appodeal.com website review

About 491 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (365 KiB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 37 (desktop: 75). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Hotjar and Facebook and others), adding 1.2 MB and 2.0 s of main-thread time.

Google Tag Manager costs a phone 772 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Hotjar costs a phone 441 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.

Facebook costs a phone 252 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,897 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Desktop scores 75 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 515 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our business partners use technologies, including co…”.

The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 365 ms to 456 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.1 MB in 61 requests on a phone: media 4.5 MB (1), scripts 1.2 MB (25) and images 276 KiB (12). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 23 pages on appodeal.com and 18 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/career has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

10 images failed to load on a phone, for example https://appodeal.com/wp-content/uploads/2025/06/main-quote-jakub-sobun.webp.

11 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

Chrome logged issues while loading the page (“Cookie”).

3 links go through two or more redirects, for example https://bidmachine.io/.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

appodeal.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

appodeal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: “1M downloads”. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 661 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar, HubSpot, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies (measured from a US location before any click).

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.