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curative.com website review
Visit site (opens in a new tab)Reviewed 31 October 202629 issues · 105 checks
This review found 29 issues worth fixing on curative.com, 10 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 117 ms |
| May 16, 2026 | 116 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 119 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 116 ms |
| Jul 25, 2026 | 114 ms |
| Aug 1, 2026 | 115 ms |
| Aug 8, 2026 | 115 ms |
| Aug 15, 2026 | 116 ms |
| Aug 22, 2026 | 117 ms |
| Aug 29, 2026 | 117 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 117 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 118 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.5 s · 790 KiBAbout 790 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
945 KiB3 files are served with short cache lifetimes, so returning visitors download them again (945 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 2.1 MB and 591 ms of main-thread time.
Google CDN adds 289 ms
289 msGoogle CDN costs a phone 289 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 268 ms
268 msGoogle Tag Manager costs a phone 268 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
cloudfront.net adds 0 ms
0 mscloudfront.net costs a phone 0 ms of main-thread work and 945 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.7 s
8.7 sThe first text or image appears after 8.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 8.7 s
8.7 sYour largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Curative wants you to get the high-quality care you need, w…”.
Time to Interactive: 16.8 s
16.8 sThe page becomes fully interactive after 16.8 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 117 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 449 ms
449 msReal visitors wait 449 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 184 ms
184 msScripts block the page for only 184 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 65 requests
3.3 MBYour homepage downloads 3.3 MB in 65 requests on a phone: scripts 1.6 MB (32), images 987 KiB (7) and other files 410 KiB (16). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (14 elements)
ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (14 elements)
Elements marked as presentational should be consistently ignored: 14 elements on the page fail this check, rated minor by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
99 internal links, 11 external
The homepage links to 99 pages on curative.com and 11 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Health care that's easy with our health plan. No copays, deductibles or out-of-pocket costs. Get in touch to learn abou…”.
One H1 headline
Your main headline reads: “Curative health plan”.
Title: 45 characters
Your title is a healthy 45 characters: “Affordable Health Insurance & Care | Curative”.
Canonical URL set
The canonical URL is https://curative.com/.
Structured data in place
Structured data found: MedicalOrganization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://curative.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (779 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (59 KiB, 458 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/es is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page with very little text
/providers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute viewBox: Expected number, "0 0 NaN NaN".”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (curative.com).
Valid certificate (40 days left)
The certificate from Let's Encrypt · YR2 verifies for curative.com and is valid for another 40 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://curative.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
curative.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
curative.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearscurative.com was registered in Oct 1995 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
curative.com is registered until Oct 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 759 words of copy
The homepage carries about 759 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get in touch”.
8 calls to action
The homepage has 8 calls to action, for example “Get in touch”, “Learn more about the Curative Cash Card” and “EPO Value: Get a Curative Pass first”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:helpscoutemail.com include:_spf.salesforce.com include:8404669.spf05.hubspotemai…”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 3 of them by other companies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Ketch
A consent management tool (Ketch) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Company
- Founded
- 2020
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on curative.com, including 13 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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