Knak growth playbook

Publish a definitive /agentic-marketing-production page: the definition, how it differs from a MAP editor, an email builder and a generic AI assistant, the workflow from brief to send (as on the MCP page), proof from OpenAI and Vercel, and the survey numbers. Rewrite the titles and descriptions of About, Pricing, Compare, Alternatives, Customers and Careers around the same phrase. Change the Ask-your-AI prompt to name the category. Pick one name ("agentic production layer" or "agentic marketing production") and use it everywhere.

A category is owned by whoever defines it first, in the words people search for and assistants repeat. Matching every page to one phrase costs a day and is the base for everything the CMO does next.

[ ] One category phrase agreed
[ ] /agentic-marketing-production page live
[ ] About title and description
[ ] Pricing title and description
[ ] Compare and Alternatives titles
[ ] Customers and Careers descriptions
[ ] Press kit "What is Knak?"
[ ] Ask-your-AI prompt
[ ] llms.txt loads and uses the phrase
[ ] Monthly AI answer check

• Two names compete

  Decide once and redirect the other wording to the chosen page.

• Category term is not searched yet

  Pair it with terms buyers already search, such as email production platform.

• HiringChief Marketing Officer (remote US or Canada, posted October 1, 2026): a "builder CMO" to own marketing "end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy", experiment "across digital, field and events, partners, and other channels", find "unconventional ways to win without relying on massive budgets", and "Help establish Agentic Marketing Production as an important new category for enterprise marketers". The post calls it "the chance to define a category, not just compete in one" and asks for experience scaling "from roughly $20M toward $100M+ ARR".Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source
• Your websiteOther key pages still describe the earlier category in their titles and search descriptions (checked October 21, 2026): About, "Revolutionizing Email & Landing Page Creation for Marketers", "a no-code platform for creating on-brand emails and landing pages"; Compare, "The Top Email Creation Platforms for 2026"; Knak Alternatives, "Top Email Creation Platforms to Consider in 2026"; Customers, "beautiful, on-brand emails and landing pages"; Careers, "changing the way marketers create their digital campaigns". The sitemap (746 URLs) has no page that defines agentic marketing production; the term appears in two blog posts and the Agentic Marketing Forum event page.Source
• Your websiteKnak MCP page: "Connect Claude, ChatGPT, or any MCP-compatible assistant to your Knak instance", with a workflow from a Slack brief to a Codex agent to "Knak MCP generates email" and an OpenAI quote that "AI alone doesn't get you to launch-ready".Source
• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source

Serve llms.txt at one address without redirects, with a short description in the category language, links to the category, MCP, AI, pricing, security and customer pages, and the press boilerplate.

It is a small file, but it is one of the few places Knak can tell AI systems directly what it is.

• Trailing-slash rule breaks other files

  Exclude .txt and .xml from the rule.

• Site checkhttps://knak.com/llms.txt redirects to /llms.txt/, which redirects back to /llms.txt (301 then 308), so the file never loads (checked twice on October 21, 2026).Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source
• Your websiteKnak MCP page: "Connect Claude, ChatGPT, or any MCP-compatible assistant to your Knak instance", with a workflow from a Slack brief to a Codex agent to "Knak MCP generates email" and an OpenAI quote that "AI alone doesn't get you to launch-ready".Source

Rewrite the boilerplate around the category, add current proof (customer logos, MCP, mobile, SOC 2), refresh the numbers, and use the same paragraph at the end of every release.

Every article that quotes the boilerplate either builds the category or repeats the old one.

• Older coverage stays

  Send updated boilerplate to frequent writers.

• Your websiteNewsroom press kit, "What is Knak?": "Email and landing page creation for enterprise marketing teams — in minutes... No coding required", "$25 M Funding Raised", "10000 + Users". Recent releases: "Knak Makes Enterprise Marketing Production Callable by AI Agents" (April 20, 2026) and "Knak Expands Its AI Production Layer to Mobile as RCS Business Use Grows" (September 14, 2026).Source
• HiringEvery Knak job post says "The world's most AI-forward companies, including Meta, OpenAI, NVIDIA, Vercel, Notion and Stripe, use Knak as their agentic marketing production layer", names Insight Partners as investor, and says Knak "started with email" and is "now bringing that same production discipline to every channel".Source
• Your websiteOther key pages still describe the earlier category in their titles and search descriptions (checked October 21, 2026): About, "Revolutionizing Email & Landing Page Creation for Marketers", "a no-code platform for creating on-brand emails and landing pages"; Compare, "The Top Email Creation Platforms for 2026"; Knak Alternatives, "Top Email Creation Platforms to Consider in 2026"; Customers, "beautiful, on-brand emails and landing pages"; Careers, "changing the way marketers create their digital campaigns". The sitemap (746 URLs) has no page that defines agentic marketing production; the term appears in two blog posts and the Agentic Marketing Forum event page.Source

Correct the description, show the packaging (what each tier includes, who it suits, typical team size), and add a calculator: emails a month and current build time, giving hours and cost saved. Pass the answers to the demo form.

Enterprise buyers need a business case before they will take a call, and the calculator gives the AE a starting point.

• Prices public too early

  Show packaging and ranges, keep quotes custom.

• Your websitePricing page: the search description promises "unlimited emails and landing pages, 100% self-serve, no hidden costs", but the page itself is a quote form ("Our pricing depends on your campaign creation needs"); it quotes "22 minutes to create an email", "5x less than the cost of a developer" and "50x less than the cost of an agency" and closes with "Discover the future of no-code email and landing page creation".Source
• HiringAccount Executive, Ottawa (posted August 20, 2026; $90,000-110,000 base): mid-market and enterprise new business, "balancing proactive outbound prospecting with the effective conversion of inbound opportunities", partnering with Marketing and Sales Development "to identify priority accounts, personas, and opportunities", reporting to the Director of Sales.Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source

Add three fair comparisons: Knak vs Typeface, Knak vs Dyspatch, and Knak vs building in ChatGPT or Claude alone, using the survey data on launch-ready output and the MCP workflow. Reframe the Compare hub from "email creation platforms" to the category.

Buyers searching for alternatives in the new category land on Knak's framing first, and AI assistants draw on these pages for comparison answers.

• Out-of-date claims

  Date each page and cite sources.

• Your websiteCompare pages exist for Beefree, Stensul, Stripo, Jeto, Litmus and native MAP editors, all framed as "the production platform vs." another email tool. There is no comparison with AI-first or agent-ready rivals, or with building emails directly in an AI assistant.Source
• Competitor researchRivals' own homepages: Stensul, "AI governance for enterprise marketers"; Dyspatch, "Email Template Management Platform for Marketing Teams & Agents", "Trusted by Canva, Culture Amp, and 300+ global teams"; Typeface, "Enterprise Marketing AI Platform for Agentic Workflows" that "orchestrates AI agents, brand intelligence, and workflows"; Beefree, the email builder behind "1,100+ Apps".See the research Source
• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source
• Your websiteKnak MCP page: "Connect Claude, ChatGPT, or any MCP-compatible assistant to your Knak instance", with a workflow from a Slack brief to a Codex agent to "Knak MCP generates email" and an OpenAI quote that "AI alone doesn't get you to launch-ready".Source

Publish each key finding with its own heading and chart on the page, free to quote and cite, and keep the full data, the industry splits and a benchmark tool behind the form. Track form fills against citations.

Ungated findings earn links and AI citations; the form still captures buyers who want the detail.

• Fewer form fills

  Gate the industry splits and benchmark tool.

• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source
• HiringGo-To-Market Data Analyst (posted August 19, 2026): will "Build and maintain reporting that connects marketing activity to sales pipeline, revenue, and finance outcomes", work on "attribution", "Identify gaps or inconsistencies in GTM data", and "Work with AI team on building out data agents that serve marketing purposes"; Salesforce, Google Ads, LinkedIn Ads, Tableau and Snowflake.Source

Produce three agent-workflow stories (Vercel, OpenAI and one more): the brief-to-send flow, how agents call Knak, review and approval, and measured time to launch. Publish as short videos and pages, and feature them on the category page.

Proof from the companies building AI is what moves enterprise buyers into a new category.

• Approval delays

  Offer anonymised versions.

• HiringEvery Knak job post says "The world's most AI-forward companies, including Meta, OpenAI, NVIDIA, Vercel, Notion and Stripe, use Knak as their agentic marketing production layer", names Insight Partners as investor, and says Knak "started with email" and is "now bringing that same production discipline to every channel".Source
• Your websiteCustomer stories: 25 in the sitemap (Amazon, Broadcom, DocuSign, Forbes, OpenAI, SAP, Uber, Vanguard and others), mostly about email build time. Only IRIS Software Group's is about Knak AI; there are none for Meta, NVIDIA, Vercel, Notion or Stripe, although the homepage quotes Vercel: "Knak is the production layer our agents plug into". DocuSign's story is a migration from Eloqua to Iterable "without rebuilding 3,000+ emails".Source
• Your websiteKnak MCP page: "Connect Claude, ChatGPT, or any MCP-compatible assistant to your Knak instance", with a workflow from a Slack brief to a Codex agent to "Knak MCP generates email" and an OpenAI quote that "AI alone doesn't get you to launch-ready".Source

Tag every post and episode by topic and funnel stage, join first-touch and multi-touch data in Snowflake with Salesforce opportunities, and report pipeline per content cluster. Refresh the winners, merge or retire the rest.

It lets the CMO grow "without relying on massive budgets" by spending on what already works.

• Attribution disputes

  Agree definitions with Sales first.

• HiringGo-To-Market Data Analyst (posted August 19, 2026): will "Build and maintain reporting that connects marketing activity to sales pipeline, revenue, and finance outcomes", work on "attribution", "Identify gaps or inconsistencies in GTM data", and "Work with AI team on building out data agents that serve marketing purposes"; Salesforce, Google Ads, LinkedIn Ads, Tableau and Snowflake.Source
• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source
• HiringChief Marketing Officer (remote US or Canada, posted October 1, 2026): a "builder CMO" to own marketing "end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy", experiment "across digital, field and events, partners, and other channels", find "unconventional ways to win without relying on massive budgets", and "Help establish Agentic Marketing Production as an important new category for enterprise marketers". The post calls it "the chance to define a category, not just compete in one" and asks for experience scaling "from roughly $20M toward $100M+ ARR".Source

Repeat the 333-marketer survey every year with the same core questions (time on production, missed launches, AI maturity), add industry splits and a self-benchmark tool, and launch it at Knak's own event and in the press.

Repeated data becomes the reference others cite, and the trend is news every year.

• Sample changes

  Keep the same criteria each year.

• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source
• HiringChief Marketing Officer (remote US or Canada, posted October 1, 2026): a "builder CMO" to own marketing "end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy", experiment "across digital, field and events, partners, and other channels", find "unconventional ways to win without relying on massive budgets", and "Help establish Agentic Marketing Production as an important new category for enterprise marketers". The post calls it "the chance to define a category, not just compete in one" and asks for experience scaling "from roughly $20M toward $100M+ ARR".Source

Track two signals: companies moving between MAPs (Eloqua, Marketo, Salesforce, Iterable, Braze) and companies hiring email developers or marketing ops builders. Send AEs those accounts weekly with the DocuSign migration story or the time-saved calculator.

Outreach at the moment of change converts far better than cold lists.

• Noisy signals

  Review lists by hand at first.

• HiringAccount Executive, Ottawa (posted August 20, 2026; $90,000-110,000 base): mid-market and enterprise new business, "balancing proactive outbound prospecting with the effective conversion of inbound opportunities", partnering with Marketing and Sales Development "to identify priority accounts, personas, and opportunities", reporting to the Director of Sales.Source
• Your websiteCustomer stories: 25 in the sitemap (Amazon, Broadcom, DocuSign, Forbes, OpenAI, SAP, Uber, Vanguard and others), mostly about email build time. Only IRIS Software Group's is about Knak AI; there are none for Meta, NVIDIA, Vercel, Notion or Stripe, although the homepage quotes Vercel: "Knak is the production layer our agents plug into". DocuSign's story is a migration from Eloqua to Iterable "without rebuilding 3,000+ emails".Source
• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source

Launch a partner page and programme: joint webinars with two MAP vendors, a certified agency tier using Knak Academy, referral fees, and listings in each MAP's marketplace.

Partners bring trust and leads at low cost, which suits a CMO told to win without big budgets.

• Partners compete

  Focus on complementary vendors.

• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source
• HiringChief Marketing Officer (remote US or Canada, posted October 1, 2026): a "builder CMO" to own marketing "end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy", experiment "across digital, field and events, partners, and other channels", find "unconventional ways to win without relying on massive budgets", and "Help establish Agentic Marketing Production as an important new category for enterprise marketers". The post calls it "the chance to define a category, not just compete in one" and asks for experience scaling "from roughly $20M toward $100M+ ARR".Source

Track job changes of certified experts and Creators Circle members, send their new company a welcome offer (free onboarding, a team certification), and alert the AE within a week.

Champions who move bring the product with them, and the signal is cheap to track.

• Privacy

  Use public profiles and opt-in.

• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source
• HiringAccount Executive, Ottawa (posted August 20, 2026; $90,000-110,000 base): mid-market and enterprise new business, "balancing proactive outbound prospecting with the effective conversion of inbound opportunities", partnering with Marketing and Sales Development "to identify priority accounts, personas, and opportunities", reporting to the Director of Sales.Source

Turn the forum into a half-day format: one customer speaker, one Knak workflow demo, one panel. Run it in New York, London and Toronto with a local customer each time, and invite target accounts by name.

Small rooms of target accounts produce more pipeline per dollar than big trade shows.

• Low turnout

  Cap at 60 seats and invite personally.

• HiringChief Marketing Officer (remote US or Canada, posted October 1, 2026): a "builder CMO" to own marketing "end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy", experiment "across digital, field and events, partners, and other channels", find "unconventional ways to win without relying on massive budgets", and "Help establish Agentic Marketing Production as an important new category for enterprise marketers". The post calls it "the chance to define a category, not just compete in one" and asks for experience scaling "from roughly $20M toward $100M+ ARR".Source
• Your websiteCustomer stories: 25 in the sitemap (Amazon, Broadcom, DocuSign, Forbes, OpenAI, SAP, Uber, Vanguard and others), mostly about email build time. Only IRIS Software Group's is about Knak AI; there are none for Meta, NVIDIA, Vercel, Notion or Stripe, although the homepage quotes Vercel: "Knak is the production layer our agents plug into". DocuSign's story is a migration from Eloqua to Iterable "without rebuilding 3,000+ emails".Source

Publish an RCS production guide, an RCS gallery like the email gallery, and a webinar with an early customer, and offer mobile to existing email customers first.

Selling a second channel to current customers is the fastest expansion revenue.

• RCS reach varies

  Pair RCS with SMS fallback in the guide.

• Your websiteNewsroom press kit, "What is Knak?": "Email and landing page creation for enterprise marketing teams — in minutes... No coding required", "$25 M Funding Raised", "10000 + Users". Recent releases: "Knak Makes Enterprise Marketing Production Callable by AI Agents" (April 20, 2026) and "Knak Expands Its AI Production Layer to Mobile as RCS Business Use Grows" (September 14, 2026).Source
• HiringEvery Knak job post says "The world's most AI-forward companies, including Meta, OpenAI, NVIDIA, Vercel, Notion and Stripe, use Knak as their agentic marketing production layer", names Insight Partners as investor, and says Knak "started with email" and is "now bringing that same production discipline to every channel".Source
• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source

Publish weekly short clips from podcasts and webinars, one full episode a week, end screens pointing to the category page and newsletter, and a channel trailer about agentic production.

Subscribers turn one-off views into a repeat audience at no media cost.

• Clips feel recycled

  Lead with one sharp idea per clip.

• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source

Define launch-ready (renders across clients, on-brand, accessible, approved without rework), measure Knak agent output against generic AI output on the same briefs, and publish the method and results each quarter.

A measured claim is hard to copy and gives the category a number that only Knak can quote.

• Results look weak

  Publish the trend and improve before scaling claims.

• HiringSenior Software Developer, AI Agents (posted September 10, 2026): builds "the agent harness itself: the orchestration, tool calling, context management, and guardrails" and owns "agent evaluations", with eval datasets and LLM-as-judge pipelines "so every prompt, model, or harness change is measured, not guessed at".Source
• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source
• Your websiteKnak MCP page: "Connect Claude, ChatGPT, or any MCP-compatible assistant to your Knak instance", with a workflow from a Slack brief to a Codex agent to "Knak MCP generates email" and an OpenAI quote that "AI alone doesn't get you to launch-ready".Source

List Knak MCP in the connector and app directories of the major assistants and agent platforms, publish a public demo workspace, and add "made with Knak" links to agent-generated drafts for teams that opt in.

Distribution inside the assistants is the new search result for a category built on agents.

• Directory rules change

  Keep a small team on it.

• Your websiteKnak MCP page: "Connect Claude, ChatGPT, or any MCP-compatible assistant to your Knak instance", with a workflow from a Slack brief to a Codex agent to "Knak MCP generates email" and an OpenAI quote that "AI alone doesn't get you to launch-ready".Source
• HiringEvery Knak job post says "The world's most AI-forward companies, including Meta, OpenAI, NVIDIA, Vercel, Notion and Stripe, use Knak as their agentic marketing production layer", names Insight Partners as investor, and says Knak "started with email" and is "now bringing that same production discipline to every channel".Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source

Plan a yearly conference on agentic marketing production that launches the index, the launch-ready results and the product roadmap, with customer speakers and certification on site.

An owned event gives the category a home and creates a year of content.

• Too costly early

  Start at 300 seats with partner sponsors.

• HiringChief Marketing Officer (remote US or Canada, posted October 1, 2026): a "builder CMO" to own marketing "end to end, with particular emphasis on pipeline creation, demand generation and company-level GTM strategy", experiment "across digital, field and events, partners, and other channels", find "unconventional ways to win without relying on massive budgets", and "Help establish Agentic Marketing Production as an important new category for enterprise marketers". The post calls it "the chance to define a category, not just compete in one" and asks for experience scaling "from roughly $20M toward $100M+ ARR".Source
• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source
• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source

Publish a glossary with one short page per term, each linking to the category page, and use the terms in sales and docs.

Glossary pages rank for definitions and teach assistants the vocabulary.

• Thin pages

  Give each term an example.

• Your websiteOther key pages still describe the earlier category in their titles and search descriptions (checked October 21, 2026): About, "Revolutionizing Email & Landing Page Creation for Marketers", "a no-code platform for creating on-brand emails and landing pages"; Compare, "The Top Email Creation Platforms for 2026"; Knak Alternatives, "Top Email Creation Platforms to Consider in 2026"; Customers, "beautiful, on-brand emails and landing pages"; Careers, "changing the way marketers create their digital campaigns". The sitemap (746 URLs) has no page that defines agentic marketing production; the term appears in two blog posts and the Agentic Marketing Forum event page.Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source

Run a monthly A/B test on the homepage and demo page: category phrase vs outcome phrase, proof order, demo form length.

Message testing is the cheapest way to find the category language buyers respond to.

• Low traffic per variant

  Test big changes only.

• Google PageSpeedReal visitors pass Core Web Vitals on knak.com (Chrome UX Report, 75th percentile): LCP 1.2s and improving, INP 95 ms, CLS 0.Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source

Offer a free web tool: paste HTML or upload an email, get a launch-ready report (rendering issues, accessibility, broken links, dark mode, missing alt text), with a prompt to fix it in Knak. Capture the email address only for the full report.

A useful free tool brings in exactly the people with the problem Knak solves, and each report shows the product's value.

• Uploads contain customer data

  Process in memory and keep nothing.

• Your websiteReport "Marketing Production in the Age of AI": a survey of 333 enterprise marketing decision-makers in the US, UK and Canada; 70% have deployed AI but only 29% call adoption advanced; 82% spend at least half their time on production; 85% missed a launch date in the past 12 months; the report is gated behind a form. Earlier yearly email benchmark studies ran 2018, 2019, 2020-2021 and 2022.Source
• Your websiteHomepage title and H1: "The Agentic Production Layer for enterprise marketing"; footer: "the AI production layer for enterprise marketing"; the "Ask your AI about Knak" buttons send ChatGPT, Claude and Gemini a prompt about "the marketing production platform for enterprise teams". Claims: production time cut "by 95%", "40+ integrations", "SOC 2 Type II certified", and a FAQ answer on "How is Knak different from Stensul?".Source
• Your websiteOwned audience: 474 blog posts, 54 Unsubscribed! podcast episodes, a monthly newsletter ("Some Assembly Required"), Knak Academy ("a role-based certification program", "Knak Certified Expert badge"), the Knak Creators Circle for marketers who have built "1,000+ assets in Knak", and a YouTube channel with 93 videos, about 450,000 views and 195 subscribers. 61 integration pages including Marketo, Eloqua, Salesforce Marketing Cloud, Braze and Iterable; a partner@ address on the contact page.Source