Website review, no card needed

beistle.com logo

beistle.com website review

Visit site (opens in a new tab)Reviewed 19 October 202642 issues · 109 checks

This review found 42 issues worth fixing on beistle.com, 15 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.2 sApr 25Oct 101.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.3 s
May 2, 20262.5 s
May 9, 20262.4 s
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20261.7 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
116 ms79 msApr 25Oct 1089 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202691 ms
May 2, 202685 ms
May 9, 202683 ms
May 16, 202686 ms
May 23, 202687 ms
May 30, 2026101 ms
Jun 6, 2026111 ms
Jun 13, 2026112 ms
Jun 20, 2026100 ms
Jun 27, 202692 ms
Jul 4, 202691 ms
Jul 11, 202688 ms
Jul 18, 202693 ms
Jul 25, 202696 ms
Aug 1, 202688 ms
Aug 8, 202689 ms
Aug 15, 202689 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202688 ms
Sep 12, 202688 ms
Sep 19, 202689 ms
Sep 26, 202691 ms
Oct 3, 202689 ms
Oct 10, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of beistle.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. beistle.com at 0.4 s0.4 s
  2. beistle.com at 0.9 s0.9 s
  3. beistle.com at 1.3 s1.3 s
  4. beistle.com at 1.8 s1.8 s
  5. beistle.com at 2.2 s2.2 s
  6. beistle.com at 2.7 s2.7 s
  7. beistle.com at 3.1 s3.1 s
  8. beistle.com at 3.5 s3.5 s

beistle.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix43
  • Render-blocking requests

    9.9 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.9 s.

  • Reduce unused JavaScript

    6.8 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Improve image delivery

    1.9 s · 1.2 MB

    6 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused CSS

    1.2 s · 287 KiB

    About 287 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 402 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (402 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.8 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 449 ms

    449 ms

    Google Tag Manager costs a phone 449 ms of main-thread work and 705 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 419 ms

    419 ms

    YouTube costs a phone 419 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify JavaScript

    300 ms · 27 KiB

    27 KiB could be saved by minifying JavaScript.

  • 1,835 HTML elements

    The page has 1,835 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google CDN adds 100 ms

    100 ms

    Google CDN costs a phone 100 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 44 ms

    44 ms

    LiveChat costs a phone 44 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 14.7 s

    14.7 s

    The first text or image appears after 14.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 30.7 s

    30.7 s

    Your largest element takes 30.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 31.9 s

    31.9 s

    The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

  • Speed Index: 14.7 s

    14.7 s

    Visually, the page fills in at 14.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 471 ms

    471 ms

    Scripts block taps and scrolling for 471 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 91 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 675 ms

    675 ms

    Real visitors wait 675 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 42% faster for real visitors

    -42%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.1 MB in 111 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 111 requests on a phone: scripts 4.0 MB (55), images 1.6 MB (15) and stylesheets 268 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (53 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9798
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9278
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (190 characters)

    Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.beistle.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 552 internal links, 1 external

    The homepage links to 552 pages on beistle.com and 1 external page.

3 checks passed
  • Title: 48 characters

    Your title is a healthy 48 characters: “Beistle – Wholesale Party Supplies & Decorations”.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,759 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    /employment, /contact-us, /catalogs, /color, /color/black and /color/black-gold and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6974
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343114833&tm=gtm002&Ver=2&mid=a04913e3-42ee-454b-bde7-51e3eb9ea526&bo=1&sid=160b8550cb8411f19888358fc88a6f9a&vid=160bd5f0cb8411f1bef63f4f8bffa6ec&vids=1&msclkid=N&pi=9.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “The source list for Content Security Policy directive 'connect-src' contains a source with an invalid path: '/serve/MUI…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    11 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (beistle.com).

  • Valid certificate (59 days left)

    The certificate from Google Trust Services · WE1 verifies for beistle.com and is valid for another 59 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://beistle.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    beistle.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    beistle.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    beistle.com was registered in Oct 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2034

    beistle.com is registered until Oct 2034.

Content and conversion

5 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 214 words

    The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW” and “Learn more”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Contact”, “Shop All Colors” and “Shop All Themes”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

  • Opening hours shown

    Your opening hours are on the homepage.

Email authentication

2 to fix40
  • No DMARC policy

    beistle.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.seg.trustwave.com include:spf.protection.outlook.com include:mailgun.org include:spf.us.mailmarshal.…”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Bootstrap
E-commerce
Magento
Analytics
Google Analytics | Google Tag Manager

Company

Founded
1900
Headquarters
Shippensburg

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 42 issues on beistle.com, including 21 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25