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memo.de website review
Visit site (opens in a new tab)Reviewed 22 October 202640 issues · 104 checks
This review found 40 issues worth fixing on memo.de, 16 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #51,961 of 80,492 reviewed websitesbeats 31%
- #29,018 of 39,578 online storesbeats 22%
- #47 of 69 Shopware storesbeats 25%
Closest competitors among Shopware stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 120 ms |
| May 9, 2026 | 127 ms |
| May 16, 2026 | 139 ms |
| May 23, 2026 | 156 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 191 ms |
| Jun 13, 2026 | 209 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 211 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 219 ms |
| Jul 18, 2026 | 218 ms |
| Jul 25, 2026 | 241 ms |
| Aug 1, 2026 | 280 ms |
| Aug 8, 2026 | 294 ms |
| Aug 15, 2026 | 294 ms |
| Aug 22, 2026 | 278 ms |
| Aug 29, 2026 | 246 ms |
| Sep 5, 2026 | 224 ms |
| Sep 12, 2026 | 227 ms |
| Sep 19, 2026 | 225 ms |
| Sep 26, 2026 | 229 ms |
| Oct 3, 2026 | 231 ms |
| Oct 10, 2026 | 226 ms |
| Oct 17, 2026 | 220 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.0 s
7.0 s
8.1 s
memo.de does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.0 s · 819 KiBAbout 819 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 767 KiB39 files are served with short cache lifetimes, so returning visitors download them again (767 KiB).
Render-blocking requests
1.9 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Reduce unused CSS
1.0 s · 318 KiBAbout 318 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
150 ms · 1.4 MB18 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and trbo.com and others), adding 1.5 MB and 963 ms of main-thread time.
Google Tag Manager adds 355 ms
355 msGoogle Tag Manager costs a phone 355 ms of main-thread work and 545 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,604 HTML elements
The page has 2,604 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 69 KiBPolyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 111 ms
111 msYour server sent the HTML in 111 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.8 s
13.8 sYour largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.8 s
20.8 sThe page becomes fully interactive after 20.8 s. Good is under 3.8 s.
Speed Index: 11.4 s
11.4 sVisually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.327
0.327The layout shifts by 0.327 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user CLS: 0.19
0.19For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.
Tap response (INP) got 81% slower for real visitors
+81%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 120 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 348 ms
348 msScripts block taps and scrolling for 348 ms in total while the page loads. Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 184 ms
184 msReal visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 4.5 MB in 129 requests
4.5 MBYour homepage downloads 4.5 MB in 129 requests on a phone: images 2.1 MB (50), scripts 1.8 MB (30) and stylesheets 289 KiB (6). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (711 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
228 KiB2 images are downloaded at several times the size a phone draws them, for example BILD_PRODUKT_memolife_E237N_E237N_A_01.jpg at 1,280 px wide, shown at 130 px. Resized copies would save about 228 KiB.
3 images below the first screen load straight away
3 images further down the page (275 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (LocalBusiness and Organization) but with 2 problems, for example “Organization: missing name”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
220 internal links, 7 external
The homepage links to 220 pages on memo.de and 7 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Über 20.000 Produkte: ✔ Bürobedarf ✔ Möbel ✔ Haushalt ✔ Bio-Lebensmittel ✔ Werbeartikel. Nach ökologischen und sozialen…”.
One H1 headline
Your main headline reads: “memo – Produkte für Büro, Haushalt, Alltag und Werbung”.
Title: 56 characters
Your title is a healthy 56 characters: “Nachhaltiger Online-Shop - öko, fair einkaufen | memo.de”.
Canonical URL set
The canonical URL is https://www.memo.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.memo.de/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,267 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /service/memo-box, whose canonical is /memo-box. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/themen/weihnachten has no <h1> headline, so visitors and search engines get no clear main topic.
7 pages slow to respond
/papier-schule-buerobedarf, /bekleidung-naturkosmetik, /moebel-einrichtung, /werbeartikel, /themen/weihnachten and /sale and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=&referrer=&landingpage=https%3A%2F%2Fwww.memo.de%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%20like%20Mac%20OS%20X)%20AppleWebKit.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Plugin "CrefoPayBaseSecureFields" is already registered.”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
37 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (memo.de).
Valid certificate (181 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for memo.de and is valid for another 181 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://memo.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
memo.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,015 words of copy
The homepage carries about 1,015 words of visible text.
6 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 8 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:212.185.172.152/29 ip4:91.151.21.12 a:mail.indivsurvey.de include:spf.variomedia.de include:spf.crsend.co…”.
DKIM signing found
A DKIM key is published (selector “default” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: consentmanager
A consent management tool (consentmanager) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager
Company
- Founded
- 1990
- Headquarters
- Greußenheim
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on memo.de, including 22 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.