facebook.com website review

Your mobile performance score is 86 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

The page goes through 1 redirect before it starts loading, costing about 780 ms. Link and advertise the final URL directly.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 97 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 291 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors wait 838 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Get Facebook for Android and browse faster.”.

The page becomes fully interactive after 4.6 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 270 ms to 274 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.13 g of CO₂e: 15.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

[role]s are not contained by their required parent element (1 element).

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

7 tap targets are too small or too close together to hit reliably with a finger.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 8 characters: “Facebook”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.facebook.com/sitemap/cpg_offplat_future_public_events_sitemap.xml.gz, so Google discovers your pages only by following links.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 18 pages on facebook.com and 10 external pages.

Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

/, /recover/initiate and /privacy/center all use the title “Facebook”. Search engines can't tell which page to show for a search, so each competes with the others.

/recover/initiate and /privacy/center have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /policies/cookies, whose canonical is /privacy/policies/cookies?entry_point=cookie_policy_redirect&entry=0. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/recover/initiate, /lite, /watch, /privacy/policy, /privacy/policies/health and /privacy/center and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

/recover/initiate and /policies have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

No viewport meta tag, so phones render the desktop layout zoomed out.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getElementsByTagName')”.

Your certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 expires in 7 days. If it doesn't renew automatically, visitors get a security warning.

HSTS is set, but max-age is 180 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://www.facebook.com/about/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

facebook.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=_spf.facebook.com”.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.