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chipex.es website review
Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 99 checks
This review found 34 issues worth fixing on chipex.es, 11 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,544 of 81,078 reviewed websitesbeats 35%
- #27,483 of 40,017 online storesbeats 27%
- #888 of 2,107 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.0 s |
| Aug 29, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Oct 10, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 123 ms |
| May 23, 2026 | 114 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 115 ms |
| Jul 18, 2026 | 122 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 110 ms |
| Oct 10, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.7 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Use efficient cache lifetimes
1.2 s · 493 KiB62 files are served with short cache lifetimes, so returning visitors download them again (493 KiB).
Reduce unused CSS
900 ms · 137 KiBAbout 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Reduce unused JavaScript
900 ms · 127 KiBAbout 127 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 275 KiB8 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
2,451 HTML elements
The page has 2,451 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 121 ms
121 msKlaviyo costs a phone 121 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and cdn-cookieyes.com and others), adding 611 KiB and 277 ms of main-thread time.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 538 ms of it running JavaScript. That is comfortably low.
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.5 s
10.5 sYour largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Chipex Product Demo”.
First Contentful Paint: 6.1 s
6.1 sThe first text or image appears after 6.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 10.6 s
10.6 sThe page becomes fully interactive after 10.6 s. Good is under 3.8 s.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 123 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 47 ms
47 msScripts block the page for only 47 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 12.0 MB in 120 requests
12.0 MBYour homepage downloads 12.0 MB in 120 requests on a phone: media 10.0 MB (1), images 1.0 MB (19) and scripts 660 KiB (58). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
51 KiB1 image is downloaded at several times the size a phone draws it, for example homefallback.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 51 KiB.
4 images in older formats
4 images (298 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.4 g of CO₂ per visit
3.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.40 g of CO₂e: 407.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://eu.chipex.com/llms.txt, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
183 internal links, 12 external
The homepage links to 183 pages on chipex.es and 12 external pages.
6 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Chipex offers a wide range of high-quality touch up paint options to help you keep your vehicles looking fresh and vibr…”.
One H1 headline
Your main headline reads: “CAR & MOTORCYCLE TOUCH UP PAINT”.
Title: 55 characters
Your title is a healthy 55 characters: “Vehicle Touch Up Paint | Chip & Scratch Repair | Chipex”.
Canonical URL set
The canonical URL is https://eu.chipex.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (976 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (2 KiB, 18 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/brands/bmw and /motorbike-brands/bmw all use the title “BMW Touch Up Paint | Chipex EU”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/motorbike-brands has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
/brands/volkswagen and /motorbike-brands took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 redirects before the homepage
Opening https://chipex.es goes through 3 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (eu.chipex.com).
Valid certificate (18 days left)
The certificate from DigiCert Inc · RapidSSL TLS RSA CA G1 verifies for chipex.es and is valid for another 18 days.
http:// redirects to https
http://chipex.es redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors.
Domain and trust
No CAA record
chipex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
chipex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearschipex.com was registered in Jul 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
chipex.com is registered until Jul 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 684 words of copy
The homepage carries about 684 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “ORDER NOW”.
11 calls to action
The homepage has 11 calls to action, for example “Order Now”, “Order now” and “Shop now”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DMARC policy
chipex.es has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
chipex.es has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
chipex.es has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- 7 plugins are behind their latest release.woocommerce 11.1.0 → 11.2.2 · woo-fly-cart 6.2.2 → 6.3.1 · wpc-variations-radio-buttons 3.8.3 → 3.9.1 · smart-variations-images 1.0 → 5.2.38 · duracelltomi-google-tag-manager 1.22.3 → 2.1.1 · klaviyo 3.8.0 → 3.9.0 · megamenu 3.10.6 → 3.10.9
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- DigitalOcean
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on chipex.es, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.