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diamantine.com website review
Visit site (opens in a new tab)Reviewed 23 October 202649 issues · 113 checks
This review found 49 issues worth fixing on diamantine.com, 22 of them high impact, across 113 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #74,613 of 80,655 reviewed websitesbeats 6%
- #38,218 of 39,682 online storesbeats 3%
- #107 of 133 PrestaShop storesbeats 16%
Closest competitors among PrestaShop stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 7.2 s |
| May 9, 2026 | 6.2 s |
| May 16, 2026 | 5.9 s |
| May 23, 2026 | 5.7 s |
| May 30, 2026 | 5.7 s |
| Jun 6, 2026 | 5.8 s |
| Jun 13, 2026 | 6.0 s |
| Jun 20, 2026 | 6.2 s |
| Jun 27, 2026 | 6.6 s |
| Jul 4, 2026 | 6.8 s |
| Jul 11, 2026 | 6.8 s |
| Jul 18, 2026 | 7.2 s |
| Jul 25, 2026 | 8.4 s |
| Aug 1, 2026 | 8.9 s |
| Aug 8, 2026 | 9.3 s |
| Aug 15, 2026 | 9.9 s |
| Aug 22, 2026 | 10.5 s |
| Aug 29, 2026 | 10.4 s |
| Sep 5, 2026 | 10.1 s |
| Sep 12, 2026 | 9.7 s |
| Sep 19, 2026 | 8.9 s |
| Sep 26, 2026 | 7.5 s |
| Oct 3, 2026 | 6.7 s |
| Oct 10, 2026 | 5.7 s |
| Oct 17, 2026 | 5.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 111 ms |
| May 9, 2026 | 113 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 143 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 122 ms |
| Oct 17, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
26.9 s · 9.2 MB52 images could be 9.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 26.9 s faster on a phone.
Use efficient cache lifetimes
6.4 s · 1.8 MB121 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).
Render-blocking requests
1.4 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 22
22/100Your mobile performance score is 22 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,199 HTML elements
The page has 6,199 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
300 ms · 391 KiBAbout 391 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
600 ms · 87 KiBAbout 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.
Google Tag Manager adds 191 ms
191 msGoogle Tag Manager costs a phone 191 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 645 KiB and 355 ms of main-thread time.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Minify CSS
19 KiB19 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.4 s
6.4 sReal visitors wait 6.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.1 s
5.1 sReal visitors see the first content after 5.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.9 s
2.9 sReal visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 60.8 s
60.8 sYour largest element takes 60.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “➤ Devenir Franchise”.
Time to Interactive: 61.2 s
61.2 sThe page becomes fully interactive after 61.2 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.341
0.341The layout shifts by 0.341 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 111 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 140 ms
140 msReal visitors wait 140 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 7.2 s to 5.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
15 images over 500 KB
15 images weigh 19.8 MB together. On a phone connection a single image that size takes seconds.
Page weight: 17.1 MB in 135 requests
17.1 MBYour homepage downloads 17.1 MB in 135 requests on a phone: images 16.0 MB (68), scripts 752 KiB (31) and fonts 227 KiB (5). Under 2 MB keeps phones on slow connections fast.
34 images in older formats
34 images (21.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
caftan.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
18 images below the first screen load straight away
18 images further down the page (594 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
212 KiB3 images are downloaded at several times the size a phone draws them, for example 555883196_1212862447543860_8965596926031290796_n.jpg at 1,080 px wide, shown at 350 px. Resized copies would save about 212 KiB.
About 4.9 g of CO₂ per visit
4.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.85 g of CO₂e: 582.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
68 images without alt text
68 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
302 internal links, 5 external
The homepage links to 302 pages on diamantine.com and 5 external pages.
5 checks passed
Meta description: 116 characters
Your meta description is 116 characters: “Le leader 100% marocain du prêt à porter traditionnel modernisé et du châle & foulard tendance. Commandez en ligne !”.
Title: 59 characters
Your title is a healthy 59 characters: “Diamantine – Inspiration traditionnelle, créations modernes”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://diamantine.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,320 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share 2 titles
/fr and / all use the title “Diamantine – Inspiration traditionnelle, créations modernes”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/fr/21410-femme and /21410-femme use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /21410-femme, whose canonical is /fr/21410-femme. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
/, /fr/21410-femme, /fr/21411-caftan-marocain, /fr/21412-combinaison, /fr/21413-djellaba-femme and /fr/21414-gandoura and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
/fr/21413-djellaba-femme and /21410-femme took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
20 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://web.facebook.com/Diamantine.Maroc/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (diamantine.com).
Valid certificate (77 days left)
The certificate from Google Trust Services · WE1 verifies for diamantine.com and is valid for another 77 days.
http:// redirects to https
http://diamantine.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
diamantine.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
diamantine.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsdiamantine.com was registered in Jun 2016 through Genious Communications SARL/AU. An established domain carries more trust with email providers and search engines.
Registered until Jun 2029
diamantine.com is registered until Jun 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,073 words of copy
The homepage carries about 1,073 words of visible text.
5 checks passed
18 calls to action
The homepage has 18 calls to action, for example “Shop Collection”.
41 short forms
41 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 46 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be diamantine.com is still delivered. Reports are on, so moving to quarantine is the next step.
Domain receives no email
diamantine.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ip4:51.91.77.61 ~all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- PrestaShop
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 49 issues on diamantine.com, including 22 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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