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anthonymartin.be website review
Visit site (opens in a new tab)Reviewed 23 October 202647 issues · 103 checks
This review found 47 issues worth fixing on anthonymartin.be, 19 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,019 of 80,566 reviewed websitesbeats 31%
- #29,059 of 39,626 online storesbeats 22%
- #46 of 133 PrestaShop storesbeats 61%
Closest competitors among PrestaShop stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 113 ms |
| May 9, 2026 | 111 ms |
| May 16, 2026 | 113 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 133 ms |
| Jun 6, 2026 | 143 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 148 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 139 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 155 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 151 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
10.1 s · 16.0 MB56 images could be 16.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.1 s faster on a phone.
5,634 HTML elements
The page has 5,634 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 57). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.
Reduce initial server response time
703 msReduce initial server response time. Google estimates savings of 703 ms on a phone.
Document request latency
700 msThe HTML itself could arrive about 700 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused JavaScript
330 ms · 236 KiBAbout 236 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 330 ms faster on a phone.
Reduce unused CSS
330 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.
Server response: 803 ms
803 msYour server takes 803 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
Use efficient cache lifetimes
250 ms · 136 KiB7 files are served with short cache lifetimes, so returning visitors download them again (136 KiB).
3 third-party services on the page
3 third-party services load with your homepage (Cookiebot, Facebook and Google Tag Manager), adding 367 KiB and 177 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 524 ms of it running JavaScript. That is comfortably low.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 72.4 s
72.4 sYour largest element takes 72.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE’VE BEEN AROUND SINCE 1702, HOW ABOUT YOU? Are you of leg…”.
Time to Interactive: 77.0 s
77.0 sThe page becomes fully interactive after 77.0 s. Good is under 3.8 s.
First Contentful Paint: 7.2 s
7.2 sThe first text or image appears after 7.2 s on a phone. Good is under 1.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 967 ms
967 msReal visitors wait 967 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 169 ms
169 msScripts block the page for only 169 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 23.1 MB in 100 requests
23.1 MBYour homepage downloads 23.1 MB in 100 requests on a phone: images 21.1 MB (80), HTML 1.1 MB (2) and scripts 510 KiB (7). Under 2 MB keeps phones on slow connections fast.
9 images over 500 KB
9 images weigh 11.3 MB together. On a phone connection a single image that size takes seconds.
14 images far larger than shown
8.0 MB14 images are downloaded at several times the size a phone draws them, for example d4d5bd7f25940d65de44beb04763a3cb.jpg at 6,224 px wide, shown at 390 px. Resized copies would save about 8.0 MB.
40 images in older formats
40 images (16.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
36 images below the first screen load straight away
36 images further down the page (14.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.5 g of CO₂ per visit
6.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.54 g of CO₂e: 785.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 buttons without a name
9 buttons have no accessible name, so screen readers announce just “button”.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
25 form fields without a label
25 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (15 elements)
Headings should not be empty: 15 elements on the page fail this check, rated minor by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (182 characters)
Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
57 internal links, 0 external
The homepage links to 57 pages on anthonymartin.be and 0 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Discover our Beers and Others Products | John Martin Brewery S.A.”.
Title: 65 characters
Your title is a healthy 65 characters: “Discover our Beers and Others Products | John Martin Brewery S.A.”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://finestshop.be/1_index_sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
30%The HTML your server sends has 256 of the 844 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
8 pages without a meta description
/en/2-eshop, /en/14-gifting, /en/15-goodies, /en/62-glasses, /en/64-discoveries and /en/67-pack-promo and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
/en/our-breweries and /en/blog/category/2-journal.html took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
20 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://anthonymartin.be goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (finestshop.be).
Valid certificate (42 days left)
The certificate from Let's Encrypt · YR1 verifies for anthonymartin.be and is valid for another 42 days.
http:// redirects to https
http://anthonymartin.be redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 28 links work
All 28 links checked from your homepage (28 internal, 0 external) answered without errors.
Domain and trust
No CAA record
finestshop.be has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 844 words of copy
The homepage carries about 844 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Contact” and “Contact us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DMARC policy
anthonymartin.be has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
anthonymartin.be has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- PrestaShop
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
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- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
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14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.