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didierlab.co.uk website review

Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 101 checks

This review found 39 issues worth fixing on didierlab.co.uk, 14 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s717 msMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 2026920 ms
May 23, 2026906 ms
May 30, 2026900 ms
Jun 6, 20261.1 s
Jun 20, 20261.6 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
132 ms99 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026104 ms
Jun 6, 2026106 ms
Jun 20, 2026107 ms
Jul 4, 2026112 ms
Jul 11, 2026111 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026111 ms
Aug 8, 2026112 ms
Aug 15, 2026109 ms
Aug 22, 2026113 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026112 ms
Sep 26, 2026110 ms
Oct 3, 2026111 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix39
  • Reduce unused JavaScript

    5.2 s · 971 KiB

    About 971 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Improve image delivery

    1.4 s · 620 KiB

    17 images could be 620 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.0 MB and 2.0 s of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 363 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (363 KiB).

  • Google Tag Manager adds 874 ms

    874 ms

    Google Tag Manager costs a phone 874 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    740 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.

  • Google CDN adds 454 ms

    454 ms

    Google CDN costs a phone 454 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 292 ms

    292 ms

    Facebook costs a phone 292 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • 2,557 HTML elements

    The page has 2,557 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 209 ms

    209 ms

    Your server sent the HTML in 209 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 94% slower for real visitors

    +94%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.05

    0.05

    The layout barely moves while loading (CLS 0.05, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.1 MB in 184 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 184 requests on a phone: scripts 2.2 MB (26), images 1.9 MB (118) and fonts 383 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (592 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is long (88 characters)

    Your title is 88 characters, so Google will cut it off around 60: “Professional Gel Nail Polish and Nail Products UK | Didier Lab | Laboratoires Didier SAS”.

  • Meta description is long (178 characters)

    Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No XML sitemap

    No XML sitemap at https://didierlab.co.uk/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 248 internal links, 8 external

    The homepage links to 248 pages on didierlab.co.uk and 8 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Affordable luxury”.

  • Canonical URL set

    The canonical URL is https://didierlab.co.uk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,220 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /content/24-black-month has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /content/24-black-month has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 92100
  • Requests the notification permission on page load

    Requests the notification permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    43 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://didierlab.co.uk does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (didierlab.co.uk).

  • Valid certificate (49 days left)

    The certificate from Google Trust Services · WE1 verifies for didierlab.co.uk and is valid for another 49 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    didierlab.co.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    didierlab.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    didierlab.co.uk was registered in May 2016 through Internet Domain Services BS Corp t/a Internet.bs. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    didierlab.co.uk is registered until May 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 704 words of copy

    The homepage carries about 704 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All”, “Join our Partner Program” and “Join now”.

  • 30 short forms

    30 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo, 77 trust badges and “TRUSTED BY 50,000+ CUSTOMERS”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be didierlab.co.uk is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
AVADA Commerce;Dcode by flomllr;Shopify;Shopify Plus
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on didierlab.co.uk, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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