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applyboard.com website review
Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 107 checks
This review found 42 issues worth fixing on applyboard.com, 14 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 10.6 s |
| May 9, 2026 | 10.4 s |
| May 16, 2026 | 10.1 s |
| May 23, 2026 | 9.9 s |
| May 30, 2026 | 9.8 s |
| Jun 6, 2026 | 9.8 s |
| Jun 13, 2026 | 9.8 s |
| Jun 20, 2026 | 9.9 s |
| Jun 27, 2026 | 9.8 s |
| Jul 4, 2026 | 9.8 s |
| Jul 11, 2026 | 9.8 s |
| Jul 18, 2026 | 9.5 s |
| Jul 25, 2026 | 9.3 s |
| Aug 1, 2026 | 9.1 s |
| Aug 8, 2026 | 9.0 s |
| Aug 15, 2026 | 9.0 s |
| Aug 22, 2026 | 9.0 s |
| Aug 29, 2026 | 9.1 s |
| Sep 5, 2026 | 9.2 s |
| Sep 12, 2026 | 9.2 s |
| Sep 19, 2026 | 9.4 s |
| Sep 26, 2026 | 9.1 s |
| Oct 3, 2026 | 8.5 s |
| Oct 10, 2026 | 7.0 s |
| Oct 17, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 593 ms |
| May 9, 2026 | 592 ms |
| May 16, 2026 | 601 ms |
| May 23, 2026 | 587 ms |
| May 30, 2026 | 590 ms |
| Jun 6, 2026 | 604 ms |
| Jun 13, 2026 | 590 ms |
| Jun 20, 2026 | 587 ms |
| Jun 27, 2026 | 573 ms |
| Jul 4, 2026 | 568 ms |
| Jul 11, 2026 | 559 ms |
| Jul 18, 2026 | 535 ms |
| Jul 25, 2026 | 525 ms |
| Aug 1, 2026 | 526 ms |
| Aug 8, 2026 | 531 ms |
| Aug 15, 2026 | 555 ms |
| Aug 22, 2026 | 558 ms |
| Aug 29, 2026 | 567 ms |
| Sep 5, 2026 | 586 ms |
| Sep 12, 2026 | 597 ms |
| Sep 19, 2026 | 626 ms |
| Sep 26, 2026 | 577 ms |
| Oct 3, 2026 | 512 ms |
| Oct 10, 2026 | 416 ms |
| Oct 17, 2026 | 265 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.7 s
2.1 s
2.5 s
2.9 s
3.3 s
applyboard.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
4.1 s48 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.1 s.
Reduce unused CSS
2.2 s · 512 KiBAbout 512 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.2 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,055 HTML elements
The page has 4,055 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Facebook and others), adding 2.2 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
920 ms · 544 KiBAbout 544 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.
Google Tag Manager adds 475 ms
475 msGoogle Tag Manager costs a phone 475 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 356 KiB13 files are served with short cache lifetimes, so returning visitors download them again (356 KiB).
cloudfront.net adds 407 ms
407 mscloudfront.net costs a phone 407 ms of main-thread work and 983 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
150 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 198 ms
198 msYour server sent the HTML in 198 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.6 s
4.6 sReal visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 10.3 s
10.3 sThe first text or image appears after 10.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 16.6 s
16.6 sYour largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Future Goes Beyond Borders Explore 1,500+ global unive…”.
Time to Interactive: 25.8 s
25.8 sThe page becomes fully interactive after 25.8 s. Good is under 3.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Real-user INP: 291 ms
291 msReal visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 362 ms
362 msScripts block taps and scrolling for 362 ms in total while the page loads. Good is under 200 ms.
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 593 ms to 265 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 49% faster for real visitors
-49%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 10.6 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.7 MB in 132 requests
3.7 MBYour homepage downloads 3.7 MB in 132 requests on a phone: scripts 1.6 MB (51), HTML 1.2 MB (1) and stylesheets 608 KiB (50). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (24 elements)
All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (2 elements)
Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
85 internal links, 4 external
The homepage links to 85 pages on applyboard.com and 4 external pages.
7 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “ApplyBoard simplifies the study abroad process by connecting students, recruitment partners, and partner schools on a s…”.
Title: 46 characters
Your title is a healthy 46 characters: “Study Abroad Application Platform - ApplyBoard”.
Canonical URL set
The canonical URL is https://www.applyboard.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.applyboard.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (979 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/recommended_programs/onboarding has no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
/studyabroad, /australia, /canada, /ireland, /germany and /malaysia and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “wp is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://accounts.applyboard.com/ (404).
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.applyboard.com/register.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (applyboard.com).
Valid certificate (130 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for applyboard.com and is valid for another 130 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://applyboard.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
applyboard.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 12 years old
12 yearsapplyboard.com was registered in Nov 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
DNSSEC is on
applyboard.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Nov 2031
applyboard.com is registered until Nov 2031.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 629 words of copy
The homepage carries about 629 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register as a Student”.
7 calls to action
The homepage has 7 calls to action, for example “Register as a Student” and “Register”.
Social proof on the page
Social proof on the homepage: 25 testimonial or review blocks, 4 trust badges and “1.5M+ Students”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:amazonses.com ip4:149.72.139.250 ip4:168.245.43.168 …”.
DKIM signing found
A DKIM key is published (selector “google” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
- It runs WordPress 6.9.5; the current release is 7.1.3.
- 3 plugins are behind their latest release.add-search-to-menu 5.5.16 → 5.5.19 · elementor 4.2.1 → 4.3.5 · google-analytics-for-wordpress 11.1.2 → 11.3.0
Stack
- CMS
- WordPress 6.9.5
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Amazon Elastic Load Balancing;Amazon;AWS Global Accelerator;Akamai Hosted;Shopify Hosted
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on applyboard.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.