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hellmut-ruck.de website review
Visit site (opens in a new tab)Reviewed 24 October 202644 issues · 99 checks
This review found 44 issues worth fixing on hellmut-ruck.de, 22 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #72,319 of 80,918 reviewed websitesbeats 9%
- #37,626 of 39,887 online storesbeats 5%
- #64 of 69 Shopware storesbeats 6%
Closest competitors among Shopware stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 186 ms |
| May 9, 2026 | 184 ms |
| May 16, 2026 | 186 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 194 ms |
| Jun 13, 2026 | 196 ms |
| Jun 20, 2026 | 202 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 209 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 210 ms |
| Aug 1, 2026 | 206 ms |
| Aug 8, 2026 | 214 ms |
| Aug 15, 2026 | 224 ms |
| Aug 22, 2026 | 227 ms |
| Aug 29, 2026 | 233 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 227 ms |
| Sep 19, 2026 | 229 ms |
| Sep 26, 2026 | 229 ms |
| Oct 3, 2026 | 235 ms |
| Oct 10, 2026 | 237 ms |
| Oct 17, 2026 | 237 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.9 s
9.2 s
10.5 s
hellmut-ruck.de does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.6 s · 930 KiB108 files are served with short cache lifetimes, so returning visitors download them again (930 KiB).
Reduce unused JavaScript
3.5 s · 784 KiBAbout 784 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Render-blocking requests
1.9 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Reduce unused CSS
1.2 s · 282 KiBAbout 282 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 11.3 s
A phone's processor spends 11.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 73). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,713 HTML elements
The page has 9,713 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, etracker and datareporter.eu and others), adding 1.4 MB and 1.1 s of main-thread time.
YouTube adds 490 ms
490 msYouTube costs a phone 490 ms of main-thread work and 957 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 461 ms. During a long task the page ignores taps.
etracker adds 271 ms
271 msetracker costs a phone 271 ms of main-thread work and 42 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 45 KiBPolyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 11 KiB11 KiB could be saved by minifying JavaScript.
Improve image delivery
158 KiB10 images could be 158 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Phones get a much slower page than desktops
Desktop scores 73 but mobile only 33. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.2 s
5.2 sReal visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.2 s
4.2 sReal visitors see the first content after 4.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.0 s
4.0 sReal visitors wait 4.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 17.0 s
17.0 sYour largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Herbstwissen, das sich auszahlt – Jetzt entdecken & sparen!”. Most of its time is element render delay (9.8 s).
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user INP: 344 ms
344 msReal visitors wait 344 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 186 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.08
0.08The layout barely moves while loading (CLS 0.08, good is under 0.1).
Images and page weight
Page weight: 42.8 MB in 322 requests
42.8 MBYour homepage downloads 42.8 MB in 322 requests on a phone: media 39.6 MB (6), scripts 1.7 MB (106) and images 1.0 MB (180). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (131 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 12.1 g of CO₂ per visit
12.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 12.14 g of CO₂e: 1457.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Positive tabindex
5 elements have a tabindex above 0, which scrambles the keyboard order.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
75 images without alt text
75 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
571 internal links, 82 external
The homepage links to 571 pages on hellmut-ruck.de and 82 external pages.
6 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Führender Fachgroßhandel für Podologie, Fußpflege, Kosmetik und Wellness. Jetzt das große Sortiment entdecken! ✔️ 90 Ja…”.
Title: 56 characters
Your title is a healthy 56 characters: “Ihr Sortiment für Podologie, Fußpflege & Kosmetik | RUCK”.
Canonical URL set
The canonical URL is https://hellmut-ruck.de/de-de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hellmut-ruck.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,242 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/de-de/note is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/de-de/note has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /mehr/ruck-newsletter, whose canonical is /de-de/mehr/ruck-newsletter. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
/de-de/sale/aktionen/herbstwissen-das-sich-auszahlt, /mehr/ruck-newsletter, /de-de/note, /de-de/ruckplus, /de-de/einrichtung and /de-de/fusspflegegeraete and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
/de-de/pflegeprodukte and /de-de/peclavus-naturkosmetik took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 redirects before the homepage
Opening https://hellmut-ruck.de goes through 2 redirects before the homepage loads.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (hellmut-ruck.de).
Valid certificate (35 days left)
The certificate from Let's Encrypt · YR1 verifies for hellmut-ruck.de and is valid for another 35 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://hellmut-ruck.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
hellmut-ruck.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,368 words of copy
The homepage carries about 2,368 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Handstückhalter oder Start-Stopp-Tag?”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a include:spf.protection.outlook.com include:spf1.hellmut-ruck.de include:mail.timmehosting.de include:spf.email…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on hellmut-ruck.de, including 23 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.