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anthonymartin.be website review

Visit site (opens in a new tab)Reviewed 23 October 202647 issues · 103 checks

This review found 47 issues worth fixing on anthonymartin.be, 19 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 2Oct 171.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
163 ms104 msMay 2Oct 17151 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026113 ms
May 9, 2026111 ms
May 16, 2026113 ms
May 23, 2026121 ms
May 30, 2026133 ms
Jun 6, 2026143 ms
Jun 13, 2026152 ms
Jun 20, 2026148 ms
Jun 27, 2026146 ms
Jul 4, 2026144 ms
Jul 11, 2026138 ms
Jul 18, 2026139 ms
Jul 25, 2026135 ms
Aug 1, 2026140 ms
Aug 8, 2026145 ms
Aug 15, 2026154 ms
Aug 22, 2026156 ms
Aug 29, 2026154 ms
Sep 5, 2026155 ms
Sep 12, 2026145 ms
Sep 19, 2026144 ms
Sep 26, 2026144 ms
Oct 3, 2026145 ms
Oct 10, 2026145 ms
Oct 17, 2026151 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix53
  • Improve image delivery

    10.1 s · 16.0 MB

    56 images could be 16.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.1 s faster on a phone.

  • 5,634 HTML elements

    The page has 5,634 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 57). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.

  • Reduce initial server response time

    703 ms

    Reduce initial server response time. Google estimates savings of 703 ms on a phone.

  • Document request latency

    700 ms

    The HTML itself could arrive about 700 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused JavaScript

    330 ms · 236 KiB

    About 236 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Reduce unused CSS

    330 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Server response: 803 ms

    803 ms

    Your server takes 803 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Use efficient cache lifetimes

    250 ms · 136 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (136 KiB).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cookiebot, Facebook and Google Tag Manager), adding 367 KiB and 177 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 524 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 72.4 s

    72.4 s

    Your largest element takes 72.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE’VE BEEN AROUND SINCE 1702, HOW ABOUT YOU? Are you of leg…”.

  • Time to Interactive: 77.0 s

    77.0 s

    The page becomes fully interactive after 77.0 s. Good is under 3.8 s.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 967 ms

    967 ms

    Real visitors wait 967 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 169 ms

    169 ms

    Scripts block the page for only 169 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 23.1 MB in 100 requests

    23.1 MB

    Your homepage downloads 23.1 MB in 100 requests on a phone: images 21.1 MB (80), HTML 1.1 MB (2) and scripts 510 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 9 images over 500 KB

    9 images weigh 11.3 MB together. On a phone connection a single image that size takes seconds.

  • 14 images far larger than shown

    8.0 MB

    14 images are downloaded at several times the size a phone draws them, for example d4d5bd7f25940d65de44beb04763a3cb.jpg at 6,224 px wide, shown at 390 px. Resized copies would save about 8.0 MB.

  • 40 images in older formats

    40 images (16.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 36 images below the first screen load straight away

    36 images further down the page (14.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.5 g of CO₂ per visit

    6.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.54 g of CO₂e: 785.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7688
  • 9 buttons without a name

    9 buttons have no accessible name, so screen readers announce just “button”.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 25 form fields without a label

    25 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (15 elements)

    Headings should not be empty: 15 elements on the page fail this check, rated minor by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9283
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 57 internal links, 0 external

    The homepage links to 57 pages on anthonymartin.be and 0 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Discover our Beers and Others Products | John Martin Brewery S.A.”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Discover our Beers and Others Products | John Martin Brewery S.A.”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://finestshop.be/1_index_sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    30%

    The HTML your server sends has 256 of the 844 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 8 pages without a meta description

    /en/2-eshop, /en/14-gifting, /en/15-goodies, /en/62-glasses, /en/64-discoveries and /en/67-pack-promo and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    /en/our-breweries and /en/blog/category/2-journal.html took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://anthonymartin.be goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (finestshop.be).

  • Valid certificate (42 days left)

    The certificate from Let's Encrypt · YR1 verifies for anthonymartin.be and is valid for another 42 days.

  • http:// redirects to https

    http://anthonymartin.be redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 28 links work

    All 28 links checked from your homepage (28 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    finestshop.be has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 844 words of copy

    The homepage carries about 844 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Contact” and “Contact us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

3 to fix0
  • No DMARC policy

    anthonymartin.be has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    anthonymartin.be has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
PrestaShop
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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