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bellapierre.com website review
Visit site (opens in a new tab)Reviewed 19 October 202630 issues · 95 checks
This review found 30 issues worth fixing on bellapierre.com, 7 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #21,872 of 80,724 reviewed websitesbeats 67%
- #12,953 of 39,741 online storesbeats 61%
- #56 of 601 Magento storesbeats 88%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.5 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 110 ms |
| May 2, 2026 | 106 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 109 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 115 ms |
| Aug 1, 2026 | 115 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 118 ms |
| Aug 22, 2026 | 118 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 114 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 113 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
bellapierre.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.6 s · 384 KiBAbout 384 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Render-blocking requests
1.6 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 94). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Pinterest and others), adding 803 KiB and 758 ms of main-thread time.
Use efficient cache lifetimes
600 ms · 111 KiB4 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).
Reduce unused CSS
600 ms · 104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 471 ms
471 msGoogle Tag Manager costs a phone 471 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 50 KiB5 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 94 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 979 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Brightening Vitamin C Booster”.
Time to Interactive: 11.3 s
11.3 sThe page becomes fully interactive after 11.3 s. Good is under 3.8 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 342 ms
342 msScripts block taps and scrolling for 342 ms in total while the page loads. Good is under 200 ms.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 110 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 108 ms
108 msReal visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.4 g of CO₂ per visit
0.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 47.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.4 MB in 171 requests
1.4 MBYour homepage downloads 1.4 MB in 171 requests on a phone: scripts 1.0 MB (113), images 135 KiB (18) and stylesheets 129 KiB (9). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
79 internal links, 0 external
The homepage links to 79 pages on bellapierre.com and 0 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Radiant skin. Effortless beauty. All season long.”.
Title: 58 characters
Your title is a healthy 58 characters: “Bellapierre Cosmetics | Best Mineral and Natural Cosmetics”.
Canonical URL set
The canonical URL is https://www.bellapierre.com/mineral-makeup.html.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bellapierre.com/pub/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (376 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share a title
/, /it, /stores/store/redirect/___store/staging/___from_store/en_us/uenc/aHR0cHM6Ly93d3cuYmVsbGFwaWVycmUuY29tLz9fX19zdG9yZT1zdGFnaW5n and /catalogsearch/advanced all use the title “Bellapierre Cosmetics | Best Mineral and Natural Cosmetics”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages share a meta description
/it, /stores/store/redirect/___store/staging/___from_store/en_us/uenc/aHR0cHM6Ly93d3cuYmVsbGFwaWVycmUuY29tLz9fX19zdG9yZT1zdGFnaW5n and /catalogsearch/advanced use the same meta description. A description written for each page earns more clicks.
7 links to non-canonical URLs
Your homepage links to 7 pages by a URL that isn't their canonical one, for example /uk, whose canonical is /uk/mineral-makeup.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “The source list for the Content Security Policy directive 'script-src' contains an invalid source: 'https://.klarnacdn.…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.bellapierre.com/stores/store/redirect/___store/staging/___from_store/en_us/uenc/aHR0cHM6Ly93d3cuYmVsbGFwaWVycmUuY29tLz9fX19zdG9yZT1zdGFnaW5n/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bellapierre.com).
Valid certificate (130 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for bellapierre.com and is valid for another 130 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://bellapierre.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
No CAA record
bellapierre.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bellapierre.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsbellapierre.com was registered in Oct 2005 through 101domain GRS Limited. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
bellapierre.com is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 231 words
The homepage has only about 231 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Register”, “Subscribe” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity and TikTok Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bellapierre.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:216.245.219.130 +a +mx +ip4:69.162.88.234 +ip4:192.169.81.134 +ip4:216.245.219.131 ~all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Magento
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 30 issues on bellapierre.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.