Trexo Robotics growth playbook

Add one /events page and a short URL for each event: city, date, host clinic or conference, who it is for (families, clinicians, both), and a booking form for a trial slot that asks the questions the clinical team needs first (age, diagnosis as the family describes it, the child's therapist, state). Show the Indication for Use on the page in Trexo's own words. Each booking gets an event code that follows the family into the reservation, so the Event Marketing Manager can report bookings, attendance and reservations per event. Link it from the homepage banner, the Locations page ("No trial site near you? See upcoming trial days") and the Trainer Network page for clinicians.

Families rarely put down a deposit on a device their child has not tried, and an in-person trial is the moment Trexo is building a whole role around. A page that collects bookings turns every event into measured reservations instead of a list of names on paper, and gives clinicians and host clinics something to share.

[ ] /events page with city, date, host and audience
[ ] Booking form with the clinical team's screening questions
[ ] Indication for Use shown in Trexo's wording
[ ] Event code carried into CRM and reservation
[ ] Reminder texts and emails
[ ] Links from homepage, Locations and Trainer Network
[ ] Per-event report: bookings, attendance, reservations

• Families outside the indication book trial slots

  Show the Indication for Use on the page and screen bookings by phone before confirming.

• Host clinics prefer their own booking

  Let the host keep its own list and send Trexo the event code for each family.

• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source
• Your websiteSitemap and robots.txt (checked twice on October 23, 2026): robots.txt names "Sitemap: https://trexo.com/sitemap.xml" and all 21 sitemap entries are trexo.com URLs, but trexo.com does not load (it has no address record), and the US pages carry no canonical tag. trexorobotics.com reaches the US site through a temporary (302) redirect. The 21 pages include families, clinicians, evidence, locations, stories, funding, reserve and sizing; there is no events, roadshow or trial-day page (/events returns 404).Source
• Your websiteLocations page "Find a Trexo clinic": 16 US, 11 Canadian, 1 European and 3 Middle East/Asia-Pacific sites; "Most listed facilities are independently operated and manage their own scheduling, pricing and trial policies. Contact a location directly to book a session." Several US sites say "Student use only", "Student use only, no trials" or "Contact Trexo to book"; the "Partner" label appears only on Canadian sites. Families with no clinic nearby are asked to "share our details" with their own provider.Source
• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source
• Your websiteUS homepage (trexorobotics.com redirects to us.trexorobotics.com): banner "FDA cleared. Shipping begins 2027. Reserve now to hold your place."; H1 "Exoskeletons to help children walk."; a live fleet counter of "176,461,937" steps taken in a Trexo (87,883 miles); three published studies; the only call to action besides Reserve is "Talk to our team".Source

Decide which domain is home for the US site now. Until any move to trexo.com is live, list the us.trexorobotics.com URLs in the sitemap and robots.txt, add a self-canonical to every page, and make the trexorobotics.com redirect permanent. When the move happens, redirect page by page and update the sitemap the same day. Submit the sitemap in Search Console and check coverage a week later.

Right after FDA clearance, families, clinicians and payers are searching for Theo by name. A sitemap and canonical that agree with the live site get every page, including funding and the new events page, indexed quickly.

• A later domain move undoes the work

  Keep a redirect map ready and update the sitemap on the day of the move.

• Your websiteSitemap and robots.txt (checked twice on October 23, 2026): robots.txt names "Sitemap: https://trexo.com/sitemap.xml" and all 21 sitemap entries are trexo.com URLs, but trexo.com does not load (it has no address record), and the US pages carry no canonical tag. trexorobotics.com reaches the US site through a temporary (302) redirect. The 21 pages include families, clinicians, evidence, locations, stories, funding, reserve and sizing; there is no events, roadshow or trial-day page (/events returns 404).Source
• Your websiteFunding guide: "The FDA cleared Theo on September 2, 2026, under 510(k) K254198"; ten chapters covering private insurance, Medicaid, CHIP and waivers, denials and appeals, a "Download center and family tracker"; "Coverage is not guaranteed."Source
• Your websiteUS homepage (trexorobotics.com redirects to us.trexorobotics.com): banner "FDA cleared. Shipping begins 2027. Reserve now to hold your place."; H1 "Exoskeletons to help children walk."; a live fleet counter of "176,461,937" steps taken in a Trexo (87,883 miles); three published studies; the only call to action besides Reserve is "Talk to our team".Source

Serve a compressed poster image as the first paint, load the video after it, and offer a smaller mobile file. Remove the render-blocking requests (about 1.9 s), self-host the font, and set long cache lifetimes for the video and assets. Re-test in PageSpeed and watch the field data over 28 days.

A faster first screen keeps more mobile visitors on the page long enough to reach "Reserve" or "Talk to our team".

• The still looks less alive

  Pick a frame that shows a child mid-step and start the video soon after.

• Google PageSpeedUS homepage, mobile: performance 75/100; the main content (the hero video of children walking) appears after 4.4 s in the lab test against a 2.5 s target; real Chrome visitors' LCP is 4.3 s, so the page fails Core Web Vitals on LCP; the page downloads 9.3 MB; render-blocking requests cost about 1.9 s; cache lifetimes would save about 9 MB on repeat visits. Accessibility 96, SEO 100.Source
• Your websiteUS homepage (trexorobotics.com redirects to us.trexorobotics.com): banner "FDA cleared. Shipping begins 2027. Reserve now to hold your place."; H1 "Exoskeletons to help children walk."; a live fleet counter of "176,461,937" steps taken in a Trexo (87,883 miles); three published studies; the only call to action besides Reserve is "Talk to our team".Source

Add an optional media consent step to the event booking, bring a small crew or a trained staff member to each trial day, and film short pieces in the family's own words: why they came, what the day was like, what they want to know next. Publish them on the stories page by state and on YouTube, each with the Indication for Use, and offer "Ask to speak with a family" beside them.

Peer stories are what parents look for first, and events give a steady, consented supply without separate shoots.

• Stories read as clinical claims

  Keep to the family's experience and show the Indication for Use on every story.

• Your websiteFamily stories page: "US family stories are being filmed now." In the meantime it offers "Ask to speak with a family" and "Send evidence to my therapist".Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source
• YouTubeThe Trexo Robotics YouTube channel has about 2,070 subscribers, 216 videos and about 790,000 views; the US team also runs Instagram and Facebook as @trexousa.Source
• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source

Add an in-service request form to the For clinicians page: clinic, number of PTs and OTs, caseload with CP, preferred dates, online or in person. Offer an online in-service every month for clinics that are far away, and route clinics near a planned roadshow into that event.

Clinicians are the first people most families ask; a fast, easy in-service gets the evidence in front of them.

• Clinical team overloaded

  Group nearby clinics into one session.

• Your websiteContact page: toll-free line, WhatsApp, hello@ and a clinicians' address for "Evidence packets, protocols and in-service scheduling"; the form's "I am a..." menu includes parent, clinician, clinic or health system and "Insurer or funding source". How it works: families can "opt in to text updates" when they reserve, and training takes "Two visits to your Trexo Center".Source
• Your websiteFor clinicians page: four adjustable sizes up to 150 lb; "Step count, patient initiation and gait quality are captured in real time"; saved per-patient presets; prescription device for clinic and community settings under a certified therapist or companion.Source
• Your websiteClinical evidence page: a six-month observational cohort of 171 children and young adults (Hilderley et al., 2025), a 12-week family-led feasibility study (median 150 minutes a week among 15 completers) and a single-session activity study; "These are feasibility, observational, single-group and qualitative studies".Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source

Publish one page for payers and case managers with the FDA 510(k) number and clearance date, the Indication for Use, device specifications, the study list with each study's design, what session data is recorded, and a contact for review questions. Link it from the funding guide so clinicians can send one URL with each request.

Reviewers decide faster when the facts sit in one place, and families gain a link they can forward.

• Page read as a coverage promise

  Repeat the funding guide's line that coverage is not guaranteed.

• Your websiteContact page: toll-free line, WhatsApp, hello@ and a clinicians' address for "Evidence packets, protocols and in-service scheduling"; the form's "I am a..." menu includes parent, clinician, clinic or health system and "Insurer or funding source". How it works: families can "opt in to text updates" when they reserve, and training takes "Two visits to your Trexo Center".Source
• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• Your websiteFunding guide: "The FDA cleared Theo on September 2, 2026, under 510(k) K254198"; ten chapters covering private insurance, Medicaid, CHIP and waivers, denials and appeals, a "Download center and family tracker"; "Coverage is not guaranteed."Source
• Your websiteClinical evidence page: a six-month observational cohort of 171 children and young adults (Hilderley et al., 2025), a 12-week family-led feasibility study (median 150 minutes a week among 15 completers) and a single-session activity study; "These are feasibility, observational, single-group and qualitative studies".Source

Send every deposit holder a monthly update: where they are in the queue, assessment and prescription status, funding steps done and next, the nearest Trexo Center, and the next event near them. Flag families whose assessment has stalled for 30 days for a call.

Clear progress reduces refunds and gets assessments done early, so devices can be built the moment production opens.

• Queue positions change

  Show the step, not a date, until dates are firm.

• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source
• HiringCustomer Success Project Coordinator (Mississauga, hybrid, posted October 9, 2026): coordinates "the post-sale customer journey from sales handoff through onboarding", contracts, renewals and "device size upgrades"; owns projects "such as reducing clinical visit no-shows, automating the renewal and upgrade pipeline, or improving recall tracking"; tools named: Airtable, Zapier, PandaDoc, Notion, Stripe / Affirm.Source
• Your websiteFunding guide: "The FDA cleared Theo on September 2, 2026, under 510(k) K254198"; ten chapters covering private insurance, Medicaid, CHIP and waivers, denials and appeals, a "Download center and family tracker"; "Coverage is not guaranteed."Source
• Your websiteTrainer Network page: "The first US families receive Theo in 2027. We're building the Trainer Network first"; Trexo wants "a Certified Trainer within reach of every one" of the reserving families; certified PTs and OTs are paid $1,000 per family training and $200 per home check-in ("A typical first year with one family is $1,400"); "Families come to you."Source

At every event, run a 30-minute session for local PTs and OTs on the Trainer Network, with the pay rates and certification steps, and an on-the-spot application. Plan the event calendar around states with reservations but no Trexo Center.

One event fills both sides of the network: families who want a device and the trainers who will serve them.

• Clinicians wary of paid relationships

  Repeat that pay is for clinical work only, as the page says.

• Your websiteTrainer Network page: "The first US families receive Theo in 2027. We're building the Trainer Network first"; Trexo wants "a Certified Trainer within reach of every one" of the reserving families; certified PTs and OTs are paid $1,000 per family training and $200 per home check-in ("A typical first year with one family is $1,400"); "Families come to you."Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source
• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source
• Your websiteLocations page "Find a Trexo clinic": 16 US, 11 Canadian, 1 European and 3 Middle East/Asia-Pacific sites; "Most listed facilities are independently operated and manage their own scheduling, pricing and trial policies. Contact a location directly to book a session." Several US sites say "Student use only", "Student use only, no trials" or "Contact Trexo to book"; the "Partner" label appears only on Canadian sites. Families with no clinic nearby are asked to "share our details" with their own provider.Source

Offer US clinics a host program: quarterly trial days run with Trexo, listing as a partner site, co-branded promotion and first referral of local families. Start with the US sites that already hold devices.

Regular trial days near families turn the clinic list into a reason to visit, and clinics gain new patients.

• Hosts lack staff time

  Trexo clinical staff run the day.

• Your websiteLocations page "Find a Trexo clinic": 16 US, 11 Canadian, 1 European and 3 Middle East/Asia-Pacific sites; "Most listed facilities are independently operated and manage their own scheduling, pricing and trial policies. Contact a location directly to book a session." Several US sites say "Student use only", "Student use only, no trials" or "Contact Trexo to book"; the "Partner" label appears only on Canadian sites. Families with no clinic nearby are asked to "share our details" with their own provider.Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source

Send texts two days and two hours before each trial, assessment or training visit, with a one-tap reschedule link and directions. Track no-shows by visit type.

Reminders are the cheapest fix for no-shows and free capacity for more families.

• Too many messages

  Two per visit, with an opt-out.

• HiringCustomer Success Project Coordinator (Mississauga, hybrid, posted October 9, 2026): coordinates "the post-sale customer journey from sales handoff through onboarding", contracts, renewals and "device size upgrades"; owns projects "such as reducing clinical visit no-shows, automating the renewal and upgrade pipeline, or improving recall tracking"; tools named: Airtable, Zapier, PandaDoc, Notion, Stripe / Affirm.Source
• Your websiteContact page: toll-free line, WhatsApp, hello@ and a clinicians' address for "Evidence packets, protocols and in-service scheduling"; the form's "I am a..." menu includes parent, clinician, clinic or health system and "Insurer or funding source". How it works: families can "opt in to text updates" when they reserve, and training takes "Two visits to your Trexo Center".Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source

After a reservation, ask four questions (insurance type, state, waiver or school plan, interest in grants) and send a personal funding plan: which chapters apply, the letters to request, the tracker pre-filled, and a booking link with Advocacy Abby for grants.

A plan with next steps keeps families moving and gives Trexo a view of where funding gets stuck.

• Seen as a coverage promise

  Keep the guide's "Coverage is not guaranteed" line in every plan.

• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• Your websiteFunding guide: "The FDA cleared Theo on September 2, 2026, under 510(k) K254198"; ten chapters covering private insurance, Medicaid, CHIP and waivers, denials and appeals, a "Download center and family tracker"; "Coverage is not guaranteed."Source
• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source

Add a short check on the reserve page: the Indication for Use, the sizing ranges and two or three questions, with a clear "talk to our team first" path for anyone unsure. It does not decide eligibility; the therapist and prescriber still do.

Fewer refunds and assessments that do not proceed, and more trust from families and clinicians.

• Fewer deposits

  Counted against fewer refunds; unsure families go to a call, not away.

• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source
• Your websiteFor clinicians page: four adjustable sizes up to 150 lb; "Step count, patient initiation and gait quality are captured in real time"; saved per-patient presets; prescription device for clinic and community settings under a certified therapist or companion.Source
• Your websiteContact page: toll-free line, WhatsApp, hello@ and a clinicians' address for "Evidence packets, protocols and in-service scheduling"; the form's "I am a..." menu includes parent, clinician, clinic or health system and "Insurer or funding source". How it works: families can "opt in to text updates" when they reserve, and training takes "Two visits to your Trexo Center".Source

Run a monthly live online session for parents with the clinical team: how Theo works, the assessment, sizing, funding, and live questions. Record it for YouTube and send the recording to everyone who enquires.

One session answers the same questions for many families and builds trust before the call.

• Questions about individual children

  Offer a private call for those.

• YouTubeThe Trexo Robotics YouTube channel has about 2,070 subscribers, 216 videos and about 790,000 views; the US team also runs Instagram and Facebook as @trexousa.Source
• Your websiteContact page: toll-free line, WhatsApp, hello@ and a clinicians' address for "Evidence packets, protocols and in-service scheduling"; the form's "I am a..." menu includes parent, clinician, clinic or health system and "Insurer or funding source". How it works: families can "opt in to text updates" when they reserve, and training takes "Two visits to your Trexo Center".Source
• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source

Use the same booking page, event codes and reports for UK events on the European site, plus a UK funding page for those routes, so both regions are measured the same way.

One event system across regions makes it easy to compare cost per family and decide where to invest.

• Different rules and funding in the UK

  Keep UK pages separate and reviewed locally.

• HiringClinical Specialist - Physiotherapist (UK, posted August 31, 2026): "We are growing our presence in the UK" and this is "our second UK-based hire"; the role delivers "hands-on Trexo trials with children and families at roadshows, conferences and other events across the UK and Europe", with about 75% travel; nice to have: familiarity with "NHS Continuing Healthcare, Personal Health Budgets, Education, Health and Care Plans (EHCPs) or charitable funding".Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source
• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source

Publish a schools page: how districts and schools acquire Theo, staff training, use under a certified therapist, and a contact for school therapists, with existing school sites as examples where they agree.

One school device reaches many students, and school therapists then talk to families.

• Long school buying cycles

  Start with schools that already have one device.

• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• Your websiteLocations page "Find a Trexo clinic": 16 US, 11 Canadian, 1 European and 3 Middle East/Asia-Pacific sites; "Most listed facilities are independently operated and manage their own scheduling, pricing and trial policies. Contact a location directly to book a session." Several US sites say "Student use only", "Student use only, no trials" or "Contact Trexo to book"; the "Partner" label appears only on Canadian sites. Families with no clinic nearby are asked to "share our details" with their own provider.Source

With consent and de-identification, publish a yearly report on how devices are used at home and in clinic: sessions per week, minutes walking, how use changes over months. Describe use only, not outcomes. Share it with payers, clinicians and researchers.

Measured use is what payers and clinicians ask about first, and nobody else has this data at this scale.

• Read as outcome claims

  Report usage only, reviewed by regulatory.

• Your websiteUS homepage (trexorobotics.com redirects to us.trexorobotics.com): banner "FDA cleared. Shipping begins 2027. Reserve now to hold your place."; H1 "Exoskeletons to help children walk."; a live fleet counter of "176,461,937" steps taken in a Trexo (87,883 miles); three published studies; the only call to action besides Reserve is "Talk to our team".Source
• Your websiteFor clinicians page: four adjustable sizes up to 150 lb; "Step count, patient initiation and gait quality are captured in real time"; saved per-patient presets; prescription device for clinic and community settings under a certified therapist or companion.Source
• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• Your websiteClinical evidence page: a six-month observational cohort of 171 children and young adults (Hilderley et al., 2025), a 12-week family-led feasibility study (median 150 minutes a week among 15 completers) and a single-session activity study; "These are feasibility, observational, single-group and qualitative studies".Source

Plan a quarterly roadshow through the top reservation states without centers: a family trial day, a clinician in-service and a trainer certification session in each city, with a host clinic.

Each stop adds families, prescribers and trainers at once where they are missing.

• Costly travel

  Route by density and share stops with conferences.

• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source
• Your websiteTrainer Network page: "The first US families receive Theo in 2027. We're building the Trainer Network first"; Trexo wants "a Certified Trainer within reach of every one" of the reserving families; certified PTs and OTs are paid $1,000 per family training and $200 per home check-in ("A typical first year with one family is $1,400"); "Families come to you."Source
• HiringEvent Marketing Manager (Mississauga, hybrid, posted October 20, 2026), reporting to the Head of Marketing: will "own and execute Trexo's event strategy across Canada and US", including "conferences, roadshows, clinic-hosted trials and larger-scale community and partner events"; "Partner with clinics, hospitals, and community organizations to secure event locations and build long-term hosting relationships"; "Coordinate participant scheduling and management for Trexo device trials during events"; "Track event outcomes including attendance, lead quality, conversion, ROI". Nice to have: "Experience managing website updates for event promotion" and "CRM systems, event analytics, or marketing automation tools".Source
• Your websiteLocations page "Find a Trexo clinic": 16 US, 11 Canadian, 1 European and 3 Middle East/Asia-Pacific sites; "Most listed facilities are independently operated and manage their own scheduling, pricing and trial policies. Contact a location directly to book a session." Several US sites say "Student use only", "Student use only, no trials" or "Contact Trexo to book"; the "Partner" label appears only on Canadian sites. Families with no clinic nearby are asked to "share our details" with their own provider.Source

Approach one state Medicaid program or plan with many reserving families, offer the data and documentation they need, and agree a clear request and review process. Publish the pathway for families in that state.

One documented pathway shortens every family's funding search in that state and becomes a model for others.

• Slow payer processes

  Keep the family-by-family route running.

• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• Your websiteOur story (by co-founder and CEO Manmeet Maggu): Trexo began as a device for his nephew, who has cerebral palsy; "In July 2026, Trexo marked ten years"; in 2023 he "wrote openly about the cost of building, supporting and improving Trexo, and the work still needed on funding and insurance".Source
• Your websiteFunding guide: "The FDA cleared Theo on September 2, 2026, under 510(k) K254198"; ten chapters covering private insurance, Medicaid, CHIP and waivers, denials and appeals, a "Download center and family tracker"; "Coverage is not guaranteed."Source
• Your websiteReserve page: "A fully refundable $499 USD deposit holds your place in the US build queue"; after the deposit, the family's therapist completes an assessment and a licensed clinician signs the prescription; "US deliveries begin in 2027, in reservation order"; 14-day trial from the purchase agreement start date. Its Indication for Use reads: "a powered exoskeleton intended to perform ambulatory functions in patients 12 years and older with cerebral palsy". The form asks only for name, email and delivery state before payment on Stripe.Source

Translate the reserve, funding overview and events pages into Spanish, add a Spanish option to the contact form and run Spanish trial days in those cities.

Families plan and fund a device more confidently in their own language.

• No Spanish-speaking staff

  Partner with a host clinic that has them.

• Your websiteLocations page "Find a Trexo clinic": 16 US, 11 Canadian, 1 European and 3 Middle East/Asia-Pacific sites; "Most listed facilities are independently operated and manage their own scheduling, pricing and trial policies. Contact a location directly to book a session." Several US sites say "Student use only", "Student use only, no trials" or "Contact Trexo to book"; the "Partner" label appears only on Canadian sites. Families with no clinic nearby are asked to "share our details" with their own provider.Source
• Your websiteFunding guide: "The FDA cleared Theo on September 2, 2026, under 510(k) K254198"; ten chapters covering private insurance, Medicaid, CHIP and waivers, denials and appeals, a "Download center and family tracker"; "Coverage is not guaranteed."Source
• Your websiteContact page: toll-free line, WhatsApp, hello@ and a clinicians' address for "Evidence packets, protocols and in-service scheduling"; the form's "I am a..." menu includes parent, clinician, clinic or health system and "Insurer or funding source". How it works: families can "opt in to text updates" when they reserve, and training takes "Two visits to your Trexo Center".Source

Offer a kit for family-run fundraising walks: a page template, posters, a step goal, social graphics and a Trexo contact for the documents. Feature completed walks with consent.

Families get a ready-made campaign, and every walk spreads the word locally.

• Pressure on families

  Present it as one option among four.

• Your websiteFunding page: "Most families combine more than one way to pay": insurance and Medicaid ("Coverage for pediatric powered exoskeletons is developing in the United States"), foundations and grants, fundraising, and "Clinic and school programs" where "Hospitals, outpatient clinics and school districts can acquire Trexo Theo as shared equipment". Trexo provides a letter of medical necessity template, itemized quotes and "Recorded session and step data supporting ongoing use", and does not submit claims. Partner Advocacy Abby offers a free first consultation on grants and fundraising.Source
• Your websiteUS homepage (trexorobotics.com redirects to us.trexorobotics.com): banner "FDA cleared. Shipping begins 2027. Reserve now to hold your place."; H1 "Exoskeletons to help children walk."; a live fleet counter of "176,461,937" steps taken in a Trexo (87,883 miles); three published studies; the only call to action besides Reserve is "Talk to our team".Source

Plan a moment around 200 million steps: a short film of families and clinicians, a map of where the steps happened, and events in several cities that week.

A shared milestone gives press and social a reason to cover Trexo without any clinical claims.

• Date slips

  Announce when it happens.

• Your websiteUS homepage (trexorobotics.com redirects to us.trexorobotics.com): banner "FDA cleared. Shipping begins 2027. Reserve now to hold your place."; H1 "Exoskeletons to help children walk."; a live fleet counter of "176,461,937" steps taken in a Trexo (87,883 miles); three published studies; the only call to action besides Reserve is "Talk to our team".Source
• Your websiteOur story (by co-founder and CEO Manmeet Maggu): Trexo began as a device for his nephew, who has cerebral palsy; "In July 2026, Trexo marked ten years"; in 2023 he "wrote openly about the cost of building, supporting and improving Trexo, and the work still needed on funding and insurance".Source
• YouTubeThe Trexo Robotics YouTube channel has about 2,070 subscribers, 216 videos and about 790,000 views; the US team also runs Instagram and Facebook as @trexousa.Source