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  • The brief
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  • This week · 6
  • This quarter · 10
  • Big bets · 3
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Generated Oct 21, 2026
  1. Programmable
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growth playbook · Oct 21, 2026

wantable.com (opens in a new tab)

Wantable growth playbook

Diagnosis

Wantable has millions of styled boxes behind it, a stylist team, a shop of 2,685 products, its own creative studio and live shows.

The weak spots are trust and clarity: the shop's Shipping, Returns and FAQ pages are blank while Trustpilot complaints center on charges, returns and an unexpected card hold; the homepage downloads 39 MB of gallery video; the AI assistants that llms.txt invites may be stopped by a bot challenge; and 451 sold-out products are still live.

This playbook fixes those first, then joins the shop to the Edits, puts return data to work as fit notes and preference rules, and builds new revenue from the studio, a data report and gift Edits.

Growth Score

6/10

Biggest Opportunity

Use what Wantable uniquely knows, what millions of women kept and returned, to make every page and every Edit fit better, and say clearly how fees, holds and returns work.

Biggest Risk

Stitch Fix and DailyLook compete for the same customers, and unclear charges or ignored preferences can push members to cancel and leave public reviews.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Fill in the blank Shipping, Returns and FAQ pages before a shopper checks them

    Paste the current shipping and returns policy into the two empty pages today.

    High impact First result in 1 week
  2. 2

    Stop the shop homepage downloading 39 MB of Instagram videos

    Switch the gallery to poster images.

    Medium impact First result in 1 week
  3. 3

    Make sure the AI assistants your llms.txt invites can actually read wantable.com

    Search the Cloudflare logs for GPTBot and ChatGPT-User responses.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 6Fill-ins · 9Reconsider · 4
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    The shop homepage promises free express shipping over $150 and "Free Returns and Exchanges", but the footer links that should back this up, Shipping, Returns and FAQs, open pages with nothing under the heading. Shoppers check exactly these pages before a first order, and Wantable's Trustpilot complaints are about the same subjects: charges after returns, refunds of the styling fee, and a $200 temporary card authorization nobody expected.

    High impactLow effort First result in 1 week Director of Customer Experien…

    First action

    Paste the current shipping and returns policy into the two empty pages today.

    How to measure it

    Support contacts about charges and returns

    Now
    –
    Target
    -25%
    By
    90 days

    Steps

    1. 1

      Gather the rules

      Shop and Edit shipping, returns, fees, authorization holds.

      Director of Customer Experience 2 days

    2. 2

      Write the pages

      Short sections with examples.

      Content Manager 2 days

    3. 3

      Legal check

      Policy wording matches the terms.

      Legal 2 days

    4. 4

      Publish

      Shipping, Returns and FAQs on the shop.

      Shopify Developer 1 hour

    5. 5

      Link everywhere

      Checkout, order emails, help center.

      CRM and Retention Manager 2 days

    6. 6

      Add FAQ markup

      Question and answer structured data.

      Shopify Developer 1 day

    7. 7

      Measure

      Tickets and reviews mentioning charges.

      Director of Customer Experience monthly

    First result
    1 week
    Cost
    Staff time only
    Owner
    Director of Customer Experience

    Smallest test

    Publish the Returns page and compare return-related tickets for two weeks.

    Why it works

    Write the three pages in plain language: shipping speeds and costs, how a shop return or exchange works and how long the refund takes, how shop orders differ from Edit returns, what the styling fee and the temporary authorization are and when they are released, and how to reach a person. Link them from checkout, order emails and the help center, and mark the FAQ up so search engines and assistants can quote it.

    Clear policies remove the last doubt before a first purchase and head off the support tickets, chargebacks and one-star reviews that start with "I was charged".

    Ready to use

    ChecklistPolicy pages checklist

    [ ] Shipping: speeds, costs, $150 threshold, carriers
    [ ] Returns: shop vs Edit, window, label, refund timing
    [ ] Exchanges: how and how fast
    [ ] Styling fee: when credited or refunded
    [ ] Temporary card authorization: amount and release
    [ ] How to reach a person, with hours
    [ ] Links from checkout and order emails
    [ ] FAQ structured data

    Risks and how to handle them

    • Policy differs between shop and Edits

      Say so in one table instead of hiding it.

    • Pages go stale

      Name one owner and review each quarter.

    Evidence

    • Your websiteShop footer links (checked October 20, 2026): "FAQs", "Shipping" and "Returns" open shop.wantable.com pages that show only their heading; the Shipping page body is two empty paragraphs, and the store's page feed lists all three with no text. The homepage promises "Free Express Shipping over $150+", "Free Returns and Exchanges" and free gifts above $100 and $150.Source
    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
    • Your websiteCustomer care on the shop: email and phone, Monday to Friday 7am-9pm PST and weekends 9am-6pm PST; "Track Your Order" requires logging in.Source
  • 02

    Real visitors pass Core Web Vitals, but in Google's mobile test the shop homepage downloads 51.6 MB, and 39.3 MB of it is ten full-size Instagram videos from the customer gallery, loaded even if nobody scrolls that far. On a phone plan or a weak signal that is a real cost.

    Medium impactLow effort First result in 1 week Shopify Developer

    First action

    Switch the gallery to poster images.

    How to measure it

    Homepage download size

    Now
    –
    Target
    Under 8 MB
    By
    2 weeks

    Steps

    1. 1

      Find the setting

      Gallery autoplay and preload.

      Shopify Developer 2 hours

    2. 2

      Poster images

      Stills for each video.

      Shopify Developer 1 day

    3. 3

      Load on tap

      Or on scroll.

      Shopify Developer 1 day

    4. 4

      Smaller files

      Mobile versions.

      Content Manager 1 day

    5. 5

      Re-test

      PageSpeed mobile.

      Shopify Developer 1 hour

    6. 6

      Watch

      Bounce from social traffic.

      VP of Ecommerce monthly

    First result
    1 week
    Cost
    $0
    Owner
    Shopify Developer

    Smallest test

    Turn off video preload and re-run the test.

    Why it works

    Show a still image for each gallery video and load the video only when tapped (or when it scrolls into view), use smaller versions, and cap the gallery at a few items with a "see more" link.

    A lighter page keeps paid-social visitors on slow connections and leaves room for other apps.

    Risks and how to handle them

    • Fewer gallery views

      Track taps; keep the best video above the fold as a still.

    Evidence

    • Google PageSpeedShop homepage: real visitors pass Core Web Vitals (LCP 1.9s, INP 162 ms, CLS 0.02 at the 75th percentile). In Google's mobile lab test the page downloads 51.6 MB in 583 requests (score 35, LCP 19.8s); 39.3 MB of that is ten full-size Instagram videos from the customer photo gallery, fetched whether or not the shopper scrolls to them.Source
    • Your websiteShop pages in the sitemap include "cozytober-2026", "holiday-bundles", "gift-guide", "shop-the-look", "instagram-gallery", "brands-we-love", a Milwaukee creator's picks page and brand pages for Interval, Herizon and 78 Sunny; the homepage invites shoppers to tag #Wantable to be featured.Source
  • 03

    Wantable's robots.txt names ChatGPT, Claude, Perplexity and other AI crawlers and allows them, and llms.txt points them to pricing, the FAQ and the help center. Yet a plain request to www, try, blog and support gets a 403 "Just a moment..." challenge; only the shop answers. If the assistants are challenged too, they cannot see how Wantable works when someone asks "Is Wantable worth it?".

    High impactLow effort First result in 1 month Shopify Developer

    First action

    Search the Cloudflare logs for GPTBot and ChatGPT-User responses.

    How to measure it

    Test questions answered from wantable.com

    Now
    –
    Target
    8 of 10
    By
    60 days

    Steps

    1. 1

      Read logs

      Responses to AI user agents.

      Shopify Developer 1 day

    2. 2

      Set rules

      Allow verified bots on public paths.

      Shopify Developer 1 day

    3. 3

      Keep protection

      Challenge stays on account and checkout.

      Shopify Developer 1 day

    4. 4

      Test

      Ten common questions in four assistants.

      Brand Marketing Manager 1 day

    5. 5

      Fix gaps

      Pages the answers miss.

      Content Manager 2 weeks

    6. 6

      Repeat

      Monthly.

      Brand Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Shopify Developer

    Smallest test

    Allow verified AI bots on the pricing and FAQ pages and test.

    Why it works

    Check the Cloudflare logs for the named AI crawlers and the user-triggered fetchers (ChatGPT-User and similar), allow verified bots and those agents past the challenge on public pages, keep the challenge on accounts and checkout, and test the top questions in each assistant monthly.

    Shoppers increasingly ask assistants before trying a styling service; making the official pages readable puts Wantable's own answers ahead of third-party reviews.

    Risks and how to handle them

    • More bot traffic

      Allow only verified and named agents.

    Evidence

    • Your websitewantable.com's robots.txt welcomes AI crawlers by name (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended and others: "Allow: /"), and llms.txt says "Public content is available for inference/QA use", listing How It Works, Pricing, FAQ and the Help Center. But a plain request to www.wantable.com, try.wantable.com, blog.wantable.com or support.wantable.com returns HTTP 403 with a "Just a moment..." browser challenge (October 20, 2026); only shop.wantable.com answered. Real visitors to wantable.com pass Core Web Vitals (LCP 2.0s, INP 178 ms, CLS 0.06).Source
    • Your websitellms.txt: membership-based try-before-you-buy Edits (Style, Active, Sleep & Body, Men's Active), limited-time themed Edits on try.wantable.com, a direct-purchase storefront at shop.wantable.com, and the loyalty program "MyWantable Rewards" (announced September 2025). The shop homepage and header do not mention the rewards program.Source
    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
  • 04

    The personal styling page says both "4.5+ million boxes styled" and "5M+ boxes styled", next to a "4.7 avg rating" with no source, while Trustpilot shows 3.7. Mismatched numbers on one page invite doubt.

    Medium impactLow effort First result in 1 week Brand Marketing Manager

    First action

    Confirm the boxes-styled figure with finance.

    How to measure it

    Style quiz starts from the page

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Confirm figures

      Boxes and rating source.

      Brand Marketing Manager 1 day

    2. 2

      Update page

      One number each.

      Content Manager 1 hour

    3. 3

      Label the rating

      Source and date.

      Content Manager 1 hour

    4. 4

      Update ads

      Same claims.

      Brand Marketing Manager 1 day

    5. 5

      Update llms.txt

      Same facts.

      Shopify Developer 1 hour

    6. 6

      Review

      Each quarter.

      Brand Marketing Manager quarterly

    First result
    1 week
    Cost
    $0
    Owner
    Brand Marketing Manager

    Smallest test

    Fix the duplicate figure today.

    Why it works

    Pick the current figure, say where the 4.7 rating comes from (for example, item ratings in the app), and use the same numbers across the shop, ads and llms.txt.

    Specific, consistent proof reads as honest, especially for a subscription people worry about.

    Risks and how to handle them

    • Lower-looking number

      Precise beats round.

    Evidence

    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
  • 05

    451 of 2,685 shop products, some published since 2022, are sold out in every size but still live. Shoppers who land on them from search or collections hit a dead end.

    Medium impactLow effort First result in 2 weeks Merchandising Director

    First action

    Export the 451 products with their last sale date.

    How to measure it

    Visits landing on sold-out products

    Now
    –
    Target
    -80%
    By
    30 days

    Steps

    1. 1

      Export

      Sold-out products.

      Merchandising Director 1 day

    2. 2

      Sort

      Returning vs gone.

      Merchandising Director 2 days

    3. 3

      Hide

      From collections and search.

      VP of Ecommerce 1 day

    4. 4

      Notify me

      For returning items.

      Shopify Developer 2 days

    5. 5

      Redirect

      Gone items to similar styles.

      Shopify Developer 2 days

    6. 6

      Review

      Weekly.

      Merchandising Director weekly

    First result
    2 weeks
    Cost
    $0
    Owner
    Merchandising Director

    Smallest test

    Hide the sold-out products in one collection.

    Why it works

    Hide fully sold-out products from collections and search, offer "notify me" for items coming back, redirect long-gone products to the closest current style, and let stylists pull the waitlist into Edits.

    Every visit should end on something a shopper can buy, and the waitlist shows demand for reorders.

    Risks and how to handle them

    • Losing search visibility

      Redirect rather than delete.

    Evidence

    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
    • Your websiteShop product pages: the Product structured data has no rating or review count, although Stamped reviews load on the page and the homepage quotes customer reviews; the header "Get Styled" link goes to www.wantable.com; the footer Size Chart, Blog, Careers, Affiliate, Privacy and Terms links go to blog.wantable.com; the homepage share image uses an http:// address.Source
  • 06

    Shop product pages load Stamped reviews, but the product structured data carries no rating or review count, so search results show no stars.

    Medium impactLow effort First result in 2 weeks Shopify Developer

    First action

    Turn on rich snippets in the reviews app.

    How to measure it

    Product click-through from search

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Check settings

      Reviews app snippets.

      Shopify Developer 1 hour

    2. 2

      Add data

      Rating and count.

      Shopify Developer 1 day

    3. 3

      Test

      Rich results test.

      Shopify Developer 1 hour

    4. 4

      Fix share image

      https address on the homepage.

      Shopify Developer 1 hour

    5. 5

      Monitor

      Search Console.

      VP of Ecommerce weekly

    6. 6

      Review

      Click-through.

      VP of Ecommerce monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Shopify Developer

    Smallest test

    Enable it on the top 50 products.

    Why it works

    Have the reviews app (or theme) add rating and review count to each product's structured data, check it in Google's test, and watch click-through.

    Stars in search results lift clicks, and the reviews already exist.

    Risks and how to handle them

    • Duplicate markup

      One source for ratings.

    Evidence

    • Your websiteShop product pages: the Product structured data has no rating or review count, although Stamped reviews load on the page and the homepage quotes customer reviews; the header "Get Styled" link goes to www.wantable.com; the footer Size Chart, Blog, Careers, Affiliate, Privacy and Terms links go to blog.wantable.com; the homepage share image uses an http:// address.Source
    • Google PageSpeedShop homepage: real visitors pass Core Web Vitals (LCP 1.9s, INP 162 ms, CLS 0.02 at the 75th percentile). In Google's mobile lab test the page downloads 51.6 MB in 583 requests (score 35, LCP 19.8s); 39.3 MB of that is ten full-size Instagram videos from the customer photo gallery, fetched whether or not the shopper scrolls to them.Source

This quarter 10

The core plays for the next three months.

  • 07

    Wantable runs a shop and a stylist service side by side, but the shop's only bridge is a "Get Styled" link to another site. Shoppers unsure of fit would happily try an item at home with an Edit instead of buying it outright.

    High impactMedium effort First result in 1 quarter VP of Ecommerce

    First action

    Measure how many shop visitors are Edit members.

    How to measure it

    Edits started from shop pages

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Size the overlap

      Members among shop visitors.

      VP of Ecommerce 1 week

    2. 2

      Design

      Button and quiz prefill.

      VP of Ecommerce 2 weeks

    3. 3

      Build

      Connect shop to Stream.

      Shopify Developer 1 month

    4. 4

      Stylist notes

      On items for members.

      Head of Styling 1 month

    5. 5

      Test

      A/B on top categories.

      VP of Ecommerce 1 month

    6. 6

      Measure

      Edits and keep rate.

      VP of Ecommerce monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    VP of Ecommerce

    Smallest test

    Add the button to the jeans collection.

    Why it works

    Add a button on shop product pages that sends the item to the shopper's Stream or next Edit (or starts the style quiz with it pre-selected), and show Edit members their stylist's note on items.

    It turns browsing into Edit requests, uses the try-at-home model to reduce fit worries, and gives stylists clear signals.

    Risks and how to handle them

    • Cannibalizing shop sales

      Track total revenue per visitor.

    Evidence

    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
    • Your websitellms.txt: membership-based try-before-you-buy Edits (Style, Active, Sleep & Body, Men's Active), limited-time themed Edits on try.wantable.com, a direct-purchase storefront at shop.wantable.com, and the loyalty program "MyWantable Rewards" (announced September 2025). The shop homepage and header do not mention the rewards program.Source
    • Your websiteShop product pages: the Product structured data has no rating or review count, although Stamped reviews load on the page and the homepage quotes customer reviews; the header "Get Styled" link goes to www.wantable.com; the footer Size Chart, Blog, Careers, Affiliate, Privacy and Terms links go to blog.wantable.com; the homepage share image uses an http:// address.Source
  • 08

    Reviews and testers say some tops run short and tight and jeans run small. Every Edit return tells Wantable which piece did not work for which customer, which is better fit data than most stores have.

    High impactMedium effort First result in 1 quarter Head of Styling

    First action

    Pull return reasons for the top 100 products.

    How to measure it

    Return rate on noted products

    Now
    –
    Target
    -10%
    By
    2 quarters

    Steps

    1. 1

      Pull data

      Return reasons.

      Head of Styling 1 week

    2. 2

      Set rules

      When a note shows.

      Head of Styling 1 week

    3. 3

      Show notes

      Product pages.

      Shopify Developer 2 weeks

    4. 4

      Stylist tool

      Same notes.

      Shopify Developer 2 weeks

    5. 5

      Flag buys

      High fit returns.

      Merchandising Director monthly

    6. 6

      Measure

      Keep rates.

      Head of Styling monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Head of Styling

    Smallest test

    Add fit notes to 20 denim products.

    Why it works

    Summarize return reasons per product into a fit note ("runs small, size up", "short in the body") on the shop page and in the stylist tool, and flag items with high fit returns to buyers.

    Better fit information lifts keep rates, cuts returns and answers a common complaint.

    Risks and how to handle them

    • Small samples

      Show notes only above a minimum.

    Evidence

    • My Subscription AddictionFirst Impressions review of the Style Edit (March 2025): seven items to try at home for a week (one three-day extension), keep five for 20% off the order, the Stream feature to favourite items for the stylist; the reviewer kept one item, found several tops "too short and tight through the midsection" and the jeans ran small; reader rating 2.5 from 14 ratings.Source
    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
  • 09

    Trustpilot complaints include stylists sending sizes, colors or categories customers asked not to receive. Each miss costs a box and often the customer.

    High impactMedium effort First result in 1 quarter Head of Styling

    First action

    Count Edits last quarter with preference violations.

    How to measure it

    Edits breaking a preference

    Now
    –
    Target
    Near zero
    By
    2 quarters

    Steps

    1. 1

      Measure

      Violations last quarter.

      Head of Styling 1 week

    2. 2

      Hard rules

      In the stylist tool.

      Shopify Developer 1 month

    3. 3

      Customer view

      Their list in the account.

      Shopify Developer 2 weeks

    4. 4

      Auto refund

      When a rule breaks.

      Director of Customer Experience 2 weeks

    5. 5

      Train stylists

      New rules.

      Head of Styling 1 week

    6. 6

      Track

      Complaints and keep rate.

      Director of Customer Experience monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Head of Styling

    Smallest test

    Flag violations by hand for one week.

    Why it works

    Make hard "never send" preferences (category, color, size) a rule the stylist tool enforces, show customers their list, and refund the styling fee automatically when an Edit breaks it.

    Trust that preferences are respected is what keeps a styling subscription going.

    Risks and how to handle them

    • Fewer options for stylists

      Only hard rules, not soft likes.

    Evidence

    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
    • My Subscription AddictionFirst Impressions review of the Style Edit (March 2025): seven items to try at home for a week (one three-day extension), keep five for 20% off the order, the Stream feature to favourite items for the stylist; the reviewer kept one item, found several tops "too short and tight through the midsection" and the jeans ran small; reader rating 2.5 from 14 ratings.Source
  • 10

    Shoppers on Trustpilot describe confusion over a $200 temporary authorization. A hold nobody expected looks like a charge and leads to calls and disputes.

    High impactLow effort First result in 1 month Director of Customer Experien…

    First action

    Write the explanation text.

    How to measure it

    Tickets about authorizations

    Now
    –
    Target
    -50%
    By
    1 quarter

    Steps

    1. 1

      Write text

      Why, how much, how long.

      Director of Customer Experience 1 day

    2. 2

      Signup screen

      Show the note.

      Shopify Developer 1 week

    3. 3

      Emails

      Placed and released.

      CRM and Retention Manager 1 week

    4. 4

      FAQ

      Add the answer.

      Content Manager 1 hour

    5. 5

      Train agents

      Same wording.

      Director of Customer Experience 1 day

    6. 6

      Track

      Tickets and disputes.

      Director of Customer Experience monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Director of Customer Experience

    Smallest test

    Add one line at signup and compare tickets.

    Why it works

    Explain the hold at signup and checkout, send an email when it is placed and when it is released, and add it to the FAQ (idea 1).

    Saying it first turns a scary bank alert into an expected step.

    Risks and how to handle them

    • Fewer signups

      Clear wording usually reassures.

    Builds on

    Evidence

    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
    • Your websiteShop footer links (checked October 20, 2026): "FAQs", "Shipping" and "Returns" open shop.wantable.com pages that show only their heading; the Shipping page body is two empty paragraphs, and the store's page feed lists all three with no text. The homepage promises "Free Express Shipping over $150+", "Free Returns and Exchanges" and free gifts above $100 and $150.Source
  • 11

    The shop carries 471 plus-size items and a plus page for sizes 14-24. Plus-size shoppers often struggle to find a styling service that fits.

    Medium impactMedium effort First result in 1 quarter Merchandising Director

    First action

    Pull keep rates for plus-size Edits.

    How to measure it

    Plus Edit signups

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Data

      Keep rates and returns.

      Head of Styling 1 week

    2. 2

      Page

      Stories and picks.

      Content Manager 2 weeks

    3. 3

      Creators

      Three partners.

      Brand Marketing Manager 1 month

    4. 4

      Ads

      Targeted.

      Brand Marketing Manager 1 month

    5. 5

      Stylists

      Plus specialists.

      Head of Styling ongoing

    6. 6

      Measure

      Signups and keeps.

      VP of Ecommerce monthly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    Merchandising Director

    Smallest test

    Run one creator post.

    Why it works

    Build a plus-size Edit page with real customer stories, stylist picks and fit promises, and run a campaign with plus-size creators.

    A focused promise wins a loyal, underserved audience.

    Risks and how to handle them

    • Limited stock in plus

      Grow buys with demand.

    Evidence

    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
    • Your websiteShop pages in the sitemap include "cozytober-2026", "holiday-bundles", "gift-guide", "shop-the-look", "instagram-gallery", "brands-we-love", a Milwaukee creator's picks page and brand pages for Interval, Herizon and 78 Sunny; the homepage invites shoppers to tag #Wantable to be featured.Source
  • 12

    Wantable streams live fashion shows and planned to go daily. After the stream, the try-ons rarely reach the product pages where shoppers decide.

    Medium impactMedium effort First result in 1 quarter Live Shopping Producer

    First action

    Clip ten items from the last stream.

    How to measure it

    Conversion on clipped products

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Clip

      Per item.

      Live Shopping Producer per stream

    2. 2

      Tag products

      Clip to product.

      VP of Ecommerce per stream

    3. 3

      Add to pages

      Load on tap.

      Shopify Developer 2 weeks

    4. 4

      Post

      TikTok and Reels.

      Brand Marketing Manager per stream

    5. 5

      Track

      Views and sales.

      VP of Ecommerce monthly

    6. 6

      Scale

      Top categories.

      Live Shopping Producer quarterly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Live Shopping Producer

    Smallest test

    Add clips to ten products.

    Why it works

    Clip each item's try-on from the stream, add it to the product page (loaded on tap) and to TikTok and Reels, and link back to the product.

    Try-on video answers fit questions and gives each stream a long tail.

    Risks and how to handle them

    • Page weight

      Load clips only on tap.

    Evidence

    • BizTimesBizTimes (March 2025): Wantable is expanding its Walker's Point headquarters in Milwaukee for Wantable Digital, its creative unit for photography, copywriting and advertising, which the CEO hopes will serve other online retailers; Wantable streams live fashion shows on its sites and social media and planned to go from twice a week to daily; about 100 staff at headquarters, 150 at the Milwaukee distribution center, 30 in Los Angeles and 30 in the Philippines.Source
    • My Subscription AddictionFirst Impressions review of the Style Edit (March 2025): seven items to try at home for a week (one three-day extension), keep five for 20% off the order, the Stream feature to favourite items for the stylist; the reviewer kept one item, found several tops "too short and tight through the midsection" and the jeans ran small; reader rating 2.5 from 14 ratings.Source
    • Google PageSpeedShop homepage: real visitors pass Core Web Vitals (LCP 1.9s, INP 162 ms, CLS 0.02 at the 75th percentile). In Google's mobile lab test the page downloads 51.6 MB in 583 requests (score 35, LCP 19.8s); 39.3 MB of that is ten full-size Instagram videos from the customer photo gallery, fetched whether or not the shopper scrolls to them.Source
  • 13

    Trustpilot shows 3.7 from 2,181 reviews, but only 87 in the last year, so a handful of complaints shape the current picture. Wantable already replies to most negative reviews.

    Medium impactLow effort First result in 1 quarter Director of Customer Experien…

    First action

    Add a review invite to the post-keep email.

    How to measure it

    Trustpilot reviews in the last 12 months

    Now
    –
    Target
    500
    By
    3 quarters

    Steps

    1. 1

      Set trigger

      After a keep or high rating.

      CRM and Retention Manager 1 week

    2. 2

      Email invite

      Trustpilot link.

      CRM and Retention Manager 1 week

    3. 3

      Reply policy

      Every negative review.

      Director of Customer Experience ongoing

    4. 4

      Show reviews

      Styling page.

      Shopify Developer 2 weeks

    5. 5

      Learn

      Themes from reviews.

      Director of Customer Experience monthly

    6. 6

      Track

      Score and volume.

      Director of Customer Experience monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Director of Customer Experience

    Smallest test

    Send invites to one week's keepers.

    Why it works

    Ask customers who keep items or rate their Edit highly to review on Trustpilot, keep replying to every negative review with a fix, and show recent reviews on the styling page.

    A fresh, honest review base helps first-time customers trust the service.

    Risks and how to handle them

    • Only inviting happy customers

      Invite all keepers, not just top ratings.

    Evidence

    • TrustpilotWantable on Trustpilot: TrustScore 3.7 from 2,181 reviews, 87 of them in the last 12 months. Recent complaints: charges after returns or for items customers say they never received, slow or automated support, stylists ignoring size, color or "no sweaters" preferences, trouble cancelling or getting the styling fee refunded, and confusion over a $200 temporary card authorization. The company replies to most negative reviews.Source
    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
  • 14

    MyWantable Rewards launched in September 2025, but the shop homepage and header do not mention it. Shop buyers may not know their purchases could earn rewards.

    Medium impactLow effort First result in 1 month CRM and Retention Manager

    First action

    Check if shop purchases already earn points.

    How to measure it

    Shop repeat purchase rate

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Confirm rules

      Shop earning.

      CRM and Retention Manager 1 week

    2. 2

      Header balance

      Logged-in shoppers.

      Shopify Developer 2 weeks

    3. 3

      Product note

      Points earned.

      Shopify Developer 1 week

    4. 4

      Explain page

      Short.

      Content Manager 2 days

    5. 5

      Email

      Shop-only buyers.

      CRM and Retention Manager 1 week

    6. 6

      Measure

      Repeat rate.

      CRM and Retention Manager monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    CRM and Retention Manager

    Smallest test

    Add a rewards banner to the shop.

    Why it works

    Add the rewards balance to the shop header and product pages, explain the program in a short page, and email shop-only buyers about it.

    Visible rewards bring buyers back and link the shop to the Edits.

    Risks and how to handle them

    • Points cost margin

      Set earn rates carefully.

    Evidence

    • Your websitellms.txt: membership-based try-before-you-buy Edits (Style, Active, Sleep & Body, Men's Active), limited-time themed Edits on try.wantable.com, a direct-purchase storefront at shop.wantable.com, and the loyalty program "MyWantable Rewards" (announced September 2025). The shop homepage and header do not mention the rewards program.Source
    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
  • 15

    The shop already sells Wantable and W. by Wantable pieces. Millions of styled boxes show which fits, fabrics and prices customers keep.

    Medium impactMedium effort First result in 2 quarters Merchandising Director

    First action

    Find the top 20 kept fits.

    How to measure it

    Own-label share

    Now
    –
    Target
    +5 points
    By
    3 quarters

    Steps

    1. 1

      Analyze

      Kept fits and fabrics.

      Head of Styling 1 month

    2. 2

      Brief

      Capsule.

      Merchandising Director 1 month

    3. 3

      Sample

      With suppliers.

      Merchandising Director 1 quarter

    4. 4

      Test in Edits

      Small run.

      Head of Styling 1 month

    5. 5

      Launch

      Shop and Edits.

      VP of Ecommerce 1 month

    6. 6

      Review

      Keep rate.

      Merchandising Director quarterly

    First result
    2 quarters
    Cost
    Sample and inventory costs
    Owner
    Merchandising Director

    Smallest test

    Test three own-label pieces in Edits.

    Why it works

    Use keep and return data to brief a small capsule of own-label basics each season (the fits with the best keep rates), and test them in Edits first.

    Own-label items with proven fit carry better margins and fewer returns.

    Risks and how to handle them

    • Inventory risk

      Small first runs.

    Evidence

    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
    • My Subscription AddictionFirst Impressions review of the Style Edit (March 2025): seven items to try at home for a week (one three-day extension), keep five for 20% off the order, the Stream feature to favourite items for the stylist; the reviewer kept one item, found several tops "too short and tight through the midsection" and the jeans ran small; reader rating 2.5 from 14 ratings.Source
  • 16

    The only men's Edit is Men's Active, while the shop sells men's clothing. Many women buy for partners, and men dislike shopping more than most.

    Medium impactMedium effort First result in 2 quarters Merchandising Director

    First action

    Survey members about men's styling demand.

    How to measure it

    Men's Edit signups

    Now
    –
    Target
    +40%
    By
    3 quarters

    Steps

    1. 1

      Survey

      Members.

      VP of Ecommerce 2 weeks

    2. 2

      Assortment

      Men's casual brands.

      Merchandising Director 1 quarter

    3. 3

      Quiz

      Short.

      Shopify Developer 1 month

    4. 4

      Pilot

      Small group.

      Head of Styling 1 month

    5. 5

      Gift version

      Holiday.

      Brand Marketing Manager 1 month

    6. 6

      Review

      Keep rate.

      Head of Styling quarterly

    First result
    2 quarters
    Cost
    Assortment costs
    Owner
    Merchandising Director

    Smallest test

    Run the survey.

    Why it works

    Test a men's casual Edit with a short quiz, and a "for him" gift Edit around the holidays.

    A second men's offer widens the audience with the same stylist model.

    Risks and how to handle them

    • Low demand

      Pilot before buying deep.

    Evidence

    • Your websitellms.txt: membership-based try-before-you-buy Edits (Style, Active, Sleep & Body, Men's Active), limited-time themed Edits on try.wantable.com, a direct-purchase storefront at shop.wantable.com, and the loyalty program "MyWantable Rewards" (announced September 2025). The shop homepage and header do not mention the rewards program.Source
    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Wantable Digital handles photography, copywriting and advertising, and the CEO hopes to offer it to other retailers. Wantable shoots thousands of products a year for its own shop.

    High impactHigh effort First result in 4 quarters Head of Wantable Digital

    First action

    Offer a shoot to three brands Wantable carries.

    How to measure it

    Outside clients

    Now
    –
    Target
    20
    By
    4 quarters

    Steps

    1. 1

      Price services

      Per item and per shoot.

      Head of Wantable Digital 1 month

    2. 2

      Portfolio

      Site and samples.

      Head of Wantable Digital 1 month

    3. 3

      Pitch brands

      Current suppliers.

      Head of Wantable Digital 1 quarter

    4. 4

      Deliver

      Pilot clients.

      Head of Wantable Digital 1 quarter

    5. 5

      Case studies

      Results.

      Head of Wantable Digital 1 quarter

    6. 6

      Scale

      Outbound.

      Head of Wantable Digital 2 quarters

    First result
    4 quarters
    Cost
    Sales time
    Owner
    Head of Wantable Digital

    Smallest test

    Shoot one supplier's line.

    Why it works

    Package fixed-price services (product photography per item, on-model shoots, product copy, ad creative), publish a portfolio and pricing page, and start with brands Wantable already stocks.

    It turns a cost center into revenue and deepens ties with the brands in the shop.

    Risks and how to handle them

    • Capacity for own work

      Book outside work in quieter months.

    Evidence

    • BizTimesBizTimes (March 2025): Wantable is expanding its Walker's Point headquarters in Milwaukee for Wantable Digital, its creative unit for photography, copywriting and advertising, which the CEO hopes will serve other online retailers; Wantable streams live fashion shows on its sites and social media and planned to go from twice a week to daily; about 100 staff at headquarters, 150 at the Milwaukee distribution center, 30 in Los Angeles and 30 in the Philippines.Source
    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
  • 18

    Wantable has styled millions of boxes and knows what was kept and returned by size, region and age. No fashion magazine has that view.

    High impactMedium effort First result in 3 quarters Brand Marketing Manager

    First action

    Pick ten questions the data can answer.

    How to measure it

    Press mentions

    Now
    –
    Target
    30
    By
    1 year

    Steps

    1. 1

      Questions

      Ten.

      Brand Marketing Manager 1 week

    2. 2

      Analysis

      Aggregated keeps and returns.

      Head of Styling 1 month

    3. 3

      Privacy check

      No individuals.

      Legal 2 weeks

    4. 4

      Write

      Report and charts.

      Content Manager 1 month

    5. 5

      Launch

      Press and creators.

      Brand Marketing Manager 1 month

    6. 6

      Reuse

      Social and emails.

      Brand Marketing Manager ongoing

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Brand Marketing Manager

    Smallest test

    Publish one chart from the data.

    Why it works

    Publish an annual report: most-kept fits, colors and brands, what gets returned and why, by region and size, with press and creator launches.

    Original data earns press, links and AI citations, and positions Wantable as the fit expert.

    Risks and how to handle them

    • Data privacy

      Aggregate only.

    Evidence

    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source
    • My Subscription AddictionFirst Impressions review of the Style Edit (March 2025): seven items to try at home for a week (one three-day extension), keep five for 20% off the order, the Stream feature to favourite items for the stylist; the reviewer kept one item, found several tops "too short and tight through the midsection" and the jeans ran small; reader rating 2.5 from 14 ratings.Source
    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
  • 19

    Wantable runs themed Edits and a gift guide. A styled box is a natural gift, but gifting needs sizes and preferences the giver may not know.

    High impactMedium effort First result in 3 quarters VP of Ecommerce

    First action

    Design the gift flow.

    How to measure it

    Gift Edits redeemed

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Design flow

      Buy, redeem, quiz.

      VP of Ecommerce 1 month

    2. 2

      Build

      Gift cards linked to Edits.

      Shopify Developer 1 quarter

    3. 3

      Rules

      Credit for unkept items.

      Director of Customer Experience 2 weeks

    4. 4

      Launch

      Holiday.

      Brand Marketing Manager 1 month

    5. 5

      Convert

      Recipients to members.

      CRM and Retention Manager ongoing

    6. 6

      Review

      Redeem and convert rates.

      VP of Ecommerce quarterly

    First result
    3 quarters
    Cost
    Developer time
    Owner
    VP of Ecommerce

    Smallest test

    Sell gift Edits by email to members first.

    Why it works

    Sell a gift Edit card: the giver pays, the recipient takes the quiz and picks a date, and anything not kept becomes credit. Promote for holidays, birthdays and new mothers.

    Gift buyers bring new members at no acquisition cost.

    Risks and how to handle them

    • Unredeemed cards

      Reminders and expiry rules within the law.

    Evidence

    • Your websitellms.txt: membership-based try-before-you-buy Edits (Style, Active, Sleep & Body, Men's Active), limited-time themed Edits on try.wantable.com, a direct-purchase storefront at shop.wantable.com, and the loyalty program "MyWantable Rewards" (announced September 2025). The shop homepage and header do not mention the rewards program.Source
    • Your websiteShop pages in the sitemap include "cozytober-2026", "holiday-bundles", "gift-guide", "shop-the-look", "instagram-gallery", "brands-we-love", a Milwaukee creator's picks page and brand pages for Interval, Herizon and 78 Sunny; the homepage invites shoppers to tag #Wantable to be featured.Source
    • Your websitePersonal styling landing page on the shop: "$20 Styling Fee | Credited back when you keep 1+ item(s)"; "Wantable customers save an average of 2.5 hours"; "4.7 avg rating", "100+ premium clothing brands", "Free Shipping & Returns". The same page says both "4.5+ million boxes styled" and "5M+ boxes styled".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    The shop already has a Milwaukee creator's picks page and invites customers to tag #Wantable. Guest picks give each month a fresh reason to visit.

    Medium impactLow effort First result in 1 quarter Brand Marketing Manager

    First action

    Book next month's guest.

    How to measure it

    Guest capsule revenue

    Now
    –
    Target
    +20% per month
    By
    2 quarters

    Steps

    1. 1

      Pick guests

      Creators and customers.

      Brand Marketing Manager monthly

    2. 2

      Curate

      Capsule.

      Head of Styling monthly

    3. 3

      Film

      Try-on.

      Live Shopping Producer monthly

    4. 4

      Publish

      Page and Edit.

      VP of Ecommerce monthly

    5. 5

      Promote

      Guest channels.

      Brand Marketing Manager monthly

    6. 6

      Review

      Sales.

      VP of Ecommerce monthly

    First result
    1 quarter
    Cost
    Creator fees
    Owner
    Brand Marketing Manager

    Smallest test

    Run one guest month.

    Why it works

    Each month, a creator or customer curates a capsule, films a try-on, and offers it as a themed Edit and a shop collection.

    Guest curators bring their own audience and make the shop feel personal.

    Risks and how to handle them

    • Off-brand picks

      Stylist approves each capsule.

    Evidence

    • Your websiteShop pages in the sitemap include "cozytober-2026", "holiday-bundles", "gift-guide", "shop-the-look", "instagram-gallery", "brands-we-love", a Milwaukee creator's picks page and brand pages for Interval, Herizon and 78 Sunny; the homepage invites shoppers to tag #Wantable to be featured.Source
    • BizTimesBizTimes (March 2025): Wantable is expanding its Walker's Point headquarters in Milwaukee for Wantable Digital, its creative unit for photography, copywriting and advertising, which the CEO hopes will serve other online retailers; Wantable streams live fashion shows on its sites and social media and planned to go from twice a week to daily; about 100 staff at headquarters, 150 at the Milwaukee distribution center, 30 in Los Angeles and 30 in the Philippines.Source
  • 21

    The shop's Size Chart link opens a separate blog site, and fit is the top reason items are returned. Shoppers who leave the page to check a size often do not come back.

    Medium impactLow effort First result in 2 weeks Shopify Developer

    First action

    Collect charts for the top ten brands.

    How to measure it

    Size-related returns

    Now
    –
    Target
    -10%
    By
    2 quarters

    Steps

    1. 1

      Collect charts

      Top brands.

      Merchandising Director 1 week

    2. 2

      Build pop-up

      Product page.

      Shopify Developer 1 week

    3. 3

      Add fit notes

      From returns.

      Head of Styling 2 weeks

    4. 4

      Size helper

      Height and usual size.

      Shopify Developer 1 month

    5. 5

      Test

      A/B.

      VP of Ecommerce 1 month

    6. 6

      Measure

      Returns.

      VP of Ecommerce monthly

    First result
    2 weeks
    Cost
    Developer time
    Owner
    Shopify Developer

    Smallest test

    Add the chart pop-up to SEAS products.

    Why it works

    Show each brand's size chart in a pop-up on the product page, with the fit note from idea 8 and a "find my size" helper.

    Size help where the choice happens lifts conversion and cuts returns.

    Risks and how to handle them

    • Inconsistent brand sizing

      Show per-brand charts.

    Builds on

    Evidence

    • Your websiteShop product pages: the Product structured data has no rating or review count, although Stamped reviews load on the page and the homepage quotes customer reviews; the header "Get Styled" link goes to www.wantable.com; the footer Size Chart, Blog, Careers, Affiliate, Privacy and Terms links go to blog.wantable.com; the homepage share image uses an http:// address.Source
    • My Subscription AddictionFirst Impressions review of the Style Edit (March 2025): seven items to try at home for a week (one three-day extension), keep five for 20% off the order, the Stream feature to favourite items for the stylist; the reviewer kept one item, found several tops "too short and tight through the midsection" and the jeans ran small; reader rating 2.5 from 14 ratings.Source
    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source
  • 22

    Wantable runs Style, Active and Sleep & Body Edits and seasonal campaigns such as Cozytober. Active buyers rarely get offered the Sleep & Body Edit, though both are about how customers feel at home.

    Medium impactLow effort First result in 1 quarter CRM and Retention Manager

    First action

    Count active members without a Sleep & Body Edit.

    How to measure it

    Members with two Edit types

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Segment

      Active-only members.

      CRM and Retention Manager 1 week

    2. 2

      Offer

      Bundle price.

      VP of Ecommerce 1 week

    3. 3

      Email

      Rest day theme.

      CRM and Retention Manager 1 month

    4. 4

      Stylist notes

      Cross-Edit picks.

      Head of Styling 1 month

    5. 5

      Track

      Second Edits.

      CRM and Retention Manager monthly

    6. 6

      Repeat

      Seasonal.

      CRM and Retention Manager quarterly

    First result
    1 quarter
    Cost
    Discount cost
    Owner
    CRM and Retention Manager

    Smallest test

    Email 1,000 active members.

    Why it works

    Send activewear buyers a "rest day" Sleep & Body Edit offer in cold months, with a bundle discount when both Edits are active.

    A second Edit per member raises lifetime value with the same stylist.

    Risks and how to handle them

    • Discount habits

      Only for two active Edits.

    Evidence

    • Your websitellms.txt: membership-based try-before-you-buy Edits (Style, Active, Sleep & Body, Men's Active), limited-time themed Edits on try.wantable.com, a direct-purchase storefront at shop.wantable.com, and the loyalty program "MyWantable Rewards" (announced September 2025). The shop homepage and header do not mention the rewards program.Source
    • Your websiteShop pages in the sitemap include "cozytober-2026", "holiday-bundles", "gift-guide", "shop-the-look", "instagram-gallery", "brands-we-love", a Milwaukee creator's picks page and brand pages for Interval, Herizon and 78 Sunny; the homepage invites shoppers to tag #Wantable to be featured.Source
    • Your catalogueShop catalogue (public product feed, October 20, 2026): 2,685 products; top brands SEAS (610), Interval (234), Liverpool (178), Thread & Supply (132), Herizon (104), Mica Denim (83), Bobeau (64), Wantable (64) and Z Supply (63), plus W. by Wantable (22); 451 products (17%) are sold out in every size but still published, some since 2022; 1,071 are on sale; median price $64 (range $20 to $228); 471 are plus-size items, and the Women's Plus page covers sizes 14-24.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. Wantable did not commission, review or endorse it, and Programmable is not affiliated with Wantable. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Wantable runs its business.

Something wrong, or do you represent Wantable? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Policy pages, gallery videos, AI access, consistent figures, sold-out products and review stars; the size chart on product pages.

  2. Days 31 to 6012 ideas

    Shop-to-Edit button, fit notes, preference rules, the card hold, plus-size, live clips, reviews, rewards, own label and menswear; guest stylists and cross-Edit offers.

  3. Days 61 to 903 ideas

    Wantable Digital for other retailers, the keep report and gift Edits.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value stylist picks that match their taste. The most cited problem: unexpected charges and card holds.

  • Trying clothes at home before paying
  • Stylists ignoring preferences
  • In their words: “my stylist”

Market

Competitive landscape

2 competitors compared: Stitch Fix and DailyLook.

  • Gap to exploit: Clear, upfront fee and return rules
  • Stitch Fix: Less live and creator content
  • DailyLook: Smaller audience

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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