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chipex.es website review

Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 99 checks

This review found 34 issues worth fixing on chipex.es, 11 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.8 sMay 16Oct 101.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.0 s
Aug 29, 20262.1 s
Sep 19, 20262.2 s
Oct 10, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
125 ms108 msMay 16Oct 10123 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026123 ms
May 23, 2026114 ms
May 30, 2026112 ms
Jun 6, 2026113 ms
Jun 13, 2026120 ms
Jun 20, 2026120 ms
Jun 27, 2026120 ms
Jul 4, 2026120 ms
Jul 11, 2026115 ms
Jul 18, 2026122 ms
Jul 25, 2026120 ms
Aug 1, 2026122 ms
Aug 8, 2026121 ms
Aug 15, 2026110 ms
Oct 10, 2026123 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix60
  • Render-blocking requests

    4.7 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Use efficient cache lifetimes

    1.2 s · 493 KiB

    62 files are served with short cache lifetimes, so returning visitors download them again (493 KiB).

  • Reduce unused CSS

    900 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Reduce unused JavaScript

    900 ms · 127 KiB

    About 127 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 275 KiB

    8 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 2,451 HTML elements

    The page has 2,451 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 121 ms

    121 ms

    Klaviyo costs a phone 121 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and cdn-cookieyes.com and others), adding 611 KiB and 277 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 538 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 10.5 s

    10.5 s

    Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Chipex Product Demo”.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 123 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 47 ms

    47 ms

    Scripts block the page for only 47 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 12.0 MB in 120 requests

    12.0 MB

    Your homepage downloads 12.0 MB in 120 requests on a phone: media 10.0 MB (1), images 1.0 MB (19) and scripts 660 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    51 KiB

    1 image is downloaded at several times the size a phone draws it, for example homefallback.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 51 KiB.

  • 4 images in older formats

    4 images (298 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.4 g of CO₂ per visit

    3.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.40 g of CO₂e: 407.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8193
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9292
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://eu.chipex.com/llms.txt, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 183 internal links, 12 external

    The homepage links to 183 pages on chipex.es and 12 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Chipex offers a wide range of high-quality touch up paint options to help you keep your vehicles looking fresh and vibr…”.

  • One H1 headline

    Your main headline reads: “CAR & MOTORCYCLE TOUCH UP PAINT”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Vehicle Touch Up Paint | Chip & Scratch Repair | Chipex”.

  • Canonical URL set

    The canonical URL is https://eu.chipex.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (976 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 18 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 2 pages share a title

    /brands/bmw and /motorbike-brands/bmw all use the title “BMW Touch Up Paint | Chipex EU”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /motorbike-brands has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    /brands/volkswagen and /motorbike-brands took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 3 redirects before the homepage

    Opening https://chipex.es goes through 3 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (eu.chipex.com).

  • Valid certificate (18 days left)

    The certificate from DigiCert Inc · RapidSSL TLS RSA CA G1 verifies for chipex.es and is valid for another 18 days.

  • http:// redirects to https

    http://chipex.es redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    chipex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    chipex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    chipex.com was registered in Jul 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    chipex.com is registered until Jul 2027.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 684 words of copy

    The homepage carries about 684 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Order Now”, “Order now” and “Shop now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix0
  • No DMARC policy

    chipex.es has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    chipex.es has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    chipex.es has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • 7 plugins are behind their latest release.woocommerce 11.1.0 → 11.2.2 · woo-fly-cart 6.2.2 → 6.3.1 · wpc-variations-radio-buttons 3.8.3 → 3.9.1 · smart-variations-images 1.0 → 5.2.38 · duracelltomi-google-tag-manager 1.22.3 → 2.1.1 · klaviyo 3.8.0 → 3.9.0 · megamenu 3.10.6 → 3.10.9

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
DigitalOcean

Upkeep, stack, hiring and company data from programmable.info

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