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applyboard.com website review

Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 107 checks

This review found 42 issues worth fixing on applyboard.com, 14 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
11.6 s2.6 sMay 2Oct 173.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 202610.6 s
May 9, 202610.4 s
May 16, 202610.1 s
May 23, 20269.9 s
May 30, 20269.8 s
Jun 6, 20269.8 s
Jun 13, 20269.8 s
Jun 20, 20269.9 s
Jun 27, 20269.8 s
Jul 4, 20269.8 s
Jul 11, 20269.8 s
Jul 18, 20269.5 s
Jul 25, 20269.3 s
Aug 1, 20269.1 s
Aug 8, 20269.0 s
Aug 15, 20269.0 s
Aug 22, 20269.0 s
Aug 29, 20269.1 s
Sep 5, 20269.2 s
Sep 12, 20269.2 s
Sep 19, 20269.4 s
Sep 26, 20269.1 s
Oct 3, 20268.5 s
Oct 10, 20267.0 s
Oct 17, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
680 ms211 msMay 2Oct 17265 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026593 ms
May 9, 2026592 ms
May 16, 2026601 ms
May 23, 2026587 ms
May 30, 2026590 ms
Jun 6, 2026604 ms
Jun 13, 2026590 ms
Jun 20, 2026587 ms
Jun 27, 2026573 ms
Jul 4, 2026568 ms
Jul 11, 2026559 ms
Jul 18, 2026535 ms
Jul 25, 2026525 ms
Aug 1, 2026526 ms
Aug 8, 2026531 ms
Aug 15, 2026555 ms
Aug 22, 2026558 ms
Aug 29, 2026567 ms
Sep 5, 2026586 ms
Sep 12, 2026597 ms
Sep 19, 2026626 ms
Sep 26, 2026577 ms
Oct 3, 2026512 ms
Oct 10, 2026416 ms
Oct 17, 2026265 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of applyboard.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. applyboard.com at 0.4 s0.4 s
  2. applyboard.com at 0.8 s0.8 s
  3. applyboard.com at 1.2 s1.2 s
  4. applyboard.com at 1.7 s1.7 s
  5. applyboard.com at 2.1 s2.1 s
  6. applyboard.com at 2.5 s2.5 s
  7. applyboard.com at 2.9 s2.9 s
  8. applyboard.com at 3.3 s3.3 s

applyboard.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix47
  • Render-blocking requests

    4.1 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.1 s.

  • Reduce unused CSS

    2.2 s · 512 KiB

    About 512 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.2 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,055 HTML elements

    The page has 4,055 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Facebook and others), adding 2.2 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    920 ms · 544 KiB

    About 544 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.

  • Google Tag Manager adds 475 ms

    475 ms

    Google Tag Manager costs a phone 475 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 356 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (356 KiB).

  • cloudfront.net adds 407 ms

    407 ms

    cloudfront.net costs a phone 407 ms of main-thread work and 983 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 198 ms

    198 ms

    Your server sent the HTML in 198 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.6 s

    4.6 s

    Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 10.3 s

    10.3 s

    The first text or image appears after 10.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 16.6 s

    16.6 s

    Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Future Goes Beyond Borders Explore 1,500+ global unive…”.

  • Time to Interactive: 25.8 s

    25.8 s

    The page becomes fully interactive after 25.8 s. Good is under 3.8 s.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 291 ms

    291 ms

    Real visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 362 ms

    362 ms

    Scripts block taps and scrolling for 362 ms in total while the page loads. Good is under 200 ms.

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 43% faster for real visitors

    -43%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 593 ms to 265 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 49% faster for real visitors

    -49%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 10.6 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 132 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 132 requests on a phone: scripts 1.6 MB (51), HTML 1.2 MB (1) and stylesheets 608 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 8888
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (2 elements)

    Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 85 internal links, 4 external

    The homepage links to 85 pages on applyboard.com and 4 external pages.

7 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “ApplyBoard simplifies the study abroad process by connecting students, recruitment partners, and partner schools on a s…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Study Abroad Application Platform - ApplyBoard”.

  • Canonical URL set

    The canonical URL is https://www.applyboard.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.applyboard.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (979 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /recommended_programs/onboarding has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /studyabroad, /australia, /canada, /ireland, /germany and /malaysia and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “wp is not defined”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://accounts.applyboard.com/ (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.applyboard.com/register.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (applyboard.com).

  • Valid certificate (130 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for applyboard.com and is valid for another 130 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://applyboard.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    applyboard.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 12 years old

    12 years

    applyboard.com was registered in Nov 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    applyboard.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Nov 2031

    applyboard.com is registered until Nov 2031.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 629 words of copy

    The homepage carries about 629 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register as a Student”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Register as a Student” and “Register”.

  • Social proof on the page

    Social proof on the homepage: 25 testimonial or review blocks, 4 trust badges and “1.5M+ Students”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:amazonses.com ip4:149.72.139.250 ip4:168.245.43.168 …”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.9.5; the current release is 7.1.3.
  • 3 plugins are behind their latest release.add-search-to-menu 5.5.16 → 5.5.19 · elementor 4.2.1 → 4.3.5 · google-analytics-for-wordpress 11.1.2 → 11.3.0

Stack

CMS
WordPress 6.9.5
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Amazon Elastic Load Balancing;Amazon;AWS Global Accelerator;Akamai Hosted;Shopify Hosted

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on applyboard.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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