WITHIN growth playbook

Publish a Telehealth & Digital Health page before the director's first pitches: the specific problems (platform health-ad policies, consent and data-use limits, measuring without user-level data, patient acquisition cost to lifetime value), how WITHIN measures with incrementality and modeled conversions, one anonymized result from any health or wellness client, and a short audit offer. Add two articles from existing measurement posts rewritten for health, and route health inquiries to the director.

Regulated buyers shortlist agencies that show they know the rules; a focused page gives the hire something to send on day one and ranks for searches no consumer case study can.

[ ] Who it is for: telehealth, digital health, wellness
[ ] Platform policy and data-use limits
[ ] Measuring without user-level data
[ ] Patient acquisition cost to lifetime value
[ ] One anonymized result
[ ] Audit offer
[ ] Form routed to the director

• No public health case study yet

  Start with method and an anonymized result; add a named case when a client agrees.

• Claims about compliance

  Describe the approach; do not promise regulatory outcomes.

• HiringTelehealth Paid Media Director (New York City, posted October 6, 2026): leads paid media "with a focus on Telehealth and digital health", which differs because of "advertising and data-use restrictions, privacy-constrained measurement, complex patient journeys, and the need to connect media acquisition to downstream patient and business outcomes".Source
• SitemapSitemap (218 URLs, October 22, 2026): 115 blog posts, 42 events, 31 case studies and capability pages (Digital Transformation; Paid & Owned Media with affiliate, email and SMS, influencer, SEO, retail media and AI SEO; Creative). There are no industry pages, and no page, case study or blog post URL mentions health, telehealth or Europe.Source
• Your websiteOur Work: 31 case studies, all consumer brands (Timberland, The North Face, Ben & Jerry's, Casper, Hugo Boss, Coach, bareMinerals, Laura Mercier, Touchland, RTIC and others), filterable only by Digital Transformation, Creative or Paid & Owned Media.Source
• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source

Add DFW and Europe to the footer and the "Global Footprint" section, with a short page for each: team, services, open roles and a local contact.

Local clients and recruits look for a local presence, and the pages support the hiring already under way.

• Office not yet open

  Use "team" or "hub" wording.

• HiringA Dallas-Fort Worth team: a Digital Associate Director, a Google Ad Senior Manager, a Google Ad Manager and a Senior Programmatic Strategist (The Trade Desk, for "a specific client's programmatic and digital commerce work"; "Must be located in Dallas-Forth Worth for 4 days in office"), all posted October 16, 2026, plus an Affiliate Account Manager - DFW.Source
• HiringPaid Media Director - Europe (London or Berlin, posted October 6, 2026): leads paid media "for consumer brands across Europe", directing "multi-market European campaigns across the UK, Germany, France, Spain", and guides budgets by "incrementality, marginal returns, and business outcomes, rather than platform-reported results alone".Source
• Your websiteHomepage: "Growth comes from WITHIN. The leading performance branding company"; testimonials from The North Face, Foot Locker and Rite Aid; the footer lists offices in New York City, Mexico City and Bogotá only.Source

Add industry (apparel, beauty, food and drink, home, retail) and channel (Meta, YouTube, TikTok Shop, Amazon, affiliate, AI search) filters, and show the top result on each card.

Relevant proof found in seconds moves prospects to a call.

• Thin categories

  Combine small industries.

• Your websiteOur Work: 31 case studies, all consumer brands (Timberland, The North Face, Ben & Jerry's, Casper, Hugo Boss, Coach, bareMinerals, Laura Mercier, Touchland, RTIC and others), filterable only by Digital Transformation, Creative or Paid & Owned Media.Source
• Your websiteAI search case study: "33% Increase in AI revenue (QoQ)", "83% Increase in website traffic from ChatGPT (QoQ)" and "78% Increase in visibility within AI-generated answers (QoQ)" for a DTC personal care brand. The AI SEO page offers "Citation Tracking" across "ChatGPT, Claude, and Gemini".Source

Restore the dashboard or a short summary with a sign-up, or remove the page from the sitemap and redirect it. If it returns, make it monthly (see the benchmark idea).

A blank page from a performance agency undercuts trust in a second.

• Old links break

  Redirect to the closest page.

• Your websiteThe Marketing Pulse Dashboard page is listed in the sitemap (last updated September 15, 2025) but shows only the navigation and footer, with no dashboard or text (checked twice on October 22, 2026).Source

Compress and resize hero media, delay scripts not needed for the first screen, remove unused plugins, and preload the main font.

A performance agency's own site is part of the pitch.

• Visual quality

  Test compression levels.

• Google PageSpeedHomepage on mobile (October 22, 2026): performance score 54, largest contentful paint 14.4 s in the lab, 3,676 KiB loaded and an estimated 428 KiB of unused JavaScript. Real Chrome users of the homepage: largest contentful paint 5.0 s and first contentful paint 4.6 s at the 75th percentile (Google calls LCP over 4 s poor); across the site, 3.1 s.Source
• Your websiteHomepage: "Growth comes from WITHIN. The leading performance branding company"; testimonials from The North Face, Foot Locker and Rite Aid; the footer lists offices in New York City, Mexico City and Bogotá only.Source

Track how ChatGPT, Claude and Gemini describe WITHIN for 20 buyer questions, fix the gaps on within.co, and publish the results after a quarter.

Doing it for yourself is the most convincing case study for the AI SEO service.

• Weak starting point

  Frame it as a live test.

• Your websiteAI search case study: "33% Increase in AI revenue (QoQ)", "83% Increase in website traffic from ChatGPT (QoQ)" and "78% Increase in visibility within AI-generated answers (QoQ)" for a DTC personal care brand. The AI SEO page offers "Citation Tracking" across "ChatGPT, Claude, and Gemini".Source
• SitemapSitemap (218 URLs, October 22, 2026): 115 blog posts, 42 events, 31 case studies and capability pages (Digital Transformation; Paid & Owned Media with affiliate, email and SMS, influencer, SEO, retail media and AI SEO; Creative). There are no industry pages, and no page, case study or blog post URL mentions health, telehealth or Europe.Source

Build a Europe page, two case studies of multi-market work, a short POV on European privacy and measurement, and a London event with a platform partner.

European brands want proof of local market knowledge before talking to a US agency.

• Spread too thin

  Start with the UK and Germany.

• HiringPaid Media Director - Europe (London or Berlin, posted October 6, 2026): leads paid media "for consumer brands across Europe", directing "multi-market European campaigns across the UK, Germany, France, Spain", and guides budgets by "incrementality, marginal returns, and business outcomes, rather than platform-reported results alone".Source
• SitemapSitemap (218 URLs, October 22, 2026): 115 blog posts, 42 events, 31 case studies and capability pages (Digital Transformation; Paid & Owned Media with affiliate, email and SMS, influencer, SEO, retail media and AI SEO; Creative). There are no industry pages, and no page, case study or blog post URL mentions health, telehealth or Europe.Source
• Your websiteEvents: 42 event pages, including invitation-only dinners such as "The First 180: New Marketing Leaders Dinner" with Attentive, for "senior marketing leaders in their first six months of a new role", a Google Holiday Readiness Lab, Shoptalk Fall and Groceryshop.Source

Publish a practical guide (lift tests, media mix models, modeled conversions, consent-safe tracking) with a webinar and a checklist download.

A useful guide earns trust and contacts from a niche audience.

• Seen as legal advice

  Label as marketing guidance.

• #1 Give the new telehealth practice a front door: a page, a point of view and proof

• HiringTelehealth Paid Media Director (New York City, posted October 6, 2026): leads paid media "with a focus on Telehealth and digital health", which differs because of "advertising and data-use restrictions, privacy-constrained measurement, complex patient journeys, and the need to connect media acquisition to downstream patient and business outcomes".Source
• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source
• HiringPaid Media Director - Europe (London or Berlin, posted October 6, 2026): leads paid media "for consumer brands across Europe", directing "multi-market European campaigns across the UK, Germany, France, Spain", and guides budgets by "incrementality, marginal returns, and business outcomes, rather than platform-reported results alone".Source

Publish a community management service page with tiers (inbox only, inbox plus proactive comments, launch moments), example reports and response times.

A clear package is easy to add to existing media clients.

• Scope creep

  Keep the contracted-scope rule from the role.

• HiringCommunity Manager (Freelancer, Bogotá and Mexico City, posted October 7, 2026): daily inbox sweeps in Sprout Social across Facebook, Instagram, YouTube and TikTok, replies "in priority order: purchase intent first", "at least 15 proactive outbound comments a week", product-request logging and a monthly report, starting on a workwear brand and two spirits brands.Source
• SitemapSitemap (218 URLs, October 22, 2026): 115 blog posts, 42 events, 31 case studies and capability pages (Digital Transformation; Paid & Owned Media with affiliate, email and SMS, influencer, SEO, retail media and AI SEO; Creative). There are no industry pages, and no page, case study or blog post URL mentions health, telehealth or Europe.Source

Publish an AI creative studio page: workflow, brand-safety and product-accuracy checks, speed and volume figures, and examples.

Brands want AI-made volume without off-brand risk; showing the checks is the selling point.

• Client rights to AI assets

  Show only approved work.

• HiringAI hiring: AI Creative Specialists (freelance, Mexico City and Colombia, posted October 15, 2026) produce client visuals with models such as Flux and Midjourney in ComfyUI and help "develop, test, and improve the internal AI tools our creative teams use every day"; a Member of Technical Staff, AI builds LLM-powered products and grows "adoption across WITHIN and with clients".Source
• Your websiteOur Work: 31 case studies, all consumer brands (Timberland, The North Face, Ben & Jerry's, Casper, Hugo Boss, Coach, bareMinerals, Laura Mercier, Touchland, RTIC and others), filterable only by Digital Transformation, Creative or Paid & Owned Media.Source

Track leadership changes at target brands, invite each new leader to a First 180 dinner or virtual roundtable, and offer a 30-day media audit.

Reaching leaders at the moment they decide on agencies is the best timing in new business.

• Feels salesy

  Keep events no-pitch, as now.

• Your websiteEvents: 42 event pages, including invitation-only dinners such as "The First 180: New Marketing Leaders Dinner" with Attentive, for "senior marketing leaders in their first six months of a new role", a Google Holiday Readiness Lab, Shoptalk Fall and Groceryshop.Source
• Your newsroomClaire's chose WITHIN to lead paid media and SEO, connecting "media strategy, customer behavior, and measurement across digital and in-store channels" (October 7, 2026). Earlier wins include Foot Locker's North American media agency of record after "a competitive RFP process" (March 2024), Orveon, Saxx, Crown Affair and Onewheel.Source

Record the next interviews on video, cut short clips for LinkedIn and YouTube, and tag the guest brands.

Leaders share their own clips, which reaches their peers.

• Guest approvals

  Agree clips in advance.

• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source

Publish a trainee program page: what trainees learn, rotation, where alumni are now, and dates for each class in New York, Bogotá and Mexico City.

A visible program attracts stronger graduates and shows clients how teams are trained.

• Promises on placement

  Describe the program only.

• HiringThe job board lists 81 open roles (October 22, 2026), most of them in Mexico City and Bogotá, across digital media, creative production and creative services; Google Ad managers were posted the same day in New York, Mexico City and Bogotá; Digital Media Buyer Trainee classes are listed for each quarter of 2027.Source
• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source

Publish a "how our teams work" page: shared training, time-zone overlap with US clients, bilingual creative and the account structure, with a client quote.

Clarity turns a possible objection into a reason to buy: more hands in the same working day.

• Seen as cost-cutting

  Lead with speed and coverage.

• HiringThe job board lists 81 open roles (October 22, 2026), most of them in Mexico City and Bogotá, across digital media, creative production and creative services; Google Ad managers were posted the same day in New York, Mexico City and Bogotá; Digital Media Buyer Trainee classes are listed for each quarter of 2027.Source
• Your websiteHomepage: "Growth comes from WITHIN. The leading performance branding company"; testimonials from The North Face, Foot Locker and Rite Aid; the footer lists offices in New York City, Mexico City and Bogotá only.Source
• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source

Publish a monthly benchmark with channel and category ranges, a short commentary and a newsletter sign-up. Use the Pulse page.

Original data earns links, press and contacts, and shows the agency's scale.

• Client confidentiality

  Minimum group sizes, no brand identifiable.

• #4 Fix the empty Marketing Pulse Dashboard page

• Your websiteThe Marketing Pulse Dashboard page is listed in the sitemap (last updated September 15, 2025) but shows only the navigation and footer, with no dashboard or text (checked twice on October 22, 2026).Source
• Your websiteOur Work: 31 case studies, all consumer brands (Timberland, The North Face, Ben & Jerry's, Casper, Hugo Boss, Coach, bareMinerals, Laura Mercier, Touchland, RTIC and others), filterable only by Digital Transformation, Creative or Paid & Owned Media.Source
• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source

Pick the internal tool with the most use, give clients access through the portal, measure time saved, and price it into retainers.

Software makes the agency harder to replace.

• Support load

  Start with a small pilot.

• HiringAI hiring: AI Creative Specialists (freelance, Mexico City and Colombia, posted October 15, 2026) produce client visuals with models such as Flux and Midjourney in ComfyUI and help "develop, test, and improve the internal AI tools our creative teams use every day"; a Member of Technical Staff, AI builds LLM-powered products and grows "adoption across WITHIN and with clients".Source

Package retail measurement (store visits, offline sales matching, retail media) into an offer for omnichannel retailers, with the first results as a case study.

Retailers with stores need proof that digital drives store sales.

• Data matching privacy

  Use aggregated, consented data.

• Your newsroomClaire's chose WITHIN to lead paid media and SEO, connecting "media strategy, customer behavior, and measurement across digital and in-store channels" (October 7, 2026). Earlier wins include Foot Locker's North American media agency of record after "a competitive RFP process" (March 2024), Orveon, Saxx, Crown Affair and Onewheel.Source
• HiringA Dallas-Fort Worth team: a Digital Associate Director, a Google Ad Senior Manager, a Google Ad Manager and a Senior Programmatic Strategist (The Trade Desk, for "a specific client's programmatic and digital commerce work"; "Must be located in Dallas-Forth Worth for 4 days in office"), all posted October 16, 2026, plus an Affiliate Account Manager - DFW.Source

Offer a US Hispanic creative and media package made by the Latin American teams, with one launch case study.

Native-language creative from an in-house team is hard for US-only agencies to match.

• Stereotyped creative

  Test with real audiences.

• HiringThe job board lists 81 open roles (October 22, 2026), most of them in Mexico City and Bogotá, across digital media, creative production and creative services; Google Ad managers were posted the same day in New York, Mexico City and Bogotá; Digital Media Buyer Trainee classes are listed for each quarter of 2027.Source
• Your websiteHomepage: "Growth comes from WITHIN. The leading performance branding company"; testimonials from The North Face, Foot Locker and Rite Aid; the footer lists offices in New York City, Mexico City and Bogotá only.Source

Publish one co-branded case study per platform each half-year and ask partner managers to share them with brands.

Platform referrals bring warm leads at no media cost.

• Client approval

  Ask early.

• Your websiteEvents: 42 event pages, including invitation-only dinners such as "The First 180: New Marketing Leaders Dinner" with Attentive, for "senior marketing leaders in their first six months of a new role", a Google Holiday Readiness Lab, Shoptalk Fall and Groceryshop.Source
• Your websiteOur Work: 31 case studies, all consumer brands (Timberland, The North Face, Ben & Jerry's, Casper, Hugo Boss, Coach, bareMinerals, Laura Mercier, Touchland, RTIC and others), filterable only by Digital Transformation, Creative or Paid & Owned Media.Source

Publish anonymized results of lift tests (channel, category, lift range, cost) as a searchable library, updated quarterly.

Real results back the argument and attract measurement-minded buyers.

• Clients identifiable

  Use ranges and categories.

• HiringPaid Media Director - Europe (London or Berlin, posted October 6, 2026): leads paid media "for consumer brands across Europe", directing "multi-market European campaigns across the UK, Germany, France, Spain", and guides budgets by "incrementality, marginal returns, and business outcomes, rather than platform-reported results alone".Source
• Your websiteContent: an "Executive Interview Series" on the blog (Gainful, Thesis, ZipRecruiter and others); a newsletter, "The Only Marketing Newsletter You'll Actually Read"; a YouTube channel with 338 subscribers and 28 videos. The Digital Transformation page says "We train teams from the ground up across channels and disciplines".Source