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grammarly.com website review

Visit site (opens in a new tab)Reviewed 11 October 202639 issues · 102 checks

This review found 39 issues worth fixing on grammarly.com, 15 of them high impact, across 102 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.5 sApr 18Oct 32.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.5 s
Apr 25, 20262.5 s
May 2, 20262.5 s
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
495 ms391 msApr 18Oct 3475 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026435 ms
Apr 25, 2026435 ms
May 2, 2026428 ms
May 9, 2026419 ms
May 16, 2026412 ms
May 23, 2026410 ms
May 30, 2026409 ms
Jun 6, 2026407 ms
Jun 13, 2026403 ms
Jun 20, 2026412 ms
Jun 27, 2026425 ms
Jul 4, 2026439 ms
Jul 11, 2026454 ms
Jul 18, 2026461 ms
Jul 25, 2026471 ms
Aug 1, 2026476 ms
Aug 8, 2026478 ms
Aug 15, 2026478 ms
Aug 22, 2026478 ms
Aug 29, 2026483 ms
Sep 5, 2026478 ms
Sep 12, 2026470 ms
Sep 19, 2026468 ms
Sep 26, 2026469 ms
Oct 3, 2026475 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of grammarly.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. grammarly.com at 0.4 s0.4 s
  2. grammarly.com at 0.8 s0.8 s
  3. grammarly.com at 1.1 s1.1 s
  4. grammarly.com at 1.5 s1.5 s
  5. grammarly.com at 1.9 s1.9 s
  6. grammarly.com at 2.3 s2.3 s
  7. grammarly.com at 2.6 s2.6 s
  8. grammarly.com at 3.0 s3.0 s

grammarly.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix33
  • Improve image delivery

    11.8 s · 2.3 MB

    7 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.8 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 931 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (931 KiB).

  • Google Tag Manager adds 3.6 s

    3.6 s

    Google Tag Manager costs a phone 3.6 s of main-thread work and 997 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    2.3 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Main-thread work: 16.7 s

    A phone's processor spends 16.7 s on main-thread work while loading, 8.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, transcend-cdn.com and Facebook and others), adding 1.7 MB and 5.9 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 927 KiB

    About 927 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.

  • transcend-cdn.com adds 758 ms

    758 ms

    transcend-cdn.com costs a phone 758 ms of main-thread work and 159 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 710 ms

    710 ms

    Facebook costs a phone 710 ms of main-thread work and 275 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • TikTok adds 318 ms

    318 ms

    TikTok costs a phone 318 ms of main-thread work and 159 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,635 HTML elements

    The page has 1,635 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.0 s

    18.0 s

    Your largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Paragraph rewriter”.

  • Total Blocking Time: 6.1 s

    6.1 s

    Scripts block taps and scrolling for 6.1 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 37.9 s

    37.9 s

    The page becomes fully interactive after 37.9 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 304 ms

    304 ms

    Real visitors wait 304 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 435 ms to 475 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 8.3 MB in 227 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 227 requests on a phone: scripts 2.7 MB (70), images 2.7 MB (50) and media 2.5 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.

  • 5 images in older formats

    5 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.3 g of CO₂ per visit

    2.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 280.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9997
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 196 internal links, 17 external

    The homepage links to 196 pages on grammarly.com and 17 external pages.

7 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any app or web…”.

  • One H1 headline

    Your main headline reads: “Think big. We’ll take care of the details.”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Grammarly: Free AI Writing Assistance”.

  • Canonical URL set

    The canonical URL is https://www.grammarly.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.grammarly.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,198 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 3 broken images

    3 images failed to load on a phone, for example https://www.grammarly.com/api/tracking/load?pageSlug=/&isInitial=true&pageId=&userId=-401891236874569216&requestId=tDGdRX1xT48UvWBqcjgH&containerId=rsyxb4udude40hg2.

  • 9 small tap targets

    9 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (grammarly.com).

  • Valid certificate (87 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for grammarly.com and is valid for another 87 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://grammarly.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    grammarly.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    grammarly.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    grammarly.com was registered in Jul 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2029

    grammarly.com is registered until Jul 2029.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 843 words of copy

    The homepage carries about 843 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up It’s free” and “Sign up with Google”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Pricing”, “Request a demo” and “Sign Up It’s free”.

  • Social proof on the page

    Social proof on the homepage: 43 testimonial or review blocks, 34 customer or partner logos, a star rating and 36 trust badges.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:stspg-customer.com include:_spf.salesforce.com include:_spf.psm.knowbe4.com incl…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js

Company

Founded
2009
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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