounts reading research pages, and give SDRs a short play: the CVE, how Tenable detects it, and an offer of a free exposure check. Measure meeting rates against cold lists.

Calls tied to a live problem are more welcome and convert better.

• Seen as creepy

  Never mention tracking; lead with the advisory.

• #1 Give every CVE page a "check if you are exposed" path: today it links to no product at all

• HiringSales hiring: Sales Development Representatives (October 13) who make "50+ calls per day", follow up inbound inquiries and must "Generate a minimum of 7 new meetings or demos per week"; Commercial Territory Managers (October 16) doing "outbound cold calling" and Webex demos; a Country Manager, Canada (September 16) to build a tiered sales team and "Develop go to market plan for the specific region" with channel partners; and a Federal Territory Account Manager.Source
• Your websiteCVE pages (checked October 21, 2026, e.g. CVE-2024-3094): the title is only the CVE ID ("CVE-2024-3094 | Tenable®"), there is no structured data, and the page links only to research navigation, references and one related blog post. It has no link to Nessus, a trial, a demo or Tenable One, and no "check whether you are exposed" step. The matching Nessus plugin page has a descriptive title ("Potential exposure to XZ Utils SSH Backdoor (CVE-2024-3094)") but also no product or trial link.Source
• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source

Package it into a Canada page, a partner co-marketing kit, two Canadian customer stories and an event series for critical-infrastructure sectors, with a dedicated SDR sequence.

A ready kit lets the new team sell in its first quarter instead of building collateral.

• Regulatory timing uncertain

  Lead with risk reduction, not deadlines.

• HiringSales hiring: Sales Development Representatives (October 13) who make "50+ calls per day", follow up inbound inquiries and must "Generate a minimum of 7 new meetings or demos per week"; Commercial Territory Managers (October 16) doing "outbound cold calling" and Webex demos; a Country Manager, Canada (September 16) to build a tiered sales team and "Develop go to market plan for the specific region" with channel partners; and a Federal Territory Account Manager.Source
• Your websiteExisting OT and Canada content: NERC CIP and water-industry OT solution pages, a "Tenable vs OT security vendors" page and an OT Security Specialist course; for Canada, a solution brief on Bill C-8 (CCSPA) with Tenable One OT Exposure, a CyberNB critical-infrastructure partnership and blogs on ITSG-33.Source
• HiringDirector of Product Marketing, Cloud & OT Security (posted September 2, 2026): build "distinct buyer personas, solution messaging, and content strategy for the cloud security market and the OT security market", lead launches, find "technology partnership / co-marketing opportunities and new routes to market", and enable sales and partners; OT-heavy industries named are "manufacturing and utilities". A Senior Design Manager, Brand & Motion (October 1) joins "a small, three-person team responsible for all design and communications".Source

Create a Marketplace private-offer motion with AWS sellers for Tenable One and Cloud Exposure, publish a joint architecture for securing Bedrock-based agents, and run co-funded workshops for AWS customers.

Marketplace buying shortens procurement, and the AI story gives AWS sellers a reason to bring Tenable in.

• Channel conflict

  Clear rules with resellers.

• HiringPartner and education hiring: a Principal Solutions Architect (AWS Technical Alliances) to run AWS co-sell, "AWS Marketplace" pipeline and integrations "with Amazon Bedrock and agentic frameworks"; a Senior Manager, Services Portfolio & Learning Architecture to direct the "Training Subscription and track its adoption"; and a Creative eLearning Developer for training video and a "house style" overhaul.Source
• Your websiteHomepage: Tenable One, "the leading AI-powered exposure management platform", with Tenable Hexa AI agentic orchestration and AI, cloud, OT and identity exposure; cites leadership in the 2025 Gartner Magic Quadrant for Exposure Assessment Platforms and the IDC MarketScape for exposure management. The llms.txt says Tenable helps "more than 40,000 organizations worldwide".Source
• News coverageMay 21, 2026: Tenable launched OPEN, its partner exchange network built on "more than 330 validated integrations", with an Open Connector to bring third-party telemetry into Tenable One; Tenable describes a strategic partnership with Anthropic, with Hexa AI powered in part by Claude.Source

Bundle a starter training path with every new Tenable One customer, issue shareable certification badges, and report training completion per account to customer success with alerts for low completion.

Skills turn into usage, and usage into renewals and expansion.

• Low uptake

  Short modules in the product.

• HiringPartner and education hiring: a Principal Solutions Architect (AWS Technical Alliances) to run AWS co-sell, "AWS Marketplace" pipeline and integrations "with Amazon Bedrock and agentic frameworks"; a Senior Manager, Services Portfolio & Learning Architecture to direct the "Training Subscription and track its adoption"; and a Creative eLearning Developer for training video and a "house style" overhaul.Source
• Investor relationsSecond quarter 2026 (reported July 29, 2026): revenue $268.5 million, up 8.6%; full-year guidance raised to about $1.08 billion; 381 new enterprise platform customers and 32 net new six-figure customers; management credited Tenable One momentum, simplified pricing and packaging, Hexa and AI Exposure.Source

Add an asset-count slider showing price up to 250 assets and, above that, an instant booking link with the local territory manager, prefilled with the asset count.

It captures buyers at the limit instead of losing them to a form.

• Price anchoring

  Show per-asset price drops.

• Your websiteBuy page: Nessus Professional "1 year license / $4,790", Nessus Expert $6,790, Tenable One Vulnerability Management "$3,700" a year for 100 assets, purchasable online "for up to 250 assets", and Web App Scanning $6,790 for 5 FQDNs; other products by custom quote. Nessus Essentials is free for non-commercial use with up to 5 IPs and a 30-day delay on plugin updates; Essentials Plus (up to 20 IPs) is for hobbyists, students and educators via the Nessus for Education program.Source
• HiringSales hiring: Sales Development Representatives (October 13) who make "50+ calls per day", follow up inbound inquiries and must "Generate a minimum of 7 new meetings or demos per week"; Commercial Territory Managers (October 16) doing "outbound cold calling" and Webex demos; a Country Manager, Canada (September 16) to build a tiered sales team and "Develop go to market plan for the specific region" with channel partners; and a Federal Territory Account Manager.Source

For the 50 most-viewed webinars, publish a summary with key points, a transcript excerpt and FAQs, marked up as video and FAQ content, and link them from related products and CVEs.

Summaries turn webinars into citable answers and new organic entrances.

• Outdated webinars

  Skip older than two years.

• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source
• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source

Pick the ten integrations most used by customers, build joint pages and webinars with each partner, and run joint campaigns to the partner's customer base.

Partners bring audiences that already trust them, and integrations make the platform story concrete.

• Uneven partner effort

  Fund only measured campaigns.

• News coverageMay 21, 2026: Tenable launched OPEN, its partner exchange network built on "more than 330 validated integrations", with an Open Connector to bring third-party telemetry into Tenable One; Tenable describes a strategic partnership with Anthropic, with Hexa AI powered in part by Claude.Source
• HiringDirector of Product Marketing, Cloud & OT Security (posted September 2, 2026): build "distinct buyer personas, solution messaging, and content strategy for the cloud security market and the OT security market", lead launches, find "technology partnership / co-marketing opportunities and new routes to market", and enable sales and partners; OT-heavy industries named are "manufacturing and utilities". A Senior Design Manager, Brand & Motion (October 1) joins "a small, three-person team responsible for all design and communications".Source

Offer a time-limited free assessment that reports AI tools in use, risky integrations and exposed keys in one cloud account or network segment, with a summary for the CISO and a path to Tenable One.

A free, concrete finding on a hot topic opens executive conversations.

• Data concerns

  Clear scope and deletion terms.

• Your websiteHomepage: Tenable One, "the leading AI-powered exposure management platform", with Tenable Hexa AI agentic orchestration and AI, cloud, OT and identity exposure; cites leadership in the 2025 Gartner Magic Quadrant for Exposure Assessment Platforms and the IDC MarketScape for exposure management. The llms.txt says Tenable helps "more than 40,000 organizations worldwide".Source
• Investor relationsSecond quarter 2026 (reported July 29, 2026): revenue $268.5 million, up 8.6%; full-year guidance raised to about $1.08 billion; 381 new enterprise platform customers and 32 net new six-figure customers; management credited Tenable One momentum, simplified pricing and packaging, Hexa and AI Exposure.Source
• News coverageMay 21, 2026: Tenable launched OPEN, its partner exchange network built on "more than 330 validated integrations", with an Open Connector to bring third-party telemetry into Tenable One; Tenable describes a strategic partnership with Anthropic, with Hexa AI powered in part by Claude.Source

Publish an anonymized quarterly index with Research: median days to remediate critical vulnerabilities by industry and region, AI and OT exposure trends, and the top exploited CVEs. Offer a free benchmark comparison to prospects.

An authoritative number earns citations, links and press, and a benchmark gives sales a reason to engage.

• Customer data concerns

  Aggregate and suppress small groups.

• Your websiteHomepage: Tenable One, "the leading AI-powered exposure management platform", with Tenable Hexa AI agentic orchestration and AI, cloud, OT and identity exposure; cites leadership in the 2025 Gartner Magic Quadrant for Exposure Assessment Platforms and the IDC MarketScape for exposure management. The llms.txt says Tenable helps "more than 40,000 organizations worldwide".Source
• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source
• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source

Machine-translate and review the descriptions and the exposure module for the top 1,000 CVEs on each regional site, with hreflang to the English page.

It extends the CVE channel to regions where fewer English sources compete.

• Translation errors

  Keep technical terms and IDs in English.

• #1 Give every CVE page a "check if you are exposed" path: today it links to no product at all

• Your websiteCVE pages (checked October 21, 2026, e.g. CVE-2024-3094): the title is only the CVE ID ("CVE-2024-3094 | Tenable®"), there is no structured data, and the page links only to research navigation, references and one related blog post. It has no link to Nessus, a trial, a demo or Tenable One, and no "check whether you are exposed" step. The matching Nessus plugin page has a descriptive title ("Potential exposure to XZ Utils SSH Backdoor (CVE-2024-3094)") but also no product or trial link.Source
• Your websiteSitemap (6,598 URLs in four files, October 21, 2026): 3,265 blog posts (28 "frequently asked questions" CVE explainers), 888 research advisories, 707 press releases, 389 webinars, 261 Security Center dashboards, 59 case studies; but none of the /cve, /plugins, /audits or /indicators pages are in any sitemap. robots.txt allows them, and an llms.txt describes products and solutions.Source

Offer students a free certification exam after a course, a badge, and a job-board partnership; keep in touch as they start work, with a professional trial.

It builds loyalty years before the purchase and grows the Nessus community.

• Long payback

  Keep costs small.

• Your websiteBuy page: Nessus Professional "1 year license / $4,790", Nessus Expert $6,790, Tenable One Vulnerability Management "$3,700" a year for 100 assets, purchasable online "for up to 250 assets", and Web App Scanning $6,790 for 5 FQDNs; other products by custom quote. Nessus Essentials is free for non-commercial use with up to 5 IPs and a 30-day delay on plugin updates; Essentials Plus (up to 20 IPs) is for hobbyists, students and educators via the Nessus for Education program.Source
• HiringPartner and education hiring: a Principal Solutions Architect (AWS Technical Alliances) to run AWS co-sell, "AWS Marketplace" pipeline and integrations "with Amazon Bedrock and agentic frameworks"; a Senior Manager, Services Portfolio & Learning Architecture to direct the "Training Subscription and track its adoption"; and a Creative eLearning Developer for training video and a "house style" overhaul.Source

Make a template for a 60-second explainer (what it is, who is affected, how to check) and publish within a day of the FAQ post, linking to the CVE page.

Fast, clear video makes Tenable the face of each big vulnerability.

• Speed vs accuracy

  Research signs off on every script.

• HiringDirector of Product Marketing, Cloud & OT Security (posted September 2, 2026): build "distinct buyer personas, solution messaging, and content strategy for the cloud security market and the OT security market", lead launches, find "technology partnership / co-marketing opportunities and new routes to market", and enable sales and partners; OT-heavy industries named are "manufacturing and utilities". A Senior Design Manager, Brand & Motion (October 1) joins "a small, three-person team responsible for all design and communications".Source
• HiringDirector, Content Marketing (open since August 18, updated October 13, 2026): "Implement a GEO-first approach to all external marketing content" for "citation potential across AI-powered answer engines"; run "the global Exposure Management Leadership Council" and turn CISO discussions into "regular original reports and content"; influence "the research calendar" with Tenable Research; "quickly generate blog copy, especially for rapid response"; map "derivative content strategies to the buyer journey"; report "organic visibility, engagement and pipeline contribution".Source
• Your websiteCVE pages (checked October 21, 2026, e.g. CVE-2024-3094): the title is only the CVE ID ("CVE-2024-3094 | Tenable®"), there is no structured data, and the page links only to research navigation, references and one related blog post. It has no link to Nessus, a trial, a demo or Tenable One, and no "check whether you are exposed" step. The matching Nessus plugin page has a descriptive title ("Potential exposure to XZ Utils SSH Backdoor (CVE-2024-3094)") but also no product or trial link.Source

Run a short CTF at two major conferences using Nessus and Tenable One labs, with a leaderboard, prizes and a follow-up trial for players.

Hands-on play produces engaged practitioners and qualified trials.

• Low turnout

  Promote before the event.

• HiringSales hiring: Sales Development Representatives (October 13) who make "50+ calls per day", follow up inbound inquiries and must "Generate a minimum of 7 new meetings or demos per week"; Commercial Territory Managers (October 16) doing "outbound cold calling" and Webex demos; a Country Manager, Canada (September 16) to build a tiered sales team and "Develop go to market plan for the specific region" with channel partners; and a Federal Territory Account Manager.Source
• Your websiteBuy page: Nessus Professional "1 year license / $4,790", Nessus Expert $6,790, Tenable One Vulnerability Management "$3,700" a year for 100 assets, purchasable online "for up to 250 assets", and Web App Scanning $6,790 for 5 FQDNs; other products by custom quote. Nessus Essentials is free for non-commercial use with up to 5 IPs and a 30-day delay on plugin updates; Essentials Plus (up to 20 IPs) is for hobbyists, students and educators via the Nessus for Education program.Source
• HiringPartner and education hiring: a Principal Solutions Architect (AWS Technical Alliances) to run AWS co-sell, "AWS Marketplace" pipeline and integrations "with Amazon Bedrock and agentic frameworks"; a Senior Manager, Services Portfolio & Learning Architecture to direct the "Training Subscription and track its adoption"; and a Creative eLearning Developer for training video and a "house style" overhaul.Source