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fleetio.com website review
Visit site (opens in a new tab)Reviewed 26 October 202629 issues · 90 checks
This review found 29 issues worth fixing on fleetio.com, 15 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Fleetio
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 209 ms |
| May 23, 2026 | 207 ms |
| May 30, 2026 | 199 ms |
| Jun 13, 2026 | 186 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 187 ms |
| Jul 4, 2026 | 188 ms |
| Jul 11, 2026 | 195 ms |
| Jul 25, 2026 | 198 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 193 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 210 ms |
| Oct 3, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.5 s
3.3 s
4.1 s
4.9 s
5.7 s
6.6 s
fleetio.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.4 s · 657 KiBAbout 657 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Render-blocking requests
2.0 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,307 HTML elements
The page has 7,307 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 433 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 257 KiB27 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).
Reduce unused CSS
300 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, clickcease.com and zoominfo.com and others), adding 267 KiB and 157 ms of main-thread time.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
61 KiB3 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Phones get a much slower page than desktops
Desktop scores 65 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.1 s
16.1 sYour largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One place to run fleet maintenance”.
Time to Interactive: 16.4 s
16.4 sThe page becomes fully interactive after 16.4 s. Good is under 3.8 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 969 ms
969 msScripts block taps and scrolling for 969 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 263 ms
263 msReal visitors wait 263 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 209 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 625 ms
625 msReal visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.09
0.09The layout barely moves while loading (CLS 0.09, good is under 0.1).
Images and page weight
Page weight: 10.5 MB in 94 requests
10.5 MBYour homepage downloads 10.5 MB in 94 requests on a phone: media 7.0 MB (1), images 1.9 MB (23) and scripts 852 KiB (29). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
parts-ui.svg weighs 870 KiB. On a phone connection a single image that size takes seconds.
About 3.0 g of CO₂ per visit
2.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements must only use permitted ARIA attributes (40 elements)
Elements must only use permitted ARIA attributes: 40 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
174 internal links, 27 external
The homepage links to 174 pages on fleetio.com and 27 external pages.
7 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking…”.
One H1 headline
Your main headline reads: “One place to run fleet maintenance”.
Title: 51 characters
Your title is a healthy 51 characters: “Fleet Management Software to Run Your Fleet Smarter”.
Canonical URL set
The canonical URL is https://www.fleetio.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.fleetio.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (892 words), so crawlers that don't run JavaScript still read it.
Other pages
Your server turned our page checks away
15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=26017028&Ver=2&mid=88681c5c-82b0-4f09-95eb-0f2ecd9bf69e&bo=1&sid=53417720d18b11f1909a897a25b2f0af&vid=534175d0d18b11f18c9b0df1ba0375ce&vids=1&msclkid=N&pi=918639831&lg.
6 small tap targets
6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://itunes.apple.com/us/app/fleetio-go-manage-your-fleet/id1100421418.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (fleetio.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YR2 verifies for fleetio.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://fleetio.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 58 links work
All 58 links checked from your homepage (40 internal, 18 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
DNSSEC is off
fleetio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 15 years old
15 yearsfleetio.com was registered in Aug 2011 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only sectigo.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for fleetio.com, so a mis-issued certificate from anyone else is refused.
Registered until Aug 2030
fleetio.com is registered until Aug 2030.
Content and conversion
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 476 words of copy
The homepage carries about 476 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pricing” and “Download our app”.
19 calls to action
The homepage has 19 calls to action, for example “Maintenance Shop Network”, “Pricing” and “Download our app”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, 8 customer or partner logos, a star rating, 6 trust badges and “1,000+ reviews”.
Analytics in place
Analytics detected: Segment.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fleetio.com is still delivered. Reports are on, so moving to quarantine is the next step.
SPF does not block other senders (no all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=3087ae7c._1.usb.2._d.mim.ec”.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and LinkedIn Insight and 6 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.
51 cookies set on arrival
51Opening the homepage sets 51 cookies (measured from a US location before any click).
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Ketch
A consent management tool (Ketch) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Analytics
- Segment
- Hosting
- Vercel
Hiring
- Hiring
- 18 open roles
- Teams
- Engineering (6), Sales (5), Marketing (3), Business Operations (2)
- Job board
- greenhouse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on fleetio.com, including 16 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.