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group8a.com website review
Visit site (opens in a new tab)Reviewed 14 November 202634 issues · 79 checks
This review found 34 issues worth fixing on group8a.com, 10 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,837 of 109,303 reviewed websitesbeats 86%
- #6,654 of 61,841 online storesbeats 85%
- #6,458 of 56,396 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 171 ms |
| May 30, 2026 | 191 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 143 ms |
| Jul 4, 2026 | 151 ms |
| Jul 11, 2026 | 158 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 151 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 143 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 155 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 153 ms |
| Oct 10, 2026 | 165 ms |
| Oct 17, 2026 | 165 ms |
| Oct 24, 2026 | 165 ms |
| Oct 31, 2026 | 174 ms |
| Nov 7, 2026 | 174 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.8 s · 990 KiB18 images could be 990 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.
Reduce unused JavaScript
750 ms · 761 KiBAbout 761 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and Shopify and others), adding 1.0 MB and 747 ms of main-thread time.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Google Tag Manager adds 524 ms
524 msGoogle Tag Manager costs a phone 524 ms of main-thread work and 668 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
167 KiB25 files are served with short cache lifetimes, so returning visitors download them again (167 KiB).
Reduce unused CSS
104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Loading”.
Time to Interactive: 15.9 s
15.9 sThe page becomes fully interactive after 15.9 s. Good is under 3.8 s.
Real-user TTFB: 904 ms
904 msReal visitors wait 904 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 377 ms
377 msScripts block taps and scrolling for 377 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 171 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 35% faster for real visitors
-35%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 291 requests
3.9 MBYour homepage downloads 3.9 MB in 291 requests on a phone: images 1.5 MB (50), scripts 1.3 MB (85) and other files 795 KiB (126). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (574 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
33 KiB1 image is downloaded at several times the size a phone draws it, for example PaidSocial_550x.png at 359 px wide, shown at 75 px. Resized copies would save about 33 KiB.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Orphan list items
Some list items are not inside a list.
15 images without alt text
15 images have no alt text, which hurts accessibility and image search.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (306 characters)
Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
One H1 headline
Your <h1> is empty.
16 internal links, 8 external
The homepage links to 16 pages on group8a.com and 8 external pages.
5 checks passed
Title: 62 characters
Your title is a healthy 62 characters: “A Boutique Digital Marketing Agency | New York City | Group 8A”.
Canonical URL set
The canonical URL is https://group8a.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://group8a.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,251 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://group8a.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://group8a.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://group8a.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://group8a.com/pages/contact-us, https://group8a.com/pages/our-team, https://group8a.com/customer_authentication/redirect and https://group8a.com/pages/affiliate-services have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://group8a.com/pages/about-group8a, https://group8a.com/pages/services, https://group8a.com/pages/contact-us, https://group8a.com/pages/our-team, https://group8a.com/customer_authentication/redirect and https://group8a.com/pages/privacy-policy and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
7 internal pages checked
We fetched 7 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 7 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
9 small tap targets
9 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,049 words of copy
The homepage carries about 1,049 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “JOIN OUR TEAM”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 1 customer or partner logo.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and HubSpot.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Klaviyo and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 9 of them by other companies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at group8a.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Powerful Form Builder · Klaviyo Email Marketing Sms · chimpstatic.com · tidio.co · elfsight.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on group8a.com, including 14 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.