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asolo.com website review
Visit site (opens in a new tab)Reviewed 23 October 202651 issues · 105 checks
This review found 51 issues worth fixing on asolo.com, 27 of them high impact, across 105 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59F- #78,808 of 80,724 reviewed websitesbeats 2%
- #39,431 of 39,741 online storesbeats 1%
- #124 of 133 PrestaShop storesbeats 6%
Closest competitors among PrestaShop stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.0 s |
| May 9, 2026 | 4.0 s |
| May 16, 2026 | 4.0 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 4.0 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 95 ms |
| May 9, 2026 | 96 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 97 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 97 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 102 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 101 ms |
| Aug 1, 2026 | 100 ms |
| Aug 8, 2026 | 97 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 99 ms |
| Sep 5, 2026 | 100 ms |
| Sep 12, 2026 | 101 ms |
| Sep 19, 2026 | 101 ms |
| Sep 26, 2026 | 100 ms |
| Oct 3, 2026 | 99 ms |
| Oct 10, 2026 | 99 ms |
| Oct 17, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
8.3 s · 5.1 MB27 images could be 5.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.3 s faster on a phone.
Reduce unused JavaScript
3.6 s · 776 KiBAbout 776 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Render-blocking requests
3.6 s46 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Reduce unused CSS
1.2 s · 168 KiBAbout 168 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 17
17/100Your mobile performance score is 17 (desktop: 20). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google Maps and Amazon Web Services and others), adding 1.3 MB and 889 ms of main-thread time.
Use efficient cache lifetimes
750 ms · 223 KiB11 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).
Google Tag Manager adds 479 ms
479 msGoogle Tag Manager costs a phone 479 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 332 ms. During a long task the page ignores taps.
2,172 HTML elements
The page has 2,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.57
0.57For real visitors the layout shifts by 0.57 (75th percentile). Good is under 0.1.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.4 s
2.4 sReal visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 39.0 s
39.0 sYour largest element takes 39.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 41.4 s
41.4 sThe page becomes fully interactive after 41.4 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.574
0.574The layout shifts by 0.574 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 723 ms
723 msScripts block taps and scrolling for 723 ms in total while the page loads. Good is under 200 ms.
55 images without width and height
55 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 98 ms
98 msReal visitors wait 98 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 9.8 MB in 184 requests
9.8 MBYour homepage downloads 9.8 MB in 184 requests on a phone: images 6.0 MB (44), scripts 3.3 MB (63) and stylesheets 277 KiB (49). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.
14 images far larger than shown
1.3 MB14 images are downloaded at several times the size a phone draws them, for example 17938328191806545.jpg at 1,080 px wide, shown at 120 px. Resized copies would save about 1.3 MB.
25 images in older formats
25 images (5.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
23 images below the first screen load straight away
23 images further down the page (3.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 333.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
11 form fields without a label
11 form fields have no label, so screen readers announce an empty box and autofill guesses.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (2 elements).
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("/img/asolo-logo-1590046007.jpg")”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
139 internal links, 6 external
The homepage links to 139 pages on asolo.com and 6 external pages.
5 checks passed
Meta description: 105 characters
Your meta description is 105 characters: “Shoes for trekking and mountaneering, hiking boots and more footwear for outdoor by Asolo. Sales on-line.”.
Title: 64 characters
Your title is a healthy 64 characters: “Asolo Official Site. Trekking shoes. Hiking boots. Mountain shoe”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.asolo.com/1_index_sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (665 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.asolo.com/en/.
26 small tap targets
26 of 88 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Identifier 'FeedatyWidget' has already been declared”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://weborder.asolo.com/ (500).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://asolo.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (asolo.com).
Valid certificate (84 days left)
The certificate from Google Trust Services · WE1 verifies for asolo.com and is valid for another 84 days.
http:// redirects to https
http://asolo.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
asolo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
asolo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsasolo.com was registered in Jul 1996 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
asolo.com is registered until Jul 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 492 words of copy
The homepage carries about 492 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “REGISTER YOUR PRODUCT”.
4 calls to action
The homepage has 4 calls to action, for example “REGISTER YOUR PRODUCT”, “Order Follow” and “Subscribe”.
6 short forms
6 short forms (3 fields at most) are right on the homepage, asking for an email.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DMARC policy
asolo.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 45/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx +ip4:95.174.20.70 +ip4:188.125.100.199 include:spf.hornetsecurity.com include:spf.protection.outlook.com ~a…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- PrestaShop
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 51 issues on asolo.com, including 23 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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