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25clams.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 73 checks

This review found 33 issues worth fixing on 25clams.com, 8 of them high impact, across 73 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

69D

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One score from every part of this review. How it works

www.25clams.com (opens in a new tab)
Full-page screenshot of 25clams.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 25clams.com at 0.6 s0.6 s
  2. 25clams.com at 1.2 s1.2 s
  3. 25clams.com at 1.8 s1.8 s
  4. 25clams.com at 2.4 s2.4 s
  5. 25clams.com at 3.0 s3.0 s
  6. 25clams.com at 3.7 s3.7 s
  7. 25clams.com at 4.3 s4.3 s
  8. 25clams.com at 4.9 s4.9 s

Speed

6 to fix67

  • Improve image delivery

    1.6 s · 516 KiB

    7 images could be 516 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.8 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    450 ms · 88 KiB

    About 88 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    400 ms · 58 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (58 KiB).

  • Legacy JavaScript

    200 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 3 third-party services on the page

    3 third-party services load with your homepage (WordPress Site Stats, Google Fonts and WordPress), adding 77 KiB and 5 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 136 ms of it running JavaScript. That is comfortably low.

  • Server response: 47 ms

    47 ms

    Your server sent the HTML in 47 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix69

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Women See More”. Most of its time is resource load delay (3.2 s).

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix90

  • 1 image far larger than shown

    104 KiB

    1 image is downloaded at several times the size a phone draws it, for example lol.png at 1,025 px wide, shown at 156 px. Resized copies would save about 104 KiB.

  • 1 image in older formats

    1 image (131 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 47.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed

  • Page weight: 1.4 MB in 42 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 42 requests on a phone: images 887 KiB (10), scripts 209 KiB (16) and stylesheets 157 KiB (11). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 7989

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed

  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8572

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (15 characters)

    Your title is only 15 characters: “Home - 25 Clams”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Recent Products” and “Featured Products”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 41 internal links, 2 external

    The homepage links to 41 pages on 25clams.com and 2 external pages.

4 checks passed

  • Canonical URL set

    The canonical URL is https://www.25clams.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.25clams.com/sitemap_index.xml.

AI search readiness

1 to fix83

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.25clams.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix88

  • 2 pages share a title

    https://www.25clams.com/product-category/kids/clothes-shoes-kids and https://www.25clams.com/product-category/men/clothes-shoes all use the title “Clothes / Shoes Archives - 25 Clams”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages without a meta description

    https://www.25clams.com/shop, https://www.25clams.com/product-category/art, https://www.25clams.com/product-category/featured-products, https://www.25clams.com/product-category/garden, https://www.25clams.com/product-category/hardware and https://www.25clams.com/product-category/kids and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages with very little text

    https://www.25clams.com/shop, https://www.25clams.com/product-category/art, https://www.25clams.com/product-category/featured-products, https://www.25clams.com/product-category/garden, https://www.25clams.com/product-category/hardware and https://www.25clams.com/product-category/kids and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5476

  • 1 broken image

    1 image failed to load on a phone, for example https://i0.wp.com/www.25clams.com/wp-content/uploads/2015/09/TravelJournal.jpg?resize=400%2C400&ssl=1.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed

  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 42 words

    The homepage has only about 42 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Go to shop”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop”, “Contact us” and “Go to shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 25clams.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Hosting
Oracle Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on 25clams.com, including 10 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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