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fleetio.com website review

Visit site (opens in a new tab)Reviewed 26 October 202629 issues · 90 checks

This review found 29 issues worth fixing on fleetio.com, 15 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Fleetio

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 16Oct 31.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
217 ms182 msMay 16Oct 3213 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026209 ms
May 23, 2026207 ms
May 30, 2026199 ms
Jun 13, 2026186 ms
Jun 20, 2026186 ms
Jun 27, 2026187 ms
Jul 4, 2026188 ms
Jul 11, 2026195 ms
Jul 25, 2026198 ms
Aug 1, 2026196 ms
Aug 8, 2026198 ms
Aug 15, 2026193 ms
Sep 12, 2026204 ms
Sep 19, 2026206 ms
Sep 26, 2026210 ms
Oct 3, 2026213 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fleetio.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fleetio.com at 0.8 s0.8 s
  2. fleetio.com at 1.6 s1.6 s
  3. fleetio.com at 2.5 s2.5 s
  4. fleetio.com at 3.3 s3.3 s
  5. fleetio.com at 4.1 s4.1 s
  6. fleetio.com at 4.9 s4.9 s
  7. fleetio.com at 5.7 s5.7 s
  8. fleetio.com at 6.6 s6.6 s

fleetio.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix35
  • Reduce unused JavaScript

    2.4 s · 657 KiB

    About 657 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Render-blocking requests

    2.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,307 HTML elements

    The page has 7,307 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 433 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 257 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).

  • Reduce unused CSS

    300 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, clickcease.com and zoominfo.com and others), adding 267 KiB and 157 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    61 KiB

    3 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One place to run fleet maintenance”.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 969 ms

    969 ms

    Scripts block taps and scrolling for 969 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 263 ms

    263 ms

    Real visitors wait 263 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 209 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 625 ms

    625 ms

    Real visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.09

    0.09

    The layout barely moves while loading (CLS 0.09, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 10.5 MB in 94 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 94 requests on a phone: media 7.0 MB (1), images 1.9 MB (23) and scripts 852 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    parts-ui.svg weighs 870 KiB. On a phone connection a single image that size takes seconds.

  • About 3.0 g of CO₂ per visit

    2.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696
  • Elements must only use permitted ARIA attributes (40 elements)

    Elements must only use permitted ARIA attributes: 40 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 174 internal links, 27 external

    The homepage links to 174 pages on fleetio.com and 27 external pages.

7 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Simplify fleet management with Fleetio. Track, maintain and grow your fleet with powerful fleet management and tracking…”.

  • One H1 headline

    Your main headline reads: “One place to run fleet maintenance”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Fleet Management Software to Run Your Fleet Smarter”.

  • Canonical URL set

    The canonical URL is https://www.fleetio.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fleetio.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (892 words), so crawlers that don't run JavaScript still read it.

Other pages

  • Your server turned our page checks away

    15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=26017028&Ver=2&mid=88681c5c-82b0-4f09-95eb-0f2ecd9bf69e&bo=1&sid=53417720d18b11f1909a897a25b2f0af&vid=534175d0d18b11f18c9b0df1ba0375ce&vids=1&msclkid=N&pi=918639831&lg.

  • 6 small tap targets

    6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://itunes.apple.com/us/app/fleetio-go-manage-your-fleet/id1100421418.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fleetio.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YR2 verifies for fleetio.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://fleetio.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 58 links work

    All 58 links checked from your homepage (40 internal, 18 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    fleetio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 15 years old

    15 years

    fleetio.com was registered in Aug 2011 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only sectigo.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for fleetio.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Aug 2030

    fleetio.com is registered until Aug 2030.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 476 words of copy

    The homepage carries about 476 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Download our app”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Maintenance Shop Network”, “Pricing” and “Download our app”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 8 customer or partner logos, a star rating, 6 trust badges and “1,000+ reviews”.

  • Analytics in place

    Analytics detected: Segment.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fleetio.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=3087ae7c._1.usb.2._d.mim.ec”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and LinkedIn Insight and 6 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 51 cookies set on arrival

    51

    Opening the homepage sets 51 cookies (measured from a US location before any click).

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Segment
Hosting
Vercel

Hiring

Hiring
18 open roles
Teams
Engineering (6), Sales (5), Marketing (3), Business Operations (2)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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